Best Employee Advocacy Software Shortlist
After researching their relevance for handling employee advocacy processes, here’s a list of tools I chose for this article.
- Sociabble
- Haiilo
- EveryoneSocial
- GaggleAMP
- PostBeyond
- Employee Advocacy by Sprout Social
- Hootsuite Amplify
- Clearview Social
- Oktopost
- Ambassify
- SocialToaster
- DSMN8
As more and more organizations use their employees' power to act as an ambassador for their businesses, more employee advocacy software becomes crucial when implementing successful advocacy programs. Your employees can help your business see significant benefits in improved trust, organic reach, brand awareness, and, more importantly, boost sales. The main challenge with employee advocacy programs is putting them together and managing and tracking progress if you don’t have the right tools available. Whether you’re new to employee advocacy or a seasoned professional, I created a list of top employee advocacy software to help you confidently navigate the challenging space of employee advocacy providers.
What Is Employee Advocacy Software
Employee advocacy software refers to a digital tool or platform designed to facilitate and enhance an organization's employee advocacy program. It provides employees with a centralized platform to discover and share company-related content, such as blog posts, news articles, social media updates, and marketing materials, across their personal social media networks. This software typically offers features like content curation, scheduling, tracking, and analytics, allowing organizations to amplify their brand reach, increase engagement, and leverage the collective social media presence of their employees to promote their products, services, and values.
Overviews Of The 12 Best Employee Advocacy Software
There are many employee advocacy software on the market, so which ones should you pay attention to? Here, I’ll be detailing the top employee advocacy platforms for your brand.
1. Sociabble - Best all-in-one employee advocacy tool
Sociabble is an all-in-one employee advocacy software that helps marketing teams respond to most advocacy needs. It allows users to access all types of essential features, everything from aggregating relevant content through URLs and social media channels to analyzing program performance.
Why I picked Sociabble: This platform made the list because it's an all-in-one tool that helps your business with internal communications, employee advocacy, and employee engagement. Sociabble is a one-stop hub for curating content for teams to share, including photos, videos, and audio files. When using Sociabble, you can aggregate your content from official company channels and content suggested by other team members and administrators.
Sociabble can also help you introduce social selling into your employee advocacy program. Your teams can implement proper social selling strategies by making recommendations and demonstrating their knowledge. You can also use Sociabble’s analytics to track lead generation that comes from social selling.
Sociabble Standout Features and Integrations
Standout features include gamification tools that encourage team members to become more excited about promoting your company’s content through tools such as leaderboards, campaigns, quizzes, and badges. Sociabble also provides analytics dashboards, including personal dashboards that offer unique metrics for social sellers; you can do deep dives from more specific data for content performance, including lead generation tracking.
Integrations include a small number of native integrations, including Microsoft Teams, Okta, Optimizely, and SignNow. However, you can use a paid Zapier account or Sociabble’s API to create custom integrations with your toolset.
Pricing: Pricing upon request
Free Trial: Free demo available
Pros
- All-in-one tool for employee advocacy and communications
- Responsive support team
- User interface is easy to navigate
Cons
- Steep learning curve
- Inability to customize gamification feature
2. Haiilo - Best social intranet platform
Haiilo helps businesses create a social intranet within their organization to help improve employee engagement. The platform offers a space where employees can select posts to share and schedule them to go live.
Why I picked Haiilo: I thought Haiilo would be a relevant addition to this article because it allows users to create a social intranet, or in other words, an internal social network, to help employees quickly find content to share externally. You can put together internal and external content you wish for your employee advocates to share on other social media networks. Haiilo allows you to control your company’s content streams and schedule links to be available to employees at the best times for them to share.
Haiilo Standout Features and Integrations
Standout features include captivating captions for your advocates, ensuring the content they share resonates with your target audience, drives engagement, and aligns with your brand’s voice and messaging. Haiilo also offers comprehensive social media integrations, allowing you to connect all social media channels, ensuring a consistent brand message across networks.
Integrations include connections with tools to help extend features and enhance productivity, such as Box, Drupal, Google Workspace, HubSpot CRM, Microsoft 365, Okta, OneLogin, Salesforce, Slack, Yammer, and other software options. You can also create custom integrations with a paid Zapier account or Haiilo’s API.
Pricing: Pricing upon request
Free Trial: Free demo available
Pros
- Social intranet increases employee participation
- Easy to share content among teams
- Effective company communication features
Cons
- Attaching large number of images is challenging
- Inviting team members is a manual task
3. EveryoneSocial - Best for employee engagement
EveryoneSocial is an ideal choice for marketing teams looking for a solution to engage every employee regardless of their department. It offers employee engagement capabilities that allow team leaders to modify their members’ interface so everyone stays engaged with numerous incentives.
Why I picked EveryoneSocial: You can use EveryoneSocial to enable employees to share content on social media and increase their engagement by allowing them to like or tag other colleagues. This helps ensure that everyone sees crucial social media information. You can also use EveryoneSocial to empower sales teams, increase external and internal communications, and utilize employees’ efforts to source new talent.
EveryoneSocial Standout Features and Integrations
Standout features include tools to help your employees speed up word-of-mouth marketing by offering a single space for your content. EveryoneSocial also provides features to ensure everyone shares the right message when acting as an ambassador for your brand.
Integrations include support for many tools marketing teams use in their daily tasks, such as Adobe Analytics, Google Analytics, Highspot, Khoros, Microsoft Teams, Outreach, Salesforce, Salesloft, Slack, Workvivo, and other software options. You can also use EveryoneSocial’s API to create custom integrations with your current systems.
Pricing: Pricing upon request
Free Trial: Free plan available
Pros
- Multiple employee engagement tools
- Allows simple content sharing
- Provides ready-made content captions
Cons
- Tagging people on LinkedIn is complex
- Only supports small-size images
4. GaggleAMP - Best for social selling and social media amplification
GaggleAMP uses social selling and social media amplification capabilities to increase employee empowerment, influence branding prospects, and marketing campaign execution.
Why I picked GaggleAMP: This platform makes an excellent addition to this article because it helps get teams to be more active on social media and present them as credible, insightful resources for your target audience. GaggleAMP enables your teams to use social media as a fully-functioning marketing channel to help send more leads to your pipeline. The software also points everyone to the exact conversations on social media and allows your advocates to contribute.
GaggleAMP also empowers your employee advocates to amplify social media marketing campaigns without you having to pay to boost posts. Your employees can reach relevant people your brand isn’t connected to. GaggleAMP will help you leverage employee advocates to open your brand to new people your business might miss.
GaggleAMP Standout Features and Integrations
Standout features include gamification and reward tools to create friendly employee competition and increase participation in employee advocacy programs. GaggleAMP also offers artificial intelligence to diversify employee advocacy efforts by enabling you to generate a single brand message to all employees and allow team members to automatically create alternative messaging while staying true to your original message.
Integrations include connections with top marketing, CRM, communications, and email tools, such as Google Analytics, Google Workspace, HubSpot, Mailchimp, Marketo, Microsoft Teams, Okta, OneLogin, Salesforce, Slack, and other software options. You can use GaggleAMP’s API or a paid Zapier account to create custom integrations with your business applications.
Pricing: From $417/50 users/month, billed annually
Free Trial: Free trial available
Pros
- Highly experienced support reps
- Motivational gamification features
- Easy to use
Cons
- Number of features is overwhelming
- Some glitching can occur
5. PostBeyond - Best for employee social sharing
PostBeyond is an employee advocacy platform that allows employees to publish content on the company’s behalf. It simplifies advocacy strategies and enables multiple teams to share their company’s best content on social media.
Why I picked PostBeyond: PostBeyond makes an addition to this list because it makes it easier for employees to act as an advocate for your company by sharing content on your company’s behalf. It simplifies the process of sharing approved content and brings all your content together in a central location to ensure everyone can easily share it. PostBeyond also helps you highlight critical posts so employees can select the most important content to share.
PostBeyond Standout Features and Integrations
Standout features include expanding your company’s target social media audience by amplifying content to increase reach, boost engagement, and raise conversions. PostBeyond’s toolset provides ways to align your brand’s external communication to ensure employee advocates stay on-brand and share pre-approved posts with the right message.
Integrations include connections with systems that many marketing teams rely on and simplify tracking results, such as Adobe Analytics, Eloqua, Google Analytics, HubSpot, Marketo, Microsoft Dynamics, Microsoft Teams, Okta, Salesforce, Slack, and other software options. PostBeyond’s API allows users to create custom integrations with their current tech stack.
Pricing: Pricing upon request
Free Trial: Free demo available
Pros
- Allows employees to leverage personal networks
- Schedules content sharing in advance
- Easy to use
Cons
- User interface needs work
- LinkedIn integration isn’t strong
6. Employee Advocacy by Sprout Social - Best for content curation
Employee Advocacy by Sprout Social offers a way for marketing leaders to curate content that populates their employees’ feeds. Team members can then easily share this content with their personal accounts if they want to.
Why I picked Employee Advocacy by Sprout Social: I added Employee Advocacy by Sprout Social to this list because it allows you to curate content for employees to share across their social networks. The platform makes it easy for your teams to access approved content and simplifies content curation processes for you. Your employees can find the content you curate through an interactive feed and simple, shareable options.
Employee Advocacy by Sprout Social makes your social content available in a feed that employees can look through and select posts relevant to their interests. The software also offers curated email digests that remind your advocates to engage with content and provides them with content-sharing suggestions.
Employee Advocacy by Sprout Social Standout Features and Integrations
Standout features include message tools that enable you to provide pre-approved message ideas so employees can be confident about staying on-brand. The platform also empowers employee advocacy to explore and follow topics relevant to their roles and receive content suggestions.
Integrations include connections with top business tools to help you stop jumping between platforms to perform critical tasks, such as Canva, Dropbox, Feedly, Google Analytics, Google Drive, HubSpot, Marketo, Microsoft Dynamics 365, Salesforce Marketing Cloud, Zendesk, and other software options. If you have a paid Zapier account, you can create custom integrations between the platform and your systems.
Pricing: From $249/month + $199/month/additional user
Free Trial: Free 30-day trial
Pros
- Organizations can share news and reports on social
- Simple content upload
- Easy to navigate
Cons
- Only admins can edit content
- Not many social network integrations
7. Hootsuite Amplify - Best employee advocacy management tool
Hootsuite Amplify is designed to help businesses effectively manage employee advocacy programs. It enables team leaders to provide curated post libraries accessible to employees.
Why I picked Hootsuite Amplify: Hootsuite is a popular social media management platform many organizations use. The vendor now offers an employee advocacy tool called Hootsuite Amplify, enabling administrators to specify and remind employees about content they want them to share. You can use Amplify to issue invites to your advocates and assign them to specific groups to ensure content remains relevant to particular people and their audiences.
Hootsuite Amplify allows you to send email notifications to advocates about your latest content and updates. When employees see the notification, they can scroll through the feed, select a post to engage with and share it on social media. You can also share pre-approved content with employees and allow them to post it through a mobile app.
Hootsuite Amplify Standout Features and Integrations
Standout features include tools to help you extend your company’s reach and engagement and meet your marketing goals. Hootsuite Amplify can also help your business strengthen your employer brand and enhance recruitment processes.
Integrations include a range of connections with tools that fit the way your teams work, such as Airtable, Asana, Basecamp, Dropbox, HubSpot, Mailchimp, Microsoft Dynamics, Notion, Salesforce, Slack, and other software options. You can also use a paid Zapier account to create custom integrations with your systems.
Pricing: Pricing upon request
Free Trial: 30-day free trial + free demo available
Pros
- Easy to use
- Allows competitor comparisons
- Automatically shortens links
Cons
- Trouble posting on multiple platforms simultaneously
- No individual engagement reports
8. Clearview Social - Best AI-based scheduling platform
Clearview Social uses AI to help marketing leaders make it easier to provide and schedule posts so they go live at optimal times.
Why I picked Clearview Social: As marketers, you know that timing can make the difference between your campaigns’ success or failure, so I added Clearview Social to this article to help you find the best times for advocates to post content on social media. Clearview Social uses artificial intelligence in its scheduling algorithm, PeakTime, which enables you to identify the best times to post content on various social networks. This tool will then schedule content posts based on the unique times for each individual social network.
Clearview Social Standout Features and Integrations
Standout features include social media analytics to help you see how many employees share content, how many clicks they receive, and how much the traffic is worth. The platform makes it easy to turn employees into influencers with gamification and leaderboard tools to help you reward advocates for their efforts.
Integrations include a connection with Slack to help ensure more employee advocates are selling your content. Clearview Social doesn’t provide an API or work with Zapier to create custom connections.
Pricing: Pricing upon request
Free Trial: Free demo available
Pros
- Easy to share posts
- Provides additional topic insights
- Scheduling tool posts content at peak times
Cons
- Searching through old posts is time-consuming
- Can’t tag people in posts until after they’re posted
9. Oktopost - Best for B2B businesses
Oktopost focuses on helping B2B businesses with employee advocacy programs and amplifying their brand on social media.
Why I picked Oktopost: If you’re working in a B2B business, I wanted to add a platform worth considering. Oktopost helps B2B organizations simplify social media and employee advocacy programs on a single platform. The software will pull content from your corporate channels for your teams to share on advocacy channels.
Oktopost helps your B2B business track critical metrics like clicks, conversions, and engagement. It helps your b2B business enhance brand awareness and generate results, allowing you to measure your advocacy program’s impact on your bottom line.
Oktopost Standout Features and Integrations
Standout features include an advocacy board that allows your employee advocates a tool to quickly find, filter, recommend, and share company content to personal social media profiles. The platform also provides topics to help you tailor your board to every advocate, where you can segment posts and make it easier for employees to find the most relevant content.
Integrations include simple connections to enhance the flow of social media data with your existing systems, such as Google Analytics, HubSpot, JumpCloud, Looker Studio, Marketo, Microsoft Dynamics 365, Microsoft Teams, Okta, Salesforce, SugarCRM, and other software options. You can also use a paid Zapier account to create custom integrations with your business applications.
Pricing: Pricing upon request
Free Trial: Free demo available
Pros
- Easily grows B2B social presence
- Simple advocacy organization
- Effective data presentations
Cons
- Some tagging limitations
- Slight learning curve
10. Ambassify - Best for feedback loops
Ambassify helps marketing teams get a feedback loop to help them refine their employee advocacy and communication strategies. This helps companies provide content suggestions they want employees to share and A/B test content campaigns.
Why I picked Ambassify: Testing different content is essential for identifying what performs best, so I added Ambassify because it can help you get a feedback loop when employees share company content. With Ambassify, you can allow your advocates to post various copies and visuals when sharing your content. Your advocates can choose their preferred angle to promote, and you can see what performs best.
Ambassify Standout Features and Integrations
Standout features include tools to help ambassadors share videos natively without redirecting your audience to a video landing page. You can also use the platform’s smart scheduling tool to automatically share posts at the best time to reach your audience when they’re most active.
Integrations include connections with various business tools such as HubSpot, Intercom, Mailchimp, Marketo, Microsoft Teams, Salesforce, and Slack. You can also use a paid Zapier account to connect Ambassify with your current systems.
Pricing: From $928/month, billed annually
Free Trial: Free trial available + free demo available
Pros
- Simple and user-friendly
- Fast customer support
- Excellent customization options
Cons
- Pricing isn’t suitable for small businesses
- Regular API changes cause features to break
11. SocialToaster - Best for sharing branded content
SocialToaster allows employee advocates to share a company’s branded content on social media networks.
Why I picked SocialToaster: The SocialToaster platform helps you create a branded employee advocacy program for your business that simplifies sharing marketing content for your ambassadors. Your employees can share the content you’ve invested in creating on their personal social networks, and the SocialToaster team can help you create content to support your campaign. After your employee advocates join your campaign, the branded content available on your website, blog, or social media networks is curated and promoted to them.
SocialToaster will help you discover which content will be engaging and encourage advocates to share it by sending notifications over text message, email, or Slack. Afterward, your advocates can quickly share the content with a few clicks.
SocialToaster Standout Features and Integrations
Standout features include social selling tools to help your advocates connect with buyers, build relationships, and set sales teams up for success. The platform also offers the ability to find, nurture, and grow a community of advocates and help you keep them engaged with your brand.
Integrations include connections with a few third-party applications that will help you enhance productivity. These connections include platforms such as Magento, Microsoft Teams, Salesforce, Slack, and WooCommerce.
Pricing: From $350/month, billed annually
Free Trial: Free demo available
Pros
- Very user-friendly
- Excellent for extending reach
- Simple way to advocate branded content
Cons
- Can’t preview what’s sent to advocates
- Small number of integrations
12. DSMN8 - Best for content reach
DSMN8 is an employee advocacy software that helps organizations increase their reach and engagement.
Why I picked DSMN8: I chose to add DSMN8 to this article because it offers employee advocacy tools that help your business increase audience reach. The platform’s tools will help you empower your employee advocates to develop their networks and increase your brand’s visibility. Through your advocates, you can share your company’s products, culture, and services with audiences on social media.
DSMN8’s Author tool makes it easy for you to crowdsource content from your employees, review them, and then publish. It can effectively turn your employee advocates into in-house influencers for your organization and have them generate massive engagement for the business.
DSMN8 Standout Features and Integrations
Standout features include internal communications tools to simplify employee engagement and segment and notify them when necessary. DSMN8 also provides artificial intelligence capabilities to help with content distribution to avoid duplication across social media channels.
Integrations include connections with a few business management tools to help pass information without switching between many applications. These integrations include Adobe Analytics, Google Analytics, Google Workspace, Marketo, Microsoft Teams, Salesforce, and Slack.
Pricing: From $299/month
Free Trial: Free demo available
Pros
- Simple connections with social media channels
- Empowers advocates to expand company reach
- Simple, intuitive interface
Cons
- Not suitable for less active advocates
- Doesn’t allow tagging non-DSMN8 users
Other Options
Because there are so many employee advocacy software options, it’s worth creating another list of possibilities worth some consideration. Below is a list of other employee advocacy platforms that are nailing it in the business world and helping companies increase their presence.
- SoAmpli - Best centralized platform for content.
- Zuberance - Best for tracking advocate KPIs.
- DrumUp - Best for identifying relevant, shareable stories.
- Influitive - Best for building advocate communities.
- Sociuu - Best relevant content hub.
- Socxo - Best for expanding organic reach.
- Storychief - Best end-to-end content solution.
- Viral Nation Empower - Best for employee-generated content.
- SocialPubli Advocacy - Best for corporate communications.
- Social Horsepower - Best for distributing pre-approved content.
- BeAmbassador - Best for creating brand ambassador networks.
- Swaybase - Best for personal influencer profiles.
- MarketBeam - Best for social drip campaigns.
Selection Criteria For Employee Advocacy Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best employee advocacy software for this article:
Key Features
It would be best to consider the features an employee advocacy platform provides regarding the goals you want to accomplish with your employee advocacy program. Whether these goals are enhancing brand reach, increasing social selling, finding new talent, or engaging stakeholders, I look for employee advocacy tools with the following features to accomplish these objectives:
- Central Content Hub: Employee advocacy tools should offer a place for your content where employee advocates will visit to find something to share or identify new suggested content.
- Personalized Hubs: These tools will provide filtered content views based on your employees' regions, teams, and other key attributes, ensuring team members only see relevant content and avoid overwhelming them when they log in.
- Internal Marketing: Understanding when content is available is essential information your employees need to know, and your advocacy tools will connect with communications channels you’re already using and notify them.
- User Management: You’ll want to use employee advocacy software to organize advocates according to their regions, teams, and other aspects, enabling you to curate content for specific groups and measure their team performance, establish competitions, and more.
- Gamification Tools: To ignite the competitive spirit among your team, gamification tools will set up contests, leaderboards, and performance tracking to drive interest and engage employees throughout the advocacy program.
- Native Video Sharing: 91% of marketers increased website traffic with videos; employee advocacy tools will help you leverage videos correctly by offering native video-sharing capabilities and not pushing customers to another website.
Usability
Employee advocacy tools that are easy to use are essential. Usability determines user adoption, engagement, and success of your advocacy program. This is especially true if you’re operating a multi-national and multi-generational workforce. When creating this list, I looked to add platforms that are easy for your teams to use, even if they’re not digitally savvy.
Software Integrations
Top employee advocacy software will fit with a company's sophisticated toolsets to operate its business. The platforms I added to this list will integrate with various types of tools, such as HR systems, communication channels, file hosting services, content management tools, and business analytics applications. These integrations will help you synchronize data across your organization and simplify the processes involved for every stakeholder, including IT, HR, internal communications, and marketing.
Customizability
I also evaluated employee advocacy software based on its customization options that help you match your business’s brand identity, messaging, and specific advocacy programs or campaigns. The types of advocacy programs these platforms should support include employee-to-customer, employee-to-employee, employee ambassador, social media employee strategy, and organic employee advocacy programs. These tools should also accommodate increasing user numbers, changing business needs, and content volume.
People Also Ask
You might have many questions during your search for employee advocacy software. To make this article more robust and help you narrow down your choice, I answered the most frequently asked questions people ask about these tools.
How much does employee advocacy software cost?
How do I track employee advocacy?
How do you gamify employee advocacy?
What are the benefits of employee advocacy software?
Other Advocacy Software Reviews
Below, you’ll find other advocacy software reviews that discuss and evaluates other tools that empower others to promote your organization.
- Customer Advocacy Software
- Affiliate Marketing Software
- Influencer Marketing Software
- Social Listening Tools
- Employee Advocacy Software
The Takeaway
Choosing the best employee advocacy software for your business is challenging. There are many variables to consider, such as strategies, features, integrations, prices, partner teams, compliance, and security, but it’s satisfying when everything comes together. Hopefully, this list makes it easier for you to choose which employee advocacy platform fits your business best.
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