10 Beste Gong-Alternativen im Test 2026
Beste Gong-Alternativen Übersicht
Wenn Sie Marketingmanager sind, kennen Sie die Herausforderungen, Ihr Team abzustimmen und Ergebnisse zu erzielen. Vielleicht suchen Sie nach einer Alternative zu Gong, weil es Ihre Anforderungen oder Ihr Budget nicht ganz erfüllt. Meiner Erfahrung nach kann das richtige Tool den entscheidenden Unterschied für die Effizienz und den Erfolg Ihres Teams ausmachen.
In diesem Artikel teile ich meine besten Empfehlungen für Gong-Alternativen und andere Conversation-Intelligence-Tools. Ich habe jedes davon getestet und bewertet, um Ihnen eine unvoreingenommene Sicht auf Stärken und Schwächen zu geben.
Sie erfahren, wie diese Tools Ihr Account-based Marketing und Ihre Go-to-Market-Initiativen unterstützen und wie sie Ihre individuellen Geschäftsherausforderungen meistern können. Finden wir gemeinsam die beste Lösung für Ihr Team.
Was ist Gong?
Gong ist eine Account-based-Marketing-Software, die Teams dabei unterstützt, Verkaufsgespräche zu analysieren und die Performance zu verbessern. Sie wird häufig von Vertriebsmitarbeitern, Marketingleitern und Teamchefs genutzt, die ihre Kundeninteraktionen besser verstehen und erfolgreichere Ergebnisse erzielen wollen.
Gesprächsaufzeichnung, Analysen und KI-gestützte Einblicke helfen dabei, Kundenbedürfnisse zu verstehen und Vertriebsstrategien zu optimieren. Insgesamt liefert Gong Vertriebsintelligenz, damit Ihr Team datenbasierte Entscheidungen treffen kann.
Beste Gong-Alternativen Zusammenfassung
Diese Vergleichstabelle fasst die Preisdaten meiner wichtigsten Auswahl an Gong-Alternativen zusammen, damit Sie die beste Lösung für Ihr Budget und Ihre Unternehmensziele finden.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for managing high-volume sales cadences | Free demo available | Pricing upon request | Website | |
| 2 | Best for managing and optimizing outbound sequences at scale | Free demo available | Pricing upon request | Website | |
| 3 | Best for deal-focused sales call insights | 14-day free trial + free demo available | Pricing upon request | Website | |
| 4 | Best for revenue forecast visibility | Free trial available | Pricing upon request | Website | |
| 5 | Best for privacy compliance, meeting agendas, and team rituals | Free plan available | From $7/user/month (billed annually) | Website | |
| 6 | Best for Salesforce-native conversation intelligence | Free trial available | Pricing upon request | Website | |
| 7 | Best for managing full meeting lifecycles | 14-day free trial + free demo available | From $19/user/month (billed annually) | Website | |
| 8 | Best for CRM-driven pipeline alerts | Free 14-day trial | Pricing upon request | Website | |
| 9 | Best for measurable sales coaching and performance insights | Free demo available | Pricing upon request | Website | |
| 10 | Best for AI-generated meeting summaries and action items | 14-day free trial + free plan + free demo available | From $9.99/user/month (billed annually) | Website |
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Eloqua
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Optimizely
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Uberflip
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Beste Gong-Alternativen Bewertungen
Unten finden Sie meine detaillierten Zusammenfassungen der besten Gong-Konkurrenten, die es auf meine Shortlist geschafft haben. Meine Bewertungen bieten einen umfassenden Überblick über die wichtigsten Funktionen, Add-ons, Vor- und Nachteile, Integrationen und ideale Anwendungsfälle jeder Lösung, damit Sie die beste für sich finden können.
Salesloft is a sales engagement platform that can help sales teams manage and optimize their workflows. Its main users include sales representatives, managers, and teams that want to enhance customer interactions and drive sales growth.
Why Salesloft is a good Gong alternative: Salesloft focuses on workflow optimization, which differentiates it from Gong. The platform offers sales cadences to help your team structure its outreach efforts and real-time analytics so it can adjust its strategies quickly. Salesloft's call recording and coaching tools support ongoing team development and performance improvement.
Standout features and integrations:
Features include email tracking, which helps you monitor engagement with prospects. The platform's dialing capabilities allow your team to make calls directly from the app. With its analytics dashboard, your team can easily track performance metrics and make data-driven decisions.
Integrations include Salesforce, LinkedIn Sales Navigator, Slack, Zoom, Microsoft Dynamics 365, Gmail, Outlook, HubSpot, and more.
Pros and Cons
Pros:
- Consistently rated among the top sales engagement platforms
- Coaching dashboards highlight rep activity patterns
- Cadence builder is intuitive for multi-touch sequences
Cons:
- Can miss context nuances
- Interface can feel busy on smaller screens
Outreach is a sales engagement platform that helps sales teams automate and optimize their engagement processes. Its main users are sales professionals and managers who want to enhance their outreach efforts and improve sales performance.
Why Outreach is a good Gong alternative: Outreach excels in AI-driven workflows, which makes it a compelling alternative to Gong. The platform automates repetitive tasks, releasing your team for more strategic activities. It provides advanced analytics to help make informed decisions about sales strategies and AI-powered recommendations to help personalize communications for better engagement.
Standout features and integrations:
Features include customizable sales sequences that allow your team to tailor their outreach efforts. The platform offers a single pane of glass view, giving your team a comprehensive overview of its activities. With its performance insights and detailed call summaries, your team can quickly identify areas for improvement and optimize its strategies.
Integrations include Salesforce, LinkedIn Sales Navigator, Microsoft Dynamics 365, Gmail, Outlook, Zoom, Slack, HubSpot, and more.
Pros and Cons
Pros:
- App ecosystem and integrations suit large sales orgs
- Detailed reports expose conversion by sequence step
- Sequence logic handles complex multi-channel playbooks
Cons:
- Power features feel overkill for tiny teams
- Some customers report frustrating billing experiences
Chorus is a conversation intelligence platform that can help sales teams improve their performance by analyzing sales calls. It primarily serves sales leaders and managers looking for insights into customer interactions and coaching opportunities.
Why Chorus is a good Gong alternative: Chorus focuses on sales enablement and sales intelligence, which sets it apart from Gong. It provides detailed call analytics to help your team better understand customer needs. The platform offers coaching insights to improve sales techniques and align strategies. It also tracks sales trends and offers deal risk intelligence, so your team can make informed decisions.
Standout features and integrations:
Features include real-time call transcription for accurate conversation capture and sentiment analysis to understand customer emotions during calls. It also provides deal intelligence, helping your team track sales opportunities.
Integrations include Salesforce, Gainsight, HubSpot, Zapier, and more.
Pros and Cons
Pros:
- Deal boards highlight at-risk opportunities clearly
- Tight Salesforce and Zoom integrations aid workflows
- Great for coaching using real rep call clips
Cons:
- Navigation takes practice for new managers
- Transcripts skip detail; markers become essential
Clari is a revenue orchestration and revenue intelligence platform for sales, marketing, and finance teams to enhance productivity and optimize revenue processes. It uses AI-driven solutions to support functions such as deal inspection, forecasting, and sales engagement across various industries.
Why Clari is a good Gong alternative: Clari focuses on revenue orchestration, which makes it distinct from Gong. It automates data capture, ensuring your team has accurate and up-to-date information. The platform's AI-driven health scores help your team identify risks and prioritize actions, while its comprehensive forecasting tools let your team track performance and make informed decisions.
Standout features and integrations:
Features include data capture automation to save time and improve data quality. The platform also provides analytics and reporting capabilities, offering better visibility into business performance. With its sales engagement tools, your team can make workflows more efficient and boost productivity.
Integrations include Salesforce, Microsoft Dynamics 365, Oracle, SAP, Slack, Zoom, Google Workspace, LinkedIn, Outreach, and more.
Pros and Cons
Pros:
- Surfaces risk signals earlier than basic CRMs
- Rollups give leadership one consistent pipeline view
- Forecasting accuracy praised by enterprise revenue teams
Cons:
- Complex configuration slows the initial time to value
- Can feel heavyweight for leaner sales teams
Fellow is a meeting management platform built for managers and teams who want to run better meetings and keep notes organized. It helps you plan agendas, record decisions, and follow action items across your team’s work.
Why Fellow is a good Gong alternative: With Fellow, you get meeting tools that keep conversations documented concisely, without extraneous data. Its shared agendas, private notes, and clear permission controls help your team protect sensitive information. You can keep discussions organized in one place while keeping your records clean and compliant. The way it stores meeting content gives you more confidence about how your team handles internal conversations.
Standout features and integrations:
Features include task assignment tools that help you keep work moving after meetings, feedback forms you can use to collect input from your team, and meeting templates that keep your conversations focused.
Integrations include Google Calendar, Microsoft Outlook, Slack, Zoom, Microsoft Teams, Google Meet, Jira, Asana, Trello, and more.
Pros and Cons
Pros:
- Very low-friction onboarding and Google Meet integration
- AI search recalls decisions across many meetings
- Agenda templates keep recurring meetings consistent
Cons:
- Heavy note threads can feel overwhelming
- Less suited to deep sales analytics reporting
Revenue.io is a sales acceleration platform to enhance productivity and drive revenue growth for sales teams. Its main user base includes sales professionals, managers, and teams seeking to optimize their sales processes.
Why Revenue.io is a good Gong alternative: Revenue.io is known for its Salesforce CRM integration, making it a strong alternative to Gong. The platform provides call tracking and analytics, helping your team better understand customer interactions. It offers real-time performance insights so your team can adjust its strategies as needed and make AI-driven recommendations to support data-driven decisions.
Standout features and integrations:
Features include automated call logging to save your team time and ensure accurate records. The platform also provides a power dialer that increases outbound calling efficiency. With its performance dashboards, your team can monitor key metrics and optimize workflows.
Integrations include Salesforce, Zoom, Microsoft Teams, Gmail, and more.
Pros and Cons
Pros:
- Automated routing speeds up lead response
- Real-time prompts support managers during live calls
- Salesforce embedding minimizes tab-switching
Cons:
- Occasional glitches reported in dialer performance
- Complex admin setup demands dedicated RevOps attention
Avoma is a conversation intelligence platform and AI meeting assistant that helps professionals improve meeting productivity. Its main users include sales teams, customer success managers, and team leaders who need to capture, analyze, and optimize meeting interactions.
Why Avoma is a good Gong alternative: Avoma offers meeting efficiency through AI-driven insights, which is a key differentiator from Gong. The platform provides automatic meeting transcriptions, allowing your team to focus on the conversation rather than note-taking. It also features smart note suggestions to capture essential points quickly. Avoma's ability to analyze conversation patterns can help your team refine its communication strategies.
Standout features and integrations:
Features include automatic transcription of meetings, which saves you time. The platform's smart note suggestions help you capture important points easily, while conversation analytics offer insights into your team's communication patterns.
Integrations include Zoom, Microsoft Teams, Google Meet, Slack, Salesforce, HubSpot, Pipedrive, Zoho CRM, and more.
Pros and Cons
Pros:
- Tracks the entire meeting lifecycle in one place
- Email recaps arrive quickly after each meeting
- Lower cost than Gong for similar coverage
Cons:
- Rigid contract terms
- Recording reliability can be patchy
Revenue Grid is a sales engagement platform to enhance sales productivity and provide visibility into sales processes. It is primarily used by sales teams and leaders who want to optimize sales pipelines and improve forecasting accuracy.
Why Revenue Grid is a good Gong alternative: Revenue Grid offers pipeline clarity, making it a strong alternative to Gong. The platform provides visual pipeline management, allowing your team to easily track deals and identify bottlenecks. Its AI-driven insights and forecasting tools help your team make informed decisions, prioritize actions, and predict outcomes with greater accuracy.
Standout features and integrations:
Features include automated activity capture to save time and ensure data accuracy. The platform offers customized sales playbooks to guide your team through each step of the sales process and advanced analytics for insights into performance and strategy optimization.
Integrations include Salesforce, Zoom, GoTo Meeting, Siebel, Oracle Sales Cloud, Workbooks, Creatio, and more.
Pros and Cons
Pros:
- Customized sales playbooks
- Auto-captures emails and meetings into CRM
- Timeline views clarify stalled and moving deals
Cons:
- Interface can feel dense for new sellers
- Advanced analytics feature is still evolving for power users
ExecVision is a conversation intelligence platform that focuses on improving sales team performance through call analysis and coaching. Its main users are sales managers and team leaders who want to improve communication skills and drive results.
Why ExecVision is a good Gong alternative: ExecVision offers automated coaching tools, which make it distinct from Gong. The platform allows your team to identify key areas for improvement through call scoring and feedback. It provides personalized learning paths to help your team members develop specific skills. Additionally, ExecVision's focus on actionable insights ensures your team can continuously improve its performance.
Standout features and integrations:
Features include call tagging, which helps categorize conversations for better analysis, and trend analysis to identify patterns in team performance. It also includes a searchable call library and coaching playlists, making it easy for your team to find and review past interactions.
Integrations include Salesforce, Slack, HubSpot, Zoom, Microsoft Teams, Outreach, Salesloft, and more.
Pros and Cons
Pros:
- Hands-on vendor support during rollout and training
- Tagging and snippets simplify sharing coachable moments
- Scorecards link specific calls to coaching goals
Cons:
- Search and organization can feel clunky
- Occasional glitches or slow call upload times
MeetGeek is an AI meeting assistant tool for helping teams capture and organize meeting notes automatically. Its main users include managers, team leaders, and professionals looking to enhance meeting productivity and documentation.
Why MeetGeek is a good Gong alternative: MeetGeek offers AI-driven note-taking, which is a standout feature compared to Gong. This feature automatically captures key points and action items, saving you time. Its real-time transcription and summary capabilities ensure you don't miss important details, while its focus on AI-driven insights helps your team stay on top of follow-ups and improve meeting outcomes.
Standout features and integrations:
Features include real-time transcription, automated AI notes and meeting summaries, and action item tracking. You can easily search past meeting notes, making it simple to find specific information. The tool also allows you to easily share meeting insights with your team.
Integrations include Zoom, Microsoft Teams, Google Meet, Slack, Google Calendar, Outlook, HubSpot, Salesforce, Asana, and more.
Pros and Cons
Pros:
- Automatic call joining when scheduled
- Accurate real-time transcription in multiple languages
- Clean summaries requiring minimal edits
Cons:
- May miss context in notes
- Security settings can complicate deployment
Weitere Gong-Alternativen
Hier sind einige zusätzliche Gong-Alternativen, die es nicht auf meine Shortlist geschafft haben, aber dennoch einen Blick wert sind:
- Fireflies
For searchable call transcripts at scale
- tl;dv
For multilingual video meeting recordings
- InsightSquared
For revenue analytics dashboards
- Fathom
For live call highlights and instant recaps
- Jiminny
For collaborative call coaching
- Grain
For shareable video meeting highlights
- Observe.AI
For call center coaching and compliance
- People.ai
For automatic activity capture for RevOps
- Weflow
For updating Salesforce from meeting notes
- Sybill
For emotion and sentiment insights on calls
Gong-Alternativen Auswahlkriterien
Bei der Zusammenstellung der besten Gong-Alternativen für diese Liste habe ich typische Käuferanforderungen und Schwachstellen in Bezug auf Account-based-Marketing-Software berücksichtigt, wie etwa präzises Targeting und die Integration mit bestehenden Tools. Außerdem habe ich folgendes Bewertungsraster verwendet, um meine Auswahl strukturiert und fair zu halten:
Kernfunktionen (25 % der Gesamtbewertung)
Um in diese Liste aufgenommen zu werden, musste jede Lösung die folgenden Anwendungsfälle erfüllen:
- Gesprächsaufzeichnung und Transkription
- Analyse von Vertriebsgesprächen und Meetings
- Transparenz bei Deals und Vertriebs-Pipeline
- Verfolgung der Kundeninteraktion in Gesprächen
- CRM- und Datenintegration
Zusätzliche herausragende Funktionen (25 % der Gesamtbewertung)
Um die Auswahl weiter einzugrenzen, habe ich auch auf besondere Merkmale geachtet, wie:
- KI-gestützte Gesprächseinblicke
- Risikoprognose für Deals und Umsatz
- Sprecher- und Stimmungsanalyse
- Coaching und Performance-Analytik
- Erweiterte Visualisierung von Gesprächen und Pipelines
Benutzerfreundlichkeit (10% der Gesamtbewertung)
Um einen Eindruck von der Benutzerfreundlichkeit jedes Systems zu bekommen, habe ich Folgendes berücksichtigt:
- Intuitive Benutzeroberfläche
- Einfache Navigation zwischen Anrufen, Geschäften und Einblicken
- Anpassbare Ansichten und Berichte
- Mobiler Zugriff für die Anrufüberprüfung
- Schnelle Einarbeitungszeit für Vertriebsteams
Onboarding (10% der Gesamtbewertung)
Um die Onboarding-Erfahrung jeder Plattform zu bewerten, habe ich Folgendes berücksichtigt:
- Verfügbarkeit von Trainingsvideos
- Interaktive Produkttouren
- Vorgefertigte Dashboards und Playbooks
- Live-Onboarding-Sitzungen oder Webinare
- In-App-Anleitungen und Support-Tools
Kundensupport (10% der Gesamtbewertung)
Um die Kundendienstleistungen der jeweiligen Softwareanbieter zu beurteilen, habe ich Folgendes berücksichtigt:
- 24/7 Support-Verfügbarkeit
- Mehrere Support-Kanäle
- Fachkundige Experten für Umsatz-Intelligenz
- Reaktionszeit
- Verfügbarkeit eines Hilfezentrums und von Dokumentationen
Preis-Leistungs-Verhältnis (10% der Gesamtbewertung)
Um das Preis-Leistungs-Verhältnis jeder Plattform einzuschätzen, habe ich Folgendes in Betracht gezogen:
- Preise im Verhältnis zu den angebotenen Gesprächs- und Umsatzanalysen
- Flexible Tarife basierend auf Teamgröße oder Nutzung
- Verfügbarkeit von Demos oder Testphasen
- Funktionsumfang im Vergleich zu den Kosten
- Rabatte bei jährlicher Abrechnung
Kundenbewertungen (10% der Gesamtbewertung)
Um ein Gesamtbild der Kundenzufriedenheit zu erhalten, habe ich bei der Auswertung von Kundenbewertungen Folgendes beachtet:
- Allgemeine Zufriedenheitsbewertungen
- Häufig gelobte Merkmale der Gesprächsintelligenz
- Berichtete Auswirkungen auf Abschlussquoten und Prognosegenauigkeit
- Vergleiche mit Gong und ähnlichen Plattformen
- Berichteter ROI in Vertriebs- und Umsatzteams
Warum nach einer Gong-Alternative suchen?
Obwohl Gong eine gute Wahl als Software für Account Based Marketing ist, gibt es mehrere Gründe, warum einige Nutzer alternative Lösungen suchen. Vielleicht sind Sie auf der Suche nach einer Gong-Alternative oder prüfen Gong-Konkurrenten, weil…
- Sie eine bessere Integration mit Ihren bestehenden Tools benötigen
- Ihr Team mehr Anpassungsoptionen benötigt
- Sie auf der Suche nach günstigeren und kosteneffizienteren Preisplänen sind
- Sie Support in Ihrer Zeitzone benötigen
- Ihr Unternehmen erweiterte Berichtsfunktionen benötigt
- Sie ein Tool mit einer kürzeren Einarbeitungszeit möchten
Wenn einer dieser Punkte auf Sie zutrifft, sind Sie hier genau richtig. Meine Liste enthält mehrere Softwareoptionen für Account Based Marketing, die für große oder kleine Teams, die diese Herausforderungen mit Gong haben und nach Alternativen suchen, besser geeignet sind.
Wichtige Funktionen von Gong
Hier sind einige der wichtigsten Funktionen der Gesprächsintelligenz von Gong, damit Sie vergleichen können, was alternative Lösungen bieten:
- Gesprächserfassung und -analyse: Nimmt automatisch Anrufe, E-Mails und Meetings auf und transkribiert sie, damit Ihr Team Muster erkennen kann, die die Erfolgschancen von Abschlüssen beeinflussen.
- Vertriebsinteraktion: Automatisiert und personalisiert die Ansprache, sodass sich Ihr Team stärker auf den Verkauf konzentrieren kann.
- Überwachung des Deal-Status: Überwacht den Status von Geschäften und erkennt gefährdete Möglichkeiten, um auf Basis erfolgreicher Muster Lösungen zu bieten.
- KI-gestützte Prognose: Analysiert Gesprächsdaten und CRM-Kennzahlen, um genaue Vertriebsprognosen zu erstellen und Geschäfte mit Handlungsbedarf zu identifizieren.
- Intelligenz zur Teamentwicklung: Unterstützt eine konsistente Schulung, indem die leistungsstärksten Verhaltensweisen und die Wirksamkeit des Trainings verfolgt werden.
- Sales Enablement: Setzt KI ein, um Gesprächstrends zu analysieren, Qualifikationslücken zu erkennen und Trainings zu verbessern, sodass Ihr Team erfolgreiche Botschaften skalieren kann.
- Technische Administration: Erlaubt technischen Administratoren die Konfiguration der Plattform, das Management von CRM-Updates und Integrationen sowie die Sicherstellung der Datensynchronisierung für optimale Leistung.
Wie geht es weiter:
Wenn Sie gerade dabei sind, Software für Account-Based Marketing zu recherchieren, verbinden Sie sich mit einem SoftwareSelect-Berater für kostenlose Empfehlungen.
Sie füllen ein Formular aus und führen ein kurzes Gespräch, in dem Ihre spezifischen Anforderungen geklärt werden. Anschließend erhalten Sie eine Auswahlliste an Software, die Sie überprüfen können. Die Berater unterstützen Sie sogar im gesamten Kaufprozess – inklusive Preisverhandlungen.