25 Best Instagram Marketing Platforms In 2024

Canva is a web-based graphic design tool that allows users to create a wide range of visual content, such as presentations, social media graphics, posters, and more.

Why I picked Canva: If you don't want to use complex design software but want to create professional-looking graphics for your Instagram account, then Canva is for you. Its extensive library of visuals, fonts, and design elements empowers users to create visually appealing and engaging posts, stories, and advertisements.

Canva's collaboration features facilitate teamwork, while its integration with social media scheduling tools helps with content distribution. However, for advanced analytics and social listening capabilities, supplementary tools may be required. Overall, Canva is a valuable resource for businesses seeking to enhance their Instagram marketing efforts through compelling visuals and easy-to-use design tools.

Canva Standout Features and Integrations:

Standout features include high-resolution downloads that make it easy for users to download Canva designs in high-resolution JPG, PNG, or MP4 formats. Canva also provides a wide variety of templates and design elements, including graphics, images, fonts, and so on.

Integrations include DataPocket, Wedia, Flowcode QR, Widen DAM, SharePoint, Dybder, Brandfolder, Smartmockups, Publuu Flipbooks, and more.

SocialPilot is a social media management tool that helps businesses manage and publish their social media content. It connects with various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Tumblr, and more.

Why I picked SocialPilot: SocialPilot is a superb tool for planning Instagram content. Its social media calendar tool helps users plan and schedule their content effectively across various social media platforms, including Instagram. The calendar provides a visual representation of your content schedule, allowing you to see your planned posts for a specific period at a glance. This visual layout helps you maintain a bird's-eye view of your content strategy, making it easier to spot gaps or overlaps in your posting schedule.

Duplicating posts can be time-consuming, especially if you have to do it manually. SocialPilot's duplicate posts feature saves you time and effort by allowing you to duplicate similar posts easily and schedule them seamlessly.

SocialPilot Standout Features and Integrations:

Standout features include SocialPilot's AI Assistant, which analyzes social media data, identifies trends, and formulates creative post ideas. With this feature, users can generate social media post ideas, captions, and hashtags instantly.

Integrations include Slack, Unsplash, Google Drive, Giphy, Dropbox, Sniply, Rebrandly, Feedly, Canva, and Box.

Iconosquare provides a range of tools and features to help users effectively manage their social media presence on these platforms.

Why I picked Iconosquare: I picked Iconosquare due to its analytics features, which help users track and analyze 100+ metrics, such as reach and impressions, engagement, profile activity, post analytics, and so on. Additionally, it provides insightful data about the demographics of your Instagram followers, including age, gender, location, and language. This information is essential for tailoring content to specific target audiences.

Also, the competitor analysis feature helps users can compare their performance to that of competitors, gaining valuable insights into their relative standing in the industry and identifying areas for improvement. Iconosquare also offers metrics for Instagram Stories, including views, reach, and engagement. This helps users assess the effectiveness of their Stories content.

Iconosquare Standout Features and Integrations:

Standout features include monitoring features that make it easy to reply to comments and mentions on Instagram. Iconosquare also helps users identify and respond to unread comments.

Integrations include Facebook Pages, Shopify, Google Analytics, Hootsuite, Canva, Dropbox, Slack, Adobe Creative Cloud, and Mailchimp. You can also get additional integrations through a paid Zapier account and RESTful API.

Buffer is a social media management platform that integrates with social networks Facebook, Twitter, Instagram, and LinkedIn. Buffer also offers professional reports, hashtag generator, and posting strategy recommendations to help users grow their following and build an engaged audience.

Why I picked Buffer: Buffer is a great solution for small business owners and small marketing teams because it offers affordable and scalable pricing plans. It offers a free plan that allows you to connect up to 3 channels and schedule 10 posts per channel. The lowest plan is priced at $6 per channel per month and lets users schedule unlimited posts, making it accessible for those who are starting their Instagram marketing journey.

Additionally, Buffer has a user-friendly interface, making it easy for small business owners to schedule, plan, and publish content on their Instagram social media accounts.

Buffer Standout Features and Integrations:

Standout features include the scheduling feature that lets users schedule social media content across multiple social platforms, including Instagram. Users can add website links and images to their scheduled content. Buffer also suggests the most suitable time for posting content.

Integrations include Facebook, Twitter, Instagram, LinkedIn, Pinterest, Feedly, Pocket, Slack, Shopify, Google Analytics, and more. You can also get additional integrations through Zapier and RESTful API.

Sprout Social is a social media management tool that helps brands and agencies manage their social media marketing efforts on Instagram and other social platforms.

Why I picked Sprout Social: Sprout Social stands out as an Instagram marketing platform with its social listening tools, which help users monitor and analyze conversations and discussions happening on Instagram and other social channels. It provides a platform where users can gain critical insights from raw data and use it to refine their marketing strategy.

Sprout Social also helps identify Instagram influencers in your niche so you can onboard them as advocates of your brand. You can also discover what your customers think about your competitors, which will enable you to identify competitor gaps and find opportunities.

Sprout Social Standout Features and Integrations:

Standout features include the Smart Inbox feature that helps users manage their social media engagement by consolidating all of their social media messages, comments, and mentions into a unified inbox.

Integrations include Facebook, Twitter, Pinterest, Instagram, TINT, Zendesk, Google Analytics, Bitly, Google My Business, and more. You can also get additional integrations through RESTful API.

Mailchimp is an email marketing platform that also offers social media marketing tools to help businesses manage their social media presence.

Why I picked Mailchimp: Mailchimp's Content Studio and Creative Assistant features are designed to help businesses create professional, on-brand designs for their marketing campaigns. The Content Studio is a digital asset management system that allows users to store and manage all of their digital marketing assets, including images, files, and other creative content, in one place. The Content Studio allows users to organize their assets into folders, search for specific files, and preview images before adding them to their campaigns.

The Creative Assistant is Mailchimp’s AI-powered design tool that helps users create on-brand designs using your brand’s colors, images, logo, fonts, etc.

Mailchimp Standout Features and Integrations:

Standout features include social media analytics features that provide businesses with insights into how their social media posts are performing.

Integrations are available with 250+ apps, including Chargebee, Firebase, Formstack, Patreon, Recurly, Shopify, Stripe, Squarespace Commerce, Typeform, QuickBooks, and so on. You can also get additional integrations through Zapier.

Hootsuite is a social media management tool trusted by brands like Ikea, Domino’s, Allianz, and more. It helps individuals and businesses manage and schedule posts across various social media platforms from a single dashboard.

Why I picked Hootsuite: While Hootsuite offers a suite of social media management features, making it a versatile tool, I loved its social scheduling features. Other than helping users schedule Instagram posts in advance, it also provides insights into the best times to post based on historical data and engagement patterns. This helps users optimize their posting schedule to reach their target audience when they are most active.

It also supports a variety of media types, including single-image posts, carousel posts (multiple images or videos in a single post), and video content. This flexibility allows for creative and diverse content strategies.

Hootsuite Standout Features and Integrations:

Standout features include the Streams feature, which enables users to monitor mentions, keywords, relevant hashtags, and posts from their Instagram accounts. It offers a single platform for managing social media conversations. Another feature I liked is Hootsuite Analytics, which helps users track key metrics.

Integrations include Canva, Facebook, Instagram, LinkedIn, Mailchimp, Pinterest, Shopify, TikTok, Twitter, and YouTube. You can also get additional integrations through Zapier and API.

Constant Contact is an online marketing platform that provides a suite of tools for email marketing, social media posting and advertising, website building, online advertising, and more.

Why I picked Constant Contact: I picked Constant Contact for this list due to its Instagram ad creation capabilities. The platform allows us to create and manage ad campaigns directly within Constant Contact, eliminating the need for constant switching between platforms. This centralized approach saves valuable time.

The ad creation process is relatively straightforward. The intuitive interface guides users through selecting ad objectives, defining target audiences, setting budgets, and designing creative content. The tool offers a variety of ad formats, including photo, video, carousel, and story ads/

One of the strengths of Constant Contact's Instagram advertising feature is its audience targeting capabilities. It allows users to narrow down the audience based on factors like demographics, interests, behaviors, and location. This level of granularity ensures ads reach the right people, maximizing the return on advertising investment.

Constant Contact Standout Features and Integrations:

Standout features include Instagram post creation capabilities, which allow users to curate and publish Instagram posts from within the Constant Contact dashboard. This feature helps users save time by consolidating all activities in one place.

Integrations include Google and Facebook Ads, WordPress, Canva, and Vimeo. Constant Contact also integrates with Zapier and provides an API if you require additional integrations.

Hubspot Marketing Professional is the marketing module of the Hubspot CRM suite. However, the social media tools are only available in the Professional plan and higher plans.

Why I picked Hubspot Marketing Professional: It is one of the easiest tools, making it accessible to marketers of all levels of expertise. The user interface is clean, well-organized, and every feature is logically placed.

One of the highlights of HubSpot Marketing Professional is its drag-and-drop editor. You can use it to create landing pages, forms, and more. The platform also lets users create content in bulk and schedule content on social media.

Hubspot Marketing Professional Standout Features and Integrations:

Standout features include the reporting feature that provides an in-depth view of your performances across different social platforms and campaigns.

Integrations are available with popular business tools, including Asana, Canva, Google Search Console, Hotjar, Mailchimp, Microsoft Teams, PandaDoc, Salesforce, Slack, Supermetrics, and more. You can also get additional integrations through Zapier.

Instagram for Business is a feature of Instagram that allows businesses to create a Instagram business account and use the platform for marketing purposes.

Why I picked Instagram for Business: If you're just beginning your marketing journey on Instagram, then Instagram for Business is a great starting point. It's free for everyone and you just need to switch to a business account.

Additionally, it offers some basic features, such as post scheduling and analytics tool. The Insights dashboard offers in-depth insights about post reach, engagement, and audience demographics. This data will empower you to fine-tune your content strategy and tailor it to your specific audience's preferences. Also, the integration with Facebook's ad manager facilitates advertising campaigns, enhancing reach and targeting capabilities.

Instagram for Business Standout Features and Integrations:

Standout features include the Instagram shopping feature that enables users to discover, browse, and purchase products without leaving the app.

Integrations are available with Zapier.