Als Marketingmanager stehen Sie täglich vor Herausforderungen bei der Verwaltung von Kundenbeziehungen, der Nachverfolgung von Leads und der Abstimmung Ihres Teams. Software für das Kundenbeziehungsmanagement (CRM) kann eine große Hilfe sein, aber manchmal passt HubSpot nicht zu Ihren spezifischen Anforderungen.
Vielleicht ist die Software zu teuer, es fehlen bestimmte Funktionen oder sie lässt sich nicht gut in Ihre bestehenden Tools integrieren. Was auch immer der Grund ist: Wahrscheinlich suchen Sie nach einer zuverlässigen Alternative.
Meiner Erfahrung nach ist es entscheidend, Ihre individuellen Herausforderungen zu verstehen. Ich habe verschiedene CRM-Lösungen getestet und bewertet, damit Sie die passende Lösung finden. Dieser Listenartikel führt Sie durch die wichtigsten Alternativen und hebt ihre besonderen Funktionen hervor, damit Sie eine fundierte Entscheidung treffen können.
Was ist HubSpot?
HubSpot ist eine CRM-Software, die Unternehmen bei der Verwaltung von Kundenbeziehungen und Marketingaktivitäten unterstützt. Marketingfachleute, Vertriebsteams und Kundendienstmitarbeiter nutzen sie, um ihre Teamarbeit abzustimmen und die Produktivität zu steigern. Funktionen für Kontaktverwaltung, E-Mail-Marketing und Lead-Tracking unterstützen Ihr Team dabei, starke Kundenbeziehungen zu pflegen und Wachstum zu fördern. Insgesamt bietet HubSpot eine zentrale Plattform, mit der Sie Ihre Marketing- und Vertriebsprozesse optimieren können.
Vergleichstabelle der HubSpot-Alternativen
Diese Vergleichstabelle fasst die Details der Preismodelle meiner besten HubSpot-Alternativen zusammen:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for ecommerce engagement | 14-day free trial + free plan available | From $10/month for email only | Website | |
| 2 | Best for multichannel automation | Free plan + free demo available | From $8.08/month (billed annually) | Website | |
| 3 | Best for small teams | 21-day free trial | From $9/user/month (billed annually) | Website | |
| 4 | Best for budget-friendly CRM | Free plan + free demo available | From $13.79/user/month (billed annually) | Website | |
| 5 | Best for AI-driven marketing | 14-day free trial | From $15/month (billed annually) | Website | |
| 6 | Best for ecommerce marketing | 14-day free trial | From $39/month | Website | |
| 7 | Best for small business CRM | 15-day free trial | From $19.99/month per 1,000 contacts | Website | |
| 8 | Best for email deliverability | 14-day free trial | From $19/month | Website | |
| 9 | Best for enterprise-level CRM | 30-day free trial | From $25/user/month | Website | |
| 10 | Best for diverse marketing tools | 14-day free trial + free demo available | From $20/month | Website |
Warum Sie unseren Software-Empfehlungen vertrauen können
6,700+
Reviews
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Industry experts
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Evaluation factors
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Years
Unser Team testet und bewertet Software seit 2012. Als Marketingführungskräfte wissen wir selbst, wie schwierig – und wichtig – es ist, die richtige Software auszuwählen.
Für diesen Leitfaden haben wir Tools mithilfe von praktischen Tests und unabhängiger Recherche bewertet und dabei unsere Bewertungskriterien angewendet.
Unsere Bewertungen spiegeln unser menschliches redaktionelles Urteilsvermögen wider, keine Verkaufsstrategie.
Expertenprüfer:
Gui DrusinaKreativdirektor- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leiterin
Bewertungen der besten HubSpot-Alternativen
Nachfolgend finden Sie meine ausführlichen Zusammenfassungen der besten HubSpot-Alternativen, die es in meine Auswahl geschafft haben. Meine Bewertungen bieten einen detaillierten Überblick über die wichtigsten Funktionen, Vor- und Nachteile, Integrationen und idealen Einsatzmöglichkeiten jedes Tools, damit Sie die beste Lösung für sich finden.
Best for ecommerce engagement- 14-day free trial + free plan available
- From $10/month for email only
Visit WebsiteCustomer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
TargetBay focuses on post-visit engagement tools for online stores. TargetBay is a marketing automation platform specializing in ecommerce engagement. It's designed for online retailers looking to enhance customer interactions and boost sales through targeted marketing campaigns.
Why TargetBay is a good HubSpot alternative: TargetBay focuses on ecommerce engagement, offering tools to drive sales, including personalized recommendations and email campaigns. Its review collection feature helps your team gather customer feedback and build trust. The platform's retargeting capabilities allow you to reach out to potential customers who have shown interest in your products. With a focus on converting visitors into buyers, TargetBay provides a tailored solution for ecommerce businesses.
Standout features and integrations:
Features include dynamic product recommendations to increase sales, email automation for targeted marketing, and review collection to build customer trust. The platform also offers abandoned cart recovery to capture lost sales opportunities.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Meta, Instagram, and more.
Pros and Cons
Pros:
- Store focused analytics
- Review capture tools
- Automated cart recovery
Cons:
- Limited outbound workflow
- No general CRM
Learn more about TargetBay:
Best for multichannel automation- Free plan + free demo available
- From $8.08/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Brevo blends messaging channels into one communication-first CRM system. Brevo is a CRM platform designed for businesses looking to enhance their marketing and sales through multichannel automation. It's aimed at marketers and SMBs, offering tools to manage customer relationships and automate marketing campaigns.
Why Brevo is a good HubSpot alternative: Brevo excels in multichannel automation, providing tools for email, SMS, and WhatsApp marketing. Its customizable pipelines help your team manage sales processes efficiently. The platform also includes automation features that allow you to set up workflows for various marketing channels. With its focus on multichannel engagement, Brevo offers a complete solution for businesses seeking to expand beyond email marketing.
Standout features and integrations:
Features include customizable forms for lead capture, push notifications to engage customers, and a universal inbox for managing all customer interactions. The platform supports live chat and chatbots to enhance customer service and engagement. Additionally, Brevo's Data Platform integrates data from various sources for advanced analytics.
Integrations include Shopify, WooCommerce, Adobe Commerce, WordPress, PayPal, Stripe, Google Analytics, Facebook Lead Ads, Zapier, Slack, and more.
Pros and Cons
Pros:
- Unified contact inbox
- Strong SMS workflows
- Multichannel messaging
Cons:
- Basic reporting features
- Limited deal tracking
Learn more about Brevo:
Best for small teams- 21-day free trial
- From $9/user/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Freshsales centers on simple sales tracking and built-ins for lean teams. Freshsales is an AI-powered sales CRM designed for small to medium-sized SMBs. It supports sales teams with lead management, email tracking, and sales automation to enhance productivity.
Why Freshsales is a good HubSpot alternative: Freshsales is tailored for small teams with its easy-to-use interface and efficient sales automation tools. Its automation capabilities help you prioritize leads and optimize repetitive tasks, making your team more productive. The built-in phone system allows for direct calls within the platform, and customizable visual sales pipelines give you a clear view of the sales process.
Standout features and integrations:
Features include AI-driven lead scoring to prioritize potential customers, customizable sales pipelines for better visualization, and built-in phone systems to make calls directly from the CRM.
Integrations include Mailchimp, Zapier, QuickBooks, Slack, HubSpot, Microsoft Outlook Contacts, Shopify, Xero, and more.
Pros and Cons
Pros:
- Quick team adoption
- Fast pipeline setup
- Built-in phone tools
Cons:
- Forecasting lacks detail
- Limited workflow branching
Learn more about Freshsales:
Best for budget-friendly CRM- Free plan + free demo available
- From $13.79/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
EngageBay offers sales analytics with forecast, funnel, and pipeline metrics. EngageBay is an all-in-one CRM marketing, sales, and service automation platform designed for small businesses. As a HubSpot CRM alternative, it helps teams manage customer interactions, automate marketing tasks, and support sales processes.
Why EngageBay is a good HubSpot alternative: EngageBay offers a budget-friendly CRM solution with comprehensive marketing and sales tools. Its email marketing features allow you to create and send targeted campaigns efficiently. The CRM includes lead scoring and project management, helping your team prioritize and organize work. Additionally, EngageBay provides a unified platform that combines marketing, sales, and support functions, making it a cost-effective choice for small businesses.
Standout features and integrations:
Features include a drag-and-drop landing page builder for easy design, CRM telephony integration for direct calls, and social suite tools to manage social media interactions.
Integrations include Zapier, Mailchimp, SendGrid, Xero, QuickBooks, Shopify, Stripe, Google Meet, Office 365 Contacts, Twilio, and more.
Pros and Cons
Pros:
- Built-in ticketing
- Simple campaign building
- All-in-one tools
Cons:
- Weak data visualization
- Limited advanced automation capabilities
Learn more about EngageBay:
Best for AI-driven marketing- 14-day free trial
- From $15/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
ActiveCampaign focuses on automated marketing for growing sales teams. ActiveCampaign is a marketing automation platform designed for businesses looking to enhance their customer engagement and email marketing strategies. It's popular among small to mid-sized businesses (SMB) and marketing teams focused on improving customer interactions and sales processes.
Why ActiveCampaign is a good HubSpot alternative: ActiveCampaign is a HubSpot competitor that offers AI-driven marketing automation tools that set it apart from HubSpot. Its machine learning capabilities help you predict customer behavior and automate personalized messaging. The platform's advanced segmentation and targeting features ensure your campaigns reach the right audience. With its focus on data-driven marketing, ActiveCampaign provides a more tailored approach to customer data and engagement.
Standout features and integrations:
Features include predictive sending to optimize email delivery times, conditional content for personalized messaging, and event tracking to monitor user interactions on your website.
Integrations include Shopify, WordPress, Facebook, Zapier, Salesforce, Slack, Google Analytics, Stripe, and more.
Pros and Cons
Pros:
- Reliable contact scoring
- Flexible segmentation rules
- Predictive campaign timing
Cons:
- Heavy rule configuration
- Complex workflow setup
Learn more about ActiveCampaign:
6Best for ecommerce marketingDrip
- 14-day free trial
- From $39/month
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Drip automates customer journeys around online purchase behavior. Drip is an email marketing automation platform tailored for ecommerce businesses. It helps retailers and online stores engage customers through personalized email campaigns and automated workflows.
Why Drip is a good HubSpot alternative: Drip is specifically designed for ecommerce marketing, offering tools that cater to online retailers. Its segmentation features allow you to target specific customer groups effectively. The platform's automation workflows help you engage customers at various stages of their buying journey. With detailed tracking and custom reports, Drip provides insights that help optimize your marketing efforts.
Standout features and integrations:
Features include customizable email templates for brand consistency, advanced segmentation to target specific audiences, and detailed analytics for performance tracking.
Integrations include BigCommerce, Facebook Lead Ads, Instagram, Stripe, PayPal, and more.
Pros and Cons
Pros:
- Ecommerce focused reporting tools
- Higher-tier segmentation
- Purchase behavior triggers
Cons:
- Sales forecasting absent
- No true CRM core
Learn more about Drip:
Best for small business CRM- 15-day free trial
- From $19.99/month per 1,000 contacts
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
BIGContacts supports lightweight contact and task management for small teams. BIGContacts is a CRM platform designed for small businesses to manage customer relationships and improve sales productivity. It supports small teams with contact management, email marketing, and task tracking.
Why BIGContacts is a good HubSpot alternative: BIGContacts offers a cost-effective CRM solution tailored for small businesses. Its contact management features help you organize and track customer interactions efficiently. The platform's email marketing capabilities allow you to create targeted campaigns easily. With task management tools, BIGContacts ensures your team stays organized and focused on key activities.
Standout features and integrations:
Features include customizable dashboards to visualize important metrics, automated reminders to keep tasks on track, and email tracking to monitor engagement. The platform also offers sales forecasting tools to predict future sales outcomes.
Integrations include QuickBooks, Outlook, Mailchimp, Constant Contact, and more.
Pros and Cons
Pros:
- Easy daily use
- Affordable scaling
- Simple contact control
Cons:
- Not enterprise-ready
- Limited customization layers
Learn more about BIGContacts:
Best for email deliverability- 14-day free trial
- From $19/month
Visit WebsiteCustomer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
GetResponse offers widgets for newsletters, API use, affiliates, and tutorials. GetResponse is an email marketing platform designed for businesses looking to enhance their digital marketing efforts. It serves marketers and businesses of all sizes, providing tools for email campaigns, marketing automation, and landing pages.
Why GetResponse is a good HubSpot alternative: GetResponse excels in email deliverability, ensuring your messages reach the intended audience. Its email marketing tools include advanced segmentation and A/B testing, allowing you to optimize campaigns effectively. The platform also offers marketing automation features to streamline workflows and improve engagement. With its focus on enhancing email performance, GetResponse is a reliable HubSpot CRM alternative for those emphasizing email marketing.
Standout features and integrations:
Features include a drag-and-drop email editor for easy design, webinar hosting capabilities for interactive marketing, and conversion sales funnels to guide prospects through the sales process.
Integrations include Shopify, PayPal, WordPress, Salesforce Sync, Facebook, Stripe, Google Analytics, Slack, Adobe Commerce, and more.
Pros and Cons
Pros:
- Automated workflows
- Built-in webinar tools
- Excellent inbox deliverability
Cons:
- Sales tools minimal
- Crowded user interface
Learn more about GetResponse:
Best for enterprise-level CRM- 30-day free trial
- From $25/user/month
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Salesforce provides workflow tools for CRM management. Salesforce is an enterprise-level CRM platform designed for large businesses and corporations. It provides tools for sales, customer service, and marketing to help organizations manage customer relationships and business operations.
Why Salesforce is a good HubSpot alternative: Salesforce is tailored for enterprises needing comprehensive CRM capabilities. Its advanced analytics and reporting features give your team deep insights into customer behavior. The platform's customization options allow you to tailor it to fit your specific business processes. With its scalability, Salesforce is well-suited for growing companies that require a robust CRM solution.
Standout features and integrations:
Features include advanced analytics for in-depth customer insights, customizable dashboards to monitor key metrics, and automation tools to streamline repetitive tasks.
Integrations include Mailchimp, Docusign, LinkedIn Sales Navigator, SurveyMonkey, and more.
Pros and Cons
Pros:
- Comprehensive admin features
- Powerful data layering
- Broad object modeling
Cons:
- Steep learning curve
- Overbuilt for SMBs
Learn more about Salesforce :
Best for diverse marketing tools- 14-day free trial + free demo available
- From $20/month
Visit WebsiteCustomer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Mailchimp centers on campaign design and list-based email broadcasting. Mailchimp is a marketing automation platform primarily used by SMBs. It helps users create email marketing campaigns, manage mailing lists, and analyze marketing performance.
Why Mailchimp is a good HubSpot alternative: Mailchimp offers a wide range of marketing tools that go beyond email marketing. Its audience segmentation features allow you to target specific groups effectively. The platform also provides various templates and design tools for creating engaging campaigns. With Mailchimp, you can diversify your marketing efforts with ease.
Standout features and integrations:
Features include a drag-and-drop email builder for easy customization, audience insights to understand customer behavior, and automation tools to send timely emails. The platform also offers social media posting and ad management.
Integrations include Shopify, WooCommerce, WordPress, Stripe, PayPal, Squarespace, Salesforce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- Solid brand controls
- Fast campaign launching
- Strong campaign templates
Cons:
- Sales tracking weak
- Limited CRM tools
Learn more about Mailchimp:
Weitere HubSpot-Alternativen
Hier sind einige weitere HubSpot-Alternativen, die es nicht in meine Auswahl geschafft haben, aber dennoch einen Blick wert sind:
- 11PipedriveBest for sales pipeline management
- 12Help ScoutBest for customer support teams
- 13OntraportBest for automated business processes
- 14Agile CRMBest for small business solutions
- 15Zoho CRMBest for customizable CRM solutions
- 16DevRevBest for product-led growth teams
- 17WishpondBest for lead generation campaigns
- 18FreshdeskBest for multichannel support
- 19ZendeskBest for ticketing system integration
- 20Zeta Marketing PlatformBest for data-driven marketing
- 21NetHunt CRMBest for Gmail integration
- 22Creatio CRMBest for low-code process automation
How I Evaluate HubSpot Alternatives
I evaluate HubSpot alternatives in two layers: the baseline capabilities a platform must have—like workflow automation and CRM—and the differentiators that make one tool the right fit for your team.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Marketing Automation Workflows: I check whether a platform supports multi-branch workflows with behavior triggers—like re-engagement sequences after a webinar no-show.
- Email Marketing & Campaigns: Each tool's segmentation, A/B testing, and personalization depth matters. Dynamic content blocks and send-time optimization are key signals.
- Landing Pages & Forms: I look for native page builders that let your team launch campaign-specific pages without looping in a developer or a separate CMS.
- CRM & Contact Management: Whether it's a built-in CRM like ActiveCampaign's or a deep native integration like Marketo with Salesforce, I evaluate the marketing-to-sales handoff.
- Analytics & Campaign Reporting: Beyond open and click rates, I evaluate funnel reporting and attribution. The goal is to know which touchpoints drive the pipeline.
- Multi-Channel Engagement: I look at what channels the platform supports beyond email—social scheduling, SMS, ad retargeting, or web personalization all factor in.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Revenue attribution is a major differentiator. I look for platforms that trace a closed deal back through specific campaigns and touchpoints—this is what helps marketing directors justify budget. AI-driven personalization also matters, especially tools that optimize send times or generate subject lines from engagement data. For inbound-heavy teams, a built-in CMS with SEO tools can eliminate the need for a separate WordPress setup, saving real cost and complexity.
Beyond Features
Pricing structure is one of the biggest reasons teams look beyond HubSpot, so I evaluate how each platform scales costs as your contact list grows. Migration support also matters—I check whether a vendor offers import tools or services for moving workflows and templates from an existing platform. Integration depth rounds out my evaluation. A tool that connects natively with your CRM, ad platforms, and ecommerce stack (like Salesforce or Shopify) keeps your marketing ops running without duct-taping tools together through workarounds.
Warum nach einer HubSpot-Alternative suchen?
Obwohl HubSpot eine gute Wahl für CRM-Software ist, gibt es mehrere Gründe, warum manche Nutzer nach alternativen Lösungen suchen. Sie suchen möglicherweise nach einer HubSpot-Alternative, weil:
- Sie günstigere Preisoptionen benötigen.
- Ihr Unternehmen umfangreichere Anpassungsmöglichkeiten benötigt.
- Sie eine bessere Integration in bestehende Tools wünschen.
- Ihr Team einen einfacheren Einstieg für neue Nutzer benötigt.
- Sie nach besser skalierbaren Lösungen suchen.
- Sie lokalisierten Support und entsprechende Dienstleistungen benötigen.
Wenn Sie sich in einem dieser Punkte wiedererkennen, sind Sie hier genau richtig. Meine Liste enthält mehrere CRM-Softwareoptionen, die besser für Teams geeignet sind, die mit diesen Herausforderungen bei HubSpot konfrontiert sind und nach alternativen Lösungen suchen.
Die wichtigsten Funktionen von HubSpot
Hier sind einige der wichtigsten Funktionen von HubSpot, damit Sie die Angebote alternativer Lösungen gegenüberstellen und vergleichen können:
- Kostenloser Zugriff: Bietet unbegrenzte Nutzung und Speicherplatz für Teams mit bis zu einer Million Kontakten und ist damit für Unternehmen jeder Größe zugänglich.
- Benutzerfreundliche Oberfläche: Vereinfacht die Verwaltung von Kontakten, Geschäften und Aufgaben und ermöglicht Ihrem Team eine einfache Navigation auf der Plattform.
- Integration: Zentralisiert Informationen zu Vertrieb, Marketing und Kundenservice und verbessert dadurch die Zusammenarbeit und Effizienz des Teams.
- Verknüpfung von Vertrieb und Marketing: Verbindet verschiedene Prozesse über mehrere Plattformen hinweg und sorgt für einen einheitlichen Arbeitsablauf in Ihrem Team.
- Automatisierungstools: Optimieren Aufgaben, steigern die Produktivität, sparen Zeit und reduzieren den manuellen Aufwand.
- Chatbots: Ermöglichen Kundensupport und Interaktion in Echtzeit und verbessern dadurch das Kundenerlebnis.
- Berichterstattung und Analysen: Erstellt schnell Berichte und prognostiziert Verkäufe, sodass Sie datengestützte Entscheidungen treffen können.
- Mobile App: Ermöglicht den Zugriff auf CRM-Funktionen von unterwegs und stellt sicher, dass Ihr Team jederzeit und überall auf dem aktuellen Stand bleibt.
- Kundenserviceportal: Verwaltet Kundenanfragen und Serviceprobleme effizient und sorgt dafür, dass Ihre Kunden zufrieden bleiben.
- SEO-Berater: Liefert Vorschläge zur Verbesserung des Rankings in Suchmaschinen und hilft Ihrem Unternehmen, online sichtbarer zu werden.
Wie geht es weiter:
Wenn Sie gerade CRM-Software recherchieren, wenden Sie sich für kostenlose Empfehlungen an einen SoftwareSelect-Berater.
Sie füllen ein Formular aus und führen ein kurzes Gespräch, in dem die genauen Anforderungen Ihres Bedarfs besprochen werden. Anschließend erhalten Sie eine Auswahlliste von Softwarelösungen zur Prüfung. Das Team unterstützt Sie sogar während des gesamten Kaufprozesses, einschließlich der Preisverhandlungen.