10 Mejores Herramientas de Analítica para Email Marketing Revisadas para 2026

Omnisend is a marketing automation platform designed for ecommerce businesses, providing tools for email marketing, SMS messaging, and web push notifications. It enables businesses to engage with customers through various channels, build their contact lists, and execute targeted campaigns. The platform includes features for automation, campaign management, and analytics, as well as educational resources and customer support to help you make the most of the platform.

Why I picked Omnisend: I like that the platform specifically caters to ecommerce businesses with a suite of tools to monitor and improve their email marketing strategies.

For example, it provides analytics on key metrics such as conversion rates, open rates, email ROI, click-through rates, bounce rates, spam rates, and unsubscribe rates. These metrics allow users to gauge the success of their email campaigns and make data-driven decisions to enhance performance.

Omnisend's platform also features marketing automation and segmentation capabilities, which can be leveraged to personalize campaigns and increase engagement based on buying patterns and behaviors.

Standout Features and Integrations:

Features include email templates, drag-and-drop builders, dynamic discount codes, pop-ups and forms, a sales dashboard, omnichannel capabilities, and automation. It also offers segmentation data for customer lifecycle stages, shopping and on-site behavior, and message engagement.

Integrations include Shopify, WordPress, BigCommerce, WooCommerce, Wix, Opencart, 29next, Facebook Lead Ads, Google Ads, MailChimp, ShipStation, Smile, Judge.me, Intercom, and Gatsby. You can also connect to hundreds more through the Zapier connector.

Klaviyo helps your marketing team connect deeply with your audience by turning real customer data into email campaigns that feel timely and personal, especially if you run an ecommerce or direct-to-consumer business. You’ll find tools that show how subscribers behave, what they buy, and how different messages perform so you can tailor your outreach around actual customer behavior.

Why I Picked Klaviyo

I picked Klaviyo because of its ability to provide real-time analytics and advanced segmentation, crucial for effective email marketing. Its real-time data analysis allows you to adjust campaigns on the fly, ensuring that your marketing efforts are always optimized for the best results. Additionally, Klaviyo's advanced segmentation helps you target specific customer groups with personalized messages, enhancing engagement and conversion rates. These features make Klaviyo a strong contender in the email marketing analytics tool space.

Klaviyo Key Features

In addition to its robust analytics and segmentation capabilities, Klaviyo offers several other features that can enhance your email marketing efforts.

• Marketing Automation: Streamline your marketing tasks with automated workflows that trigger based on customer actions.
• Customizable Sign-Up Forms: Create dynamic forms that capture essential customer information and improve lead generation.
• A/B Testing: Test different email variations to see which performs best, allowing for data-driven optimizations.
• Predictive Analytics: Utilize AI-driven insights to forecast customer behavior and tailor your strategies accordingly.

Klaviyo Integrations

Integrations include Shopify, WooCommerce, Magento, Salesforce, Adobe Commerce, Google Ads, Facebook, Instagram, Stripe, and Canva.

Flodesk is an email marketing analytics tool built to support interactive audience engagement through visually engaging campaigns. It helps small businesses, creatives, and marketing teams design emails that encourage opens, clicks, and responses while keeping analytics easy to understand. By combining clean design tools with engagement tracking, Flodesk enables more effective, measurable email interactions.

Why I Picked Flodesk

I picked Flodesk for its strength in interactive audience engagement, helping teams create emails that encourage opens, clicks, and action. Its intuitive builder supports brand-forward designs that naturally drive engagement without relying on complex tools. Alongside this, Flodesk’s analytics make it easy to track how audiences interact with emails, supporting clearer decisions around campaign performance.

Flodesk Key Features

In addition to its design-centric approach, Flodesk offers:

• Automation Capabilities: You can automate the entire subscriber journey, from welcome emails to abandoned cart reminders, streamlining your marketing efforts.
• Opt-in Forms: These forms achieve conversion rates that are twice the industry average, helping you grow your subscriber list effectively.
• Sales Funnels: Convert at three times the industry average, providing a powerful tool for driving sales through email campaigns.

Flodesk Integrations

Integrations include Canva, Shopify, WordPress, Google, and a custom API for additional integrations.

Zoho Marketing Plus is a versatile solution for businesses aiming to refine their email marketing analytics. Designed for teams of all sizes, it appeals to those who value privacy while seeking to optimize marketing efforts. By centralizing omnichannel engagement and marketing automation, it addresses the need for cohesive campaign management and performance tracking.

Why I Picked Zoho Marketing Plus

I picked Zoho Marketing Plus for its unified marketing analytics, which seamlessly integrates various channels to provide a holistic view of campaign performance. The platform's marketing automation feature allows you to personalize customer interactions, enhancing engagement with your audience. Furthermore, its focus on privacy ensures your data is secure, offering peace of mind while analyzing marketing metrics.

Zoho Marketing Plus Key Features

In addition to its robust analytics and automation capabilities, I also found:

• Omnichannel Engagement: Connect with your audience across email, social media, and other platforms, ensuring consistent messaging.
• Brand Asset Management: Easily store and access marketing materials to maintain brand consistency in your campaigns.
• Collaboration Tools: Enable team collaboration with shared resources and communication channels to streamline project execution.
• Budget Management: Monitor and control your marketing spend with tools that help maximize ROI.

Zoho Marketing Plus Integrations

Integrations include Zoho CRM, Zoho Desk, Zoho Campaigns, Zoho SalesIQ, Zoho Survey, Zoho Social, Google Ads, Facebook Ads, Google Analytics, and Twitter.

Braze is a comprehensive customer engagement platform that helps businesses deliver personalized and targeted messaging across various channels, including email, mobile, and web. With a focus on optimizing customer experiences, Braze enables companies to create and automate campaigns, analyze user behavior, and enhance communication strategies. The platform is known for its versatility in driving customer engagement through personalized messaging, push notifications, and in-app messaging, making it a valuable tool for businesses seeking to build meaningful connections with their audience.

Why I picked Braze: Honestly, I was struck by its dedication to cultivating meaningful relationships between consumers and their cherished brands.

Its advanced customer engagement platform won me over, as it equips marketers with the means to curate customized, cross-channel experiences at scale.

The platform's data-driven, cross-channel solution makes campaign creation and dynamic audience building a breeze. And to top it all off, users can take advantage of smooth integrations with leading technologies, a feature that offers considerable time and cost savings.

Standout Features and Integrations:

Features include the use of real-time data to drive personalized customer engagement - a capability that truly impressed me. Moreover, it allows for the construction of highly specific audiences with over 100 segmentation filters.

One of the aspects I admired most about Braze was the use of advanced personalization tools, like Liquid templating. These tools enable content tailoring based on user preferences, behavior, and other data points.

Integrations include Amazon S3, AirBridge, AccuWeather, Action IQ, Google Ads, Google Cloud, and more.

SendPulse is a multi-channel marketing platform that offers a variety of communication tools for businesses. It provides email marketing services, allowing users to create and send personalized email campaigns. SendPulse also integrates other channels such as SMS and web push notifications, making it a versatile solution for businesses aiming to engage with their audience through different communication channels from a single platform.

Why I picked SendPulse: What I liked about SendPulse is how comprehensive its offerings are. With advanced email, SMS, and chatbot marketing capabilities, along with tools for landing pages, online courses, and a free CRM, the platform essentially hands me everything I need for a successful campaign.

What really caught my attention was unlike many other platforms I mentioned in this article, SendPulse invests in extensive training materials and tutorials to equip users.

For instance, their SendPulse Academy—a comprehensive video training program—gears you up to launch campaigns, configure web-push notifications, and create chatbots.

Standout Features and Integrations:

Features include noteworthy email marketing and SMS marketing tools, web push notifications, chatbots, and subscriber management. With contact management, advanced filters, and customizable templates, I can easily see how SendPulse could assist in crafting and sending campaigns that truly resonate with my audience.

One thing I'd like to specifically point out is the analytics and testing options—it impressed me to see how well features like email deliverability ratings and A/B testing options were implemented in SendPulse.

Integrations include WooCommerce, WordPress, Shopify, Zapier, HubSpot, and many others.

Segment is a customer data platform that enables businesses to collect, clean, and control their customer data. It acts as a central hub, allowing organizations to integrate various data sources, unify customer profiles, and distribute this data to other tools and systems for improved analytics and personalized experiences. Segment's platform helps businesses optimize their marketing strategies by providing a comprehensive and unified view of customer data across the entire organization.

Why I picked Segment: When I first encountered Segment, I was struck by its strength as a customer data platform (CDP). It integrates all your customer data, cultivating a well-rounded understanding of customer relationships.

No matter if you're rooted in retail, SaaS, media, or finance, Segment opens the door to harnessing omnichannel personalization and amplified customer experiences. To me, this is a clear demonstration of remarkable data and analytics prowess.

I also particularly liked that it enables the utilization of 1st party data, thereby minimizing acquisition costs and amplifying ad returns. All this, while presenting a comprehensive view of each customer across every touchpoint.

Standout Features and Integrations:

Features include a complete customer view spanning apps, sales, support, payment, and messaging. In my exploration, I found that with just a flick of a switch, you could empower analytics, A/B testing, and data warehouse tools.

Integrations include GrowthHackers, AdRoll, Bing Ads, Amplitude, and many others.

Adverity is a data platform that helps marketing teams collect, transform, and analyze data from various sources. It allows you to unify your marketing data, ensuring it's accurate and ready for analysis. 

Why I picked Adverity: Adverity's proactive analytics feature is particularly beneficial for email marketing analytics. It uses AI to automatically identify critical insights and present them in an easy-to-understand format. This allows you to quickly understand how your email campaigns are performing and make necessary adjustments to improve results.

Another useful feature is the transformation copilot, which helps you clean and enrich your data without the need for coding. This means you can prepare your email marketing data for analysis more efficiently, saving time and reducing the risk of errors. ​

I also like that Adverity allows you to collect data from a wide range of sources, which gives you a more consolidated view of various platforms and metrics for better campaign decision-making.

Standout Features and Integrations:

Features include transformation templates, AI-supported scripting, data storage options, real-time alerts, anomaly detection, duplicate detection, volume spike monitoring, custom rule violations, data schema management, data destinations, data connectors, and activity tracking.​

Integrations include Google, Meta, TikTok, Google BigQuery, Looker Studio, Facebook Ads, Amazon Advertising, Hubspot, Salesforce, Amazon S3, Snowflake, and Microsoft Azure.

Improvado is a marketing data aggregation platform that enables businesses to centralize and analyze their marketing performance data from various sources. It streamlines the process of collecting, transforming, and visualizing marketing data, offering a unified view across channels. Improvado helps marketers make data-driven decisions by providing insights into campaign performance, ROI, and other key metrics, making it easier to optimize marketing strategies.

Why I picked Improvado: I'm all too familiar with the task of juggling data from numerous platforms. This is precisely where Improvado enters the scene.

Envision it as your dependable partner, perpetually prepared to dive into the data deluge and derive meaningful insights.

I've found that Improvado possesses an incredible ability to extract data from diverse marketing platforms, thereby providing us with a holistic view. Furthermore, its visually appealing way of presenting data simplifies the process of deriving insights.

Standout Features and Integrations:

Features: In my experience, Improvado plays the role of a Swiss army knife for us marketers. It adeptly handles the extraction and loading of data from all our sources, tidying it up and priming it for analysis.

Even more impressive, it standardizes data across disparate channels. With its consistent rollouts of product updates, I think pretty much anyone can stay a step ahead. I initially thought it would be merely a data tool, but it's truly a marketing partner.

Integrations: Improvado has solid integrations with key marketing platforms - Google Ads, Facebook Ads, and TikTok for Business for your ad campaigns, Google Analytics for web metrics, and Amazon Advertising for e-commerce. Plus, it connects with many others, making it a versatile tool for comprehensive marketing data management.

Funnel is an email marketing analytics tool for businesses seeking robust data analysis. It transforms raw data into valuable insights and allows users to engage customers effortlessly. With real-time data harmonization, Funnel frees your team to focus on high-value tasks.

Why I picked Funnel: What stood out to me was how it elegantly simplifies data collection, organization, and sharing, empowering users to optimize campaigns and budget allocation effectively.

You can also gather your data into one user-friendly hub, setting the stage for insightful, data-driven decisions.

I was genuinely impressed that this company takes data security seriously - something that sets it apart from many others I looked into. As an ISO 27001-certified platform, it boldly meets the GDPR and CCPA regulations, demonstrating a commitment to data safety that I highly value.

Standout Features and Integrations:

Features include the option to export data via Google Sheets, Excel, and Google Data Studio. I also admired the platform's commitment to team collaboration, simplifying the sharing of data, reports, and insights - a quality I find essential in any marketing tool.

Integrations include Taboola, Quantcast, Reddit, WooCommerce, and hundreds of others.