10 beste Alternativen zu Pipedrive im Test 2026
10 Beste Pipedrive-Alternativen (Kurzliste)
Fühlen Sie sich von den Einschränkungen des Pipedrive-CRM überfordert? Sie sind nicht allein. Viele Marketingmanager stoßen auf Herausforderungen bei Anpassung, Integration oder Skalierbarkeit. Hier kann Account-Based-Marketing-Software einen Unterschied machen.
Meiner Erfahrung nach kann das richtige Tool die Art und Weise, wie Ihr Team Leadgenerierung betreibt und Kundenbeziehungen pflegt, grundlegend verändern. Ich habe verschiedene CRM-Alternativen zu Pipedrive getestet und bewertet, um Ihnen die Suche nach einer Lösung zu erleichtern, die Ihren individuellen Anforderungen entspricht.
In diesem Artikel stelle ich meine Top-Empfehlungen vor und gehe auf deren Stärken ein. Lassen Sie uns gemeinsam erkunden, wie diese Alternativen Ihre Herausforderungen adressieren können, Ihre Vertriebsprozesse optimieren und Ihr Marketing auf das nächste Level heben.
Was ist Pipedrive?
Pipedrive ist eine Account-Based-Marketing-Software, entwickelt zur Unterstützung von Vertriebsteams beim Management von Leads und Geschäftsabschlüssen. Sie wird häufig von Vertriebsprofis und Marketingmanagern eingesetzt, die ihre Vertriebsprozesse verbessern und ihr CRM optimieren möchten. Funktionen und Erweiterungen wie Pipeline-Management, Vertriebsberichte und E-Mail-Integration helfen, Vertriebsaktivitäten zu organisieren, den Fortschritt zu verfolgen und die Kommunikation aufrechtzuerhalten. Insgesamt bietet Pipedrive einen Mehrwert, indem es Vertriebsabläufe vereinfacht und die Teamproduktivität steigert, während der Bedarf an Drittanbieter-Tools reduziert wird.
Beste Pipedrive-Alternativen im Überblick
Diese Vergleichstabelle fasst die Preisinformationen meiner ausgewählten Pipedrive-Alternativen zusammen, damit Sie die beste Option für Ihr Budget und Ihren Geschäftsbedarf finden können.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for Gmail integration | 14-day free trial available | From $24/user/month (billed annually) | Website | |
| 2 | Best for QuickBooks integration | 14-day free trial available | From $35/user/month | Website | |
| 3 | Best for built-in collaboration and project management | 15-day trial + free plan + free demo available | From $49/organization/month (billed annually) | Website | |
| 4 | Salesforce - Best for all-in-one CRM solutions | 30-day free trial + free plan available | From $25/user/month (billed annually) | Website | |
| 5 | Best for AI-driven sales automation | Free 15-day trial available | From $23/user/month (billed annually) | Website | |
| 6 | Best for sales team efficiency | 14-day free trial + free demo available | From $13/user/month (billed annually) | Website | |
| 7 | Best for small business CRM | 15-day free trial + free plan available | From $7/user/month (billed annually) | Website | |
| 8 | Best for customizable sales cycles | Free trial available | From $12/user/month (billed annually) | Website | |
| 9 | Best for Google Workspace users | 14-day free trial available | From $29/user/month | Website | |
| 10 | Best for privacy compliance | 15-day free trial + free plan available | From $14/user/month (billed annually) | Website |
Warum Sie unseren Software-Bewertungen vertrauen können
Seit 2022 testen und bewerten wir Marketing-Software. Als Marketing-Expert:innen wissen wir, wie entscheidend und schwierig es ist, die richtige Entscheidung bei der Softwareauswahl zu treffen. Wir investieren viel in umfassende Recherchen, um unserer Zielgruppe zu besseren Kaufentscheidungen für Software zu verhelfen. Wir haben mehr als 2.000 Tools für verschiedene Marketing-Anwendungsfälle getestet und über 1.000 umfassende Software-Bewertungen verfasst.Erfahren Sie, wie wir transparent bleiben & unsere Software-Bewertungsmethodik.
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Beste Pipedrive-Alternativen im Test
Nachfolgend finden Sie meine ausführlichen Zusammenfassungen zu Pipedrive-Alternativen für die beste CRM-Software, die es auf meine Auswahlliste geschafft haben. Meine Bewertungen bieten einen detaillierten Einblick in die wichtigsten Funktionen, Vor- und Nachteile, Integrationen und idealen Anwendungsfälle jedes Tools, damit Sie die passenden kostenlosen oder kostenpflichtigen Optionen finden.
NetHunt is a CRM tool integrated directly into Gmail, targeting businesses that rely heavily on email communication. It serves sales teams and SMBs looking to manage their customer interactions and sales pipelines efficiently.
Why NetHunt is a good Pipedrive alternative: Its deep integration with Gmail makes it unique. You can manage CRM activities directly from your inbox, reducing the need for multiple platforms. Features such as email tracking, custom pipelines, and automated workflows help streamline your sales process. This integration offers a unified experience for teams that primarily operate through email.
Standout features and integrations:
Features include email tracking, which lets you know when your emails are opened in real-time. Custom fields let you tailor your sales pipeline to your needs, while automated workflows save your team time by handling repetitive tasks.
Integrations include Google Workspace, Zapier, Aircall, and more.
Pros and Cons
Pros:
- Easy transition from email to CRM
- Email tracking to monitor engagement
- Gmail integration
Cons:
- Not ideal for large enterprises
- Limited advanced reporting
Method is a CRM software tailored for small businesses that rely on QuickBooks for their accounting needs. It primarily serves small business owners and teams looking to enhance customer management and integrate financial data.
Why Method is a good Pipedrive alternative: Method's integration with QuickBooks lets your team sync and access financial data directly within the CRM. This feature helps reduce data entry errors and ensures up-to-date financial information. Customizable workflows let your team tailor processes to fit your specific business needs. Additionally, its user-friendly interface makes it easy for teams to adopt and use effectively.
Standout features and integrations:
Features include lead management tools that help your team track and nurture leads. The contact management feature efficiently organizes customer information, while automated reminders ensure your team never misses a follow-up.
Integrations include QuickBooks, Google Workspace, Zapier, and more.
Pros and Cons
Pros:
- Automated reminders
- Contact and lead management for small-business workflows
- Built-in QuickBooks integration
Cons:
- Less useful with other accounting systems
- Fewer advanced features than some competitors
Bitrix24 is a business management platform that offers a suite of tools for CRM, project management, and team collaboration. It primarily serves small to medium-sized businesses looking to enhance their organizational efficiency and improve internal communication.
Why Bitrix24 is a good Pipedrive alternative: Bitrix24 provides a comprehensive set of tools, including contact management and sales automation. The platform also includes project management tools to help your team stay organized and communication features to facilitate team collaboration.
Standout features and integrations:
Features include project management tools that help your team stay organized. The communication features facilitate easy collaboration, ensuring everyone is on the same page. Task automation reduces manual work, allowing your team to focus on more important activities.
Integrations include Google Workspace, Mailchimp, Slack, Microsoft Teams, and more.
Pros and Cons
Pros:
- Contact management and sales automation
- Easy team collaboration
- Powerful project and task management tools
Cons:
- Fine-tuning workspaces and tools can be time-consuming
- Complex interface due to many available modules
Salesforce is a CRM platform designed for businesses of all sizes to manage their sales, service, and marketing operations. It primarily serves sales, customer service, and marketing teams looking to enhance efficiency and customer engagement.
Why Salesforce is a good Pipedrive alternative: As an all-in-one CRM solution, Salesforce offers a wide range of capabilities that go beyond sales management. Its AI-driven insights, customizable dashboards, and comprehensive analytics help your team make data-driven decisions. The platform's scalability allows it to grow with your business, and its extensive support for various business functions makes it versatile across industries.
Standout features and integrations:
Features include customizable dashboards that let your team visualize key metrics. AI-driven insights provide valuable predictions and recommendations. Detailed analytics help in making informed business decisions.
Integrations include Slack, Google Workspace, Mailchimp, QuickBooks, Zoom, Shopify, Microsoft Teams, and more.
Pros and Cons
Pros:
- Strong analytics capabilities
- Scalable for growing businesses
- Highly customizable
Cons:
- Requires technical expertise to configure and maintain
- Steep learning curve for new users and admins
Salesmate is a CRM tool designed primarily for sales teams to manage and automate their sales processes. It serves sales professionals and businesses aiming to enhance their sales productivity and client engagement.
Why Salesmate is a good Pipedrive alternative: Salesmate's AI-driven sales automation differentiates it from Pipedrive. Features such as smart email campaigns, sales sequences, and predictive sales forecasting help automate repetitive tasks and prioritize sales efforts. AI capabilities enhance CRM features such as lead scoring and follow-ups, ensuring your team focuses on high-value opportunities. Overall, Salesmate provides a forward-thinking approach to sales automation.
Standout features and integrations:
Features include advanced reporting, built-in calling, and goal tracking. You can set sales targets and monitor progress with ease. The built-in calling feature lets your team make calls directly from the platform, saving time and effort.
Integrations include Zapier, Mailchimp, QuickBooks Online, Google Workspace, Slack, Shopify, Microsoft Teams, Zoom, and more.
Pros and Cons
Pros:
- Smart email campaigns
- Predictive sales forecasting
- AI-driven automation tools
Cons:
- Occasional integration hiccups
- Limited advanced customization
Nutshell is a CRM software designed to help sales teams manage their leads, contacts, and sales processes efficiently. It primarily serves small to medium-sized businesses aiming to improve their sales operations and customer interactions.
Why Nutshell is a good Pipedrive alternative: Nutshell offers features that enhance team collaboration and efficiency. Its sales automation tools help your team focus on closing deals rather than managing data. The reporting tools provide insights into team performance, making it easier to track progress. Additionally, customizable sales processes ensure your team's workflow aligns with your business needs.
Standout features and integrations:
Features include built-in email marketing tools that let you engage with prospects directly. The pipeline management feature helps your team organize and prioritize leads effectively. Task automation reduces manual work, allowing your team to focus on sales activities.
Integrations include Google Workspace, QuickBooks, Mailchimp, Slack, WordPress, Xero, and more.
Pros and Cons
Pros:
- Built-in email marketing
- Strong reporting tools for team performance and pipeline health
- Efficient sales automation
Cons:
- Initial pipeline configuration can be challenging
- Basic analytics tools
Bigin by Zoho CRM is a tool for small businesses to manage their sales and customer interactions. It serves startups and small teams looking to organize their sales pipelines and improve customer engagement.
Why Bigin is a good Pipedrive alternative: Bigin offers simplicity and ease of use, making it ideal for small businesses that need a straightforward CRM solution. Its pipeline management feature helps your team visualize and track sales processes. The contact management system ensures your customer information is organized and accessible. Additionally, the automation capabilities reduce manual work, allowing your team to focus on growing your business.
Standout features and integrations:
Features include pipeline management that helps your team track sales stages effectively. The contact management system ensures customer information is organized and easily accessible. Automation reduces manual tasks, freeing up time for business growth.
Integrations include Google Workspace, Mailchimp, Zapier, QuickBooks, and more.
Pros and Cons
Pros:
- Efficient pipeline management
- Ideal for small teams to use without excessive training
- Lightweight CRM built specifically for small business pipelines
Cons:
- Can be restrictive for growing businesses
- Limited advanced functionality for multi-team workflows
monday CRM from monday.com is a CRM platform designed to help teams manage sales processes and improve collaboration. It typically serves sales teams and project managers looking to customize workflows and track progress.
Why monday CRM is a good Pipedrive alternative: monday CRM offers customizable sales cycles, allowing your team to tailor workflows to specific business needs. The visual project management tools help you see the big picture and track progress efficiently. Automation features reduce manual work and keep your team focused on high-value tasks. Additionally, the intuitive interface ensures your team can quickly adapt and start using the platform effectively.
Standout features and integrations:
Features include visual project management tools that let your team efficiently track progress. Automation features help reduce manual work and keep your team focused on important tasks, while the intuitive interface helps users quickly adapt to and use the platform effectively.
Integrations include Slack, Google Workspace, Microsoft Teams, Mailchimp, Zoom, Dropbox, LinkedIn, QuickBooks, Trello, and more.
Pros and Cons
Pros:
- Workflow automation for recurring updates, handoffs, and notifications
- Visual project management tools for tracking tasks and deals
- Customizable sales cycles built on flexible workflows
Cons:
- More of a project management tool than a classic CRM
- Advanced analytics are less developed than in enterprise CRMs
New Product Updates from monday CRM
monday CRM Adds Meta Conversions API Integration
monday CRM now lets you connect Meta Conversions API and sync lead status back to Meta, improving targeting and conversions via a new Meta integration automation recipe. For more information, visit monday CRM's official site.
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Copper is a CRM tool designed specifically for businesses that rely on Google Workspace. It primarily serves sales teams and small to medium-sized companies looking to manage their contacts, leads, and sales pipelines.
Why Copper is a good Pipedrive alternative: Copper integrates seamlessly with Google Workspace, providing a native experience for users already familiar with Google's ecosystem. Its automatic data entry saves your team time by reducing manual input. Email tracking and task automation help keep your team organized and focused on closing deals, while its intuitive interface lets your team get started with minimal training.
Standout features and integrations:
Features include automated tasks that simplify daily operations. The pipeline management feature helps your team visualize and track sales progress, and custom reporting enables them to generate insights tailored to your business needs.
Integrations include Google Workspace, Mailchimp, QuickBooks, DocuSign, and more.
Pros and Cons
Pros:
- Intuitive user interface
- Automatic data capture from emails and contacts
- Native Google Workspace integration
Cons:
- Less value for teams that don't primarily use Google Workspace
- Some advanced capabilities need technical configuration
Zoho CRM is a CRM platform designed to help manage sales, marketing, and customer support operations. It mainly serves small to medium-sized businesses looking to boost customer relationships and refine sales processes.
Why Zoho CRM is a good Pipedrive alternative: Zoho CRM offers powerful privacy compliance features, helping you keep your data secure and compliant with regulations. Its customizable dashboards let your team tailor the CRM to fit specific needs. The AI-driven sales assistant provides insights and predictions to support more informed decision-making. Additionally, the automation features reduce manual tasks, allowing your team to focus on building customer relationships.
Standout features and integrations:
Features include customizable dashboards that allow your team to visualize key metrics. The AI-driven sales assistant provides insights and predictions to guide decision-making, while the automation features reduce manual tasks, freeing up time for customer interactions.
Integrations include Google Workspace, Microsoft 365, Mailchimp, Slack, QuickBooks, and more.
Pros and Cons
Pros:
- AI-driven sales assistant for insights and predictions
- Customizable dashboards for different teams and roles
- Emphasis on privacy and regulatory compliance
Cons:
- The interface can feel dense with all modules and features enabled
- The breadth of options may overwhelm non-technical users
New Product Updates from Zoho CRM
Zoho CRM Adds Reusable Canvas Templates for Forms
Zoho CRM now supports Canvas templates in the Forms view, so you can design a form layout once and reuse it across records for a consistent, faster experience. For more information, visit Zoho CRM's official site.
.Weitere Pipedrive-Alternativen
Hier sind einige weitere Pipedrive-Alternativen, die es nicht auf meine Kurzliste geschafft haben, aber dennoch einen Blick wert sind:
- SugarAI
For B2B sales automation
- Insightly
For project management integration
- Freshsales
For AI-powered lead scoring
- Agile CRM
For marketing automation to
- Airtable
For customizable database options
- Nimble
For social media integration
- Vtiger
For customer support management
- vCita
For appointment scheduling features
- Close
For inside sales teams
- folk
For lightweight contact management
Auswahlkriterien für Pipedrive-Alternativen
Bei der Auswahl der besten Pipedrive-CRM-Alternativen für diese Liste habe ich auf die häufigsten Anforderungen und Schmerzpunkte von Käufern im Bereich Account-Based-Marketing-Softwareprodukte geachtet, etwa Integrationsmöglichkeiten und Anpassungsoptionen. Für eine strukturierte und faire Bewertung habe ich zudem folgendes Rahmenwerk verwendet:
Kernfunktionen (25% der Gesamtbewertung)
Um in diese Liste aufgenommen zu werden, musste jede Lösung die folgenden gängigen Anwendungsfälle abdecken:
- Kundenbeziehungen verwalten
- Vertriebspipelines verfolgen
- Wiederkehrende Aufgaben automatisieren
- Analysen und Berichte bereitstellen
- Teamzusammenarbeit unterstützen
Zusätzliche herausragende Funktionen (25% der Gesamtbewertung)
Um die Auswahl weiter einzuschränken, habe ich außerdem nach besonderen Funktionen gesucht, wie zum Beispiel:
- KI-gestützte Einblicke
- Anpassbare Dashboards
- Erweiterte Marketing-Automatisierung
- Integration sozialer Medien
- Integrierte Kommunikationstools
Benutzerfreundlichkeit (10 % der Gesamtbewertung)
Um einen Eindruck von der Benutzerfreundlichkeit jeder CRM-Lösung zu erhalten, habe ich folgende Aspekte berücksichtigt:
- Leichte Navigation
- Intuitive Bedienoberfläche
- Lernkurve
- Anpassungsmöglichkeiten
- Zugänglichkeit auf mehreren Geräten
Onboarding (10 % der Gesamtbewertung)
Um die Einarbeitung auf jeder Plattform zu beurteilen, habe ich folgende Kriterien berücksichtigt:
- Verfügbarkeit von Trainingsvideos
- Interaktive Produkttouren
- Zugriff auf Vorlagen
- Unterstützende Chatbots
- Geplante Webinare
Kundensupport (10 % der Gesamtbewertung)
Um den Kundenservice der jeweiligen Softwareanbieter einzuschätzen, habe ich folgende Punkte betrachtet:
- Verfügbarkeit eines 24/7-Supports
- Reaktionszeit
- Zugriff auf eine Wissensdatenbank
- Multikanal-Support-Optionen
- Bereitstellung dedizierter Account Manager
Preis-Leistungs-Verhältnis (10 % der Gesamtbewertung)
Zur Bewertung des Preis-Leistungs-Verhältnisses jeder Plattform habe ich Folgendes geprüft:
- Transparenz bei der Preisgestaltung
- Vielfalt der Preismodelle
- Enthaltene Funktionen je Tarif
- Rabatte für Jahresabonnements
- Verfügbarkeit einer kostenlosen Testphase
Kundenbewertungen (10 % der Gesamtbewertung)
Um die allgemeine Kundenzufriedenheit einzuschätzen, habe ich bei der Lektüre der Kundenbewertungen Folgendes betrachtet:
- Bewertung der Gesamtzufriedenheit
- Häufig genannte Vor- und Nachteile
- Feedback zum Kundenservice
- Von Nutzern gemeldeter ROI
- Vergleiche zu Wettbewerbern
Warum nach einer Pipedrive-Alternative suchen?
Obwohl Pipedrive eine gute Wahl für Account-Based-Marketing-Software ist, gibt es verschiedene Gründe, warum manche Nutzer nach alternativen Lösungen suchen. Möglicherweise suchst du eine Pipedrive-Alternative, weil …
- du mehr Anpassungsoptionen benötigst
- dein Team erweiterte Berichtsfunktionen braucht
- du bessere Integrationsmöglichkeiten suchst
- du Skalierbarkeit für ein wachsendes Team benötigst
- dein Unternehmen außerhalb der von Pipedrive unterstützten Regionen tätig ist
- du wettbewerbsfähigere Preisoptionen möchtest
Wenn einer dieser Punkte auf dich zutrifft, bist du hier genau richtig. Meine Liste umfasst mehrere kostengünstige Account-Based-Marketing-Lösungen, die besser für Teams geeignet sind, die diese Herausforderungen mit Pipedrive haben und nach Alternativen suchen.
Pipedrive: Wichtige Funktionen
Hier sind einige der wichtigsten Funktionen von Pipedrive, um den Vergleich mit alternativen Lösungen zu erleichtern:
- Vertriebsautomatisierung: Automatisiert wiederkehrende Aufgaben, damit sich dein Team auf den Verkauf konzentrieren kann.
- Lead-Management: Erfasst und qualifiziert Leads und hält deine Pipeline voll.
- Anpassbare Benutzererfahrung: Erlaubt es, Pipelines und Dashboards individuell an dein Unternehmen anzupassen.
- Umsetzbare Einblicke: Bietet Analysen und Prognosen, um die Leistung zu überwachen.
- Sichere Datenhaltung: Schützt Kundendaten durch fortschrittliche Sicherheitsmaßnahmen.
- E-Mail-Kommunikations-Tools: Ermöglicht die Integration von E-Mail zur Erleichterung der Kommunikation mit Leads.
- Nahtlose Integration: Verbindet sich mit mehr als 300 Apps, um deine Arbeitsabläufe zu optimieren.
- KI-gestützte Funktionen: Nutzt KI zur Verbesserung der E-Mail-Erstellung und Verkaufsunterstützung.
- Mobiler Zugriff: Ermöglicht es deinem Team, auch unterwegs über die mobile App zu arbeiten.
Was kommt als Nächstes:
Falls du gerade Account-Based-Marketing-Software recherchierst, verbinde dich kostenlos mit einem SoftwareSelect-Berater für Empfehlungen.
Sie füllen ein Formular aus und führen ein kurzes Gespräch, bei dem Ihre speziellen Anforderungen besprochen werden. Anschließend erhalten Sie eine Auswahlliste von Softwarelösungen zur Überprüfung. Sie erhalten sogar Unterstützung während des gesamten Kaufprozesses, einschließlich Preisverhandlungen.