20 Best Customer Advocacy Software For 2025
10 Best Customer Advocacy Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Customer advocacy software helps you build and manage programs where happy customers can share referrals, testimonials, and positive experiences—often earning rewards along the way. With so many platforms available, finding one that truly fits your goals and integrates well with your marketing efforts can feel overwhelming.
I’ve personally tested dozens of options as a marketing expert and spent time comparing their features, ease of use, and value. Based on that, I’ve narrowed things down to the best customer advocacy software to make your decision simpler and more confident.
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Best Customer Advocacy Software Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for customizable referral programs | Free demo available | Pricing upon request | Website | |
| 2 | Best for large enterprises | Free demo available | Pricing upon request | Website | |
| 3 | Best for rewarding referrals | Free trial available | From $76/month (when billed annually) | Website | |
| 4 | Best for AI analytics | Free demo available | Pricing upon request | Website | |
| 5 | Best for e-commerce | Free trial available | From $9/month | Website | |
| 6 | Best for automated word-of-mouth marketing | Free plan available | From $494/month | Website | |
| 7 | Best one-stop-shop digital customer advocacy software | Free demo available | Pricing upon request | Website | |
| 8 | Best for data analytics | Free demo available | Pricing upon request | Website | |
| 9 | Best cost-effective customer advocacy software | 30-day free trial | From $59/month | Website | |
| 10 | Best for managing social media ambassadors | 30-day free trial and personalized demo available | From $249/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Customer Advocacy Software Reviews
Use this list to help you research and compare price points, integration options, user experiences, analytics tools, and other features for different customer advocacy software.
impact.com is a partnership management platform aimed at businesses looking to improve their marketing and growth strategies through partnerships. It offers tools for discovering, recruiting, and managing various types of partnerships, such as affiliates, influencers, and strategic partners.
Why I picked impact.com: impact.com's Advocate solution offers customizable referral programs that align with your business goals. You can tailor rewards and incentives to match your brand's strategy, making it easier to engage customers and encourage them to refer others. This flexibility ensures that your referral program resonates with your target audience. Additionally, Advocate provides advanced tracking and analytics capabilities. You can monitor the performance of your referral programs, understand customer engagement, and identify areas for improvement.
Standout features and integrations:
Features include customizable program builders that let you create on-brand referral experiences and integrations for a variety of reward options, including gift cards and discounts to motivate your advocates. It also offers gamification elements like leaderboards to boost engagement.
Integrations include Shopify, Adobe Commerce (Magento), WooCommerce, Ecwid, BigCommerce, Salesforce, HubSpot, Stripe, Adjust, Branch, AppsFlyer, and Google Tag Manager.
Pros and cons
Pros:
- Good workflow automation
- Customizable referral programs
- Reliable tracking system
Cons:
- May take time to set up the platform
- Occasional delays in payment processing
New Product Updates from impact.com
impact.com Partners With YouTube to Boost Affiliate Marketing
impact.com has launched a new integration with YouTube to empower creators and brands through affiliate marketing, offering seamless in-feed product tagging and shopping. For more information, visit impact.com's official site.
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InMoment is a customer experience (CX) intelligence platform that helps businesses gather, analyze, and act upon customer feedback to enhance overall satisfaction and loyalty. With a focus on capturing insights across various touchpoints, InMoment provides tools for surveying customers, evaluating their experiences, and deriving actionable data to drive improvements. The platform aims to empower organizations to create meaningful connections with their customers, optimize the customer journey, and make informed decisions to enhance the overall customer experience.
Why I picked InMoment: I chose InMoment because it is the best customer advocacy tool suited for enterprise-level businesses in various industries, including retail, healthcare, hospitality, and financial services. The platform is designed to handle large volumes of customer feedback and support complex reporting and analysis, making it ideal for businesses with a significant customer base and diverse feedback channels.
Standout features and integrations:
Features include InMoment’s Voice of the Customer (VoC) program, social media monitoring, advanced analytics and reporting capabilities, and customer journey mapping that allows you to capture and analyze customer feedback at every touchpoint. InMoment also offers custom branding features, survey templates helping you standardize your brand voice.
Integrations that are pre-built include Salesforce, Microsoft Dynamics 365, Qualtrics, Tableau, Medallia, Oracle Cloud, Adobe Analytics, Clarabridge, Zendesk, and more. CustomerGuage also offers a REST API.
Pros and cons
Pros:
- Real-time insights
- Mobile app
- Comprehensive feedback collection
- Advanced analytics and reporting capabilities
Cons:
- Reliance on external data sources
- Complexity of features may require additional training and support
Referral Factory is a customer advocacy software that helps businesses create and manage referral programs to increase customer referrals. It offers a no-code platform, enabling users to build personalized referral campaigns without technical expertise.
Why I picked Referral Factory: The platform provides over 1,000 pre-built templates, allowing you to quickly set up referral programs that resonate with your audience. Additionally, Referral Factory enables you to create branded capture pages, ensuring a consistent look and feel across your campaigns. It also has flexible reward structures, which let you offer various incentives to your customers for successful referrals. This flexibility allows you to tailor rewards to your audience's preferences, enhancing the appeal of your referral program.
Standout features and integrations:
Features include the ability to onboard referrers by uploading a database or promoting your program through direct marketing, access to a client dashboard that provides comprehensive data on your referral program's performance, and the option to sync data with Google Sheets for streamlined reporting.
Integrations include HubSpot, Salesforce, monday.com, Zoho, Pipedrive, Zapier, Stripe, Intercom, and ServiceTitan.
Pros and cons
Pros:
- Flexible reward options
- Campaigns can run in multiple languages
- Offers a variety of customizable templates
Cons:
- Customization limits in basic plans
- Analytics could be more in-depth
Medallia is a customer experience management platform that enables businesses to capture and analyze customer feedback across various touchpoints. With a focus on enhancing customer satisfaction and loyalty, Medallia provides tools for surveying customers, collecting feedback, and deriving actionable insights. The platform helps organizations understand the customer journey, identify areas for improvement, and implement strategies to deliver exceptional customer experiences.
Why I picked Medallia: If you’re looking for customer advocacy software that has AI-powered analytics, look no further than Medallia. Medallia uses machine learning algorithms to analyze customer feedback and identify patterns and trends that can help businesses predict customer behavior and anticipate their needs.
Standout features and integrations:
Features include real-time feedback collection, text analytics, customer journey mapping, predictive analytics that are all enabled by AI and automatable. You can also create customizable surveys and feedback forms using data insights to better suit them to your customer-base.
Integrations both native and pre-built include Salesforce, Adobe Analytics, Power BI, Microsoft Dynamics 365, Oracle, Tableau, SAP, Twitter, Facebook, WeChat, LinkedIn, and more. Medallia also offers a REST API and SDKs.
Pros and cons
Pros:
- Customizable dashboards and feedback forms
- Mobile app
- Continuous improvement and updates
- AI-driven actionable insights and predictive analytics
Cons:
- No free trial
- Limited pricing information
Yotpo is a customer content marketing platform that focuses on leveraging user-generated content to enhance e-commerce marketing efforts. The platform allows businesses to collect and showcase customer reviews, ratings, photos, and Q&A, providing social proof and building trust with potential buyers. Yotpo also offers tools for loyalty and referral programs, enabling businesses to engage with their customers and drive brand advocacy through authentic user experiences.
Why I picked Yotpo: I selected Yotpo because it is particularly well-suited for e-commerce businesses. You can collect product reviews and ratings from customers and display them on your product pages, which can help increase conversion rates and reduce shopping cart abandonment. Yotpo also offers a suite of marketing tools, including email campaigns, social media integrations, and referral programs, that can help e-commerce businesses reach new customers and grow their sales.
Standout Features and Integrations:
Features include tools for showcasing and managing SEO-optimized UGC from customers, customizable loyalty and rewards programs, and review and rating generation that help build social proof and credibility for your brand.
Yotpo is very useful for ecommerce businesses who want to use email campaigns, social media, and referral programs for marketing to their audience.
Integrations that are pre-built include Shopify, Magento, WooCommerce, Facebook, Instagram, and Twitter. Other third-party connectors are accessible with a paid Zapier account. Yotpo also offers a REST API.
Pros and cons
Pros:
- Free trial with basic plan
- Mobile app
- User-friendly interface and easy to set up
- Customizable design
- Powerful analytics and reporting capabilities
Cons:
- Limited pre-built integrations
- Limited customer service options
Snöball is a word-of-mouth marketing platform designed specifically for B2B events, offering automated word-of-mouth marketing, personalized influencer campaigns, and year-round content distribution.
Why I picked Snoball: I selected Snoball after evaluating its unique approach to word-of-mouth marketing. The platform's integration with BestCompany.com reviews and its suite of tools for referrals, reputation marketing, and reviews distinguish it from other software in the market. I believe Snoball stands out as the best tool for automated word-of-mouth marketing because it replaces passive hope with proactive action, enabling businesses to drive growth through automated referrals and enhanced online reputation.
Standout features and integrations:
Features include automated referrals, reputation marketing, reviews, video testimonials, and SEO integrations. It also provides a content hub, success stories, and a help center for resources. The platform aims to help businesses generate referrals, create marketing assets, and collect reviews from happy customers, making it a valuable tool for improving sales and marketing performance.
Integrations include Salesforce, HubSpot CRM, Zoho CRM, and Oracle CRM On Demand. They also offer an API.
Pros and cons
Pros:
- Automate your referral program
- Detailed reporting
- Creates marketing assets automatically
Cons:
- May be expensive for small businesses
- Learning curve for businesses unfamiliar with automation
Khoros is a customer engagement platform that combines social media management, messaging, and digital community solutions to help businesses connect with their customers across various channels. With Khoros, companies can manage their social media presence, engage in real-time conversations, and build vibrant online communities. The platform aims to provide a unified approach to customer engagement, allowing businesses to create meaningful interactions, gather insights, and foster a sense of community among their audience.
Why I picked Khoros: I chose Khoros because it's a one-stop-shop for community management, social media monitoring, and customer engagement. With Khoros, your business can improve its online presence and customer interactions, gain insights into its customers, and engage with customers with a user-interface that’s easy-to-use.
Standout features and integrations:
Features include easy-to-use community management platform, customer insights, sentiment analysis, social media monitoring that help businesses easily track customer sentiment in-real time. Khoros also provides you with content creation tools and AI automation to better scale your customer advocacy efforts.
Integrations both native and pre-built include Salesforce, Microsoft Dynamics 365, Zendesk, MailChimp, GoogleAnalytics, Twitter, Facebook, Instagram, LinkedIn, and more. You can add more connectors to a paid Zapier account. Khoros also offers a RESTful API.
Pros and cons
Pros:
- Customizable content creation tools
- Real-time tracking and response to customer feedback
- Lots of integration options
- Mobile app
- Easy community management
Cons:
- Reliance on external data sources
- Difficult with data migration or integrating software with existing systems
TechValidate is a customer content creation platform that specializes in transforming customer feedback and data into compelling marketing content. It allows businesses to create verified customer testimonials, case studies, and statistics to build trust and credibility. TechValidate streamlines the process of collecting and presenting customer evidence, enabling companies to use authentic and data-backed content in their marketing efforts to influence potential buyers.
Why I picked TechValidate: I chose TechValidate because of its unique ability to create statistically significant data sets from customer feedback. TechValidate uses a rigorous methodology to collect and analyze customer feedback, ensuring that the data is statistically representative and accurate. This is achieved through a combination of automated data collection and verification processes, as well as human review and analysis.
Standout features and integrations
Features include customizable surveys, data validation, automated content generation, and detailed analysis and reporting that help you get more accurate insights into customer sentiment, and create targeted content.
Integrations both native and pre-built include Salesforce, Eloqua, HubSpot, Marketo and more. You can add more connectors to a paid Zapier account. TechValidate also offers a REST API.
Pros and cons
Pros:
- Can generate visually appealing content from survey data, such as infographics and case studies
- Offers a range of survey templates and customization options
- Provides third-party validation and verification of customer data
Cons:
- Integration and onboarding can be time-consuming
- May not be as effective for businesses with a small customer base
- Requires significant resources to conduct surveys and analyze data
Kangaroo Rewards is a customer loyalty and engagement platform that helps businesses create and manage loyalty programs to enhance customer retention and drive repeat business. With Kangaroo Rewards, businesses can design personalized loyalty campaigns, reward customers for purchases, and encourage repeat visits.
Why I picked Kangaroo Rewards: I decided to include Kangaroo Rewards because it provides key customer advocacy features at an affordable price so that you can get more for your money. While some customers have called it cumbersome and containing a good amount of bugs, Kangaroo Rewards is known for its reliable customer support.
Standout Features and Integrations:
Features include customizable point-based, tier-based, or punch-card-based rewards programs, omnichannel engagement tools, automated and targeted marketing tools, real-time data analytics, referral tracking and a user-friendly mobile app.
Integrations that are pre-built include Square, Lightspeed, Clover, Vend, Stripe, and more. Native integrations include Shopify, WooCommerce, Magento, and other popular ecommerce platforms. You can always add more connectors with a paid Zapier account. GetAmbassador also offers a RESTful API.
Pros and cons
Pros:
- Reliable customer support
- Flexible redemption options
- Mobile app
- Multi-channel engagement
- User-friendly interface
Cons:
- No UGC management
- Limited integrations
Why I picked Sprout Social: I picked this platform because of its focus on employee advocacy, user-friendly interface, and robust set of features. It’s one of the top-rated tools for encouraging social media and employee advocacy by helping you get employees to share company content on social media.
SproutSocial Standout Features and Integrations:
Features include content curation, social listening tools, content planning and publishing, as well as advanced analytics and reporting that make it ideal for brands with lots of social media ambassadors. These features let you tap into social media data so that you can better tailor your advocacy campaigns to your ambassadors.
Integrates with popular social media platforms like Twitter, LinkedIn, and Facebook, and popular content management systems like WordPress
Targeted communications
Reporting and analytics overview
Curated content library
Personalized content
Integrations that are pre-built include Facebook, Instatgram, Twitter, LinkedIn, and Pinterest. Native integrations include HubSpot, Salesforce, GoogleAnalytics, and others. You can always add more connectors with a paid Zapier account. Sprout Social also offers a REST API.
Pros and cons
Pros:
- Detailed reporting and analytics
- Customizable branding options
- Content curation features
- User-friendly interface and easy to use
Cons:
- Limited training and support resources
- No mobile app
Other Customer Advocacy Software
Here are a few more worthwhile options that didn’t make the best customer advocacy software list:
- CustomerGauge
For B2B
- Influitive
For gamification
- NICE Satmetrix
For VoC
- RO Innovation
For large, distributed teams
- GetAmbassador
For growing teams
- ReviewFlowz
For SaaS review management
- Annex Cloud
For loyalty solutions
- Bazaarvoice
For syndicating content
- TapMango
For small to mid-sized businesses
- VocalReferences
For audio/video testimonials
Selection Criteria for Customer Advocacy Software
When selecting the best customer advocacy software to include in this list, I considered common buyer needs and pain points like improving customer engagement and enhancing brand loyalty. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage customer testimonials
- Facilitate customer referrals
- Track customer advocacy activities
- Analyze customer engagement metrics
- Automate advocacy campaigns
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Customizable advocacy programs
- Multi-language support
- Integration with CRM tools
- Gamification elements
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Responsive design for mobile use
- Customizable dashboards
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Live webinars and workshops
- Supportive chatbots for guidance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multi-channel support options
- Access to a knowledge base
- Response time to inquiries
- Quality of technical support
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Tiered pricing options
- Free trial availability
- Cost against feature set
- Discounts for annual plans
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Commonly reported issues
- Praise for specific features
- Feedback on customer service
- User recommendations and endorsements
How to Choose Customer Advocacy Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Can the software grow with your business? Consider if it can handle more users and data without extra costs or performance issues. |
| Integrations | Does it connect with your existing tools like CRM or email platforms? Ensure it fits into your current tech stack to avoid data silos. |
| Customizability | Can you tailor the software to match your workflows? Look for flexible options that let you adjust settings or features to fit your needs. |
| Ease of use | Is the interface intuitive for your team? Test it with potential users to see if they can navigate without training. |
| Implementation and onboarding | How long will it take to get up and running? Check if the vendor offers support like tutorials or walkthroughs to help you start quickly. |
| Cost | Are there hidden fees? Compare pricing models and check if the total cost fits your budget, including any future upgrades or additional user licenses. |
| Security safeguards | Does the software protect your data? Look for encryption, regular updates, and compliance with industry standards like GDPR or CCPA. |
| Support availability | What support does the vendor offer? Consider availability hours, response times, and if they provide multiple support channels for help. |
What Is Customer Advocacy Software?
Customer advocacy software is designed to help businesses engage and empower their customers to promote their brand. Marketing professionals, customer success teams, and brand managers typically use these tools to build stronger relationships and increase customer loyalty.
Referral tracking, testimonial management, and engagement analytics help with enhancing customer interactions and driving brand loyalty. Overall, these tools provide businesses with a way to turn satisfied customers into brand advocates.
Features of Customer Advocacy Software
When selecting customer advocacy software, keep an eye out for the following key features:
- Referral management: Easily track, manage, and optimize customer referral programs so you can reward loyal users who bring in new business.
- Testimonial collection: Gather and organize testimonials seamlessly, giving you a streamlined way to showcase authentic customer voices.
- Case study automation: Create, manage, and update customer case studies efficiently to highlight real-world success stories and build trust with prospects.
- Gamification tools: Motivate customers to participate in advocacy activities by adding fun elements like points, badges, or leaderboards.
- Social sharing integration: Enable your customers to share their positive experiences across social media channels with just a few clicks, turning advocacy into organic marketing.
- Campaign tracking: Monitor the performance of advocacy campaigns to see what’s working and where you can improve.
- Reward fulfillment: Automate and manage the delivery of perks, incentives, or gift cards, saving you the hassle of manual reward distribution.
- Customer segmentation: Group your advocates based on interests, behaviors, or demographics to personalize campaigns and get better engagement.
Common Customer Advocacy Software AI Features
Beyond the standard customer advocacy software features listed above, many of these solutions are incorporating AI with features like:
- Engagement forecasting: Predict upcoming dips or spikes in customer engagement so you can step in proactively or celebrate your wins.
- Sentiment analysis: AI examines customer interactions to identify enthusiasm or pain points, giving you insights into how your brand is perceived.
- Predictive advocate scoring: Smart algorithms pinpoint which customers are most likely to become advocates, so you can focus your efforts for maximum impact.
- Automated content suggestions: The software can recommend testimonial or case study ideas based on customer activity and feedback to highlight your understanding of your audience's pain points.
- Personalized campaign recommendations: AI tailors advocacy campaigns to each user, increasing relevance and boosting results without manual guesswork.
Benefits
Implementing customer advocacy software provides several benefits for your team and your business. Here are a few you can look forward to:
- Increased referrals: By tracking and rewarding customer referrals, your business can expand its reach and gain new customers.
- Enhanced trust: Testimonial management provides social proof, building trust with potential customers and enhancing your brand's reputation.
- Data-driven insights: Engagement analytics offers valuable insights into customer behavior, helping you refine your advocacy strategies for better outcomes.
- Stronger customer relationships: Customizable advocacy programs allow you to engage customers in ways that resonate with them, fostering loyalty.
- Global reach: Multi-language support enables you to connect with a diverse audience, expanding your brand's global presence.
- Motivated participation: Gamification elements encourage customers to engage with your advocacy programs, boosting participation rates.
- Improved onboarding: Interactive product tours ensure new users get up to speed quickly, enhancing their experience and satisfaction.
Costs & Pricing
Selecting customer advocacy software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in customer advocacy software solutions:
Plan Comparison Table for Customer Advocacy Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic referral tracking, limited testimonial management, and essential analytics. |
| Personal Plan | $10-$30/user/month | Referral tracking, testimonial management, engagement analytics, and some customization options. |
| Business Plan | $40-$70/user/month | Advanced analytics, multi-language support, CRM integrations, and customizable advocacy programs. |
| Enterprise Plan | $100+/user/month | Comprehensive analytics, AI-driven insights, full customizability, and dedicated support services. |
Customer Advocacy Software FAQs
Here are some answers to common questions about customer advocacy software:
Can customer advocacy software integrate with my existing tools?
Yes, most customer advocacy software can integrate with tools like CRM systems and email platforms. Before purchasing, check the software’s integration capabilities to ensure it fits into your existing tech stack. This will help maintain data consistency and streamline your team’s workflows.
What types of advocacy activities can these platforms manage?
Most platforms are built to handle structured activities like reviews, referrals, testimonials, and case studies. Some also support campaign-based tasks such as social shares or event participation. The activity types are usually tied to the engagement model built into the platform.
How do these tools typically track customer engagement?
Customer actions are usually tracked through built-in dashboards, campaign tagging, and activity logs. Some tools assign point systems or tiers to quantify engagement over time. The way data is organized can vary depending on how the platform structures customer profiles.
Are integrations with CRMs or marketing platforms common in these software?
Yes, many advocacy tools are designed to integrate with CRMs like Salesforce or HubSpot, as well as marketing platforms like Marketo. The depth of integration can range from simple contact syncing to advanced trigger-based workflows. Integration quality depends heavily on how open and well-documented the platform’s API is.
How do these platforms typically handle multi-language or global campaigns?
Some tools offer built-in support for language localization and region-specific targeting. Others may require manual setup or third-party plugins to manage global audiences. Support for these campaigns depends on how the platform manages content, audiences, and communication workflows.
What’s Next:
If you're in the process of researching customer advocacy software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.