10 Beste HubSpot-Alternativen im Test 2026
Beste HubSpot-Alternativen im Überblick
Als Marketingmanager stehen Sie täglich vor Herausforderungen beim Management von Kundenbeziehungen, der Verfolgung von Leads und der Abstimmung Ihres Teams. Customer Relationship Management (CRM)-Software kann hier die Rettung sein – aber manchmal passt HubSpot nicht zu Ihren individuellen Anforderungen.
Vielleicht ist es zu teuer, bietet nicht alle benötigten Funktionen oder lässt sich nicht gut in Ihre bestehenden Tools integrieren. Was auch immer der Grund ist, wahrscheinlich suchen Sie nach einer verlässlichen Alternative.
Meiner Erfahrung nach ist es entscheidend, Ihre individuellen Herausforderungen zu verstehen. Ich habe verschiedene CRM-Lösungen getestet und bewertet, um Ihnen bei der Suche nach der passenden Lösung zu helfen. Dieser Listicle führt Sie durch die besten Alternativen und hebt deren besondere Funktionen hervor, sodass Sie eine fundierte Entscheidung treffen können.
Was ist HubSpot?
HubSpot ist eine CRM-Software, die Unternehmen dabei unterstützt, Kundenbeziehungen und Marketingmaßnahmen zu verwalten. Marketingfachleute, Vertriebsteams und Kundendienstmitarbeitende nutzen sie, um die Teamarbeit zu koordinieren und die Produktivität zu steigern. Funktionen wie Kontaktmanagement, E-Mail-Marketing und Lead-Tracking helfen Ihrem Team dabei, starke Kundenkontakte zu pflegen und das Wachstum voranzutreiben. Insgesamt bietet HubSpot eine zentrale Plattform zur Optimierung Ihrer Marketing- und Vertriebsprozesse.
Beste HubSpot-Alternativen im Vergleich
Diese Vergleichstabelle fasst die Preismodelle meiner Top-Auswahl an HubSpot-Alternativen zusammen, damit Sie die beste Option für Ihr Budget und Ihre geschäftlichen Anforderungen finden.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for ecommerce engagement | 14-day free trial + free plan available | From $10/month for email only | Website | |
| 2 | Best for multichannel automation | Free plan + free demo available | From $9/month | Website | |
| 3 | Best for small teams | Free plan available | From $9/user/month (billed annually) | Website | |
| 4 | Best for AI-driven marketing | 14-day free trial | Pricing upon request | Website | |
| 5 | Best for budget-friendly CRM | Free plan + free demo available | From $11.04/user/month (billed biennially) | Website | |
| 6 | Best for ecommerce marketing | 14-day free trial + free demo available | From $39/month | Website | |
| 7 | Best for small business CRM | 15-day free trial | From $9.99/month (billed annually) | Website | |
| 8 | Best for email deliverability | 14-day free trial available | From $15.58/month (billed annually) | Website | |
| 9 | Best for diverse marketing tools | 14-day free trial + free demo available | From $20/month | Website | |
| 10 | Best for enterprise-level CRM | 30-day free trial + free plan available | From $25/user/month (billed annually) | Website |
Warum Sie unseren Software-Bewertungen vertrauen können
Seit 2022 testen und bewerten wir Marketing-Software. Als Marketing-Expert:innen wissen wir, wie entscheidend und schwierig es ist, die richtige Entscheidung bei der Softwareauswahl zu treffen. Wir investieren viel in umfassende Recherchen, um unserer Zielgruppe zu besseren Kaufentscheidungen für Software zu verhelfen. Wir haben mehr als 2.000 Tools für verschiedene Marketing-Anwendungsfälle getestet und über 1.000 umfassende Software-Bewertungen verfasst.Erfahren Sie, wie wir transparent bleiben & unsere Software-Bewertungsmethodik.
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Beste HubSpot-Alternativen im Test
Nachfolgend finden Sie meine ausführlichen Zusammenfassungen der besten HubSpot-Alternativen, die es auf meine Auswahlliste geschafft haben. Meine Bewertungen bieten einen detaillierten Einblick in die wichtigsten Funktionen, Vorteile und Nachteile, Integrationen und ideale Einsatzbereiche jedes Tools, damit Sie die beste Lösung für sich finden.
TargetBay is a marketing automation platform specializing in ecommerce engagement. It's designed for online retailers looking to enhance customer interactions and boost sales through targeted marketing campaigns.
Why TargetBay is a good HubSpot alternative: TargetBay focuses on ecommerce engagement, offering tools to drive sales, including personalized recommendations and email campaigns. Its review collection feature helps your team gather customer feedback and build trust. The platform's retargeting capabilities allow you to reach out to potential customers who have shown interest in your products. With a focus on converting visitors into buyers, TargetBay provides a tailored solution for ecommerce businesses.
Standout features and integrations:
Features include dynamic product recommendations to increase sales, email automation for targeted marketing, and review collection to build customer trust. The platform also offers abandoned cart recovery to capture lost sales opportunities.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Meta, Instagram, and more.
Pros and Cons
Pros:
- Store focused analytics
- Review capture tools
- Automated cart recovery
Cons:
- Limited outbound workflow
- No general CRM
Brevo is a CRM platform designed for businesses looking to enhance their marketing and sales through multichannel automation. It's aimed at marketers and SMBs, offering tools to manage customer relationships and automate marketing campaigns.
Why Brevo is a good HubSpot alternative: Brevo excels in multichannel automation, providing tools for email, SMS, and WhatsApp marketing. Its customizable pipelines help your team manage sales processes efficiently. The platform also includes automation features that allow you to set up workflows for various marketing channels. With its focus on multichannel engagement, Brevo offers a complete solution for businesses seeking to expand beyond email marketing.
Standout features and integrations:
Features include customizable forms for lead capture, push notifications to engage customers, and a universal inbox for managing all customer interactions. The platform supports live chat and chatbots to enhance customer service and engagement. Additionally, Brevo's Data Platform integrates data from various sources for advanced analytics.
Integrations include Shopify, WooCommerce, Adobe Commerce, WordPress, PayPal, Stripe, Google Analytics, Facebook Lead Ads, Zapier, Slack, and more.
Pros and Cons
Pros:
- Unified contact inbox
- Strong SMS workflows
- Multichannel messaging
Cons:
- Basic reporting features
- Limited deal tracking
Freshsales is an AI-powered sales CRM designed for small to medium-sized SMBs. It supports sales teams with lead management, email tracking, and sales automation to enhance productivity.
Why Freshsales is a good HubSpot alternative: Freshsales is tailored for small teams with its easy-to-use interface and efficient sales automation tools. Its automation capabilities help you prioritize leads and optimize repetitive tasks, making your team more productive. The built-in phone system allows for direct calls within the platform, and customizable visual sales pipelines give you a clear view of the sales process.
Standout features and integrations:
Features include AI-driven lead scoring to prioritize potential customers, customizable sales pipelines for better visualization, and built-in phone systems to make calls directly from the CRM.
Integrations include Mailchimp, Zapier, QuickBooks, Slack, HubSpot, Microsoft Outlook Contacts, Shopify, Xero, and more.
Pros and Cons
Pros:
- Quick team adoption
- Fast pipeline setup
- Built-in phone tools
Cons:
- Forecasting lacks detail
- Limited workflow branching
ActiveCampaign is a marketing automation platform designed for businesses looking to enhance their customer engagement and email marketing strategies. It's popular among small to mid-sized businesses (SMB) and marketing teams focused on improving customer interactions and sales processes.
Why ActiveCampaign is a good HubSpot alternative: ActiveCampaign is a HubSpot competitor that offers AI-driven marketing automation tools that set it apart from HubSpot. Its machine learning capabilities help you predict customer behavior and automate personalized messaging. The platform's advanced segmentation and targeting features ensure your campaigns reach the right audience. With its focus on data-driven marketing, ActiveCampaign provides a more tailored approach to customer data and engagement.
Standout features and integrations:
Features include predictive sending to optimize email delivery times, conditional content for personalized messaging, and event tracking to monitor user interactions on your website.
Integrations include Shopify, WordPress, Facebook, Zapier, Salesforce, Slack, Google Analytics, Stripe, and more.
Pros and Cons
Pros:
- Reliable contact scoring
- Flexible segmentation rules
- Predictive campaign timing
Cons:
- Heavy rule configuration
- Complex workflow setup
EngageBay is an all-in-one CRM marketing, sales, and service automation platform designed for small businesses. As a HubSpot CRM alternative, it helps teams manage customer interactions, automate marketing tasks, and support sales processes.
Why EngageBay is a good HubSpot alternative: EngageBay offers a budget-friendly CRM solution with comprehensive marketing and sales tools. Its email marketing features allow you to create and send targeted campaigns efficiently. The CRM includes lead scoring and project management, helping your team prioritize and organize work. Additionally, EngageBay provides a unified platform that combines marketing, sales, and support functions, making it a cost-effective choice for small businesses.
Standout features and integrations:
Features include a drag-and-drop landing page builder for easy design, CRM telephony integration for direct calls, and social suite tools to manage social media interactions.
Integrations include Zapier, Mailchimp, SendGrid, Xero, QuickBooks, Shopify, Stripe, Google Meet, Office 365 Contacts, Twilio, and more.
Pros and Cons
Pros:
- Built-in ticketing
- Simple campaign building
- All-in-one tools
Cons:
- Weak data visualization
- Limited advanced automation capabilities
Drip is an email marketing automation platform tailored for ecommerce businesses. It helps retailers and online stores engage customers through personalized email campaigns and automated workflows.
Why Drip is a good HubSpot alternative: Drip is specifically designed for ecommerce marketing, offering tools that cater to online retailers. Its segmentation features allow you to target specific customer groups effectively. The platform's automation workflows help you engage customers at various stages of their buying journey. With detailed tracking and custom reports, Drip provides insights that help optimize your marketing efforts.
Standout features and integrations:
Features include customizable email templates for brand consistency, advanced segmentation to target specific audiences, and detailed analytics for performance tracking.
Integrations include BigCommerce, Facebook Lead Ads, Instagram, Stripe, PayPal, and more.
Pros and Cons
Pros:
- Ecommerce focused reporting tools
- Higher-tier segmentation
- Purchase behavior triggers
Cons:
- Sales forecasting absent
- No true CRM core
BIGContacts is a CRM platform designed for small businesses to manage customer relationships and improve sales productivity. It supports small teams with contact management, email marketing, and task tracking.
Why BIGContacts is a good HubSpot alternative: BIGContacts offers a cost-effective CRM solution tailored for small businesses. Its contact management features help you organize and track customer interactions efficiently. The platform's email marketing capabilities allow you to create targeted campaigns easily. With task management tools, BIGContacts ensures your team stays organized and focused on key activities.
Standout features and integrations:
Features include customizable dashboards to visualize important metrics, automated reminders to keep tasks on track, and email tracking to monitor engagement. The platform also offers sales forecasting tools to predict future sales outcomes.
Integrations include QuickBooks, Outlook, Mailchimp, Constant Contact, and more.
Pros and Cons
Pros:
- Easy daily use
- Affordable scaling
- Simple contact control
Cons:
- Not enterprise-ready
- Limited customization layers
GetResponse is an email marketing platform designed for businesses looking to enhance their digital marketing efforts. It serves marketers and businesses of all sizes, providing tools for email campaigns, marketing automation, and landing pages.
Why GetResponse is a good HubSpot alternative: GetResponse excels in email deliverability, ensuring your messages reach the intended audience. Its email marketing tools include advanced segmentation and A/B testing, allowing you to optimize campaigns effectively. The platform also offers marketing automation features to streamline workflows and improve engagement. With its focus on enhancing email performance, GetResponse is a reliable HubSpot CRM alternative for those emphasizing email marketing.
Standout features and integrations:
Features include a drag-and-drop email editor for easy design, webinar hosting capabilities for interactive marketing, and conversion sales funnels to guide prospects through the sales process.
Integrations include Shopify, PayPal, WordPress, Salesforce Sync, Facebook, Stripe, Google Analytics, Slack, Adobe Commerce, and more.
Pros and Cons
Pros:
- Automated workflows
- Built-in webinar tools
- Excellent inbox deliverability
Cons:
- Sales tools minimal
- Crowded user interface
Mailchimp is a marketing automation platform primarily used by SMBs. It helps users create email marketing campaigns, manage mailing lists, and analyze marketing performance.
Why Mailchimp is a good HubSpot alternative: Mailchimp offers a wide range of marketing tools that go beyond email marketing. Its audience segmentation features allow you to target specific groups effectively. The platform also provides various templates and design tools for creating engaging campaigns. With Mailchimp, you can diversify your marketing efforts with ease.
Standout features and integrations:
Features include a drag-and-drop email builder for easy customization, audience insights to understand customer behavior, and automation tools to send timely emails. The platform also offers social media posting and ad management.
Integrations include Shopify, WooCommerce, WordPress, Stripe, PayPal, Squarespace, Salesforce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- Solid brand controls
- Fast campaign launching
- Strong campaign templates
Cons:
- Sales tracking weak
- Limited CRM tools
Salesforce is an enterprise-level CRM platform designed for large businesses and corporations. It provides tools for sales, customer service, and marketing to help organizations manage customer relationships and business operations.
Why Salesforce is a good HubSpot alternative: Salesforce is tailored for enterprises needing comprehensive CRM capabilities. Its advanced analytics and reporting features give your team deep insights into customer behavior. The platform's customization options allow you to tailor it to fit your specific business processes. With its scalability, Salesforce is well-suited for growing companies that require a robust CRM solution.
Standout features and integrations:
Features include advanced analytics for in-depth customer insights, customizable dashboards to monitor key metrics, and automation tools to streamline repetitive tasks.
Integrations include Mailchimp, Docusign, LinkedIn Sales Navigator, SurveyMonkey, and more.
Pros and Cons
Pros:
- Comprehensive admin features
- Powerful data layering
- Broad object modeling
Cons:
- Steep learning curve
- Overbuilt for SMBs
Weitere HubSpot-Alternativen
Hier sind einige zusätzliche HubSpot-Alternativen, die es zwar nicht auf meine Shortlist geschafft haben, aber trotzdem einen Blick wert sind:
- Pipedrive
For sales pipeline management
- Help Scout
For customer support teams
- Ontraport
For automated business processes
- Agile CRM
For small business solutions
- Zoho CRM
For customizable CRM solutions
- DevRev
For product-led growth teams
- Wishpond
For lead generation campaigns
- Freshdesk
For multichannel support
- Zendesk
For ticketing system integration
- Zeta Marketing Platform
For data-driven marketing
- NetHunt CRM
For Gmail integration
- Creatio CRM
For low-code process automation
How I Evaluate HubSpot Alternatives
I evaluate HubSpot alternatives in two layers: the baseline capabilities a platform must have—like workflow automation and CRM—and the differentiators that make one tool the right fit for your team.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Marketing Automation Workflows: I check whether a platform supports multi-branch workflows with behavior triggers—like re-engagement sequences after a webinar no-show.
- Email Marketing & Campaigns: Each tool's segmentation, A/B testing, and personalization depth matters. Dynamic content blocks and send-time optimization are key signals.
- Landing Pages & Forms: I look for native page builders that let your team launch campaign-specific pages without looping in a developer or a separate CMS.
- CRM & Contact Management: Whether it's a built-in CRM like ActiveCampaign's or a deep native integration like Marketo with Salesforce, I evaluate the marketing-to-sales handoff.
- Analytics & Campaign Reporting: Beyond open and click rates, I evaluate funnel reporting and attribution. The goal is to know which touchpoints drive the pipeline.
- Multi-Channel Engagement: I look at what channels the platform supports beyond email—social scheduling, SMS, ad retargeting, or web personalization all factor in.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Revenue attribution is a major differentiator. I look for platforms that trace a closed deal back through specific campaigns and touchpoints—this is what helps marketing directors justify budget. AI-driven personalization also matters, especially tools that optimize send times or generate subject lines from engagement data. For inbound-heavy teams, a built-in CMS with SEO tools can eliminate the need for a separate WordPress setup, saving real cost and complexity.
Beyond Features
Pricing structure is one of the biggest reasons teams look beyond HubSpot, so I evaluate how each platform scales costs as your contact list grows. Migration support also matters—I check whether a vendor offers import tools or services for moving workflows and templates from an existing platform. Integration depth rounds out my evaluation. A tool that connects natively with your CRM, ad platforms, and ecommerce stack (like Salesforce or Shopify) keeps your marketing ops running without duct-taping tools together through workarounds.
Warum nach einer HubSpot-Alternative suchen?
Auch wenn HubSpot eine gute Wahl für CRM-Software ist, gibt es verschiedene Gründe, warum manche Nutzer nach alternativen Lösungen suchen. Vielleicht möchten Sie eine HubSpot-Alternative, weil:
- Sie günstigere Preismodelle benötigen.
- Ihr Unternehmen erweiterte Anpassungsmöglichkeiten verlangt.
- Sie bessere Integration mit bestehenden Tools wünschen.
- Ihr Team einen einfacheren Einstieg für Nutzer braucht.
- Sie nach besser skalierbaren Lösungen suchen.
- Sie lokalen Support und Service benötigen.
Wenn Ihnen einer dieser Punkte bekannt vorkommt, sind Sie hier genau richtig. Meine Liste enthält mehrere CRM-Software-Lösungen, die für Teams mit diesen Herausforderungen besser geeignet sind als HubSpot und als Alternativen infrage kommen.
Wichtige HubSpot-Funktionen
Hier sind einige der Hauptfunktionen von HubSpot, damit Sie vergleichen und abwägen können, was alternative Lösungen bieten:
- Kostenloser Zugang: Bietet unbegrenzte Teamnutzung und Speicherplatz für bis zu eine Million Kontakte, wodurch es für Unternehmen jeder Größe zugänglich ist.
- Benutzerfreundliche Oberfläche: Vereinfacht die Verwaltung von Kontakten, Geschäften und Aufgaben, sodass Ihr Team die Plattform mühelos bedienen kann.
- Integration: Zentralisiert Informationen aus Vertrieb, Marketing und Kundenservice und fördert so die Zusammenarbeit und Effizienz im Team.
- Verbindung zwischen Vertrieb und Marketing: Verknüpft verschiedene Prozesse über Plattformen hinweg und bietet Ihrem Team einen nahtlosen Arbeitsablauf.
- Automatisierungstools: Rationalisieren Aufgaben zur Steigerung der Produktivität und sparen Zeit und manuelle Arbeit.
- Chatbots: Ermöglichen Echtzeit-Kundensupport und Interaktion, wodurch das Kundenerlebnis verbessert wird.
- Berichte und Analysen: Erstellt schnell Berichte und prognostiziert Umsätze, damit Sie datenbasierte Entscheidungen treffen können.
- Mobile App: Ermöglicht den Zugriff auf CRM-Funktionen von unterwegs, sodass Ihr Team jederzeit und überall auf dem Laufenden bleibt.
- Kundenservice-Portal: Verwaltet Kundenanfragen und Servicefälle effizient und sorgt für zufriedene Kunden.
- SEO-Berater: Gibt Empfehlungen zur Verbesserung des Suchmaschinenrankings und hilft Ihrem Unternehmen, online sichtbar zu werden.
Wie geht es weiter:
Wenn Sie sich gerade mit der Recherche von CRM-Software beschäftigen, verbinden Sie sich mit einem SoftwareSelect-Berater für kostenlose Empfehlungen.
Sie füllen ein Formular aus und führen ein kurzes Gespräch, in dem gezielt auf Ihre Anforderungen eingegangen wird. Danach erhalten Sie eine Auswahlliste an Softwarelösungen zur Prüfung. Sie werden sogar während des gesamten Kaufprozesses unterstützt, einschließlich Preisverhandlungen.