14 Best PPC Podcasts to Improve Your PPC Skillset
If your personal development budget is looking skint, exploring pay-per-click podcasts is one way to improve your skills. You only need to invest in listening time.
After countless hours of listening on my part, here are my recommendations for the best PPC podcasts that are worth every second. I've also included my best episodes.
The 14 Best PPC Podcasts in 2024
Here you go:
- The PPC Den by Michael Erickson Facchin
- PPC Town Hall by Frederick Vallaeys
- The Rothman PPC Podcast by Jason Rothman
- The Google Ads Podcast by Kasim Aslam
- The Paid Search Podcast by Chris Schaeffer
- Digital Marketing Podcast by Mansi Rana
- Perpetual Traffic by Ralph Burns and Kasim Aslam
- PPC Ponderings Podcast by Kirk Williams
- Edge of the Web by Erin Sparks
- Search Engine Journal Show by Loren Baker
- Marketing O Clock by Greg Finn, Christine Zirnheld, Nicole Waddington, and Jess Budde
- MaxWeb Podcast by Anna Gita
- The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers
- The Gartner Marketing & Communications Podcast by Gartner
Best PPC Podcasts Overview
1. The PPC Den by Michael Erickson Facchin
Summary:
The PPC Den podcast focuses on Amazon PPC advertising. Hosted by Michael Erickson Facchin, this podcast explores the nuances of Pay-Per-Click advertising on Amazon, offering you in-depth insights, tips, and strategies.
What You'll Learn:
Listeners will gain knowledge about the latest trends in Amazon PPC, understand how to optimize their ad campaigns and learn strategies for increasing their ROI. The podcast also covers topics like keyword research, bid management, and understanding Amazon's ever-changing algorithms.
Why You Should Listen:
The PPC Den is perfect for anyone involved in eCommerce or Amazon sales, from beginners to seasoned marketers. Michael's expertise and the practical tips provided in each episode make this podcast an invaluable resource for improving your PPC campaigns and staying ahead in a competitive market.
Best Episode:
“How Can I Reach My Full Potential In The Amazon PPC Space?” - The episode focuses on practical steps to optimize PPC campaigns, including advanced keyword strategies, bid optimization techniques, and leveraging data analytics for improved decision-making.
Links To Listen:
About The Host:
Michael Erickson Facchin is the CEO and Founder of Ad Badger, a company specializing in Amazon PPC software and services. With years of experience in digital marketing and a deep understanding of eCommerce, Michael brings a wealth of knowledge to his listeners. He is known for his ability to simplify complex PPC concepts, making them accessible to a wider audience.
Listener Review:
“I appreciate that the guys share smart strategies that are aligned with long-term growth.” - Svitlana Graves
2. PPC Town Hall by Frederick Vallaeys
Summary:
PPC Town Hall is a podcast hosted by Frederick Vallaeys and he brings together PPC professionals and industry thought leaders to discuss the latest trends, strategies, and challenges in the world of pay-per-click advertising.
What You'll Learn:
The podcast covers a wide range of topics including automation in PPC, effective campaign management, and adapting to the latest changes in ad platforms. It also provides practical advice on improving ad performance, budget optimization, and leveraging AI in PPC campaigns.
Why You Should Listen:
PPC Town Hall is ideal for digital marketers, PPC specialists, and business owners seeking to deepen their understanding of PPC. Frederick Vallaeys, with his extensive experience, ensures that each episode is filled with actionable insights and expert knowledge, making it a valuable resource for improving your PPC strategies.
Best Episode:
“How ChatGPT can make you a PPC automation wizard” - This episode dives into how ChatGPT can be utilized for creating more effective ad copy, optimizing keyword strategies, and automating routine tasks, thereby increasing efficiency and campaign performance.
Links To Listen:
About The Host:
Frederick Vallaeys is a well-respected figure in the PPC industry. He is the co-founding CEO of Optmyzr, a PPC management platform. With his background as a former Google AdWords Evangelist, Fred brings a deep understanding of PPC and digital advertising to his audience. His expertise lies in simplifying complex PPC strategies and making them accessible to a broader audience.
3. The Rothman PPC Podcast by Jason Rothman
Summary:
The Rothman PPC Podcast, hosted by Jason Rothman, focuses on the intersection of Google Ads and business growth. This podcast offers in-depth discussions and actionable advice on how to leverage Google Ads for business success.
What You'll Learn:
Listeners will gain insights into various aspects of Google Ads, including campaign setup, optimization strategies, and tracking performance. The podcast also covers advanced topics like audience targeting, ad copywriting, and making the most of your ad spend.
Why You Should Listen:
For business owners, marketers, and PPC professionals, The Rothman PPC Podcast is an invaluable resource. Jason Rothman's expertise in Google Ads provides listeners with practical tips and strategies that can be directly applied to improve their campaigns and boost business growth.
Best Episode:
“Check Your Conversion Status” - This episode emphasizes the importance of monitoring and analyzing conversion data in Google Ads campaigns.
Links To Listen:
About The Host:
Jason Rothman is a seasoned PPC and digital marketing expert, with a particular focus on Google Ads. He brings a wealth of experience in helping businesses grow through effective online advertising. His approach is hands-on, and he is known for his ability to simplify complex PPC concepts, making them accessible to all levels of learners.
4. The Google Ads Podcast by Kasim Aslam
Summary:
The Google Ads Podcast is run by Kasim Aslam, the founder and CEO of Solutions 8. This podcast is all about Google Ads, providing listeners with actionable insights and strategies for mastering Google's advertising platform.
What You'll Learn:
The podcast covers a broad spectrum of topics, from the basics of setting up and managing Google Ads campaigns to advanced tactics like conversion tracking, audience segmentation, and bid optimization. Listeners will also gain insights into the latest updates and features of Google Ads, ensuring they stay ahead in the ever-evolving world of digital advertising.
Why You Should Listen:
Whether you're a business owner looking to improve your online advertising, a marketer wanting to enhance your Google Ads skills, or just someone interested in the world of PPC, The Google Ads Podcast by Solutions 8 is an invaluable resource. Kasim's expertise and the practical advice offered in the podcast make it a must-listen for anyone looking to succeed with Google Ads.
Best Episode:
“Does Google Ads Care About Accounts With Small Budgets?” - This episode tackles a common concern — if Google Ads is effective for accounts with limited budgets.
Links To Listen:
About The Host:
Kasim Aslam is the founder and CEO of Solutions 8, one of the world's top Google Ads agencies. His experience and expertise in digital marketing, particularly in Google Ads, have made him a prominent thought leader in the field. Kasim is known for his ability to demystify complex digital advertising concepts and provide listeners with clear, actionable advice.
5. The Paid Search Podcast by Chris Schaeffer
Summary:
The Paid Search Podcast by Chris Schaeffer is a detailed and informative podcast focusing on Google Ads and online marketing. Hosted by Chris Schaeffer himself, an expert in the field, the podcast digs into the various aspects of paid search advertising, offering valuable insights for anyone looking to improve their online marketing efforts.
What You'll Learn:
Listeners will be treated to a no-fluff exploration of Google Ads, including campaign setup, keyword selection, ad creation, and optimization strategies. The podcast also addresses common challenges in paid search advertising, providing solutions and best practices to enhance your PPC campaign performance.
Why You Should Listen:
For digital marketers, PPC specialists, and business owners, The Paid Search Podcast is an essential tool for staying informed and ahead in the competitive world of online advertising. Chris Schaeffer’s practical advice and deep understanding of Google Ads make this podcast a reliable source for improving advertising skills and campaign outcomes.
Best Episode:
“Risk Management - The Principles of Google Ads” - This episode explores the basic principles of a winning Google Ad and how they affect your approach to risk management.
Links To Listen:
About The Host:
Chris Schaeffer is a certified Google Ads professional with an extensive background in PPC and digital marketing. He owns and operates Schaeffer Advertising, where he focuses on helping businesses of all sizes enhance their online advertising strategies. His approach is practical and results-driven, making complex concepts in digital advertising accessible to all levels of marketers.
Listener Review:
“I’ve been listening to this podcast for about a month now and I enjoy how much detail Chris gets into in each episode. I also really appreciate the variety of topics- and while the subject matter changes often, it’s easy for the listener to understand the context as Chris does a wonderful job explaining it for those who may not know whatever the subject matter is referring to. I only wish she would produce more than one week because I’ve already caught up!” - Bopper 73
6. Digital Marketing Podcast by Mansi Rana
Summary:
Digital Marketing Podcast is hosted by Mansi Rana, and covers PPC and a healthy range of digital marketing topics such as SEO, SMO, and brand reputation management.
What You'll Learn:
Listeners will gain a comprehensive understanding of various digital marketing disciplines. The podcast covers SEO techniques, social media optimization, effective PPC campaign management, and strategies for maintaining and enhancing brand reputation online. Each episode is packed with expert advice and tips to help you navigate the digital marketing world more effectively.
Why You Should Listen:
The Digital Marketing Podcast by Mansi Rana is a great resource for staying updated with the latest trends and best practices in digital marketing, PPC included. Mansi's experience and insights make this podcast a go-to for anyone looking to enhance their digital marketing skills and strategies, whether they're beginners or seasoned professionals.
Best Episode:
“Tips for a Successful B2C Marketing Strategy” - The episode also emphasizes the importance of personalization and using data analytics for more targeted PPC marketing campaigns.
Links To Listen:
About The Host:
Mansi Rana is a seasoned digital marketing expert with extensive experience in the field. She is currently the Managing Director of EZ Rankings - Digital Marketing Company. Mansi is known for her deep knowledge of digital marketing strategies and her ability to deliver practical, results-driven advice to her listeners.
7. Perpetual Traffic by Ralph Burns and Kasim Aslam
Summary:
Perpetual Traffic, hosted by Ralph Burns and Kasim Aslam, is a dynamic podcast focusing on digital marketing strategies that generate continuous traffic and leads. The podcast dives into topics such as paid advertising on platforms like Facebook and Google, organic strategies, SEO, and content marketing.
What You'll Learn:
Listeners will explore a range of subjects, from crafting successful digital ad campaigns to optimizing SEO and creating engaging content. The podcast also covers the latest trends and changes in the digital marketing landscape, offering insights into how businesses can adapt and thrive online.
Why You Should Listen:
For digital marketers, entrepreneurs, and business owners, Perpetual Traffic is a valuable resource for staying updated and informed on the best practices in digital marketing. Ralph Burns and Kasim Aslam bring a wealth of experience and knowledge, making complex topics accessible and providing actionable strategies for growing an online presence.
Best Episode:
“The Future of Digital Advertising in an AI World” - The hosts discuss the implications of these advancements for marketers and advertisers, and how businesses can leverage AI to stay ahead in a competitive digital landscape.
Links To Listen:
About The Hosts:
Ralph Burns is the CEO of Tier 11, a digital marketing agency that specializes in Facebook advertising. His expertise is in helping businesses scale their advertising efforts and drive significant revenue. Kasim Aslam is the founder and CEO of Solutions 8, recognized as one of the top Google Ads agencies in the world. He brings extensive experience in digital advertising and a deep understanding of Google Ads.
Listener Review:
“This podcast has been a pivotal part of my PPC journey in staying up to date in an ever-changing platform. Thanks, guys!” - Joey Bidner
8. PPC Ponderings Podcast by Kirk Williams
Summary:
PPC Ponderings Podcast by Kirk Williams dives deep into the nuances of Pay-Per-Click advertising. Hosted by Kirk himself, this podcast is a great plac to learn about the different approaches to your PPC strategy, industry trends, and the evolving landscape of digital advertising.
What You'll Learn:
Listeners will gain knowledge about advanced PPC techniques, effective campaign optimization, and understanding analytics for better decision-making. The podcast also covers the latest updates in PPC platforms and how these changes impact advertisers. Each episode aims to equip listeners with practical skills for managing successful PPC campaigns.
Why You Should Listen:
PPC Ponderings Podcast is an invaluable resource for anyone involved in digital marketing and PPC advertising. Kirk Williams' expertise and deep understanding of the field make this podcast a treasure trove of information, whether you're a seasoned professional or new to PPC.
Best Episode:
“Building a PPC Community - with Miles McNair, PPC Mastery” - The hosts dive into how such communities can enhance learning, foster collaboration, and contribute to individual and collective growth in the PPC field.
Links To Listen:
About The Host:
Kirk Williams is a recognized PPC expert and the owner of ZATO, a PPC marketing agency. He is known for his in-depth knowledge of PPC and has been named one of the top 25 most influential PPC experts multiple times. Kirk's passion for teaching and sharing insights shines through in his podcast, making complex PPC topics accessible and understandable.
Listener Review:
“I highly recommend this podcast to anyone in the PPC. Enjoyed the content and flow of the show.” - nq614
9. Edge of the Web by Erin Sparks
Summary:
Edge of the Web is hosted by Erin Sparks. This podcast stands out as a premier resource for the latest trends, strategies, and insights in SEO and digital marketing. Each episode features interviews with industry experts, providing listeners with a deep dive into various aspects of online marketing, from search engine optimization to content marketing and beyond.
What You'll Learn:
Listeners will explore a wide array of topics including cutting-edge SEO techniques, content marketing strategies, social media trends, and digital marketing analytics. The podcast provides practical tips and insights for improving website visibility, driving traffic, and increasing conversions.
Why You Should Listen:
Edge of the Web is a must-listener for digital marketers, SEO professionals, and business owners. Erin Sparks, with his in-depth knowledge and engaging interview style, makes complex topics accessible and entertaining. This podcast is a valuable tool for staying updated with the rapidly changing digital marketing landscape.
Best Episode:
“Decoding User Intent w/ Lidia Infante” - The discussion includes practical tips on analyzing search queries, using tools to understand user behavior, and the importance of aligning website content with user intent for better search engine rankings and user experience.
Links To Listen:
About The Host:
Erin Sparks is the owner and President of Site Strategics, a full-service digital marketing agency. His expertise lies in SEO, digital strategy, and content marketing. Erin is known for his ability to dissect complex digital marketing topics, making them understandable and actionable for a wide range of audiences.
Listener Review:
“Best podcast in digital marketing by far. This is the one professional podcast I keep up with regularly.” - Klllakh
10. Search Engine Journal Show by Loren Baker
Summary:
Search Engine Journal Show is hosted by Loren Baker, founder of Search Engine Journal. This podcast provides in-depth insights and discussions on SEO, digital marketing, and search engine news. Each episode features interviews with industry experts, offering listeners a deep dive into various aspects of digital marketing and search engine optimization.
What You'll Learn:
Listeners will explore topics such as the latest SEO strategies, content marketing techniques, social media trends, and updates in search engine algorithms. The podcast also covers practical tips for PPC, website optimization, link building, and enhancing online visibility and traffic.
Why You Should Listen:
The Search Engine Journal Show is essential for SEO professionals, digital marketers, and business owners looking to stay informed with the latest trends and best practices in search marketing. Loren Baker's experience and the expert insights provided in the show make it a valuable resource for anyone looking to improve their online marketing strategies.
Best Episode:
“How To Create High-Impact Content In A Changing Landscape with Purna Virji” - This episode is particularly beneficial for content creators, marketers, and SEO professionals looking to elevate their content strategy and stay relevant in a rapidly changing digital landscape.
Links To Listen:
About The Host:
Loren Baker is the founder of Search Engine Journal, one of the leading publications in the SEO industry. With years of experience in digital marketing and SEO, Loren brings a wealth of knowledge and insights to his audience, making complex topics accessible and engaging.
11. Marketing O Clock by Greg Finn, Christine Zirnheld, Nicole Waddington, and Jess Budde
Summary:
Marketing O Clock by Greg Finn, Christine Zirnheld, Nicole Waddington, and Jess Budde is your best option for a podcast that delivers the latest news in digital marketing weekly. The hosts cover a wide range of topics, including SEO, social media management, PPC, and content marketing, offering insights and updates in a lively and engaging format.
What You'll Learn:
Listeners will get up-to-date information on the latest trends and changes in digital marketing. The podcast covers new features and updates from platforms like Google, Facebook, and Twitter, as well as emerging tools and strategies. It's a comprehensive source of news on SEO, social media updates, PPC tactics, and much more.
Why You Should Listen:
For anyone in digital marketing or related fields, Marketing O Clock is an entertaining way to stay informed. The hosts blend expert analysis with a casual, conversational style, making it easy to keep up with complex industry developments.
Best Episode:
“Uncut Gemini. Google Hopes New AI Model Is How They Win The AI Race” - The episode covers the implications of this development for digital marketing, search engine optimization, and the broader tech landscape.
Links To Listen:
About The Hosts:
Greg Finn is a digital marketing expert with a focus on SEO and social media strategies. He is the Chief Marketing Officer at Cypress North. Christine Zirnheld, also known as "Shep", brings her expertise in digital advertising and analytics to the podcast.
Nicole Waddington is a skilled digital marketer with a talent for content marketing and social media. Jess Budde specializes in digital marketing with a focus on PPC and SEO. Together, they bring a diverse range of perspectives and expertise to the podcast.
Listener Review:
“Easiest way to keep up on all of the updates and changes in the digital Ads ecosystem. Enthusiastic and smart hosts explain everything at a level everyone can understand.” - gkohler10
12. MaxWeb Podcast by Anna Gita
Summary:
MaxWeb Podcast, hosted by Anna Gita, focuses on the ever-evolving world of affiliate marketing and how you can use PPC campaigns to improve your odds. Ana hosts great conversations with experts on campaign optimization tactics, and tips, industry trends, and success stories from top affiliate marketers.
What You'll Learn:
Listeners will gain valuable insights into creating and managing successful affiliate marketing campaigns, choosing profitable niches, and leveraging different digital platforms for maximum impact. The podcast also covers topics such as driving traffic, conversion optimization, and adapting to the latest industry developments.
Why You Should Listen:
Anna Gita's MaxWeb Podcast is a valuable resource for anyone involved in or interested in affiliate marketing. Whether you are just starting out or looking to scale your existing campaigns, the podcast offers a wealth of practical advice, tips, and strategies from a seasoned expert in the field.
Best Episode:
“How to Grow Your Business To New Heights With Thought Leadership” - This episode provides actionable insights for entrepreneurs and marketers looking to elevate their brand's influence and authority in their market through effective thought leadership.
Links To Listen:
About The Host:
Anna Gita is the CEO of MaxWeb, one of the fastest-growing affiliate networks. With her extensive experience in affiliate marketing and digital advertising, Anna offers unique insights and strategies to help marketers and entrepreneurs maximize their online earning potential.
Listener Review:
“Anna, host of the MaxWeb Podcast, highlights all aspects of SEO and more in this can’t-miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone who listens!” - malfoxley
13. The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers
Summary:
The Digital Marketing Podcast, hosted by Daniel Rowles and Ciaran Rogers, is a leading podcast that covers a wide range of topics in digital marketing. The show provides listeners with insights into the latest trends, strategies, and tools in digital marketing, including PPC, SEO, social media, email marketing, and more.
What You'll Learn:
Listeners will learn about the latest digital marketing trends, effective strategies for different digital channels, and practical tips on implementing various digital marketing techniques. The podcast also explores how to measure and analyze the success of digital campaigns and how to adapt strategies in a rapidly changing digital landscape.
Why You Should Listen:
For anyone interested in or currently working in digital marketing, The Digital Marketing Podcast offers valuable, up-to-date information in an easily digestible format. Daniel and Ciaran's expertise and engaging discussion style make complex topics accessible to both beginners and seasoned professionals.
Best Episode:
“Latest Trends in Social Media, with Elina Vilk” - The conversation covers emerging platforms, changes in user behavior, and how brands can effectively adapt their social media strategies to these evolving trends.
Links To Listen:
About The Hosts:
Daniel Rowles is a lecturer at Imperial College London and the CEO of Target Internet, a digital marketing training company. He brings over 20 years of experience in the field and is known for his ability to translate complex digital marketing concepts into practical advice.
Ciaran Rogers is a seasoned digital marketing and content professional with extensive experience in digital strategy. He is also involved with Target Internet and contributes his rich knowledge and insights to the podcast.
Listener Review:
“Love the podcast! Very insightful and one of my go to morning listens to get me ready to tackle the day!” - Mnfrdrsh
14. The Gartner Marketing & Communications Podcast by Gartner
Summary:
The Gartner Marketing & Communications Podcast by Gartner is a vital resource for marketing and communications professionals. This podcast offers insights into the latest trends, strategies, and challenges in the marketing world, featuring in-depth discussions with Gartner’s top analysts and industry experts.
What You'll Learn:
Listeners will gain a deep understanding of current and emerging trends in marketing and communications. The podcast covers a wide range of topics, including digital marketing, customer experience, content strategy, data analytics, crucial marketing software needs, and how marketers can adapt to evolving consumer behaviors. Each episode offers strategic insights and practical advice to navigate the complex marketing landscape effectively.
Why You Should Listen:
For marketing professionals and executives seeking to stay abreast of the rapidly changing marketing environment, The Gartner Marketing & Communications Podcast is an essential listen. The expert analysis and guidance provided in each episode are invaluable for making informed decisions and developing successful marketing strategies.
Best Episode:
“The Growth At the End of Your Funnel” - This insightful conversation is crucial for marketers looking to not only convert prospects into customers but also to build lasting relationships and drive sustainable business growth.
Links To Listen:
About The Host:
The host(s) of The Gartner Marketing & Communications Podcast are not specified in the provided information. However, the podcast features a range of Gartner analysts and industry experts, ensuring that listeners receive well-rounded and authoritative perspectives on various topics within the marketing and communications field.
Going Beyond PPC
Ready to grow? Subscribe to our newsletter for marketing leaders to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.