Os 10 melhores softwares de painéis de marketing em 2026

Análises dos melhores softwares de painéis de marketing

1. 

   1

   DashThis

   Best multi-integration dashboards

   • Free trial available
   • From $44/mo (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   DashThis is an easy-to-use software that will save you time in generating your automated reports and creating dashboards. Access to your data sources is unlimited and the platform connects to over 34 of the most commonly used digital marketing tools. The number of users is also not limited like with other tools on the market.

   Why I Picked DashThis: DashThis excels in handling multi-integration dashboards by seamlessly integrating with various data sources, such as Google Analytics, Facebook Ads, Instagram, and LinkedIn. With its user-friendly interface, users can easily connect multiple platforms, import data, and customize their dashboards to display key performance indicators (KPIs) from different sources in a cohesive and visually appealing manner. DashThis provides a centralized hub for marketers to track and analyze data from multiple channels, empowering them to gain comprehensive insights, make informed decisions, and optimize their marketing strategies efficiently.

   DashThis Standout Features & Integrations

   Features include marketing dashboards that display KPIs from multiple external sources, a CSV file import system, unlimited client accounts, templates and cloning options, report sharing (email, PDF, URL), white labeling services, and a custom widget editor.

   Integrations include Tiktok Ads, Google Ads, GA4, and Facebook Ads among others.

   Pros and Cons

   Pros:

   • Easy to use
   • Integration capabilities
   • Responsive customer support

   Cons:

   • Limited advanced features
   • Costly for smaller teams
   Learn more about DashThis:

   • Check out DashThis on their website
   • Read my in-depth review of DashThis
2. 

   2

   Brand24

   Best for sentiment analysis

   • Free trial available
   • From $199/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Brand24 is a marketing dashboard tool that tracks brand mentions across 25 million+ sources, including social, news, forums, and podcasts. It gives you a visual, real-time view of how people are talking about your brand—segmenting sentiment, reach, and intent—so you can monitor campaigns and make data-informed decisions.

   Why I Picked Brand24: I picked Brand24 for its ability to help you understand how people feel about your brand at scale. Its dashboards go beyond vanity metrics, letting you dig into the emotional tone of mentions across platforms in real time. I also appreciated how it surfaces actionable insights—automated alerts flag unusual spikes, and real-time data is pushed to Slack so your team can quickly decide how to respond. If you need brand performance stats without the guesswork, this one’s worth exploring.

   Brand24 Standout Features & Integrations

   Features include topic analysis, intent detection, influence scoring, reputation and presence metrics, customizable reports, emoji-based emotion tracking, and project-level comparison dashboards.

   Integrations include Slack, HubSpot, Trello, Asana, Buffer, Google Analytics, Hootsuite, Facebook, Instagram, LinkedIn, Telegram, TikTok, and Spotify.

   Pros and Cons

   Pros:

   • Tracks campaign hashtags with reach and volume metrics
   • Alerting system for mention spikes and anomalies
   • Sentiment, reach, and intent metrics in one view

   Cons:

   • Some integrations (like CRM) require manual setup
   • Dashboards can feel cluttered with high volume data
   Learn more about Brand24:

   • Check out Brand24 on their website
   • Read my in-depth review of Brand24
3. 

   3

   TikTok

   Best for tracking trends to act on

   • Free demo available
   • Available upon request

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   TikTok is a popular social media platform that focuses on short-form video sharing. Marketers can monitor the performance of their content and track trends in the platform, helping them create more engaging content and tap into trending challenges, formats, audio, and more.

   Why I picked TikTok: I chose to include TikTok because its analytics dashboard offers insights into video performance that help you act on trends quickly to increase visibility. You can track audience engagement and discover which trends are resonating most with your audience. By using TikTok’s trend data, your team can adjust campaigns in real-time and stay connected with what’s working. This makes it a strong choice for those looking to base marketing decisions on real-time trends and data.

   TikTok Standout Features & Integrations

   Features include trend analysis, video performance insights, and audience engagement metrics. You can track which trends are gaining momentum and act quickly to align your content. TikTok’s analytics give your team a real-time view of how your content is performing.

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.

   Pros and Cons

   Pros:

   • Built-in tools for collaborations
   • Quick access to audience engagement
   • Offers detailed video insights

   Cons:

   • Hard to predict viral success
   • Not suitable for multi-platform analytics
   Learn more about TikTok:

   • Check out TikTok on their website
4. 

   4

   Meerkads

   Best for visualizing PPC campaign results

   • 7-day free trial
   • From $49/month/brand

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Meerkads helps ecommerce brands, agencies, and paid media teams replace scattered ad platform reports with real-time marketing dashboards. It pulls data from Google Ads, Meta Ads, TikTok Ads, and Shopify, then uses AI-powered analysis to surface campaign issues, creative performance trends, and product-level revenue insights.

   Who Is Meerkads Best For?

   Meerkads is a strong fit for paid media managers and performance marketing agencies that need a centralized view of ad spend and results across multiple platforms.

   Why I Picked Meerkads

   I picked Meerkads because it makes PPC campaign results easier to compare across Google Ads, Meta Ads, and TikTok Ads from one dashboard. You can track ROAS, CPA, CTR, spend, and conversions side by side, which helps your team spot which channels and campaigns are driving the strongest results. I also like its campaign and ad-level breakdowns because they make it easier to review performance without jumping between separate ad platforms. Its AI performance scoring adds another useful layer by grading campaigns, so you can quickly identify underperforming ads and prioritize what needs attention first.

   Meerkads Key Features

   Some other features in Meerkads help teams monitor ad performance, report results, and connect campaign data to ecommerce revenue:

   • Creative fatigue detection: Flags ads that are losing performance over time so your team knows when to refresh creative.
   • White-labeled shareable dashboards: Creates dashboard links that clients or stakeholders can view without needing a Meerkads login.
   • Automated performance alerts: Notifies your team when metrics like ROAS or CPA move outside your set thresholds.
   • Shopify sales data overlay: Connects Shopify revenue data with ad spend to show ROAS based on actual order values.

   Meerkads Integrations

   Integrations include Google Search Console, TikTok Ads, Meta Ads, Google Ads, GA4, and Shopify.

   Pros and Cons

   Pros:

   • Combines Google, Meta, TikTok, and Shopify performance data
   • Shows real ROAS using ecommerce revenue and ad spend
   • Supports white-labeled dashboards and reports for agency clients

   Cons:

   • No SEO or organic marketing dashboards
   • Limited to paid ad channel data sources
   Learn more about Meerkads:

   • Check out Meerkads on their website
5. 

   5

   Clarisights

   Best for governed AI marketing queries

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Clarisights is an enterprise marketing analytics platform that unifies channel, attribution, and backend data across 300+ integrations for cross-channel reporting, creative analysis, and self-service exploration.

   Who Is Clarisights Best For?

   Clarisights is a strong fit for enterprise marketing teams that need a single place to unify channel, attribution, and backend data for cross-channel analysis and reporting.

   Why I Picked Clarisights

   I've included Clarisights in my top picks because its Marketing Data MCP is genuinely unlike anything else in this category: it connects your unified marketing data directly to AI clients like Claude and ChatGPT, letting you run governed aggregate, trend, and group queries without leaving your AI workflow. What I find compelling is that access is permission-bound to each user's existing Clarisights credentials, so there's no risk of exposing data outside established access rights. Pair that with Reporting Hub's version-controlled, annotated report sharing across internal teams and external partners, and you get a platform built for structured, accountable analysis.

   Clarisights Key Features

   • Cross-channel performance diagnosis: Lets you drill from high-level metrics into campaign, channel, or creative-level data to investigate what's driving performance changes.
   • No-code metric and dashboard creation: Lets marketers build, edit, and filter custom metrics, dashboards, and reports without SQL or data team support.
   • Budget and pacing alerts: Integrates budgets and targets directly into performance views and sends alerts when spend or pacing shifts.
   • Aggregated warehouse exports: Pushes unified marketing data to your data warehouse for use in finance pipelines, MMM, or company-wide dashboards.

   Clarisights Integrations

   Clarisights claims 300+ native API integrations, including Google Ads, Facebook Ads, TikTok Ads, Google Analytics 4, LinkedIn Ads, AppsFlyer, Shopify, Salesforce, HubSpot, and Klaviyo. Its Marketing Data MCP connects with Claude, ChatGPT, Cursor, and Gemini.

   Pros and Cons

   Pros:

   • Responsive CSM support praised by reviewers
   • Custom cross-channel reports drill into creative detail
   • Governed AI queries respect user permissions

   Cons:

   • No documented automated report delivery scheduling
   • Dashboard data delays hinder real-time monitoring
   Learn more about Clarisights:

   • Check out Clarisights on their website
6. 

   6

   Impact

   Best for partnership management

   • Free demo available
   • From $30/mo

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   impact.com is a partnership management platform that helps businesses manage and grow various types of partnerships, including affiliates, influencers, and brand-to-brand collaborations. It offers tools to automate the entire partnership lifecycle, from discovery and recruitment to tracking and optimization. 

   Why I Picked impact.com: impact.com provides detailed tracking capabilities that let you monitor customer interactions throughout their journey, across different devices. This means you can see how users engage with your partnership marketing efforts at each stage, helping you understand which strategies lead to conversions. By having this insight, you can adjust your tactics to improve your return on investment. Another useful feature is the platform's data visualization tools. impact.com offers clear visuals of metrics and trends, making it easier to spot patterns and anomalies in your marketing data.

   impact.com Standout Features & Integrations

   Features include a cross-device identity graph, real-time data reporting, customizable dashboards, partner performance analytics, anomaly detection, forecasting tools, and deferred deep linking.

   Integrations include Shopify, BigCommerce, HubSpot, Adobe Commerce (Magento), AppsFlyer, Adjust, AnyTrack, Branch, mParticle, Segments, Google Analytics, and Salesforce.

   Pros and Cons

   Pros:

   • Fraud detection capabilities
   • Supports the entire partnership lifecycle
   • Comprehensive reporting features

   Cons:

   • Occasional delays in payment processing
   • May take time to set up the platform
   Learn more about Impact:

   • Check out Impact on their website
7. 

   7

   Adverity

   Best for multi-source marketing intelligence

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Adverity is a data intelligence platform designed to help marketing teams collect, prepare, and analyze data from various sources. It lets you build dashboards that provide insights into campaign performance and marketing spend. 

   Why I Picked Adverity: Adverity offers AI-driven features that enhance your dashboards with proactive insights. Its AI capabilities automatically identify critical patterns and anomalies in your data, presenting them in a straightforward manner. This allows you to quickly spot issues or opportunities, such as reallocating budgets or adjusting campaigns, without the need for manual analysis or data science expertise. I also like Adverity's transformation copilot, which simplifies the process of cleaning and enriching data. By using natural language prompts, you can transform complex datasets into ready-to-use insights without writing code.

   Adverity Standout Features & Integrations

   Features include data quality monitoring, dashboard sharing options, widget-based dashboard construction, real-time data updates, customizable dashboard themes, data export capabilities, public dashboard links, dashboard collaboration tools, and version control.

   Integrations include Google Ads, Facebook Ads, TikTok Ads, Amazon Ads, Google BigQuery, Looker Studio, Google Drive, Hubspot, Salesforce, Zendesk, App Annie, and Google Analytics.

   Pros and Cons

   Pros:

   • Provides the ability to create personalized dashboards
   • Can harmonize data from various sources
   • Scalable for businesses of various sizes

   Cons:

   • The initial setup can be complex and time-consuming
   • Certain features may require technical knowledge
   Learn more about Adverity:

   • Check out Adverity on their website
   • Explore best alternatives to Adverity
8. 

   8

   Whatagraph

   Best for email marketing analytics

   • Free demo available
   • From $812/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Whatagraph is a marketing analytics and social media reporting platform that provides multi-channel reports, custom data widgets, team management, filtering options, pre-made templates, branded white label, image uploads, and commenting.

   Why I Picked Whatagraph: Whatagraph is a powerful tool for email marketing analytics, offering several features that make it stand out in this area. With Whatagraph, users can gather data from email marketing platforms, such as open rates, click-through rates, conversions, and subscriber engagement metrics, and visualize this data in easy-to-understand and visually appealing reports. The platform allows for customization, enabling users to tailor their reports to specific metrics, timeframes, or target audiences. Whatagraph also offers automated reporting capabilities, allowing users to schedule regular email performance reports and receive them directly in their inbox.

   Whatagraph Standout Features & Integrations

   Features analytics, calendar management, dashboard, data import/export, data visualization, external integrations, keyword tracking, link tracking, marketing automation, multi-user, notifications, referral tracking, scheduling, seo, and social-media integration.

   Integrations include Adroll, Authority Ads, Bing Ads, CallRail, Campaign Monitor, Celtra, Cvent, Emma, Facebook, Google Analytics and Ads, Instagram, YouTube, Oath (Yahoo), LinkedIn, Mailchimp, SEMrush, Twitter, Snapchat, Tubemogul, Hubspot, CSV, Excel, and more.

   Pros and Cons

   Pros:

   • Multi-channel integration
   • User-friendly interface
   • Strong automated reporting

   Cons:

   • Limited data manipulation capabilities
   • Learning curve for setup
   Learn more about Whatagraph:

   • Check out Whatagraph on their website
   • Read my in-depth review of Whatagraph
   • Explore best alternatives to Whatagraph
9. 

   9

   Looker

   Best for building custom dashboards from scratch

   • Free trial + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Looker Studio (was: Google Data Studio) is a dashboard reporting solution for users who want to go above and beyond what Google Analytics has to offer. Data Studios, like many Google services, is free to use. Additionally, Looker Studio is feature-rich and constantly updating, so you won’t feel anything lacking.

   Why I Picked Looker Studio: Looker Studio is highly regarded for its capabilities in building marketing dashboards from scratch. The platform offers a range of tools and features that empower users to create customized and visually appealing dashboards tailored to their specific marketing needs. With Looker Studio, users can leverage its drag-and-drop interface and intuitive design elements to easily design and arrange widgets, charts, and visualizations. The platform's robust data modeling capabilities enable users to connect to multiple data sources, perform complex calculations, and create calculated fields, providing flexibility and control over the data displayed in the dashboard. Looker Studio also offers collaborative features, allowing teams to work together on dashboard creation and share insights seamlessly.

   Looker Studio Standout Features & Integrations

   Features include data visualizations, custom dashboards, interactive reports, marketing templates, external integrations, data import/export, report sharing, and automated email reports.

   Integrations include other Google software, like AdWords, Sheets, Analytics, as well as third-party solutions like Adobe Analytics, Asana, Bing Ads, Facebook Ads, BigQuery, MySQL, PostgreSQL, and Hubspot.

   Pros and Cons

   Pros:

   • Customizable and interactive dashboards
   • Powerful data modeling and querying
   • Collaboration and sharing

   Cons:

   • Complex implementation and setup
   • Learning curve
   Learn more about Looker:

   • Check out Looker on their website
10. 

    10

    Sprout Social

    Best for interactive charts and graphs

    • 30-day free trial
    • From $79/user/month (billed annually)

    Visit Website

    Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Sprout Social is a social media management platform designed to give businesses the tools they need to succeed in their social media efforts. Offering a wide range of features, it helps organizations manage their social media presence, engage with audiences, analyze performance, and optimize their strategies.

    Why I Picked Sprout Social: As a marketing dashboard software, Sprout Social excels with its robust features tailored for detailed analytics and reporting. Its marketing dashboards are equipped with interactive charts and graphs, allowing users to visualize data more effectively and derive actionable insights. The platform offers customizable dashboards that can be tailored to track the metrics most important to your business. With real-time data and comprehensive reporting tools, Sprout Social enables marketers to make informed decisions and optimize their strategies for better performance.

    Sprout Social Standout Features & Integrations

    Features include social media listening, competitive analysis, sentiment analysis, trend tracking, custom reporting, campaign performance tracking, engagement metrics, audience demographics, content performance analysis, and cross-platform publishing.

    Integrations include Facebook, X (Twitter), Instagram, LinkedIn, Pinterest, YouTube, Google Analytics, HubSpot, Salesforce, Zendesk, and Slack. 

    Pros and Cons

    Pros:

    • Content scheduling and planning features
    • Wide range of customizable reports
    • Social media listening features

    Cons:

    • Standard plan limited to 5 social profiles
    • Price may be high for smaller businesses
    Learn more about Sprout Social:

    • Check out Sprout Social on their website
    • Read my in-depth review of Sprout Social
    • Explore best alternatives to Sprout Social