De 10 beste programmene for markedsføringskalendere gjennomgått for 2026

Vurderinger av den beste programvaren for markedsføringskalendere

1. 

   1

   Enji

   Best for custom marketing strategies

   • 14-day free trial
   • From $29/month

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Enji is a marketing calendar tool built for small businesses and solopreneurs. It combines marketing project management, campaign scheduling, social media management, and AI-driven content creation into a single workspace, making it easier to plan, organize, and execute marketing strategies.

   Why I picked Enji: I picked Enji because its marketing strategy generator helps you create customized strategies aligned with your specific goals. This ensures your campaigns don’t feel generic but are instead focused on what matters most to your business. The platform also includes an AI copywriter for drafting captions and blog content, helping you save time while keeping your brand voice consistent. Combined with its marketing calendar and performance dashboard, you can track results, manage tasks, and refine your strategy as you go.

   Standout features and integrations

   Features include a unified marketing calendar that combines campaign planning, task management, and content scheduling in one place, plus Google Calendar and iCal sync so your marketing tasks sit alongside personal or business events. The platform also offers a KPI dashboard connected to Google Analytics 4 for performance tracking and Canva integration for pulling visuals directly into campaigns. These features give you visibility, metrics, and creative assets without juggling extra tools.

   Integrations include Facebook, Instagram, LinkedIn, Pinterest, YouTube Shorts, Threads, TikTok, Google Analytics 4, iCal, Google Calendar, and Canva.

   Pros and Cons

   Pros:

   • Canva design integration
   • Calendar and analytics sync
   • AI-powered content generator

   Cons:

   • Focused on small businesses
   • Limited advanced customization
   Learn more about Enji:

   • Check out Enji on their website
2. 

   2

   Wrike

   Best for online shared team calendars

   • 14-day free trial + free plan + free demo available
   • From $10/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Wrike is a project management and collaboration platform that helps teams streamline their work processes, manage tasks, and enhance overall project efficiency.

   Why I picked Wrike: It allows marketing teams to efficiently plan, schedule, and track campaigns, ensuring seamless coordination and communication among team members in a single view. Wrike's calendars are flexible enough so that you can build calendars for different needs, including editorial, integrated marketing, and social media calendars.

   Wrike Standout Features & Integrations

   Standout features include the ability to sync calendars so team members are always in the know of the latest developments and I would also highlight its filters. These allow different users to only see the information that concerns them.

   Integrations include Slack for communication, Salesforce for customer relationship management, Microsoft Teams for team collaboration, and Adobe Creative Cloud for design workflows. Additionally, it supports Google Sheets for spreadsheet management, Miro for online whiteboarding, Tableau, and more.

   Pros and Cons

   Pros:

   • Integration with other tools
   • Customizable dashboards
   • User-friendly interface

   Cons:

   • Steep learning curve for new users
   • Complexity of setup and use
   • High cost
   Learn more about Wrike:

   • Check out Wrike on their website
   • Read my in-depth review of Wrike
   • Explore best alternatives to Wrike
3. 

   3

   TikTok

   Best for aligning campaigns with TikTok trends

   • Free demo available
   • Available upon request

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   TikTok is a popular social media platform that allows users to create, share, and discover short-form videos. The platform has become a hub for viral trends, creative expression, and community engagement.

   Why I picked TikTok: TikTok's viral nature makes keeping up with trends essential for success on the platform, and it offers real-time insights into what’s popular so you can schedule campaigns at the most relevant moments. Your team can plan content around viral trends and use in-app tools to create timely, impactful videos.

   Standout Features and Integrations

   Features include trending format insights, video editing tools, and real-time analytics. You can easily create videos that align with current trends using in-app effects, filters, and text overlays. TikTok’s algorithm boosts content aligned with viral moments.

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.

   Pros and Cons

   Pros:

   • Built-in audience analytics
   • Well-suited to time-sensitive campaigns
   • Fast video creation tools

   Cons:

   • Not ideal for cross-platform management
   • Limited in-app calendar functionality
   Learn more about TikTok:

   • Check out TikTok on their website
4. 

   4

   Microsoft Project

   Best for managing campaign resources

   • 30-day free trial
   • From $10/user/month (billed annually)

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   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Microsoft Project allows marketing leaders to plan projects through its dynamic scheduling capabilities that also enable them to effectively manage marketing resources.

   Why I picked Microsoft Project: Marketing projects of any size will use a certain number of resources to complete, such as digital assets, previous content, and team members’ availability. I found that Microsoft Project will provide you with insights into how your teams are using resources via features such as visual heat maps that show capacity and resource usage. Through Microsoft Project’s simplified task and time management, your teams can also update resource information from anywhere.

   Microsoft Project Standout Features and Integrations

   Features that are available in Microsoft Projects will help you remain flexible to ensure your teams finish projects on time. You can choose from various project views, such as grid views and visual timelines. These features allow you and your team to monitor what’s coming up in the future and get ready for potential changes or challenges.

   Integrations that are available from Microsoft Project include over 100 native connections, such as BrightWork, GanttPRO, Microsoft Dynamics 365, OnePlan, Project Insight, ProjectManager, TimeControl, WorkOtter, Wrike, Zoho Projects, and other software options.

   Pros and Cons

   Pros:

   • Provides complete project visibility.
   • Manages resource allocation.
   • Easy to use.

   Cons:

   • Some features slow task completion.
   • Can’t handle numerous project changes.
   Learn more about Microsoft Project:

   • Check out Microsoft Project on their website
5. 

   5

   Toggl Plan

   Best for task management

   • Free plan available
   • From $9/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Toggl Plan helps marketing team leaders understand how busy teams are, task progression, and if there’s room for new projects. It helps ensure everyone has the proper amount of work and deadlines are spread out to prevent overwhelming everyone.

   Why I picked Toggl Plan: Tasks are the lifeblood of a marketing project, so I added Toggle Plan to provide a solution that will help you manage your project’s jobs. Toggle Plan is especially useful if you’re managing multiple marketing projects. With this platform, you can quickly create color-coded team member availability, deadline, and project timelines.

   Toggl Plan Standout Features and Integrations

   Features within the Toggl Plan platform that will help you enhance your marketing projects include the ability to add, schedule, and assign tasks and milestones in the simple drag-and-drop interface. Toggl Plan allows everyone to see when things are due for completion through the milestones you set and get notifications and email updates when things change. The project timeline view allows you to see team availability and capacity and adjust workloads when necessary.

   Integrations are available from Toggl Plan that will help you manage projects effectively, including GitHub, Google Calendar, Rambox, Slack, TimeJam, Toggl Hire, Toggl Track, and Trello. Toggl Plan also provides an API you can use to create custom integrations with your current systems.

   Pros and Cons

   Pros:

   • Large pre-made template collection.
   • Effective collaboration capabilities.
   • Easily tracks daily task updates.

   Cons:

   • No exporting capabilities.
   • Adding people is cumbersome.
   Learn more about Toggl Plan:

   • Check out Toggl Plan on their website
6. 

   6

   Airtable

   Best content marketing calendar software

   • Free plan available; 14-day free trial
   • From $20/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Airtable is a cloud-based collaboration software that helps businesses track content marketing workflows from creation to publication.

   Why I picked Airtable: For those focusing on content marketing strategies, I wanted to add Airtable to this list because it’s a low-code platform you can use to manage your team’s content calendar. It’s not a completely out-of-the-box solution that’s ready for marketing teams, but it’s easily customizable to fit your teams and processes. To help tailor Airtable to your requirements, the platform offers various calendar templates that make it a robust option.

   Airtable Standout Features and Integrations

   Features that make Airtable a strong choice for marketing teams are its accessibility. Airtable has a lot of depth when it comes to its capabilities because it’s a relational database that allows you to track many data points. But, those with some spreadsheet skills or team members with this expertise will be able to quickly implement the software’s features.

   Integrations available that are beneficial to marketing teams include Asana, Basecamp, Dropbox, Google Drive, Jotform, Salesforce, Slack, Trello, Typeform, Zendesk, and other software options. Airtable also provides an API that will allow you to create custom integrations with your current systems.

   Pros and Cons

   Pros:

   • Good edit and sort options.
   • Creating subtasks is simple.
   • Excellent drag-and-drop tool.

   Cons:

   • Free plan is limited.
   • Customer support needs work.
   Learn more about Airtable:

   • Check out Airtable on their website
   • Read my in-depth review of Airtable
7. 

   7

   Trello

   Best for social media marketing calendars

   • 14-day free trial
   • From $5/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Trello helps marketing teams organize and process social media calendars visually in a Kanban board.

   Why I picked Trello: I added Trello to this article because it’s one of the most popular calendar tools that help organizations manage their social media marketing. The easy-to-customize Trello boards enable you to plan social media campaigns and map out a content post publishing schedule. You can add assignment cards to your boards for each social network and create a to-do list for each team member, which allows you to easily track your publishing schedule and individual tasks to ensure positive progress.

   Trello Standout Features and Integrations

   Features of Trello that make Trello stand out from other options are its ability to automate workflows with the Butler tool. You can use Butler to create rules, buttons, and commands to automate most actions in the platform. Butler will also recognize repetitive actions you and your team perform and suggests automations based on those actions that you can enable in one click.

   Integrations are available in the Trello platform and will help you discover new ways to effectively get work finished. These integrations include Chanty, Google Calendar, Google Drive, Hootsuite, Intercom, Mailchimp, Microsoft Teams, Salesforce, Timecamp, Zendesk, and other software options. Trello also allows you to create custom integrations with a paid Zapier account.

   Pros and Cons

   Pros:

   • Simple to implement.
   • Integrates well with other systems.
   • Clean interface design.

   Cons:

   • Can be tedious.
   • Steep learning curve.
   Learn more about Trello:

   • Check out Trello on their website
   • Explore best alternatives to Trello
8. 

   8

   CoSchedule

   Best for centralizing all marketing activities

   • Free plan + free demo available
   • From $19/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   CoSchedule helps businesses centralize marketing efforts and tasks in a single platform. It provides a simple overview of marketing strategies and helps prioritize urgent actions.

   Why I picked CoSchedule: If you need calendar software that organizes multiple marketing types, such as a blog or social media content, CoSchedule is an option I recommend considering. CoSchedule is a secret weapon to help you see, schedule, and share marketing from a single calendar. You can see what everyone’s working on across multiple mediums in one view and quickly make changes to the calendar with the drag-and-drop functionality.

   CoSchedule Standout Features and Integrations

   Features that are available within CoSchedule include free marketing calendar templates in Excel and PDF formats. These templates help you see everything that’s happening in your marketing campaigns, so you can get complete visibility and keep your projects on track.

   Integrations available within the CoSchedule platform include over 30 options, including ActiveCampaign, Asana, Basecamp, Constant Contact, Google Analytics, HoneyBook, HubSpot CMS Hub, Mailchimp, Trello, Wrike, and other software options. CoSchedule also allows you to create custom integrations through a paid Zapier account.

   Pros and Cons

   Pros:

   • Provides clarity into workloads.
   • Complete company transparency.
   • Helpful color-coordination capabilities.

   Cons:

   • Steep learning curve.
   • Slow to implement.
   Learn more about CoSchedule:

   • Check out CoSchedule on their website
   • Read my in-depth review of CoSchedule
9. 

   9

   Asana

   Best integrated marketing calendar

   • Free plan available
   • From $10.99/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Asana is a project management tool that acts as an integrated calendar that marketing teams can use to manage multiple types of tasks.

   Why I picked Asana: I thought Asana would be a great addition to this list because it’s an integrated marketing calendar, meaning it connects different tools, information channels, and projects in one interface. It doesn’t specify any specific type of marketing calendar, such as a blog, email, or digital marketing calendar. However, Asana allows you to create workflows and processes to help everyone on your team effectively collaborate and distribute better marketing content. The platform provides a timeline view that’s beneficial for seeing complex campaigns with overlapping tasks and multiple dependencies.

   Asana Standout Features and Integrations

   Features that are most beneficial for marketing teams include its workload monitoring capabilities that will help ensure your employees aren’t overwhelmed or underworked. You can use this feature to monitor your team’s workloads in real-time to get a better understanding of everyone’s capacity. There’s a drag-and-drop tool you can use to reassign and reschedule tasks to rebalance work effectively and ensure everyone gets the right work completed at the right time.

   Integrations are available from Asana to help bring all your systems and data together in the platform. These native integrations include Bold BI, Canva, Dropbox, Figma, HubSpot Workflows, InVision, Microsoft Teams, Pipedrive, Salesforce, Zendesk, and other software options. Asana also allows for custom integrations through paid platforms such as Zapier and a developer API.

   Pros and Cons

   Pros:

   • Ranks important tasks first.
   • A lot of flexibility.
   • Easy-to-use platform.

   Cons:

   • Limited task status indicators.
   • Only one person per task.
   Learn more about Asana:

   • Check out Asana on their website
   • Read my in-depth review of Asana
   • Explore best alternatives to Asana
10. 

    10

    Basecamp

    Best for role assignment

    • 30-day free trial + free demo available
    • From $25/month (billed annually)

    Visit Website

    Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Basecamp allows marketing team leaders to assign roles and responsibilities for every project in the marketing calendar.

    Why I picked Basecamp: I believe this is an excellent option to add to this marketing calendar software list because, as a marketing leader, you’ll be responsible for ensuring everyone understands their responsibilities and who they can go to for help. Basecamp works well as an editorial calendar that will contain the dates and times of when to publish an article, and you can assign who is responsible for these tasks and recognize everyone’s capacity. After everyone understands what they need to do, Basecamp helps eliminate unnecessary back-and-forth emailing to remind everyone of schedules and due dates. With a quick look, everything is accessible for everyone to see and adjust when necessary.

    Basecamp Standout Features and Integrations

    Features available in Basecamp that make marketing projects more efficient are the ability to store files, documents, and images in an unlimited space. You can add files and allow teams to have a discussion on the file or image. Basecamp uses a simple drag-and-drop upload tool, and every file you add provides a complete version history.

    Integrations in Basecamp include native integrations, such as Bridge24, Everhour, Harvest, Klipfolio, Project Buddy, Proposify, ScrumDo, TaskClone, Unito.io, Zoho Flow, and other software options. Basecamp also allows you to create custom integrations with its API, or you can use a paid Zapier account.

    Pros and Cons

    Pros:

    • Centralizes all communications.
    • Updates tasks in real-time.
    • Efficiently manages projects.

    Cons:

    • No options for subtasks.
    • Mobile app isn’t stable.
    Learn more about Basecamp:

    • Check out Basecamp on their website
    • Read my in-depth review of Basecamp
    • Explore best alternatives to Basecamp