With so many different employee advocacy software solutions available, figuring out which is right for you is tough. You know you want tools to streamline the process of employees’ sharing company-approved content, amplifying your brand's reach and credibility—but now need to figure out which tool is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences using dozens of different employee advocacy tools with companies of all sizes, with my picks of the best employee advocacy software overall.
What Is Employee Advocacy Software?
Employee advocacy software is a digital tool designed to facilitate and manage the process of employees sharing and promoting their company's content, news, or achievements on their personal social media networks. This software simplifies content distribution, ensuring employees have easy access to shareable, company-approved material.
The purpose is to enhance the company's reach and reputation by leveraging the personal networks of employees, thereby creating a more authentic and widespread brand presence. Additionally, it often includes features for tracking and analyzing the effectiveness of shared content, aiding in refining marketing strategies.
Sociabble is an all-in-one employee advocacy software that helps marketing teams respond to most advocacy needs. It allows users to access all types of essential features, everything from aggregating relevant content through URLs and social media channels to analyzing program performance.
Why I picked Sociabble: This platform made the list because it's an all-in-one tool that helps your business with internal communications, employee advocacy, and employee engagement. Sociabble is a one-stop hub for curating content for teams to share, including photos, videos, and audio files. When using Sociabble, you can aggregate your content from official company channels and content suggested by other team members and administrators.
Sociabble can also help you introduce social selling into your employee advocacy program. Your teams can implement proper social selling strategies by making recommendations and demonstrating their knowledge. You can also use Sociabble’s analytics to track lead generation that comes from social selling.
Sociabble Standout Features and Integrations
Standout features include gamification tools that encourage team members to become more excited about promoting your company’s content through tools such as leaderboards, campaigns, quizzes, and badges. Sociabble also provides analytics dashboards, including personal dashboards that offer unique metrics for social sellers; you can do deep dives from more specific data for content performance, including lead generation tracking.
Integrations include a small number of native integrations, including Microsoft Teams, Okta, Optimizely, and SignNow. However, you can use a paid Zapier account or Sociabble’s API to create custom integrations with your toolset.
- User interface is easy to navigate
- Responsive support team
- All-in-one tool for employee advocacy and communications
- Inability to customize gamification feature
- Steep learning curve
Haiilo helps businesses create a social intranet within their organization to help improve employee engagement. The platform offers a space where employees can select posts to share and schedule them to go live.
Why I picked Haiilo: I thought Haiilo would be a relevant addition to this article because it allows users to create a social intranet, or in other words, an internal social network, to help employees quickly find content to share externally. You can put together internal and external content you wish for your employee advocates to share on other social media networks. Haiilo allows you to control your company’s content streams and schedule links to be available to employees at the best times for them to share.
Haiilo Standout Features and Integrations
Standout features include captivating captions for your advocates, ensuring the content they share resonates with your target audience, drives engagement, and aligns with your brand’s voice and messaging. Haiilo also offers comprehensive social media integrations, allowing you to connect all social media channels, ensuring a consistent brand message across networks.
Integrations include connections with tools to help extend features and enhance productivity, such as Box, Drupal, Google Workspace, HubSpot CRM, Microsoft 365, Okta, OneLogin, Salesforce, Slack, Yammer, and other software options. You can also create custom integrations with a paid Zapier account or Haiilo’s API.
- Effective company communication features
- Easy to share content among teams
- Social intranet increases employee participation
- Inviting team members is a manual task
- Attaching large number of images is challenging
Employee Advocacy by Sprout Social offers a way for marketing leaders to curate content that populates their employees’ feeds. Team members can then easily share this content with their personal accounts if they want to.
Why I picked Employee Advocacy by Sprout Social: I added Employee Advocacy by Sprout Social to this list because it allows you to curate content for employees to share across their social networks. The platform makes it easy for your teams to access approved content and simplifies content curation processes for you. Your employees can find the content you curate through an interactive feed and simple, shareable options.
Employee Advocacy by Sprout Social makes your social content available in a feed that employees can look through and select posts relevant to their interests. The software also offers curated email digests that remind your advocates to engage with content and provides them with content-sharing suggestions.
Employee Advocacy by Sprout Social Standout Features and Integrations
Standout features include message tools that enable you to provide pre-approved message ideas so employees can be confident about staying on-brand. The platform also empowers employee advocacy to explore and follow topics relevant to their roles and receive content suggestions.
Integrations include connections with top business tools to help you stop jumping between platforms to perform critical tasks, such as Canva, Dropbox, Feedly, Google Analytics, Google Drive, HubSpot, Marketo, Microsoft Dynamics 365, Salesforce Marketing Cloud, Zendesk, and other software options. If you have a paid Zapier account, you can create custom integrations between the platform and your systems.
- Easy to navigate
- Simple content upload
- Organizations can share news and reports on social
- Not many social network integrations
- Only admins can edit content
GaggleAMP uses social selling and social media amplification capabilities to increase employee empowerment, influence branding prospects, and marketing campaign execution.
Why I picked GaggleAMP: This platform makes an excellent addition to this article because it helps get teams to be more active on social media and present them as credible, insightful resources for your target audience. GaggleAMP enables your teams to use social media as a fully-functioning marketing channel to help send more leads to your pipeline. The software also points everyone to the exact conversations on social media and allows your advocates to contribute.
GaggleAMP also empowers your employee advocates to amplify social media marketing campaigns without you having to pay to boost posts. Your employees can reach relevant people your brand isn’t connected to. GaggleAMP will help you leverage employee advocates to open your brand to new people your business might miss.
GaggleAMP Standout Features and Integrations
Standout features include gamification and reward tools to create friendly employee competition and increase participation in employee advocacy programs. GaggleAMP also offers artificial intelligence to diversify employee advocacy efforts by enabling you to generate a single brand message to all employees and allow team members to automatically create alternative messaging while staying true to your original message.
Integrations include connections with top marketing, CRM, communications, and email tools, such as Google Analytics, Google Workspace, HubSpot, Mailchimp, Marketo, Microsoft Teams, Okta, OneLogin, Salesforce, Slack, and other software options. You can use GaggleAMP’s API or a paid Zapier account to create custom integrations with your business applications.
Highly experienced support reps
Motivational gamification features
Easy to use
Number of features is overwhelming
Some glitching can occur
Oktopost focuses on helping B2B businesses with employee advocacy programs and amplifying their brand on social media.
Why I picked Oktopost: If you’re working in a B2B business, I wanted to add a platform worth considering. Oktopost helps B2B organizations simplify social media and employee advocacy programs on a single platform. The software will pull content from your corporate channels for your teams to share on advocacy channels.
Oktopost helps your B2B business track critical metrics like clicks, conversions, and engagement. It helps your b2B business enhance brand awareness and generate results, allowing you to measure your advocacy program’s impact on your bottom line.
Oktopost Standout Features and Integrations
Standout features include an advocacy board that allows your employee advocates a tool to quickly find, filter, recommend, and share company content to personal social media profiles. The platform also provides topics to help you tailor your board to every advocate, where you can segment posts and make it easier for employees to find the most relevant content.
Integrations include simple connections to enhance the flow of social media data with your existing systems, such as Google Analytics, HubSpot, JumpCloud, Looker Studio, Marketo, Microsoft Dynamics 365, Microsoft Teams, Okta, Salesforce, SugarCRM, and other software options. You can also use a paid Zapier account to create custom integrations with your business applications.
- Effective data presentations
- Simple advocacy organization
- Easily grows B2B social presence
- Slight learning curve
- Some tagging limitations
Ambassify helps marketing teams get a feedback loop to help them refine their employee advocacy and communication strategies. This helps companies provide content suggestions they want employees to share and A/B test content campaigns.
Why I picked Ambassify: Testing different content is essential for identifying what performs best, so I added Ambassify because it can help you get a feedback loop when employees share company content. With Ambassify, you can allow your advocates to post various copies and visuals when sharing your content. Your advocates can choose their preferred angle to promote, and you can see what performs best.
Ambassify Standout Features and Integrations
Standout features include tools to help ambassadors share videos natively without redirecting your audience to a video landing page. You can also use the platform’s smart scheduling tool to automatically share posts at the best time to reach your audience when they’re most active.
Integrations include connections with various business tools such as HubSpot, Intercom, Mailchimp, Marketo, Microsoft Teams, Salesforce, and Slack. You can also use a paid Zapier account to connect Ambassify with your current systems.
- Excellent customization options
- Fast customer support
- Simple and user-friendly
- Regular API changes cause features to break
- Pricing isn’t suitable for small businesses
Clearview Social uses AI to help marketing leaders make it easier to provide and schedule posts so they go live at optimal times.
Why I picked Clearview Social: As marketers, you know that timing can make the difference between your campaigns’ success or failure, so I added Clearview Social to this article to help you find the best times for advocates to post content on social media. Clearview Social uses artificial intelligence in its scheduling algorithm, PeakTime, which enables you to identify the best times to post content on various social networks. This tool will then schedule content posts based on the unique times for each individual social network.
Clearview Social Standout Features and Integrations
Standout features include social media analytics to help you see how many employees share content, how many clicks they receive, and how much the traffic is worth. The platform makes it easy to turn employees into influencers with gamification and leaderboard tools to help you reward advocates for their efforts.
Integrations include a connection with Slack to help ensure more employee advocates are selling your content. Clearview Social doesn’t provide an API or work with Zapier to create custom connections.
- Scheduling tool posts content at peak times
- Provides additional topic insights
- Easy to share posts
- Can’t tag people in posts until after they’re posted
- Searching through old posts is time-consuming
SocialToaster allows employee advocates to share a company’s branded content on social media networks.
Why I picked SocialToaster: The SocialToaster platform helps you create a branded employee advocacy program for your business that simplifies sharing marketing content for your ambassadors. Your employees can share the content you’ve invested in creating on their personal social networks, and the SocialToaster team can help you create content to support your campaign. After your employee advocates join your campaign, the branded content available on your website, blog, or social media networks is curated and promoted to them.
SocialToaster will help you discover which content will be engaging and encourage advocates to share it by sending notifications over text message, email, or Slack. Afterward, your advocates can quickly share the content with a few clicks.
SocialToaster Standout Features and Integrations
Standout features include social selling tools to help your advocates connect with buyers, build relationships, and set sales teams up for success. The platform also offers the ability to find, nurture, and grow a community of advocates and help you keep them engaged with your brand.
Integrations include connections with a few third-party applications that will help you enhance productivity. These connections include platforms such as Magento, Microsoft Teams, Salesforce, Slack, and WooCommerce.
- Simple way to advocate branded content
- Excellent for extending reach
- Very user-friendly
- Small number of integrations
- Can’t preview what’s sent to advocates
EveryoneSocial is an ideal choice for marketing teams looking for a solution to engage every employee regardless of their department. It offers employee engagement capabilities that allow team leaders to modify their members’ interface so everyone stays engaged with numerous incentives.
Why I picked EveryoneSocial: You can use EveryoneSocial to enable employees to share content on social media and increase their engagement by allowing them to like or tag other colleagues. This helps ensure that everyone sees crucial social media information. You can also use EveryoneSocial to empower sales teams, increase external and internal communications, and utilize employees’ efforts to source new talent.
EveryoneSocial Standout Features and Integrations
Standout features include tools to help your employees speed up word-of-mouth marketing by offering a single space for your content. EveryoneSocial also provides features to ensure everyone shares the right message when acting as an ambassador for your brand.
Integrations include support for many tools marketing teams use in their daily tasks, such as Adobe Analytics, Google Analytics, Highspot, Khoros, Microsoft Teams, Outreach, Salesforce, Salesloft, Slack, Workvivo, and other software options. You can also use EveryoneSocial’s API to create custom integrations with your current systems.
- Provides ready-made content captions
- Allows simple content sharing
- Multiple employee engagement tools
- Only supports small-size images
- Tagging people on LinkedIn is complex
PostBeyond is an employee advocacy platform that allows employees to publish content on the company’s behalf. It simplifies advocacy strategies and enables multiple teams to share their company’s best content on social media.
Why I picked PostBeyond: PostBeyond makes an addition to this list because it makes it easier for employees to act as an advocate for your company by sharing content on your company’s behalf. It simplifies the process of sharing approved content and brings all your content together in a central location to ensure everyone can easily share it. PostBeyond also helps you highlight critical posts so employees can select the most important content to share.
PostBeyond Standout Features and Integrations
Standout features include expanding your company’s target social media audience by amplifying content to increase reach, boost engagement, and raise conversions. PostBeyond’s toolset provides ways to align your brand’s external communication to ensure employee advocates stay on-brand and share pre-approved posts with the right message.
Integrations include connections with systems that many marketing teams rely on and simplify tracking results, such as Adobe Analytics, Eloqua, Google Analytics, HubSpot, Marketo, Microsoft Dynamics, Microsoft Teams, Okta, Salesforce, Slack, and other software options. PostBeyond’s API allows users to create custom integrations with their current tech stack.
- Easy to use
- Schedules content sharing in advance
- Allows employees to leverage personal networks
- LinkedIn integration isn’t strong
- User interface needs work
Best for content reach
Best employee advocacy management tool
Best for expanding organic reach
Best end-to-end content solution
Best for identifying relevant, shareable stories
Best for personal influencer profiles
Best for distributing pre-approved content.
Best for creating brand ambassador networks
Viral Nation Empower
Best for employee-generated content
Best relevant content hub.
Selection Criteria For Employee Advocacy Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best employee advocacy software for this article:
It would be best to consider the features an employee advocacy platform provides regarding the goals you want to accomplish with your employee advocacy program. Whether these goals are enhancing brand reach, increasing social selling, finding new talent, or engaging stakeholders, I look for employee advocacy tools with the following features to accomplish these objectives:
- Central Content Hub: Employee advocacy tools should offer a place for your content where employee advocates will visit to find something to share or identify new suggested content.
- Personalized Hubs: These tools will provide filtered content views based on your employees' regions, teams, and other key attributes, ensuring team members only see relevant content and avoid overwhelming them when they log in.
- Internal Marketing: Understanding when content is available is essential information your employees need to know, and your advocacy tools will connect with communications channels you’re already using and notify them.
- User Management: You’ll want to use employee advocacy software to organize advocates according to their regions, teams, and other aspects, enabling you to curate content for specific groups and measure their team performance, establish competitions, and more.
- Gamification Tools: To ignite the competitive spirit among your team, gamification tools will set up contests, leaderboards, and performance tracking to drive interest and engage employees throughout the advocacy program.
- Native Video Sharing: 91% of marketers increased website traffic with videos; employee advocacy tools will help you leverage videos correctly by offering native video-sharing capabilities and not pushing customers to another website.
Employee advocacy tools that are easy to use are essential. Usability determines user adoption, engagement, and success of your advocacy program. This is especially true if you’re operating a multi-national and multi-generational workforce. When creating this list, I looked to add platforms that are easy for your teams to use, even if they’re not digitally savvy.
Top employee advocacy software will fit with a company's sophisticated toolsets to operate its business. The platforms I added to this list will integrate with various types of tools, such as HR systems, communication channels, file hosting services, content management tools, and business analytics applications. These integrations will help you synchronize data across your organization and simplify the processes involved for every stakeholder, including IT, HR, internal communications, and marketing.
I also evaluated employee advocacy software based on its customization options that help you match your business’s brand identity, messaging, and specific advocacy programs or campaigns. The types of advocacy programs these platforms should support include employee-to-customer, employee-to-employee, employee ambassador, social media employee strategy, and organic employee advocacy programs. These tools should also accommodate increasing user numbers, changing business needs, and content volume.
How much does employee advocacy software cost?
When searching for employee advocacy software, most are unique regarding features, support, integrations, and cost. Businesses will have different needs, requirements, and personal preferences regarding these platforms. Be sure to reach out to as many options I listed in this article as possible, demo their products, ask questions, and get pricing. Employee advocacy tools don’t need to be expensive to provide results, but if you want real long-term success, don’t look for a quick, cheap solution and expect to pay anywhere between $249/month to $928/month.
How do I track employee advocacy?
To track employee advocacy, you’ll need an advanced analytics suite you can find in many software options. Many employee advocacy tools allow users to monitor external sharing metrics and provide an overview of internal and external activities. These tools will provide unique insights into your employee advocacy programs and campaigns, such as which employee or team drives the most traffic, who’s generating the most revenue, or who’s attracting the best talent.
How do you gamify employee advocacy?
Gamification involves using game mechanics and game thinking to engage people and solve problems in non-game contexts. Gamification can take the form of contests, leaderboards, and recognition. Incorporating gamification into employee advocacy strategies can make participating in and advocating for your organization fun for employees. You can use the following tips to gamify employee advocacy programs.
- Offer Rewards: To increase employee advocacy program adoption, you can perform an onboarding campaign and reward employees who sign on to the campaign with small rewards such as gift cards.
- Launch Contests: When you have significant product announcements to promote, need to generate votes for a competition, need survey responses, or get the word out on marketing initiatives, you can hold contests with prizes. You can have a top performer contest by handing out awards to employees who share and engage with the most content during a specific period.
- Reinvigorate Employee Engagement: Employees can be busy with other priorities, and their attention around advocacy can diminish over time. You can refresh your advocacy program by saying thanks to advocates with micro rewards every time one of them shares company content.
- Advocate Recognition: Employees are more likely to repeat a specific action after getting recognition. You can start by having senior executives share employees’ accomplishments and see employee advocacy increase or use leaderboards and reporting in company communications to recognize top advocates, show employees’ impact on advocacy, and motivate them to share company content.
What are the benefits of employee advocacy software?
Employee advocacy software offers decisive benefits that propel businesses to new heights. First and foremost, it transforms employees into enthusiastic brand ambassadors, amplifying the company’s message through their social networks. By harnessing the authentic voices of employees, the software fosters trust and credibility among potential customers, leading to increased brand awareness and engagement, and brands can experience an increase in brand reach by as much as 561%. This technology simplifies content sharing, enabling straightforward communication and alignment across teams, ultimately boosting productivity and driving collective success. Embracing employee advocacy software cultivates a vibrant company culture and unlocks untapped potentials in the digital age, driving sustainable growth and competitive advantage.
Other Advocacy Software Reviews
Below, you’ll find other advocacy software reviews that discuss and evaluates other tools that empower others to promote your organization.
- Customer Advocacy Software
- Affiliate Marketing Software
- Influencer Marketing Software
- Social Listening Tools
- Employee Advocacy Software
- Brand advocacy software
Choosing the best employee advocacy software for your business is challenging. There are many variables to consider, such as strategies, features, integrations, prices, partner teams, compliance, and security, but it’s satisfying when everything comes together. Hopefully, this list makes it easier for you to choose which employee advocacy platform fits your business best.
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