As 10 melhores ferramentas de segmentação de marketing analisadas para 2026

Análises das melhores ferramentas de segmentação de marketing

1. 

   1

   Klaviyo

   Best for real-time data activation

   • Free plan + 30-day free trial + free demo available
   • From $25/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klaviyo offers a unique blend of marketing automation and customer data platform capabilities, making it an appealing choice for businesses looking to enhance their marketing segmentation strategies. Its ability to unify and activate real-time customer data empowers marketers to create highly targeted campaigns that resonate with individual customer behaviors and preferences. This tool is particularly valuable for B2C teams wanting to optimize engagement and drive sales through personalized marketing efforts.

   Why I Picked Klaviyo

   I picked Klaviyo for its exceptional ability to leverage real-time data unification and activation, which sets it apart in the marketing segmentation space. The platform's AI-driven features allow you to predict customer behavior and tailor campaigns accordingly, enhancing personalization and relevance.

   Additionally, Klaviyo's seamless integration with over 350 applications ensures that your data is always connected, enabling more informed decision-making and strategy optimization. These capabilities are crucial for businesses aiming to refine their marketing efforts and achieve higher engagement rates.

   Klaviyo Key Features

   In addition to its real-time data capabilities, you’ll find several other features that enhance your marketing segmentation strategies:

   • Omnichannel Marketing: Allows you to engage customers across multiple channels, including email, SMS, and social media, for a cohesive marketing approach.
   • Advanced Analytics: Provides deep insights into customer behavior, helping you refine your strategies and improve campaign performance.
   • Scalable Architecture: Supports businesses of all sizes, from startups to large enterprises, ensuring reliable performance even during high-traffic periods.
   • Data Security and Compliance: Adheres to regulations like CCPA and GDPR, ensuring that your customer data is protected and compliant with industry standards.

   Klaviyo Integrations

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, Salesforce, Stripe, Facebook Ads, Google Ads, Zendesk, and Shopify Plus.

   Pros and Cons

   Pros:

   • Offers strong omnichannel marketing options, including SMS and email.
   • User-friendly interface supports effective automation workflows.
   • Advanced segmentation capabilities enhance personalized marketing efforts.

   Cons:

   • Some users desire more customization options.
   • Not ideal for B2B marketing needs.
   Learn more about Klaviyo:

   • Check out Klaviyo on their website
2. 

   2

   Customer.io

   Best for custom behavioral event segmentation

   • Free plan + 14-day trial + demo available
   • From $100/month

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   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Customer.io is a customer engagement platform built around data-driven audience segmentation, behavioral event tracking, multi-channel messaging, and automated campaign workflows.

   Who Is Customer.io Best For?

   Customer.io is a strong fit for mid-size to enterprise SaaS and e-commerce teams that need granular, event-based segmentation to power multi-channel messaging campaigns.

   Why I Picked Customer.io

   Customer.io earns its spot on my shortlist because its segmentation engine is built specifically around custom behavioral events with no caps on conditions. I can build segments based on any event my team sends to the platform, whether that's a specific in-app action, a page view, or a product milestone. The unified profile view consolidates event history, attribute data, and message engagement into one place, so I can layer behavioral conditions with precision. What I also like is the real-time membership tracking, which shows exactly how a segment's size shifts as users hit or exit the defined conditions.

   Customer.io Key Features

   • AI-powered segment builder: Generate audience segments by typing a plain-language description, which Customer.io translates into a defined segment with conditions.
   • Ad audience sync: Push segments directly to Meta Ads and Google Ads for retargeting and lookalike campaigns without a manual export step.
   • Custom objects: Segment audiences based on relational data structures, like subscription plans or linked accounts, beyond standard user-level attributes.
   • Anonymous profile tracking: Capture behavioral data from anonymous visitors and merge it into a known profile upon identification.

   Customer.io Integrations

   Customer.io offers a large integration directory with 80+ native integrations spanning data sources and destinations, including Salesforce, HubSpot, Segment, Snowflake, Amplitude, Mixpanel, Google Ads, Google Analytics 4, Slack, and Twilio. It's also available on Zapier and provides a REST API for custom integrations.

   Pros and Cons

   Pros:

   • Ad audience sync with Google and Facebook
   • Supports custom event and attribute filtering
   • Event-driven segments update in real time

   Cons:

   • No reusable templates for journey logic
   • Requires developer help for initial setup
   Learn more about Customer.io:

   • Check out Customer.io on their website
3. 

   3

   UpLead

   Best for B2B lead segmentation

   • 7-day free trial + free demo available
   • From $74/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   UpLead is a B2B prospecting platform with features that help facilitate B2B lead segmentation at scale.

   Why I picked UpLead: instead of just offering company and contact databases, UpLead also offers implementation tools to help you create segmented campaigns and deliver unique website content to specific segments.

   UpLead is a good match if you’re using an ABM Lite approach and want more data points to help you segment your campaigns effectively.

   UpLead Standout Features and Integrations

   Features include account identification, lead enrichment, prospect segmentation, intent data segmentation, website personalization, and segmented email campaigns.

   Integrations include Salesforce, HubSpot, Insightly, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Reply, Woodpecker, Copper, and Mailshake.

   Pros and Cons

   Pros:

   • Segmentation available for email and website content through integrations.
   • Intent data helps you prioritize leads and target accounts.
   • Good quality company and contact data.

   Cons:

   • Credits used for exporting company information, not just verified contact info.
   • Limited integrations.
   Learn more about UpLead:

   • Check out UpLead on their website
4. 

   4

   Google Analytics

   Best analytics suite for marketing segmentation

   • Free plan available
   • From $50,000/year (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Google Analytics isn’t just a website analytics tool, it also includes powerful audience segmentation tools that you can easily apply to your Google Ads campaigns.

   Why I picked Google Analytics: Google Analytics is free and already in use on most websites for analytics, and it has audience segmentation tools that are often underutilized by marketing teams. It's somewhat lacking in terms of integrations and easy implementation (except for Google Ads), but it can be a great starting point into the world of segmentation for smaller marketing teams.

   Google Analytics Standout Features and Integrations

   Features include website tracking, audience reporting, demographics data, audience segmentation options, audience creation for Google Ads, and more.

   Integrations include Google Ads, Google Data Studio, Google AdSense, Google Customer Match, Search Console, and custom integrations through third-party solutions.

   Pros and Cons

   Pros:

   • Plenty of pre-built audience segment reports available.
   • Easy to segment Google Ads campaigns based on website interactions.
   • 100% free for most use cases.

   Cons:

   • Limited segmentation implementation options beyond Google Ads.
   • Native integrations are limited to Google Products.
   Learn more about Google Analytics:

   • Check out Google Analytics on their website
   • Read my in-depth review of Google Analytics
   • Explore best alternatives to Google Analytics
5. 

   5

   Segment

   Best marketing segmentation tool for multiple channels

   • Free plan available; 14-day free trial
   • From $120/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Segment (a subdivision of Twilio since 2020) is a customer data platform (unified analytics and audience management platform) designed to tackle the problem of data silos in marketing and customer management.

   Why I picked Segment: It’s one of the only platforms available that was built from the ground-up to tackle audience segmentation across multiple channels specifically.

   Segment Standout Features and Integrations

   Features include data distribution, data unification (single source of truth), audience segmentation recommendations, real-time dashboards, and custom audience reports.

   Integrations include Bing Ads, Criteo, Double Click, Google Ads, Facebook Ads, LinkedIn Ads, and 300+ more data sources and destinations.

   Pros and Cons

   Pros:

   • Built into the Twilio platform so you can easily segment campaigns based on real-time data.
   • Generate reliable insights based on multi-channel data.
   • Get all your customer data in the same place.

   Cons:

   • Certain useful features are locked behind expensive add-ons.
   • With visits-based pricing, Segment can be pricey for high-traffic sites.
   Learn more about Segment:

   • Check out Segment on their website
6. 

   6

   Amplitude

   Best for tracking customer journeys

   • Free plan + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Amplitude is a product usage intelligence platform that helps companies find patterns, improve their user experience, and boost the average customer lifetime.

   Why I picked Amplitude: Amplitude makes it easy to create and compare the performance of different segments throughout your application.

   Amplitude Standout Features and Integrations

   Features include user event tracking, demographics data, real-time reporting, user segmentation, cross-device unification, custom events, and user path tracking.

   Integrations include Appcues, Adobe Analytics, Census, Bento, Fivetran, Facebook Ads, Google Ads, Shopify, Salesforce, and HubSpot.

   Pros and Cons

   Pros:

   • Import event data through a myriad of integrations.
   • Powerful custom events help you track the complete customer journey.
   • Easy to create custom segment reports.

   Cons:

   • No default templates or views to help you get started‌ — ‌you start from scratch.
   • Not always easy to prioritize meaningful events.
   Learn more about Amplitude:

   • Check out Amplitude on their website
7. 

   7

   Clearbit

   Best data-enrichment tool for B2B marketers

   • Not available
   • Pricing upon request

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Clearbit calls itself a “data activation platform” for B2B companies because it helps you enrich undetailed lead lists, capture intent-based signals, and use that data to reach your prospects with targeted ads.

   Why I picked Clearbit: It can be hard to segment lead lists if you don’t have a lot of information on those lists beyond names and email addresses. With Clearbit’s data enrichment tool, you can expand what you know with third-party data and use that to segment your outreach for better results.

   Clearbit Standout Features and Integrations

   Features include de-anonymizing website traffic, data enrichment, total addressable market analysis, internationalization, audience segmentation, and high-value client recommendations.

   Integrations include Salesforce, Segment, Marketo, HubSpot, Drift, LeanData, Madkudu, Uberflip, Outgrow, Mutiny, and Workato.

   Pros and Cons

   Pros:

   • Your sales team gets notified whenever the target account visits your site (even anonymously).
   • Find more accurate contact information for aged lead lists.
   • Segment new prospect lists right inside Salesforce or other CRMs thanks to ‌Clearbit integrations.

   Cons:

   • Pricing is based on database size, so for companies with large lists it can be quite expensive.
   • No advertising platform integrations, so implementation requires some hands-on work.
   Learn more about Clearbit:

   • Check out Clearbit on their website
8. 

   8

   Sprout Social

   Best segmentation tool for social media audiences

   • 30-day free trial
   • From $79/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Sprout Social is a social media management and analytics platform designed for companies that want to make the most of their organic social media.

   Why I picked Sprout Social: Sprout Social gives you the social analytics to figure out when different segments of your audience engage with different types of posts, and can help you schedule posts to different segments of your audience (like different countries or time zones) at different times.

   Sprout Social Standout Features and Integrations

   Features include social listening, sentiment analysis, paid campaign management, audience engagement analysis, social publishing, and social engagement tools.

   Integrations include Facebook, Instagram, Messenger, WhatsApp, Twitter TikTok, Salesforce, Microsoft Dynamics, Marketo, Shopify, and WooCommerce.

   Pros and Cons

   Pros:

   • Scheduling and workflow tools are well-designed and easy to use.
   • Interact with multiple social channels from one dashboard.
   • Analyze performance based on audience, not just hashtags and topics.

   Cons:

   • Even low-level plans are a bit expensive.
   • No feed preview.
   Learn more about Sprout Social:

   • Check out Sprout Social on their website
   • Read my in-depth review of Sprout Social
   • Explore best alternatives to Sprout Social
9. 

   9

   Baremetrics

   Best customer segmentation tool for SaaS

   • 14-day free trial available
   • From $129/month

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   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Baremetrics is a customer data and insight platform specifically designed for subscription-based businesses.

   Why I picked Baremetrics: Baremetrics can help you figure out who your best customers are. You can then create a reward program to boost loyalty or an ABM strategy to find more good clients. These insights are also easier to find than in much more expensive CRM solutions.

   Baremetrics Standout Features and Integrations

   Features include revenue benchmarking, customer segmentation, trial insights, failed payment recovery, cancellation insights, and revenue forecasting.

   Integrations include Stripe, Paypal, Magento, Shopify, WooCommerce, Google Wallet, Big Cartel, Clover, and Dwolla.

   Pros and Cons

   Pros:

   • Reduce churn with cancellation insights.
   • Segment your customers easily based on real transaction data.
   • Revenue dashboards are generated automatically through integrations.

   Cons:

   • Limited options for comparing different data sets over time.
   • The only native integrations are payment processing platforms.
   Learn more about Baremetrics:

   • Check out Baremetrics on their website
10. 

    10

    Kissmetrics

    Easiest marketing segmentation tool to get started with

    • 7-day free trial + free demo available
    • From $99/month

    Visit Website

    Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Kissmetrics is a behavioral analytics and customer engagement platform with support for custom event tracking, behavior funnels, and more.

    Why I picked Kissmetrics: The default reports included in Kissmetrics make it easy to segment your audience and customers based on important variables like geographic location, devices, and events. This data can help you unlock insights about which customer and prospect segments are most valuable to your business.

    Kissmetrics Standout Features and Integrations

    Features include event tracking, conversion tracking, funnel tracking, user segmentation, multi-device unification, and user data management.

    Integrations include Appcues, Chargify, Hubspot, Magento, Help Scout, Callrail, Marketo, Optimizely, Mailchimp, Recurly, VWO, Facebook Ads, and Shopify.

    Pros and Cons

    Pros:

    • Funnel reports are comprehensive and easy to understand.
    • Good out-of-the-box reports and dashboards.
    • Easy to set up and start using.

    Cons:

    • Even the cheapest plan is a bit expensive for small and medium-sized businesses.
    • Limited demographics data compared to Google Analytics and other alternatives.
    Learn more about Kissmetrics:

    • Check out Kissmetrics on their website