20 Best Employee Advocacy Software In 2024

Sociabble is an all-in-one employee advocacy software that helps marketing teams respond to most advocacy needs. It allows users to access all types of essential features, everything from aggregating relevant content through URLs and social media channels to analyzing program performance.

Why I picked Sociabble: This platform made the list because it's an all-in-one tool that helps your business with internal communications, employee advocacy, and employee engagement. Sociabble is a one-stop hub for curating content for teams to share, including photos, videos, and audio files. When using Sociabble, you can aggregate your content from official company channels and content suggested by other team members and administrators.

Sociabble can also help you introduce social selling into your employee advocacy program. Your teams can implement proper social selling strategies by making recommendations and demonstrating their knowledge. You can also use Sociabble’s analytics to track lead generation that comes from social selling.

Sociabble Standout Features and Integrations

Standout features include gamification tools that encourage team members to become more excited about promoting your company’s content through tools such as leaderboards, campaigns, quizzes, and badges. Sociabble also provides analytics dashboards, including personal dashboards that offer unique metrics for social sellers; you can do deep dives from more specific data for content performance, including lead generation tracking.

Integrations include a small number of native integrations, including Microsoft Teams, Okta, Optimizely, and SignNow. However, you can use a paid Zapier account or Sociabble’s API to create custom integrations with your toolset.

Haiilo helps businesses create a social intranet within their organization to help improve employee engagement. The platform offers a space where employees can select posts to share and schedule them to go live.

Why I picked Haiilo: I thought Haiilo would be a relevant addition to this article because it allows users to create a social intranet, or in other words, an internal social network, to help employees quickly find content to share externally. You can put together internal and external content you wish for your employee advocates to share on other social media networks. Haiilo allows you to control your company’s content streams and schedule links to be available to employees at the best times for them to share.

Haiilo Standout Features and Integrations

Standout features include captivating captions for your advocates, ensuring the content they share resonates with your target audience, drives engagement, and aligns with your brand’s voice and messaging. Haiilo also offers comprehensive social media integrations, allowing you to connect all social media channels, ensuring a consistent brand message across networks.

Integrations include connections with tools to help extend features and enhance productivity, such as Box, Drupal, Google Workspace, HubSpot CRM, Microsoft 365, Okta, OneLogin, Salesforce, Slack, Yammer, and other software options. You can also create custom integrations with a paid Zapier account or Haiilo’s API.

Employee Advocacy by Sprout Social offers a way for marketing leaders to curate content that populates their employees’ feeds. Team members can then easily share this content with their personal accounts if they want to.

Why I picked Employee Advocacy by Sprout Social: I added Employee Advocacy by Sprout Social to this list because it allows you to curate content for employees to share across their social networks. The platform makes it easy for your teams to access approved content and simplifies content curation processes for you. Your employees can find the content you curate through an interactive feed and simple, shareable options.

Employee Advocacy by Sprout Social makes your social content available in a feed that employees can look through and select posts relevant to their interests. The software also offers curated email digests that remind your advocates to engage with content and provides them with content-sharing suggestions.

Employee Advocacy by Sprout Social Standout Features and Integrations

Standout features include message tools that enable you to provide pre-approved message ideas so employees can be confident about staying on-brand. The platform also empowers employee advocacy to explore and follow topics relevant to their roles and receive content suggestions.

Integrations include connections with top business tools to help you stop jumping between platforms to perform critical tasks, such as Canva, Dropbox, Feedly, Google Analytics, Google Drive, HubSpot, Marketo, Microsoft Dynamics 365, Salesforce Marketing Cloud, Zendesk, and other software options. If you have a paid Zapier account, you can create custom integrations between the platform and your systems.

GaggleAMP uses social selling and social media amplification capabilities to increase employee empowerment, influence branding prospects, and marketing campaign execution.

Why I picked GaggleAMP: This platform makes an excellent addition to this article because it helps get teams to be more active on social media and present them as credible, insightful resources for your target audience. GaggleAMP enables your teams to use social media as a fully-functioning marketing channel to help send more leads to your pipeline. The software also points everyone to the exact conversations on social media and allows your advocates to contribute.

GaggleAMP also empowers your employee advocates to amplify social media marketing campaigns without you having to pay to boost posts. Your employees can reach relevant people your brand isn’t connected to. GaggleAMP will help you leverage employee advocates to open your brand to new people your business might miss.

GaggleAMP Standout Features and Integrations

Standout features include gamification and reward tools to create friendly employee competition and increase participation in employee advocacy programs. GaggleAMP also offers artificial intelligence to diversify employee advocacy efforts by enabling you to generate a single brand message to all employees and allow team members to automatically create alternative messaging while staying true to your original message.

Integrations include connections with top marketing, CRM, communications, and email tools, such as Google Analytics, Google Workspace, HubSpot, Mailchimp, Marketo, Microsoft Teams, Okta, OneLogin, Salesforce, Slack, and other software options. You can use GaggleAMP’s API or a paid Zapier account to create custom integrations with your business applications.

PROS

Highly experienced support reps

Motivational gamification features

Easy to use

CONS

Number of features is overwhelming

Some glitching can occur

Oktopost focuses on helping B2B businesses with employee advocacy programs and amplifying their brand on social media.

Why I picked Oktopost: If you’re working in a B2B business, I wanted to add a platform worth considering. Oktopost helps B2B organizations simplify social media and employee advocacy programs on a single platform. The software will pull content from your corporate channels for your teams to share on advocacy channels.

Oktopost helps your B2B business track critical metrics like clicks, conversions, and engagement. It helps your b2B business enhance brand awareness and generate results, allowing you to measure your advocacy program’s impact on your bottom line.

Oktopost Standout Features and Integrations

Standout features include an advocacy board that allows your employee advocates a tool to quickly find, filter, recommend, and share company content to personal social media profiles. The platform also provides topics to help you tailor your board to every advocate, where you can segment posts and make it easier for employees to find the most relevant content.

Integrations include simple connections to enhance the flow of social media data with your existing systems, such as Google Analytics, HubSpot, JumpCloud, Looker Studio, Marketo, Microsoft Dynamics 365, Microsoft Teams, Okta, Salesforce, SugarCRM, and other software options. You can also use a paid Zapier account to create custom integrations with your business applications.

Ambassify helps marketing teams get a feedback loop to help them refine their employee advocacy and communication strategies. This helps companies provide content suggestions they want employees to share and A/B test content campaigns.

Why I picked Ambassify: Testing different content is essential for identifying what performs best, so I added Ambassify because it can help you get a feedback loop when employees share company content. With Ambassify, you can allow your advocates to post various copies and visuals when sharing your content. Your advocates can choose their preferred angle to promote, and you can see what performs best.

Ambassify Standout Features and Integrations

Standout features include tools to help ambassadors share videos natively without redirecting your audience to a video landing page. You can also use the platform’s smart scheduling tool to automatically share posts at the best time to reach your audience when they’re most active.

Integrations include connections with various business tools such as HubSpot, Intercom, Mailchimp, Marketo, Microsoft Teams, Salesforce, and Slack. You can also use a paid Zapier account to connect Ambassify with your current systems.

Hootsuite Amplify is designed to help businesses effectively manage employee advocacy programs. It enables team leaders to provide curated post libraries accessible to employees.

Why I picked Hootsuite Amplify: Hootsuite is a popular social media management platform many organizations use. The vendor now offers an employee advocacy tool called Hootsuite Amplify, enabling administrators to specify and remind employees about content they want them to share. You can use Amplify to issue invites to your advocates and assign them to specific groups to ensure content remains relevant to particular people and their audiences.

Hootsuite Amplify allows you to send email notifications to advocates about your latest content and updates. When employees see the notification, they can scroll through the feed, select a post to engage with and share it on social media. You can also share pre-approved content with employees and allow them to post it through a mobile app.

Hootsuite Amplify Standout Features and Integrations

Standout features include tools to help you extend your company’s reach and engagement and meet your marketing goals. Hootsuite Amplify can also help your business strengthen your employer brand and enhance recruitment processes.

Integrations include a range of connections with tools that fit the way your teams work, such as Airtable, Asana, Basecamp, Dropbox, HubSpot, Mailchimp, Microsoft Dynamics, Notion, Salesforce, Slack, and other software options. You can also use a paid Zapier account to create custom integrations with your systems.

Clearview Social uses AI to help marketing leaders make it easier to provide and schedule posts so they go live at optimal times.

Why I picked Clearview Social: As marketers, you know that timing can make the difference between your campaigns’ success or failure, so I added Clearview Social to this article to help you find the best times for advocates to post content on social media. Clearview Social uses artificial intelligence in its scheduling algorithm, PeakTime, which enables you to identify the best times to post content on various social networks. This tool will then schedule content posts based on the unique times for each individual social network.

Clearview Social Standout Features and Integrations

Standout features include social media analytics to help you see how many employees share content, how many clicks they receive, and how much the traffic is worth. The platform makes it easy to turn employees into influencers with gamification and leaderboard tools to help you reward advocates for their efforts.

Integrations include a connection with Slack to help ensure more employee advocates are selling your content. Clearview Social doesn’t provide an API or work with Zapier to create custom connections.

EveryoneSocial is an ideal choice for marketing teams looking for a solution to engage every employee regardless of their department. It offers employee engagement capabilities that allow team leaders to modify their members’ interface so everyone stays engaged with numerous incentives.

Why I picked EveryoneSocial: You can use EveryoneSocial to enable employees to share content on social media and increase their engagement by allowing them to like or tag other colleagues. This helps ensure that everyone sees crucial social media information. You can also use EveryoneSocial to empower sales teams, increase external and internal communications, and utilize employees’ efforts to source new talent.

EveryoneSocial Standout Features and Integrations

Standout features include tools to help your employees speed up word-of-mouth marketing by offering a single space for your content. EveryoneSocial also provides features to ensure everyone shares the right message when acting as an ambassador for your brand.

Integrations include support for many tools marketing teams use in their daily tasks, such as Adobe Analytics, Google Analytics, Highspot, Khoros, Microsoft Teams, Outreach, Salesforce, Salesloft, Slack, Workvivo, and other software options. You can also use EveryoneSocial’s API to create custom integrations with your current systems.

PostBeyond is an employee advocacy platform that allows employees to publish content on the company’s behalf. It simplifies advocacy strategies and enables multiple teams to share their company’s best content on social media.

Why I picked PostBeyond: PostBeyond makes an addition to this list because it makes it easier for employees to act as an advocate for your company by sharing content on your company’s behalf. It simplifies the process of sharing approved content and brings all your content together in a central location to ensure everyone can easily share it. PostBeyond also helps you highlight critical posts so employees can select the most important content to share.

PostBeyond Standout Features and Integrations

Standout features include expanding your company’s target social media audience by amplifying content to increase reach, boost engagement, and raise conversions. PostBeyond’s toolset provides ways to align your brand’s external communication to ensure employee advocates stay on-brand and share pre-approved posts with the right message.

Integrations include connections with systems that many marketing teams rely on and simplify tracking results, such as Adobe Analytics, Eloqua, Google Analytics, HubSpot, Marketo, Microsoft Dynamics, Microsoft Teams, Okta, Salesforce, Slack, and other software options. PostBeyond’s API allows users to create custom integrations with their current tech stack.