10 beste Pipedrive-Alternativen im Test 2026
10 Die besten Pipedrive-Alternativen im Überblick
Fühlen Sie sich von den Einschränkungen des Pipedrive-CRM überfordert? Damit sind Sie nicht allein. Viele Marketingmanager stehen vor Herausforderungen bei Anpassung, Integration oder Skalierbarkeit. Genau hier kann Account-Based-Marketing-Software den Unterschied machen.
Meiner Erfahrung nach kann das richtige Tool die Arbeit Ihres Teams bei der Lead-Generierung und beim Aufbau von Kundenbeziehungen grundlegend verändern. Ich habe verschiedene CRM-Alternativen zu Pipedrive getestet und bewertet, um Ihnen bei der Suche nach einer Lösung zu helfen, die zu Ihren speziellen Anforderungen passt.
In diesem Artikel stelle ich meine Top-Empfehlungen vor und hebe deren Stärken hervor. Entdecken Sie, wie diese Alternativen Ihre Herausforderungen adressieren, Ihre Vertriebsprozesse optimieren und Ihre Marketingaktivitäten auf das nächste Level bringen können.
Was ist Pipedrive?
Pipedrive ist eine Account-Based-Marketing-Software, die Vertriebsteams bei der Verwaltung von Leads und Geschäftsabschlüssen unterstützt. Sie wird häufig von Vertriebsmitarbeitern und Marketingmanagern eingesetzt, um Vertriebsprozesse zu verbessern und das CRM zu optimieren. Funktionen und Add-ons wie Pipeline-Management, Vertriebsberichte und E-Mail-Integration helfen dabei, Vertriebsaktivitäten zu organisieren, Fortschritte zu verfolgen und die Kommunikation aufrechtzuerhalten. Insgesamt bietet Pipedrive durch die Vereinfachung von Vertriebsprozessen und die Steigerung der Teamproduktivität einen Mehrwert, während der Bedarf an Drittlösungen reduziert wird.
Zusammenfassung der besten Pipedrive-Alternativen
Diese Vergleichstabelle fasst die Preisinformationen meiner ausgewählten Pipedrive-Alternativen zusammen und hilft Ihnen, die beste Option für Ihr Budget und Ihre Geschäftsanforderungen zu finden.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for Gmail integration | 14-day free trial available | From $24/user/month (billed annually) | Website | |
| 2 | Best for QuickBooks integration | 14-day free trial available | From $35/user/month | Website | |
| 3 | Best for built-in collaboration and project management | 15-day trial + free plan + free demo available | From $49/organization/month (billed annually) | Website | |
| 4 | Salesforce - Best for all-in-one CRM solutions | 30-day free trial + free plan + free demo available | From $25/user/month | Website | |
| 5 | Best for AI-driven sales automation | Free 15-day trial available | From $23/user/month (billed annually) | Website | |
| 6 | Best for sales team efficiency | 14-day free trial + free demo available | From $13/user/month (billed annually) | Website | |
| 7 | Best for small business CRM | 15-day free trial + free plan available | From $7/user/month (billed annually) | Website | |
| 8 | Best for customizable sales cycles | Free trial available | From $12/seat/month (billed annually) | Website | |
| 9 | Best for Google Workspace users | 14-day free trial + free demo available | From $9/seat/month (billed annually) | Website | |
| 10 | Best for privacy compliance | 15-day free trial + free demo available | From CAD$19/user/month (billed annually) | Website |
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Bewertungen der besten Pipedrive-Alternativen
Im Folgenden finden Sie meine ausführlichen Zusammenfassungen der besten CRM-Alternativen zu Pipedrive, die es auf meine Shortlist geschafft haben. Meine Bewertungen geben Ihnen einen detaillierten Einblick in die wichtigsten Funktionen, Vor- und Nachteile, Integrationen und idealen Anwendungsfälle der einzelnen Tools, sodass Sie das passende kostenfreie oder kostenpflichtige Angebot für sich finden können.
NetHunt is a CRM tool integrated directly into Gmail, targeting businesses that rely heavily on email communication. It serves sales teams and SMBs looking to manage their customer interactions and sales pipelines efficiently.
Why NetHunt is a good Pipedrive alternative: Its deep integration with Gmail makes it unique. You can manage CRM activities directly from your inbox, reducing the need for multiple platforms. Features such as email tracking, custom pipelines, and automated workflows help streamline your sales process. This integration offers a unified experience for teams that primarily operate through email.
Standout features and integrations:
Features include email tracking, which lets you know when your emails are opened in real-time. Custom fields let you tailor your sales pipeline to your needs, while automated workflows save your team time by handling repetitive tasks.
Integrations include Google Workspace, Zapier, Aircall, and more.
Pros and Cons
Pros:
- Easy transition from email to CRM
- Email tracking to monitor engagement
- Gmail integration
Cons:
- Not ideal for large enterprises
- Limited advanced reporting
Method is a CRM software tailored for small businesses that rely on QuickBooks for their accounting needs. It primarily serves small business owners and teams looking to enhance customer management and integrate financial data.
Why Method is a good Pipedrive alternative: Method's integration with QuickBooks lets your team sync and access financial data directly within the CRM. This feature helps reduce data entry errors and ensures up-to-date financial information. Customizable workflows let your team tailor processes to fit your specific business needs. Additionally, its user-friendly interface makes it easy for teams to adopt and use effectively.
Standout features and integrations:
Features include lead management tools that help your team track and nurture leads. The contact management feature efficiently organizes customer information, while automated reminders ensure your team never misses a follow-up.
Integrations include QuickBooks, Google Workspace, Zapier, and more.
Pros and Cons
Pros:
- Automated reminders
- Contact and lead management for small-business workflows
- Built-in QuickBooks integration
Cons:
- Less useful with other accounting systems
- Fewer advanced features than some competitors
Bitrix24 is a business management platform that offers a suite of tools for CRM, project management, and team collaboration. It primarily serves small to medium-sized businesses looking to enhance their organizational efficiency and improve internal communication.
Why Bitrix24 is a good Pipedrive alternative: Bitrix24 provides a comprehensive set of tools, including contact management and sales automation. The platform also includes project management tools to help your team stay organized and communication features to facilitate team collaboration.
Standout features and integrations:
Features include project management tools that help your team stay organized. The communication features facilitate easy collaboration, ensuring everyone is on the same page. Task automation reduces manual work, allowing your team to focus on more important activities.
Integrations include Google Workspace, Mailchimp, Slack, Microsoft Teams, and more.
Pros and Cons
Pros:
- Contact management and sales automation
- Easy team collaboration
- Powerful project and task management tools
Cons:
- Fine-tuning workspaces and tools can be time-consuming
- Complex interface due to many available modules
Salesforce is a CRM platform designed for businesses of all sizes to manage their sales, service, and marketing operations. It primarily serves sales, customer service, and marketing teams looking to enhance efficiency and customer engagement.
Why Salesforce is a good Pipedrive alternative: As an all-in-one CRM solution, Salesforce offers a wide range of capabilities that go beyond sales management. Its AI-driven insights, customizable dashboards, and comprehensive analytics help your team make data-driven decisions. The platform's scalability allows it to grow with your business, and its extensive support for various business functions makes it versatile across industries.
Standout features and integrations:
Features include customizable dashboards that let your team visualize key metrics. AI-driven insights provide valuable predictions and recommendations. Detailed analytics help in making informed business decisions.
Integrations include Slack, Google Workspace, Mailchimp, QuickBooks, Zoom, Shopify, Microsoft Teams, and more.
Pros and Cons
Pros:
- Strong analytics capabilities
- Scalable for growing businesses
- Highly customizable
Cons:
- Requires technical expertise to configure and maintain
- Steep learning curve for new users and admins
Salesmate is a CRM tool designed primarily for sales teams to manage and automate their sales processes. It serves sales professionals and businesses aiming to enhance their sales productivity and client engagement.
Why Salesmate is a good Pipedrive alternative: Salesmate's AI-driven sales automation differentiates it from Pipedrive. Features such as smart email campaigns, sales sequences, and predictive sales forecasting help automate repetitive tasks and prioritize sales efforts. AI capabilities enhance CRM features such as lead scoring and follow-ups, ensuring your team focuses on high-value opportunities. Overall, Salesmate provides a forward-thinking approach to sales automation.
Standout features and integrations:
Features include advanced reporting, built-in calling, and goal tracking. You can set sales targets and monitor progress with ease. The built-in calling feature lets your team make calls directly from the platform, saving time and effort.
Integrations include Zapier, Mailchimp, QuickBooks Online, Google Workspace, Slack, Shopify, Microsoft Teams, Zoom, and more.
Pros and Cons
Pros:
- Smart email campaigns
- Predictive sales forecasting
- AI-driven automation tools
Cons:
- Occasional integration hiccups
- Limited advanced customization
Nutshell is a CRM software designed to help sales teams manage their leads, contacts, and sales processes efficiently. It primarily serves small to medium-sized businesses aiming to improve their sales operations and customer interactions.
Why Nutshell is a good Pipedrive alternative: Nutshell offers features that enhance team collaboration and efficiency. Its sales automation tools help your team focus on closing deals rather than managing data. The reporting tools provide insights into team performance, making it easier to track progress. Additionally, customizable sales processes ensure your team's workflow aligns with your business needs.
Standout features and integrations:
Features include built-in email marketing tools that let you engage with prospects directly. The pipeline management feature helps your team organize and prioritize leads effectively. Task automation reduces manual work, allowing your team to focus on sales activities.
Integrations include Google Workspace, QuickBooks, Mailchimp, Slack, WordPress, Xero, and more.
Pros and Cons
Pros:
- Built-in email marketing
- Strong reporting tools for team performance and pipeline health
- Efficient sales automation
Cons:
- Initial pipeline configuration can be challenging
- Basic analytics tools
Bigin by Zoho CRM is a tool for small businesses to manage their sales and customer interactions. It serves startups and small teams looking to organize their sales pipelines and improve customer engagement.
Why Bigin is a good Pipedrive alternative: Bigin offers simplicity and ease of use, making it ideal for small businesses that need a straightforward CRM solution. Its pipeline management feature helps your team visualize and track sales processes. The contact management system ensures your customer information is organized and accessible. Additionally, the automation capabilities reduce manual work, allowing your team to focus on growing your business.
Standout features and integrations:
Features include pipeline management that helps your team track sales stages effectively. The contact management system ensures customer information is organized and easily accessible. Automation reduces manual tasks, freeing up time for business growth.
Integrations include Google Workspace, Mailchimp, Zapier, QuickBooks, and more.
Pros and Cons
Pros:
- Efficient pipeline management
- Ideal for small teams to use without excessive training
- Lightweight CRM built specifically for small business pipelines
Cons:
- Can be restrictive for growing businesses
- Limited advanced functionality for multi-team workflows
monday CRM from monday.com is a CRM platform designed to help teams manage sales processes and improve collaboration. It typically serves sales teams and project managers looking to customize workflows and track progress.
Why monday CRM is a good Pipedrive alternative: monday CRM offers customizable sales cycles, allowing your team to tailor workflows to specific business needs. The visual project management tools help you see the big picture and track progress efficiently. Automation features reduce manual work and keep your team focused on high-value tasks. Additionally, the intuitive interface ensures your team can quickly adapt and start using the platform effectively.
Standout features and integrations:
Features include visual project management tools that let your team efficiently track progress. Automation features help reduce manual work and keep your team focused on important tasks, while the intuitive interface helps users quickly adapt to and use the platform effectively.
Integrations include Slack, Google Workspace, Microsoft Teams, Mailchimp, Zoom, Dropbox, LinkedIn, QuickBooks, Trello, and more.
Pros and Cons
Pros:
- Workflow automation for recurring updates, handoffs, and notifications
- Visual project management tools for tracking tasks and deals
- Customizable sales cycles built on flexible workflows
Cons:
- More of a project management tool than a classic CRM
- Advanced analytics are less developed than in enterprise CRMs
New Product Updates from monday CRM
monday CRM Introduces Activity Tracker Widget
monday CRM introduces an Activity Tracker widget for real-time visibility into activities. This update helps users monitor performance and prioritize work more effectively. For more information, visit monday CRM's official site.
Copper is a CRM tool designed specifically for businesses that rely on Google Workspace. It primarily serves sales teams and small to medium-sized companies looking to manage their contacts, leads, and sales pipelines.
Why Copper is a good Pipedrive alternative: Copper integrates seamlessly with Google Workspace, providing a native experience for users already familiar with Google's ecosystem. Its automatic data entry saves your team time by reducing manual input. Email tracking and task automation help keep your team organized and focused on closing deals, while its intuitive interface lets your team get started with minimal training.
Standout features and integrations:
Features include automated tasks that simplify daily operations. The pipeline management feature helps your team visualize and track sales progress, and custom reporting enables them to generate insights tailored to your business needs.
Integrations include Google Workspace, Mailchimp, QuickBooks, DocuSign, and more.
Pros and Cons
Pros:
- Intuitive user interface
- Automatic data capture from emails and contacts
- Native Google Workspace integration
Cons:
- Less value for teams that don't primarily use Google Workspace
- Some advanced capabilities need technical configuration
Zoho CRM is a CRM platform designed to help manage sales, marketing, and customer support operations. It mainly serves small to medium-sized businesses looking to boost customer relationships and refine sales processes.
Why Zoho CRM is a good Pipedrive alternative: Zoho CRM offers powerful privacy compliance features, helping you keep your data secure and compliant with regulations. Its customizable dashboards let your team tailor the CRM to fit specific needs. The AI-driven sales assistant provides insights and predictions to support more informed decision-making. Additionally, the automation features reduce manual tasks, allowing your team to focus on building customer relationships.
Standout features and integrations:
Features include customizable dashboards that allow your team to visualize key metrics. The AI-driven sales assistant provides insights and predictions to guide decision-making, while the automation features reduce manual tasks, freeing up time for customer interactions.
Integrations include Google Workspace, Microsoft 365, Mailchimp, Slack, QuickBooks, and more.
Pros and Cons
Pros:
- AI-driven sales assistant for insights and predictions
- Customizable dashboards for different teams and roles
- Emphasis on privacy and regulatory compliance
Cons:
- The interface can feel dense with all modules and features enabled
- The breadth of options may overwhelm non-technical users
New Product Updates from Zoho CRM
Zoho CRM Adds Zia Email Summaries and ABM Updates
Zoho CRM adds Zia Email Summaries for AI-powered email insights and Account-Based Marketing enhancements for improved account targeting and engagement. These updates help teams understand customer interactions faster, manage segments, and optimize marketing workflows. For more information, visit Zoho CRM’s official site.
.Weitere Pipedrive-Alternativen
Hier sind einige zusätzliche Pipedrive-Alternativen, die es zwar nicht auf meine Shortlist geschafft haben, die Sie sich aber trotzdem anschauen sollten:
- SugarCRM
For B2B sales automation
- Insightly
For project management integration
- vCita
For appointment scheduling features
- Agile CRM
For marketing automation to
- Nimble
For social media integration
- Vtiger
For customer support management
- Freshsales
For AI-powered lead scoring
- Airtable
For customizable database options
- Close
For inside sales teams
- folk
For lightweight contact management
Kriterien für Pipedrive-Alternativen
Bei der Auswahl der besten Pipedrive-CRM-Alternativen für diese Liste habe ich die häufigsten Bedürfnisse und Schmerzpunkte von Käufern in Bezug auf Account-Based-Marketing-Software berücksichtigt – beispielsweise Integrationsmöglichkeiten und Anpassungsoptionen. Außerdem habe ich folgenden Bewertungsrahmen verwendet, um meine Auswahl strukturiert und objektiv zu halten:
Kernfunktionen (25 % der Gesamtbewertung)
Damit eine Lösung in diese Liste aufgenommen wird, musste sie die folgenden gängigen Anwendungsbereiche abdecken:
- Kundenbeziehungen verwalten
- Vertriebspipelines nachverfolgen
- Wiederkehrende Aufgaben automatisieren
- Analysen und Berichte bereitstellen
- Teamzusammenarbeit unterstützen
Weitere herausragende Funktionen (25 % der Gesamtbewertung)
Um die Auswahl weiter einzugrenzen, habe ich auch auf besondere Funktionen geachtet, wie zum Beispiel:
- KI-gestützte Einblicke
- Anpassbare Dashboards
- Erweiterte Marketing-Automatisierung
- Social-Media-Integration
- Integrierte Kommunikationstools
Benutzerfreundlichkeit (10% der Gesamtbewertung)
Um die Benutzerfreundlichkeit jeder CRM-Lösung einzuschätzen, habe ich Folgendes berücksichtigt:
- Leichte Navigation
- Intuitive Benutzeroberfläche
- Lernkurve
- Anpassungsmöglichkeiten
- Verfügbarkeit auf mehreren Geräten
Onboarding (10% der Gesamtbewertung)
Zur Bewertung des Onboarding-Erlebnisses jeder Plattform habe ich die folgenden Aspekte betrachtet:
- Verfügbarkeit von Schulungsvideos
- Interaktive Produkt-Touren
- Zugang zu Vorlagen
- Unterstützende Chatbots
- Geplante Webinare
Kundensupport (10% der Gesamtbewertung)
Um die Supportleistungen der einzelnen Softwareanbieter zu beurteilen, habe ich folgende Kriterien berücksichtigt:
- Verfügbarkeit von 24/7-Support
- Reaktionszeit
- Zugang zu einer Wissensdatenbank
- Multikanal-Supportoptionen
- Verfügbarkeit von persönlichen Kundenbetreuern
Preis-Leistungs-Verhältnis (10% der Gesamtbewertung)
Zur Bewertung des Preis-Leistungs-Verhältnisses jeder Plattform habe ich folgende Punkte herangezogen:
- Preistransparenz
- Bandbreite der Tarifmodelle
- Leistungsumfang der einzelnen Tarife
- Rabatte bei jährlicher Zahlung
- Verfügbarkeit einer kostenlosen Testphase
Kundenbewertungen (10% der Gesamtbewertung)
Um einen Gesamteindruck der Kundenzufriedenheit zu gewinnen, habe ich beim Lesen von Kundenbewertungen auf Folgendes geachtet:
- Allgemeine Zufriedenheitsbewertungen
- Häufig genannte Vor- und Nachteile
- Feedback zum Kundensupport
- Vom Nutzer gemeldeter ROI
- Vergleich mit Mitbewerbern
Warum nach einer Pipedrive-Alternative suchen?
Obwohl Pipedrive eine gute Wahl für Account-Based-Marketing-Software ist, gibt es eine Reihe von Gründen, warum manche Nutzer nach alternativen Lösungen suchen. Sie könnten nach einer Pipedrive-Alternative Ausschau halten, weil…
- Sie mehr Möglichkeiten zur Individualisierung benötigen
- Ihr Team erweiterte Berichtsfunktionen verlangt
- Sie bessere Integrationsmöglichkeiten suchen
- Sie eine Lösung benötigen, die mit einem wachsenden Team skaliert
- Ihr Unternehmen außerhalb der von Pipedrive unterstützten Regionen agiert
- Sie attraktivere Preisoptionen wünschen
Wenn Sie sich in einem dieser Punkte wiederfinden, sind Sie hier genau richtig. Meine Liste enthält verschiedene kosteneffiziente Account-Based-Marketing-Softwareoptionen, die für Teams besser geeignet sind, die bei Pipedrive auf diese Herausforderungen stoßen und nach Alternativen suchen.
Wichtige Funktionen von Pipedrive
Hier sind einige der wichtigsten Funktionen von Pipedrive, damit Sie vergleichen und abwägen können, was Alternativen bieten:
- Verkaufsautomatisierung: Automatisiert wiederkehrende Aufgaben, damit Ihr Team sich auf den Vertrieb konzentrieren kann.
- Lead-Management: Erfasst und qualifiziert Leads, um Ihre Pipeline zu füllen.
- Anpassbare Nutzererfahrung: Erlaubt die individuelle Gestaltung von Pipelines und Dashboards passend für Ihr Unternehmen.
- Verwertbare Erkenntnisse: Bietet Analysen und Prognosen zur Nachverfolgung der Performance.
- Gesicherter Datenschutz: Schützt Kundendaten mit fortschrittlichen Sicherheitsmaßnahmen.
- E-Mail-Kommunikations-Tools: Integriert E-Mails, um die Kommunikation mit Leads zu erleichtern.
- Nahtlose Integration: Verbindet sich mit über 300 Apps, um Arbeitsabläufe zu optimieren.
- KI-gestützte Funktionen: Nutzt künstliche Intelligenz, um das Verfassen von E-Mails und den Vertrieb zu unterstützen.
- Mobiler Zugriff: Ihr Team kann auch unterwegs mit der mobilen App arbeiten.
Was kommt als Nächstes:
Wenn Sie gerade Account-Based-Marketing-Software recherchieren, verbinden Sie sich mit einem SoftwareSelect-Berater für kostenlose Empfehlungen.
Sie füllen ein Formular aus und führen ein kurzes Gespräch, bei dem auf Ihre spezifischen Anforderungen eingegangen wird. Anschließend erhalten Sie eine Auswahlliste an Software, die Sie überprüfen können. Sie werden sogar während des gesamten Kaufprozesses unterstützt, einschließlich Preisverhandlungen.