18 Mobile Marketing Courses To Take In 2025
Mobile marketing is often seen as a marketing channel suited for retail and ecommerce. But considering that your audience are among the Americans who check their phones 205 times a day, should you be ignoring that channel?
I didn't think so. But this also means you need to spend some time learning how to set up and execute marketing campaigns on mobile channels.
To make things easier for you, I've put together 18 of the best mobile marketing courses for learning all about in-app messaging, using push notifications to drive personalized interactions, and more.
Best Mobile Marketing Courses Shortlist
Here's my shortlist of the best mobile marketing courses out there:
- Mobile Marketing (AMA)
- Mobile Marketing, Optimization Tactics, and Analytics (UCI)
- Mobile Marketing Course (Digital Coach)
- Mobile Marketing Strategy (LinkedIn Learning)
- Advanced Mobile Marketing (Simplilearn)
- Maximizing Your Reach: Proven Mobile Marketing Techniques (LinkedIn Learning)
- Ultimate Apple Search Ads: Grow Your iOS App or Game (Udemy)
- Advanced Mobile Marketing Online (ILX Group)
- MS in Social Media and Mobile Marketing (Lubin School of Business)
- Learn Effective Mobile Marketing (Udemy)
- Mobile Marketing (HRCI Learning)
- Mobile Marketing Mastery (Udemy)
- Mobile Marketing (NSU)
- Mobile Marketing Academy (Udemy)
- Mobile Marketing (West Virginia University)
- Free Introduction to Mobile Marketing Course with Certificate (Great Learning)
- Mobile Marketing (ANA)
- Advanced Mobile Marketing Certification Training (Market Motive)
Find more details about each course below.
Overview Of The Best Mobile Marketing Courses
Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
1. Mobile Marketing (AMA)
This course focuses on mobile marketing strategies that cut across mobile websites and smartphones. Participants learn how to build mobile-first landing pages and responsive design principles for campaigns on the small screen.
- Who It’s For: Ideal for marketers and business professionals focusing on digital engagement via mobile devices
- Topics Covered:
- Mobile marketing fundamentals
- Multi-channel strategies
- Mobile-dedicated websites vs. responsive design
- Key metrics and analytics
- Case studies on mobile campaign effectiveness
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Member: $79
- Non-member: $99
- Take The Course: AMA
2. Mobile Marketing, Optimization Tactics, and Analytics (UCI)
This course bridges the gap between building mobile-first strategies and optimizing web-based campaigns for mobile screens. Participants also work on a digital marketing plan focused on the mobile marketing channel.
- Who It’s For: Beginners with an interest in mobile marketing
- Topics Covered:
- Mobile applications
- Marketing strategy
- Website optimization tactics
- Testing methodologies
- Analytics tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 weeks
- How Many Hours Of Instruction: 3 hours per week (self-paced)
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
3. Mobile Marketing Course (Digital Coach)
This course offers participants an in-depth look at how mobile marketing works, the tools and strategies that help drive engagement, and how to manage a mobile marketing plan within the broader marketing campaign.
- Who It’s For: Professionals in mobile marketing
- Topics Covered:
- SMS marketing tactics
- Mobile strategy development
- Mobile-friendly websites vs. apps
- In-app messages and push notifications
- Local mobile marketing and geolocation
- Mobile marketing analytics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: €189 + VAT
- Take The Course: Digital Coach
4. Mobile Marketing Strategy (LinkedIn Learning)
This course provides insights into creating impactful mobile marketing strategies that engage audiences and drive conversions. It focuses on tactics for using mobile devices to strengthen customer relationships and increase sales.
- Who It’s For: Intermediate learners in marketing
- Topics Covered:
- Building a mobile marketing strategy
- Audience engagement techniques
- Mobile conversion optimization
- Customer relationship building
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour 2 minutes
- How Many Hours Of Instruction: 1 hour 2 minutes
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: LinkedIn Learning
5. Advanced Mobile Marketing (Simplilearn)
This free course equips participants with a thorough understanding of mobile marketing, covering everything from app marketing to mobile advertising and analytics. It offers practical insights on responsive design, location-based marketing, and the essentials of mobile marketing regulations.
- Who It’s For: Beginners or professionals looking to deepen their mobile marketing expertise
- Topics Covered:
- Mobile marketing fundamentals
- App and mobile advertising
- Location-based marketing
- Social media integration with mobile
- Mobile analytics and performance tracking
- Mobile-specific rules and regulations
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Simplilearn
6. Maximizing Your Reach: Proven Mobile Marketing Techniques (LinkedIn Learning)
This course explores practical techniques for creating mobile marketing campaigns that engage users on their devices. It guides crafting effective content, expanding audience reach, and measuring campaign performance.
- Who It’s For: Marketing professionals, small business owners, entrepreneurs, and digital marketers
- Topics Covered:
- Crafting mobile-focused content
- Audience growth strategies
- Mobile campaign performance measurement
- Current mobile marketing trends and tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 46 minutes and 18 seconds
- How Many Hours of Instruction? 46 minutes and 18 seconds
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: LinkedIn Learning
7. Ultimate Apple Search Ads: Grow Your iOS App or Game (Udemy)
This online course teaches participants how to leverage Apple Search Ads to drive installs and boost iOS app and game visibility. It introduces strategies for creating effective campaigns, optimizing keywords, and enhancing app store performance through targeted ad placements.
- Who It’s For: Marketing professionals, app developers, small business owners, and entrepreneurs in the mobile app or gaming sectors
- Topics Covered:
- Setting up Apple Search Ads campaigns
- Search Match, Broad Match, and Exact Match strategies
- Keyword research and App Store Optimization (ASO)
- Custom Product Pages for improved conversion
- Advanced bidding tactics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1.5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $54.99
- Take The Course: Udemy
8. Advanced Mobile Marketing Online (ILX Group)
This course covers advanced mobile marketing techniques, focusing on effective advertising, responsive design, and integrated social media strategies. It includes quizzes and practical projects to reinforce learning and ensure skill application.
- Who It’s For: Mobile marketers, digital marketing professionals, business owners, aspiring marketers, and freelancers
- Topics Covered:
- Mobile product and service offerings
- Rules and regulations in mobile marketing
- Social media integration for mobile
- Responsive design and user experience
- Mobile advertising and search strategies
- Measurement and analytics in mobile marketing
- Online, In-Person, or Both? Online
- Exam Required? None
- Duration: 25 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $432
- Take The Course: ILX Group
9. MS in Social Media and Mobile Marketing (Lubin School of Business)
This course explores advanced methods for leveraging social media and mobile platforms to build and manage brand communications. It combines strategic marketing concepts with data-driven skills for planning, executing, and measuring digital campaigns.
- Who It’s For: Recent graduates, experienced marketers, and professionals
- Topics Covered:
- Evaluating and measuring digital marketing campaigns
- Implementing social media and mobile marketing strategies
- Digital campaign strategy and media planning
- Integrated marketing communications
- Online, In-Person, or Both? In-person
- Duration: Varies by student course load
- Eligibility Requirements:
- Bachelor's degree from an accredited institution
- Price: Request information
- Take The Course: Pace University
10. Learn Effective Mobile Marketing (Udemy)
This course provides insights into building mobile marketing strategies that effectively engage users and measure campaign success. It focuses on various mobile channels, from messaging to apps, and techniques for targeted brand marketing.
- Who It’s For: Marketing professionals, business owners, digital marketing agencies, and students of digital marketing
- Topics Covered:
- Understanding the mobile landscape
- Creating a clear mobile marketing strategy
- Targeting specific audience segments
- Measuring the success of mobile marketing campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 53 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $19.99
- Take The Course: Udemy
11. Mobile Marketing (HRCI Learning)
This course covers the essentials of mobile marketing, focusing on strategies for engaging audiences across mobile apps, websites, and social media. It emphasizes metrics and methods to drive customer action using the unique features of mobile devices.
- Who It’s For: Marketing professionals, business owners, HR specialists, and digital marketers interested in mobile marketing strategies
- Topics Covered:
- Introduction to mobile marketing
- Mobile device types and user engagement
- Mobile marketing regulations and guidelines
- Location-based services and mobile user targeting
- Loyalty programs and mobile coupons
- Types of mobile advertisements
- Key metrics for mobile marketing channels
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $79
- Take The Course: HRCI Learning
12. Mobile Marketing Mastery (Udemy)
This course offers a quick overview of mobile marketing techniques tailored to enhance online engagement and sales. It focuses on strategies for leveraging mobile platforms and aligning with e-commerce websites to boost brand visibility and customer interaction.
- Who It’s For: Individuals or businesses aiming to grow their online business through mobile
- Topics Covered:
- Core principles of mobile marketing
- High-converting campaign strategies
- Business app development
- Social marketing on mobile platforms
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 41 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements:
- Basic computer skills and literacy
- Price: $19.99
- Take The Course: Udemy
13. Mobile Marketing (NSU)
This course introduces mobile marketing strategies that help marketers effectively engage audiences across multiple channels, including websites, email, social media, and apps. It emphasizes key metrics, mobile-specific policies, and tools for building targeted mobile campaigns.
- Who It’s For: Marketers and business professionals interested in mobile marketing strategies
- Topics Covered:
- Key mobile marketing strategies
- Locating and engaging mobile users
- Mobile advertising techniques
- Understanding and using mobile marketing metrics
- Online, In-Person, or Both?: Online
- Exam Required?: Yes (minimum 70% score required for CEU credit)
- Duration: 90 days
- How Many Hours Of Instruction: 3 hours
- Eligibility Requirements: None
- Price: $95
- Take The Course: Northeastern State University
14. Mobile Marketing Academy (Udemy)
This course provides an in-depth look at mobile marketing, guiding participants through integrating mobile technology into business strategies. It covers the essentials of mobile websites and long-term planning to keep brands competitive in the mobile landscape.
- Who It’s For: Small-to-medium businesses, e-commerce professionals, and affiliate marketers
- Topics Covered:
- Fundamentals of mobile marketing
- Identifying mobile strategies for specific business needs
- Planning and strategy development
- Long-term mobile marketing integration
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 6 hours and 42 minutes
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $27.99
- Take The Course: Udemy
15. Mobile Marketing (West Virginia University)
This course examines the strategic use of mobile marketing, guiding participants through hands-on projects in mobile advertising, messaging, and campaign planning. It covers real-world applications such as setting up Facebook ads and text message campaigns and KPI tracking for campaign success.
- Who It’s For: Marketing professionals seeking to expand their skills in mobile strategy and campaign management
- Topics Covered:
- Advantages of a mobile-first marketing approach
- Mobile-optimized websites
- Text message and social media marketing
- Mobile advertising and apps
- KPI setting and ROI measurement
- Future trends in mobile marketing
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 8 to 10 hours per week
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: West Virginia University
16. Free Introduction to Mobile Marketing Course with Certificate (Great Learning)
This course provides a beginner-level introduction to mobile marketing, covering fundamental strategies and tools such as mobile SEO and App Store Optimization (ASO). It explains how to tailor marketing efforts to mobile consumer behavior and measure success through key performance indicators.
- Who It’s For: Beginners and professionals interested in mobile marketing fundamentals
- Topics Covered:
- Mobile marketing strategies
- Mobile SEO techniques
- App Store Optimization (ASO)
- Understanding mobile consumer behavior
- Key performance indicators (KPIs) for mobile marketing
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 1.5 hours
- How Many Hours of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Great Learning
17. Mobile Marketing (ANA)
This course reviews core mobile marketing products and strategies, exploring best practices for engaging users on mobile platforms. It includes interactive activities and assessments to reinforce learning and help marketers adapt to mobile trends.
- Who It’s For: Junior- to mid-level marketers looking to expand their mobile marketing knowledge
- Topics Covered:
- Core mobile marketing products
- Setting and refining mobile strategy
- Aligning mobile content with customer journeys
- Best practices for mobile engagement
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 70 minutes
- How Many Hours of Instruction: 70 minutes (might vary per user)
- Eligibility Requirements: None
- Price:
- Client-Side Tier and Platinum Tier: Free
- Gold Tier: $49
- Silver Tier: $79
- Non-member: $99
- Take The Course: ANA
18. Advanced Mobile Marketing Certification Training (Market Motive)
This course provides in-depth training on advanced mobile marketing techniques, integrating social marketing with mobile strategies to improve lead conversion and customer engagement. Participants engage with real-world projects, case studies, and tools to develop and measure effective mobile campaigns.
- Who It’s For: Mobile marketers, digital marketing professionals, and marketing managers
- Topics Covered:
- Mobile marketing strategy and social media integration
- Mobile-responsive design for user experience
- Mobile advertising campaigns (QR codes, AR, IVR)
- Measuring success with mobile marketing metrics
- Online, In-Person, or Both?: Online
- Exam Required?: Yes
- Duration: 25 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $899
- Take The Course: Market Motive
What’s Next?
Ready to keep growing? We've got a couple of other resources you might find helpful, such as:
- This list of must-read marketing strategy books to help you build a mobile marketing strategy that's tied to the broader marketing strategy
- Or this list of storytelling podcasts so you can ensure your storytelling hits the right notes with your prospects
- And finally, the 15 best B2B marketing podcasts of 2025 to stay looped into all that's changing on the broader marketing scale.
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