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Storytelling is an art. Yes, it is. And one art great marketers have in their toolkits.

The question is...do you? If you don't or plan to uplevel your storytelling chops, here are 14 of the best storytelling podcasts for marketing leaders out there in the ether.

14 Best Storytelling Podcasts

Here you go:

  1. Unthinkable by Jay Acunzo
  2. The Writer's Voice by The New Yorker
  3. Business Made Simple by Donald Miller
  4. The Business of Story by Park Howell
  5. Under The Influence by Terry O'Reilly
  6. The Business Storytelling Show by Christoph Trappe
  7. On Writing by Writers Guild of America
  8. Storytelling with Data by Cole Nussbaumer Knaflic
  9. The Story Engine Podcast by Kyle Gray
  10. Visual Storytelling Today by Shlomi Ron
  11. The CMO Show by ImpactInstitute
  12. Everyone Hates Marketers by Louis Grenier
  13. The Uncensored CMO by Jon Evans
  14. The CMO Podcast by Jim Stengel

Best Storytelling Podcasts Overview

1. Unthinkable by Jay Acunzo

Unthinkable storytelling podcast

Summary:

Unthinkable by Jay Acunzo is considered one of the best marketing storytelling podcasts by most folks who've listened to his episodes. Jay's approach is fresh, goes against the grain, and will leave you on the edge of your seat, scribbling hard on your notepad by the end of each episode.

What you'll learn:

Discover how storytelling creates marketing strategies and programs that resonate with your target audience and turn you into their favorite.

Why you should listen:

Jay has been on this beat for over a decade, continuously refining his storytelling chops. You'll get access to a creative mind who's obsessed with telling great stories.

My best episode:

The episode, The Best Thing to Do is The Right Thing, explores the story of In the Works, a Help Scout publication. Jay digs into the whole details with the Help Scout's head of content and CEO.

Links to listen:

About the host:

Jay Acunzo is an acclaimed author, keynote speaker, and a former digital media strategist at Google. With a background in content marketing and social media, he has worked with startups and large brands alike, leveraging his expertise to drive innovation and storytelling. Jay's approach is rooted in the belief that intuition is key in the creative process, making him a unique voice in the business community.

Listener Review:

“My must-listen marketing podcast. Jay and his guests always challenge me to sharpen my intuition and challenge all the sameness in marketing. I'm a much more inspired and better content marketer because of Unthinkable. As a listener of dozens of marketing podcasts, I can tell you that you won't find another podcast like this one.” - Lizard22

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2. The Writer's Voice by The New Yorker

The Writer's Voice storytelling podcast

Summary:

The Writer's Voice by The New Yorker presents a unique opportunity for podcast listeners to look into contemporary fiction. Each episode features authors from The New Yorker reading and reflecting on their own short stories, offering a rare glimpse into their creative processes.

What you'll learn:

This podcast provides insights into the art of storytelling as authors share their experiences, thoughts, and techniques behind their works.

Why you should listen:

Engaging for aspiring writers, literary enthusiasts, and marketers looking for inspiration, it's a chance to hear stories come alive in the voices of those who penned them, enriching the experience of the written word.

My best episode:

The episode, Lauren Groff Reads "The Wind," has author Lauren Groff narrating her own short story, creating a riveting experience for listeners of this fiction podcast. The narrative weaves a compelling tale that immerses the audience in its nuanced and imaginative world.

Links to listen:

About the host:

The New Yorker magazine itself hosts The Writer's Voice. The podcast doesn't have a single host but instead features a rotating cast of authors and contributors from the magazine, each bringing their unique voice and perspective to the episodes. This structure allows for a diverse and rich exploration of contemporary literature.

Listener Review:

“I’m thoroughly smitten by this podcast. The writers are superb, and the storytelling is spellbinding.” - Zora Paule

3. Business Made Simple by Donald Miller

Business Made Simple storytelling podcast

Summary:

Business Made Simple by Donald Miller of StoryBrand focuses on delivering practical advice, storytelling tips, and strategies to help business owners and entrepreneurs thrive. Miller breaks down complex business concepts into understandable, actionable steps.

What you'll learn:

Listeners gain insights into various aspects of business, from marketing and sales to leadership and productivity, all aimed at making business less complicated and more efficient.

Why you should listen:

This podcast is ideal for anyone looking to streamline their business operations and grow their company, offering clear, concise advice rooted in real-life experience.

My best episode:

The episode, What All Great Leaders Have in Common, explores leadership themes and lessons that help anyone build a great team and drive them forward to achieve set business goals.

Links to listen:

About the host:

Donald Miller is a best-selling author and CEO of Business Made Simple, an online platform offering practical business education. He is known for his ability to simplify complex business ideas to help entrepreneurs and business leaders achieve their goals. Miller's approach combines storytelling and strategy, making him a sought-after speaker and consultant.

Listener review:

“So much meaty content for business owners. Well done, entertaining, and practical. I look forward to the new episode every week!” - Tkh83

4. The Business of Story by Park Howell

The Business of Story storytelling podcast

Summary:

The Business of Story podcast, hosted by Park Howell, is a top-rated brand storytelling podcast, and for good reason. It bridges the worlds of business and storytelling. Howell interviews a variety of guests to explore how powerful and persuasive storytelling can be in business marketing and brand building.

What you'll learn:

Listeners will discover techniques for crafting compelling stories that connect with audiences, enhance their brand marketing strategies, and drive business success.

Why you should listen:

This podcast is essential for marketers, entrepreneurs, and business leaders seeking to leverage the art of storytelling to stand out in a crowded market.

My best episode:

Episode #441, Are We Being Seduced by Stories in Business and Politics, is an insightful and great listen. Howell and Peter Brooks of Yale University explore how storytelling is used in business and politics and its impact on society.

Links To Listen:

About The Host:

Park Howell is a seasoned brand storytelling consultant, keynote speaker, and founder of the Business of Story platform. With decades of experience in advertising and marketing, Howell has honed a unique approach to helping businesses grow by crafting impactful, story-driven marketing strategies.

Listener Review:

“Park Howell’s podcasts provide an exploration of the power of story, lead listeners through the discovery of their own story and how to develop an action plan for where and how to tell it. Park is the master on this subject.” - Michael Gass

5. Under The Influence by Terry O'Reilly

Under The Influence storytelling podcast

Summary:

Under The Influence by Terry O'Reilly offers a deep dive into the fascinating world of advertising and marketing. O'Reilly, with his extensive experience in the industry, unpacks the strategies and stories behind successful campaigns, making it an informative journey for listeners.

What you'll learn:

Discover the secrets behind influential marketing campaigns and learn how creativity and strategy combine to impact consumer behavior.

Why you should listen:

Ideal for anyone interested in the inner workings of advertising or looking to learn from some of the most iconic ad campaigns, this podcast provides a unique perspective from a seasoned professional in the field, with the added flavor of being a radio show veteran.

My best episode:

Episode S9E06, Set Jetting: Film Locations as Tourism Marketing, explores how iconic film locations transform into tourist attractions, significantly boosting the appeal and economy of the towns they're set in, and examines the impact of movies on destination marketing and local communities.

Links to listen:

About the host:

Terry O'Reilly is a celebrated advertising guru and radio personality known for his expertise in branding and marketing. With decades of experience in the advertising world, he brings a wealth of knowledge and entertaining stories to his audience. O'Reilly's ability to weave narratives with practical insights has made him a respected figure in the industry.

Listener Review:

“This is my favorite show on public radio, and my favorite podcast!” - Kitn68

6. The Business Storytelling Show by Christoph Trappe

The Business Storytelling Show storytelling podcast

Summary:

The Business Storytelling Show by Christoph Trappe explores the power of storytelling in the business world. Trappe and his guests explore how effective storytelling can enhance marketing, branding, and overall business communication.

What you'll learn:

Gain insights into creating compelling narratives for business, learning techniques to effectively communicate your brand's message and values through stories.

Why you should listen:

This podcast is a valuable resource for marketers, communicators, and business leaders seeking to harness storytelling as a tool for engagement and success.

My best episode:

Episode #637, The $100M Journey - Turning Failure into Success, features an inspiring conversation with John St. Pierre, who shares his journey of overcoming failures to achieve remarkable success, revealing valuable lessons on resilience and strategic thinking in business.

Links to listen:

About the host:

Christoph Trappe is a content marketing expert, author, and keynote speaker. Known for his innovative approach to digital storytelling, Trappe helps businesses craft and share their unique stories effectively. His expertise in content strategy and brand storytelling makes him a sought-after consultant in the industry.

Listener review:

“I thoroughly enjoyed my conversation with Christoph for the Business Storytelling Podcast. He's a great interviewer and really knows how to deliver value to his audience in the form of actionable tips and advice. So much gold in these chats.” - sarahlooi

7. On Writing by Writers Guild of America

On Writing storytelling podcast

Summary:

On Writing by Writers Guild of America hasn't published an episode since February 2023, but it is a great window into the minds of accomplished writers across various genres. This podcast features in-depth interviews where writers share their processes, experiences, and insights into the craft of writing.

What you'll learn:

Listeners will explore diverse writing techniques, storytelling methods, and the unique challenges and triumphs of writing for different mediums.

Why you should listen:

This podcast is for aspiring writers, screenwriters, and anyone intrigued by the art and craft of writing, offering wisdom from industry professionals.

My best episode:

In episode #61, Jen Statsky "Hacks," listeners are treated to an engaging discussion with the writer, exploring the creative process and behind-the-scenes insights of the show, including the inspiration for its memorable road trip storyline.

Links to listen:

About the host:

On Writing does not feature a single consistent host but rather has various members and affiliates of the Writers Guild of America East conducting the interviews. This approach allows for a healthy range of perspectives and in-depth discussions tailored to each guest's expertise and background in writing.

Listener review:

“Finding this super helpful as I write the script for my third short.” - Pang Dynasty

8. Storytelling with Data by Cole Nussbaumer Knaflic

Storytelling with Data storytelling podcast

Summary:

Storytelling with Data by Cole Nussbaumer Knaflic goes through the intersection of data, storytelling, and visualization. The podcast features discussions and tips on how to effectively communicate data-driven insights through compelling narratives.

What you'll learn:

Listeners will learn techniques for transforming complex data into understandable, engaging stories that can inform and persuade diverse audiences.

Why you should listen:

Ideal for marketing professionals who work with data or are looking to explore data-driven digital marketing programs, this podcast offers valuable insights into making data more accessible and impactful through the power of storytelling.

My best episode:

In episode #27, What is Data Visualization, listeners are guided through the fundamentals of data visualization, exploring its importance and how it can be used effectively to tell compelling stories with data in a clear, impactful way.

Links to listen:

About the host:

Cole Nussbaumer Knaflic specializes in the effective visualization and communication of data. She has authored several influential books on the topic and leads workshops at organizations around the world. Her background combines analytical expertise with a passion for storytelling, making her guidance practical and insightful.

Listener review:

“Fantastic podcast on the subject of data visualization! 100% pure content, no filler. I really appreciate this resource as someone who is learning and honing my skills in this area.” - skalleluia

9. The Story Engine Podcast by Kyle Gray

The Story Engine Podcast storytelling podcast

Summary:

The Story Engine Podcast by Kyle Gray offers a deep dive into the art and science of storytelling in business. The podcast features interviews with entrepreneurs, marketers, and storytellers, sharing their insights on using good stories to connect with audiences and grow businesses.

What you'll learn:

Listeners will learn strategies for crafting compelling narratives in marketing, tips for personal branding, and how to use storytelling as a powerful tool for engagement and conversion.

Why you should listen:

This podcast is essential for business owners, content creators, and marketers looking to leverage storytelling to build stronger relationships with their audience and drive their brand forward.

My best episode:

The episode, The Wisdom of Your Ideal Worst Day, with George Brant, is a thought-provoking episode where George Bryant shares unique insights on embracing life's challenges, discussing how our toughest days can lead to significant personal growth and a deeper understanding of ourselves.

Links to listen:

About the host:

Kyle Gray is an entrepreneur, storytelling strategist, and author. He specializes in helping businesses create engaging, compelling narratives that drive their marketing efforts. Gray's approach combines practical marketing techniques with the transformative power of storytelling, making his advice both actionable and inspiring.

Listener review:

“A fresh take on telling a great story! This is a great podcast for business owners and executives who want to share compelling, memorable stories. Kyle Gray offers insights and clever ideas you won't find anywhere else. His guests are so interesting and I always learn new things. I encourage you to subscribe and listen today - you won't want to miss an episode!” - Patty Block

10. Visual Storytelling Today by Shlomi Ron

Visual Storytelling Today storytelling podcast

Summary:

Visual Storytelling Today by Shlomi Ron digs into the dynamic intersection of visual media and storytelling. The podcast explores how brands and individuals can effectively blend visual elements with narrative techniques to engage audiences and convey messages.

What you'll learn:

Discover how to master visual storytelling, from understanding the psychology of visual perception to implementing practical techniques in various forms of media.

Why you should listen:

This podcast is a must for marketers, content creators, and visual artists seeking to enhance their storytelling skills in a visually-driven world.

My best episode:

The episode, How to Manage Virtual Assets in the Metaverse, is an informative discussion on strategies for effectively handling and maximizing the value of virtual assets within the rapidly evolving landscape of the metaverse.

Links to listen:

About the host:

Shlomi Ron is the CEO of the Visual Storytelling Institute, a thought leader in the field of visual narrative. With a rich background in digital marketing and visual media, Ron brings unique insights into the power of visual storytelling in today's content-saturated landscape.

Listener review:

“I love this podcast. It takes how you see the world and tilts it in ways that allow you to experience your daily life in new ways. This podcast offers creative views on marketing and life. Visual Storytelling Today opens up a world of possibilities you may not have considered before.” Zgodna

11. The CMO Show by ImpactInstitute

The CMO Show storytelling podcast

Summary:

The CMO Show by ImpactInstitute isn't purely a storytelling podcast. But aside from treatises into the evolving world of marketing and leadership, they also explore how marketing leaders can use storytelling to drive change. The podcast features interviews with chief marketing officers and industry leaders, delving into the strategies, challenges, and innovations shaping the future of marketing.

What you'll learn:

Gain insights into cutting-edge marketing trends, leadership strategies, and the evolving role of CMOs in today's fast-paced business environment.

Why You Should Listen:

This podcast is crucial for current and aspiring marketing professionals looking to stay ahead in an ever-changing landscape, offering valuable lessons from top industry leaders.

My best episode:

The episode, Beyond Blue on the Healing Power of Authentic Storytelling, explores the profound impact of genuine storytelling, discussing how sharing and listening to authentic stories can foster healing, understanding, and connection, especially in mental health contexts.

Links to listen:

About the host:

The CMO Show is hosted by various members of the ImpactInstitute team, each bringing their unique expertise and perspective to the conversations. This approach allows for rich discussions, providing listeners with a broad range of insights and human experiences from the marketing world.

Listener review:

“This show is absolute gold. I've loved every episode so far, and I can't wait to see where it goes in the future. I would 100% recommend this to anyone looking to learn more about internet marketing.” - Autumn Shultz

12. Everyone Hates Marketers by Louis Grenier

Everyone Hates Marketers storytelling podcast

Summary:

Everyone Hates Marketers by Louis Grenier challenges conventional marketing wisdom with a no-fluff, jargon-free approach. The podcast features candid interviews with marketing professionals who share actionable insights and debunk prevalent marketing myths.

What you'll learn:

Discover honest marketing strategies that focus on integrity and value rather than manipulation and short-term tactics.

Why you should listen:

This podcast is perfect for marketers who want to cut through the noise and learn ethical and effective marketing practices that truly resonate with customers.

My best episode:

The episode, How to Design a Convincing Product Narrative (5 Steps), offers practical guidance on crafting compelling product narratives, outlining five key steps to create stories that effectively connect with audiences and drive product success.

Links to listen:

About the host:

Louis Grenier is a seasoned marketer with a passion for promoting ethical marketing practices. His approach is straightforward and no-nonsense, focusing on what truly works in marketing without the typical industry hype. Grenier’s expertise lies in helping businesses grow through strategies that value honesty and customer-centricity.

Listener Review:

“This podcast is like having a marketing coach for free! I love how generous Louis and his guests are in sharing their knowledge and expertise. I love how he leads these experts to offer the best of their knowledge and experience to us, listeners. Super insightful and we learned so much!” - Facqt Media

13. The Uncensored CMO by Jon Evans

The Uncensored CMO storytelling podcast

Summary:

The Uncensored CMO by Jon Evans offers a candid look into the world of marketing. The podcast features unfiltered conversations with industry leaders, delving into the realities of marketing strategies, trends, and challenges.

What you'll learn:

Gain insights into real-world marketing experiences, learn about innovative strategies, and hear honest opinions on what truly works in the dynamic field of marketing.

Why you should listen:

This podcast is ideal for marketing professionals and enthusiasts seeking genuine, unvarnished perspectives on the industry, free from corporate jargon.

My best episode:

The episode, The S**t, The Pipe, and What to Do with It, with Mark Ritson of Marketing MiniMBA is an unfiltered conversation, offering Mark's straightforward, no-nonsense insights on marketing strategies, the importance of fundamentals, and how to effectively navigate the complexities of the marketing world.

Links to listen:

About the host:

Jon Evans is an experienced Chief Marketing Officer and a bold voice in the marketing community. Known for his straightforward approach, Evans challenges conventional marketing wisdom, encouraging a more authentic and effective approach to marketing strategies.

Listener Review:

“This is a great podcast! The guests are always interesting and bring diverse perspectives. Jon knows how to keep the conversation flowing in an engaging and relatable way. I always look forward to a new episode as I always learn something new or get inspired to read more.” - Swarovski86

14. The CMO Podcast by Jim Stengel

The CMO Podcast storytelling podcast

Summary:

The CMO Podcast by Jim Stengel explores the role of the Chief Marketing Officer and the evolving world of marketing leadership. The podcast features interviews with some of the most influential marketing leaders, offering insights into their strategies, challenges, and successes.

What you'll learn:
Understand the dynamics of modern marketing leadership, gaining insights into brand building, digital transformation, and effective marketing strategies from top CMOs.

Why you should listen:
This podcast is a goldmine for current and aspiring marketing leaders, offering a wealth of knowledge from experienced professionals at the forefront of the industry.

My best episode:

The episode, The Future of TV & Advertising Panel, features a forward-looking discussion with Scott Rosenberg of Roku, focusing on the evolving landscape of television and advertising and exploring Roku's vision and strategies for shaping the future of media consumption.

Links to listen:

About the host:
Jim Stengel is a renowned business leader and former Global Marketing Officer of Procter & Gamble. With his extensive experience, Stengel brings unique perspectives on marketing leadership and brand growth. His expertise makes him a valuable guide for those looking to navigate the complex world of marketing.

Listener review:

“Fantastic podcast. Extremely insightful information with incredible guests sharing real-life experiences of business and success.” - codyweavs

By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO, digital marketing firepower for SaaS pioneers, and comes with a background as a marketing strategist with years of experience in Marketing, Communications, Ecommerce, and SEO. He’s worked across verticals ranging from software to edu-tech, apparel, and F&B, leading teams teams at B2B SaaS startups, global multinationals, and the public sector. He’s the Founder & Host of The Newcomer’s Podcast featuring immigrants and their stories of moving to a new country, and he’s currently producing a documentary on the immigrant’s experience.