17 Best Brand Advocacy Software In 2025

Birdeye is an AI-enabled brand reputation management platform that offers competitive benchmarking capabilities that marketing teams can use to get an overview of advocacy campaign performance.

Why I picked Birdeye: The platform provides insights into advocates and how their efforts compare to other advocates, helping them see where they stand in your campaigns. This feature from Birdeye encourages some healthy competition between your advocates, motivating them to shine and improve performance. Also, this allows you to identify top-performing advocates and reward them appropriately.

Birdeye Standout Features and Integrations

Standout features include referral templates to help you save time and easily customize messaging and designs, increasing conversions and effectively reflecting your brand. Birdeye also offers referral rewards capabilities that help increase response rates and maximize referral conversion.

Integrations include over 3,000 native connections to simplify advocate programs, such as Acuity Scheduling, AgencyAnalytics, Constant Contact, Hubspot, Invoice2go, Power BI, QuickBooks Online, Salesforce, ShippingEasy, Zoho CRM, and other software options. You can also create custom integrations using Birdeye’s API or a paid Zapier account.

Brand24 is a brand advocacy software that empowers companies to identify and engage with their most influential supporters, leveraging real-time monitoring of online mentions to amplify positive brand experiences. Brand24's sentiment analysis helps in pinpointing positive mentions, enabling companies to amplify these voices through social sharing and engagement strategies. By leveraging these authentic endorsements, businesses can enhance their brand's credibility, extend their reach, and build a stronger online presence.

Why I picked Brand24: Brand24 excels as a brand advocacy software by providing businesses with the tools to identify, monitor, and engage with brand advocates across various online platforms. By tracking mentions of the brand, products, or relevant keywords, companies can easily discover enthusiastic customers and influencers who are naturally promoting their offerings. This insight allows businesses to recognize and reward these advocates, fostering a sense of community and loyalty around their brand.

Brand24 Standout Features and Integrations

Standout features include advanced sentiment analysis reporting, which is particularly useful for brand advocacy, as it sifts through online mentions to identify not only the most positive and enthusiastic comments but also nuanced sentiments that could represent opportunities for turning satisfied customers into active advocates. By understanding the sentiment behind mentions, businesses can tailor their engagement strategies to more effectively foster brand loyalty and encourage positive word-of-mouth.

Integrations include Slack and SEMrush.

Referral Factory is a referral marketing platform that lets you build and track customized referral programs without any coding. It provides tools to create branded campaigns, manage referrals, and issue rewards. 

Why I picked Referral Factory: Referral Factory offers a drag-and-drop builder, so you can create referral programs tailored to your brand without technical expertise. This feature allows you to design pages for referrers and set up user notifications, ensuring a seamless experience for participants. Referral Factory also simplifies issuing rewards for successful referrals, offering options such as cash, vouchers, and custom coupons, with access to over 200 different rewards in more than 50 countries.

Referral Factory Standout Features and Integrations

Standout features include customizable tracking pages that let your referrers monitor their progress, including referral stats and rewards due. The platform supports building referral programs in over 25 languages, helping you reach a global audience. Additionally, Referral Factory ensures GDPR compliance, safeguarding user data and maintaining trust.

Integrations include HubSpot, Salesforce, monday.com, Zoho, Pipedrive, Zapier, Stripe, Intercom, and ServiceTitan.

Sociabble is an employee advocacy tool that helps marketing departments integrate relevant external content with internal ambassadors and social selling campaigns.

Why I picked Sociabble: The platform excels in integrating internal and external advocacy efforts to create effective campaigns. Sociabble provides a platform where your employees can engage in advocacy programs while connecting with external brand advocates. This holistic approach helps your brand encourage advocacy from internal and external stakeholders, resulting in a comprehensive, unified advocacy strategy.

Sociabble Standout Features and Integrations

Standout features include data security tools that meet GDPR compliance regulations, protecting corporate offices and remote workers. Sociabble will also provide a customer service management team to help you implement strategies when using the platform.

Integrations include the ability to create custom connections between Sociabble and your current systems using its API.

Haiilo helps marketing teams enhance employee advocacy by gamifying the experience to show employees how they perform compared to other team members.

Why I picked Haiilo: I decided to add Haiilo (formerly Smarp) because it uses a gamification system to help enhance your employee advocacy strategy. Haiilo transforms employee advocates into active, enthusiastic brand ambassadors by introducing functions such as challenges, leaderboards, and rewards. This will help foster healthy competition among your team and increase employee engagement through advocacy efforts.

Haiilo Standout Features and Integrations

Standout features include employee surveys that help you understand what matters most to your employee advocates through intelligent insights and automated analytics. Haiilo also offers multichannel communication tools that foster a connected workforce between you and your employee advocates.

Integrations include connections with a small number of tools to extend Haiilo’s functionality, such as Drupal, Google Drive, Hubspot CRM, Microsoft Teams, OneLogin, Salesforce, Slack, Telekom MMS, Trello, WordPress, and other software options. You can also create custom integrations with the platform’s API when needed.

Ambassador helps marketing teams optimize to enhance brand awareness in real time to drive revenue.

Why I picked Ambassador: What makes Ambassador stand out from the other options throughout this article is its automated referral optimization tools. Ambassador uses machine learning and predictive analytics that recommend the best channels, times, and methods for your advocates to refer new customers. This empowers your team to eliminate all the guesswork from referral marketing, ensuring your advocates maximize their impact and increase successful referrals.

Ambassador Standout Features and Integrations

Standout features include multi-language tools that remove regional complications and barriers to secure your business’s global presence. With Ambassador, you can also create branded customer portals that allow you to maintain complete control of your brand image and messaging.

Integrations include native connections with the tools you’re likely already using in your organizations, such as Campaign Monitor, Hubspot, Magento, Mailchimp, Recurly, Salesforce, Segment, SendGrid, Shopify, WooCommerce, and other software options.

Sprout Social’s employee advocacy capabilities enable marketing teams to share content libraries so their employee brand advocates can quickly and easily post to their preferred social network.

Why I picked Sprout Social: I added Sprout Social to this list because the platform sets itself apart by offering an employee advocacy content library. Sprout Social provides a centralized repository of pre-approved content your employee brand advocates can share, allowing you to simplify content distribution and ensure consistent brand messaging. This can help you streamline content management and make it easier for your team members to become advocates.

Sprout Social Standout Features and Integrations

Standout features include tools to help you draft and send message ideas so you can ensure advocates stay on-brand. Your employee advocates can also use Sprout Social to explore and follow relevant tops and suggest content.

Integrations include connections with tools and systems to help you and your team access all the content they need to promote your brand, such as Dropbox, Feedly, Google Analytics, Hubspot, Marketo, Microsoft Dynamics 365, Salesforce Marketing Cloud, Shopify, Slack, Zendesk, and other software options. Sprout Social also allows you to create custom integrations using its API or a paid Zapier account.

Yotpo offers user-generated content management and amplification tools to help brands showcase advocates’ photos and videos to enhance future shoppers’ experiences.

Why I picked Yotpo: The platform deserves a place in this article because it offers marketing teams a user-generated content amplification tool. With Yotpo, you can automatically identify and promote high-quality user-generated content from your advocates across multiple marketing channels. This will leverage authentic content created by advocates and customers alike, allowing you to take advantage of the trust and credibility of user-generated content.

Yotpo Standout Features and Integrations

Standout features include tools to help you create and handle loyalty and referral rewards programs to engage with advocates and convince new ones to work with your brand. Yotpo also empowers your organization to use customers as advocates by leveraging authentic reviews and displaying them where they will have the most significant impact.

Integrations include connections with leading third-party applications to help your brand create engaging experiences, such as Builder.io, Drip, Gorgias, Justuno, Klaviyo, Mailchimp, Ometria, Slack, Tray.io, Zendesk, and other software options. You can also create custom integrations when needed through Yotpo’s API.

Refersion helps organizations create advocate campaigns by enabling ambassadors to sign up as affiliates and track their links to see clicks and conversions in real-time.

Why I picked Refersion: What makes Refersion an excellent addition to this article is its ability to efficiently integrate affiliate marketing with brand advocacy. Refersion allows you to track and manage advocate and affiliate links in a centralized platform. It’s beneficial if you engage in advocacy and affiliate marketing, allowing you to create a cohesive approach to managing relationships and tracking performance.

Refersion Standout Features and Integrations

Standout features include an all-in-one platform to help you support brand ambassadors, create campaigns, and manage an unlimited number of affiliates. Refersion can also help you ensure your affiliate payments are on time and accurate.

Integrations include native connections with tools such as AnyTrack, Attentive, Carthook, Klaviyo, Littledata, Magento, Mailchimp, Segment, Upfluence, Yotpo, and other software options. Refersion also provides an API you can use to create custom integrations, or you can use a paid Zapier account.

Firstup allows marketing teams to create branded mobile advocacy apps they can use to comment, like, and share approved content and manage conversations.

Why I picked Firstup: Firstup helps you develop mobile advocacy apps for your ambassadors to use to engage with your brand while on the go. This mobile-centric approach ensures your advocates can share content and take part in advocacy programs from their devices, making it convenient and accessible for modern, mobile workforces. To ensure your advocates are performing as expected, Firstup allows you to easily track and prove value across channels with customized reports.

Firstup Standout Features and Integrations

Standout features include collaboration tools that help you unify your workforce on a centralized platform and connect with your team. Firstup also provides a design studio that enables you to create campaigns at scale via pre-built journeys and an asset library.

Integrations include connections with a small number of tools and systems to help you create straightforward experiences, such as Facebook, Google Analytics, Instagram, Marketo, Microsoft Teams, Salesforce, Slack, Tumblr, WordPress, Yammer, and other software options. You can also use Firstup’s API to create custom integrations with your current tech stack.