25 Best Click Fraud Software Reviewed For 2025
10 Best Click Fraud Software Shortlist
Here's my pick of the 10 best software from the 25 tools reviewed.
Click fraud software helps you detect and block fake clicks, ensuring your ad budget goes toward genuine user engagement instead of bots or competitors. These tools provide real-time monitoring, advanced analytics, and automated protection to keep your campaigns performing efficiently.
If you’re feeling overwhelmed by the number of options available, don’t worry—you’re in the right place. As a marketing professional, I’ve tested and compared dozens of click fraud prevention platforms.
In this guide, I’ll highlight the top tools to help you choose the right solution, protect your campaigns, and make the most of every advertising dollar.
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Best Click Fraud Software Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best click fraud software for affordability | 7-day free trial available | From $69/month | Website | |
| 2 | Best for real-time click fraud blocking | Free trial available | From $56/month | Website | |
| 3 | Best click fraud software for multi-platform protection | Not available | Pricing upon request | Website | |
| 4 | Best click fraud software for mobile ad fraud prevention and detection | 30-day free trial | Pricing upon request | Website | |
| 5 | Best click fraud software for tracking Google Ads | 7-day free trial + demo available | From $89/month | Website | |
| 6 | Best click fraud software for small and medium-sized businesses | 14-day free trial | From $29/month | Website | |
| 7 | Best click fraud software for blocking click farms | Free trial upon request | Pricing upon request | Website | |
| 8 | Best click fraud software for their rules feature | 1-year free trial | From $15/month | Website | |
| 9 | Best click fraud software for ease of use | Free trial available | From $390/month (billed annually) | Website | |
| 10 | Best click fraud software for affiliate partner monitoring | Free plan available | Pricing upon request | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Click Fraud Software Reviews
Here’s a detailed description of the best click fraud software that showcases each tool’s noteworthy features, pricing details, and pros and cons list. I’ve also included a screenshot illustrating a feature in action.
Pros and cons
Pros:
- Clear reporting and analytics for better decision-making
- Automated fraud detection with no complex setup required
- Works across multiple ad networks (not limited to Google Ads)
Cons:
- Does not work on Linkedin, Reddit and other popular ad networks
- Short 7 day trial period
24metrics is a click-fraud detection platform designed to monitor and filter invalid traffic impacting your digital ad campaigns. It watches each incoming click and conversion in real time, flags suspicious patterns such as bots, proxies or click-farming, and lets you act before your ad spend is wasted.
Why I picked 24metrics: I chose 24metrics for its real-time screening, which means you’re not just analyzing past events but can stop fraudulent clicks when they happen. It also tracks a wide variety of risky signals — like VPN/proxy use, click flooding and device fingerprinting — so your team gets more insights, not just generic flagged clicks. I also like its transparent reporting, letting you see the reason a click was flagged and the traffic source, which helps you share clarity with advertisers or partners that might challenge the numbers.
Standout features & integrations:
Features include machine-learning-backed algorithms that spot sophisticated fraud patterns like headless browsers or click-farm networks mimicking human behaviour. You'll also be able to monitor policies across different advertising verticals — mobile apps, gaming, e-commerce, lead generation or RTB — so you get tailored detection rules relevant to your campaign type.
Integrations include AdRoll, Bombora, Experian, Outbrain, PubMatic, Taboola, TripleLift, Appsflyer, Adjust, Singular, Branch, Swaarm, GetCake, Affise, Everflow, HasOffers, Trackier, Tune, Google Ads, Microsoft Advertising (Bing), Facebook Ads, LinkedIn Ads, and Twitter Ads.
Pros and cons
Pros:
- Detailed reports on flagged traffic reasons
- Detects bots, proxies, VPNs and click flooding
- Real-time click and conversion screening
Cons:
- Requires ongoing tuning of rules as fraud methods evolve
- Some filter parameters require specialist know-how to configure
Previously known as PPC Protect, Lunio is a click fraud detection and prevention software designed to help businesses protect their online marketing campaigns, particularly pay-per-click (PPC) campaigns. By identifying fraudulent, invalid, and unintended clicks, Lunio helps businesses understand the true performance of their channels, campaigns, and ads, allowing them to make informed decisions.
Why I picked PPC Protect: I picked PPC Protect because it helps with multi-platform protection by providing businesses with an automated solution that can integrate with other marketing apps and platforms, providing protection across multiple channels. Additionally, PPC Protect safeguards online marketing campaigns across various platforms, including Google Ads, Bing Ads, Facebook Ads, and more.
PPC Protect Standout Features and Integrations:
Standout features include account alerts that notify businesses when it detects fraudulent activity on their online marketing campaigns. It also offers advertising management tools that allow businesses to manage their online marketing campaigns across multiple platforms.
Integrations include Shopify, Instagram, HubSpot Marketing Hub, Twitter, YouTube, Snapchat, Google Ads, TikTok, Marketo Engage, and Leadpages. You can also get additional integrations through API.
Pros and cons
Pros:
- Generates instant click reports
- Supports 15+ platforms
- Provides API integration
Cons:
- No free trial is available
- Pricing details are not transparent
Best click fraud software for mobile ad fraud prevention and detection
Protect360 is a fraud protection solution offered by AppsFlyer.
Why I picked AppsFlyer: Protect360 of AppsFlyer is the best solution for mobile ad prevention and detection due to its comprehensive and always-on fraud detection and prevention suite. It protects against all common types of mobile ad fraud like install hijacking, click flooding, device farms, and bots. It utilizes AppsFlyer's scale, machine learning, and behavioral analysis to provide cover against known and new types of fraud.
AppsFlyer Standout Features and Integrations:
Standout features include post-attribution fraud detection. This feature identifies and blocks fraudulent installs after attribution through automatic pattern identification. Once attributed, an install cannot be erased, but Protect360's post-attribution fraud detection can retroactively deny fraudulent activity based on patterns found post-install.
Integrations are available with 10,000+ apps, including Meta for Business, Twitter, Google Ads, Adobe Campaign, Customer.io, Affise, Segment, RevenueCat, TrafficGuard, and Supermetrics. You can also get additional integrations through API.
Pros and cons
Pros:
- Protects against all common types of mobile ad fraud
- Includes an API
- Large number of integrations
Cons:
- No integration with Zapier
- Pricing details are not transparent
ClickGuard is a software that provides click fraud protection and optimization for pay-per-click (PPC) campaigns. It helps businesses identify and eliminate malicious or useless traffic to ensure their advertising budget is used effectively.
Why I picked ClickGuard: The best aspect of ClickGaurd is that it protects your ppc ads from click fraud and invalid traffic. These may be accidental clicks or existing customers looking for further information.
ClickGaurd also provides detailed reports that provide key information about your campaigns, keyword performance, threat analysis, etc. You can also automate and share these reports with your team members or clients.
ClickGuard Standout Features and Integrations:
Standout features include automated optimization, time-on-site condition, GEO location protection, and proxy VPN detection. Also, ClickGaurd is a fully automated protection tool that enables businesses to run secure and effective pay-per-click campaigns without manual intervention. This means that businesses can continuously monitor and protect their PPC campaigns without manually reviewing and analyzing data.
Integrations are available with advertising software, CMS platforms, landing and lead capture software, website hosting, and e-commerce platforms. These software are Google Tag Manager, WordPress, Joomla, Drupal, Leadpages, LanderApp, ClickFunnels, Unbounce, Weebly, Squarespace, and more.
Pros and cons
Pros:
- Great for tracking Google Ads
- Provides real-time monitoring of your campaigns
- Helps analyze user behavior
Cons:
- The user interface is complicated
- Limited automations
Best click fraud software for small and medium-sized businesses
Improvely is a web-based tool that provides advanced analytics, conversion tracking, and click fraud monitoring for online marketers and advertisers. It helps businesses optimize their online advertising campaigns, track conversions, and detect fraudulent activities that may impact their ad performance.
Why I picked Improvely: Improvely provides an easy-to-use dashboard where businesses can track all of their marketing efforts in one place. This simplifies the process of monitoring and analyzing marketing campaigns, making it accessible even for businesses with limited technical expertise.
Improvely offers team logins, custom-branded client reports, and export tools, making it suitable for businesses working alone, with a team, or with clients. It also facilitates collaboration and reporting, which is beneficial for small and medium-sized businesses that may work with multiple stakeholders.
Improvely Standout Features and Integrations:
Standout features include conversion tracking, which helps businesses track the effectiveness of their marketing campaigns and channels by identifying the source of every signup and sale. This feature allows businesses to optimize their marketing efforts and allocate resources more effectively.
Integrations include Google, Microsoft Excel, Facebook Ads, AdRoll, Twitter, Microsoft Bing, and Taboola.
Pros and cons
Pros:
- Generates customer profiles
- Provides multiple access control
- Free trial available
Cons:
- Limited integrations
- No demo available
Anura is a fraud detection and prevention platform that helps combat ad and click fraud in digital advertising and marketing campaigns. It provides advertisers, publishers, and marketers with the tools and insights to identify and mitigate fraudulent activities.
Why I picked Anura: I chose Anura because of its high accuracy in detecting ad fraud, which is crucial for safeguarding advertising budget and campaign performance. Anura's advanced algorithms and real-time data analysis enable it to examine various data points, such as IP addresses, user agents, geolocation, click patterns, and engagement metrics. This approach allows the platform to distinguish between genuine human interactions and fraudulent or bot-driven activities.
Moreover, Anura's machine learning capabilities continuously learn from new data and adapt to evolving fraud tactics, ensuring it stays ahead of emerging threats in the digital advertising landscape. This dynamic learning process enhances its accuracy over time, giving users confidence that they are receiving reliable and up-to-date insights about their traffic quality.
Also, Anura is TAG certified against fraud. The TAG certification is a rigorous and industry-recognized verification process demonstrating a company's commitment to combating ad fraud and promoting transparency and accountability within the digital advertising ecosystem.
Anura Standout Features and Integrations:
Standout features include a detailed analytics feature, which allows users to monitor traffic and fraud detection data as it happens. This feature enables advertisers and publishers to respond promptly to any fraudulent activity and take immediate action.
Integrations include Google, Instagram, LinkedIn, Meta, Microsoft, TikTok, and Twitter. You can also get additional integrations through the Anura API.
Pros and cons
Pros:
- Provides detailed analytics dashboard
- Provides easy integration with Google Tag Manager
- Helps segment traffic based on source and campaign
Cons:
- Pricing details are not transparent
- Limited live phone support
ClickBrainiacs is a click fraud detection and prevention software for Google Ads campaigns.
Why I picked ClickBrainiacs: ClickBrainiacs has a rules feature that allows users to set up customized rules to detect and prevent click fraud. For example, you can set rules to block clicks from certain countries.
Once the rules have been set up, the software will automatically detect and block fake clicks based on the rules. You can also manually block or unblock IP addresses if needed.
ClickBrainiacs Standout Features and Integrations:
Standout features include the email alerts feature, which sends email notifications to users whenever it detects false clicks. This allows users to stay informed and take the necessary action.
Pros and cons
Pros:
- Offers a one-year free trial
- Allows users to set up customized rules
- Provides downloadable PDF and Excel reports
Cons:
- The basic plan allows tracking of only one website
- Limited to Google Ads
FraudScore is a fraud detection and prevention software designed to help businesses identify and combat various types of online fraud. It is primarily used by digital marketers, advertisers, and e-commerce companies that engage in online advertising, lead generation, and affiliate marketing activities.
Why I picked FraudScore: FraudScore uses an individual approach to each client to make them comfortable with the software. This approach ensures that the software is tailored to each client's specific needs, making it easier to use.
FraudScore has a user-friendly interface that makes it easy to navigate and use. The software is designed to be easy to use, even for those who are not tech-savvy. It also provides workshops and training to analytics teams.
FraudScore Standout Features and Integrations:
Standout features include detailed reports and advanced traffic pattern recognition. The software also supports mobile and desktop traffic.
Integrations include Affise, TUNE, Everflow, AppsFlyer, Adjust, CAKE, Offerslook, and RedTrack. You can also get additional integrations through the FraudScore API.
Pros and cons
Pros:
- Offers a free trial
- Provides detailed reporting
- Easy to use
Cons:
- Not suitable for small teams
- Integration can be complex
TrafficGuard is a cloud-based ad fraud protection solution that provides technology and data to enable advertisers to maximize efficiency and growth. TrafficGuard monitors and analyzes incoming traffic in real-time to identify suspicious patterns and anomalies that could indicate fraudulent behavior.
Why I picked TrafficGuard: TrafficGuard is the best solution for traffic monitoring because of its unique features. TrafficGuard's full-funnel, multipoint solution allows advertisers to monitor their traffic at every stage of the funnel, from impression to conversion, and ensure that their advertising budget is being spent effectively.
TrafficGuard also offers customized filters, which allow advertisers to monitor their affiliate partners' activity and ensure that they are not engaging in fraudulent behavior.
TrafficGuard Standout Features and Integrations:
Standout features include a compliance filtering feature, which filters out non-compliant traffic that does not meet specific criteria set by the advertiser. This feature ensures that advertisers' budgets are not spent on traffic that does not meet their requirements.
Integrations include WordPress, Shopify, WooCommerce, Google Ads, Affise, Segment, TUNE, Singular, Kochava, and AppsFlyer.
Pros and cons
Pros:
- The dashboard is intuitive and easy to navigate
- Fast and reliable
- Easy to use
Cons:
- Limited integrations
- Pricing details are not transparent
Other Click Fraud Software
Here are a few more click fraud software that didn’t make it to the top 10 list, but they still offer valuable features and functionalities.
- ClickCease
Click fraud software for protecting WordPress website
- PPC Shield
Click fraud software for technical and behavioral analysis
- PPC Secure
Click fraud software for unlimited domains
- AdTector
Click fraud software for full traffic analysis
- CHEQ Essentials
For complex projects
- Clixtell
Video screen recorder to monitor clicks
- Click Guardian
For UK companies
- Singular
For pre-attribution rejections
- AdShield
For data-driven companies
- Lunio
For tracking on social media sites
- Fraudlogix
For built-in corporate cyber security tools
- ClickProtector
For advanced customizations
- AdSecure
For advanced and power users
- Fraud0
For tracking fraudulent programmatic interactions
- ClickReport
For pop-in warnings to discourage multi-clicks
Selection Criteria for Click Fraud Software
When selecting the best click fraud software to include in this list, I considered common buyer needs and pain points like budget protection and accurate ad performance tracking. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Detect fraudulent clicks
- Block suspicious IP addresses
- Monitor traffic sources
- Analyze click patterns
- Generate fraud reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Real-time alerts
- Customizable fraud detection rules
- Integration with multiple ad platforms
- Advanced analytics dashboard
- AI-driven fraud detection
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Customizable settings
- Clear data visualization
- Minimal learning curve
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars
- Comprehensive help documentation
- Responsive chat support
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple support channels
- Quick response times
- Knowledgeable staff
- Availability of a dedicated account manager
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Transparent pricing structure
- Flexible subscription plans
- Free trial availability
- Discounts for long-term commitments
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Positive user feedback
- Consistent performance ratings
- Commonly reported issues
- User recommendations
- Average review scores across platforms
How to Choose Click Fraud Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your business? Consider if it can handle increased traffic and larger campaigns as your needs expand. |
| Integrations | Does it connect with your existing tools? Check if it supports your ad platforms and marketing software for a seamless workflow. |
| Customizability | Can you tailor the software to your needs? Look for options to adjust detection rules and reporting features to match your specific requirements. |
| Ease of use | Is the interface intuitive? Ensure team members can quickly navigate and use the tool without extensive training. |
| Implementation and onboarding | How quickly can you get started? Consider the time and resources needed for setup and the availability of support during onboarding. |
| Cost | Does the pricing fit your budget? Compare subscription models and potential hidden fees to find a cost-effective solution. |
| Security safeguards | How does the software protect your data? Look for encryption, regular updates, and compliance with data protection standards. |
| Support availability | When will you need help? Check if support is available 24/7 and through multiple channels like chat, phone, and email. |
What Is Click Fraud Software?
Click fraud software is a tool designed to detect and prevent fraudulent clicks on online ads. Marketing professionals and advertisers typically use these tools to protect their ad budgets and improve campaign accuracy.
Features like detecting fraudulent clicks, blocking suspicious IPs, and monitoring traffic sources help with ensuring genuine engagement and accurate data. Overall, these tools save money and enhance ad performance by filtering out fake interactions.
Features
When selecting click fraud software, keep an eye out for the following key features:
- Fraudulent click detection: Identifies and filters out fake clicks to protect your ad budget.
- IP blocking: Prevents suspicious IP addresses from accessing your ads, reducing false engagement.
- Traffic source monitoring: Analyzes the origins of clicks to ensure they're coming from legitimate sources.
- Real-time alerts: Notifies users immediately of suspicious activity, allowing for quick action.
- Customizable detection rules: Lets you tailor fraud detection settings to match your specific needs.
- Advanced analytics dashboard: Provides detailed insights into click activity and fraud patterns.
- Integration capabilities: Connects seamlessly with your existing ad platforms and marketing tools.
- User-friendly interface: Ensures ease of use for team members with minimal training.
- Security safeguards: Protects your data with encryption and compliance with data protection standards.
- Comprehensive reporting: Generates detailed reports on click activity and fraud detection for better decision-making.
Benefits
Implementing click fraud software provides several benefits for your team and your business. Here are a few you can look forward to:
- Budget protection: By filtering out fake clicks, it ensures your ad spend is used effectively.
- Improved data accuracy: Accurate campaign data helps you make informed marketing decisions.
- Enhanced ad performance: Genuine engagements lead to better ad targeting and results.
- Time savings: Automated detection and alerts reduce the need for manual monitoring.
- Increased ROI: More efficient use of ad budgets leads to a higher return on investment.
- Better security: Protects your data and ad campaigns from fraudulent activities.
- Peace of mind: Knowing your ads are reaching real people provides confidence in your marketing efforts.
Costs & Pricing
Selecting click fraud software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in click fraud software solutions:
Plan Comparison Table for Click Fraud Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic click detection, limited IP blocking, and basic reporting. |
| Personal Plan | $10-$30/user/month | Click detection, IP blocking, traffic monitoring, and real-time alerts. |
| Business Plan | $50-$100/user/month | Advanced analytics, customizable rules, integrations, and comprehensive reports. |
| Enterprise Plan | $150-$300/user/month | Full feature set, dedicated support, advanced security, and custom solutions. |
Click Fraud Software FAQs
Here are some answers to common questions about click fraud software:
Can click fraud software integrate with my existing ad platforms?
Yes, most click fraud software solutions integrate with popular ad platforms like Google Ads and Facebook Ads. Check the software’s integration capabilities to ensure it supports your current marketing tools. This integration helps streamline data flow and improves overall campaign efficiency.
Is click fraud software difficult to set up?
No, many click fraud software solutions offer straightforward setup processes. Some provide guided setups, tutorials, or support to help you get started quickly. Make sure to choose a tool that offers resources or support during onboarding to ensure a smooth transition.
Can the software handle traffic from multiple ad networks?
Yes, many platforms are built to monitor clicks across Google Ads, Bing, Facebook, and other ad networks. However, the level of integration can vary—some offer native support while others may require manual tracking code setup. You’ll need to verify which networks are supported natively.
How do click fraud tools differentiate between real users and bots?
Most tools use behavior analysis, IP tracking, and device fingerprinting to flag non-human patterns. They look at things like abnormal click frequency, repeated clicks from the same location, or mismatched user agents. The detection method depends heavily on how the software’s algorithms are trained and updated.
Can the software automatically block fraudulent clicks?
Some platforms offer auto-blocking through ad platform integrations or dynamic IP blocking. Others only provide alerts, leaving the blocking action to the user. You’ll need to confirm how active or passive the system is in handling fraud.
What’s Next:
If you're in the process of researching click fraud software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.