10 beste Gong-Alternativen im Test im Jahr 2026
Auswahl der besten Gong-Alternativen
Wenn Sie Marketingleiter sind, kennen Sie die Herausforderungen, Ihr Team aufeinander abzustimmen und Ergebnisse zu erzielen. Vielleicht suchen Sie nach einer Alternative zu Gong, weil die Lösung nicht ganz zu Ihren Anforderungen oder Ihrem Budget passt. Meiner Erfahrung nach kann das richtige Tool den entscheidenden Unterschied für die Effizienz und den Erfolg Ihres Teams machen.
In diesem Artikel stelle ich meine Favoriten unter den Gong-Alternativen und anderen Tools zur Gesprächsanalyse vor. Ich habe jedes davon getestet und bewertet, um Ihnen eine unvoreingenommene Einschätzung seiner Stärken und Schwächen zu geben.
Sie erfahren, wie diese Account-Based-Marketing- und GTM-Aktivitäten unterstützen und Ihre spezifischen geschäftlichen Herausforderungen bewältigen können. Finden wir die beste Lösung für Ihr Team.
Was ist Gong?
Gong ist eine Account-Based-Marketing-Software, die Teams dabei unterstützt, Verkaufsgespräche zu analysieren und die Leistung zu verbessern. Sie wird häufig von Vertriebsmitarbeitern, Marketingleitern und Teamleitern eingesetzt, die Kundeninteraktionen besser verstehen und bessere Ergebnisse erzielen möchten.
Aufzeichnungen von Anrufen, Analysen und KI-gestützte Erkenntnisse helfen dabei, die Bedürfnisse der Kunden zu verstehen und Vertriebsstrategien zu verbessern. Insgesamt liefert Gong Vertriebsinformationen, die Ihrem Team helfen, datengestützte Entscheidungen zu treffen.
Zusammenfassung der besten Gong-Alternativen
Diese Vergleichstabelle fasst die Preisinformationen meiner besten Gong-Alternativen zusammen, damit Sie die beste Lösung für Ihr Budget und Ihre geschäftlichen Anforderungen finden.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for managing high-volume sales cadences | Free demo available | Pricing upon request | Website | |
| 2 | Best for managing and optimizing outbound sequences at scale | Free demo available | Pricing upon request | Website | |
| 3 | Best for deal-focused sales call insights | 14-day free trial + free demo available | Pricing upon request | Website | |
| 4 | Best for revenue forecast visibility | Free demo available | Pricing upon request | Website | |
| 5 | Best for privacy compliance, meeting agendas, and team rituals | Free plan available | From $7/user/month (billed annually) | Website | |
| 6 | Best for Salesforce-native conversation intelligence | Free trial available | Pricing upon request | Website | |
| 7 | Best for managing full meeting lifecycles | 14-day free trial + free demo available | From $19/user/month (billed annually) | Website | |
| 8 | Best for CRM-driven pipeline alerts | Free 14-day trial | Pricing upon request | Website | |
| 9 | Best for measurable sales coaching and performance insights | Free demo available | Pricing upon request | Website | |
| 10 | Best for multilingual video meeting recordings | Free plan + free trial + free demo available | From $18/user/month (billed annually) | Website |
Warum Sie unseren Software-Bewertungen vertrauen können
Seit 2022 testen und bewerten wir Marketing-Software. Als Marketing-Expert:innen wissen wir, wie entscheidend und schwierig es ist, die richtige Entscheidung bei der Softwareauswahl zu treffen. Wir investieren viel in umfassende Recherchen, um unserer Zielgruppe zu besseren Kaufentscheidungen für Software zu verhelfen. Wir haben mehr als 2.000 Tools für verschiedene Marketing-Anwendungsfälle getestet und über 1.000 umfassende Software-Bewertungen verfasst.Erfahren Sie, wie wir transparent bleiben & unsere Software-Bewertungsmethodik.
-
Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Bewertungen der besten Gong-Alternativen
Nachfolgend finden Sie meine ausführlichen Zusammenfassungen der besten Gong-Konkurrenten, die es in meine Auswahl geschafft haben. Meine Bewertungen bieten einen detaillierten Überblick über die wichtigsten Funktionen, Erweiterungen, Vor- und Nachteile, Integrationen und idealen Anwendungsfälle jedes Tools, damit Sie die beste Lösung für sich finden.
Salesloft is a sales engagement platform that can help sales teams manage and optimize their workflows. Its main users include sales representatives, managers, and teams that want to enhance customer interactions and drive sales growth.
Why Salesloft is a good Gong alternative: Salesloft focuses on workflow optimization, which differentiates it from Gong. The platform offers sales cadences to help your team structure its outreach efforts and real-time analytics so it can adjust its strategies quickly. Salesloft's call recording and coaching tools support ongoing team development and performance improvement.
Standout features and integrations:
Features include email tracking, which helps you monitor engagement with prospects. The platform's dialing capabilities allow your team to make calls directly from the app. With its analytics dashboard, your team can easily track performance metrics and make data-driven decisions.
Integrations include Salesforce, LinkedIn Sales Navigator, Slack, Zoom, Microsoft Dynamics 365, Gmail, Outlook, HubSpot, and more.
Pros and Cons
Pros:
- Consistently rated among the top sales engagement platforms
- Coaching dashboards highlight rep activity patterns
- Cadence builder is intuitive for multi-touch sequences
Cons:
- Can miss context nuances
- Interface can feel busy on smaller screens
Outreach is a sales engagement platform that helps sales teams automate and optimize their engagement processes. Its main users are sales professionals and managers who want to enhance their outreach efforts and improve sales performance.
Why Outreach is a good Gong alternative: Outreach excels in AI-driven workflows, which makes it a compelling alternative to Gong. The platform automates repetitive tasks, releasing your team for more strategic activities. It provides advanced analytics to help make informed decisions about sales strategies and AI-powered recommendations to help personalize communications for better engagement.
Standout features and integrations:
Features include customizable sales sequences that allow your team to tailor their outreach efforts. The platform offers a single pane of glass view, giving your team a comprehensive overview of its activities. With its performance insights and detailed call summaries, your team can quickly identify areas for improvement and optimize its strategies.
Integrations include Salesforce, LinkedIn Sales Navigator, Microsoft Dynamics 365, Gmail, Outlook, Zoom, Slack, HubSpot, and more.
Pros and Cons
Pros:
- App ecosystem and integrations suit large sales orgs
- Detailed reports expose conversion by sequence step
- Sequence logic handles complex multi-channel playbooks
Cons:
- Power features feel overkill for tiny teams
- Some customers report frustrating billing experiences
Chorus is a conversation intelligence platform that can help sales teams improve their performance by analyzing sales calls. It primarily serves sales leaders and managers looking for insights into customer interactions and coaching opportunities.
Why Chorus is a good Gong alternative: Chorus focuses on sales enablement and sales intelligence, which sets it apart from Gong. It provides detailed call analytics to help your team better understand customer needs. The platform offers coaching insights to improve sales techniques and align strategies. It also tracks sales trends and offers deal risk intelligence, so your team can make informed decisions.
Standout features and integrations:
Features include real-time call transcription for accurate conversation capture and sentiment analysis to understand customer emotions during calls. It also provides deal intelligence, helping your team track sales opportunities.
Integrations include Salesforce, Gainsight, HubSpot, Zapier, and more.
Pros and Cons
Pros:
- Deal boards highlight at-risk opportunities clearly
- Tight Salesforce and Zoom integrations aid workflows
- Great for coaching using real rep call clips
Cons:
- Navigation takes practice for new managers
- Transcripts skip detail; markers become essential
Clari is a revenue orchestration and revenue intelligence platform for sales, marketing, and finance teams to enhance productivity and optimize revenue processes. It uses AI-driven solutions to support functions such as deal inspection, forecasting, and sales engagement across various industries.
Why Clari is a good Gong alternative: Clari focuses on revenue orchestration, which makes it distinct from Gong. It automates data capture, ensuring your team has accurate and up-to-date information. The platform's AI-driven health scores help your team identify risks and prioritize actions, while its comprehensive forecasting tools let your team track performance and make informed decisions.
Standout features and integrations:
Features include data capture automation to save time and improve data quality. The platform also provides analytics and reporting capabilities, offering better visibility into business performance. With its sales engagement tools, your team can make workflows more efficient and boost productivity.
Integrations include Salesforce, Microsoft Dynamics 365, Oracle, SAP, Slack, Zoom, Google Workspace, LinkedIn, Outreach, and more.
Pros and Cons
Pros:
- Surfaces risk signals earlier than basic CRMs
- Rollups give leadership one consistent pipeline view
- Forecasting accuracy praised by enterprise revenue teams
Cons:
- Complex configuration slows the initial time to value
- Can feel heavyweight for leaner sales teams
Fellow is a meeting management platform built for managers and teams who want to run better meetings and keep notes organized. It helps you plan agendas, record decisions, and follow action items across your team’s work.
Why Fellow is a good Gong alternative: With Fellow, you get meeting tools that keep conversations documented concisely, without extraneous data. Its shared agendas, private notes, and clear permission controls help your team protect sensitive information. You can keep discussions organized in one place while keeping your records clean and compliant. The way it stores meeting content gives you more confidence about how your team handles internal conversations.
Standout features and integrations:
Features include task assignment tools that help you keep work moving after meetings, feedback forms you can use to collect input from your team, and meeting templates that keep your conversations focused.
Integrations include Google Calendar, Microsoft Outlook, Slack, Zoom, Microsoft Teams, Google Meet, Jira, Asana, Trello, and more.
Pros and Cons
Pros:
- Very low-friction onboarding and Google Meet integration
- AI search recalls decisions across many meetings
- Agenda templates keep recurring meetings consistent
Cons:
- Heavy note threads can feel overwhelming
- Less suited to deep sales analytics reporting
Revenue.io is a sales acceleration platform to enhance productivity and drive revenue growth for sales teams. Its main user base includes sales professionals, managers, and teams seeking to optimize their sales processes.
Why Revenue.io is a good Gong alternative: Revenue.io is known for its Salesforce CRM integration, making it a strong alternative to Gong. The platform provides call tracking and analytics, helping your team better understand customer interactions. It offers real-time performance insights so your team can adjust its strategies as needed and make AI-driven recommendations to support data-driven decisions.
Standout features and integrations:
Features include automated call logging to save your team time and ensure accurate records. The platform also provides a power dialer that increases outbound calling efficiency. With its performance dashboards, your team can monitor key metrics and optimize workflows.
Integrations include Salesforce, Zoom, Microsoft Teams, Gmail, and more.
Pros and Cons
Pros:
- Automated routing speeds up lead response
- Real-time prompts support managers during live calls
- Salesforce embedding minimizes tab-switching
Cons:
- Occasional glitches reported in dialer performance
- Complex admin setup demands dedicated RevOps attention
Avoma is a conversation intelligence platform and AI meeting assistant that helps professionals improve meeting productivity. Its main users include sales teams, customer success managers, and team leaders who need to capture, analyze, and optimize meeting interactions.
Why Avoma is a good Gong alternative: Avoma offers meeting efficiency through AI-driven insights, which is a key differentiator from Gong. The platform provides automatic meeting transcriptions, allowing your team to focus on the conversation rather than note-taking. It also features smart note suggestions to capture essential points quickly. Avoma's ability to analyze conversation patterns can help your team refine its communication strategies.
Standout features and integrations:
Features include automatic transcription of meetings, which saves you time. The platform's smart note suggestions help you capture important points easily, while conversation analytics offer insights into your team's communication patterns.
Integrations include Zoom, Microsoft Teams, Google Meet, Slack, Salesforce, HubSpot, Pipedrive, Zoho CRM, and more.
Pros and Cons
Pros:
- Tracks the entire meeting lifecycle in one place
- Email recaps arrive quickly after each meeting
- Lower cost than Gong for similar coverage
Cons:
- Rigid contract terms
- Recording reliability can be patchy
Revenue Grid is a sales engagement platform to enhance sales productivity and provide visibility into sales processes. It is primarily used by sales teams and leaders who want to optimize sales pipelines and improve forecasting accuracy.
Why Revenue Grid is a good Gong alternative: Revenue Grid offers pipeline clarity, making it a strong alternative to Gong. The platform provides visual pipeline management, allowing your team to easily track deals and identify bottlenecks. Its AI-driven insights and forecasting tools help your team make informed decisions, prioritize actions, and predict outcomes with greater accuracy.
Standout features and integrations:
Features include automated activity capture to save time and ensure data accuracy. The platform offers customized sales playbooks to guide your team through each step of the sales process and advanced analytics for insights into performance and strategy optimization.
Integrations include Salesforce, Zoom, GoTo Meeting, Siebel, Oracle Sales Cloud, Workbooks, Creatio, and more.
Pros and Cons
Pros:
- Customized sales playbooks
- Auto-captures emails and meetings into CRM
- Timeline views clarify stalled and moving deals
Cons:
- Interface can feel dense for new sellers
- Advanced analytics feature is still evolving for power users
ExecVision is a conversation intelligence platform that focuses on improving sales team performance through call analysis and coaching. Its main users are sales managers and team leaders who want to improve communication skills and drive results.
Why ExecVision is a good Gong alternative: ExecVision offers automated coaching tools, which make it distinct from Gong. The platform allows your team to identify key areas for improvement through call scoring and feedback. It provides personalized learning paths to help your team members develop specific skills. Additionally, ExecVision's focus on actionable insights ensures your team can continuously improve its performance.
Standout features and integrations:
Features include call tagging, which helps categorize conversations for better analysis, and trend analysis to identify patterns in team performance. It also includes a searchable call library and coaching playlists, making it easy for your team to find and review past interactions.
Integrations include Salesforce, Slack, HubSpot, Zoom, Microsoft Teams, Outreach, Salesloft, and more.
Pros and Cons
Pros:
- Hands-on vendor support during rollout and training
- Tagging and snippets simplify sharing coachable moments
- Scorecards link specific calls to coaching goals
Cons:
- Search and organization can feel clunky
- Occasional glitches or slow call upload times
Pros and Cons
Pros:
- Browser extensions make tagging moments very fast
- Quick clip sharing supports async collaboration
- Excellent for global teams needing multilingual transcripts
Cons:
- No offline fallback if the connection drops
- Recording length limits frustrate long workshops
Weitere Gong-Alternativen
Hier sind einige weitere Gong-Alternativen, die es nicht in meine Auswahl geschafft haben, aber dennoch einen Blick wert sind:
- MeetGeek
For AI-generated meeting summaries and action items
- Fireflies
For searchable call transcripts at scale
- InsightSquared
For revenue analytics dashboards
- Jiminny
For collaborative call coaching
- Fathom
For live call highlights and instant recaps
- Observe.AI
For call center coaching and compliance
- Grain
For shareable video meeting highlights
- People.ai
For automatic activity capture for RevOps
- Enthu.AI
For QA scorecards in support teams
- Sybill
For emotion and sentiment insights on calls
How I Evaluate Gong Alternatives
I split my evaluation into baseline requirements—like AI transcription and CRM sync—and differentiators like VoC dashboards and pricing flexibility that separate the best options.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Conversation Recording & Transcription: I check whether a tool auto-records and transcribes across Zoom, Teams, and Google Meet with speaker identification and reliable accuracy.
- AI Conversation Intelligence: Each tool should surface topics, sentiment, competitor mentions, and buyer signals from calls rather than just providing raw transcripts.
- Voice-of-Customer Analytics: I look for aggregated trend dashboards that pull themes and customer language across hundreds of calls to fuel messaging and positioning work.
- CRM & Marketing Stack Integration: The platform should sync conversation data to CRMs like Salesforce or HubSpot and connect to marketing tools for pipeline-level reporting.
- Searchable Conversation Library: Teams need to search, tag, clip, and share call snippets across departments—for example, pulling a customer quote into a case study deck.
- Deal & Pipeline Insights: I evaluate whether the tool ties conversation activity to deal stages, win/loss outcomes, or funnel metrics that marketing teams use for attribution.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Competitive intelligence trackers are a big one—I look for tools that let marketing teams build custom trackers to flag competitor mentions, objections, and feature requests across calls in real time. Content snippet sharing matters just as much, especially when product marketers need to pull authentic customer quotes directly into battlecards or campaign assets. I also evaluate AI-generated call summaries, since a good recap saves hours when you're scanning dozens of calls for campaign insights.
Beyond Features
Pricing structure matters a lot here. Some platforms require full sales-tier licenses even when you only need marketing-focused access, so I check whether a vendor offers role-based seats or marketing-only plans. Security and compliance is another factor I evaluate—tools recording customer conversations need SOC 2 compliance and consent management at minimum. I also consider scalability and team fit, particularly whether a platform supports permissions that give marketers access to call data without full sales-level visibility.
Warum nach einer Gong-Alternative suchen?
Obwohl Gong eine gute Wahl für Account-Based-Marketing-Software ist, gibt es mehrere Gründe, warum manche Nutzer nach alternativen Lösungen suchen. Vielleicht suchen Sie nach einer Gong-Alternative oder sehen sich nach Gong-Konkurrenten um, weil …
- Sie eine bessere Integration mit Ihren bestehenden Tools benötigen
- Ihr Team mehr Möglichkeiten zur individuellen Anpassung benötigt
- Sie nach günstigeren, kosteneffizienteren Preisplänen suchen
- Sie Support benötigen, der in Ihrer Zeitzone verfügbar ist
- Ihr Unternehmen erweiterte Berichtsfunktionen benötigt
- Sie ein Tool mit einer kürzeren Einarbeitungszeit wünschen
Wenn Sie sich in einem dieser Punkte wiedererkennen, sind Sie hier richtig. Meine Liste enthält mehrere Optionen für Account-Based-Marketing-Software, die sich besser für große oder kleine Teams eignen, die mit diesen Herausforderungen bei Gong konfrontiert sind und nach alternativen Lösungen suchen.
Die wichtigsten Funktionen von Gong
Hier sind einige der wichtigsten Funktionen der Gesprächsintelligenz von Gong, die Ihnen dabei helfen, die Angebote alternativer Lösungen gegenüberzustellen und zu vergleichen:
- Erfassung und Analyse von Gesprächen: Zeichnet Anrufe, E-Mails und Meetings automatisch auf und transkribiert sie, sodass Ihr Team Muster erkennen kann, die sich auf die Ergebnisse von Geschäftsabschlüssen auswirken.
- Vertriebskommunikation: Automatisiert und personalisiert die Kontaktaufnahme, damit sich Ihr Team stärker auf den Verkauf konzentrieren kann.
- Verfolgung des Abschlussstatus: Überwacht den Status von Geschäftsabschlüssen und identifiziert gefährdete Verkaufschancen. Dabei werden Lösungen auf Grundlage erfolgreicher Muster bereitgestellt.
- KI-Prognosen: Analysiert Gesprächsdaten und CRM-Kennzahlen, um genaue Vertriebsprognosen zu erstellen und Geschäftsabschlüsse zu identifizieren, die Aufmerksamkeit benötigen.
- Intelligenz zur Teamentwicklung: Unterstützt einheitliches Coaching, indem Verhaltensweisen leistungsstarker Mitarbeitender und die Wirksamkeit von Schulungen erfasst werden.
- Vertriebsunterstützung: Nutzt KI, um Gesprächstrends zu analysieren, Kompetenzlücken zu erkennen und Schulungen zu optimieren. So kann Ihr Team erfolgreiche Botschaften skalieren.
- Technische Administration: Ermöglicht technischen Administratoren, Plattformeinstellungen zu konfigurieren, CRM-Aktualisierungen und Integrationen zu verwalten und die Datensynchronisierung für eine optimale Leistung sicherzustellen.
Wie geht es weiter?
Wenn Sie gerade Software für kontobasiertes Marketing recherchieren, wenden Sie sich für kostenlose Empfehlungen an einen SoftwareSelect-Berater.
Sie füllen ein Formular aus und führen ein kurzes Gespräch, in dem die spezifischen Anforderungen Ihres Unternehmens besprochen werden. Anschließend erhalten Sie eine Auswahlliste von Softwarelösungen, die Sie prüfen können. Die Berater unterstützen Sie sogar während des gesamten Kaufprozesses, einschließlich der Preisverhandlungen.