10 Melhores Softwares de Publicidade Selecionados para 2026

Avaliações dos melhores softwares de publicidade

1. 

   1

   Madgicx

   Best for AI-powered ad performance insights

   • 7-day free trial
   • From $45/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Madgicx uses AI to help marketers analyze and optimize ad performance across Facebook, Instagram, and Google. The platform is designed for digital marketing teams and agencies that want deeper insights and automation for paid campaigns. With features like creative analysis and automated budget allocation, Madgicx addresses the challenge of scaling ad results while managing spend.

   Why I Picked Madgicx

   For teams looking to get more from their ad data, Madgicx offers AI-driven insights that go beyond standard reporting. I picked Madgicx because it uses machine learning to analyze creative performance and audience segments, helping you identify what’s actually driving results. The platform’s automation tools also let you optimize budget allocation and bid strategies in real time, so you can react quickly to changes in campaign performance. If you want to make smarter, data-backed decisions for your paid ads, Madgicx brings advanced analytics and automation together in one place.

   Madgicx Key Features

   Some other features that make Madgicx valuable for advertisers include:

   • One-click automation templates: Apply pre-built automation strategies to campaigns without manual setup.
   • Creative asset management: Organize, tag, and analyze ad creatives within a centralized library.
   • Cross-channel dashboard: View performance data from Facebook, Instagram, and Google Ads in a single interface.
   • Audience launcher: Build and launch new audience segments directly from the platform.

   Madgicx Integrations

   Integrations include Meta (Facebook Ads and Instagram), Google Ads, Shopify, Klaviyo, and more.

   Pros and Cons

   Pros:

   • Centralized dashboard for cross-channel ad data
   • One-click automation templates for campaign management
   • AI analyzes creative and audience performance

   Cons:

   • Creative insights may miss niche audience trends
   • Some automation features require higher-tier plans
   Learn more about Madgicx:

   • Check out Madgicx on their website
2. 

   2

   HubSpot

   Best for integrated CRM marketing workflows

   • Free plan available
   • From $45/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If you’re looking to connect your marketing campaigns directly with your CRM data, HubSpot offers a unified platform for marketing, sales, and customer management. Marketing teams in B2B and B2C organizations use HubSpot to automate campaigns, segment audiences, and track performance from first touch to closed deal. Its integrated workflows help you manage ads, email, and lead nurturing without switching between disconnected tools.

   Why I Picked HubSpot

   What sets HubSpot apart is how it connects marketing activities directly to CRM data, making it a strong choice for teams that want integrated workflows. I picked HubSpot because it lets you build automated campaigns that use real-time customer data for targeting and personalization. The platform’s ad management tools sync with your contact database, so you can track ad performance alongside lead and deal progress. This level of integration helps marketers close the loop between advertising spend and actual revenue outcomes.

   HubSpot Key Features

   Some other features in HubSpot that advertising teams might find useful include:

   • A/B ad testing: Run split tests on ad creatives and copy to compare performance.
   • Landing page builder: Create and publish landing pages without needing a developer.
   • UTM tracking management: Generate and manage UTM parameters for all your campaigns in one place.
   • Ad audience syncing: Sync CRM segments directly with ad platforms for precise targeting.

   HubSpot Integrations

   Integrations include Salesforce, Gmail, Outlook, Meta Ads, Google Ads, WordPress, Slack, Zoom, Microsoft Teams, and more.

   Pros and Cons

   Pros:

   • Ad audience syncing with CRM segments
   • Built-in landing page and form builder
   • Automated lead nurturing from ad clicks

   Cons:

   • Workflow automation restricted by plan level
   • Email send limits on lower-tier plans
   Learn more about HubSpot:

   • Check out HubSpot on their website
   • Read my in-depth review of HubSpot
   • Explore best alternatives to HubSpot
3. 

   3

   RedTrack

   Best for affiliate tracking automation

   • Free trial + free demo available
   • From $1,490/year

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Affiliate marketers and performance-driven advertisers looking for automated tracking will find RedTrack built for their needs. The platform specializes in consolidating affiliate, influencer, and partner campaign data into a single dashboard. If you need to automate conversion tracking, attribution, and payout management across multiple channels, RedTrack addresses those challenges directly.

   Why I Picked RedTrack

   RedTrack stands out for teams that need to automate affiliate tracking and attribution across multiple channels. I picked it because it offers real-time conversion tracking, automated partner payout management, and customizable attribution models—all from a single dashboard. These features help marketers reduce manual work and minimize tracking errors when managing complex affiliate programs. If you’re looking for a solution that centralizes campaign data and automates repetitive tracking tasks, RedTrack is purpose-built for that need.

   RedTrack Key Features

   Some other features in RedTrack that are useful for advertising teams include:

   • Traffic source cost integration: Import cost data from major ad networks to track ROI alongside conversions.
   • Fraud detection tools: Identify suspicious clicks and filter out invalid traffic from your reports.
   • White-label reporting: Customize dashboards and reports with your own branding for clients or partners.
   • API access: Connect RedTrack data to your own systems or reporting tools for further analysis.

   RedTrack Integrations

   Integrations include Meta Ads, Google Ads, Google Analytics, Bing, TikTok Ads, YouTube, Snapchat, Taboola, Outbrain, Shopify, WooCommerce, and more.

   Pros and Cons

   Pros:

   • Built-in fraud detection for traffic quality
   • Real-time click and conversion monitoring
   • Automated affiliate payout tracking and management

   Cons:

   • API access only on higher-tier plans
   • No built-in creative asset management
   Learn more about RedTrack:

   • Check out RedTrack on their website
4. 

   4

   AdRoll

   Best for multichannel campaign management

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:3.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   AdRoll brings multichannel campaign management into one platform for marketers who need to coordinate ads across web, social, and email. It’s a strong fit for ecommerce brands and growth-focused teams looking to unify audience targeting and reporting. If you want to manage retargeting, prospecting, and email ads from a single dashboard, AdRoll addresses that need directly.

   Why I Picked AdRoll

   I chose AdRoll because it brings together multichannel campaign management in a way that’s practical for marketers juggling multiple ad platforms. The unified dashboard lets you launch and monitor ads across web, social, and email without switching tools. I find it useful that you can set up retargeting and prospecting campaigns side by side, then view performance data in one place. AdRoll’s audience segmentation and cross-channel attribution features make it easier to coordinate messaging and measure results across every channel you use.

   AdRoll Key Features

   Some other features in AdRoll that stand out for advertising teams include:

   • Dynamic product ads: Automatically generate personalized ads based on your product catalog and user behavior.
   • Ad creative builder: Design and customize ad creatives directly within the platform using built-in templates and editing tools.
   • A/B testing tools: Run split tests on ad variations to compare performance and optimize creative elements.
   • Automated budget allocation: Distribute your ad spend across channels using rules-based automation to maximize reach and efficiency.

   AdRoll Integrations

   Integrations include Shopify, WooCommerce, BigCommerce, Wix, Squarespace, PrestaShop, Klaviyo, Zapier, Privy, and more.

   Pros and Cons

   Pros:

   • Automated budget allocation across channels
   • Built-in retargeting and prospecting tools
   • Multichannel ad management from one dashboard

   Cons:

   • Limited creative editing compared to design tools
   • Minimum daily ad spend required
   Learn more about AdRoll:

   • Check out AdRoll on their website
5. 

   5

   The Trade Desk

   Best for programmatic media buying

   • Not available
   • Pricing upon request

   Visit Website

   

   If you’re looking to manage large-scale digital ad campaigns across channels, The Trade Desk offers a programmatic platform built for data-driven marketers. Agencies and enterprise brands use it to access premium inventory, apply advanced targeting, and optimize spend in real time. The Trade Desk is especially useful for teams that need granular control over audience segments and transparent reporting on media buys.

   Why I Picked The Trade Desk

   For programmatic media buying, The Trade Desk stands out because it gives marketers access to a wide range of premium ad inventory across display, video, audio, and connected TV. I picked The Trade Desk for its advanced targeting capabilities, which let you build and refine audience segments using first- and third-party data. The platform’s real-time bidding and optimization tools help you control spend and maximize campaign performance at scale. If you need transparency and flexibility in how you buy and measure digital media, The Trade Desk is built for that level of control.

   The Trade Desk Key Features

   Some other features that make The Trade Desk valuable for advertising teams include:

   • Cross-device targeting: Reach audiences across desktop, mobile, and connected TV from a single platform.
   • Data marketplace access: Tap into a wide range of third-party data providers for enhanced audience insights.
   • Creative management tools: Upload, organize, and optimize creative assets directly within the platform.
   • API access: Integrate The Trade Desk with your own data sources and reporting systems for custom workflows.

   The Trade Desk Integrations

   Native integrations are not currently listed.

   Pros and Cons

   Pros:

   • Real-time bidding with transparent reporting
   • Advanced audience segmentation and targeting tools
   • Access to premium inventory across channels

   Cons:

   • Creative approval process may delay campaign launches
   • Requires significant ad spend to access the platform
   Learn more about The Trade Desk:

   • Check out The Trade Desk on their website
6. 

   6

   Influ2

   Best for person-based B2B targeting

   • Free demo available
   • Pricing upon request

   Visit Website

   

   If you need to reach specific decision-makers within target accounts, Influ2 offers a person-based approach to B2B advertising. The platform lets marketing and sales teams deliver ads directly to named individuals, not just companies or segments. This helps you align campaigns with account-based strategies and track engagement at the contact level.

   Why I Picked Influ2

   Unlike most advertising platforms that target accounts or broad segments, Influ2 stands out for its ability to reach individual decision-makers within B2B organizations. I picked Influ2 because it lets you build campaigns that serve ads to specific people by name, not just job titles or companies. The platform’s person-based tracking shows you exactly who engaged with your ads, so you can align outreach with sales and measure true contact-level impact. For teams focused on account-based marketing, this level of targeting and attribution is hard to match.

   Influ2 Key Features

   Some other features that make Influ2 useful for B2B advertisers include:

   • Intent-based audience segmentation: Build audiences based on behavioral signals and intent data to refine targeting.
   • CRM integration: Sync campaign data with Salesforce, HubSpot, and other CRM platforms for unified reporting.
   • Dynamic creative optimization: Automatically adjust ad creatives based on individual engagement and performance data.
   • Multi-channel delivery: Run campaigns across display, social, and native ad placements from a single platform.

   Influ2 Integrations

   Integrations include Salesforce, HubSpot, Marketo, Pardot, Outreach, and more.

   Pros and Cons

   Pros:

   • Offers intent-based audience segmentation
   • Tracks engagement at the contact level
   • Targets ads to named individuals directly

   Cons:

   • No self-serve onboarding without sales contact
   • Requires accurate contact data for targeting
   Learn more about Influ2:

   • Check out Influ2 on their website
7. 

   7

   Smartly.io

   Best for creative optimization at scale

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Smartly is built for marketing teams that need to manage and optimize high volumes of creative assets across multiple paid social channels. It’s especially useful for retail, ecommerce, and agencies running dynamic campaigns that require frequent creative testing and automation. With Smartly, you can automate creative production, personalize ads at scale, and centralize campaign management for platforms like Meta, TikTok, and Pinterest.

   Why I Picked Smartly

   For teams focused on scaling creative production and optimization, Smartly offers a specialized set of tools that address this challenge directly. I picked Smartly because it automates creative versioning and testing, letting you quickly generate and deploy hundreds of ad variations across channels. Its creative automation features help you personalize ads using dynamic data feeds, which is especially valuable for ecommerce and retail campaigns. The platform’s centralized dashboard also makes it easier to manage creative assets and performance insights in one place.

   Smartly Key Features

   Some other features that make Smartly appealing for advertising teams include:

   • Automated campaign scheduling: Set up rules to launch, pause, or adjust campaigns based on performance or timing.
   • Cross-channel analytics dashboard: View and compare ad performance across Meta, TikTok, Pinterest, and other platforms in one place.
   • Creative collaboration tools: Share, review, and approve creative assets with internal and external stakeholders.
   • Feed-based ad creation: Use product or content feeds to automatically generate and update ad creatives for catalog or dynamic campaigns.

   Smartly Integrations

   Integrations include Google, Meta, Pinterest, Reddit, Snapchat, TikTok, YouTube, and more.

   Pros and Cons

   Pros:

   • Feed-based dynamic ad creative generation
   • Automated rules for campaign optimization
   • Bulk creative versioning for multi-market campaigns

   Cons:

   • Creative templates can feel restrictive
   • No built-in search engine ad support
   Learn more about Smartly.io:

   • Check out Smartly.io on their website
8. 

   8

   Equativ

   Best for publisher monetization solutions

   • Not available
   • Pricing upon request

   Visit Website

   

   Equativ is designed for publishers and media owners who want more control over how they monetize their digital inventory. The platform offers a unified ad server, supply-side platform, and header bidding tools to help maximize yield across direct and programmatic channels. If you need flexible monetization options and transparent reporting, Equativ gives you tools to manage demand partners and optimize revenue streams.

   Why I Picked Equativ

   What sets Equativ apart from publisher monetization solutions is its unified approach to managing both direct and programmatic demand. I picked Equativ because it combines an ad server, supply-side platform, and header bidding into one platform, giving publishers more control over their inventory and revenue. The platform’s real-time analytics and yield optimization tools help you make data-driven decisions about which demand sources to prioritize. If you’re looking for transparency and flexibility in how you monetize digital content, Equativ is built to support those needs.

   Equativ Key Features

   In addition to its core monetization tools, I also found these features valuable for publishers:

   • Private marketplace management: Set up and manage private deals with select buyers for premium inventory.
   • Video ad support: Serve and optimize video ads across desktop, mobile, and connected TV environments.
   • Brand safety controls: Apply customizable filters and verification tools to protect your inventory and audience.
   • Granular reporting dashboard: Access detailed, real-time analytics on performance, demand sources, and revenue.

   Equativ Integrations

   Native integrations are not currently listed.

   Pros and Cons

   Pros:

   • Customizable brand safety and fraud controls
   • Offers advanced video and CTV ad formats
   • Supports both direct and programmatic sales

   Cons:

   • API access may require additional negotiation
   • Onboarding process can require technical support
   Learn more about Equativ:

   • Check out Equativ on their website
9. 

   9

   Revive Adserver

   Best for self-hosted ad serving control

   • Free, open-source
   • Free to use

   Visit Website

   

   If you need full control over your ad serving infrastructure, Revive Adserver offers a self-hosted solution designed for publishers, networks, and agencies. It’s a strong fit for organizations that want to manage their own data, customize ad delivery, and avoid third-party dependencies. Revive Adserver helps you handle direct, programmatic, and network campaigns from a single, customizable platform.

   Why I Picked Revive Adserver

   Unlike cloud-based ad platforms, Revive Adserver gives you direct control over your ad serving environment, which is essential for teams with strict data privacy or customization requirements. I picked Revive Adserver because it lets you host and manage your own ad server, so you can tailor ad delivery, reporting, and targeting to your exact needs. The platform supports a wide range of ad formats and advanced targeting options, making it flexible for different campaign types. For organizations that want to avoid third-party dependencies and maintain full ownership of their ad data, Revive Adserver stands out as a strong choice.

   Revive Adserver Key Features

   Some other features that make Revive Adserver appealing for advertising teams include:

   • Third-party ad network support: Serve and track ads from external ad networks alongside your direct campaigns.
   • Zone-based ad placement: Assign and manage ad zones across multiple websites or apps for granular control.
   • Frequency capping: Limit the number of times a user sees a specific ad within a set timeframe.
   • Detailed plugin system: Extend core functionality with plugins for reporting, targeting, and additional ad formats.

   Revive Adserver Integrations

   Native integrations are not currently listed.

   Pros and Cons

   Pros:

   • No recurring vendor fees for self-hosted use
   • Supports multiple ad formats and media types
   • Full control over ad server hosting environment

   Cons:

   • Requires manual updates and server maintenance
   • No built-in support for video ad serving
   Learn more about Revive Adserver:

   • Check out Revive Adserver on their website
10. 

    10

    Hootsuite

    Best for social media ad scheduling

    • 14-day free trial + free demo available
    • From $99/user/month

    Visit Website

    Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    For marketing teams managing paid and organic social campaigns, Hootsuite brings ad scheduling and publishing into one unified dashboard. It’s especially useful for agencies and brands that need to coordinate multi-channel social ads and track performance in real time. Hootsuite helps you plan, schedule, and optimize social ad content across multiple platforms without switching between native tools.

    Why I Picked Hootsuite

    When it comes to managing and scheduling social media ads, Hootsuite stands out for its centralized approach to campaign planning. I picked Hootsuite because it lets you schedule paid and organic posts across multiple social platforms from a single calendar view, which is especially helpful for teams running time-sensitive campaigns. The tool also provides built-in ad management features, so you can create, monitor, and adjust social ads without leaving the dashboard. For marketers who need to coordinate and optimize social ad schedules at scale, Hootsuite offers a focused solution.

    Hootsuite Key Features

    Some other features that make Hootsuite valuable for advertising teams include:

    • Social listening dashboard: Monitor brand mentions, keywords, and competitor activity across multiple social networks.
    • Team collaboration tools: Assign tasks, share drafts, and manage approvals within your team.
    • Analytics and reporting suite: Track ad and post performance with customizable reports and visual dashboards.
    • Content library: Store, organize, and reuse creative assets for consistent campaign execution.

    Hootsuite Integrations

    Integrations include Instagram, Facebook, TikTok, YouTube, X (Twitter), LinkedIn, Pinterest, WhatsApp, Salesforce, and more.

    Pros and Cons

    Pros:

    • Offers a unified calendar for campaign planning
    • Supports ad management for multiple social platforms
    • Schedules paid and organic posts together

    Cons:

    • Instagram ad scheduling may have publishing delays
    • Bulk scheduling for ads can be inconsistent
    Learn more about Hootsuite:

    • Check out Hootsuite on their website