Os 10 melhores softwares de marketing gratuitos para PMEs em 2026

Avaliações dos melhores softwares de marketing gratuitos

1. 

   1

   Canva

   Best for creating graphics

   • Free trial + free plan available
   • From $144/user/year (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Canva stands out as an intuitive platform designed to meet the diverse needs of marketing professionals seeking a cost-effective solution for creating visually appealing content. It appeals to small businesses, startups, and marketing teams who require a versatile tool to design graphics without the need for advanced technical skills. By offering a wide array of customizable templates and easy-to-use design tools, Canva solves the challenge of producing professional-quality visuals quickly, empowering users to focus on strategy rather than design logistics.

   Why I Picked Canva

   Canva is my choice for the best free marketing software for creating graphics because of its robust suite of design tools tailored for non-designers. I appreciate its drag-and-drop interface combined with a vast library of templates and stock images, which allows you to create eye-catching graphics that can elevate your marketing campaigns. Additionally, Canva's AI-powered design suggestions can inspire creativity and streamline the design process, making it a valuable asset for time-constrained marketers. Its ability to facilitate collaboration by allowing team members to work on projects simultaneously addresses the common challenge of disjointed team efforts.

   Canva Key Features

   Aside from its user-friendly design tools, Canva offers several features that enhance its value as a marketing software.

   • Brand Kit: Enables you to maintain brand consistency by storing brand assets like logos, fonts, and color palettes.
   • Content Scheduler: Allows you to plan and schedule social media posts directly from Canva, simplifying your content management process.
   • Photo Editing Tools: Includes features like background remover and advanced filters to enhance your images within the platform.
   • Magic Resize: Instantly resizes your designs to fit different platforms and formats, saving you the hassle of starting from scratch for each new medium.

   Canva Integrations

   Native integrations include Slack, Asana, Microsoft Teams, Google Drive, Dropbox, HubSpot, Mailchimp, Salesforce, Trello, and Vimeo.

   Pros and Cons

   Pros:

   • AI-powered design suggestions enhance creativity.
   • Free version offers substantial design capabilities.
   • Extensive template library supports diverse marketing needs.

   Cons:

   • Customer support often criticized as unresponsive.
   • Advanced design features are not robust for professionals.
   Learn more about Canva:

   • Check out Canva on their website
   • Read my in-depth review of Canva
2. 

   2

   Google Analytics

   Best for website intelligence

   • Free plan available
   • From $50,000/year (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Google Analytics provides invaluable insights for marketers seeking a free solution to enhance their digital strategies. This tool appeals to businesses of all sizes, offering detailed customer behavior analysis across various platforms. By leveraging data analysis and machine learning, you can address challenges such as improving marketing ROI and understanding customer journeys more deeply.

   Why I Picked Google Analytics

   I picked Google Analytics for its unmatched capabilities in delivering website intelligence, making it a top choice for free marketing software. This tool offers real-time monitoring, allowing you to track user activity as it happens, which is crucial for making timely marketing decisions. Additionally, its robust acquisition and engagement reports provide detailed insights into how users interact with your site, helping you identify areas for improvement. The predictive capabilities of Google Analytics also stand out, as they enable you to anticipate customer behavior and tailor your marketing strategies accordingly. These features collectively make Google Analytics an invaluable asset for anyone looking to gain a deeper understanding of their website's performance and enhance their marketing efforts.

   Google Analytics Key Features

   In addition to its website intelligence capabilities, Google Analytics offers several other features that make it an excellent choice for free marketing software:

   • Real-Time Monitoring: Keep track of user activity on your site as it happens, enabling you to make immediate adjustments to your marketing strategies.
   • Acquisition and Engagement Reports: Gain insights into how users find your site and how they interact with it, helping you identify successful marketing channels and areas for improvement.
   • Predictive Capabilities: Use machine learning to anticipate customer behavior and tailor your marketing efforts accordingly, enhancing user engagement and conversion rates.
   • Integration with Google Advertising Tools: Seamlessly connect with other Google products to create a unified view of your marketing performance and optimize your advertising strategies.

   Google Analytics Integrations

   Integrations include Google Ads, Google Cloud, Salesforce Marketing Cloud, Google Tag Manager, Google BigQuery, Data Import for first-party data, Collection APIs, Admin API, and Custom Definitions.

   Pros and Cons

   Pros:

   • Provides real-time data monitoring for immediate marketing actions.
   • Supports advanced segmentation for detailed audience insights.
   • Machine learning features enhance predictive analytics.

   Cons:

   • Data sampling may affect accuracy for large datasets.
   • Heavy reliance on Google's ecosystem for full functionality.
   Learn more about Google Analytics:

   • Check out Google Analytics on their website
   • Read my in-depth review of Google Analytics
   • Explore best alternatives to Google Analytics
3. 

   3

   Hotjar (by Contentsquare)

   Best for website heatmaps

   • Free plan + 15-day free trial + free demo available
   • From $49/month

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Hotjar, a tool that offers website heat maps and behavior analytics, is an ideal solution for marketers seeking to understand user interactions and improve user experience. It appeals to businesses and professionals in digital marketing, user experience design, and web development by providing insights into website visitor behavior. With features like heat maps and session replays, Hotjar helps uncover how users interact with your site, making it easier to identify areas for improvement and optimize your online presence.

   Why I Picked Hotjar

   I picked Hotjar as a top choice for free marketing software because of its exceptional capabilities in website heat maps, a unique selling proposition that sets it apart. With Hotjar's heat maps, you can visualize user interactions, such as clicks and scrolls, to understand which elements capture attention. Additionally, its session replay feature allows you to watch recordings of user journeys, providing insights into user behavior and potential friction points. These features make it easier to optimize web pages and enhance user experience, particularly for marketers looking to improve engagement and conversion rates.

   Hotjar Key Features

   In addition to heat maps and session replays, I also found several other features that make Hotjar valuable for your marketing efforts.

   • Surveys: Collect direct feedback from your users with customizable on-page surveys.
   • Feedback Widgets: Allow users to provide instant feedback on any part of the website.
   • Funnels: Analyze where users drop off in your conversion process and identify areas for improvement.
   • Incoming Feedback: Gather real-time feedback from users to understand their needs and experiences better.

   Hotjar Integrations

   Integrations include Google Analytics, HubSpot, WordPress, Shopify, ClickFunnels, Google Tag Manager, Mixpanel, Segment, Contentsquare, and Optimizely.

   Pros and Cons

   Pros:

   • Session recordings offer detailed user interaction analysis.
   • Surveys and polls facilitate direct user feedback collection.
   • Users can track when/where CTA button & link clicks happen, enabling better UI and DX improvements on-page.

   Cons:

   • Lacks advanced analytics compared to some competitors.
   • Free version offers limited features compared to paid plans.
   Learn more about Hotjar (by Contentsquare):

   • Check out Hotjar (by Contentsquare) on their website
   • Read my in-depth review of Hotjar (by Contentsquare)
4. 

   4

   Buffer

   Best free marketing software for social media management

   • Free plan available
   • From $5/month per channel (billed annually)

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Buffer is a social media management platform that simplifies the scheduling, publishing, and analysis of social media content for businesses and individuals. The free plan also comes with a landing page builder and an AI assistant.

   Why I Picked Buffer: Buffer is an efficient and user-friendly social media management platform that excels in social media scheduling. With Buffer, users can schedule posts across multiple social media platforms in advance, ensuring consistent and timely content delivery. Its intuitive interface allows users to easily create and organize their content, add images or videos, and select the desired posting schedule. Buffer also offers features like content curation, where users can discover and share relevant content from trusted sources within the platform. Additionally, Buffer provides analytics and insights to track post performance, engagement metrics, and audience growth.

   Buffer Standout Features & Integrations

   Key features include their Optimal Timing Tool analyzes the engagement patterns of your social media audience and suggests the most effective times to post. Buffer offers a social inbox feature that allows you to manage and respond to social media interactions from various platforms within a single interface.

   Integrations include Canva, WordPress, Feedly, and Pocket. You can use Zapier to integrate Buffer with thousands of web applications, such as WordPress, Feedly, Google Sheets, Trello, and Googe Calendar.

   Pros and Cons

   Pros:

   • Simple UI/easy to use
   • Comes with photo editor
   • Can generate content ideas

   Cons:

   • Hashtag manager is paid only
   • Does not connect to YouTube yet
   Learn more about Buffer:

   • Check out Buffer on their website
   • Read my in-depth review of Buffer
   • Explore best alternatives to Buffer
5. 

   5

   Twilio

   Best free marketing software for text marketing

   • Free plan available
   • Pricing upon request

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Twilio is a cloud communications platform that enables businesses to integrate messaging, voice, and video capabilities into their applications, enhancing customer engagement and communication experiences. They do SMS, MMS, email, and call-based customer communications.

   Why I Picked Twilio: Twilio excels in providing SMS marketing and customer support solutions by offering a robust and scalable platform that enables businesses to seamlessly integrate SMS functionality into their marketing and support workflows. With Twilio, businesses can easily send and receive SMS messages programmatically, leveraging its APIs and developer-friendly tools. This allows for personalized and targeted SMS marketing campaigns, as well as efficient customer support interactions through two-way messaging. Twilio's platform also provides features like message templates, automated responses, and delivery tracking, ensuring reliable message delivery and enhancing the overall customer experience.

   Twilio Standout Features and Integrations

   Key features include a global carrier network, allowing businesses to reach customers across the globe reliably and efficiently. With its extensive coverage, businesses can engage with their customers on a global scale. Twilio provides a suite of developer-friendly APIs and tools, enabling businesses to easily integrate SMS functionality into their existing applications and systems. Twilio's platform supports a wide range of messaging types beyond standard SMS, including MMS, WhatsApp, and Facebook Messenger

   Integrations include Microsoft Teams, Emotive, Gladly, Telemarketr, Iterable, Leanplum, Sprinklr, Fastcall, CallTracker, Meya, PagerDuty, PingPilot, VoiceBase, Freshworks, and many other apps. You can access their API for other integration options.

   Pros and Cons

   Pros:

   • Tons of integrations options
   • Personalized campaigns along customer journey
   • Holistic marketing solution

   Cons:

   • Steep learning curve
   • Convoluted trial & pricing structure
   Learn more about Twilio:

   • Check out Twilio on their website
6. 

   6

   Crowdfire

   Best free marketing software for curating content

   • free demo and plan available
   • Free to use - no longer active

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   Customer Rating:4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Crowdfire is a free social media marketing solution that connects to all the platforms you would expect: YouTube, WordPress, Shopify, Ebay, Twitter, Facebook, and Instagram. Through Crowdfire, you can schedule social media posts, have topics and images recommended to you, gather relevant hashtags to your product, and track followers of your company online.

   Why I Picked Crowdfire: Crowdfire assists users in curating articles and images for their social media feeds through its smart content recommendation system. By analyzing the user's social media accounts and audience preferences, Crowdfire suggests relevant articles and images that align with their interests and engagement patterns. Users can discover and select content from a wide range of sources within the Crowdfire platform, including blogs, news websites, and image libraries. Additionally, Crowdfire offers features such as content curation queues, which allow users to schedule and automate the sharing of curated content across their social media accounts.

   Crowdfire Standout Features & Integrations

   Key features include hashtag recommendations for each of your posts by scraping social platforms for hashtags with high user impressions and engagement and connecting them to your posts with similar content and themes. Crowfire also offers unlimited images recommended for easy Instagram and Pinterest growth.

   Integrations include Facebook, LinkedIn, Instagram, YouTube, Shopify, Etsy, Wordpress, Shopify, Vimeo, Twitch, and other social and content platforms.

   Pros and Cons

   Pros:

   • Hashtag recommendations
   • Chrome extension to share articles
   • Helpful (unlimited) content curation tool

   Cons:

   • Track mentions is paid-only
   • Twitter limitations due to new API costs
   Learn more about Crowdfire:

   • Check out Crowdfire on their website
7. 

   7

   SumoMe

   Best free marketing software for email marketing

   • Free to use
   • Free to use

   Visit Website

   Customer Rating:4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SumoMe is a tool available on WordPress that provides users with tools to help grow an e-mail list. You can use the services it offers that maximize your social engagement, traffic, and conversion rate. It provides a central platform where everything it offers is available, and you can select the tool you need to build your list. The platform handles multiple vital tasks that might ordinarily need seven, eight, or nine separate plugins.

   Why I Picked SumoMe: SumoMe is a powerful all-in-one suite of apps that can handle many marketing needs at once. SumoMe’s collection of apps falls into six main categories: list building, social sharing, on-site analytics, communication, traffic boosting, and ecommerce. The combination of all these tools can help you improve your site’s performance. Some of the features these tools provide ecommerce businesses include building pop-up opt-in forms, creating full-screen calls to action, web analytics, and allowing visitors to highlight content to share on social media. These powerful functionalities can help you grow an entire business, not just a website.

   SumoMe Standout Features & Integrations

   Key features include a suite of list building tools, including pop-ups, welcome mats, and scroll boxes, which help businesses grow their email subscriber lists. These tools are highly customizable and can be designed to match the website's branding. SumoMe's unique Smart Mode functionality adjusts the timing and behavior of the pop-ups based on user behavior, increasing the chances of capturing leads without being intrusive.

   Integrations include ActiveCampaign, Aweber, BriteVerify, Campaign Monitor, Constant Contact, ConvertKit, Drip, Emma, Feedblitz, GetResponse, HubSpot, iContact, InboxFirst, Infusionsoft, Klaviyo, Mad Mimi, MailChimp, Wrike, and others with a focus on email and communications platforms.

   Pros and Cons

   Pros:

   • Easy, excellent email list building
   • Audience can easily highlight-to-Tweet your content
   • Comprehensive all-in-one suite of apps

   Cons:

   • Can have unlimited contacts but only send to 10K/month
   • Not as much of a focus on trending keywords
   Learn more about SumoMe:

   • Check out SumoMe on their website
8. 

   8

   monday AI Workspace

   Best for marketing planning & collaboration

   • Free plan + 14-day free trial + free demo available
   • From $9/user/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Monday is a versatile work planning system that centralizes collaboration, project management, and communication, empowering teams to plan, track, and execute tasks efficiently. Almost every marketing team uses at least one project management app (monday, Asana, Airtable) to effectively organize, plan, and manage all marketing projects and campaign tasks.

   Why I Picked monday: Monday can be effectively used by marketing teams to streamline their workflows and enhance collaboration. Marketing teams can create boards to manage various aspects of their projects, such as campaign planning, content creation, social media scheduling, and analytics tracking. They can assign tasks, set deadlines, and track progress, ensuring everyone is on the same page and accountable. The platform's customizable workflows and automation features enable teams to automate repetitive tasks, send notifications, and streamline approval processes. With real-time updates, team members can collaborate, provide feedback, and communicate seamlessly within the platform, fostering transparency and efficiency. 

   Monday Standout Features & Integrations

   Key features include extensive customization options, allowing users to tailor their workflows and boards to their specific needs. With a wide range of templates and customizable columns, teams can create boards that align with their unique processes and workflows, ensuring maximum flexibility and adaptability. This level of customization sets Monday.com apart, as it enables teams to create a system that fits their specific requirements without being limited by pre-set structures.

   Integrations are locked to paid plans only.

   Pros and Cons

   Pros:

   • Calendars and timelines help plan all marketing efforts
   • Easy collaboration with hybrid or remote teams
   • 200+ project templates, incl. marketing-centric ones

   Cons:

   • Automations & integrations are not free
   • Not exclusively marketing-focused
   Learn more about monday AI Workspace:

   • Check out monday AI Workspace on their website
   • Read my in-depth review of monday AI Workspace
9. 

   9

   Mailchimp

   Best free marketing software for feedback & surveys

   • Free plan available
   • From $10.70/month (billed annually)

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mailchimp is an all-in-one email marketing platform that helps businesses create, send, and analyze email campaigns to engage with their audience and drive results.

   Why I Picked Mailchimp: Mailchimp offers robust form building and customer survey features that allow businesses to gather valuable information from their audience. With Mailchimp's form builder, users can easily create custom forms and embed them on their website or landing pages to capture leads, newsletter sign-ups, or other marketing customer data. The form builder provides a user-friendly interface with drag-and-drop functionality, making it simple to customize the form's design and fields. Additionally, Mailchimp's customer survey feature enables businesses to create and distribute surveys to collect feedback, opinions, or preferences from their audience. Users can design surveys using pre-built templates, and responses are automatically collected and organized within the v platform for analysis.

   Mailchimp Standout Features & Integrations

   Key features include that Mailchimp now goes beyond email marketing and provides users with an all-in-one marketing platform. In addition to email campaigns, users can create landing pages, run social media ads, build customer journeys, and integrate with e-commerce platforms. This comprehensive suite of tools allows businesses to manage their marketing efforts from a single platform, saving time and effort while ensuring a cohesive and integrated approach.

   Integrations include 300+ apps, like QuickBooks Online, Shopify, Stripe, Yelp for Business, LiveChat, SimpleTexting, Zendesk, WordPress, Mixpanel, and Firebase.

   Pros and Cons

   Pros:

   • Incl. form & landing page builders
   • 300+ Integrations
   • All-in-one marketing platform

   Cons:

   • Customer support for 30 days only
   • Only 1000 emails per month
   Learn more about Mailchimp :

   • Check out Mailchimp on their website
   • Read my in-depth review of Mailchimp
10. 

    10

    Semrush

    Best for keyword position tracking

    • 14-day free trial
    • From $139/month

    Visit Website

    Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Learn more about Semrush:

    • Check out Semrush on their website
    • Read my in-depth review of Semrush
    • Explore best alternatives to Semrush