15 Best B2B Marketing Courses For Upskilling In 2025
As Dave Gerhardt famously said, no one goes to school for B2B marketing. But that doesn't mean there aren't a ton of great courses out there for any B2B marketer looking to improve their marketing skillset and grow their career.
I've curated 15 of the best B2B marketing courses created or taught by practitioners and business leaders. Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
Best B2B Marketing Courses Shortlist
Here are the best B2B marketing courses out there from LinkedIn Learning, CIM, and GrowthSchool:
- B2B Marketing Strategy (Columbia University)
- B2B Digital Marketing Strategy and Techniques (CIM)
- B2B Foundations: Social Media Marketing (LinkedIn Learning)
- B2B Marketing Training Course (Aspireship)
- International B2B (Business to Business) Marketing (Yonsei University)
- Free B2B Marketing Course to Learn Hyper-Growth Mantra in B2B Course (GrowthSchool)
- Lead Generation Machine: Cold Email B2B Sales Master Course (Udemy)
- B2B Marketing Foundations: Positioning (LinkedIn Learning)
- Free B2B Marketing Course to Master Advanced LinkedIn Hacks for Businesses (GrowthSchool)
- B2B Marketing Foundations (LinkedIn Learning)
- B2B Marketing Analytics Essentials Workshop (Sercante)
- Digital Marketing B2B: Dekker's Ultimate Digital Marketing (Udemy)
- Business Development & B2B Sales for Startups- Sales Valley (Udemy)
- Principles of B2B Sales and Marketing (Study Hub)
- Market Research: B2B (LinkedIn Learning)
Find more details about each course below.
Overview of the Best B2B Marketing Course
Below are my detailed summaries of the best B2B marketing courses that made it onto my shortlist.
1. B2B Marketing Strategy (Columbia University)
This course focuses on mastering B2B marketing strategies through practical frameworks and activities tailored to business growth. Participants learn about market segmentation, brand positioning, pricing, and how to align your marketing activities with sales.
- Who It’s For: Managers transitioning from consumer to B2B environments, product managers, and account managers
- Topics Covered:
- B2B branding
- Customer decision-making process
- B2B e-commerce strategies
- Go-to-market strategies
- Pricing strategies
- Leveraging marketing as a strategic resource
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 weeks
- How Many Hours Of Instruction: 6 to 8 hours per week
- Eligibility Requirements: None
- Price: $2,600
- Take The Course: Columbia Business School
2. B2B Digital Marketing Strategy and Techniques (CIM)
This course explores how to integrate digital tools and strategies into your B2B marketing program. Participants learn via interactive sessions and case studies. They'll also develop a content marketing plan and learn how to improve customer retention.
- Who It’s For: B2B marketers responsible for communications, lead generation, or customer lifecycle management
- Topics Covered:
- Integrating digital marketing into B2B processes
- Supporting branding and lead generation
- Developing effective content marketing plans
- Measuring marketing effectiveness
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: £999 (excluding VAT)
- Take The Course: CIM
3. B2B Foundations: Social Media Marketing (LinkedIn Learning)
This course explores how social media marketing works in B2B. It covers the buying process, social selling, what makes good B2B content, and how to succeed on four major platforms: LinkedIn, Twitter, Facebook, and Instagram.
- Who It’s For: Intermediate learners interested in B2B social media marketing
- Topics Covered:
- B2B customer journey
- Social media benefits
- Platform selection (LinkedIn, Facebook, Instagram, Twitter)
- Content creation and thought leadership
- Engagement strategies
- Best practices and management tools
- Success measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 22 minutes
- How Many Hours Of Instruction: 1 hour and 22 minutes (Self-paced)
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Learning
4. B2B Marketing Training Course (Aspireship)
This course offers a structured approach to B2B marketing. It includes interactive modules, templates, and projects designed to help students develop a solid understanding of marketing fundamentals.
- Who It’s For: Aspiring and current B2B marketers
- Topics Covered:
- Content strategy development
- Paid and organic social media marketing
- Reporting and analytics fundamentals
- Revenue and pipeline analysis
- Podcast creation and promotion
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 12 to 24 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: Aspireship
5. International B2B (Business to Business) Marketing (Yonsei University)
This course is perfect for B2B marketers considering global expansion. Through industry expert insights, case studies, and interactive learning sessions, participants learn about all they need to consider when building a marketing plan that looks to drive growth in international markets.
- Who It’s For: Individuals interested in understanding B2B marketing strategies
- Topics Covered:
- B2B vs. B2C marketing differences
- Decision-making in buying centers
- Cross-country and cross-industry innovation (CCCI)
- Best practices in B2B marketing
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 3 weeks
- How Many Hours Of Instruction: 3 hours per week (Self-paced)
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
6. Free B2B Marketing Course to Learn Hyper-Growth Mantra in B2B Course (GrowthSchool)
This free course focuses on the fundamentals of B2B marketing. Participants learn how to develop and execute hyper-growth marketing campaigns. The course also touches on product marketing and how to roll that up into your overall marketing campaign.
- Who It’s For: Marketing professionals, growth hackers, and advertising analysts
- Topics Covered:
- Data-driven decision-making
- Marketing analytics fundamentals
- Optimizing marketing campaigns
- Product marketing strategies
- Email marketing improvements
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- How Many Hours Of Instruction: Not specified
- Eligibility Requirements: None
- Price: Free
- Take The Course: GrowthSchool
7. Lead Generation Machine: Cold Email B2B Sales Master Course (Udemy)
This course teaches you to to use cold email to generate leads for your business. You also learn how to build a lead generation system, write email copy, and build email sequences.
- Who It’s For: Businesses and individuals interested in improving their B2B sales through cold emailing
- Topics Covered:
- Cold email methodology
- Generating meetings remotely
- Business development strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 hours and 3 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $99.99
- Take The Course: Udemy
8. B2B Marketing Foundations: Positioning (LinkedIn Learning)
This course teaches how to use messaging to position B2B offerings. You'll learn about targeting, segmentation, and how to communicate your benefits in a way that resonates with the customer's deepest needs.
- Who It’s For: Intermediate learners
- Topics Covered:
- Targeting
- Differentiating benefits from business value
- Crafting positioning statements
- Storytelling in marketing
- Implementing messaging strategies
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 1 hour and 4 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Learning
9. Free B2B Marketing Course to Master Advanced LinkedIn Hacks for Businesses (GrowthSchool)
LinkedIn can be a great source of leads in B2B. This course teaches you how to use the social platform to grow your business, personal brand, and network. Best part, it's free.
- Who It’s For: Intermediate learners, including product managers, marketing professionals, business analysts, startup founders, and data analysts
- Topics Covered:
- Tailoring content marketing for B2B vs. B2C
- Maximizing team productivity with essential tools
- Strategic decision-making for resource optimization
- Crafting educational content for target audiences
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
- Price: Free
- Take The Course: GrowthSchool
10. B2B Marketing Foundations (LinkedIn Learning)
This course introduces the core principles of B2B marketing through actionable insights and real-world examples. It also provides strategies for market research, competitor analysis, and creating impactful marketing plans tailored to businesses.
- Who It’s For: Beginners interested in B2B marketing
- Topics Covered:
- B2B marketing fundamentals
- Setting marketing objectives
- Market research and competitor analysis
- Benchmarking against competitors
- CRM systems and performance measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 58 minutes
- How Many Hours Of Instruction: 58 minutes
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Learning
11. B2B Marketing Analytics Essentials Workshop (Sercante)
This course equips participants with the skills to deploy and customize B2B Marketing Analytics (B2BMA) tools within Salesforce environments. It covers both out-of-the-box functionalities and tailored reporting approaches to maximize the impact of marketing and sales data.
- Who It’s For: B2B Marketing Analytics users, marketing analysts, and Salesforce admins
- Topics Covered:
- Implementing B2B Marketing Analytics
- Using Salesforce data
- Customizing reports and dashboards
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: 3 hours
- Eligibility Requirements: Access to Salesforce, Account Engagement, and B2BMA with administrative permissions
- Price: $399
- Take The Course: Sercante
12. Digital Marketing B2B: Dekker's Ultimate Digital Marketing (Udemy)
This course provides in-depth training on B2B digital marketing strategies, emphasizing cost-effective customer acquisition and demand generation. It combines advanced techniques and real-world examples to enhance skills in digital advertising, copywriting, and conversion optimization.
- Who It’s For: Marketing managers, digital marketers, and entrepreneurs
- Topics Covered:
- Account-based marketing (ABM)
- Lead and demand generation strategies
- Social media advertising across platforms
- Email marketing and automation
- Conversion rate optimization (CRO)
- Advanced B2B marketing plans
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 53 hours and 53 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Experience with B2B marketing or sales
- Price: $99.99
- Take The Course: Udemy
13. Business Development & B2B Sales for Startups- Sales Valley (Udemy)
This course provides a step-by-step guide to mastering the sales cycle for startups, from generating leads to closing deals. It includes proven methods to track metrics, craft effective pitches, and scale business development efforts.
- Who It’s For: Startups, B2B salespeople, freelancers, consultants, and entrepreneurs
- Topics Covered:
- Building a tailored sales process
- Crafting cold emails to secure meetings
- Running successful business meetings
- Addressing customer objections and closing deals
- Scaling sales strategies and working remotely
- Bonus cold email scripts and templates
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 hours and 13 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $89.99
- Take The Course: Udemy
14. Principles of B2B Sales and Marketing (Study Hub)
This course teaches how to create successful business-to-business (B2B) sales strategies. It covers key areas like finding the right buyers, understanding how they make decisions, and creating a strong value proposition for them. Learn how to guide leads through the marketing funnel to increase sales.
- Who It’s For: Individuals looking to enhance B2B sales management skills
- Topics Covered:
- B2B sales process
- Collaboration between sales and marketing teams
- Sales funnel optimization
- Lead generation techniques
- B2B customer behavior
- Developing targeted marketing campaigns
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 1.5 to 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Alison
15. Market Research: B2B (LinkedIn Learning)
This course focuses on applying strategic market research techniques to B2B marketing and sales projects. It provides actionable steps for developing buyer personas, mapping customer journeys, and gathering data-driven insights for business decisions.
- Who It’s For: Beginners and intermediate learners interested in B2B marketing
- Topics Covered:
- Planning and budgeting B2B market research
- Qualitative and quantitative research methods
- B2B buyer personas and journey mapping
- Conducting surveys and stakeholder interviews
- Analyzing and applying research insights
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 47 minutes
- How Many Hours Of Instruction: 47 minutes (self-paced)
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Learning
What Next?
In addition to courses, we've also got other great resources that can help you grow your career, such as this list of the best B2B marketing books or these top-ranked B2B marketing podcasts.
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