15 Must-Listen Advertising Podcasts in 2024
I'm a big fan of advertising and its value to a business. And my library is chock-full with books such as Ogilvy on Advertising by David Ogilvy, A Technique for Producing Ideas by James Webb Young, and Rory Sutherland's Alchemy. But nothing quiet beats the value I get from listening to the right advertising podcast episode.
Here are my 15 go-to advertising podcasts, including my best episodes, and what you can expect to learn from the hosts.
15 Best Advertising Podcasts in 2024
Enjoy!
- Social Media Marketing Podcast with Michael Stelzner
- Social Media Marketing Talk Show with Jerry Potter
- Online Marketing Made Easy with Amy Porterfield
- Marketing Over Coffee with John Wall and Christopher Penn
- The Gartner Marketing & Communications Podcast by Gartner
- The CMO Show with Mark Jones
- Everyone Hates Marketers with Louis Grenier
- The Uncensored CMO with Jon Evans
- The CMO Podcast with Jim Stengel
- AdExchanger Talks with Zach Rodgers
- IPA Podcast with Paul Bainsfair
- The Glint Standard by Glint Advertising
- Behind the Billboard with Dan Dawson and Hugh Todd
- Podcast Advertising Playbook with Heather Osgood
- Of Record with Matt Farrar and Joe Clements
Best Advertising Podcasts Overview
1. Social Media Marketing Podcast with Michael Stelzner
Summary:
Social Media Marketing Podcast is a key resource for the latest in social media advertising strategies and trends. Hosted by Michael Stelzner, this podcast features interviews with leading industry experts who offer nuanced and valuable takes and tips on social media growth.
What You'll Learn:
You'll discover advanced techniques in social media marketing and advertising plus practical steps to apply them to your business or job.
Why You Should Listen:
Keep your social media knowledge current and competitive with expert advice and cutting-edge trends.
Best Episode:
“YouTube Pre-Roll Ads: How to Acquire Customers With Video” - In this episode, listeners learn effective strategies for leveraging YouTube's pre-roll ads to attract and convert customers through impactful video content.
Links To Listen:
About The Host:
Michael Stelzner, founder of Social Media Examiner, is a pioneer in the field of social media marketing. His expertise and passion for the industry have made him a go-to authority, organizing major conferences and authoring essential industry content.
Listener Review:
“I listen regularly and this is by far one of the best podcasts. I work for a large organization and still find the information extremely valuable. My favorite episode is the Predictive Analytics with Christopher Penn, so extremely insightful!” - MiaGupta
2. Social Media Marketing Talk Show with Jerry Potter
Summary:
Social Media Marketing Talk Show provides a weekly update on the most significant news in the world of social media advertising. Host Jerry Potter brings together industry experts to discuss the latest trends, features, and strategies.
What You'll Learn:
Get insights into the newest social media updates and learn how they impact marketers and businesses.
Why You Should Listen:
Stay informed about the rapidly changing landscape of social media and leverage this knowledge for your marketing strategies.
Best Episode:
“Facebook Updates: Lead Gen Tools, Amazon, AI, and More” - This episode explores the latest advancements in Facebook's platform, including new lead generation tools, its competitive stance against Amazon, and the integration of artificial intelligence.
Links To Listen:
About The Host:
Jerry Potter is a seasoned expert in social media marketing, known for his engaging and informative style. As the host of the Social Media Marketing Talk Show, he ensures podcast listeners are always at the forefront of social media marketing practices and news.
Listener Review:
“Thank you so much for providing this not only interesting show but also fun!” - Lucas_Lee_Tyson
3. Online Marketing Made Easy with Amy Porterfield
Summary:
Online Marketing Made Easy breaks down complex online advertising strategies into easy-to-execute steps for entrepreneurs and marketers. Hosted by Amy Porterfield, this podcast offers actionable advice and inspiring success stories.
What You'll Learn:
Discover effective online advertising techniques and tools to grow your business and audience.
Why You Should Listen:
Amy's expertise and clear, concise guidance can help transform your online marketing efforts, regardless of your experience level.
Best Episode:
“#587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why” - In this episode, listeners receive guidance on simplifying and focusing on key marketing metrics that truly matter for business impact and decision-making.
Links To Listen:
About The Host:
Amy Porterfield, a New York Times Best Selling Author, is a marketing strategist and online business coach. Her expertise in creating profitable online courses and digital marketing strategies has made her a sought-after guide in the field.
Listener Review:
“Amy Porterfield is an outstanding podcast host who consistently delivers high-quality content. Her professionalism and dedication to her craft shine through in every episode, and it's clear that she's always striving to improve. I thoroughly enjoy listening to her show. She has obviously done the #Darkwork (EP:543)” - HaroldMeadows
4. Marketing Over Coffee with John Wall and Christopher Penn
Summary:
Marketing Over Coffee is recorded in a local coffee shop, and explores new and classic marketing strategies and tactics. Hosts John Wall and Christopher Penn discuss traditional and digital marketing, combining professional insights with a casual, conversational tone.
What You'll Learn:
Understand various marketing topics and how they impact your advertising strategies, from SEO to social media, through engaging and insightful discussions.
Why You Should Listen:
The show's unique blend of expert analysis and casual conversation makes complex marketing concepts accessible and enjoyable.
Best Episode:
“Live with Lisa Laporte, CEO of TWiT.tv” - This podcast episode features an engaging conversation with the CEO of the prominent podcast network, discussing the intricacies of running a successful digital media enterprise.
Links To Listen:
About The Hosts:
John Wall and Christopher Penn bring a wealth of marketing expertise to each episode. John's background in marketing and technology pairs well with Christopher's experience in analytics and digital marketing, making them a knowledgeable and dynamic duo.
Listener Review:
“I have learned and implemented so many ideas from this podcast that have made me actual revenue. I have no marketing background and John and Chris have been instrumental in my business being successful over many years. Thank you guys! I appreciate the time you have put into the podcast.” - Mike McAllen
5. The Gartner Marketing & Communications Podcast by Gartner
Summary:
The Gartner Marketing & Communications Podcast offers in-depth insights and analysis on the latest trends and challenges in the advertising and marketing communications industry. Produced by Gartner, this podcast provides valuable information directly from leading industry experts and analysts.
What You'll Learn:
Understand the evolving landscape of marketing communications and advertising, with a focus on data-driven strategies and innovative practices.
Why You Should Listen:
Gain a competitive edge from the razor-sharp insights and predictions that are shared on the show.
Best Episode:
“Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt” - This episode discusses the growing influence of retail media on the advertising industry and its implications for marketers and brands.
Links To Listen:
About The Host:
The podcast features a rotating lineup of Gartner's experienced analysts and experts, each bringing their unique perspectives and specialized knowledge to the discussions. Their expertise in various facets of marketing communications provides listeners with a comprehensive understanding of the field.
6. The CMO Show with Mark Jones
Summary:
The CMO Show is a thought-provoking podcast that explores the ever-changing world of marketing from the perspective of chief marketing officers and industry leaders. Hosted by Mark Jones, it covers a wide range of topics, including innovative advertising strategies and campaigns.
What You'll Learn:
Discover the latest trends and strategies in marketing, with a particular emphasis on storytelling, brand marketing strategy, and how they can be used to improve your ad programs.
Why You Should Listen:
Mark Jones brings unique insights and engaging discussions with industry leaders, offering valuable lessons for marketing professionals at all levels.
Best Episode:
“Paul Berney talks mobiles, millennials, and marketing” - In this episode, Paul Berney discusses effective strategies for leveraging mobile marketing to engage with millennials as a key target audience.
Links To Listen:
About The Host:
Mark Jones is a renowned figure in the world of marketing, known for his expertise in B2B content marketing and brand storytelling. His experience as a journalist and chief storyteller equips him with unique insights that he shares with his audience.
Listener Review:
“Loving the stories of marketing campaigns that some really experienced guests are able to tell and the little nuggets of practical advice the host expertly draws out. Great to see gender balance in the guests!” - PCowan
7. Everyone Hates Marketers with Louis Grenier
Summary:
Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, aggressive marketing. Host Louis Grenier interviews marketers who are cutting through the noise with ethical advertising strategies that work.
What You'll Learn:
Learn about honest marketing strategies and tactics that avoid industry clichés and deliver results.
Why You Should Listen:
For sharp insights and clear, jargon-free advice that have earned the podcast millions of downloads from listeners tired of the same old marketing talk.
Best Episode:
“Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising” - This podcast episode explores effective strategies for increasing revenue and market presence even when starting with minimal credibility and no advertising budget.
Links To Listen:
About The Host
Louis Grenier is a passionate marketer known for challenging the status quo. His marketing approach is refreshing, focusing on tactics that prioritize the customer and ethical practices over quick wins.
Listener Review:
“By far the most honest, informative, and still entertaining marketing podcast out there today. Fantastic guests, great conversations, and brilliant insight. Absolutely recommended!” - Chrisorensen
8. The Uncensored CMO with Jon Evans
Summary:
The Uncensored CMO is a podcast that tackles the complexities and realities of advertising and marketing in today's world. Host Jon Evans engages in candid conversations with marketing leaders, sharing unfiltered insights and experiences.
What You'll Learn:
Gain a deeper understanding of marketing challenges and learn innovative strategies from top marketing professionals.
Why You Should Listen:
Jon's direct and honest approach provides a refreshing perspective on marketing, different from the typical industry narrative.
Best Episode:
“The business of creativity - Sir John Hegarty” - This episode features an insightful discussion with Sir John Hegarty, providing know-how and perspectives on blending creativity with business acumen in the advertising world.
Links To Listen:
About The Host:
Jon Evans is a seasoned marketing expert with a wealth of experience in the industry. His approach to discussing marketing truths and myths makes him a compelling voice in the field.
Listener Review:
“Have been following since the beginning and the quality of the interviews and advice continues to improve.” - Brando M83
9. The CMO Podcast with Jim Stengel
Summary:
The CMO Podcast offers a deep dive into the world of chief marketing officers and how they view advertising campaigns and budgets. Hosted by Jim Stengel, former Global Marketing Officer of Procter & Gamble, this podcast features interviews with some of the most successful CMOs, who share their experiences and insights.
What You'll Learn:
Understand the challenges and opportunities in the modern marketing landscape from the perspectives of top CMOs.
Why You Should Listen:
Jim's expertise and the caliber of his guests provide unparalleled insights into leadership and marketing strategies.
Best Episode:
“Maggie Schmerin (United Airlines) | Widen your brand ambition to reach the top of All-Brands-Peak” - In this episode, Maggie Schmerin discusses how expanding brand ambitions and strategies can significantly elevate a brand's market position and recognition.
Links To Listen:
About The Host:
Jim Stengel is renowned for his leadership in the marketing field, having led Procter & Gamble's marketing efforts for over 25 years. His experience and insights make him respected in discussing brand purpose and marketing leadership.
Listener Review:
“Fantastic podcast. Extremely insightful information with incredible guests sharing real-life experiences of business and success.” - codyweavs
10. AdExchanger Talks with Zach Rodgers
Summary:
AdExchanger Talks is a podcast dedicated to examining the issues and trends in advertising and marketing technology. Hosted by Zach Rodgers, the podcast features insightful discussions with key figures in the ad tech industry, exploring the intersection of advertising and marketing technology.
What You'll Learn:
Gain an understanding of the latest developments in ad tech, programmatic advertising, and the data-driven landscape of modern marketing.
Why You Should Listen:
Zach Rodgers brings a unique depth to interviews, offering listeners access to expert opinions and insider perspectives on the rapidly evolving ad tech world.
Best Episode:
“Keeping An Eye On Spotify’s Video Ad Strategy” - This episode offers insights into Spotify's approach to integrating video advertising, examining its potential impact on the digital ad space and user experience.
Links To Listen:
About The Host:
Zach Rodgers is the Executive Editor at AdExchanger, known for his deep understanding of the advertising technology space. His experience and insights guide each conversation, making the complex world of digital advertising more accessible.
Listener Review:
“Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!” - Facqt Media
11. IPA Podcast with Paul Bainsfair
Summary:
IPA Podcast offers a comprehensive look into the world of advertising, marketing, and media. Hosted by Paul Bainsfair, it features interviews with leading minds in the industry, discussing a range of relevant and pressing topics.
What You'll Learn:
Understand the latest trends, challenges, and innovations in the advertising industry from key experts and thought leaders.
Why You Should Listen:
Paul Bainsfair's extensive experience and network provide listeners with valuable insights into the inner workings of the advertising world.
Best Episode:
“AdTalk with Paul Bainsfair: Bob Hoffman” - In this episode, Paul Bainsfair engages with advertising expert Bob Hoffman in a candid conversation about the current state and future trends of the advertising industry.
Links To Listen:
About The Host:
Paul Bainsfair is the Director General of the IPA, bringing a wealth of experience from his long career in advertising. His insights and the high-caliber guests he hosts make this podcast a must-listen for industry professionals.
12. The Glint Standard by Glint Advertising
Summary:
The Glint Standard focuses on the ins and outs of the advertising world, offering insights and discussions on various aspects of marketing, branding, and creativity. This podcast, produced by Glint Advertising, provides a unique blend of professional expertise and engaging dialogue.
What You'll Learn:
Discover new trends in advertising, gain insights into brand strategy, and explore creative solutions to marketing challenges.
Why You Should Listen:
For a fresh perspective on advertising from industry professionals who share real-world experiences and practical advice.
Best Episode:
“Emotional Appeals in Advertising” - This episode explores how harnessing the power of emotions in advertising campaigns can significantly enhance brand awareness and consumer connection.
Links To Listen:
About The Host:
The podcast features a variety of hosts from Glint Advertising, each bringing their unique perspectives and expertise in advertising and marketing. Their diverse backgrounds contribute to an informative and engaging listening experience.
Listener Review:
“As someone who has scaled three agencies this offers great insights on how an agency works and tips on how to deal with clients, employees, and infrastructure.” - Joshua0884
13. Behind the Billboard with Dan Dawson and Hugh Todd
Summary:
Behind the Billboard dives into the stories and creative processes behind some of the most iconic billboards in advertising. Hosts Dan Dawson and Hugh Todd bring their expertise and humor to explore the tactical nous and artistry of billboard advertising.
What You'll Learn:
Understand the creative journey of billboard advertising campaigns and the impact they have in the world of marketing.
Why You Should Listen:
For unique insights into the art of outdoor advertising from two seasoned industry veterans with a wealth of knowledge and experience.
Best Episode:
“Episode 54 - Emma Brooke” - In this episode, listeners are treated to an insightful conversation with Emma Brooke, who shares her experiences and perspectives on the evolving landscape of marketing and advertising.
Links To Listen:
About The Hosts:
Dan Dawson and Hugh Todd are industry experts in advertising and marketing. Their extensive experience in creating and executing billboard campaigns adds depth and authenticity to the podcast, making it a must-listen for advertising enthusiasts.
Listener Review:
“Highly recommendable. Amazing!” - mike1986!!
14. Podcast Advertising Playbook with Heather Osgood
Summary:
Podcast Advertising Playbook offers an in-depth look into the growing world of podcast advertising. Host Heather Osgood, an expert in the field, shares her knowledge and insights on how to create successful ad campaigns in the podcast space.
What You'll Learn:
Discover the nuances of podcast advertising, including strategy development, audience engagement, and measuring campaign success.
Why You Should Listen:
Heather's expertise provides a comprehensive guide for anyone looking to navigate and excel in podcast advertising.
Best Episode:
“The Increase of Dynamic Creative Optimization” - This episode discusses the rising importance and impact of using dynamic creative optimization in digital advertising to enhance campaign performance and engagement.
Links To Listen:
About The Host:
Heather Osgood is a seasoned entrepreneur and a pioneer in podcast advertising. With her extensive experience in the industry, she provides valuable insights and practical advice for anyone interested in podcast ad campaigns.
Listener Review:
“If you want to learn how podcast advertising works this is a weekly Masterclass. Heather brings knowledge, experience, and a desire to serve her audience, podcasters, and advertisers equally well!” - DWPaul60
15. Of Record with Matt Farrar and Joe Clements
Summary:
Of Record provides sharp and insightful commentary on the latest trends and strategies in digital marketing and advertising. Matt Farrar and Joe Clements are known for their straightforward outlook and it's evident from he minute you tune into the show.
What You'll Learn:
Stay informed about the evolving digital marketing landscape, including social media trends, advertising strategies, and political marketing insights.
Why You Should Listen:
Matt and Joe’s deep industry knowledge and engaging discussion style make complex topics both understandable and interesting.
Best Episode:
“Weekly Digital Marketing Update 4/2 | Shrinking Internet Bandwidth, CPMs on the Cheap, and Producer Kyle's Farewell” - This episode discusses the latest trends in digital marketing, including the effects of shrinking internet bandwidth on campaigns, the cost-effectiveness of CPMs, and the implications for campaign budget optimization.
Links To Listen:
About The Hosts:
Matt Farrar and Joe Clements are the co-founders of Strategic Digital Services, a firm specializing in digital marketing and strategy. Their combined experience in political and digital marketing equips them with unique insights, which they share in their podcast.
Listener Review:
“Really interesting conversations and advice. I’ve been looking for a podcast that covers the latest in digital media marketing and ways to implement it and this has been a perfect fit so far!” - becca_mc
More Playlist Picks
Here are some other lists of top advertising podcasts:
- Informative MarTech podcasts covering the latest in marketing technology and innovations
- Practical PPC podcasts focusing on pay-per-click advertising strategies and best practices
- Insightful consumer psychology podcasts exploring the psychological aspects of consumer behavior
- Engaging branding podcasts discussing strategies for building and maintaining strong brands
- Compelling storytelling podcasts offering techniques for effective business storytelling
