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As a seasoned marketing expert with decades of experience in the industry, I am here to provide you with a thorough and unbiased Zoho Marketing Plus review. I understand the importance of making informed decisions when it comes to selecting the right marketing software for your business needs.

Zoho Marketing Plus review screenshot showing team communication.
Communicate effectively with your team using Zoho Marketing Plus.

Zoho Marketing Plus Software Product Overview

Zoho Marketing Plus is a comprehensive marketing automation and customer relationship management (CRM) tool designed for businesses of all sizes. Its target users range from small startups to large enterprises looking to streamline their marketing efforts and enhance customer engagement.


  • Robust Email Marketing: Zoho Marketing Plus offers advanced email marketing tools, allowing businesses to create targeted and personalized email campaigns with ease.
  • Customizable Workflows: This software provides the flexibility to create custom workflows, enabling users to automate marketing processes and adapt them to their specific needs.
  • In-Depth Analytics: Zoho Marketing Plus offers comprehensive analytics tools that empower users to gain valuable insights into their marketing efforts, helping them make data-driven decisions.


  • Limited Social Media Integration: Zoho Marketing Plus lacks extensive integration with social media platforms, making it less suitable for businesses heavily reliant on social media marketing.
  • Learning Curve: When onboarded to the marketing platform, users may encounter a learning curve while configuring the software, which could necessitate extra time and effort to ensure a seamless and optimized real-time customer experience.
  • Smaller Third-Party App Ecosystem: Compared to some competitors, Zoho Marketing Plus has a more limited selection of third-party integrations, limiting its adaptability to certain business needs.

Expert Opinion

Having conducted a comprehensive evaluation of Zoho Marketing Plus, I can assert with confidence that it serves as a reliable solution for marketing teams.

Its strong email marketing features and adaptable workflows stand out, providing the necessary resources to efficiently streamline marketing efforts. Furthermore, the in-depth marketing intelligence software and analytics dashboards it offers prove invaluable for making data-driven decisions in the marketing landscape.

Zoho Marketing Plus: The Bottom Line

What distinguishes Zoho Marketing Plus from its counterparts is its all-encompassing suite of campaign management and CRM plus management software, which harmoniously integrates to offer a cohesive marketing solution.

Its notable strengths lie in its robust email marketing features, adaptable workflow customization, and the provision of extensive analytics, rendering it a versatile selection for businesses striving to enhance their marketing endeavors.

Zoho Marketing Plus Deep Dive

Product Specifications

  1. Email Marketing - Yes
  2. Social Media Integration - Yes
  3. Lead Management - Yes
  4. Customer Segmentation - Yes
  5. Marketing Automation - Yes
  6. Landing Page Builder - Yes
  7. A/B Testing - Yes
  8. Analytics and Reporting - Yes
  9. CRM Integration - Yes
  10. Contact Management - Yes
  11. Campaign Tracking - Yes
  12. Multi-Channel Marketing - Yes
  13. Mobile Optimization - Yes
  14. Drip Campaigns - Yes
  15. Web Forms - Yes
  16. Content Marketing - Yes
  17. SMS Marketing - Yes
  18. E-commerce Integration - Yes
  19. Budgeting and ROI Tracking - Yes
  20. Marketing Calendar - Yes
  21. Workflow Automation - Yes
  22. Sales Funnel Analysis - Yes
  23. Third-party Integrations - Yes
  24. Customer Support - Yes
  25. Customizable Templates - Yes

Zoho Marketing Plus Feature Overview

  1. Email Marketing: Zoho Marketing Plus excels in advanced email marketing, offering features like personalized email campaigns, segmentation, and tracking, allowing businesses to engage customers effectively.
  2. Social Media Integration: It seamlessly integrates with various social media platforms, streamlining social media marketing systems and enabling users to manage their social presence within a single platform.
  3. Lead Management: The lead management capabilities help businesses capture, nurture, and convert leads into customers efficiently, enhancing sales opportunities.
  4. Customer Segmentation: Zoho Marketing Plus allows for precise customer segmentation, enabling targeted marketing campaigns and personalized messaging.
  5. Marketing Automation: It offers comprehensive marketing automation tools, reducing manual tasks and improving marketing efficiency.
  6. Landing Page Builder: Users can create custom landing pages without the need for coding, enhancing the conversion rate of marketing campaigns.

Standout Functionality

Zoho Marketing Plus review screenshot showing targeted campaigns.
This picture shows the Zoho Marketing Plus and its targeted campaigns.

Within the marketing software realm, Zoho Marketing Plus distinguishes itself through its distinctive capabilities and functionalities. One notable feature is its comprehensive "Customer Journey Mapping" tool, empowering users to visualize and enhance the entire customer journey across omnichannel marketing activities, from initial interaction to conversion. This provides invaluable insights into optimizing the customer's experience.


Zoho Marketing Plus enhances its SaaS user experience with a variety of pre-built native integrations that boost its functionality.

Among these, noteworthy integrations encompass seamless customer relationship management with Zoho CRM, comprehensive website analytics via Google Analytics, and efficient social media marketing campaigns facilitated by Facebook Ads, all contributing to an enriched user experience.

Zoho Marketing Plus Pricing

Zoho Marketing Plus offers multiple pricing tiers to cater to different business needs. The pricing starts at $30/user/month for the Standard plan, which includes core marketing automation features.

The Professional plan, priced at $60/user/month, adds advanced analytics, A/B testing, and custom workflows. For larger enterprises, the Enterprise plan at $100/user/month offers predictive analytics, AI-powered personalization, and multi-channel marketing. There is also a free plan available with limited features for small businesses and startups.

Ease of Use

Zoho Marketing Plus boasts a user-friendly interface, making it accessible for marketers of various experience levels. The onboarding process is relatively straightforward, with clear step-by-step guides and tutorials available. Navigation within the tool is intuitive, thanks to a well-organized menu and dashboard.

Customer Support

Zoho Marketing Plus provides reliable customer support with quick responses across various channels. The support team consistently delivers timely assistance, ensuring users have access to prompt help when needed.

Additionally, they offer a range of valuable resources, including documentation, webinars, and tutorials, which are beneficial for self-help and learning, particularly in areas such as email templates and follow-up strategies.

Zoho Marketing Plus Use Case

Indeed, Zoho Marketing Plus serves as an excellent marketing automation and CRM solution, catering to businesses of diverse sizes and industries. It proves particularly advantageous for small to medium-sized companies aiming to enhance their marketing endeavors without the need for substantial resources.

Additionally, its capabilities extend to help desk functionalities, a user-friendly mobile app, and proactive notifications, ensuring its adaptability across a broad spectrum of business needs.

Who would be a good fit for Zoho Marketing Plus?

Zoho Marketing Plus is an excellent fit for businesses of various sizes and industries, particularly those seeking a comprehensive marketing automation and CRM solution.

The tool is ideal for small to medium-sized companies looking to streamline their marketing efforts efficiently. Indeed, its most loyal and avid customers often include startups, e-commerce businesses, and service-oriented companies.

Who would be a bad fit for Zoho Marketing Plus?

Zoho Marketing Plus may not be the best fit for businesses that require highly specialized marketing features or have unique industry-specific needs. Furthermore, the most disappointed customers are typically those seeking extremely advanced or industry-specific solutions that may not align with the software's offerings.

Zoho Marketing Plus FAQs

Is Zoho Marketing Plus suitable for large enterprises?

While it can serve larger enterprises, those with intricate marketing needs and a demand for extensive customization might find it less suitable.

Does Zoho Marketing Plus cater to highly specialized industries?

Zoho Marketing Plus offers general marketing automation and CRM features and may not provide industry-specific solutions required by some businesses.

Can Zoho Marketing Plus handle extensive customizations?

While it offers customization options, businesses with highly complex and unique customization needs may face limitations.

Is Zoho Marketing Plus a cost-effective choice for startups?

Yes, Zoho Marketing Plus offers a free plan suitable for startups and small businesses looking to manage their marketing efforts on a budget.

Does Zoho Marketing Plus integrate with other Zoho products?

Yes, it integrates seamlessly with other Zoho products, enhancing the overall business ecosystem.

Alternatives to Zoho Marketing Plus

  • HubSpot Marketing Hub: HubSpot Marketing Hub is a popular choice known for its user-friendly interface and comprehensive inbound marketing tools. Indeed, it offers robust email marketing, CRM integration, and a wide range of third-party integrations.
  • Mailchimp: Mailchimp is favored for its simplicity and excellent email marketing capabilities. It's great for small to medium-sized businesses looking for easy-to-use automation and audience segmentation features.
  • Salesforce Marketing Cloud: Salesforce Marketing Cloud is a powerful enterprise-level solution with advanced marketing automation and customer journey mapping. Furthermore, it excels in scalability and is often chosen by larger organizations with complex marketing needs.

Read more about other software tools if you're interested in some other alternatives. 

Zoho Marketing Plus Company Overview and History

Zoho Corporation, known for Zoho Marketing Plus, is a software company that provides a suite of cloud-based software applications for businesses. Furthermore, their extensive product offerings include CRM, marketing automation, office suite, and more. Indeed, Zoho serves a diverse range of companies, from small startups to large enterprises, across various industries.

Headquartered in Chennai, India, the company was founded by Sridhar Vembu in 1996. Zoho's mission is to create software that is simple, affordable, and accessible to all.


In conclusion, Zoho Marketing Plus is a versatile marketing automation and CRM tool suitable for a wide range of businesses. Its standout features, such as advanced email marketing, customizable workflows, and in-depth analytics, make it a valuable choice for optimizing marketing efforts.

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Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.