20 Best White Label Email Marketing Software For 2025
10 Best White Label Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
There are so many different white label email marketing software solutions that making a shortlist of the best can be tricky. You want a comprehensive platform for creating, sending, and tracking email campaigns, but without the branding of the software provider. I've got you covered! In this post, I share from my personal experience using many different white label email marketing tools, and share my picks of the best white label email marketing software overall.
What is White Label Email Marketing Software?
White label email marketing software is a customizable platform that allows businesses, particularly marketing agencies, to offer email marketing services under their own brand. The purpose is to provide all the necessary tools for creating, managing, and tracking email campaigns, but it can be rebranded to appear as the agency's own product. It includes features like email design, list management, automation, and analytics, but without the original software provider's branding.
Overview Of The 10 Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
BigMailer.io is an email marketing platform designed for marketing agencies and franchises looking to manage multiple brands or locations. It supports role-based user access, all email campaign types (newsletters, automation, and transactional), landing pages, built-in email validation, and a white-label option.
Why I picked BigMailer: I like its ability to host the platform on your own domain with your branding. This means you can present a seamless experience to your clients, as all references to BigMailer are removed, and your logo is prominently displayed. This feature is particularly beneficial for marketing agencies, franchises, and email consultants who want to maintain brand consistency and professionalism.
Another advantage is BigMailer's flexible template management options, like a drag-and-drop editor, HTML editor, and a library of pre-made templates with free stock image search and hosting. You can offer branded or industry-specific email templates to help your customers grow their businesses.
BigMailer also provides custom access URLs, allowing you to fully integrate the platform into your existing online presence.
BigMailer Standout Features and Integrations
Features include bulk emails, drip campaigns, white-glove onboarding support, live chat support, domain management, brand management, and campaign analytics.
Integrations include SparkLoop, Zapier, Integromat, Pabbly, Zoho, and SureTriggers.
Pros and cons
Pros:
- Unlimited email templates
- Can host on your own domain
- Ability to manage multiple brands from a single dashboard
Cons:
- Not ideal for ecommerce businesses
- Limited native integrations
HubSpot is a comprehensive platform that offers integrated modules for marketing, sales, and customer relationship management. Through its partner program, agencies and other service providers can also access white-labeled content.
Why I picked HubSpot: HubSpot's partner program allows agencies and service providers to access customizable campaign kits.
These kits include promotional content, like landing page copy and email copy, and other customizable resources that enable these businesses to maintain their branding when offering their services while still leveraging HubSpot's tools.
The program also supports partners with access to a dedicated Partner Development Manager, co-marketing opportunities, and a robust CRM platform, ensuring seamless integration and effective client management under the agency's brand.
HubSpot Standout Features and Integrations
Features include lead scoring, content management, SEO tools, customizable dashboards, templates, social media management, workflow automation, and reports and analytics.
Integrations include Slack, Zapier, Microsoft Dynamics, Shopify, Salesforce, Google Analytics, Mailchimp, WordPress, Eventbrite, SurveyMonkey, Zendesk, and hundreds more.
Pros and cons
Pros:
- Easy to use platform with lots of resources
- Automation capabilities
- Good content management features
Cons:
- Initial setup and customization may require significant time
- Partner program can be expensive
Mailgun is an email delivery service that enables businesses to send, receive, and track emails effortlessly. Designed for developers and marketers, it offers a range of tools to manage email communications effectively.
Why I picked Mailgun: The platform offers a range of features that are particularly beneficial for white-label email marketing, including domain and IP address white labeling. This feature allows businesses to send emails that appear as if they are being sent directly from their own domain, enhancing brand identity and improving trust with Internet Service Providers (ISPs).
Mailgun also supports API integration and SMTP services, which are crucial for efficient email management. The platform includes email analytics, segmentation, and routing features, helping users to track and optimize their email campaigns effectively. Additionally, Mailgun focuses on enhancing deliverability with inbox placement improvement and real-time validations, ensuring that emails reach their intended recipients.
The software caters to various industries, offering tailored solutions and support for different email workflows, including scaling operations.
Mailgun Standout Features and Integrations
Features include suppression management, inbound email routing, email validation, email parsing, email logs, email routing, email APIs, SMTP relay, webhooks, email template storage, and versioning.
Integrations include ActiveCampaign, Airtable, Amazon Seller Central, Asana, BigCommerce, Braintree, BugHerd, Bullhorn, Capsule, ClickFunnels, ClinchPad, and Close.
Pros and cons
Pros:
- Offers a free plan
- Detailed insights into email deliveries
- Easy integration and support by different plugins
Cons:
- Limited built-in templates
- Lacks user-friendly features for non-technical users
Keap is a customer relationship management (CRM) system and email marketing platform designed for the needs of small businesses. It combines email tools with sales and marketing automation and contact management.
Why I picked Keap: This software earned its spot on my list because of its extensive email templates and the ability to create your own custom templates. Emails can be set up to reflect your brand identity, and are easily customized to suit various types of communication needs. Users can segment audiences, automate email responses, and track customer interactions to improve performance.
Standout Features and Integrations
Features include automated invoicing and payment processing as well as other marketing and sales automation capabilities, like messaging and appointment scheduling. It also offers dynamic form creation, lead capture, pipeline management, contact management, and sales reporting and supports multi-channel communication.
Integrations include PlusThis, AdEspresso, BigCommerce, AppointmentCare, Bonjoro, Gmail, Jotform, Outlook, ScheduleOnce, WordPress, Wistia, and Zapier. Keap also has an open API for custom integrations.
Pros and cons
Pros:
- Automates marketing and sales processes
- Good campaign management tool
- Comprehensive CRM included
Cons:
- May be pricey for businesses with limited resources
- May not be ideal for companies with complex needs
Constant Contact is an excellent white label email marketing software for beginners.
Why I picked Constant Contact: Constant Contact has a simplified and user-friendly interface that isn’t scary for those just starting out. It originally started as an email marketing platform, so it has all of the basics you’ll need to launch your first campaign — making it perfect for beginners.
Compared with other tools, it has a good deal of integrations with other third-party applications, customizable branding, and support that’s there when you need it.
Constant Contact Standout Features and Integrations
Features that set Constant Contact apart from the competition include sub-accounts for multiple clients, full email and branding customization, automated nurture email flows, behavioral event triggers, targeted segments, personalized copy A/B testing, and custom event tracking. The platform’s drag-and-drop builder is very intuitive, and you’ll be able to see previews of your campaign for how it'll appear on various screens and mobile devices. Additionally, Constant Contact support is on standby, offering multiple ways to learn and deepen your knowledge of the platform — whether it’s by chat, phone, or video.
Integrations include social media platforms like Facebook, Google, Twitter, and LinkedIn. It can also integrate with other tools like Hootsuite, Hubspot, Canva, Microsoft, Salesforce, Shopify, Squarespace, SurveyMonkey, WooCommerce, and Zoho.
Pros and cons
Pros:
- Basic software with essential functions easily located
- Sub-account functionality
Cons:
- Need to pay to remove Constant Contact branding
- Price scales with list size
Mailjet is an email campaign builder that's used by major corporations including DHL, American Express, Microsoft, and Wikipedia.
Why I picked Mailjet: The email builder is easy-to-use and the collaboration function enables multiple people to edit and leave feedback at once —similar to a Google Doc.
Users can make sure there's brand consistency by taking advantage of the “Saved Sections” feature. This contains the logos and stylings that can easily be added to multiple emails.
Mailjet Standout Features and Integrations
Features include branded email headers, customizable templates, API integration, customized IPs, private label reselling, and custom domain options.
In addition to the standard white label capabilities most platforms offer, Mailjet also allows users to fully customize the footers of each email, have a custom subdomain for tracking links, and launch sub-accounts under a parent account.
Integrations include AgileCRM, Asana, Calendly, Constant Contact, Drupal, Eventbrite, Facebook Lead Ads, Google Analytics, Magento, Microsoft Dynamics 365, Salesforce, Shopify, Slack, WordPress, and Zapier.
Pros and cons
Pros:
- Team-friendly, real-time collaboration tool
- Sub-account creation for multiple brands
Cons:
- Not a lot of integrations
- Limited number of emails with plans
Simvoly is an all-in-one platform that allows you to create and manage websites, sales funnels, and online stores. It also offers a white-label email marketing solution, enabling you to provide branded email marketing services to your clients.
Why I picked Simvoly: One reason I chose Simvoly is its automation flow builder. This feature lets your customers create both simple and complex automation sequences for their campaigns, enhancing engagement and efficiency.
Additionally, the platform includes a drag-and-drop email builder, making it easy for users to design responsive emails without any coding knowledge.
Another standout feature is the ability to manage lists and segmentation effectively. Simvoly allows users to organize their subscribers into specific segments, enabling targeted email campaigns that can improve open and conversion rates. This level of customization helps your clients communicate more effectively with their audience.
Simvoly Standout Features and Integrations
Features include a page builder, funnels, messaging, ecommerce, memberships, booking and appointments, surveys, analytics, custom domains, SSL certificates, SEO tools, and blogging capabilities.
Integrations include Zapier, Make, Pabbly, Integrately, SureTriggers, and ApiX-Drive.
Pros and cons
Pros:
- Robust automation flows
- Provides ecommerce capabilities for selling digital products
- Drag-and-drop interface
Cons:
- Paid add-ons based on number of subscribers
- Lacks native third-party integrations
Brevo offers users an easy-to-use drag-and-drop email builder that doesn’t lag and has exactly what you need to build a beautiful white label campaign.
Why I picked Brevo: As someone who sends a lot of email campaigns, I thought Brevo’s drag-and-drop builder was intuitive and quick-to-use. I could create multiple campaigns in minutes due to the simplicity of the builder. It was almost fun to use, since everything fit together so nicely, and the interface has warm colors.
I quickly discovered that by using Brevo’s template library, users can build an email campaign in a few clicks.
Brevo enables those white labeling the platform to customize the emails, remove Brevo branding, and create custom domains. In addition, users can add their branding to custom reports.
Brevo Standout Features and Integrations
Features include contact management, custom domain, branded email templates, white label dashboard, API branding, custom SMTP, private IP address, custom reports, GDPR compliance, multiple user accounts, and SMS marketing add-on.
Plus, Brevo offers advanced functions including dynamic custom content blogs, unlimited lists and contacts, A/B testing, and machine learning-powered send-time optimization.
One feature that particularly stood out to me was the ability to customize the Brevo login page. This can connect the overarching experience for the client to your company’s brand.
Integrations include BigCommerce, Drupal, Facebook, Google Analytics, Magento, Salesforce, Shopify, Slack, SMSBump, WooCommerce, WordPress, Zapier.
Pros and cons
Pros:
- Easy to use for beginners
- Machine learning powered send-time optimization
Cons:
- Can't toggle between sub-accounts
- Not much many advanced features
Mailchimp is a widely used email marketing software with an intuitive interface and a variety of white-label features.
Why I picked Mailchimp: With Mailchimp, you can integrate with AgencyAnalytics to create fully customizable Mailchimp dashboards for your clients. If you upgrade your plan, you can remove the Mailchimp branding from your emails and dashboards and customize them with your logos and brand instead.
I also like that Mailchimp’s dashboards and reports can relay important performance data like opens, clicks, and conversions to clients. These advanced analytics are essential for tracking campaign performance for clients.
Furthermore, Mailchimp offers unique features including “predictive segmentation.” This uses data science to guide marketers in creating the perfect campaign.
Mailchimp Standout Features and Integrations
Features include analytical tools like performance data reporting, ecommerce tracking, and behavioral targeting. Mailchimp also features a good deal of customization options, including multiple user accounts, custom domains, custom tags, customizable landing pages and dashboards, customizable unsubscribe pages, API access, RSS-to-email, mobile app, pop-up forms, and automated workflows.
Integrations include tools like BigCommerce, Canva, Eventbrite, Facebook, Google Analytics, Hootsuite, Instagram, Magento, Salesforce, Shopify, Stripe, SurveyMonkey, WooCommerce, WordPress, Zendesk, and Zoho CRM.
Pros and cons
Pros:
- Intuitive drag-and-drop email builder
- Good email marketing automation capabilities
- Customizable performance and competitive reporting
Cons:
- Can get expensive with larger audience lists
- No white label features for the free plan
If you’re trying to design custom templates from scratch and the pre-built ones aren’t doing it for you, take a look at Unlayer.
Why I picked Unlayer: Unlike most others listed, Unlayer is an embeddable email builder, and not a full email service provider (ESP).
You can design emails in Unlayer and import them into their email marketing software of choice.
Users can white label the platform by creating custom emails without the Unlayer branding and even re-designing the drag-and-drop editor to showcase their brand.
Unlayer Standout Features and Integrations
Features include template library, customizable drag-and-drop editor, image hosting, analytics tracker, mobile responsive design, multi-user account access, and HTML editor (providing full customization capabilities).
Unlayer also has features like team collaboration, templates that work on nearly any platform, smart design tools to lock images and guide users, and a drag-and-drop editor.
Integrations include ActiveCampaign, Campaign Monitor, HubSpot, Klaviyo, Mailchimp, Pipedrive, Salesforce, Shopify, WooCommerce, WordPress.
Pros and cons
Pros:
- Wide template library
- Quick email builder
Cons:
- Upgrade required for full customization
- No email sending capability
The Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | BigMailer.io The BigMailer dashboard provides an overview of campaign management and promotional activities. | Best for agencies and franchises | Free plan available | From $5/5,000 contacts/month | Website |
| 2 | HubSpot Marketing Users can track activity and performance using HubSpot's customizable dashboards. | Best for integrated client management | Free plan + demo available | From $800/month + $45/month for additional seats | Website |
| 3 | Mailgun Mailgun's domain management dashboard displays delivery statistics and options to configure domains for email sending. | Best for scalability | 30-day free trial + free plan available | From $15/month | Website |
| 4 | Keap The software's template bank helps simplify and automate your team's email marketing efforts. | Best template library | 14-day free trial | From $249/user/month (billed annually) | Website |
| 5 | Constant Contact Set up an automated flow to trigger emails based on actions. | Best for beginners | Free demo available | From $12/month (billed annually) | Website |
| 6 | Mailjet Multiple users can design and leave feedback in real time. | Best for team collaboration | Freemium version available | From $15/user/month | Website |
| 7 | Simvoly Simvoly’s white label email marketing software offers customizable campaign creation, A/B testing, and advanced automation flows. | Best for automation flows | 14-day free trial | From $12/month (billed annually) | Website |
| 8 | Brevo Brevo’s drag-and-drop builder is intuitive for beginners. | Best for drag-and-drop building | Free plan available | From $8/month (billed annually) | Website |
| 9 | Mailchimp Mailchimp offers full customization of white label dashboards while still offering access to its comprehensive features. | Best for advanced analytics | 30-day free trial + free plan available | From $13/month | Website |
| 10 | Unlayer Unlayer’s drag-and-drop editor enables users to create beautiful emails. | Best embeddable email builder | 14-day free trial | From $15/user/month | Website |
Other White Label Email Marketing Software Options
Here are a few more worthwhile options that didn’t make the best white label email marketing software list:
- ActiveCampaign
For per-account white labelling
- MailMunch
For customizability
- Moosend
For small businesses
- FireDrum
For contact list management
- Campaigner
For email and SMS
- SendGrid
For transactional emails
- Braze
For enterprise companies
- Helpmonks
For shared inboxes
- White Label CRM
For CRM integration
- Ongage
For data-driven individuals
How I Selected the Best White Label Email Marketing Software
I examined each white label email marketing software on a variety of factors.
Selection Criteria
The main evaluation criteria I used to develop my list of the best white label email marketing software were key features, core functionality, integrations, usability, and price.
Key features and core functionality
There are plenty of standard features that a white label email marketing software should have, including a drag-and-drop editor, a fully-personalizable design, and the capability to send campaigns from multiple domains.
Beyond these features and functions, I also looked for more enhanced ones that positively impacted the way the user could complete basic tasks —whether it was creating a new campaign or toggling between different client accounts.
I examined the user interface and other time-saving functions like template libraries, dynamic content functionality, optimization capabilities, and custom reports.
Integrations
Integrations are essential to connect your white label email marketing software to other parts of your tech stack.
Rather than asking your client for logins to all of their accounts, you can use built-in integrations to connect the white label email marketing software to ecommerce platforms, CRMs, and reporting dashboards.
White label email marketing software that offers many different integrations will save you time and paint a cohesive picture of your email marketing performance.
Usability
How easy is the platform to use? That's the main question I eagerly looked to answer. I tested out the functions and reviewed the support that the software provided.
Although tutorials and product demos are nice, the software needs to be intuitive and easy to grasp after exploring a bit.
Price
For a small company or solo entrepreneur, I’d expect to pay between $49-$99/month for a basic editor, fully-customizable design, and the ability to send to 2,000+ contacts.
For an agency or mid-sized business, I’d expect to pay between $100-$499/month for more advanced features like send-time optimization, the ability to toggle between multiple clients, a template library, and A/B testing.
Jump down to the Frequently Asked Questions section or browse the detailed summaries of each white label email marketing software to learn more about my findings.
People Also Ask
Here’s a couple more questions you may have about white label email marketing software.
What is white label email marketing?
Why do businesses use white label email marketing?
Other Marketing Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
The Takeaway
There are many good white label email marketing software options in the market. Selecting the right one can be tough, but if you know your specific needs and use case, it can be very fulfilling to find the right one.
I hope this list provides a foundation to help you understand which platform fits your needs. Many of the platforms offer a free trial, so you should definitely take a test drive with one of them to see if it’s right for you.
With one of these tools, you’ll be on your way to launching your first white label email marketing campaign in no time.
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