10 migliori software di email marketing B2B recensiti nel 2026

Mailchimp is a marketing platform that helps businesses create, send, and analyze email campaigns and automated customer journeys. It’s used by teams that want to build branded communications and manage contact lists from one place.

Why I picked Mailchimp: You can set up custom-coded automations using Mailchimp’s developer tools and APIs, which gives your team flexibility beyond standard templates. It includes a journey builder where you can add branching logic, time delays, and actions triggered by behavior or tags. There’s support for transactional emails and webhooks, so you can respond to specific customer actions. If your team includes a developer, you’ll have the tools to go deeper into customization.

Standout features & integrations:

Features include send time optimization, content optimizer reports, and campaign benchmarking. Your team can also use dynamic content blocks to personalize emails. There’s a tool for managing customer tags and predictive segmentation.

Integrations include Shopify, WooCommerce, Squarespace, Zapier, Stripe, QuickBooks, Salesforce, Canva, WordPress, and Eventbrite.

Elastic Email offers a dynamic solution for businesses seeking to improve their B2B email marketing strategies. This platform is designed to meet the needs of growing businesses, providing tools to streamline email marketing, transactional messaging, and team collaboration. Whether you're in tech, retail, or any industry that requires targeted communication, Elastic Email addresses the challenge of creating engaging email campaigns without the complexity often associated with such tasks.

Why I Picked Elastic Email

I picked Elastic Email for its unique AI Template Designer and automation capabilities, which are crucial for B2B email marketing. The AI Template Designer simplifies the creation of visually appealing emails, allowing your team to focus on strategic content rather than design complexities. Additionally, the platform's automation tools enable the creation of sophisticated email workflows, ensuring timely, relevant communication with your audience. These features, combined with a robust API, enable seamless integration with existing systems, addressing the need for efficient, scalable email marketing solutions.

Elastic Email Key Features

In addition to AI-driven template design, Elastic Email offers:

• Transactional Messaging: Provides reliable delivery of essential transactional emails, such as order confirmations and password resets, ensuring critical communications reach your customers.
• Team Collaboration Tools: Facilitates internal communication and project coordination through integrated chat and help desk functionalities, improving team efficiency.
• High Deliverability Rates: Ensures your emails land in your recipients' inboxes rather than their spam folders, a crucial aspect for maintaining trust and engagement in B2B relationships.
• Data Security and Compliance: Offers robust security measures and regulatory compliance, protecting sensitive business information and ensuring compliance with industry regulations.

Elastic Email Integrations

Integrations include HubSpot, PayPal, Shopify, WooCommerce, Magento, WordPress, PrestaShop, Zapier, Slack, and Salesforce. An API is also available for custom integrations.

Klaviyo supports businesses that want to strengthen their B2B email marketing efforts. Its customer data platform brings contact and behavioral data into one place, making it easier to build targeted campaigns based on real activity and engagement. This is useful for companies that rely on data to guide outreach and maintain consistent communication with their audience.

Why I Picked Klaviyo

I picked Klaviyo for its ability to convert customer data into actionable insights, a crucial element for B2B email marketing. Its advanced segmentation allows you to craft personalized messages for specific audiences, addressing the need for targeted communication. The platform's AI-driven tools predict customer behavior and optimize campaign timing, ensuring your messages resonate with your audience at the right time. These features are particularly beneficial for businesses aiming to enhance their marketing effectiveness.

Klaviyo Key Features

In addition to its data-driven insights and segmentation capabilities, Klaviyo offers:

• Omnichannel Marketing: Klaviyo supports marketing across email, SMS, and social media, providing a cohesive customer experience.
• Integration with 350+ Applications: Seamlessly connect your existing tech stack with Klaviyo's extensive integration options.
• Real-Time Analytics: Gain insights into customer interactions and campaign performance to inform your marketing decisions.
• Developer-Friendly Tools: Access resources to create custom apps and integrations, enhancing the platform's flexibility.

Klaviyo Integrations

Integrations include Shopify, Salesforce Commerce Cloud, BigCommerce, WooCommerce, Magento, Stripe, Facebook, Google Ads, and Zapier

Flodesk caters to businesses that prioritize flexible brand personalization, making it an appealing choice for B2B teams that rely on strong visual identity to communicate with clients. If your team thrives on creativity and brand aesthetics to capture attention, Flodesk offers a platform that simplifies design while enhancing email visibility. Its user-friendly interface and high deliverability rate help your business stand out in crowded inboxes, blending polished design with B2B-ready functionality.

Why I Picked Flodesk

I picked Flodesk for its strength in flexible brand personalization, which is especially valuable for B2B teams that rely on polished, on-brand communication. Its intuitive builder lets you customize fonts, colors, and layouts so every email reflects your brand identity consistently. Flodesk’s automations, including follow-up sequences and engagement workflows, also help reduce manual effort while keeping client communication active. Although it isn’t the most data-heavy platform, its design-centric approach can make B2B emails more memorable and engaging.

Flodesk Key Features

In addition to flexible brand personalization, Flodesk offers:

• Countdown Timers: This feature helps create urgency in your campaigns, encouraging quicker responses from your recipients.
• Embedded Polls: Engage your audience directly within emails, gathering valuable feedback and insights without the need for external surveys.
• Comprehensive Analytics Suite: Gain insights into your campaign performance to make informed decisions, even though the focus remains more on aesthetics than data.

Flodesk Integrations

Integrations include Shopify, Zapier, Instagram, Facebook, Squarespace, WordPress, Google Sheets, Slack, Stripe, and Typeform.

Sender offers a tailored solution for businesses looking to elevate their email marketing strategies. With its user-friendly platform, businesses across various industries can easily design and automate their email campaigns. Sender addresses challenges like low engagement rates and high costs by providing features such as customizable templates and a free plan for up to 2,500 subscribers, making it an attractive choice for those seeking to enhance their marketing efforts.

Why I Picked Sender

I picked Sender because of its strong focus on automation and deliverability, which are crucial for B2B email marketing. The platform provides unlimited automation, allowing you to set up complex workflows that can nurture leads and maintain customer engagement. Additionally, Sender's commitment to ensuring high email deliverability rates means your messages are more likely to reach the intended inboxes, addressing common issues of emails landing in spam folders. These features collectively make Sender a reliable choice for businesses aiming to optimize their email marketing campaigns.

Sender Key Features

In addition to its automation capabilities and deliverability, I also found several other features beneficial for B2B email marketing:

• Drag-and-Drop Email Builder: This feature allows you to create professional emails without needing any coding skills, making it accessible for all skill levels.
• A/B Testing: You can test different versions of your emails to see which performs better, helping you refine your marketing strategies.
• Real-Time Analytics: This feature provides insights into your campaign performance, allowing you to make data-driven decisions.
• Marketing Automation: Beyond email, this includes SMS marketing, giving you a broader reach to engage with your audience.

Sender Integrations

Integrations include WordPress, WooCommerce, and Zapier.

MailerLite is a digital marketing platform built to help teams design and send emails, manage subscribers, and track campaign performance. It’s designed for small businesses, creators, and marketers who want more control over how their emails look and behave.

Why I picked MailerLite: The drag-and-drop editor gives you total control over email layout without writing any code. You can easily move elements like images, text blocks, and buttons around to match your brand’s style. There are content blocks for videos, social links, and product features that your team can plug in with one click. You’ll also find ready-made templates that are easy to tweak if you need a faster option.

Standout features & integrations:

Features include a built-in AI writing assistant, email campaign approval flows, and a brand kit for saving logos and colors. There’s also a landing page builder with heatmap tracking. Your team can use auto resend to send follow-up emails to people who didn’t open the first time.

Integrations include Shopify, WooCommerce, WordPress, Stripe, Zapier, Squarespace, Facebook, PayPal, PrestaShop, and Magento.

SendX is an email marketing software designed for businesses seeking effective campaign automation and audience growth. It serves small to medium-sized enterprises with tools for automating email sequences and growing email lists. 

Why I picked SendX: Its AI-driven automation workflows set it apart, offering advanced tools for creating personalized email outreach. The proprietary deliverability engine ensures your emails reach the inbox, enhancing engagement rates. With features like smart popups and interactive emails, SendX focuses on audience growth and high deliverability. These capabilities make it a reliable choice for businesses looking to improve their email marketing efforts.

Standout features & integrations:

Features include advanced segmentation that allows you to target specific audience groups effectively. The platform's WYSIWYG email editor makes designing emails straightforward and intuitive. Additionally, SendX provides detailed analytics to help you track campaign performance and make informed decisions.

Integrations include Zapier, Shopify, WordPress, Stripe, WooCommerce, PayPal, Salesforce, HubSpot, Google Analytics, and Slack.

Constant Contact is an email marketing platform built for entrepreneurs, small teams, and growing businesses. It helps users create and send professional emails, manage contact lists, and track results from one dashboard.

Why I picked Constant Contact: It offers a simple way to manage and grow your email list without needing any prior experience. You can create branded emails using pre-designed templates, automate welcome emails, and schedule recurring messages. The platform includes a contact list management tool that lets you upload spreadsheets, segment contacts, and track engagement over time. There’s also an easy drag-and-drop editor so your team doesn’t need a designer.

Standout features & integrations:

Features include subject line A/B testing, click segmentation, and event email automation. You’ll also get access to email list growth tools like QR codes and text-to-join. The reporting dashboard gives you a quick look at open and click rates to help improve performance.

Integrations include Shopify, WooCommerce, Salesforce, QuickBooks, Eventbrite, Canva, WordPress, Etsy, Vimeo, and Stripe.

GetResponse is a B2B email marketing software that supports businesses in growing their audience and automating marketing efforts. It serves various industries by providing tools for email campaigns, landing page creation, and content monetization.

Why I picked GetResponse: It's tailored for teams needing robust email marketing automation. Features like email marketing, automation workflows, and eCommerce integrations align with its automation focus. The platform's ability to create personalized newsletters and advanced workflows helps enhance customer engagement. Additionally, content monetization tools such as online courses and premium newsletters add value for users.

Standout features & integrations:

Features include landing page builders that simplify creating engaging pages. The email marketing tools allow you to design personalized newsletters for your audience. Advanced automation workflows help you target and engage your customers effectively.

Integrations include Shopify, WordPress, PayPal, Stripe, WooCommerce, Salesforce, HubSpot, Zapier, Magento, and Pipedrive.

Braze is a customer engagement platform tailored for businesses that need to enhance their email marketing strategies through AI-driven optimization and personalized experiences. It serves companies looking to boost customer engagement and drive revenue with dynamic and tailored messaging.

Why I picked Braze: It excels in AI-powered optimization, allowing your campaigns to automatically adjust for maximum engagement and conversions. Real-time triggers and dynamic personalization are key features that enhance message effectiveness. The platform's scalability supports businesses of all sizes, ensuring reliable deliverability and dedicated support. Additionally, Braze offers comprehensive subscriber insights and flexible segmentation to tailor your communication effectively.

Standout features & integrations:

Features include an intuitive drag-and-drop editor that speeds up campaign creation by up to 85%. The platform provides robust analytics and experimentation tools to refine your email strategies. Real-time triggers and dynamic personalization ensure that your messages resonate with your audience.

Integrations include Salesforce, Shopify, Segment, Slack, Amplitude, mParticle, Mixpanel, Adjust, AppsFlyer, and Kochava.