Die 10 besten ZoomInfo-Alternativen im Test 2026
Beste Alternativen zu ZoomInfo – Auswahlliste
Die richtige Plattform für Vertriebsinformationen zu finden, kann eine Herausforderung sein, insbesondere wenn Sie nach Alternativen zu ZoomInfo suchen. Vielleicht machen Sie sich Sorgen über die Kosten oder erhalten nicht die spezifischen Daten, die Ihr Team benötigt. Was auch immer der Grund ist: Es ist entscheidend, ein Tool zu finden, das gut zu Ihren Geschäftszielen passt.
Bei meinen Tests und Bewertungen von Software habe ich festgestellt, dass verschiedene Plattformen einzigartige Funktionen bieten, die auf Ihre spezifischen Anforderungen zugeschnitten sein können. In diesem Artikel stelle ich Ihnen die besten Alternativen vor und konzentriere mich darauf, wodurch sich jede einzelne auszeichnet.
Sie werden Optionen entdecken, mit denen Sie Geld sparen, die Datengenauigkeit verbessern oder eine bessere Integration in Ihre bestehenden Systeme erzielen können. Lassen Sie uns gemeinsam die Möglichkeiten erkunden.
Was ist ZoomInfo?
ZoomInfo ist eine Plattform für Vertriebsinformationen, die Unternehmen detaillierte Unternehmensdaten und Kontaktinformationen bereitstellt. Vertriebs- und Marketingfachleute nutzen sie zur Unterstützung der Leadgenerierung und Kundenansprache. Datenanreicherung, Kontaktermittlung und Geschäftseinblicke helfen Ihrem Team, die richtigen potenziellen Kunden zu finden und mit ihnen in Kontakt zu treten. Insgesamt ist ZoomInfo wertvoll, um die Effizienz und Effektivität Ihres Teams beim Erreichen der Geschäftsziele zu verbessern.
Zusammenfassung der besten ZoomInfo-Alternativen
Diese Vergleichstabelle fasst die Preisinformationen meiner besten Alternativen zu ZoomInfo zusammen und hilft Ihnen dabei, die beste Lösung für Ihr Budget und Ihre geschäftlichen Anforderungen zu finden.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for European data accuracy | Free demo available | Pricing upon request | Website | |
| 2 | Best for email discovery and verification | Free plan available | From $34/month (billed annually) | Website | |
| 3 | Best for budget-friendly pricing | 7-day free trial + free demo available | From $49/month | Website | |
| 4 | Best for global data coverage | Not available | Pricing upon request | Website | |
| 5 | Best for intent data insights | Free demo available | Pricing upon request | Website | |
| 6 | Best for predictive intelligence | Free demo available | Pricing upon request | Website | |
| 7 | Best for verified contact information | Free plan + free demo available | From $33/month (billed annually) | Website | |
| 8 | Best for automated lead discovery | Free plan available | From $37.45/month (billed annually) | Website | |
| 9 | Best for website visitor identification | 14-day free trial + free plan available | From $99/month (billed annually) | Website | |
| 10 | Best for AI-driven sales processes | Free plan + 14-day free trial + free demo available | From $49/user/month (billed annually) | Website |
Warum Sie unseren Software-Bewertungen vertrauen können
Seit 2022 testen und bewerten wir Marketing-Software. Als Marketing-Expert:innen wissen wir, wie entscheidend und schwierig es ist, die richtige Entscheidung bei der Softwareauswahl zu treffen. Wir investieren viel in umfassende Recherchen, um unserer Zielgruppe zu besseren Kaufentscheidungen für Software zu verhelfen. Wir haben mehr als 2.000 Tools für verschiedene Marketing-Anwendungsfälle getestet und über 1.000 umfassende Software-Bewertungen verfasst.Erfahren Sie, wie wir transparent bleiben & unsere Software-Bewertungsmethodik.
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Eloqua
Visit WebsiteThis rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.4.3 -
Optimizely
Visit WebsiteThis rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.4.2 -
Uberflip
Visit WebsiteThis rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.4.3
Bewertungen der besten ZoomInfo-Alternativen
Nachfolgend finden Sie meine ausführlichen Zusammenfassungen der besten Alternativen zu ZoomInfo, die es in meine Auswahlliste geschafft haben. Meine Bewertungen bieten einen detaillierten Überblick über die wichtigsten Funktionen, Vor- und Nachteile, Integrationen und idealen Einsatzmöglichkeiten jedes Tools, damit Sie die beste Lösung für sich finden.
Cognism
Best for European data accuracy
Cognism is a sales intelligence platform designed for marketing professionals with go-to-market (GTM) teams. It helps with lead generation, data enrichment, and customer outreach workflows.
Why Cognism is a good ZoomInfo alternative: Cognism offers high-quality data accuracy in European markets, which is ideal for teams targeting that region. Its advanced data compliance ensures that you stay within legal boundaries while accessing valuable contacts. Real-time updates keep your datasets fresh and relevant. Additionally, its intuitive interface makes it easier for your team to navigate and utilize the data efficiently.
Standout features & integrations:
Features include data segmentation for targeted outreach, AI-driven insights to identify potential leads, and compliance tools to meet GDPR standards.
Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Outreach, Salesloft, and more.
Pros and Cons
Pros:
- Easy-to-use interface
- AI-driven insights
- Accurate European data
Cons:
- Limited customization options
- Limited features outside Europe
Hunter
Best for email discovery and verification
Hunter.io is a tool tailored for marketers and sales teams to find and verify email addresses. It provides accurate contact information to enhance your team's outreach.
Why Hunter.io is a good ZoomInfo alternative: Hunter.io specializes in email discovery and verification, ensuring you connect with the right contacts. Its domain search allows your team to find emails associated with a specific company. The email verification feature reduces bounce rates to maintain your sender reputation. Additionally, Hunter.io's bulk email finder lets you gather multiple addresses efficiently, supporting large-scale campaigns.
Standout features & integrations:
Features include a domain search for finding company-related emails, email verification to ensure deliverability, and a bulk email finder for large-scale outreach efforts.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Zapier, Google Sheets, and more.
Pros and Cons
Pros:
- Enhances sender reputation
- Reduces bounce rates
- Supports large-scale campaigns
Cons:
- May need additional tools
- Limited to email data
Lead411
Best for budget-friendly pricing
Lead411 is a sales intelligence platform tailored for sales and marketing teams. It focuses on providing verified contact details and sales triggers to help your team identify potential leads.
Why Lead411 is a good ZoomInfo alternative: Lead411's salesintel platform offers budget-friendly pricing, making it accessible for smaller teams and startups. Its real-time sales triggers notify your team of opportunities as they arise. The platform's accurate contact database ensures your outreach efforts are efficient. Additionally, Lead411 provides industry-specific data, helping your team target the right markets.
Standout features & integrations:
Features include real-time sales trigger alerts that notify you of potential leads, an extensive contact database with detailed profiles, and industry-specific trends to refine your targeting.
Integrations include Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics, and more.
Pros and Cons
Pros:
- Accurate contact information
- Real-time sales alerts
- Affordable for small businesses
Cons:
- Not ideal for large enterprises
- Limited advanced features
Clearbit
Best for global data coverage
Clearbit is a data intelligence platform that marketers and sales teams use to boost customer interactions with detailed company and contact data.
Why Clearbit is a good ZoomInfo alternative: Clearbit provides extensive global data coverage, making it ideal if your team targets international markets. Its real-time data updates ensure that your contact information, including business email addresses, is always current and accurate. The platform's data enrichment tools allow you to fill in gaps in your CRM, enhancing your outreach efforts. Additionally, Clearbit's audience segmentation features help you target the right prospects with precision.
Standout features & integrations:
Features include data enrichment to improve your CRM, audience segmentation to refine targeting, and real-time updates for accurate information.
Integrations are not publicly listed.
Pros and Cons
Pros:
- Easy to integrate
- Effective audience segmentation
- Accurate information enrichment
Cons:
- Data quality varies
- Steep learning curve
Bombora
Best for intent data insights
Bombora is a marketing and sales intelligence platform that provides buyer intent data to B2B companies. It helps your B2B sales team identify prospects who are actively researching products or services like yours.
Why Bombora is a good ZoomInfo alternative: Bombora's focus on intent data insights differentiates it from ZoomInfo. It identifies companies showing buying intent, helping your team target prospects at the right time. Bombora's data-driven approach gives you a competitive edge in understanding market demand. Additionally, its intent signals allow your team to prioritize leads based on their likelihood to convert.
Standout features & integrations:
Features include intent data analytics to identify potential buyers, audience segmentation to refine targeting, and trend analysis for market insights.
Integrations include Salesforce, Marketo, HubSpot, LinkedIn, and more.
Pros and Cons
Pros:
- Enhances conversion rates
- Timely prospect targeting
- Data-driven market understanding
Cons:
- May need frequent data updates
- Requires technical expertise
6sense
Best for predictive intelligence
6sense is an account engagement platform designed for sales and marketing teams. It uses AI-driven insights to predict customer behavior and improve targeting strategies.
Why 6sense is a good ZoomInfo alternative: 6sense offers predictive intelligence that helps your team anticipate customer needs and behaviors, differentiating it from what ZoomInfo offers. Its AI-driven analytics provide a clearer picture of your target audience. The platform's ABM capabilities allow your team to focus on high-value prospects. Additionally, its real-time data updates ensure your strategies are based on the latest information.
Standout features & integrations:
Features include AI-driven analytics for deeper insights, ABM tools to focus on key prospects, and real-time data updates for accurate decision-making.
Integrations include Salesforce, HubSpot, Marketo, Pardot, Microsoft Dynamics, LinkedIn, Eloqua, Outreach, and more.
Pros and Cons
Pros:
- Enhances targeting strategies
- Strong ABM tools
- Predictive intelligence features
Cons:
- Price details are not transparent
- Complex setup process
Best for verified contact information
Sales and marketing professionals use RocketReach as a contact information tool to find email addresses and phone numbers. It uses verified contact details to help your team connect with potential leads.
Why RocketReach is a good ZoomInfo alternative: RocketReach offers verified contact information, which ensures your team connects with the right prospects. Its search functionality allows you to find contacts by name, company, or job title. The platform provides access to a vast database, enhancing your outreach efforts. Additionally, RocketReach's accuracy in contact details reduces bounce rates and improves communication efficiency.
Standout features & integrations:
Features include a search function to locate specific contacts, a vast database for extensive outreach, and accuracy in contact details to improve messaging.
Integrations include Salesforce, HubSpot, Zapier, Outreach, and more.
Pros and Cons
Pros:
- Enhances communication efficiency
- Extensive contact database
- Verified contact information
Cons:
- Limited discovery options
- No free plan
Lusha
Best for automated lead discovery
Lusha is a sales intelligence tool tailored for sales teams and recruiters. It focuses on providing quick access to accurate contact and company information for lead generation.
Why Lusha is a good ZoomInfo alternative: Lusha is a quality data provider that excels in automated lead discovery, offering features such as a browser extension for instant contact access. It also provides real-time data updates, ensuring your information is always current. The platform's user-friendly design makes it easy for your team to find and use contact details efficiently. Additionally, Lusha's data enrichment capabilities enhance your existing customer records.
Standout features & integrations:
Features include data enrichment for enhancing your contacts, lead management tools to organize prospect lists, and a Chrome extension for easy access to contact information.
Integrations include Salesforce, HubSpot, and Outreach.
Pros and Cons
Pros:
- Effective data enrichment
- Real-time data updates
- Cost effective
Cons:
- Not ideal for large enterprises
- Limited global coverage
Best for website visitor identification
Leadfeeder is a sales intelligence tool designed for sales and marketing teams. It helps your team identify website visitors and turn them into leads.
Why Leadfeeder is a good ZoomInfo alternative: Leadfeeder excels at identifying website visitors and providing insights into which companies are browsing your site. It provides detailed visitor analytics, helping the decision-makers on your team understand potential customer behavior. The platform's lead scoring features prioritize prospects based on activity. Additionally, Leadfeeder's alert system notifies your team about new leads, ensuring timely follow-up.
Standout features & integrations:
Features include lead scoring to prioritize prospects, detailed visitor analytics for better insights, and an alert system that notifies you of new leads.
Integrations include Salesforce, HubSpot, Pipedrive, Mailchimp, Zoho CRM, Microsoft Dynamics, Slack, Zapier, and more.
Pros and Cons
Pros:
- Effective lead scoring
- Detailed visitor analytics
- Identifies website visitors
Cons:
- Not ideal for small websites
- Limited data accuracy
Apollo.io is an AI-driven sales platform designed for sales leaders, account executives, and marketers. It focuses on automating outreach and enriching data to boost your team's sales efficiency.
Why Apollo.io is a good ZoomInfo alternative: Apollo.io leverages AI to drive your sales processes, setting it apart from ZoomInfo. It offers automated outreach sequences for ease of use, saving your team time and enhancing targeting. Real-time data enrichment ensures your contact details are always up-to-date. The platform's AI-powered deal execution tools help you close deals more effectively.
Standout features & integrations:
Features include an extensive business-to-business (B2B) database with advanced filtering, real-time form enrichment, and a Chrome extension for accessing verified contact information.
Integrations include Salesforce, HubSpot, Zapier, and more.
Pros and Cons
Pros:
- Real-time B2B data enrichment
- Automated outreach sequences
- AI-driven sales processes
Cons:
- Dependence on AI accuracy
- Learning curve for new users
Weitere Alternativen zu ZoomInfo
Hier sind einige weitere Alternativen zu ZoomInfo, die es nicht in meine Auswahlliste geschafft haben, aber dennoch einen Blick wert sind:
- LeadIQ
For CRM data enrichment
- Salesgenie
For industry-specific leads
- LeadFuze
For automated lead generation
- UpLead
For real-time email verification
- Demandbase
For account-based marketing
- Kaspr
For LinkedIn data extraction
- LinkedIn Sales Navigator
For social media selling insights
- Seamless.AI
For unlimited lead searches
- Adapt
For B2B contact data
How I Evaluate ZoomInfo Alternatives
I split my evaluation into two layers: the baseline functionality—like contact database depth and CRM enrichment—that qualifies a tool, and the differentiators that set one apart.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- B2B Contact Database: I evaluate database size, global coverage, and verification quality—especially whether direct dials and personal emails hold up when building outbound campaign lists.
- Firmographic Company Data: Company-level details like revenue range, headcount, and corporate hierarchy matter when I'm segmenting accounts for ABM programs.
- Intent & Buyer Signals: I look for whether intent data is sourced from multiple channels and whether it's actionable enough to prioritize accounts showing active research behavior.
- CRM & MAP Enrichment: How well a tool pushes enriched data into platforms like Salesforce or HubSpot—and whether it auto-fills missing fields on inbound leads—gets close attention.
- List Building & Segmentation: Advanced filtering by role, seniority, tech stack, and company attributes should make it easy to build export-ready prospect lists for targeted campaigns.
- Technographic Data: I check whether the tool reveals the specific technologies a target account runs, which helps tailor messaging around competitive displacement or integration fit.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Website visitor identification is a big differentiator—tools that de-anonymize site traffic let you act on warm accounts before a form fill ever happens. I also evaluate AI-powered prospecting features, like lookalike modeling and auto-generated outreach, which can cut list-building time dramatically. For teams running campaigns across multiple regions, strong global data coverage matters just as much as compliance-ready sourcing that aligns with GDPR and CCPA.
Beyond Features
Pricing and contract flexibility is one of the first things I check—some vendors lock you into annual commitments with opaque credit limits, while others offer month-to-month or usage-based plans that suit smaller teams. Data accuracy matters just as much. I look at how often a vendor re-verifies records and whether they back it up with bounce-rate guarantees. Stack fit also plays a role, especially whether a tool connects natively to your CRM and MAP without relying on manual CSV imports.
Warum nach einer Alternative zu ZoomInfo suchen?
ZoomInfo ist zwar eine gute Wahl als Plattform für Vertriebsinformationen, dennoch gibt es mehrere Gründe, warum einige Nutzer nach alternativen Lösungen suchen. Vielleicht suchen Sie aus folgenden Gründen nach einer Alternative zu ZoomInfo …
- Sie benötigen günstigere Preise
- Ihr Team benötigt eine globale Datenabdeckung
- Sie wünschen sich bessere Integrationsmöglichkeiten
- Ihr Unternehmen benötigt Datenaktualisierungen in Echtzeit
- Sie wünschen sich eine höhere Datengenauigkeit
- Sie benötigen spezialisierte Branchendaten
Wenn einer dieser Punkte auf Sie zutrifft, sind Sie hier genau richtig. Meine Liste enthält mehrere Optionen für Plattformen für Vertriebsinformationen, die besser für Teams geeignet sind, die mit diesen Herausforderungen bei ZoomInfo konfrontiert sind und nach alternativen Lösungen suchen.
Wichtige Funktionen von ZoomInfo
Hier sind einige der wichtigsten Funktionen von ZoomInfo, damit Sie die Angebote alternativer Lösungen gegenüberstellen und vergleichen können:
- Websights: Identifiziert Website-Besucher und deren Aktivitäten, um sie in potenzielle Interessenten umzuwandeln.
- FormComplete: Minimiert erforderliche Felder und erfasst Daten aus abgebrochenen Übermittlungen, um Kontaktformulare zu optimieren.
- ZoomInfo Chat: Integriert Echtzeit-Chat mit Besucherprofilen zur Qualifizierung von Interessenten und umfasst die Automatisierung durch Chatbots.
- Engage: Automatisiert die Anwahl von Interessenten und stellt Analysen zur Optimierung von Vertriebsprozessen bereit.
- Enrich: Aktualisiert und validiert kontinuierlich CRM-Kontaktinformationen, um deren Richtigkeit sicherzustellen.
- Chorus: Analysiert Verkaufsgespräche, um erfolgreiche Verhaltensweisen zu identifizieren und Vertriebsprozesse zu verbessern.
- Intent: Stellt Echtzeit-Updates zu Unternehmen bereit, die nach bestimmten Lösungen suchen, und hilft dabei, potenzielle Interessenten zu identifizieren.
- Scoops: Benachrichtigt Benutzer über bedeutende organisatorische Veränderungen und ermöglicht eine zeitnahe Kontaktaufnahme mit Interessenten.