18 Best Marketing Analytics Courses To Take In 2024
As oft-referenced as marketing analytics is these days, it can still feel like a black box. It doesn't help that every martech tool you hook up to your CRM generates some form of data that demands interpretation.
In many cases, the hardest questions for marketers to answer are:
- what's the objective of our marketing analytics program?
- And what do we track?
To get you off the ground, I've put together 18 of the best marketing analytics courses for learning all about tools and techniques for analyzing data, building attribution models that suit your business context, and more.
Best Marketing Analytics Courses Shortlist
Here's a shortlist of the best marketing analytics courses out there:
- Meta Marketing Analytics Professional Certificate (Meta)
- Marketing Analytics: Data Tools and Techniques (University of Pennsylvania)
- Marketing Analytics (University of Virginia)
- Marketing Analytics Online Course (Harvard Division of Continuing Education)
- Marketing Analytics for Business (DataCamp)
- Marketing Analytics (Cornell)
- Strategic Marketing Analytics (UC Berkeley Extension)
- Marketing Analytics (Columbia University)
- Digital Customer Analytics (University System of Maryland)
- Mastering Marketing in Data-Rich Environments (American Marketing Association)
- Measuring the Metrics That Matter Most to Your Funnel (Semrush)
- Market Research and Consumer Behavior (IE Business School)
- Foundations of Marketing Analytics Specialization (Emory University)
- Marketing Analytics (Udacity)
- Marketing Analytics: Know Your Customers (Macquarie University)
- Certificate In Marketing Analytics (University of Nebraska–Lincoln)
- Marketing Analytics Training: HubSpot for Marketing Analytics (HubSpot Academy)
- Digital Marketing Analytics in Theory (University of Illinois Urbana-Champaign)
Find more details about each course below.
Overview Of The Best Marketing Analytics Courses
Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
1. Meta Marketing Analytics Professional Certificate (Meta)
This program offers a comprehensive foundation in marketing analytics, covering essential tools and techniques for analyzing data effectively. You'll work on hands-on projects that refine your skills and build a portfolio, making it ideal for those aiming to start a career in marketing analytics. The course prepares you for professional certification, enhancing your expertise in data-driven marketing.
- Who It’s For: Marketing professionals interested in leveraging Facebook's analytics tools
- Topics Covered:
- Data Collection and Analysis
- Key Performance Indicators (KPIs)
- Marketing Analytics Tools
- Data Visualization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 months
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
2. Marketing Analytics: Data Tools and Techniques (University of Pennsylvania)
This course offers insights into using data analytics and machine learning to make informed marketing decisions, with practical examples to illustrate key concepts. It equips learners with the ability to analyze data from various sources, including attribution models, providing strategies to enhance marketing campaigns. Ideal for professionals seeking to approach marketing challenges with a data-driven mindset.
- Who It’s For: Professionals looking to deepen their marketing analytics skills
- Topics Covered:
- Predictive Analytics
- Customer Lifetime Value
- Data Collection Techniques
- Statistical Analysis
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 3 to 4 weeks
- How Many Hours Of Instruction: 2 to 3 hours per week
- Eligibility Requirements: None
- Price:
- Per course: $585
- With certification: $2,340
- Take The Course: Wharton Online | edX
3. Marketing Analytics (University of Virginia)
This course provides a comprehensive understanding of using marketing analytics to evaluate and optimize marketing campaigns. It covers tools to measure brand and customer assets, interpret data, and utilize regression analysis for better decision-making. Perfect for professionals aiming to leverage data-driven insights to enhance marketing strategies.
- Who It’s For: Marketing managers and business analysts\
- Topics Covered:
- Data-Driven Decision Making
- Marketing Metrics
- A/B Testing
- Customer Segmentation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 weeks
- How Many Hours Of Instruction: 5 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
4. Marketing Analytics Online Course (Harvard Division of Continuing Education)
This course offers a dynamic approach to mastering data-driven marketing strategies, blending key concepts with practical techniques. It’s perfect for professionals aiming to sharpen their analytics skills and make smarter, growth-focused decisions.
- Who It’s For: Marketing professionals seeking advanced analytic strategies
- Topics Covered:
- Business Strategies
- Customer Insights
- Data Analysis Techniques
- Performance Metrics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 weeks
- How Many Hours Of Instruction: 20 hours
- Eligibility Requirements: None
- Price: $2,850
- Take The Course: Harvard Division of Continuing Education
5. Marketing Analytics for Business (DataCamp)
This course introduces how data-driven insights can shape marketing strategies and enhance customer understanding. Tailored for beginners, it covers practical methods for analyzing marketing data to support business growth.
- Who It’s For: Business professionals and data scientists
- Topics Covered:
- Data Science in Marketing
- Customer Segmentation
- Predictive Analytics
- Performance Measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: DataCamp
6. Marketing Analytics (Cornell)
This course emphasizes customer lifetime value (CLV) as a key focus, teaching how to use it to drive marketing decisions and manage customer relationships. You'll also explore testing analytics and predictive modeling to enhance marketing strategies. Ideal for those wanting to leverage data to create value and drive growth in their organization.
- Who It’s For: Marketing professionals and managers
- Topics Covered:
- Data Analysis
- Marketing Metrics
- Consumer Insights
- Predictive Modeling
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: Self-paced
- How Many Hours Of Instruction: 3 to 5 hours per week
- Eligibility Requirements: None
- Price: $2,625
- Take The Course: eCornell
7. Strategic Marketing Analytics (UC Berkeley Extension)
This course focuses on marketing analytics principles and strategies to enhance decision-making and return on marketing investment (ROMI). Through case studies, you'll learn techniques in market share analysis, forecasting, predictive analytics, and customer lifetime value assessment. Ideal for those looking to leverage data-driven insights for strategic marketing.
- Who It’s For: Business professionals and strategists
- Topics Covered:
- Strategic Data Use
- Performance Metrics
- Customer Behavior Analysis
- Data-Driven Decision Making
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 months
- How Many Hours Of Instruction: 30 hours
- Eligibility Requirements:
- Marketing Management BUS ADM X460.1 or equivalent and proficiency using Excel spreadsheets
- Take The Course: UC Berkeley Extension
8. Marketing Analytics (Columbia University)
This course tackles quantitative models and analytics to help marketers understand customer behavior and maximize ROI. It covers topics like demand forecasting, market segmentation, and pricing optimization, offering a comprehensive approach to data-driven marketing strategies. Ideal for those looking to enhance decision-making with advanced marketing analytics skills.
- Who It’s For: Marketing professionals and data analysts
- Topics Covered:
- Consumer Behavior
- Data Analysis Techniques
- Marketing Metrics
- Performance Measurement
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 12 weeks
- How Many Hours Of Instruction: 8 to 10 hours per week
- Eligibility Requirements:
- Undergraduate probability, statistics and calculus
- Familiarity with R or a similar programming language
- Price:
- Without certification: Free
- With certification: $249
- Take The Course: edX
9. Digital Customer Analytics (University System of Maryland)
This course focuses on leveraging digital marketing data, including Google Analytics, to gain valuable insights into customer behavior and engagement. It covers concepts like customer lifetime value, loyalty program management, and churn analysis to help you refine marketing strategies. Ideal for marketing managers, analysts, and strategists aiming to enhance customer retention and value.
- Who It’s For: Digital marketing professionals and analysts
- Topics Covered:
- Customer Data Analysis
- Digital Marketing Metrics
- Data-Driven Decision Making
- Performance Measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 weeks
- How Many Hours Of Instruction: 3 to 5 hours per week
- Eligibility Requirements: None
- Price:
- With certificate: $199
- Without certificate: Free
- Take The Course: edX | Coursera
10. Mastering Marketing in Data-Rich Environments (American Marketing Association)
This course teaches advanced marketing analytics methods, emphasizing the integration of big data strategies with an eye on privacy and security concerns. It presents how analytics can enhance marketing efforts, personalization, and data protection practices in today's data-heavy environment. Perfect for professionals aiming to elevate their analytical capabilities in the evolving field of marketing.
- Who It’s For: Marketing professionals and data scientists
- Topics Covered:
- Data-Driven Strategies
- Consumer Insights
- Performance Metrics
- Data Analysis Techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Eligibility Requirements: None
- Take The Course: AMA
11. Measuring the Metrics That Matter Most to Your Funnel (Semrush)
This course helps you master the essential metrics for your funnel, ensuring you focus on data that truly drives profitability. You'll develop a customized measurement plan at your own pace, aligning it with your organization's objectives and optimizing event tracking. Ideal for marketers and analysts aiming to make more data-driven decisions.
- Who It’s For: Digital marketers and marketing analysts
- Topics Covered:
- Key Marketing Metrics
- Funnel Analysis
- Data Interpretation
- Performance Measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1.5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: Semrush
12. Market Research and Consumer Behavior (IE Business School)
This course focuses on understanding the essential concepts behind market research and consumer behavior. It equips learners with the knowledge needed to interpret data and apply insights effectively. Aimed at those looking to strengthen their marketing foundation, it provides tools for making informed decisions.
- Who It’s For: Marketing professionals and researchers
- Topics Covered:
- Market Research Techniques
- Consumer Behavior Analysis
- Data Collection Methods
- Data Interpretation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
13. Foundations of Marketing Analytics Specialization (Emory University)
This six-course specialization teaches you how to effectively handle and analyze marketing data for informed decision-making. You'll explore data extraction, build predictive models, and gain practical insights for solving real-world marketing analytics challenges. Ideal for those looking to enhance their data-driven marketing skills.
- Who It’s For: Beginners and intermediate marketing professionals
- Topics Covered:
- Data Analysis Tools
- Marketing Metrics
- Consumer Insights
- Performance Measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 month
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
14. Marketing Analytics (Udacity)
This course offers a foundational understanding of data-driven marketing, focusing on collecting, analyzing, and visualizing data. It covers essential skills to interpret insights and make informed decisions. Perfect for those looking to enhance their marketing analytics knowledge through practical applications.
- Who It’s For: Marketing analysts and data scientists
- Topics Covered:
- Data Analysis Techniques
- Predictive Modeling
- Marketing Metrics
- Performance Measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 months
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: Udacity
15. Marketing Analytics: Know Your Customers (Macquarie University)
This course provides an in-depth understanding of customer behavior, guiding you on how to leverage analytics for smarter marketing strategies. It merges insights on measuring traditional and digital metrics to refine decision-making. Perfect for those aiming to enhance their data-driven marketing approach.
- Who It’s For: Marketing professionals and data analysts
- Topics Covered:
- Customer Insights
- Data Analysis Techniques
- Predictive Modeling
- Performance Metrics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 20 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
16. Certificate In Marketing Analytics (University of Nebraska–Lincoln)
This online program offers foundational skills in marketing analytics, helping you gain insights to drive informed decision-making. It focuses on applying data-driven techniques to enhance marketing strategies. Ideal for those looking to strengthen their analytical approach in a professional setting.
- Who It’s For: Marketing professionals and business analysts
- Topics Covered:
- Data Collection Techniques
- Statistical Analysis
- Performance Metrics
- Data-Driven Decision Making
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 6 months
- How Many Hours Of Instruction: 60 hours
- Eligibility Requirements:
- Managerial Marketing
- Business Analytics
- Take The Course: University of Nebraska–Lincoln
17. Marketing Analytics Training: HubSpot for Marketing Analytics (HubSpot Academy)
This free lesson offers insights into using HubSpot to monitor and enhance marketing performance. It guides you through leveraging HubSpot analytics for informed decision-making. Ideal for marketers and business owners looking to optimize their strategies with data-driven insights.
- Who It’s For: HubSpot users and marketing analysts
- Topics Covered:
- HubSpot Analytics Tools
- Data Collection and Analysis
- Performance Measurement
- Marketing Metrics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 49 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
18. Digital Marketing Analytics in Theory (University of Illinois Urbana-Champaign)
This course blends the art and science of digital marketing analytics, providing a strong foundation in web analytics and data interpretation. It equips learners with the skills to apply analytics to real-world marketing challenges. Ideal for those looking to master data-driven marketing strategies in today's digital landscape.
- Who It’s For: Marketing professionals and students
- Topics Covered:
- Digital Marketing Metrics
- Data Analysis Techniques
- Consumer Insights
- Performance Measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 20 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
What’s Next?
Ready to keep growing? We've got a couple of other resources you might find helpful, such as:
- The 11 best marketing analytics podcasts of the year
- The 18 best marketing analytics books to go from novice to expert
- And 7 types of marketing analytics jobs with salary ranges if you are looking for a new role
You should also subscribe to The CMO newsletter to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.
