25 Best Market Intelligence Software In 2024

HighLevel is a marketing automation platform that helps businesses manage customer relationships, engagement, and market intelligence. Marketing teams can use it to track competitor data and market trends in real-time.

Why I picked HighLevel: The software allows your team to monitor competitors in real time, offering insights that can help you adjust your strategies quickly. The platform offers tools to track market changes, so you can stay ahead of the competition. You’ll also get access to analytics that show how your competitors’ moves impact your market share. With everything in one place, your team can make faster decisions based on current data. This makes it easier to stay agile in a competitive market.

HighLevel Standout Features and Integrations

Features include real-time market tracking, competitor performance analysis, and trend monitoring. Your team can analyze competitor data, track market shifts, and gain insights from industry trends all in one place. You’ll be able to adjust marketing strategies based on competitor movements and market changes.

Integrations include Google My Business, Facebook Messenger, Twilio, Stripe, QuickBooks, Mailgun, Gmail, Outlook, WordPress, and Zoom.

SimilarWeb is a trusted market intelligence tool that helps businesses get information regarding the top websites in their industry. The software helps analyze websites to view their ranking, traffic, demographic targeting, and other vital details.

Why I picked SimilarWeb: With SimilarWeb, your business can analyze competitors’ websites and understand how they acquire customers. The information from SimilarWeb will help you know who your competitors are, what their customers look for, and how you compare to them. You can also get a lot of customer insight you can use to enhance marketing strategies and find out what niche your competitors are attracting.

SimilarWeb Standout Features and Integrations

Standout features include behavioral analysis and audience insights tools that help you uncover where your target audience is spending their time online. The platform’s consumer journey analysis tools help you understand complete customer journeys and provide information about competitors’ strategies.

Integrations include connections with popular organizational tools, such as Adverity, Biscience, Data Virtuality, Desktop.com, EXADS, Google Analytics, Netpeak Checker, Salesforce, Shift, Syfter, and other software options. SimilarWeb provides an API that allows you to make custom integrations if necessary.

6sense helps B2B businesses collect predictive intelligence about prospective buyers, analyze their needs, and predict their actions across different stages of their buying journey.

Why I picked 6sense: If you’re operating in a B2B organization, I added 6sense to this article because I believe it’s worth consideration. 6sense offers a predictive intelligence engine that gives your marketing team the details everyone needs regarding where your prospects are in their buying journey, identifies which accounts and contacts to target, and understands which campaign activities encourage prospects down sales cycles. The high-qualified leads you generate can be assigned to sales teams, allowing them to offer valuable products or services to these prospects.

6sense Standout Features and Integrations

Standout features include intent data to help you discover hidden demand and identify who’s ready to buy. 6sense also uses artificial intelligence and real-time data to eliminate the guesswork from developing quality marketing pipelines.

Integrations include connections with multiple business tools, such as Alyce, Bombora, Bound, Clari, Drift, HubSpot CRM, LeanData, Marketo, Microsoft Dynamics 365, Salesforce, and other software options. You can also use 6sense’s API to create custom integrations with your systems.

Meltwater is a robust market intelligence software that provides extensive information through media monitoring and analysis features.

Why I picked Meltwater: The platform excels in monitoring multiple media channels, including social media, broadcast outlets, online news, and print publications. Meltwater helps you monitor these sources, allowing you to track your business’s mentions, identify industry trends, and analyze customer sentiment. With customizable dashboards and real-time alerts, Meltwater can easily update you on relevant information.

Meltwater Standout Features and Integrations

Standout features include competitive intelligence tools that empower you to monitor your competition’s activities across multiple channels while giving you actionable insights regarding their strategies. Meltwater also offers social listening and engagement capabilities that help you understand what your audiences say about your brand across multiple social media channels - and you can directly engage with your audience from the platform.

Integrations include connections with various systems and platforms that allow you to share and centralize data according to your needs, such as Audiense, Data Virtuality, Desktop.com, Intelligence2day, Netino, Rippling, and Semeon Analytics. Meltwater also offers an API you can use to make custom integrations with your company’s tools.

AlphaSense is an enterprise market intelligence software that uses artificial intelligence to help businesses scan public and private data sources.

Why I picked AlphaSense: You might be used to researching markets and competition on Google, but using AlphaSense AI can enhance your research process and get you better results. You can efficiently perform a keyword or company search on AlphaSense to find premium data from sources such as SEC filings, industry journals, earnings transcripts, broker research, and regulatory content. The platform’s AI can also help you identify sentiment and key mentions inside call recording transcripts.

AlphaSense Standout Features

Standout features include intelligence workflow tools that help you turn your research into action and share it with your team. The platform also provides a visual dashboard to help you monitor insights effectively.

NetBase Quid helps businesses focus on the perception consumers have about their organization. It provides a robust AI-powered analytics tool that offers businesses extensive flexibility to meet their intelligence requirements.

Why I picked NetBase Quid: As you likely know, you can’t control your business's perception; your consumers do, so I added NetBase Quid to help your organization uncover how your audience feels about your brand. You will have access to data from multiple sources, such as news and blog websites, social media networks, patents, forums, and more. NetBase Quid will provide you with sentiment analysis with the information it collects on your behalf, allowing you to extract the most accurate insights from each data source.

NetBase Quid Standout Features and Integrations

Standout features include tools to help you identify how your organization measures against your competition, helping you understand what consumers like, dislike, or love about a brand. The platform can also help you discover the vital factors that impact brand passion among your target audience and see what excites them most to increase their loyalty to your company.

Integrations include connections with hundreds of systems through a paid Zapier account, such as ActiveCampaign, Airtable, Asana, Help Scout, HubSpot, Mailchimp, Microsoft Teams, monday.com, Slack, Zendesk, and other software options. You can also use the platform’s API to create more customer integrations with your business’s applications.

Brandwatch is a consumer intelligence tool many global brands use to gain powerful consumer information.

Why I picked Brandwatch: The platform is a digital consumer intelligence software that provides you with access to social media data and insights about various business organizations. Brandwatch uses advanced artificial intelligence and machine learning algorithms to analyze data, find patterns, and create insights on aspects such as competitor activity, market trends, and consumer behavior. By utilizing the information from Brandwatch, you can make more intelligent, data-driven decisions that help you adapt to changes faster and easier in your consumer market.

Brandwatch Standout Features and Integrations

Standout features include social listening and analytics tools that allow you to monitor social media networks and analyze conversations about your industry, competitors, or brand, tracking keywords in real time and providing valuable insights into consumer sentiment, trends, and possible growth opportunities. Brandwatch also provides in-depth data visualization capabilities that enable businesses to see their data in various formats, like graphs, charts, and word clouds, empowering organizations to discover patterns and trends within their data while allowing simple sharing capabilities with colleagues or stakeholders.

Integrations include connections with various business systems such as BuzzSumo, Converseon, Conversocial, Hootsuite, Khoros, Neurons, Percolate, QBank, Sociuu, StoryStream, and other software options. You can also use the platform’s API to connect Brandwatch with your current systems.

Owler provides a comprehensive database of enterprise information of more than 15 million companies. The platform uses a unique crowdsourcing approach to collecting and delivering business details to users.

Why I picked Owler: I wanted to add Owler to this list because it provides businesses with a comprehensive list of over 15 million international brands created from multiple sources and communities. The platform sources this business information and delivers them to users as news alerts, company profiles, and community polls. With these details, you can get competitive information about an organization’s earnings, employee count, and likely business outcomes.

Owler Standout Features and Integrations

Standout features include real-time, curated insights delivered to your inbox that detail the latest information about your competitors. Owler also allows users to track the market and industry trends most relevant to their business by enabling simple media coverage, allowing them to act quickly on crucial news.

Integrations include connections with various business tools that allow you to share valuable company details without leaving the applications, such as ChatGPT, HubSpot, Microsoft Teams, Salesforce, and Slack. Owler also offers an API so that you can make custom integrations with your toolset.

Talkwalker helps businesses collect social data intelligence across all social media channels and measure their impact against the competition. The information derived from the platform allows companies to monitor their online presence, analyze data, and make smarter decisions.

Why I picked Talkwalker: One of the key strengths that makes Talkwalker a relevant option for this list is its real-time social data intelligence. Tracking conversations across multiple platforms through Talkwalker enable you to identify trends measure consumer sentiment, and get an overview of your campaigns’ effectiveness. The platform can also help you identify your industry's critical players, influencers, followers, and fans for a specific brand or topic.

Talkwalker Standout Features and Integrations

Standout features include AI-powered analytics that provides in-depth details about your data, helping you identify insights by analyzing components such as text, images, and videos from various sources. Talkwalker also provides customer feedback analytics tools that help you get actionable insights to improve customer retention, loyalty, and satisfaction.

Integrations include connections with a wide range of business applications, such as Adverity, Audiense, Domo, Google Data Studio, Hootsuite, Khoros, Medalia, Onclusive, Salesforce, Zendesk, and other software options. You can also use Talkwalker’s API or a paid Zapier account to make custom integrations.

Crayon is a comprehensive market intelligence tool that enables businesses to track their competitors’ activities. The platform allows companies to analyze activities surrounding their performance and their launched marketing campaigns.

Why I picked Crayon: The platform allows you to keep tabs on your competitors’ every move and monitor more than 100 data types associated with them. Crayon combines human and artificial intelligence to give you insights to help your teams create winning strategies. Crayon enables you to monitor and assess everything from pricing changes to marketing campaigns.

Crayon Standout Features and Integrations

Standout features include a collaborative workspace that allows your team members to discuss findings, share details, and work together. Crayon also offers customizable alerts, reports, and digests to help activate competitive intelligence throughout your company.

Integrations include connections with popular third-party systems that help your teams get more information without changing their work, such as ClickUp, Freshsales, Gong, Highspot, HubSpot, Microsoft Teams, Notion, Salesforce, Showpad, Slack, and other software options.