10 melhores ferramentas de SEO para obter uma boa posição na página de resultados do Google em 2026

Avaliações das melhores ferramentas de SEO

1. 

   1

   SE Ranking

   Best for rank tracking

   • 14-day free trial + free demo available
   • From $103.20/month (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SE Ranking is ideal for agencies, enterprises, and small businesses looking to elevate their online presence with reliable SEO insights. With its suite of tools for rank tracking, website audits, and competitor analysis, you gain the data needed to refine digital marketing strategies. Whether you're an entrepreneur or part of a larger team, SE Ranking empowers you to enhance your SEO performance.

   Why I Picked SE Ranking

   I picked SE Ranking because of its exceptional rank tracking capabilities, which cater to both small businesses and large enterprises. The platform's Keyword Rank Tracker allows you to monitor keyword positions across various search engines and devices with high accuracy, providing insights into your competitive landscape. I appreciate its ability to track local rankings and assess historical data, which helps you optimize your SEO strategies effectively. With features like Share of Voice and detailed competitor analysis, SE Ranking offers the tools needed to enhance your online visibility and refine your marketing efforts.

   SE Ranking Key Features

   In addition to its rank tracking capabilities, SE Ranking offers a variety of other features that make it a versatile SEO tool.

   • On-Page SEO Checker: This feature helps you analyze individual page optimization and provides recommendations for improving search engine ranking.
   • Backlink Checker: Allows you to analyze backlink profiles, measure backlink value, and investigate competitors' backlinks, giving insights into link-building strategies.
   • Content Editor: Assists in creating optimized content by providing tips on structure, keyword usage, and checks for plagiarism and readability.

   Competitor Analysis Tool: Offers insights into competitors' website traffic, keyword strategies, and PPC campaigns, empowering you to compare and refine your SEO efforts.

   Native integrations are not currently listed by SE Ranking.

   Pros and Cons

   Pros:

   • Competitive research capabilities offer insights into rivals' strategies
   • Provides a marketing to-do list to help users implement a ranking strategy
   • The platform has an excellent customer support team

   Cons:

   • Smaller backlink database lacks advanced metrics and no global search volume data is available for keyword analysis
   • Limited PPC insights and no built-in link-building outreach tool
   Learn more about SE Ranking:

   • Check out SE Ranking on their website
   • Read my in-depth review of SE Ranking
2. 

   2

   ContentKing

   Best for change tracking

   • 21-day free trial
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ContentKing is a content tracking tool that can help you follow the history of all your site’s content changes.

   Why I picked ContentKing: The software allows you to monitor your website and all its pages 24/7 to identify errors as they happen. ContentKing enables you and your management team to ensure your marketing teams perform changes correctly without missing anything. You can track and identify errors as they happen and take the necessary steps to resolve them before they harm your website and overall business goals.

   ContentKing is best for brands that rely on real-time data to help them understand what they’re doing right and where they can improve. It’s also an excellent fit for those who want more visibility into their website’s SEO health. You can use the software’s dashboard to get a visual representation of the tasks to finish on all your domains simultaneously and assign those tasks to the right team member.

   ContentKing Standout Features and Integrations

   Features include link tracking, data import and export, dashboard, data visualization, analytics, notifications, and SEO.

   Integrations include Adobe Analytics, IndexNow, Google Data Studio, Google Search Console, Slack, Microsoft Teams, and Google Analytics.

   Pros and Cons

   Pros:

   • The vendor provides excellent customer service.
   • The software provides an overview of your website’s status instantly.
   • It’s easy to use with all the essential data in one place.

   Cons:

   • The data ContentKing shows can be different from Google Search Console.
   • It sometimes highlights non-issues
   Learn more about ContentKing:

   • Check out ContentKing on their website
3. 

   3

   Ahrefs

   Best for backlink research

   • Free plan available
   • From $29/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For those seeking to elevate their online presence, Ahrefs provides a suite of SEO tools designed for businesses, marketers, and agencies. It stands out by offering in-depth competitor analysis, keyword insights, and rank tracking, crucial for crafting effective marketing strategies. By leveraging Ahrefs, you can uncover valuable data to enhance website performance, monitor search rankings, and optimize content, addressing the challenge of staying visible in the competitive digital landscape.

   Why I Picked AhRefs

   I picked Ahrefs because it offers unparalleled tools for optimizing content specifically for Google, making it a standout choice for anyone serious about SEO. Its Keywords Explorer is invaluable, allowing you to discover low competition keywords that align with search intent, which is crucial for improving visibility in search results. Additionally, the Content Explorer helps you generate content ideas and identify high-performing articles, providing insights into what resonates with your audience. With the ability to conduct comprehensive backlink analysis using Site Explorer, you can build a robust backlink profile, a key factor in enhancing your site's authority and search rankings.

   AhRefs Key Features

   In addition to the standout features that make Ahrefs a top choice for optimizing content, there are several other tools that can elevate your SEO strategies.

   • Site Structure Report: This allows you to analyze competitors' website structures and identify subfolders that generate the most organic traffic.
   • Traffic Potential Metric: Provides insights into the estimated search traffic a page could receive if it ranks first for a parent keyword, considering all related keywords.
   • Ads Position History: Enables you to view historical PPC ads for keywords, helping to gauge ad seasonality and find inspiration for ad copy.
   • Internal Linking Suggestions: The Internal Link Opportunities report identifies potential internal linking opportunities by analyzing top keywords from ranking pages.

   AhRefs Integrations

   Integrations include Screamingfrog SEO Spider, Netpeak Checker, BuzzStream, Agency Analytics, Google Sheets, Spamzilla, SyncWith, URL Profiler, Whatagraph, and an API for custom integrations.

   Pros and Cons

   Pros:

   • It crawls the web 24/7, collecting, analyzing, and displaying backlink data.
   • The dashboards and interface are easy to understand for new users.
   • It helps users create effective lead-generation strategies.

   Cons:

   • It doesn’t provide local SEO information.
   • The platform has additional features that users have to pay to use.
   Learn more about Ahrefs:

   • Check out Ahrefs on their website
   • Read my in-depth review of Ahrefs
   • Explore best alternatives to Ahrefs
4. 

   4

   Serpstat

   Best all-in-one SEO platform

   • 7-day free trial + free demo
   • From $50/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Serpstat helps organizations enhance their website’s overall SEO performance.

   Why I picked Serpstat: It’s a one-stop shop for SEO and digital marketing tools. You can use it to optimize your SEO and run your content marketing and advertising campaigns. The information it provides can help you know how your site ranks on search engines.

   Serpstat is an excellent choice for self-employed business owners and small, medium, and large enterprises solve SEO tasks, analyze their competition, and manage their marketing teams. The Missing Keyword tool can help you identify the keywords that the competition is ranking for on the top 10 search engine results and you aren’t. You can use the platform to view your traffic share compared to the competition for tracked keywords to see where you stand in the competitive landscape.

   Serpstat Standout Features and Integrations

   Features include keyword tracking, data visualization, link tracking, marketing automation, brand management, analytics, API, and data import and export.

   Integrations include Gmail, Google Data Studio, Reportz, Oviond, Datorama, Key Collector, Netpeak Checker, SEOTools for Excel, Google Sheets, Shift, Conductor, and Stackby.

   Pros and Cons

   Pros:

   • It has uncommon, advanced features, such as text analysis.
   • The vendors provide excellent customer support.
   • The platform is easy for new users.

   Cons:

   • The navigation can use some improvement to reduce the number of steps to perform a task.
   • Its small database can lead to some unusual discrepancies.
   Learn more about Serpstat:

   • Check out Serpstat on their website
   • Read my in-depth review of Serpstat
   • Explore best alternatives to Serpstat
5. 

   5

   SpyFu

   Best for competitor analysis

   • Not available
   • From $39/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SpyFu is a competitive intelligence tool that helps users improve their online search rankings.

   Why I picked SpyFu: You can use the software to discover the most profitable keywords your competitors are using for their websites. The platform allows you to find how your competitors’ search rankings change with historical data and analyze their backlink efforts to find links they have but your website doesn’t. SpyFu also shows your competition’s online advertising campaigns and their organic searches.

   SpyFu is an excellent option for businesses of any size that need software to spy on their competitors. The software allows you to pinpoint the keywords your competition buys for online advertising and identify the words and phrases that provide your site with the most traffic. These features enable you to stay ahead of other businesses in your industry and get more visitors to your business.

   SpyFu Standout Features and Integrations

   Features include keyword tracking, data visualization, conversion tracking, link tracking, data export, API, and brand management.

   Integrations include Google Ads and Desktop.com. SpyFu also has an API that allows users to integrate their data into the user’s systems.

   Pros and Cons

   Pros:

   • Users can quickly generate an enormous number of keywords.
   • The menu is easy to use for beginners.
   • It offers a lot of competitive ranking data

   Cons:

   • The software limits the number of records you can download in a report.
   • Some users experience bugs when downloading the data in a CSV file.
   Learn more about SpyFu:

   • Check out SpyFu on their website
   • Read my in-depth review of SpyFu
6. 

   6

   Semrush

   Best for identifying search engine opportunities

   • 14-day free trial
   • From $139/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SEMrush provides comprehensive tools to help businesses identify search engine opportunities.

   Why I picked SEMrush: The platform helps many website owners and entrepreneurs understand what SEO strategy will help them rank on search engines. It provides excellent metrics and lets you know how to get top-performing content, pages, and keywords. These capabilities make SEMrush one of the most popular tools for businesses.

   SEMrush helps small and medium-sized organizations get tools for SEO, pay-per-click (PPC), keyword research, and backlinks. The traffic analytics feature gives you accurate details regarding your site’s online performance. It gives you in-depth information about your potential customers’ behavior and media consumption.

   SEMrush Standout Features and Integrations

   Features include data visualization, link tracking, marketing automation, conversion tracking, customer management, SEO, project management, analytics, and audience targeting.

   Integrations include Zoho Analytics, monday.com, Whatagraph, Swydo, databox, AgencyAnalytics, Surfer, Respona, Yoast, Writesonic, Wix, and AIOSEO.

   Pros and Cons

   Pros:

   • Users can see their competitor’s Google search ads.
   • It provides accurate SEO score information when auditing websites.
   • The topic research tool helps users create new content strategies.

   Cons:

   • The UI can be difficult to navigate for new users.
   • The price can be high for some businesses.
   Learn more about Semrush:

   • Check out Semrush on their website
   • Read my in-depth review of Semrush
   • Explore best alternatives to Semrush
7. 

   7

   GrowthBar

   Best for AI-powered content creation

   • 7-day free trial
   • From $36/month

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   GrowthBar is a tool designed to make SEO more accessible and effective for content creators and marketers. It provides a suite of features that help you optimize your content for search engines, ultimately improving your online visibility.

   Why I Picked GrowthBar

   One of the standout features of GrowthBar is its AI writing capability, which allows you to generate SEO-friendly content quickly. This can be a game-changer for bloggers and businesses looking to maintain a steady flow of quality content. Additionally, GrowthBar offers keyword research tools that provide insights into search volume and competition, helping you select the best keywords for your content strategy.

   Another reason I chose GrowthBar is its ability to perform comprehensive SEO audits. The tool scans your website and offers actionable recommendations to improve your site's search engine ranking. This feature is invaluable for identifying potential issues that might be hindering your site's performance. Moreover, GrowthBar's competitor analysis tools give you a glimpse into what your competitors are doing, allowing you to adjust your strategy accordingly.

   Standout Features

   Features include a site inspector that helps you analyze any website's SEO metrics, a rank tracker that monitors your keyword rankings over time, and an AI content generator that assists in creating optimized blog posts and meta descriptions. These tools work together to provide a comprehensive SEO strategy, helping you stay ahead in the competitive digital landscape.

   Integrations

   I couldn't find specific information on integrations directly from the official GrowthBar website, so I won't include any in this section.

   Pros and Cons

   Pros:

   • Affordable entry-level pricing for budget-conscious users
   • Chrome extension enhances workflow with real-time SEO metrics
   • AI-driven content creation saves significant time and effort

   Cons:

   • AI-generated content requires significant editing and fact-checking
   • Lack of keyword difficulty scores for assessing viability
   Learn more about GrowthBar:

   • Check out GrowthBar on their website
8. 

   8

   Linkody

   Best for backlink management

   • 30-day free trial
   • From $11.20/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Linkody is a dedicated tool for tracking and managing backlinks, offering users a comprehensive view of their link building campaigns. It's designed to help you monitor your own and competitors' backlinks, providing valuable insights into your SEO strategies.

   Why I Picked Linkody

   I picked Linkody because it offers a powerful link profile analysis, giving you a complete view of your backlink profile and how it stacks up against competitors. You can see your backlinks distributed across essential metrics like domain authority, spam score, and more. This feature allows you to make data-driven decisions for your link building strategy.

   Another reason I chose Linkody is its disavow tool, which helps you quickly identify and disavow potentially harmful backlinks. This feature is crucial for maintaining a clean backlink profile and avoiding penalties from search engines. The tool also includes a link visualizer that lets you locate links on a page with just one click, making it easier to analyze and manage your backlinks.

   Standout Features

   Features include email notifications that keep you updated about new links or any changes in status, so you're always in the loop. Linkody also offers PDF whitelabel reports, allowing you to create professional reports with your branding for clients. Additionally, it provides a feature for monitoring landing pages for 404 errors to ensure you don't lose valuable link juice.

   Integrations

   Integrations include Google Analytics, Ahrefs, and Moz.

   Learn more about Linkody:

   • Check out Linkody on their website
9. 

   9

   Seobility

   Best for comprehensive website audits

   • 14-day free trial available
   • From $50/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Seobility is an all-in-one SEO software designed to improve your website's rankings and drive more traffic. It offers a range of features to address various SEO needs, making it a valuable tool for anyone looking to enhance their online presence.

   Why I Picked Seobility

   I picked Seobility because of its comprehensive website audit feature, which identifies both technical and SEO issues on your site. This allows you to address problems that might be affecting your site's performance, ensuring your website is optimized for search engines. Additionally, its ranking monitoring feature keeps track of your keyword positions, giving you a clear picture of your SEO success over time.

   Another reason for choosing Seobility is its backlink monitoring capability. It analyzes your backlink profile, helping you identify opportunities for link-building, which is crucial for improving your site's authority. The keyword research and content tools also stand out, as they assist you in finding and optimizing target keywords, ensuring your content is both relevant and competitive.

   Standout Features

   Features include white label reporting, which allows you to generate custom-branded PDF reports, making it easy to present your SEO progress to clients or stakeholders. Another feature is the AI content tools that aid in creating optimized content tailored to your target keywords. Lastly, the uptime monitoring feature, which is coming soon, will alert you when your website is down, ensuring you can address issues promptly.

   Integrations

   No detailed list of available integrations was available on the Seobility website.

   Pros and Cons

   Pros:

   • AI-support insights aid search engine optimization
   • Customer support is responsive and helpful
   • Effective SEO analysis

   Cons:

   • Some users had mixed reviews on platform functionality
   • Fewer features compared to competitors like SEMrush
   Learn more about Seobility:

   • Check out Seobility on their website
10. 

    10

    Woorank

    Best for comprehensive website audits

    Visit Website

    Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    WooRank is a tool designed to help you optimize your website and improve your digital marketing efforts. It provides a suite of features to enhance your online presence and SEO strategies.

    Why I Picked WooRank

    I picked WooRank because it offers comprehensive website reviews and audits that dive deep into your site's on-page and off-page SEO elements. These audits help you identify areas that need improvement, ensuring your website is fully optimized for search engines. Transitioning from these audits, WooRank also provides keyword tracking, allowing you to monitor your keyword rankings and make informed decisions to boost your site's visibility.

    Another reason I chose WooRank is its competitor analysis feature. This tool lets you compare your website with competitors, offering insights into their SEO strategies and target keywords. This knowledge can help you adjust your own strategies to gain a competitive edge. The site crawling feature is another highlight, as it helps you identify and fix technical SEO issues that might be hindering your website's performance.

    Standout Features

    Features include customizable white-label reports that make it easy to share insights and recommendations with your team or clients. WooRank also offers a lead generation tool that transforms SEO insights into actionable business opportunities. Additionally, its focus on accessibility compliance ensures your website is not only optimized for search engines but also accessible to all users, enhancing the overall user experience.

    Integrations

    Integrations include Google Analytics 4, Salesforce, HubSpot, Slack, WordPress, Google Sheets, Google Forms, Google Slides, Webflow, Gmail, Google Calendar, and WPForms.

    Learn more about Woorank:

    • Check out Woorank on their website