Brand Identity & Design Archives

Brand equity programs can be a silver bullet to your growth strategy, if executed properly. Here's how to build a…

Brand purpose can sound like a tale out of a motivational self-help book. But when done properly, it can be…

Brandfolder stands out for its intuitive interface and robust asset organization, making it ideal for teams seeking streamlined marketing asset…

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How-to Guides

What's a brand promise? What role does it play in brand strategy? And how do you write one? I use...

By Anya Leibovitch

Two years ago, I started as CMO of Aleph. It was my job to create our story to explain that...

By Elyse Estrada