18 Best Reputation Management Software for Small Business Reviewed in 2025
Best Reputation Management Software for Small Business Shortlist
Here's my pick of the 10 best software from the 18 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Managing your business's reputation can be a challenge, especially with the constant chatter online. As a marketing manager, you know how quickly a single review can impact your brand. That's where reputation management software comes in, helping you keep tabs on what's being said and allowing you to respond effectively.
In my experience, having the right tools can make all the difference. I’ve tested and reviewed these solutions to bring you an unbiased look at the best options out there.
In this article, you'll find a detailed analysis of top reputation management software, focusing on features that matter most to your team.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
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Best Reputation Management Software for Small Business Summary
This comparison chart summarizes pricing details for my top reputation management software for small business selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for social media monitoring | 14-day free trial | From $149/user/month (billed annually) | Website | |
| 2 | Best for customer feedback analysis | Free demo available | From $59/month (billed annually) | Website | |
| 3 | Best for local SEO | 14-day free trial | From $35/month | Website | |
| 4 | Best for real-time alerts | 14 day free trial + free demo available | From $41/month (billed annually) | Website | |
| 5 | Best for social media scheduling | 30-day free trial | From $99/user/month (billed annually) | Website | |
| 6 | Best for global media insights | Free demo available | Pricing upon request | Website | |
| 7 | Best for integrated CRM features | Free plan available | From $8.33/month (billed annually) | Website | |
| 8 | Best for local business solutions | Free demo available | From $15/user/month | Website | |
| 9 | Best for review management | Free demo available | Pricing upon request | Website | |
| 10 | Best for marketing integration | Free trial available | From $95/user/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Reputation Management Software for Small Business Review
Below are my detailed summaries of the best reputation management software for small business that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Brand24 is a reputation management software designed for businesses looking to monitor their brand presence on social media. Its main users are small businesses and marketers who need to track online mentions and manage their brand reputation.
Why I picked Brand24: It excels in social media monitoring, offering features like real-time mention tracking and sentiment analysis. These tools allow your team to stay informed about online conversations and respond promptly. The platform's customizable alerts ensure you never miss important mentions. Additionally, its analytics provide insights into brand sentiment, helping you understand public perception.
Standout features & integrations:
Features include real-time mention tracking, sentiment analysis, and customizable alerts. These features allow you to keep up with online discussions about your brand. Sentiment analysis helps identify the tone of conversations, while customizable alerts ensure you act quickly on important mentions.
Integrations include Slack, Twitter, Facebook, Instagram, WordPress, Trello, Google Analytics, Microsoft Teams, Hootsuite, and Buffer.
Pros and cons
Pros:
- Effective for social media monitoring
- Easy setup and onboarding
- Detailed sentiment insights
- Customizable alert options
- Real-time mention tracking
Cons:
- Limited customization options
- May need additional training
- Requires regular monitoring
- Learning curve for advanced features
- Limited offline support
ReviewTrackers is a reputation management software aimed at businesses that need to monitor and respond to customer reviews. Its main users include companies that want to improve customer satisfaction and analyze feedback trends.
Why I picked ReviewTrackers: It specializes in customer feedback analysis, providing tools to collect, analyze, and act on customer reviews. The software's analytics feature helps your team understand customer sentiments and identify areas for improvement. With customizable reports, you can track performance over time. The feedback request feature ensures you gather insights directly from your customers, which is essential for maintaining a positive reputation.
Standout features & integrations:
Features include customizable reports, feedback request capabilities, and sentiment analysis. The customizable reports allow you to tailor insights to your business needs. Feedback request capabilities help you actively gather customer opinions, while sentiment analysis provides a deeper understanding of customer feelings.
Integrations include Google My Business, Facebook, TripAdvisor, Bing, Yahoo, Yellow Pages, Avvo, Healthgrades, Vitals, and Zocdoc.
Pros and cons
Pros:
- Supports multiple review platforms
- Insights into customer trends
- Effective feedback collection
- Customizable reporting options
- Detailed sentiment analysis
Cons:
- May need technical assistance
- Learning curve for new users
- Limited offline support
- Requires regular monitoring
- Initial setup complexity
BrightLocal is a reputation management software tailored for small businesses that aim to enhance their local search visibility. Its primary users are local business owners who want to manage their online reputation and improve local SEO rankings.
Why I picked BrightLocal: It excels in local SEO, offering features like citation tracking and local search audit reports. These tools help your team understand and improve your business's visibility in local search results. BrightLocal also offers review monitoring, allowing you to keep track of customer feedback. Its focus on local SEO makes it a valuable tool for businesses that rely on local customers.
Standout features & integrations:
Features include citation tracking to manage and update business listings across platforms, local search audit reports to assess your visibility in local search results, and review monitoring to stay on top of customer feedback. These tools help you maintain accurate online information and improve local search performance. They also support timely engagement with customer reviews to enhance your brand reputation.
Integrations include Google My Business, Facebook, Yelp, Trustpilot, TripAdvisor, Twitter, LinkedIn, Instagram, Bing, and Yellow Pages.
Pros and cons
Pros:
- Easy review monitoring
- Focused on local business needs
- Comprehensive search audit reports
- Detailed citation tracking
- Effective local SEO tools
Cons:
- Limited customization options
- Initial setup complexity
- May need additional training
- Requires regular updates
- Limited advanced features
Mention is a reputation management tool tailored for businesses that need to monitor their online presence in real-time. Its main users are small businesses and marketers who want to stay informed about brand mentions and customer feedback.
Why I picked Mention: It offers real-time alerts that keep your team updated on brand discussions as they happen. This feature is crucial for businesses that need to respond quickly to customer feedback or emerging issues. Mention also provides analytics to help you understand trends and measure the impact of your brand's online presence. The tool's user-friendly interface makes it accessible for teams of all sizes.
Standout features & integrations:
Features include media monitoring to track brand mentions across various platforms, sentiment analysis to understand public perception, and data export capabilities for easy sharing of insights. These tools help you stay informed about your brand’s presence and reputation. They also support efficient collaboration across your team.
Integrations include Slack, Zapier, Buffer, Hootsuite, Google Analytics, HubSpot, Salesforce, Microsoft Teams, Twitter, and Facebook.
Pros and cons
Pros:
- Insightful sentiment analysis
- Accessible for small teams
- Easy data export options
- Comprehensive media monitoring
- Real-time alert system
Cons:
- Limited offline capabilities
- May need additional training
- Requires constant monitoring
- Steeper learning curve for new users
- Limited customization options
Hootsuite is a social media management tool designed for businesses that need to schedule and manage their social media presence. Its main users are small business owners and marketers who want to streamline their social media activities.
Why I picked Hootsuite: It excels in social media scheduling, allowing your team to plan and publish posts across multiple platforms. Features like analytics and post scheduling provide insights into your social media performance. The platform's dashboard offers a centralized view of all your social media accounts, making it easy to track interactions. Hootsuite's scheduling capabilities help ensure your team maintains a consistent online presence.
Standout features & integrations:
Features include post scheduling to plan and publish content at optimal times, analytics to track the performance of your social media campaigns, and a centralized dashboard for a unified view of all interactions. These tools help streamline your social media management. They also provide valuable insights to refine your content strategy.
Integrations include Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google My Business, WordPress, Slack, and Shopify.
Pros and cons
Pros:
- Consistent online presence maintenance
- Supports multiple social media platforms
- Centralized management dashboard
- Comprehensive analytics tools
- Effective social media scheduling
Cons:
- Higher learning curve for new users
- May need additional training
- Limited customization options
- Requires regular updates
- Initial setup complexity
Meltwater is a reputation management tool geared towards businesses that need comprehensive media monitoring and analysis. Its primary users are companies looking to manage their brand presence across global media outlets.
Why I picked Meltwater: It excels in providing global media insights, offering features like media monitoring and analytics dashboards. These tools help your team understand how your brand is perceived worldwide. Meltwater's real-time alerts ensure you're always aware of what's being said about your brand. The platform's analytics allow you to track trends and measure the impact of your media strategy.
Standout features & integrations:
Features include comprehensive media monitoring to track brand mentions across platforms, analytics dashboards to reveal media trends and performance, and real-time alerts to keep you informed of important mentions. These tools ensure your team stays up to date with your brand's media presence. They support timely responses and data-driven strategy adjustments.
Integrations include Salesforce, HubSpot, Google Analytics, Marketo, Slack, Microsoft Teams, Facebook, Twitter, Instagram, and LinkedIn.
Pros and cons
Pros:
- Detailed media trend insights
- Suitable for large-scale operations
- Real-time alert system
- Effective analytics dashboards
- Comprehensive global media coverage
Cons:
- Initial setup complexity
- Limited customization options
- May need technical support
- Requires regular monitoring
- High learning curve
Zoho Publish is a reputation management software tailored for businesses aiming to manage their online presence. Its main user base includes over 4,000 businesses globally, focusing on review management and sentiment analysis.
Why I picked Zoho Publish: It offers integrated CRM features, making it unique for businesses wanting a unified approach to customer relationship management. Features like automated responses and Google Business Profile management are designed to enhance your team's efficiency. The ability to categorize reviews and gain insights into performance further supports its CRM integration, providing a holistic view of your customer interactions.
Standout features & integrations:
Features include review automation, sentiment analysis, and scheduled reports. The ability to automate responses saves your team time and ensures consistent communication. Scheduled reports help you keep track of your reputation over time, providing valuable insights.
Integrations include Zoho CRM, Zoho Desk, Zoho Mail, Zoho People, Zoho Projects, Zoho Creator, Zoho Analytics, Zoho Campaigns, Zoho Books, and Zoho Inventory.
Pros and cons
Pros:
- Insights into performance metrics
- Efficient review categorization
- Detailed sentiment analysis
- Automated response capabilities
- Integrated CRM features
Cons:
- Limited customization options
- May need technical support
- Requires Zoho ecosystem familiarity
- Limited third-party integrations
- Learning curve for beginners
Thyrv is a reputation management software designed for local businesses that need to manage customer interactions and online reviews. Its primary users are small business owners who want to improve their online presence and customer engagement.
Why I picked Thyrv: It offers specialized solutions for local businesses, including tools for managing online reviews and customer communications. The software provides features like automated review requests and a centralized dashboard for tracking interactions. Thyrv's focus on local business needs ensures your team can manage customer relationships effectively. The ease of accessing customer feedback helps you maintain a positive reputation in your community.
Standout features & integrations:
Features include automated review requests, a centralized dashboard, and customer communication tools. Automated review requests help you gather feedback without manual effort. The centralized dashboard gives you an overview of all customer interactions, simplifying management. Communication tools ensure you stay connected with your customers.
Integrations include QuickBooks, Square, Stripe, PayPal, Google Calendar, Gmail, Outlook, Facebook, Twitter, and Instagram.
Pros and cons
Pros:
- Access to customer feedback
- Automated review request feature
- Centralized dashboard for interactions
- Effective customer communication tools
- Tailored for local businesses
Cons:
- Limited customization options
- Requires consistent monitoring
- Initial setup complexity
- May require additional training
- Limited advanced features
Birdeye is a reputation management software designed for small businesses that need to manage and enhance their online reviews. Its main users are business owners who focus on customer feedback and improving their brand image.
Why I picked Birdeye: It excels in review management, offering features like automated review requests and centralized review monitoring. These tools help your team gather customer feedback efficiently and respond to reviews quickly. Birdeye also provides analytics to track trends in customer sentiment. The platform's simple interface ensures that even small teams can manage their reputation effortlessly.
Standout features & integrations:
Features include customer feedback collection, analytics, and sentiment tracking. Customer feedback collection allows you to gather insights directly from your customers. Analytics help you understand trends in customer satisfaction, while sentiment tracking gives you a clear view of how your brand is perceived.
Integrations include Google, Facebook, QuickBooks, Salesforce, Yelp, Twitter, Amazon, Slack, HubSpot, and Zendesk.
Pros and cons
Pros:
- Simple interface for easy use
- Insightful customer sentiment analysis
- Centralized review monitoring
- Automated review requests
- Effective review management system
Cons:
- Limited advanced features
- May need additional training
- Limited customization options
- Requires ongoing monitoring
- High initial setup cost
Marketing 360 is a reputation management software designed for small businesses that need to manage their online presence and marketing efforts. Its main users are small business owners looking for an integrated approach to reputation and marketing management.
Why I picked Marketing 360: It excels in marketing integration, offering features like social media management and customer feedback tools. These tools help your team connect reputation management with broader marketing strategies. Marketing 360's analytics provide insights into customer behavior and campaign effectiveness. The platform's user-friendly design ensures that even small teams can manage their marketing and reputation efforts efficiently.
Standout features & integrations:
Features include social media management, customer feedback tools, and analytics. Social media management helps you engage with your audience across platforms. Customer feedback tools allow you to gather insights directly from your customers, while analytics provide a clear view of campaign performance and customer behavior.
Integrations include QuickBooks, Salesforce, HubSpot, Google Analytics, Facebook, Instagram, Twitter, LinkedIn, Mailchimp, and Shopify.
Pros and cons
Pros:
- Supports broad marketing strategies
- User-friendly design
- Effective social media management
- Comprehensive analytics tools
- Strong marketing integration
Cons:
- Complex setup process
- Limited customization options
- May need additional training
- Requires regular updates
- Higher initial cost
Other Reputation Management Software for Small Business
Here are some additional reputation management software for small business options that didn’t make it onto my shortlist, but are still worth checking out:
- SurveySparrow
For customizable surveys
- HighLevel
For small marketing agencies
- ReviewInc
For multi-location businesses
- Doctible
For healthcare practices
- Broadly
For customer communication tools
- GatherUp
For automated feedback requests
- Uberall
For location-based reviews
- Reviewgrower
For small business growth
Reputation Management Software for Small Business Selection Criteria
When selecting the best reputation management software for small business to include in this list, I considered common buyer needs and pain points like managing online reviews and improving brand reputation. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage online reviews
- Monitor brand mentions
- Respond to customer feedback
- Track sentiment analysis
- Generate reputation reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Customizable feedback forms
- Multi-location management
- Automated review generation
- Social media integration
- Advanced analytics
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Customizable dashboards
- Mobile accessibility
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Templates for quick setup
- Access to webinars
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multiple support channels
- Response time
- Access to a knowledge base
- Personalized assistance
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Features included in basic plans
- Discounts for annual billing
- Free trial availability
- Scalability of pricing plans
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Specific feature feedback
- Support experience
- Ease of use comments
- Return on investment feedback
How to Choose Reputation Management Software for Small Business
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Ensure the software can grow with your business. Look for solutions that can handle increased data and user numbers as your team expands. |
| Integrations | Check if the software integrates with tools your team already uses, like CRM systems, social media platforms, and email marketing tools. |
| Customizability | Look for software that lets you tailor dashboards and reports to fit your specific business needs, allowing your team to focus on what's important. |
| Ease of Use | Choose a solution with a user-friendly interface that requires minimal training, so your team can get up and running quickly without a steep learning curve. |
| Budget | Consider your budget constraints and look for software that offers transparent pricing. Ensure the features you need are included in the plan you choose. |
| Security Safeguards | Make sure the software has strong security measures to protect your data. Look for features like data encryption and compliance with industry standards. |
| Support | Evaluate the level of customer support available, such as 24/7 chat or phone support, to ensure your team can get help when needed. |
| Analytics | Opt for software that provides detailed analytics to help your team understand customer sentiment and track reputation over time. |
Trends in Reputation Management Software for Small Business
In my research, I sourced countless product updates, press releases, and release logs from different reputation management software for small business vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Insights: Many tools now use AI to analyze customer feedback and predict trends. This helps businesses understand customer sentiments quickly. For example, some vendors offer AI-powered dashboards that highlight key insights and suggest actions.
- Sentiment Analysis: Advanced sentiment analysis tools are becoming more common. They help businesses gauge public opinion about their brand in real-time. This allows teams to respond faster to negative feedback and capitalize on positive trends.
- Voice of Customer (VoC) Programs: More software is incorporating VoC features, allowing businesses to capture and analyze customer opinions across various channels. This helps improve products and services based on direct customer input.
- Reputation Scorecarding: Vendors are introducing reputation scorecards that give businesses a quick overview of their online reputation. These scorecards often include metrics like review ratings and social media mentions, helping teams track performance.
- Localized Reporting: There's a growing trend towards localized reporting, which helps businesses understand their reputation in specific geographic areas. This is particularly useful for businesses with multiple locations, as it allows them to tailor their strategies to local markets.
What Is Reputation Management Software for Small Business?
Reputation management software for small business is a tool that helps businesses monitor and influence their online presence. These tools are generally used by marketing professionals and business owners who want to manage customer feedback and improve their brand image. Features like review monitoring, sentiment analysis, and feedback collection help with understanding customer opinions and responding to them effectively. Overall, these tools provide businesses with the insights needed to maintain a positive reputation and foster customer trust.
Features of Reputation Management Software for Small Business
When selecting reputation management software for small business, keep an eye out for the following key features:
- Review monitoring: Tracks online reviews across multiple platforms, helping you stay informed about customer feedback.
- Sentiment analysis: Analyzes customer sentiments to provide insights into public opinion about your brand.
- Feedback collection: Gathers customer opinions through surveys or direct feedback, aiding in product and service improvement.
- Social media management: Manages and schedules posts across social media platforms, ensuring a consistent online presence.
- Automated review requests: Sends automated requests for reviews, increasing the likelihood of receiving customer feedback.
- Analytics dashboards: Offers visual insights into reputation metrics, helping you track performance over time.
- Reputation scorecards: Provides a quick overview of your online reputation with key metrics and trends.
- Localized reporting: Offers insights into your brand's reputation in specific geographic areas, useful for businesses with multiple locations.
- Voice of Customer (VoC) programs: Captures and analyzes customer opinions from various channels to improve customer satisfaction.
Benefits of Reputation Management Software for Small Business
Implementing reputation management software for small business provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved brand image: By monitoring reviews and responding quickly, you can maintain a positive brand image and foster customer trust.
- Enhanced customer insights: Sentiment analysis and feedback collection offer valuable insights into customer opinions, helping you make informed decisions.
- Increased customer engagement: Automated review requests and social media management keep your brand engaged with customers and encourage more feedback.
- Better decision-making: Analytics dashboards and reputation scorecards provide clear data, aiding in strategic planning and decision-making.
- Localized strategy optimization: Localized reporting helps tailor your strategies to specific geographic areas, improving local market performance.
- Proactive reputation management: Real-time alerts and VoC programs allow you to proactively manage your reputation and address issues before they escalate.
Costs and Pricing of Reputation Management Software for Small Business
Selecting reputation management software for small business requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in reputation management software for small business solutions:
Plan Comparison Table for Reputation Management Software for Small Business
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic review monitoring, limited feedback collection, and simple analytics. |
| Personal Plan | $5-$25/ user/month | Review monitoring, sentiment analysis, feedback collection, and basic social media management. |
| Business Plan | $30-$75/ user/month | Advanced analytics, automated review requests, social media management, and localized reporting. |
| Enterprise Plan | $100-$200/user/month | Customizable dashboards, comprehensive analytics, multi-location management, and dedicated support. |
Reputation Management Software for Small Business FAQs
Here are some answers to common questions about reputation management software for small business:
How do you track reputation?
Tracking your reputation involves using tools that monitor brand mentions and customer feedback across various platforms. Social media listening tools and review monitoring are key components. They help you stay informed about public opinions and allow you to respond promptly to any issues that arise.
Can reputation management software help with negative reviews?
Yes, these tools often provide features that help you address negative reviews effectively. They allow you to monitor reviews in real-time and respond quickly. Some software even offers templates for responses, helping you maintain a positive image and resolve customer concerns efficiently.
Is it possible to automate review requests?
Many reputation management tools include features that automate review requests. This means you can set up the software to send requests to customers after a transaction or interaction. Automation ensures consistency in gathering feedback and can significantly increase the number of reviews you receive.
How can reputation management software improve my business?
By using these tools, you can gain insights into customer opinions and address issues proactively. This helps improve customer satisfaction and loyalty. Additionally, maintaining a positive online reputation can attract new customers and enhance your brand’s credibility in the market.
Why is online reputation management important for small businesses?
Online reputation management helps small businesses shape how they’re perceived by potential customers across review sites and search engines. By monitoring and responding to new reviews and encouraging positive reviews, businesses can protect their business reputation and improve their search rankings.
Tools like online reputation management software, online brand monitoring services, brand intelligence software, and online reputation management tools streamline these efforts, making it easier to handle review responses and build a consistent, trustworthy online presence.
How can small businesses improve customer experience to build trust?
To build trust, small businesses must focus on delivering a great customer experience that encourages testimonials, referrals, and even promoter behavior—where happy customers actively promote the business.
Positive interactions often lead to positive reviews, which influence potential customers deciding where to spend their money. Actively managing these touchpoints can significantly boost your reputation and drive word-of-mouth growth.
How does digital marketing help manage a small business’s online reputation?
Digital marketing is key to increasing visibility and improving search engine performance. Small businesses can use strategies like SEO to climb search rankings, ensuring that their star rating and positive reviews are more prominently displayed.
Incorporating tools like widgets and automated workflows can help streamline content updates and feedback collection, all contributing to a more favorable online presence.
How can SMS and notifications help with small business reputation management?
SMS and notifications are powerful tools for engaging customers quickly and directly. Small businesses can use text messaging to request feedback, remind customers to leave positive reviews, or respond to concerns in real time. These communication channels help maintain a positive customer experience and support proactive online reputation management.
What are white-label options, and how do they support reputation management for small business resellers or agencies?
White-label reputation management platforms let agencies offer services like widgets and review response tools under their own brand. This allows small business resellers to help clients manage reviews, track customer sentiment, and improve business reputation without building software from scratch. It’s a scalable way to support multiple small business clients while maintaining brand consistency.
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