19 Best Influencer Marketing Software Reviewed for 2025

Sprout Social is a social media management platform designed to help businesses with their social media presence across multiple platforms. It offers a comprehensive suite of tools for social media publishing, engagement, analytics, and reporting. Ideal for businesses of all sizes, Sprout Social caters to brands, agencies, and enterprises looking to enhance their social media strategies.

Why I Picked Sprout Social: I like that the platform allows users to discover and connect with authentic influencers through smart filters, ensuring that collaborations are relevant and effective. The comprehensive campaign management tools enable brands to handle everything from negotiations and contracts to content approval and payments, all in one place. Additionally, Sprout Social provides real-time analytics to track campaign performance, measure ROI, and optimize strategies, making it an invaluable tool for influencer marketing.

Sprout Social Standout Features & Integrations

Key features include social listening capabilities, which help brands monitor relevant conversations and identify potential influencers who are already engaging with their brand or industry. Another noteworthy feature is the detailed reporting and analytics, which provide insights into both paid and organic content performance. Sprout Social's content calendar also helps teams collaborate seamlessly, ensuring timely and coordinated social media campaigns.

Integrations include Facebook, X (Twitter), Instagram, LinkedIn, Pinterest, YouTube, Google Analytics, HubSpot, Salesforce, Zendesk, and Slack.

Impact.com is a partnership management platform that helps businesses discover, manage, and grow various types of partnerships, including those with influencers. It offers tools to enhance the entire partnership lifecycle, from recruitment to performance tracking.

Why I Picked Impact.com: One of the standout features of Impact.com is its comprehensive influencer discovery tool. This feature allows you to search for influencers based on specific criteria such as geographical location, social platform, follower size, and vertical. This targeted approach ensures that you can find influencers who align closely with your brand values and campaign goals, leading to more authentic and effective partnerships. 

Impact.com Standout Features & Integrations

Key features include detailed insights into various metrics, including demographics, attribution, and content performance. It also offers a centralized content library where you can manage all creator-generated content in one place, making it easy to store, review, and repurpose content as needed. It even has paid amplification options, allowing you to boost the reach of high-performing influencer content directly through the system. 

Integrations include Google Analytics, Shopify, BigCommerce, Stripe, PayPal, WordPress, Magento, WooCommerce, Salesforce, HubSpot, Marketo, and Mailchimp.

Grin is an all-in-one creator management platform. It has features that help you run your entire influencer marketing program, from finding talent to reporting and analysis. Grin has a simple web extension tool that lets you collect potential partner profiles as you scroll through social sites in real-time.

Why I Picked Grin: Grin has a huge list of over 32,000,000 creators you can search through to find potential influencers. Each profile contains information such as the social networks the creator is active on and how many followers they have. You can also bring over your existing list of partners if you have one. Once you have found your content creators, the app simplifies the communication process. You can reach out to your partners from within the app and provide everything they need to create great content.

Grin Standout Features & Integrations

Key features include robust reporting and analysis that you can use to track campaigns in real-time. Use this to see metrics like revenue, conversions, ROI, and engagement rate. Another cool feature is the live URL. This is a proposal page you can create and send to influencers. It helps simplify campaign management by including all the information influencers need, as well as some self-service style features. For example, they can use this page to request products or view their contract terms and conditions.

Integrations include a ton of relevant tools, including social channels and ecommerce providers like Shopify and WooCommerce.

#Paid is a platform with specific features for matching with top creators and then turning influencer content into assets to use for paid ads. It stands out due to the unique way it connects creators and brands. Rather than using an influencer search engine, the tool automatically recommends creators who are a top match for your brand.

Why I Picked #Paid: The creators chosen through #Paid are all pre-qualified and have audiences that match your target market. They will even pitch ideas so your marketing team will get an idea of the type of content they will create for your campaign. When you find someone to work with, there are plenty of tools to streamline communication and help with content management. You can share feedback with creators within the app to ensure it meets your needs exactly.

#Paid Standout Features & Integrations

Key features include its ad whitelisting features. If you like a particular piece of content, you can use it to build ad sets for Facebook or Instagram. You can then see key campaign metrics such as the number of people you reach and the Return on Ad Spend. They also have tons of workflow automations, meaning all negotiating, contracting, payments, rights, and legal considerations can be taken care of without human intervention.

Integrations include Instagram, LinkedIn, Facebook, Twitter, and TikTok.

Brand24 serves as a streamlined influencer marketing platform, designed to efficiently identify and engage with key influencers in various industries. It offers real-time monitoring of online conversations, enabling brands to quickly spot influential voices in their niche.

Why I picked Brand24: Brand24 excels as an influencer marketing software by providing businesses with the tools to effectively identify and analyze influencers who are already engaging with their brand or could potentially amplify their marketing messages. By monitoring mentions across social media and the web, Brand24 helps companies pinpoint influencers based on the relevance of their content, engagement levels, and the reach of their audience. This enables marketers to strategically partner with influencers who align with their brand values and target audience, thereby maximizing the impact of their campaigns.

Brand24 Standout Features and Integrations

Features include a unique Influencer Score, which ranks social media influencers based on their impact in discussions relevant to your brand. This feature goes beyond traditional metrics like follower count, delving into how influential an individual is within specific conversations or topics. This targeted approach helps brands identify and collaborate with influencers who have a genuine and significant impact in areas most relevant to their products or services, rather than relying on broad, generalized influence metrics.

Integrations include Slack and SEMrush.

Klear is an influencer marketing platform with all the features you need to manage campaigns. They are geared towards larger enterprises with big marketing budgets and offer access to over 30 million influencers and creators across a variety of social platforms.

Why I Picked Klear: The influencer discovery tool lets you search through profiles to find the most relevant creators for your campaign. You can narrow down the list based on filters such as location, category, and level of influence. Once you have a shortlist, it’s easy to see each person’s statistics, such as follower count, the platforms they are active on, and the engagement each post receives. Klear also has plenty of features for managing influencer relationships, such as a CRM and communication platform. This makes it easy to share the information influencers need to run successful campaigns, such as briefs, content approval, and payments.

Klear Standout Features & Integrations

Key features include a brand safety tool that highlights potential issues such as fake followers or frequent explicit language use. I also like that you can see an influencer’s previous brand affinities from within the search platform. This provides crucial insight into your competitor’s marketing strategies.

Integrations include Shopify, TikTok, Instagram, YouTube, and Slack.

Upfluence is influencer marketing software with all the features you need to manage campaigns, from finding talent to analyzing results. It has powerful search features with in-depth details about each person’s reach, audience, and the platforms they operate on.

Why I Picked Upfluence: Upfluence allows you to search and identify relevant influencers based on specific criteria such as industry, audience demographics, location, and social media reach. Brands can communicate their goals, provide guidelines, and share campaign details. Influencers can then create and share content in line with the brand's requirements. Upfluence offers tools for curating and organizing user-generated content. Brands can browse through the content created by influencers and select the most impactful pieces to feature on their own platforms, such as websites, social media channels, or marketing campaigns. This helps you tap into content that already exists and use it for your benefit.

Upfluence Standout Features & Integrations

Key features include built-in payment systems, which are useful if you work with a large number of influencers across different regions. The tool handles payments to people in over 200 countries. It also has an algorithm that analyzes each creator to advise you on how much to pay for a campaign. Social listening is another feature I like. It tracks all mentions of your brand and your competitors across different channels.

Integrations include plenty of CMS, affiliate, analytics, and communication tools, like Shopify, WooCommerce, BigCommerce, Klaviyo, Magento, Hootsuite, Outlook, Gmail, PayPal, Refersion, and hundreds of others if you connect them through Zapier (may incur additional costs).

Refersion is a platform that helps you connect with influencers to run affiliate marketing campaigns. It has a marketplace that makes it easy to connect with affiliates, or you can bring your own contacts into the platform. It has fair and transparent pricing that is affordable even for smaller brands or startups.

Why I Picked Refersion: Creating an affiliate campaign is easy. You just have to connect your ecommerce store provider and then create commission offers. It’s possible to create tiers so you can offer different percentages to specific groups of referrers. You can also create coupon codes that turn customers into affiliates by paying out if a friend they refer buys. Refersion makes it easy to pay your affiliates. You can create custom commission schedules and then automate payment via common methods like PayPal or bank transfer. The platform will also take care of any taxes and manage forms like W-9 or 1099s.

Refersion Standout Features & Integrations

Key features a range of advanced attribution models that allow businesses to accurately attribute conversions to the appropriate affiliates. While many affiliate marketing platforms use a last-click attribution model by default, Refersion goes beyond this and provides options like first-click, multi-touch, and custom attribution models. They also have a unique focus on affiliate programs, letting you quickly and easily create affiliate links to products/services you want to highlight and offer commission rates for those who sign on.

Integrations include Shopify, BigCommerce, WooCommerce, PayPal, Trolley, and Amazon, as well as access to developer APIs for more DIY options.

Brandbassador is an influencer management platform. It helps brands manage ambassadors and create effective influencer programs. They offer a unique approach to working with creators by letting inlfuencers join pre-set projects and tasks and then earn rewards by participating in your marketing program.

Why I Picked Brandbassador: The Brandbassador influencer app is an interesting take on relationship management. It gamifies the content promotion process by letting you create tasks with specific rewards such as gift cards, cash, or free products. You can send these tasks to specific groups of ambassadors—which you can define based on factors like their region or their tier. The chosen influencers then choose which tasks they want to complete. As they complete tasks, the platform gathers performance statistics and displays KPIs in your dashboard.

Brandbassador Standout Features & Integrations

Key features include built-in product seeding tools that let you target key influencers and automate the process of getting your products into their hands. You also have the capability to mass message all your selected inlfuencers together or segment them into groups and control communications that way.

Integrations include BigCommerce, Shopify, and Magento. If your platform isn’t included on the list of existing integrations, the product’s development team can help you with custom integration.

NeoReach is an influencer marketing tool that stands out due to its full-service offering. It’s part software, and part influencer marketing agency. If you choose the managed services plan, the NeoReach team will run your entire influencer marketing strategy for you, from sourcing influencers to reporting. It’s a unique solution if you want to completely hand off campaign management to someone else.

Why I Picked NeoReach: NeoReach is a powerful influencer marketing platform that stands out due to its extensive range of native integrations. With a diverse array of integrations available, NeoReach seamlessly connects with various social media platforms, analytics tools, and content management systems. They primarily leverage integrations to make sure you have all the information you need to make data-driven campaign decisions. Their API allows you to mix and match the important datasets from their database to create the exact parameters that you're looking for, be it the fastest growing channel in a niche hobby community or spotting high profile accounts according to native language preferences.

NeoReach Standout Features & Integrations

Key features include AI-powered technology analyzes vast amounts of data to identify influencers who are the best fit for a brand's campaign objectives, target audience, and brand values. By using machine learning algorithms, NeoReach can efficiently identify influencers who have the highest potential to drive engagement. NeoReach also offers advanced features such as automated outreach, content approvals, and centralized communication channels.

Integrations include YouTube, Twitter, Instagram, Facebook, Twitch, TikTok. as well as 400+ network endpoints that can pull and parse advanced data sets into whatever insights you are looking for.