15 Best Google Ads AI Copy Tools Reviewed In 2024
10 Best Google Ads AI Copy Tools Shortlist
Here's my pick of the 10 best software from the 15 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Crafting the perfect ad copy takes time and precision. You're juggling multiple campaigns, deadlines, and the constant pressure to improve click-through rates. That's where Google Ads AI copy tools come in. They simplify the process, saving you time and helping you focus on strategy.
In my experience, these tools can transform the way you approach your ad campaigns. I've independently tested and reviewed a range of options, bringing you an unbiased look at the best tools out there. You'll get insights into features, pricing, and who each tool is best suited for.
By the end of this article, you'll have the information you need to choose the right tool for your team.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
Why Trust Our Software Reviews
We’ve been testing and reviewing marketing software since 2022. As marketing managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & check out our software review methodology.
Best Google Ads AI Copy Tools Summary
This comparison chart summarizes pricing details for my top Google Ads AI copy tools selections to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| Ahrefs | From $129/month | Website |
| Hypotenuse AI | From $29/month | Website |
| Freeadcopy | Free | Website |
| Copy.ai | From $49/month | Website |
| Copysmith | From $9/month | Website |
| Addlly.ai | Pricing upon request | Website |
| Hoppy Copy | From $29/month | Website |
| Quickads.ai | From $39/month | Website |
| AdCreative.ai | From $39/month | Website |
| Anyword | From $9/user/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose A Google Ads AI Copy Tool
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Ensure the tool can grow with your business, handling increased ad volume and complexity as your digital marketing efforts expand. It should also accommodate high-performing ppc campaigns to boost conversion rates over time. |
| Integrations | Check if it integrates with platforms you already use, like CRM systems or analytics tools, to streamline your marketing campaigns workflow and enable efficient ad descriptions generation. |
| Customizability | Look for tools that let you tailor compelling ad copy to fit your brand voice and campaign goals, offering templates or adjustable options for optimized google search ads or social media. |
| Ease of Use | Choose a user-friendly tool that your team can quickly adopt without extensive training, helping overcome writer’s block and enabling seamless ad copywriting. |
| Budget | Consider the cost structure and ensure it fits within your team’s budget, including any hidden fees or long-term commitments. If you’re looking for a free tool, ensure it still meets your needs for high-quality output. |
| Security Safeguards | Verify that the tool has strong security measures to protect your data and comply with relevant regulations, safeguarding your business information when managing pay-per-click campaigns or using ai writing tools. |
Best Google Ads AI Copy Tool Reviews
Below are my detailed summaries of the best Google Ads AI copy tools that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
ahrefs is a tool primarily used by marketers and businesses aiming to enhance their online visibility through SEO-focused ads. It provides insights into keyword performance and competitor strategies, helping users to create effective ad campaigns.
Why I picked ahrefs: ahrefs is ideal for SEO-focused ads, offering deep insights into keyword performance and search trends. The tool's keyword explorer helps your team identify high-impact keywords for your ad campaigns. You can analyze competitor strategies to refine your approach and gain an edge. Its rank tracking feature lets you monitor ad performance over time, providing valuable feedback for optimization.
Standout features & integrations:
Features include a comprehensive keyword explorer that aids in discovering effective search terms for your ads. The rank tracking feature helps monitor ad performance and adjust strategies as needed. You can also access competitor analysis to understand and leverage their strategies.
Integrations include Google Analytics, Google Search Console, WordPress, Semrush, Moz, Majestic, Screaming Frog, HubSpot, Slack, and Trello.
Pros and cons
Pros:
- Tracks search trends effectively
- Competitor analysis available
- Detailed keyword insights
Cons:
- Can be complex for beginners
- Limited for non-SEO purposes
Hypotenuse AI is an AI platform for creating product descriptions, blogs, and marketing copy. It serves ecommerce businesses by automating content creation, ensuring brand consistency, and optimizing SEO. Key features include bulk content generation and brand voice adaptation.
Why I picked Hypotenuse AI: Hypotenuse AI, iIdeal for ecommerce ads, offers bespoke brand voice customization, allowing your team to maintain brand consistency across various platforms. The tool's automatic product data enrichment saves time by populating content with accurate details. It supports bulk workflows, making it efficient for large product catalogs. The platform also includes SEO optimization, ensuring your ads reach the right audience.
Standout features & integrations:
Features include automatic product data enrichment for accurate content creation, bulk generation of product descriptions to handle large inventories, and SEO optimization to boost visibility. It also offers bespoke brand voice customization to ensure consistent messaging across channels.
Integrations include Shopify, WordPress, Webflow, Amazon, Walmart, WooCommerce, Magento, BigCommerce, Squarespace, and PrestaShop.
Pros and cons
Pros:
- SEO optimization included
- Custom brand voice options
- Supports multiple languages
Cons:
- Potential learning curve for new users
- Best for ecommerce-specific use
Freeadcopy is a software designed to assist marketers in creating high-quality ad copy quickly. Its primary users are businesses and individuals running online advertising campaigns. It focuses on simplifying the process of generating multiple ad variations efficiently.
Why I picked Freeadcopy: Freeadcopy offers a free plan that lets you generate unlimited ad headlines without restrictions, making it a great fit for users who want flexibility. You’ll have access to features like AI-powered headline generation and the ability to create variations at scale. This helps you refine your campaigns by testing what works best without spending extra. It’s an ideal choice for teams that need a no-limits solution to experiment with ads.
Standout features & integrations:
Features include AI-generated copy suggestions, bulk ad variation creation, and a built-in editor to customize copy. These tools help you produce and refine ad content directly in the platform. You can also use templates to speed up the process.
Integrations include Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Microsoft Advertising, Pinterest Ads, Snapchat Ads, TikTok Ads, and Amazon Advertising.
Pros and cons
Pros:
- Focused on SEO optimization
- Competitor analysis available
- Detailed keyword insights
Cons:
- Can be complex for beginners
- Limited for non-SEO purposes
Copy.ai is an AI platform for creating content like blogs, captions, and product descriptions. It helps marketing, sales, and operations teams automate tasks and enhance strategies. Features like Chat and Brand Voice ensure AI interactivity, branding, and automation.
Why I picked Copy.ai: Copy.ai, designed for small business use, offers templates tailored to various industries, enabling you to create ads that resonate with your audience. The tool features an intuitive interface, making it accessible even for those with limited tech skills. Customizable options allow you to tweak content to fit your brand's voice. It also provides analytics to track the performance of your ad copy, helping you refine future campaigns.
Standout features & integrations:
Features include a library of templates for diverse industries, AI-driven content suggestions to enhance creativity, and a user-friendly interface that simplifies the ad creation process. The tool also offers analytics to measure the impact of your copy, providing insights into what works best for your audience.
Integrations include Shopify, HubSpot, WordPress, Mailchimp, Google Ads, Facebook Ads, Zapier, Slack, Twitter, and Instagram.
Pros and cons
Pros:
- Provides ad performance insights
- Offers diverse templates
- Easy to customize templates
Cons:
- Limited language options
- Not ideal for large enterprises
Copysmith is an AI-powered content generation tool designed for digital marketers and teams working on advertising campaigns. Its three distinct product offers—Rytr, Describely, and Frase—cater to different aspects of ad copywriting, making it versatile for businesses of all sizes.
Why I picked Copysmith: Copysmith stands out for its modular approach, offering three focused tools. Rytr specializes in AI-assisted brainstorming, helping you generate ad descriptions and CTAs. Describely provides a description generator tailored for digital ads, ensuring you create compelling ad copy for PPC and Google Search Ads. Frase focuses on AI-driven insights to optimize conversion rates, making it ideal for crafting copy that resonates with potential customers. Together, these tools create a cohesive solution for your marketing campaigns.
Standout features & integrations:
Features include AI-powered brainstorming in Rytr, an intuitive description generator in Describely for creating ad descriptions, and Frase’s optimization tools for improving conversion rates. You’ll also find free AI options for experimenting with ad copywriting ideas across social media and pay-per-click campaigns.
Integrations include Shopify, Google Ads, Facebook Ads, Zapier, Microsoft Word, WooCommerce, HubSpot, Amazon Ads, LinkedIn, and Adobe Commerce.
Pros and cons
Pros:
- Enhances conversion rates with data-driven insights
- Tools adapt to various digital marketing needs
- Distinct tools tailored for specific tasks
Cons:
- Pricing separate per solution
- Learning curve for mastering all three offers
Addlly.ai is an AI tool for generating and testing ad copy. It’s designed for businesses and marketing teams to create effective ad content and optimize performance. The platform is built to support teams seeking accuracy and efficiency in ad creation.
Why I picked Addlly.ai: Addlly.ai offers a free trial that allows you to test ad copy performance in real time. You can generate and compare different versions to see which performs best. The free version includes tools for A/B testing and basic analytics to refine your campaigns. This makes it ideal for teams focusing on improving their ad effectiveness with minimal cost.
Standout features & integrations:
Features include dynamic ad testing, real-time feedback tools, and customizable ad content suggestions. These features let your team fine-tune campaigns efficiently. The platform also supports collaboration with simple sharing options.
Integrations include Facebook, Instagram, X (formerly Twitter), LinkedIn, Shopify, HubSpot, WordPress, Medium, Wix, and Mailchimp.
Pros and cons
Pros:
- Supports multiple ad platforms
- Allows comparison of ad versions
- Offers real-time testing
Cons:
- Limited options for customization
- No advanced insights in free version
Hoppy Copy is an AI tool designed to help marketers and businesses create engaging ad copy. It’s tailored for users looking to simplify the creation of ad templates for various campaigns. The platform emphasizes efficiency and adaptability in crafting effective ad content.
Why I picked Hoppy Copy: Hoppy Copy offers a free trial that lets you see its pre-designed ad copy templates. You can use these templates to build, customize, and refine your ad content. The free version includes access to multiple templates for different industries and ad formats. It’s perfect for teams that need ready-to-use, adaptable ad copy solutions.
Standout features & integrations:
Features include AI-driven content suggestions, industry-specific templates, and editing tools for refining ad copy. These features allow you to tailor content for your campaigns. You can also save and reuse templates to maintain consistency across ads.
Integrations include HubSpot, Constant Contact, ActiveCampaign, Shopify, Mailchimp, Zapier, Beehiiv, Klaviyo, Gmail, and Google Docs.
Pros and cons
Pros:
- Supports template customization
- Includes industry-specific options
- Wide range of ad templates
Cons:
- Some templates lack flexibility
- Limited to supported ad formats
Quickads.ai is an AI-powered platform designed for marketers and small businesses to swiftly create high-performing video and image ads. It streamlines the ad creation process, making it ideal for startups and SMEs who need to manage multiple ad campaigns efficiently.
Why I picked Quickads.ai: Quickads.ai excels in quick ad creation, offering a vast library of templates to jumpstart your campaigns. The virtual product photoshoot feature provides professional-quality images without traditional costs. You can manage and schedule campaigns from a centralized hub, saving time and effort. The platform's automated content optimization ensures your ads align with Google and Facebook algorithms.
Standout features & integrations:
Features include a virtual product photoshoot capability, allowing you to generate high-quality images for ads. The platform offers a centralized hub for managing and scheduling campaigns across various channels. Automated content optimization ensures your ads meet platform-specific requirements, enhancing performance.
Integrations include Facebook Ads, Google Ads, Instagram, TikTok, Shopify, WooCommerce, WordPress, Mailchimp, HubSpot, and Slack.
Pros and cons
Pros:
- High-quality virtual photoshoots
- Centralized campaign management
- Supports multiple languages
Cons:
- Best for digital ads only
- Limited advanced customization
AdCreative.ai is a tool crafted for marketers and advertisers who need to generate visually compelling ad creatives. It caters to businesses that want to enhance their advertising with eye-catching designs tailored for digital platforms.
Why I picked AdCreative.ai: AdCreative.ai, specializing in creative design, offers a vast range of customizable templates, allowing your team to produce unique and engaging ads. The tool includes an intuitive design editor, making it easy to tweak elements to fit your brand's aesthetic. Automated design suggestions help you optimize visual appeal without extensive design knowledge. It also provides insights on design performance, so you can refine future campaigns based on data.
Standout features & integrations:
Features include a wide array of design templates that cater to different industries and ad types. The intuitive design editor lets you adjust layouts and color schemes easily. Automated design suggestions guide you in enhancing visual content to attract your audience.
Integrations include Facebook Ads, Google Ads, Instagram, Canva, Shopify, WordPress, Mailchimp, HubSpot, Slack, and Twitter.
Pros and cons
Pros:
- Suitable for non-designers
- Automated design suggestions
- Extensive template library
Cons:
- Best for digital platforms
- Limited advanced design features
Anyword is a copywriting platform designed for marketers and advertisers who need to produce data-backed ad copy. It uses predictive analytics to optimize content performance for various campaigns.
Why I picked Anyword: Anyword excels in data-driven copy, offering predictive performance scores that guide your team's content decisions. The tool's AI analyzes historical data to suggest the best-performing phrases and formats. With its audience persona feature, you can tailor messages to specific segments. Its real-time feedback loop helps refine copy based on audience reactions.
Standout features & integrations:
Features include predictive performance scores that help you understand potential ad success. Its audience persona feature allows targeted messaging. The real-time feedback loop offers insights into how your copy resonates with viewers, letting you make necessary adjustments quickly.
Integrations include Facebook Ads, Google Ads, HubSpot, Shopify, WordPress, Mailchimp, Salesforce, LinkedIn Ads, Twitter, and Slack.
Pros and cons
Pros:
- Supports multiple ad formats
- Audience persona targeting
- Predictive performance insights
Cons:
- Best suited for large campaigns
- May require data analysis skills
Other Google Ads AI Copy Tools
Here are some additional Google Ads AI copy tool options that didn’t make it onto my shortlist, but are still worth checking out:
- Musely.ai
For generating multiple ad variations
- HubSpot
For integration with CRM
- Grammarly
For grammar and style checks
- Originality AI
For plagiarism detection
- Jasper AI
For ad copy versatility
Google Ads AI Copy Tool Selection Criteria
When selecting the best Google Ads AI copy tools to include in this list, I considered common buyer needs and pain points like improving ad relevance and reducing time spent on copy creation. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Generate ad copy quickly
- Optimize copy for keywords
- Provide multiple copy variations
- Ensure compliance with ad policies
- Analyze copy performance
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Customizable templates
- Integration with CRM systems
- AI-driven performance insights
- Multilingual support
- Advanced audience targeting
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Minimal learning curve
- Customizable dashboards
- Consistent design aesthetic
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars
- Comprehensive templates
- Supportive chatbots
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Response time
- Quality of live chat
- Availability of a knowledge base
- Access to community forums
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible payment plans
- Features included in basic plans
- Transparent pricing model
- Discounts for long-term commitments
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Feedback on feature effectiveness
- Comments on ease of use
- Reports on customer service experience
- User recommendations and referrals
Trends In Google Ads AI Copy Tools
In my research, I sourced countless product updates, press releases, and release logs from different Google Ads AI copy tool vendors. Here are some of the emerging trends I’m keeping an eye on:
- Personalized ad content: Tools are increasingly using AI to tailor ad copy to individual user preferences and behaviors. This helps businesses create more relevant and engaging ads. For example, some vendors offer features that adjust ad tone and language based on audience segments.
- Real-time analytics: More tools now provide instant feedback on ad performance, allowing users to make quick adjustments. This trend is significant for marketers who want to optimize their campaigns on the go. Vendors are integrating dashboards that show real-time metrics like click-through rates and engagement.
- Voice search optimization: As voice search becomes more popular, tools are adapting by generating ad copy optimized for voice queries. This trend helps businesses reach a wider audience. Some vendors have begun incorporating natural language processing to align with conversational search patterns.
- Sustainability-focused messaging: With growing consumer interest in sustainability, tools are offering templates and suggestions that highlight eco-friendly practices. This trend is relevant for brands aiming to connect with environmentally-conscious consumers. Vendors are providing content themes that emphasize green initiatives.
- Adaptive learning systems: AI tools are now learning from past ad performance to improve future copy suggestions. This trend benefits users by offering smarter, data-driven text options. Some platforms are implementing machine learning algorithms to refine ad copy based on historical outcomes.
What Is A Google Ads AI Copy Tool?
A Google Ads AI copy tool is software that uses artificial intelligence to generate and optimize ad copy for Google Ads campaigns. Marketing professionals, advertisers, and small business owners generally use these tools to save time and improve the effectiveness of their ad campaigns. Features like personalized ad content, real-time analytics, and voice search optimization help users create targeted, engaging ads that resonate with their audience. Overall, these tools provide value by enhancing ad performance and allowing users to focus on strategic marketing efforts.
Features Of Google Ads AI Copy Tools
When selecting a Google Ads AI copy tool, keep an eye out for the following key features:
- Personalized ad content: Generates tailored ad copy to match user preferences, enhancing engagement and relevance.
- Real-time analytics: Provides immediate feedback on ad performance, allowing for quick adjustments and optimization.
- Voice search optimization: Creates ad copy suited for voice queries, expanding reach to users who use voice search.
- Keyword optimization: Identifies and incorporates high-impact keywords to improve ad visibility and effectiveness.
- Adaptive learning systems: Learns from past performance to refine future copy suggestions, improving ad success over time.
- Customizable templates: Offers pre-designed templates that can be tailored to fit brand messaging and style.
- Performance tracking: Monitors metrics such as click-through rates and conversions, helping users measure ad success.
- Audience targeting: Allows for segment-specific ad copy that resonates with different audience groups for better results.
- SEO insights: Provides data-driven suggestions to enhance copy for search engine visibility and ranking.
- Automated content suggestions: Offers AI-driven ideas for improving ad copy, saving time and effort in the creation process.
Benefits Of Google Ads AI Copy Tools
Implementing a Google Ads AI copy tool provides several benefits for your team and your business. Here are a few you can look forward to:
- Time efficiency: Automates the creation of ad copy, allowing your team to focus on strategic tasks instead.
- Enhanced ad performance: Uses data-driven insights to craft effective ads that resonate with your target audience.
- Cost savings: Reduces the need for hiring additional copywriters by generating quality ad content quickly.
- Increased relevance: Personalizes ad content to match user preferences, improving engagement and click-through rates.
- Data-driven decisions: Provides real-time analytics and performance tracking to help refine and optimize campaigns.
- Broader reach: Optimizes ads for voice search and different audience segments, expanding your brand's visibility.
- Improved SEO: Incorporates keyword optimization and SEO insights to enhance ad visibility and search ranking.
Costs And Pricing Of Google Ads AI Copy Tools
Selecting a Google Ads AI copy tool requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in Google Ads AI copy tool solutions:
Plan Comparison Table for Google Ads AI Copy Tools
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic ad copy generation, limited templates, and essential keyword suggestions. |
| Personal Plan | $10-$30/user/month | Customizable templates, basic analytics, ad performance tracking, and email support. |
| Business Plan | $40-$80/user/month | Advanced analytics, personalized ad content, team collaboration, and priority customer support. |
| Enterprise Plan | $100-$200/user/month | Comprehensive SEO tools, real-time data insights, dedicated account manager, and full customization options. |
Google Ads AI Copy Tool FAQs
Here are some answers to common questions about Google Ads AI copy tools:
What are the rules for Google Ad copy?
Google Ad copy must align with your landing page and include relevant keywords. It should clearly explain what you offer and convince users that you have what they’re searching for. Be sure to follow Google’s ad guidelines to ensure your ads are approved and effective.
How does Google Ads AI work?
Google Ads AI uses machine learning to optimize bids and target searches effectively. It helps create relevant ads for consumers, improving ad performance. By enhancing your ad’s strength from “Poor” to “Excellent,” you can see up to a 12% increase in conversions.
How long should Google Ad copy be?
Google Ad copy should follow specific character limits. Headlines can be up to 30 characters, while descriptions are limited to 90 characters each. Keeping within these limits ensures your ads display correctly across all platforms.
Which tool helps you make an ad copy?
AI-powered Google Ads generators assist in writing ad copy, especially if you manage multiple campaigns. These tools offer initial drafts you can tweak to fit your brand’s voice, saving time and improving consistency across your ads.
How do I improve my Google Ad performance?
To improve ad performance, focus on keyword optimization and align your ad copy with your landing page. Use AI tools to gain insights into performance data and make necessary adjustments. Regularly testing different ad versions can also help identify what resonates with your audience.
Can AI tools personalize ad copy?
Yes, AI tools can personalize ad copy by analyzing user data and preferences. This helps tailor the messaging to individual users, increasing engagement and relevance. Personalization features are a key benefit of using AI tools for ad copy creation.
What's Next?
Ready to grow? Subscribe to The CMO newsletter to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.