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With years immersed in the world of marketing data, I've encountered countless marketing intelligence platforms. Today, I'll share my insights on Whatagraph marketing data software. My goal is simple: to provide you with the clear, unbiased information you need to determine if this tool aligns with your requirements. Let's explore together.

Whatagraph review showing the online dashboard
Access key business metrics and KPIs through an online dashboard via Whatagraph.

Whatagraph Product Overview

Whatagraph is a marketing measurement tool that transforms digital performance data into engaging, comprehensible visual reports. Primarily designed for digital marketers and marketing agencies like social media, SEO, email marketing, and more, Whatagraph streamlines the data interpretation process, making metrics like KPIs easily digestible.

By offering a unified view of diverse marketing channels, it addresses the pain of sifting through disparate data sources. Key features include customizable templates, white labeling, automated report delivery, and multi-source reporting.


  • Visual Reporting: Transforms complex data into visually appealing, understandable client reports, aiding quicker insights.
  • Customizability: Offers a wide range of templates and customization options, ensuring reports resonate with different audiences.
  • Automation: Schedules and sends out marketing performance reports automatically, reducing manual monitoring and distribution efforts.


  • Learning Curve: Some users may require time to navigate and maximize all its features effectively.
  • Integration Limits: While it supports major platforms, some niche marketing tools might not integrate directly.
  • Template Restrictions: Certain customizations might be confined, limiting how specific data can be represented.

Expert Opinion

In my experience with marketing analytics software, Whatagraph occupies a distinct position. Its interface is notably intuitive, although newcomers might face a slight learning curve. Functionally, its multi-source reporting is robust, but it might not satisfy those using lesser-known platforms. Price-wise, one has to weigh its visual advantage against other tools with similar data points but less visual flair.

The support system is commendable, with a plethora of resources, but like all tools, it's not without its glitches. In terms of integration, while it covers the basics and some advanced platforms, it's not exhaustive. In choosing a tool like this, the decision hinges on whether data visualization and report customization outweigh the need for specific niche integrations. For visually-driven teams or client-facing reports, Whatagraph shines.

Whatagraph: The Bottom Line

Whatagraph sets itself apart with its focus on visually intuitive reports. Unlike many marketing information management tools that inundate users with figures, Whatagraph simplifies data digestion with color-coded visuals and tailored templates. Its strength lies in transforming overwhelming data into insights that anyone, from clients to upper management, can understand at a glance.

The automation of report delivery further streamlines operations, ensuring relevant stakeholders receive insights in a timely manner. In essence, Whatagraph thrives where visual clarity and data comprehension are paramount.

Whatagraph Deep Dive

Unpack the intricacies of Whatagraph, providing a thorough analysis of its features, functionalities, and overall impact in the realm of marketing data software.

Metrics dashboard of Whatagraph
Utilize the Whatagraph's metrics dashboard to analyze and track KPIs from top digital marketing tools, essential for refining business marketing strategies.

Product Specifications

  1. Visual Reporting - Yes
  2. Customizable Templates - Yes
  3. Automated Report Delivery - Yes
  4. Multi-source Reporting - Yes
  5. White Labeling - Yes
  6. Data Filtering - Yes
  7. Report Sharing - Yes
  8. Performance Tracking - Yes
  9. Scheduled Reporting - Yes
  10. Real-time Updates - Yes
  11. Goal Setting & Monitoring - Yes
  12. Collaboration Tools - Yes
  13. Historical Data Analysis - Yes
  14. Role-based Access - Yes
  15. Mobile Reporting - Yes
  16. Dashboard Creation - Yes
  17. Data Export - Yes
  18. User Management - Yes
  19. Multi-channel Tracking - Yes
  20. Interactive Reports - Yes
  21. Annotations & Comments - Yes
  22. Alerting & Notifications - Yes
  23. Agency Tools - Yes
  24. Branding Options - Yes
  25. Data Source Integration - Yes

Feature Overview

  1. Visual Reporting: Transforms intricate custom data into visually engaging reports, making it easy to grasp.
  2. Customizable Templates: Enables creating tailored reports that resonate with diverse audiences.
  3. Automated Report Delivery: Streamlines the distribution of insights by auto-sending reports.
  4. Multi-source Reporting: Aggregates data from various channels, giving a unified view.
  5. White Labeling: Brands can embed their logos and colors, ensuring reports align with their identity.
  6. Real-time Updates: Reports refresh in real-time, providing the latest data and insights.
  7. Collaboration Tools: Encourages teams to work together with features for sharing, commenting, and annotating.
  8. Scheduled Reporting: Plans and dispatches reports at set intervals, reducing manual efforts.
  9. Role-based Access: Ensures only relevant team members view specific data, enhancing security.
  10. Dashboard Creation: Helps in designing customized dashboards for a snapshot view of key marketing metrics.

Standout Functionality

  1. Visual Clarity: Whatagraph's emphasis on visual representation distinguishes it from many competitors, providing a unique blend of aesthetics and clarity.
  2. Multi-source Aggregation: While many tools offer integrations, Whatagraph's seamless aggregation stands out for its ease and depth.
  3. White Labeling: Rare among competitors, it allows for complete brand immersion, making reports feel like a natural extension of a brand.


Whatagraph provides native integrations with major platforms like Google Analytics, Google Ads, Google Data Studio, Google Sheets, Excel, Facebook Ads, Instagram, and LinkedIn. This caters to a seamless workflow between the reporting tool and primary marketing channels.

They also offer an API for businesses wanting to integrate other tools. There are a range of add-ons to expand the platform’s capabilities, ensuring adaptability to diverse reporting needs.


Pricing tiers offer flexibility, suiting various business needs:

  • Professional Plan - $223/user/month (min 5 seats, billed annually): Tailored for medium-sized teams with advanced features like white-labeling.
  • Premium Plan - $320/user/month + $49 base fee per month (billed annually): Aimed at large teams or agencies with full feature access and priority support.
  • Custom Plan - Pricing upon request: best for big marketing firms and enterprises with intricate reporting requirements.

Get more accurate pricing estimations based on your needs on Whatagraph’s pricing page.

Ease of Use

In my journey with Whatagraph, the interface strikes as user-friendly. However, extracting its full potential can take time, with certain features having a learning curve. Onboarding is smooth, with guided tours, and navigation remains intuitive.

Customer Support

The support system is commendable, with various channels like live chat and documentation. They're relatively prompt, but there are instances where response times could improve, especially during peak periods.

Whatagraph Use Case

Who would be a good fit for Whatagraph?

Marketing agencies and large teams seeking visually clear and custom marketing reports find value in Whatagraph. It thrives in environments where visual data communication is paramount, particularly in client-facing scenarios or upper management presentations.

Who would be a bad fit for Whatagraph?

Solo entrepreneurs, account managers, startups, or small businesses with limited reporting needs might find it excessive. Teams relying on niche marketing platforms not supported by Whatagraph may feel left out.

Whatagraph FAQs

How secure is my data with Whatagraph?

Data security is a priority, with encrypted channels and strict data handling protocols in place.

Can I customize my reports entirely?

While it offers robust customization, certain template limitations might apply.

How frequently do reports update?

Reports can refresh in real-time, ensuring the latest data is always on display.

How secure is my data with Whatagraph?

Data security is a priority, with encrypted channels and strict data handling protocols in place.

Can I customize my reports entirely?

While it offers robust customization, certain pre-made template limitations might apply.

How frequently do reports update?

Reports can refresh in real-time, ensuring the latest digital marketing analytics data is always on display.

Is there a mobile version or app for Whatagraph?

Currently, Whatagraph is optimized for desktop use, but the platform is responsive for mobile browsers.

How many sources can I integrate into one report?

You can integrate multiple sources into a single report, making cross-channel analysis efficient with various widgets.

Do they offer training or webinars for new users?

Yes, Whatagraph provides various resources, including tutorials and webinars, to help users familiarize themselves with the platform.

Can I share my reports with clients or teammates who don’t have a Whatagraph account?

Absolutely, reports can be shared through unique URLs or exported, allowing non-users to access them.

Is there a limit to the number of reports I can generate?

Depending on your chosen plan, there might be limitations, but the Premium plan offers extensive report-generation capabilities.

Alternatives to Whatagraph

  • DataBox: Best for those seeking mobile-optimized reports.
  • Klipfolio: Known for its extensive dashboard customization.
  • Tableau: Suitable for businesses needing in-depth data analytics tools.

Whatagraph Company Overview & History

Whatagraph is a visual reporting platform that caters to digital marketers and agencies. Globally recognized companies utilize its services. Owned by a dedicated team of professionals, its HQ is based in the Netherlands. The company's mission revolves around simplifying data presentation. Over the years, it's evolved from a basic tool to an advanced reporting platform, constantly innovating to meet users' demands.


After an in-depth analysis of Whatagraph, it emerges as a distinctive tool in the marketing reporting software landscape. Its visual clarity, multi-source aggregation, and white labeling position it uniquely.

While it has its strengths, considering individual needs remains crucial. I encourage potential users to weigh its features against their requirements. I'd love to hear from others their own Whatagraph reviews—feel free to share your insights below.

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Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.