18 Best Video Marketing Software Reviewed In 2024
10 Best Video Marketing Software Shortlist
Here’s my shortlist of the best video marketing software:
Our one-on-one guidance will help you find the perfect fit.
Managing marketing operations often means balancing tight deadlines and high expectations—and although video content has become a must-have to compete in algorithms for clicks these days, creating compelling content is no easy task. Video marketing software can simplify the process, saving time and effort while helping you build stronger connections with your audience.
I've tested and reviewed various tools to offer you the best options. In my experience, the right software can transform how you create and share content. This article will guide you through my top picks, highlighting how each tool can meet your unique needs.
Expect an honest, well-researched review that keeps your goals in mind. Let's explore the solutions that will make your video marketing efforts more impactful.
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Best Video Marketing Software Summary
This comparison chart summarizes pricing details for my top video marketing software selections to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| Canva | From $12.99/month (billed annually) | Website |
| PowToon | From $23/month (billed annually) | Website |
| Vimeo | From $12/user/month (billed annually) | Website |
| Movavi | From $19.99/month | Website |
| CapCut | From $25.99/month (billed annually) | Website |
| Loom | From $8/user/month (billed annually) | Website |
| Animaker | From $15.00/month (billed annually) | Website |
| Adobe Premiere Pro | From $20.99/user/month (billed annually) | Website |
| Adobe Express | From $9.99/user/month | Website |
| Vidyard | From $59/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Video Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Make sure the software can grow with your team. Consider if it supports larger file sizes or additional users as your business expands. |
| Integrations | Check if it integrates smoothly with your existing tools like CRM or social media platforms to enhance workflow efficiency. |
| Customizability | Look for options to tailor features or interfaces to match your branding or specific workflow needs. |
| Ease of Use | Ensure the software is intuitive for team members to use without extensive training. If you don’t have an in-house design or media team, look for drag-and-drop editors or simple dashboards. |
| Budget | Align the pricing with your budget. Consider not only the upfront cost but also long-term expenses like subscriptions or add-ons. |
| Security Safeguards | Prioritize software with strong security measures to protect your content and data. Look for encryption and compliance with regulations. |
| Support | Evaluate the level of customer support available. Check if there are tutorials, live chat, or 24/7 support to assist your team when needed. |
| Feature Set | Identify must-have features like analytics, editing tools, or collaboration options that align with your marketing goals. |
Best Video Marketing Software Reviews
Below are my detailed summaries of the best video marketing software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros and cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Canva is an online design tool aimed at individuals and teams looking to create visually appealing content without extensive design skills. It provides free and paid templates and easy-to-use tools for designing marketing videos, graphics, and presentations.
Why I picked Canva: Canva excels in offering a straightforward design experience with its drag-and-drop functionality. You can quickly customize templates to fit your brand without needing professional design expertise. The platform provides a wide array of design elements, making it easy to create engaging marketing materials. Its simplicity and accessibility make it ideal for teams focusing on quick content creation.
Standout features & integrations:
Features include a vast library of templates and stock media, easy resizing for different platforms, and collaborative editing capabilities. These features make it simple to produce professional content efficiently. Canva also allows you to maintain brand consistency with its brand kit feature.
Integrations include Facebook, Instagram, Google Drive, Dropbox, Mailchimp, HubSpot, Slack, LinkedIn, Pinterest, and Microsoft Teams.
Pros and cons
Pros:
- Supports collaborative editing
- Easy resizing for platforms
- Brand kit for consistency
Cons:
- Limited advanced editing features
- Some features need premium plans
Powtoon is an animated video and presentation software designed for educators, businesses, and marketers who want to create engaging visual content. It provides tools for crafting animated presentations and explainer videos, making it ideal for storytelling and educational purposes.
Why I picked Powtoon: Powtoon offers a unique platform for creating animated presentations. Its library of templates and characters makes it accessible for users without design skills. You can customize animations to fit your brand or message, enhancing your storytelling capabilities. This makes it a great choice for teams looking to add a creative touch to their presentations.
Standout features & integrations:
Features include a vast library of templates and characters, customizable animation scenes, and voiceover capabilities. These features enable you to create engaging and dynamic presentations. Powtoon also offers a collaboration tool for team projects.
Integrations include YouTube, Facebook, Vimeo, Wistia, HubSpot, Canva, Google Drive, Slack, Mailchimp, and LinkedIn.
Pros and cons
Pros:
- Extensive template library
- Supports custom animations
- Voiceover options available
Cons:
- Can be time-consuming to customize
- May have a learning curve for beginners
Vimeo is a video hosting platform aimed at creatives and businesses looking to share high-quality video content. It offers advanced privacy controls and customization options, making it ideal for professional video distribution.
Why I picked Vimeo: Vimeo provides high-quality video hosting with advanced privacy settings. You can control who sees your videos and customize the player to match your brand. The platform also supports collaboration, allowing your team to work together on projects. Its focus on quality and professional presentation sets it apart for businesses needing reliable video hosting.
Standout features & integrations:
Features include video analytics for tracking engagement, customizable video players, and video monetization options. These tools help you understand and maximize your audience reach. Vimeo also offers live streaming capabilities for real-time engagement.
Integrations include Adobe Premiere Pro, Final Cut Pro, Dropbox, Google Drive, Slack, Mailchimp, Shopify, LinkedIn, HubSpot, and Facebook.
Pros and cons
Pros:
- Advanced privacy controls
- Strong video analytics
- Supports live streaming
Cons:
- Limited storage on basic plans
- Some features need higher plans
Movavi is an accessible video editing software aimed at beginners and casual users who need straightforward tools to create and edit videos. It focuses on basic editing functions, making it ideal for those new to video production.
Why I picked Movavi: Movavi is designed with beginners in mind, offering an intuitive interface that simplifies video editing tasks. The software includes drag-and-drop functionality, which makes assembling video clips easy. It provides essential editing features like trimming, cropping, and adding transitions without overwhelming users. Movavi's clear layout and easy navigation help you get started quickly, even if you're new to video editing.
Standout features & integrations:
Features include built-in tutorials that guide you through the editing process, a wide selection of filters and transitions, and an easy-to-use timeline interface. These features help simplify the video creation process for beginners. The software also allows you to export videos in various formats.
Integrations include YouTube, Vimeo, Google Drive, Dropbox, and Facebook.
Pros and cons
Pros:
- Intuitive for first-time users
- Helpful built-in tutorials
- Quick video export options with various formats
Cons:
- Limited advanced editing tools
- Watermark on trial exports
CapCut is a mobile-friendly video editing tool aimed at content creators who need quick and easy editing solutions. It offers features tailored to those who focus on social media content creation.
Why I picked CapCut: CapCut excels in providing mobile users with powerful editing tools. Its intuitive interface makes it approachable for beginners and professionals alike. Features like video effects and transitions are easy to apply, making content creation a breeze. It's particularly useful for on-the-go editing and quick social media posts.
Standout features & integrations:
Features include advanced AI tools for video generation and dubbing, video effects and transitions, and text-to-speech capabilities. These features make it ideal for creating engaging social media content quickly. The platform offers templates for various social media formats, enhancing your ability to produce professional-looking videos.
Integrations include Instagram, TikTok, YouTube, Facebook, and several other social media platforms.
Pros and cons
Pros:
- Quick mobile editing capabilities
- Ideal for social media content
- Wide range of easy-to-use templates
Cons:
- Many templates are locked behind a paywall
- Templates lack full customization capabilities
Loom is a video messaging tool designed for teams and professionals who need to communicate quickly and effectively. It allows users to record their screens and webcams to create video messages, making it ideal for remote communication and collaboration.
Why I picked Loom: Loom specializes in providing an easy way to record and share screen captures. You can quickly create video messages with screen captures and webcam overlays. This is particularly useful for remote teams needing to convey complex ideas without scheduling a meeting. The tool's simplicity and efficiency make it a favorite for asynchronous communication.
Standout features & integrations:
Features include instant video sharing, viewer insights to track engagement, and customizable privacy settings. These features help you share information quickly and securely. Loom also offers a video trimming tool to edit out unnecessary parts before sharing.
Integrations include Slack, Gmail, GitHub, Jira, Confluence, Notion, Trello, Asana, and Google Drive.
Pros and cons
Pros:
- Quick video-sharing capabilities
- Simple recording process
- Suitable for remote teams
Cons:
- Limited editing features
- Basic analytics features
Animaker is a cloud-based animation software aimed at marketers and content creators who want to produce engaging animated videos. It offers tools for creating animations, making it perfect for storytelling and explainer videos.
Why I picked Animaker: Animaker provides an extensive library of animated characters and templates, making it easier for you to create professional animations without prior design experience. The drag-and-drop interface supports a smooth creation process. You can customize characters and scenes to fit your story. It's particularly beneficial for teams looking to add a creative spark to their marketing efforts.
Standout features & integrations:
Features include a wide array of animated characters and props, voiceover capabilities, and a multi-user collaboration feature. These tools support creative storytelling and team collaboration. You can also export videos in various resolutions and formats.
Integrations include YouTube, Facebook, Instagram, Google Drive, Dropbox, HubSpot, Slack, Vimeo, Mailchimp, and Google Photos.
Pros and cons
Pros:
- Customizable animation templates
- Supports voiceovers and sound effects
- Multi-user collaboration feature
Cons:
- Limited advanced editing tools
- Animation complexity can vary
Adobe Premiere Pro is a complete video editing software tailored for professional filmmakers and video editors. It supports advanced editing tasks, making it a preferred choice for high-quality video production.
Why I picked Adobe Premiere Pro: Adobe Premiere Pro offers professional-grade editing tools that cater to filmmakers and advanced video editors. Its timeline-based editing simplifies complex video production tasks. You can perform multi-camera editing and color grading with precision, enhancing the quality of your content. The software's advanced features make it suitable for creating cinematic productions.
Standout features & integrations:
Features include advanced color correction tools, animation tools, motion graphics templates, and support for a wide range of video formats. These tools help create polished and professional videos. The software also provides detailed audio editing capabilities.
Integrations include Adobe After Effects, Adobe Audition, Adobe Photoshop, Adobe Stock, Adobe Media Encoder, and Adobe Creative Cloud.
Pros and cons
Pros:
- Advanced color grading options
- Multi-camera editing
- Professional-level audio tools
Cons:
- Requires powerful hardware and memory space
- Steep learning curve
Adobe Express is a user-friendly design tool targeting individuals and small businesses looking to create quick and engaging social media content. It offers easy-to-use templates and tools for creating eye-catching visuals without needing extensive design skills.
Why I picked Adobe Express: Adobe Express caters specifically to those needing quick content solutions for social media platforms. It features a wide array of ready-made templates, making it easy to create professional-looking posts in minutes. The drag-and-drop interface simplifies the design process, allowing you to focus on creativity rather than complexity. It's perfect for teams needing fast turnaround times for social media campaigns.
Standout features & integrations:
Features include customizable templates for various social media formats, a vast library of fonts and images, and straightforward video editing tools. These tools are designed to help you create professional content quickly. The platform also supports multi-page projects for more complex designs.
Integrations include Adobe Creative Cloud, Dropbox, Google Drive, Instagram, Facebook, and others.
Pros and cons
Pros:
- Wide variety of templates
- Easy drag-and-drop interface
- Quick social media posting
Cons:
- Limited advanced editing features
- May require Adobe subscription
Vidyard is a video marketing platform designed for sales and marketing teams looking to enhance customer engagement through personalized video content. It provides tools to create, share, and analyze video performance, making it valuable for driving sales and marketing strategies.
Why I picked Vidyard: Vidyard excels in offering personalized video solutions tailored for sales teams. You can create custom video messages to engage prospects and clients more effectively. The platform provides detailed analytics to track video performance, helping you refine your strategy. Its ease of use and targeted features make Vidyard a solid choice for sales-driven video content.
Standout features & integrations:
Features include customizable video landing pages, real-time video engagement tracking, and automated video workflows. Vidyard also supports video personalization, allowing you to tailor content to your audience.
Integrations include Salesforce, HubSpot, Marketo, Gmail, Outlook, LinkedIn, Slack, Google Analytics, YouTube, and Pardot.
Pros and cons
Pros:
- Supports personalized video content
- Easy video-sharing options
- Customizable video landing pages
Cons:
- Limited editing capabilities
- Some features need technical setup
Other Video Marketing Software
Here are some additional video marketing software options that didn’t make it onto my shortlist, but are still worth checking out:
- Vocal Video
For testimonials
- Rocketium
For dynamic ads
- VideoScribe
For whiteboard animations
- Wistia
For hosting with analytics
- Camtasia
For tutorial creation
- Vyond
For AI video content creation
- Filmora
For AI editing features
- Weet
For subtitle creation in various languages
Related Reviews
If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:
Video Marketing Software Selection Criteria
When selecting the best video marketing software to include in this list, I considered common buyer needs and pain points like ease of use and integration capabilities. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Video editing capabilities
- Social media integration
- Analytics and reporting
- Customizable templates
- Video hosting and sharing
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced AI editing tools
- Interactive video elements
- Personalized video messaging
- Multi-language support
- Real-time collaboration
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Clear navigation
- Minimal learning curve
- Responsive design
- Customizable dashboard
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars
- Comprehensive templates
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple contact channels
- Response time
- Availability of live chat
- Quality of online resources
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Feature set versus cost
- Availability of free trials
- Flexible pricing plans
- Discounts for long-term use
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned pros and cons
- Frequency of updates
- Customer loyalty indicators
- Response to feedback
Trends in Video Marketing Software
In my research, I sourced countless product updates, press releases, and release logs from different video marketing software vendors. Here are some of the emerging trends I’m keeping an eye on:
- Interactive videos: More vendors are offering tools to create interactive videos with clickable elements like quizzes and polls. This increases engagement and allows viewers to participate actively.
- Personalized video content: The demand for personalized video messages is rising. Vendors are incorporating capabilities to add viewer-specific details into videos, making them more relevant.
- Enhanced video analytics: Detailed analytics are becoming more sophisticated, providing insights into viewer behavior and engagement. This helps businesses refine their content strategy.
- 360-degree and VR videos: Some platforms are beginning to support 360-degree and virtual reality videos, offering immersive experiences. This adds a new dimension to storytelling and marketing.
- Integrated video ecommerce: Video marketing tools are starting to integrate e-commerce features, allowing customers to shop directly from videos. This trend is bridging the gap between content and commerce.
What is Video Marketing Software?
Video marketing software is a set of tools designed to help businesses create, edit, and distribute video content for marketing purposes. These tools are generally used by marketing professionals, content creators, and businesses aiming to enhance their brand visibility and engagement. Editing tools, custom templates, and analytics capabilities help with crafting professional videos and measuring their impact. Overall, these tools provide businesses with the means to reach and engage their audience more effectively through video content.
Features of Video Marketing Software
When selecting video marketing software, keep an eye out for the following key features:
- Video editing tools: Allow you to cut, trim, and enhance videos to create polished content.
- Customizable templates: Offer pre-designed layouts that save time and ensure professional-looking results.
- Analytics capabilities: Provide insights into viewer engagement and video performance to refine strategies.
- Social media integration: Enable easy sharing and distribution of videos across various platforms.
- Interactive elements: Add clickable features like quizzes and polls to engage viewers more actively.
- Personalization options: Tailor videos with viewer-specific details for increased relevance.
- Collaboration tools: Facilitate teamwork by allowing multiple users to work on the same project.
- Video hosting and sharing: Store and distribute videos efficiently, ensuring easy access for audiences.
- Branding tools: Help maintain brand consistency by allowing the addition of logos and brand elements.
- E-commerce integration: Enable direct shopping from videos, bridging the gap between content and commerce.
Benefits of Video Marketing Software
Implementing video marketing software provides several benefits for your team and your business. Here are a few you may find by implementing these tools:
- Enhanced engagement: Interactive elements, transcription for subtitles, and personalization options capture audience attention, improve accessibility, and foster interaction.
- Improved brand visibility: Customizable templates, thumbnails, and branding tools help create consistent and professional content that stands out.
- Increased efficiency: Video editing tools, AI-powered features, and social media integration streamline the content creation and distribution process.
- Data-driven insights: Analytics capabilities provide valuable feedback on viewer behavior and interaction with various types of videos, helping you adjust your strategy effectively to create more engaging videos.
- Better collaboration: Collaboration tools allow team members to work together smoothly on video projects, enhancing productivity.
- Broader reach: Video hosting and sharing features ensure your content is accessible to a wider audience across different platforms so you can reach your target audience more easily.
- Direct conversions: E-commerce integration allows viewers to shop directly from videos, linking content to sales opportunities.
- Improved video SEO: Hosting online videos on platforms like Vimeo reduces your website's loading time, a critical factor for search engine rankings. Additionally, many tools come with built-in features like metadata customization, keyword tagging, and subtitles, allowing you to optimize videos with relevant keywords and improve your overall SEO.
Costs and Pricing of Video Marketing Software
Selecting video marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in video marketing software solutions:
Plan Comparison Table for Video Marketing Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic editing tools, limited templates, and standard resolution. |
| Personal Plan | $10-$30 /user /month | Advanced editing tools, more templates, and higher resolution. |
| Business Plan | $30-$60 /user /month | Collaboration tools, analytics capabilities, and branding options. |
| Enterprise Plan | $60-$100+ /user /month | Custom integrations, dedicated support, and comprehensive analytics. |
Video Marketing Software FAQs
Here are some answers to common questions about video marketing software:
How effective is video marketing?
Video marketing is very effective for increasing engagement and conversion rates. Businesses using video can see up to 34% higher conversion rates compared to those that don’t. Placing videos on landing pages can boost conversion rates by up to 80%, making it a valuable strategy for driving sales and engagement.
What is the conversion rate for video marketing?
The average conversion rate for sites using video is around 4.8%, compared to 2.9% for sites without video. This shows the potential impact of video marketing on a business’s bottom line. By incorporating video into your strategy, you can more effectively capture and convert leads.
How can video be used for marketing?
Video can be used to promote products, services, or your brand through engaging and dynamic content. It helps convey messages effectively and can drive brand awareness, lead generation, and sales. By using video, you can connect with audiences on a deeper level and enhance your marketing efforts.
What features should I look for in video marketing software?
Look for software that offers video editing tools, analytics capabilities, customizable templates, and social media integration. These features will help you create professional content and track its performance. The right tools can enhance your video marketing strategy and improve results.
How do I measure the success of my video marketing efforts?
Use analytics tools provided by your video marketing software to track viewer engagement and conversion rates. Look at metrics like views, watch time, and click-through rates to understand how your videos are performing. This data can help you refine your strategy and improve future content.
Can video marketing software improve team collaboration?
Yes, many video marketing platforms offer collaboration features that allow team members to work on projects together. These tools can support sharing, editing, and feedback, making it easier for your team to create cohesive and high-quality video content. Collaboration features enhance productivity and streamline the content creation process.
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