10 Piattaforme di Automazione del Marketing B2B nel 2026

Mailchimp is an email marketing automation tool that helps marketing teams contact customers and prospects.

Why I picked Mailchimp: Mailchimp deserves a place on this list because it's one of the most used email marketing tools on the market. The platform provides everything your B2B business needs to collect emails and send email campaigns. Although Mailchimp is growing and offering other marketing tools you can implement in your company, its email marketing features include email templates, analytics, segmentation, A/B testing, and more.

Mailchimp Standout Features and Integrations

Standout features include a customer journey builder that automates your marketing and converts more customers at scale with messages that fit their specific needs and behaviors. You’ll also have access to a content optimizer feature that compares your email content to other top-performing campaigns and offers practical suggestions to enhance results.

Integrations include connections with third-party applications and systems to make Mailchimp more beneficial for your business, such as Google Analytics, Help Scout, Instapage, Jotform, LiveChat, Mixpanel, QuickBooks Online, Salesforce, Typeform, Zendesk, and other software options. With Mailchimp’s API or a paid Zapier account, you can create custom integrations between the platform and your current toolset.

Wrike is a versatile project management software that allows users to organize tasks, set priorities, and manage projects efficiently.

Why I picked Wrike: Wrike offers an extensive feature set that can help boost productivity and organize marketing operations. For example, the platform offers customizable work request forms, streamlining the intake process and minimizing time wastage. Wrike also provides adjustable Gantt charts, which provide a clear visualization of project timelines and dependencies to help users manage complex marketing initiatives and ensure timely campaign execution. Moreover, with over 400 automation options, Wrike minimizes repetitive tasks, enabling marketing professionals to concentrate on activities that drive business growth.

Wrike Standout Features and Integrations

Standout features include live editing, real-time commenting, workflow automations, AI integrations, multiple work views, comprehensive analytics and dashboards, proofing and approval tools, and end-to-end work management.

Integrations include PowerBI, Google Sheets, Miro, Salesforce, Tableau, Zoom, Google Drive, OneDrive, Jira, and Slack.

Default is a comprehensive automation platform tailored for fast-growing B2B teams, focusing on modern lead routing and workflow automation. It allows users to build routing logic based on real-time data and customer events, simplifying revenue and marketing operations.

Why I picked Default: It offers the ability to automate lead scoring and set up triggers for timely outreach. This automation ensures that potential customers are engaged at the right moment, significantly improving conversion rates. By assigning scores to leads based on their interactions and behaviors, Default allows sales teams to prioritize high-value prospects, thereby increasing the likelihood of closing deals.

Default Standout Features and Integrations

Standout features include automated workflows, scheduling, customizable forms, data enrichment from various sources, real-time data, CRM insights, follow-up tools, customizable templates, and lead assignments.

Integrations include Salesforce, HubSpot, Salesloft, Outreach, Marketo, Customer.io, Google Calendar, Slack, Apollo, and Clearbit.

Customer.io is a marketing automation platform built around event-driven journeys, behavioral segmentation, multi-channel messaging, and an API-first data layer that lets B2B teams trigger personalized campaigns based on real-time product and user activity.

Who Is Customer.io Best For?

Customer.io is a strong fit for product-led SaaS companies with technical marketing or growth teams who need precise control over how user behavior drives automated messaging.

Why I Picked Customer.io

Customer.io's workflow builder earns its spot on my shortlist because of how much logic you can pack into a single campaign canvas. I can build multi-split branches that route contacts down different paths based on event data, segment membership, or custom object attributes, all without leaving the main workflow view. What I find especially useful is the ability to add A/B or multivariate tests directly inside the workflow rather than setting them up as separate campaigns. I also like that I can copy sequences of actions between workflows across workspaces, which saves a lot of time when building variations of similar nurture tracks.

Customer.io Key Features

• Real-time behavioral segmentation: Build dynamic segments using live event data, profile attributes, and boolean logic that update automatically as contacts qualify.
• Multi-channel messaging: Send email, SMS, push notifications, in-app messages, and WhatsApp from within a single campaign workflow.
• Custom objects: Model B2B account and company relationships to trigger and personalize campaigns based on account-level data.
• Liquid templating: Write conditional, dynamic message content using Liquid syntax to personalize messaging at scale.

Customer.io Integrations

Customer.io offers a large integration directory with native connections to tools like Salesforce, HubSpot, Segment, Snowflake, Slack, Google Analytics 4, Amplitude, Mixpanel, Twilio, and Google BigQuery. It's available on Zapier and provides a REST API, JavaScript snippet, and server-side SDKs for custom integrations.

Attentive is an SMS marketing platform that enables businesses to have one-on-one conversations with customers across the buying journey.

Why I picked Attentive: The platform empowers marketing teams to increase revenue through relevant and engaging SMS campaigns. Attentive uses a mobile-first approach to help your business boost engagement by allowing you to reach your customers where they are. The platform offers high deliverability rates when using Attentive, so you can be confident your messages will reach your audience.

Attentive Standout Features and Integrations

Standout features include audience management tools that enable your team to personalize messages through comprehensive profiles and precise targeting. You’ll also have access to analytics that help you understand the impact of your campaigns and enhance growth.

Integrations include connections with third-party tools and applications to help your business scale faster, such as Aftership, Gorgias, Hubspot CRM, Mailchimp, Okendo, Pipedrive, Salesforce, Triple Whale, Zendesk, Zoho CRM, and other software options. You can also create custom integrations with Attentive’s API or a paid Zapier account.

Drip provides effective segmentation capabilities that empower B2B marketing teams to create targeted email campaigns.

Why I picked Drip: With Drip, you and your marketing team can use segmentation tools based on audience behavior and preferences you can use in your email marketing automation. The platform analyzes your customer journey, allowing you to optimize your email segments and marketing strategies. Drip is built for ecommerce businesses, so you can create personalized and relevant content based on your segmentations using data from your other ecommerce tools.

Drip Standout Features and Integrations

Standout features include tools to help you create and manage multichannel marketing strategies through a simple visual workflow builder. Drip also provides insight capabilities that empower you to see the impact of your marketing strategies, enabling your team to boost conversions.

Integrations include over 150 native connections with top business tools to help you gather the right information and increase productivity, such as ActiveCampaign, ClickFunnels, Gravity Forms, Hubspot, MailOptin, Segment, Sleeknote, Stripe, WebinarJam, Wicked Reports, and other software options. You can also create custom integrations through Drip’s API or by using a paid Zapier account.

GetResponse is a comprehensive marketing automation platform that provides a robust landing page builder tool that empowers businesses to collect leads and start the process of turning them into paying customers.

Why I picked GetResponse: The platform offers an AI-powered landing page builder that helps your marketing team create landers in a few quick clicks. GetResponse’s AI enables you to reach your target audience with landing pages that are tailored to your company and encourage signups. The AI within GetResponse uses your industry and the keywords you provide to generate optimized messaging throughout the landing page, a complete layout, and native content blocks.

GetResponse Standout Features and Integrations

Standout features include tools that send personalized and relevant emails automatically to leads throughout the customer cycle. You can also use GetResponse to send effective SMS messages to reach your customers directly.

Integrations include native connections with over 100 popular business tools, such as Google Analytics, Jotform, LeadsBridge, Magento, OptinMonster, Outgrow, Salesforce, Shopify, WooCommerce, Zendesk, and other software options. You can also use the platform’s API or a paid Zapier account to create custom integrations with your current systems.

Adobe Marketo Engage is a B2B marketing automation platform that helps teams improve customer experiences at every touchpoint and simplify the customer journey.

Why I picked Adobe Marketo Engage: The platform helps enterprise-sized organizations track audience behavior, allowing them to find the right customers for campaigns. Adobe Marketo Engage also offers a complete toolset to help your business with account-based marketing, lead management, email marketing, and multi-touch attribution. It’s the perfect choice for organizations that need a solution to personalize experiences across multiple touchpoints and share information between your marketing and sales departments.

Adobe Marketo Engage Standout Features and Integrations

Standout features include tools to help you build robust landing pages with data capture forms; it comes with customizable templates you can personalize, eliminating the need to start from scratch. The platform also offers all standard reporting and analytics capabilities that provide crucial summaries of the data you collect.

Integrations include connections with over 600 applications, such as Bynder, Domo, Hevo, Hubspot CRM, Pipedrive, Salesforce, Slack, Twilio, Wrike, Zoho CRM, and other software options. You also have the option of creating custom integrations with a paid Zapier account or through the platform’s API.

ActiveCampaign offers a range of tools that help B2B marketing teams automate a number of tasks that don’t need the human touch.

Why I picked ActiveCampaign: I added ActiveCampaign as an option for your B2B marketing team because it’s built around the fact that marketing automation tools can’t handle everything, but it does an excellent job of working automation into processes that your team doesn’t need to focus too much time on. ActiveCampaign’s marketing automation features empower your team to automate multiple tasks, such as sending email campaigns and tracking engagement using tags, custom fields, and more. The platform collects information about your audience from every channel they have access to, such as social media, web pages, live chat, and SMS, and automatically identifies the most engaged audience members.

ActiveCampaign Standout Features and Integrations

Standout features include automated workflows, which you can use and turn into email drip campaigns where you can tag and label customers in your CRM. ActiveCampaign also provides lead scoring tools that help you see who’s responding to your marketing efforts, enabling your sales team to focus on the best leads and on converting them to customers.

Integrations include native connections with over 930 applications to help you enhance efficiency, such as AgencyAnalytics, ClickFunnels, Google Analytics, Hootsuite, Klipfolio, Salesforce, Slack, Trello, Unbounce, WordPress, and other software options. You can also use ActiveCampaign’s API or a paid Zapier account to create custom integrations with your current systems.

Oracle Eloqua is a popular B2B marketing automation platform for its cross-channel features that enable your teams to create and deliver personalized campaigns.

Why I picked Oracle Eloqua: The platform is a versatile B2B marketing automation platform that enables your team to efficiently manage cross-channel campaigns. With Oracle Eloqua’s cross-channel capabilities, your business can engage with buyers when they want to be engaged on their channel of choice. These tools and features empower you to intrigue and win over your target audiences with personalized campaigns across multiple channels and maintain complete data.

Oracle Eloqua Standout Features and Integrations

Standout features include AI-powered capabilities that simplify customer data collection and interpretation, providing a holistic customer journey understanding. You’ll also have access to comprehensive educational resources to help you and your team learn the system and personalize it to your unique needs.

Integrations include connections with many business tools and systems, such as BigMarker, ClickSend, Domo, Driftrock, Dropbox, Kixie PowerCall & SMS, LeadsBridge, Opensense, OptinMonster, Zendesk, and other software options. You can also create custom integrations between Oracle Eloqua and your current systems through the platform’s API or with a paid Zapier account.