De 10 beste programvarene for SMS-markedsføring vurdert for 2026

Anmeldelser av den beste programvaren for SMS-markedsføring

1. 

   1

   Mailchimp

   Best for behavior-based SMS automations

   • Free plan available
   • From $13/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mailchimp’s SMS marketing tool gives your team a direct line to customers’ phones by letting you send text message campaigns, transactional notifications, and follow-ups right alongside your email and automation workflows. It appeals to small and medium businesses that already use Mailchimp for email and want to extend their outreach into SMS without adding a separate platform, helping you reach audiences instantly and improve engagement.

   Why I Picked Mailchimp

   I picked Mailchimp because its SMS capabilities work inside the same platform you use for email, letting you coordinate text and email campaigns from unified automations rather than juggling separate tools. You can trigger SMS messages as part of customer journeys based on behaviors like abandoned carts or purchases, and you can segment your audience by location or preferences to tailor messages to specific groups. The built-in opt-in management and compliance guidance help you meet legal requirements without needing external systems.

   Mailchimp Key Features

   Aside from its core SMS and email synergy, Mailchimp offers several additional features that support your SMS marketing efforts:

   • Generative AI Tools: These tools help you create personalized content that resonates with your audience, making your campaigns more engaging.
   • Audience Insights: Gain valuable insights into your audience's behavior and preferences, allowing you to tailor your marketing strategies effectively.
   • Enhanced Automations: Automate your marketing processes with advanced automation tools, freeing up your time to focus on other aspects of your business.
   • Customizable Templates: Use a wide range of templates to create visually appealing campaigns that reflect your brand's identity.

   Mailchimp Integrations

   Integrations include Shopify, Salesforce, WooCommerce, QuickBooks, Eventbrite, WordPress, Facebook, Instagram, Google Analytics, and Slack.

   Pros and Cons

   Pros:

   • Audience segmentation tools help target messages to relevant subscriber groups.
   • Automation workflows let you trigger texts like cart reminders based on customer behavior.
   • SMS integrates with your existing email campaign data for coordinated outreach.

   Cons:

   • MMS support is restricted to only certain regions.
   • SMS tools are an add-on and require a paid plan before use.
   Learn more about Mailchimp :

   • Check out Mailchimp on their website
   • Read my in-depth review of Mailchimp
2. 

   2

   Textla

   Best for bulk messaging campaigns

   • Free trial available
   • From $19/month (billed annually)

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Textla is an SMS marketing platform built for businesses that need bulk messaging, two-way inbox conversations, contact segmentation, campaign scheduling, and real-time delivery analytics.

   Who Is Textla Best For?

   Textla is a good fit for small to mid-sized businesses that want a straightforward SMS marketing tool without the complexity of enterprise platforms.

   Why I Picked Textla

   Textla stands out for offering an SMS marketing platform while keeping campaign management simple. Businesses can quickly import contacts, organize audiences with segmentation, launch bulk messaging campaigns, manage two-way conversations from a shared inbox, and monitor delivery through real-time analytics with carrier error reporting. Combined with its straightforward setup and self-cleaning contact lists, Textla provides an easy-to-use platform for businesses focused on reliable SMS marketing.

   Textla Key Features

   • Two-way messaging inbox: Receive and reply to inbound texts from contacts in a shared team inbox.
   • MMS support: Attach photos or videos directly to messages when standard text isn't enough.
   • Contact segmentation: Organize contacts into groups and apply tags to target specific audiences in a campaign send.
   • Self-cleaning lists: Textla automatically removes landlines and undeliverable numbers from your contact lists.

   Textla Integrations

   Textla doesn't have a large set of native integrations. It connects natively with Twilio as its core messaging infrastructure. It's available on Zapier, where you can connect it with tools like HubSpot, Slack, Google Sheets, Google Forms, Calendly, Airtable, and Facebook Lead Ads to automate contact syncing and message sends.

   Pros and Cons

   Pros:

   • Credit-based send model controls costs
   • Quick 10DLC registration and setup
   • Self-cleaning lists remove dead numbers

   Cons:

   • Limited automation for advanced campaign flows
   • No A/B testing for campaigns
   Learn more about Textla:

   • Check out Textla on their website
3. 

   3

   Subtext

   Best for data-driven audience insights & messaging

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Subtext empowers brands, publishers, and creators to connect with their audience through personalized SMS conversations, offering a unique approach to SMS marketing. It stands out with its keyword-enabled sign-up feature, which lets people join your SMS list instantly by texting a simple keyword—removing friction and boosting subscriber growth. This platform is ideal for those looking to build direct relationships with their audience, providing solutions for businesses across various industries, from media to entertainment, to effectively manage and grow their subscriber base.

   Why I Picked Subtext

   I picked Subtext because it positions SMS not just as a broadcast channel, but as a strategic engine for building data-driven relationships. With Subtext, every interaction — replies, surveys, opt-ins — becomes a source of owned first-party data, giving direct insight into who your audience is, what they care about, and how they engage. This transforms messaging from guesswork into informed communication: you can segment your audience, tailor content, and test what resonates — then refine your approach based on real behaviour, not assumptions.

   Subtext Key Features

   In addition to its standout capabilities, Subtext offers:

   • Scalable Two-Way Messaging: Engage in real-time, conversational texting at scale to build meaningful relationships with your audience.
   • First-Party Data Collection & Ownership: Maintain full control over your audience data, giving you deeper insights while supporting long-term platform independence.
   • Flexible Audience Sign-Up Methods: Beyond keyword-enabled opt-ins, Subtext supports multiple frictionless ways for subscribers to join your list.
   • International Capabilities: Operate and grow your audience in 200+ countries, expanding your reach far beyond domestic markets.

   Subtext Integrations

   Subtext offers API and webhook capabilities that provide the flexibility needed to build custom, scalable connections.

   Pros and Cons

   Pros:

   • Real-time two-way SMS conversations
   • Supports audience segmentation for targeted messaging
   • Easy keyword sign-up boosts subscriber growth

   Cons:

   • Reporting isn’t as advanced as enterprise platforms
   • Risk of messages being perceived as spam if poorly managed
   Learn more about Subtext:

   • Check out Subtext on their website
4. 

   4

   Omnisend

   Best SMS + email marketing packages

   • Free plan + free demo available
   • From $11.20/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Omnisend is an SMS marketing tool for building targeted campaigns, automating customer segmentation, and tracking customer behavior. You can customize SMS messages to target specific groups or even individual customers.

   Why I Picked Omnisend: Omnisend enables you to engage with customers at key points in their customer journey like when they sign up for a list, place an order, or abandon their cart. The software supports all country codes, making it easy to reach customers worldwide. Omnisend's SMS for one-off campaigns eliminates the need to set up a recurring campaign, making it ideal for businesses that want to send time-sensitive messages. It implements an SMS credits subscription system, allowing users to refill or cancel as needed.

   Omnisend Standout Features and Integrations

   Key features include robust omnichannel marketing automation, allowing businesses to seamlessly integrate and automate their marketing campaigns across multiple channels such as email, SMS, and push notifications, ensuring consistent and personalized messaging across various touchpoints. Omnisend provides advanced segmentation and targeting options, empowering businesses to create highly targeted and relevant campaigns based on customer behavior, preferences, and purchase history. 

   Integrations include 29Next, Megento, AfterShip, Shopify, WooCommerce, Alloy Automation, Amazon Advertising, BigCommerce, Cartloop, Easyship, GemPages, Intercom, Involve.me, LiveChat, Shopify, and dozens of other tools for customer support, CRM, workflow automations, and website builders.

   Pros and Cons

   Pros:

   • Great for ecommerce businesses
   • Free 50 messages/month (250 contacts)
   • Multichannel marketing automation

   Cons:

   • Steeper learning curve
   • Non-ecomm brands may struggle
   Learn more about Omnisend:

   • Check out Omnisend on their website
   • Read my in-depth review of Omnisend
5. 

   5

   Klaviyo

   Best for advanced segmentation

   • Free plan available
   • From $20/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klaviyo is a versatile solution for businesses aiming to elevate their marketing strategies through SMS. If you're seeking a tool that integrates with your existing platforms while offering personalized and data-driven customer interactions, Klaviyo's SMS marketing capabilities might be what you need. It addresses the need for targeted messaging and automation, making it an attractive option for businesses looking to enhance their customer engagement and drive sales.

   Why I Picked Klaviyo

   I picked Klaviyo for its ability to transform customer data into significant insights, particularly through its SMS marketing features. The platform's advanced segmentation allows you to customize messages specifically to different customer groups, ensuring that your messaging resonates with the right audience. Additionally, Klaviyo's marketing automation empowers you to set up campaigns that run on autopilot, freeing up your team to focus on strategy rather than execution. These features are particularly beneficial for businesses looking to optimize their marketing efforts without the need for constant manual intervention.

   Klaviyo Key Features

   I also found that Klaviyo offers additional features that improve its SMS marketing capabilities:

   • Analytics: Provides real-time insights into campaign performance, enabling you to make data-driven decisions.
   • Customer Profiles: Builds detailed customer profiles that help in creating personalized marketing strategies.
   • AI-Driven Insights: Utilizes AI to predict customer behavior and optimize marketing campaigns.
   • Data Security: Prioritizes compliance with regulations like CCPA and GDPR, ensuring that your customer data is protected.

   Klaviyo Integrations

   Integrations include Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Facebook, Instagram, Stripe, PayPal, Google Ads, and more.

   Pros and Cons

   Pros:

   • Predictive analytics help in understanding customer behavior trends
   • Extensive support documentation aids in effective tool utilization
   • Marketing automation supports timely and relevant messaging

   Cons:

   • Subscription model charges for inactive profiles, raising costs
   • SMS pricing can be expensive for international messages
   Learn more about Klaviyo:

   • Check out Klaviyo on their website
6. 

   6

   Bloomreach

   Best for AI-driven personalization

   • Free demo available
   • From $60,000/year

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bloomreach is designed for businesses seeking to elevate their marketing efforts through personalized SMS communication. As a tool that leverages AI-driven personalization, it appeals to marketers aiming to enhance customer engagement and drive conversions. Bloomreach addresses the challenge of reaching customers with targeted messaging, ensuring that your brand communicates effectively and efficiently.

   Why I Picked Bloomreach

   I picked Bloomreach for its standout ability to integrate AI-driven personalization within SMS marketing. This feature allows your team to send targeted messages that resonate with your audience, enhancing engagement and conversion rates. The platform's capability to optimize campaigns through real-time analytics further supports your marketing goals. Additionally, Bloomreach's support for multiple channels, including SMS, ensures a cohesive and effective marketing strategy.

   Bloomreach Key Features

   In addition to its AI-driven personalization, Bloomreach offers several features that enhance its SMS marketing capabilities:

   • Conversational Shopping: This feature allows businesses to engage customers in real-time conversations, improving the shopping experience and increasing conversion rates.
   • Autonomous Campaign Agents: These agents can build, run, and optimize your marketing campaigns over time, reducing the need for manual intervention and ensuring continuous improvement.
   • Real-Time Decision-Making: With Loomi AI, you can make quick decisions based on customer intent data, ensuring timely and relevant messaging across channels.
   • Multi-Channel Support: Beyond SMS, Bloomreach supports RCS and WhatsApp, providing a comprehensive platform for reaching your audience through their preferred channels.

   Bloomreach Integrations

   Integrations include Salesforce, Shopify, Magento, SAP, BigCommerce, Google Analytics, Marketo, Oracle, HubSpot, and Microsoft Dynamics.

   Pros and Cons

   Pros:

   • Autonomous campaign management agents
   • Real time campaign optimization
   • AI driven omnichannel personalization

   Cons:

   • Enterprise focus may limit SMBs
   • Implementation can require technical resources
   Learn more about Bloomreach:

   • Check out Bloomreach on their website
   • Read my in-depth review of Bloomreach
7. 

   7

   EZ Texting

   Best for AI-driven text marketing

   • 14-day free trial available
   • From $25/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   EZ Texting is a text marketing platform that leverages artificial intelligence to facilitate effective SMS communication between businesses and their customers. Its AI-driven features, such as AI Compose, Team Inbox, and AI Reply, support rapid and personalized interactions, positioning EZ Texting as a leading solution for businesses aiming to enhance customer engagement through text marketing.

   Why I Picked EZ Texting: EZ Texting stands out as an SMS marketing software by enabling businesses to effectively engage with their audience through targeted text message campaigns. It simplifies creating, sending, and managing bulk SMS messages, offering features like automated responses, customizable templates, and keyword opt-ins to grow subscriber lists. The platform excels in delivering measurable results through detailed analytics, allowing businesses to assess the impact of their campaigns and refine strategies for better engagement.

   EZ Texting Standout Features and Integrations

   Features include sophisticated automation tools that allow businesses to schedule and send text messages based on specific triggers or events. This includes drip campaigns, appointment reminders, and follow-ups, which can be automated to ensure timely and relevant communication with customers. This feature saves time and improves efficiency by automating routine communications, allowing businesses to focus on strategic activities.

   Integrations include HubSpot, Constant Contact, Squarespace, Shutterstock, Magento, Volusion, Shift4Shop, iContact, Shippo, BigCommerce, Big Cartel, Google Ads, Keap, and dozens of other options across ecommerce software, CRMs, and marketing apps.

   Pros and Cons

   Pros:

   • Robust integration capabilities
   • Supports MMS to text images, videos, and audio
   • Keyword opt-in feature enables customers to sign up for messages

   Cons:

   • Texting to the US and Canada only
   • Learning curve for advanced features
   Learn more about EZ Texting:

   • Check out EZ Texting on their website
8. 

   8

   CloudTalk

   Best for call and text workflows

   • 14-day free trial
   • From $25/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   CloudTalk is a cloud-based call center platform built for sales and support teams that need to manage calls and text conversations in one place. It helps teams handle high-volume customer communication with two-way SMS, AI-powered voice tools, and global number coverage. This makes it a better fit for businesses that want connected voice and messaging workflows rather than a dedicated SMS marketing platform.

   Who Is CloudTalk Best For?

   CloudTalk is a good fit for customer support and sales teams in global businesses that need integrated voice and sms communication tools.

   Why I Picked CloudTalk

   I picked CloudTalk for call and text workflows because it combines business SMS with its calling features in one workspace. Your team can use local numbers in more than 160 countries to support outreach in different markets while keeping communication tied to the same platform. I also like that you can manage those numbers from a single dashboard, which makes it easier to coordinate both calls and SMS across regions. This setup is useful for teams that want to handle customer conversations in one place instead of switching between separate phone and messaging tools.

   CloudTalk Key Features

   Some other features in CloudTalk support teams that need connected call and text workflows across customer conversations:

   • Two-way SMS messaging: Send and receive text messages from the same platform your team uses for calling.
   • Automated call distribution: Route inbound calls to the right agent using custom rules and queue logic.
   • AI-powered voice agents: Handle routine customer interactions automatically to reduce agent workload.
   • Call analytics dashboard: Monitor call activity and performance with real-time reporting and insights.

   CloudTalk Integrations

   Integrations include HubSpot, Pipedrive, Zoho CRM, Salesforce, Microsoft Dynamics, Intercom, Zendesk, Salesloft, Outreach, and Bullhorn.

   Pros and Cons

   Pros:

   • Combines two-way SMS with calling for agent-led outreach
   • Syncs texting activity with HubSpot, Salesforce, and other CRMs
   • Supports bulk SMS promotions and personalized automated campaigns

   Cons:

   • Advanced analytics and integrations require higher-tier paid plans
   • MMS support is limited in some regions
   Learn more about CloudTalk:

   • Check out CloudTalk on their website
   • Read my in-depth review of CloudTalk
   • Explore best alternatives to CloudTalk
9. 

   9

   Textedly

   Best for collecting customer reviews

   • 14-day trial (50 msg free)
   • $26/month (500 msg)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Textedly is a cloud-based SMS marketing platform that helps businesses of all sizes send bulk text messages to their customers. It's designed to make it easy for you to create, manage, and track your text message marketing campaigns, all from a user-friendly dashboard. With Textedly, you can send out promotions, updates, and alerts to your customers.

   Why I Picked Textedly: Textedly excels in SMS marketing, particularly when it comes to soliciting business reviews on platforms like Facebook or Google. By utilizing Textedly's SMS campaigns, businesses can send targeted messages to their customers, encouraging them to leave reviews on popular review platforms. The software allows for personalized messages that include specific links to the business's review pages, making it convenient for customers to navigate directly to the desired platform. With Textedly's robust analytics and tracking features, businesses can monitor the effectiveness of their review request campaigns and adjust their strategies accordingly.

   Textedly Standout Features & Integrations

   Key features include the ability to send to up to 18,000 messages per month on the highest plan, which means you can send dozens or hundreds of campaigns out a year without hitting a limit. You can store and manage unlimited contacts, no matter which plan you are on, and then segment them into targetted lists and send out campaigns accordingly. Another useful feature is the ability to schedule messages in advance, so you can plan your campaigns and ensure your messages go out at the perfect time.

   Integrations include Slack, Salesforce, Hubspot, Intercom, Pipedrive, Shopify, Mailchimp, Facebook Lead Ads, Google Sheets, Google Docs, Google Calendar, WordPress, Zoho CRM, Helpscout, Twitter, and others. You can unlock further integrations using Zapier, but that requires a separate subscription and may incur additional costs.

   Pros and Cons

   Pros:

   • Opt-in compliance
   • Robust analytics & tracking features
   • Targeted & personalized messages

   Cons:

   • Customers sometimes hesitant to give out phone numbers online
   Learn more about Textedly:

   • Check out Textedly on their website
10. 

    10

    SlickText

    Best for managing SMS marketing campaigns

    • 14-day free trial
    • From $29/month

    Visit Website

    Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    SlickText is an SMS marketing platform designed to facilitate communication between businesses and their customers via text messages. It also provides a suite of tools that support the creation, delivery, and analysis of text message campaigns.

    Why I Picked SlickText: This platform offers various SMS capabilities like text to win, text to join, and text message surveys. It can also help you set up automated texts and auto-responses to incoming texts. But what really sets it apart from other providers is its focus on campaign building and management. You can create automated workflows using the software, and then track the performance of your campaigns over time. Its robust analytics tool can track key metrics like click rates, response data, opt-in stats, and abandoned cart revenue.

    SlickText Standout Features & Integrations

    Key features include the platform's personalization tools. You can capture and store key customer information from leads and customers, like first name or product preference. Then, you can use that information to send more targeted SMS marketing communications. Personalization can be used for both one-on-one and mass-text initiatives, supporting your marketing and you customer support teams.

    Integrations include Salesforce, Mailchimp, ActiveCampaign, Shopify, Slack, GetResponse, HubSpot, and Campaign Monitor, among others. A paid Zapier account can also unlock additional integrations.

    Pros and Cons

    Pros:

    • Lots of plan tiers to cater to various needs
    • Rollover texts with all paid plans
    • Quick and easy set-up process

    Cons:

    • No automated workflows in lower-tier plans
    • Message limits with all plans
    Learn more about SlickText:

    • Check out SlickText on their website