19 Best Influencer Marketing Courses For Upskilling In 2025
According to the LinkedIn Marketing Collective, 87% of B2B buyers prefer content from trusted industry influencers over branded sales messages. However, if you get your influencer approach wrong, it could irrevocably damage your brand.
To help you get your influencer marketing campaigns right, I've curated 19 of the best influencer marketing courses. Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
Best Influencer Marketing Courses Shortlist
Here's are the best influencer marketing courses from industry leaders and practitioners like Jessica Williamson, CXL, and CIM:
- Influencer Marketing Strategy (Rutgers the State University of New Jersey)
- Building the Brand Through Influencer Marketing (eCornell)
- Influencer Marketing with Dekker (Dekker)
- Influencer Marketing (UC San Diego)
- Influencer Marketing: Hire Right Influencers & Track Results (Udemy)
- Data-driven Influencer Marketing (CXL)
- How to Create an Influencer Marketing Strategy for Your Brand (Skillshare)
- Introduction to Influencer Marketing (Udemy)
- Influencer Marketing: Create Social Media Campaigns (Domestika)
- Influencer Marketing Foundations (LinkedIn Learning)
- Influencer Marketing Online Course (Jessica Williamson)
- Blogging and Influencer Marketing (Udemy)
- Influencer Marketing (Great Learning)
- Influencer Marketing (Acadium)
- Influencer Marketing Course (Boot Camp Digital)
- Influencer Marketing Masterclass To Grow Your E-commerce Biz (Udemy)
- Influencer Marketing (CIM)
- Influencer Marketing: Win in Branding - Beginner To Advanced (Udemy)
- The Ultimate Guide to Track and Measure the ROI of Your Next Influencer Marketing Campaign (Skillshare)
Find more details about each course below.
Overview Of The Best Influencer Marketing Courses
Below are detailed summaries of the best influencer marketing courses that made it onto my shortlist.
1. Influencer Marketing Strategy (Rutgers the State University of New Jersey)
This course focuses on how you can tailor influencer marketing strategy to various sectors, including B2B, B2C, and non-profits. Participants are exposed to influencer marketing frameworks, along with how they can be applied to their business context, to build an influencer marketing strategy that supports their marketing goals.
- Who It’s For: Marketing professionals and business owners
- Topics Covered:
- Two-step flow model of communication
- Creating social media influencer campaigns
- Building a pitch deck for influencer strategy
- Case studies of successful influencer marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 weeks
- How Many Hours Of Instruction: 7 hours a week (self-paced)
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
2. Building the Brand Through Influencer Marketing (eCornell)
This course teaches you how to use influencer marketing to build a brand while driving conversions and sales. Participants learn how to create an influencer program that aligns with brand goals and measure the effectiveness of their influencers.
- Who It’s For: Entrepreneurs, marketing consultants, and brand managers
- Topics Covered:
- Selecting the right influencers
- Aligning influencer marketing with brand strategy
- Campaign management
- Monitoring and evaluating influencer impact
- Budgeting and negotiation strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 weeks
- How Many Hours Of Instruction: 5-7 hours per week
- Eligibility Requirements: None
- Take The Course: eCornell
3. Influencer Marketing with Dekker (Dekker)
This course teaches a proven approach to gaining fame via influencer marketing two months. Participants learn how to build a memorable personal brand on their preferred social media platforms.
- Who It’s For: Aspiring influencers and content creators aiming to grow their social media presence
- Topics Covered:
- Instagram marketing and follower growth
- TikTok influencer strategies
- Personal brand building across social channels
- Content creation for social media marketing
- Understanding viral marketing and word-of-mouth
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months
- How Many Hours Of Instruction: 9 to 10 hours (self-paced)
- Eligibility Requirements: None
- Price: $89.99
- Take The Course: Udemy
4. Influencer Marketing (UC San Diego)
This course explores the history of influencer marketing, how the industry has changed over time, and the role of influencers in contemporary marketing campaigns. Participants will end the course with tools that help them to analyze their audience and launch contextual influencer campaigns.
- Who It’s For: Marketing students and professionals
- Topics Covered:
- Developing influencer strategies
- Selecting the right influencers
- Campaign management
- Legal considerations
- Measuring success
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 days
- How Many Hours Of Instruction: 2 hours per day
- Eligibility Requirements: None
- Price: $595
- Take The Course: UC San Diego
5. Influencer Marketing: Hire Right Influencers & Track Results (Udemy)
This influencer marketing course focuses on how to hire influencers and measure the results of your influencer marketing campaign. The facilitator shares an easy-to-learn step-by-step process for influencer identification. One you can put to use right away.
- Who It’s For: Business owners and marketers
- Topics Covered:
- How to find the right influencers
- Negotiating with influencers
- Setting up influencer campaigns
- Tracking campaign results
- Avoiding common mistakes
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5.5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $59.99
- Take The Course: Udemy
6. Data-driven Influencer Marketing (CXL)
CXL's online influencer marketing course focuses on approaching your influencer marketing campaigns with a data-driven mindset. From deciding what influencer partnerships to pursue to which story each influencer partner learns, this course is a great option if you are looking to improve on your campaign outcomes.
- Who It’s For: Data-driven marketers
- Topics Covered:
- Data analysis in influencer marketing
- Identifying high-performing influencers
- Setting measurable goals
- Optimizing campaigns with data insights
- Reporting and evaluating success
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours and 1 minute
- Eligibility Requirements: 3 hours and 1 minute
- Price: $299
- Take The Course: CXL
7. How to Create an Influencer Marketing Strategy for Your Brand (Skillshare)
This course teaches participants how to develop a tailored influencer marketing strategy for their brand. Participants leave with actionable insights on building a campaign from ground zero, brand-influencer alignment, and launching a campaign that lands with their audience.
- Who It’s For: Brand owners and beginners
- Topics Covered:
- Defining campaign goals
- Identifying the right influencers
- Developing campaign messaging
- Tracking performance
- Adjusting strategies for long-term success
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: 1 hour
- Eligibility Requirements: None
- Price: $159 per year
- Take The Course: Skillshare
8. Introduction to Influencer Marketing (Udemy)
This course provides a foundational overview of influencer marketing, focusing on the must-have skills for planning, executing, and evaluating influencer campaigns. Participants learn how to work with influencers and what content tactic work for which social media platforms.
- Who It’s For: Digital marketers and aspiring influencers looking to develop influencer marketing skills
- Topics Covered:
- Fundamentals of influencer marketing
- Types of influencers and their audiences
- Campaign planning and budgeting
- Reporting and analytics in influencer campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 to 2 hours
- How Many Hours Of Instruction: 1 to 2 hours
- Eligibility Requirements: Basic knowledge of social media
- Price: $39.99
- Take The Course: Udemy
9. Influencer Marketing: Create Social Media Campaigns (Domestika)
This course teaches participants how to create and manage influencer-driven social media campaigns. Participants get practical advice on how to develop strategies that align with their brand values and reach their target audiences.
- Who It’s For: Social media managers
- Topics Covered:
- Developing a campaign strategy
- Selecting influencers
- Managing collaborations
- Measuring campaign results
- Understanding social media trends
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Approximately 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $12.84
- Take The Course: Domestika
10. Influencer Marketing Foundations (LinkedIn Learning)
This course explores the core elements of an influencer marketing campaign. Participants learn about goal setting, negotiating compensation, and how to tie all that together when planning their campaign.
- Who It’s For: Marketing Beginners
- Topics Covered:
- Understanding the role of influencers
- Identifying the right influencers
- Developing influencer marketing strategies
- Measuring campaign success
- Navigating legal considerations
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: 1 hour
- Eligibility Requirements: None
- Price:
- Career Plan: $12.14 with 1-month free
- Teams Plan: $27.12 with 1-month free
- Take The Course: LinkedIn Learning
11. Influencer Marketing Online Course (Jessica Williamson)
Jessica Williamson's influencer marketing course teaches her approach to running successful campaigns. She shares how she identifies collaborators, her outreach tactics, and approach to campaigns.
- Who It’s For: Advanced marketers
- Topics Covered:
- Creating an influencer marketing strategy
- Identifying and reaching out to influencers
- Structuring influencer collaborations
- Measuring the success of campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 weeks
- Eligibility Requirements: None
- Price: $997 AUD
- Take The Course: Jessica Williamson
12. Blogging and Influencer Marketing (Udemy)
This course teaches participants how to build a successful blog and work with influencer marketing to drive traffic to their blog, grow their audience, and increase revenue. You'll leave with actionable strategies you can implement right away.
- Who It’s For: Aspiring bloggers and marketers looking to use influencer marketing to boost their online presence
- Topics Covered:
- Starting and optimizing a blog
- Growing a blog audience
- Collaborating with influencers
- Monetizing through influencer partnerships
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 to 2.5 hours
- How Many Hours Of Instruction: 2 to 2.5 hours (self-paced)
- Eligibility Requirements: None
- Price: $54.99
- Take The Course: Udemy
13. Influencer Marketing (Great Learning)
This course focuses on teaching participants about the key elements they need to create and run impactful influencer marketing campaigns. They also share tools and tactics you can use to build lasting relationships with potential influencers.
- Who It’s For: Individuals interested in learning the fundamentals of influencer marketing
- Topics Covered:
- Introduction to influencer marketing
- Identifying the right influencers
- Managing influencer partnerships
- Measuring campaign success
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1.5 hours
- How Many Hours Of Instruction: 1.5 hours
- Eligibility Requirements: None
- Price: Free
- Take The Course: Great Learning
14. Influencer Marketing (Acadium)
Acadium's influencer marketing course focuses on the basics of influencer marketing. It's great for a newbie to influencer marketing.
- Who It’s For: Beginners
- Topics Covered:
- Management tips
- Basics of influencer marketing
- Finding and contacting influencers
- Structuring influencer deals
- Analyzing the results of campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Acadium
15. Influencer Marketing Course (Boot Camp Digital)
This course teaches participants create and manage influencer campaigns that align with their brand goals. It covers strategies for identifying and partnering with influencers that maximize campaign results.
- Who It’s For: Marketing professionals
- Topics Covered:
- Creating an influencer marketing strategy
- Identifying and reaching out to influencers
- Structuring influencer collaborations
- Measuring the success of campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 to 4 hours
- How Many Hours Of Instruction: 3 to 4 hours (self-paced)
- Eligibility Requirements: None
- Price:
- Course only: $197
- All Acess Pass: $97 per month
- Take The Course: Boot Camp Digital
16. Influencer Marketing Masterclass To Grow Your E-commerce Biz (Udemy)
This course focuses on teaching you how to use influencer marketing to scale an e-commerce business. Participants learn how to find, negotiate and launch campaigns within an e-commerce context.
- Who It’s For: E-commerce business owners
- Topics Covered:
- Brand awareness
- Identifying profitable influencers for e-commerce
- Negotiating influencer deals
- Setting up influencer campaigns
- Tracking and analyzing influencer ROI
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 to 8 hours
- How Many Hours Of Instruction: 7 to 8 hours (self-paced)
- Eligibility Requirements: None
- Price: $39.99
- Take The Course: Udemy
17. Influencer Marketing (CIM)
CIM's influencer marketing course explores how marketers can work with influencers when running brand awareness campaigns. Participants also learn how to ties their campaign outcomes to their business goals.
- Who It’s For: Marketing professionals
- Topics Covered:
- The role of influencers in modern marketing
- Identifying the right influencers
- Building influencer relationships
- Measuring success of influencer campaigns
- Legal and ethical considerations
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 day
- Eligibility Requirements: None
- Price: £525
- Take The Course: CIM
18. Influencer Marketing: Win in Branding - Beginner To Advanced (Udemy)
This course teaches learners about working with influencers to boost their branding efforts. It includes practical tips and real-world examples to help you create and execute successful influencer campaigns.
- Who It’s For: Beginners to advanced marketers
- Topics Covered:
- Introduction to influencer marketing
- Selecting the right influencers
- Creating effective influencer campaigns
- Measuring campaign success
- Advanced branding strategies with influencers
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 to 7 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $69.99
- Take The Course: Udemy
19. The Ultimate Guide to Track and Measure the ROI of Your Next Influencer Marketing Campaign (Skillshare)
This course teaches marketers how to track and measure influencer marketing campaigns' return on investment (ROI). It provides practical insights and methods to analyze the success of collaborations with influencers using the right metrics.
- Who It’s For: Marketers focusing on ROI
- Topics Covered:
- Setting influencer campaign goals
- Defining key performance indicators (KPIs)
- Tools for tracking performance
- Calculating ROI
- Analyzing campaign success and adjusting strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1.5 hours
- How Many Hours Of Instruction: 1.5 hours
- Eligibility Requirements: None
- Price: $159/user annually
- Take The Course: Skillshare
What Next?
Aside's from our list of influencer marketing courses, we have a couple of other resources on influencer marketing, such as:
- The 15 must-read books on influencer marketing
- How B2B brands are using influencer marketing to drive growth
Ready to grow? Subscribe to The CMO newsletter to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.
