Brand & Communications
Brand Identity & Design
Brand Equity: What It Is and How to Build It
Brand equity programs can be a silver bullet to your growth strategy, if executed properly. Here's how to build a…
40 Brand Purpose Examples that Have Stood the Test of Time
Brand purpose can sound like a tale out of a motivational self-help book. But when done properly, it can be…
Brandfolder Review: Pros, Cons, Features, and Pricing Explained
Brandfolder stands out for its intuitive interface and robust asset organization, making it ideal for teams seeking streamlined marketing asset…
By Gui Drusina
How-to Guides
Brand Promise Swipe File: 6 Inspirational Examples
What's a brand promise? What role does it play in brand strategy? And how do you write one? I use 6 inspirational examples and tips from the experts to spill the tea on this topic.
How I Developed A Brand Identity Based In Market Research
Two years ago, I started as CMO of Aleph. It was my job to create our story to explain that Aleph was a new umbrella company sitting atop of a dozen acquired companies. This is the strategy I took.
