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As a long-time marketer with a deep passion for reading books and an interest in the world of influencers on social media, I recently set out to research and read the latest books on the topic of influencer marketing.

From the 15 that I've chosen to list below, you'll uncover the nuances of blogger engagement, acquire knowledge about the algorithms and methodologies essential for influencer marketing to work, and gain insights into the strategies and tactics used by today's top influencers to shape consumer decisions.

15 Best Books on Influencer Marketing

Having devoured numerous books in this niche, here are my top picks:

  1. Influencer Marketing by Duncan Brown and Nick Hayes
  2. Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing by Danny Brown, Sam Fiorella 
  3. Influencer Marketing: Building Brand Communities and Engagement by Sevil Yesiloglu, Joyce Costello 
  4. The New Influencers by Paul Gillin and Geoffrey A. Moore
  5. Winfluence by Jason Falls
  6. Influencer Marketing Strategy: How to Create Successful Influencer Marketing Paperback by Gordon Glenister 
  7. Influencer Marketing Center of Excellence by Heather Whaling
  8. The Influencer Code by Amanda Russell
  9. Social Media Marketing, 3 Books in One: Excellent Tricks to Grow Your Business, Instagram Marketing to Become a Famous Influencer, Tiktok and YouTube to Make Viral Videos by Dave Miller
  10. Marketing to Gen Z: The Rules for Reaching this Vast and Very Different Generation of Influencers by Jeff Fromm, Angie Read
  11. Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media by Justin Blaney D.M. and Kate Flemi
  12. Instagram Influencer Marketing Guide: Crush Instagram with Insider Influencer Strategy to Promote and Monetize Your Personal Or Product Brand by Chris J. Brodie
  13. Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising 1st ed. Edition by Aron Levin
  14. The Age of Influence: The Power of Influencers to Elevate Your Brand Paperback by Neal Schaffer
  15. Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue Paperback by Cloris Kylie

15 Best Books on Influencer Marketing

1. Influencer Marketing by Duncan Brown and Nick Hayes

Influencer Marketing by Duncan Brown and Nick Hayes books on influencer marketing

Summary:
Influencer Marketing explores the complex landscape of influencer marketing and uncovers the individuals who genuinely hold sway over your customers.

What You'll Learn:
You'll uncover the nuances of blogger engagement, including tactics for successful blogger identification and cooperation.

Why You Should Read It:
In a digital landscape where online personalities wield substantial influence over consumer choices, grasping their significance becomes paramount for marketers.

Quote From The Book:
"Influencer marketing isn't just about numbers; it's about authenticity and trust. Choose influencers who align with your brand's values, and watch your customer engagement soar."

About The Authors:
Influencer Marketing is written by Duncan Brown and Nick Hayes, both of whom have written a number of other books on various topics.

2. Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing by Danny Brown, Sam Fiorella 

Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing influencer marketing books

Summary:
Influence Marketing offers a comprehensive exploration of influencer marketing's role in building brand communities and driving engagement. This book serves as a practical guide for marketers looking to create meaningful connections with their audience through influencers.

What You'll Learn:
Gain knowledge about the algorithms and methodologies essential for harnessing influencer marketing in the context of entrepreneurs.

Why You Should Read It:
Building brand communities and engaging with your audience are vital components of a successful marketing strategy. This book provides valuable insights and practical advice on how influencer marketing can be a powerful tool in achieving these goals.

Quote From The Book:
"Influencer marketing, when done right, can turn brand enthusiasts into community advocates. It's about creating a sense of belonging and trust among your audience."

About The Authors:
Influence Marketing is written by Danny Brown and Sam Fiorella. Danny Brown is the host of several podcasts, has written a few books, and sometimes shares articles on his personal website. Sam Fiorella is a Partner at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences.

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3. Influencer Marketing: Building Brand Communities and Engagement by Sevil Yesiloglu, Joyce Costello

Influencer Marketing: Building Brand Communities and Engagement by Sevil Yesiloglu, Joyce Costello influencer marketing books

Summary:
Influencer Marketing: Building Brand Communities and Engagement offers a deep dive into the world of influencer marketing, focusing on the lessons to be gleaned from YouTube and Instagram for the future of digital advertising.

What You'll Learn:
You'll dive into the influence wielded by content creators on YouTube and Instagram, as these platforms play a pivotal role in influencer marketing.

Why You Should Read It:
Because staying updated on the freshest trends in advertising and influencer marketing is paramount, particularly on platforms like YouTube and Instagram.

Quote From The Book:
"YouTube and Instagram are not just platforms; they are ecosystems of influence. Understanding how to navigate these ecosystems is key to unlocking the full potential of influencer marketing for your brand."

About The Authors:
This influencer marketing book was written by Dr Sevil Yesiloglu, who is a senior lecturer at Queen Mary University of London in Marketing, and Dr Joyce Costello, who is a Senior Lecturer at Cardiff Metropolitan University.

4. The New Influencers by Paul Gillin and Geoffrey A. Moore

The New Influencers by Paul Gillin and Geoffrey A. Moore influencer marketing books

Summary:
The New Influencers by Paul Gillin and Geoffrey A. Moore explores the changing landscape of influence in the digital age.

What You'll Learn:
In this book, you'll discover the evolving role of influencers in the modern marketing ecosystem. Gain insights into the strategies and tactics used by these new b2c and b2b influencers to shape consumer decisions.

Why You Should Read It:
Understanding the power of new influencers is essential for marketers and business professionals seeking to thrive in the digital landscape. This book provides valuable perspectives on how to leverage this shift in influence for your brand's benefit.

Quote From The Book:
"The digital age has brought forth a new breed of influencers. They possess the ability to sway opinions and drive consumer actions like never before, and businesses must adapt to harness this transformation."

About The Authors:
Paul Gillin and Geoffrey A. Moore are accomplished authors and experts in the field of marketing and technology. Connect with Paul Gillin on LinkedIn and Twitter, or explore Geoffrey A. Moore's work on his personal website.

5. Winfluence by Jason Falls

5. Winfluence By Jason Falls influencer marketing books

Summary:
Winfluence by Jason Falls is a game-changing book that redefines influencer marketing, providing innovative strategies to ignite your brand. Falls challenges traditional influencer marketing concepts and offers a fresh perspective on how to leverage influencers effectively.

What You'll Learn:
In this book, you'll learn revolutionary approaches to influencer marketing. Discover how to identify the right influencers, develop authentic relationships, and co-create content that resonates with your audience.

Why You Should Read It:
Influencer marketing is evolving, and "Winfluence" is your guide to staying ahead of the curve. Jason Falls, a recognized expert in digital marketing, offers insights that can transform your approach.

Quote From The Book:
"Influence is not about follower counts; it's about building trust and connections with your audience. True 'influence' comes when you authentically engage with your influencers and co-create value for your brand."

About The Author:
Connect with Jason Falls on LinkedIn, follow him on Twitter, or visit his personal website for more insights and resources related to digital marketing and influencer strategies.

6. Influencer Marketing Strategy: How to Create Successful Influencer Marketing by Gordon Glenister

Influencer Marketing Strategy: How to Create Successful Influencer Marketing by Gordon Glenister influencer marketing strategy

Summary:
In Influencer Marketing Strategy, Gordon Glenister provides a comprehensive guide to creating effective influencer marketing campaigns.

What You'll Learn:
Gain valuable insights into the art of crafting and executing influential marketing strategies. Discover how to identify the right influencers, develop compelling campaigns, and measure their impact on your brand's success.

Why You Should Read It:
Gordon Glenister offers a wealth of experience and expertise in influencer marketing, making this book a must-read for marketers and businesses.

Quote From The Book:
"Influencer marketing is not just a trend; it's a fundamental shift in how brands connect with their audience. This book demystifies the process and empowers you to create impactful influencer campaigns."

About The Author:
Gordon Glenister is a renowned expert in influencer marketing and marketing strategy. You can connect with him on LinkedIn and Twitter, or explore his work and additional resources on his personal website.

7. Influencer Marketing Center of Excellence by Heather Whaling

Influencer Marketing Center of Excellence By Heather Whaling influencer marketing books

Summary:
Influencer Marketing Center of Excellence by Heather Whaling redefines the role of influencer marketing within the broader context of customer experience strategy.

What You'll Learn:
Within these pages, you'll discover how to establish an influencer marketing center of excellence that integrates influencer strategies seamlessly into your customer experience strategy.

Why You Should Read It:
Heather Whaling provides a fresh perspective on influencer marketing, emphasizing its pivotal role in shaping the customer experience.

Quote From The Book:
"Influencer marketing is more than just a promotional tactic; it's an integral part of your customer experience strategy. When done right, it can enhance brand loyalty and elevate the overall customer journey."

About The Author:
Connect with Heather Whaling on LinkedIn, follow her on Twitter, or visit her personal website for more information and insights related to influencer marketing and customer experience strategy.

8. The Influencer Code By Amanda Russell

The Influencer Code By Amanda Russell influencer marketing books

Summary:
The Influencer Code by Amanda Russell is your guide to unlocking the power of influencer marketing. Russell provides insights into building effective influencer campaigns that resonate with your target audience and drive real results.

What You'll Learn:
With this book, you'll gain a deep understanding of influencer marketing strategies. Learn how to identify the right influencers, create authentic collaborations, and measure the impact of your campaigns.

Why You Should Read It:
Amanda Russell's book offers a roadmap for marketers and businesses looking to harness the power of influencer marketing effectively.

Quote From The Book:
"Influencer marketing is about more than just partnering with popular individuals; it's about connecting with authentic voices that resonate with your audience. It's a strategic partnership that can drive real results."

About The Author:
Connect with Amanda Russell on LinkedIn, follow her on Twitter, or visit her personal website for additional insights and resources related to the niche.

9. Social Media Marketing, 3 Books in One: Excellent Tricks to Grow Your Business, Instagram Marketing to Become a Famous Influencer, Tiktok and YouTube to Make Viral Videos by Dave Miller

Social Media Marketing, 3 Books in One: Excellent Tricks to Grow Your Business, Instagram Marketing to Become a Famous Influencer, Tiktok and YouTube to Make Viral Videos by Dave Miller influencer marketing books

Summary:
This comprehensive book bundle by Dave Miller combines three essential books on social media marketing into one volume.

What You'll Learn:
With three books in one, you'll discover a treasure trove of insights and techniques for effective social media marketing. Learn how to harness the power of different social media platforms to achieve your business and influencer marketing goals.

Why You Should Read It:
Social media is a dynamic and ever-evolving landscape, and this book bundle equips you with the knowledge and strategies to navigate it effectively.

Quote From The Book:
"Social media is more than just a platform for connecting with friends; it's a powerful tool for growing your business and personal brand. With the right strategies, anyone can achieve success in the digital realm."

About The Author:
Social Media Marketing (three books in one) is written by Dave Miller, who is the author of several other books including Instagram Marketing Secrets, TikTok: The Complete Step-by-Step Guide, and YouTube Marketing Secrets.

10. Marketing to Gen Z: The Rules for Reaching this Vast and Very Different Generation of Influencers by Jeff Fromm, Angie Read

Marketing to Gen Z: The Rules for Reaching this Vast and Very Different Generation of Influencers by Jeff Fromm, Angie Read influencer marketing books

Summary:
Marketing to Gen Z provides valuable insights and strategies for understanding and effectively targeting Generation Z, the very different and influential generation born after the millennials. It outlines the rules for engaging with Gen Z influencers and understanding their unique characteristics.

What You'll Learn:
Gain a deep understanding of Generation Z's preferences, behaviors, and expectations. You'll also discover the key strategies and tactics for reaching and engaging with this influential demographic.

Why You Should Read It:
Generation Z is a critical target audience for many businesses and marketers, and understanding their distinct mindsets is crucial for success.

Quote From The Book:
"Generation Z is shaping the future of marketing and influencing trends in ways we couldn't have imagined. Embracing their unique characteristics and preferences is essential for brands seeking to thrive in the digital age."

About The Authors:
Marketing to Gen Z is written by Jeff Fromm and Angie Read. As the Millennial and Gen Z Marketing Guy, Jeff Fromm led the first public study of Millennials in 2010 and wrote his first book, titled Marketing to Millennials. Angie Read is also the author of two other books: Mental Health Hacks and Invisible Scars.

11. Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media by Justin Blaney D.M. and Kate Fleming

Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media By Justin Blaney D.M. and Kate Fleming influencer marketing books

Summary:
With a witty title, Will Post for Profit dives into the dynamic world of social media marketing, showcasing how both brands and influencers are capitalizing on the power of platforms like Instagram, Facebook, and TikTok. The book unveils the strategies and tactics employed by successful social media players.

What You'll Learn:
With this book, you'll learn the intricacies of social media marketing, from the perspectives of both brands and influencers.

Why You Should Read It:
Social media has become a formidable arena for business and personal brand growth. Will Post for Profit offers valuable insights for individuals and businesses seeking to leverage social media effectively.

Quote From The Book:
"In today's digital age, social media has become a powerful tool for both individuals and businesses to connect with audiences, build brand loyalty, and drive revenue. Success in this landscape requires a deep understanding of social media dynamics."

About The Authors:
Connect with Justin Blaney D.M. on LinkedIn and follow him on Twitter. Connect with Kate Fleming on LinkedIn and follow her on Twitter.

12. Instagram Influencer Marketing Guide: Crush Instagram with Insider Influencer Strategy to Promote and Monetize Your Personal Or Product Brand by Chris J. Brodie 

Instagram Influencer Marketing Guide: Crush Instagram with Insider Influencer Strategy to Promote and Monetize Your Personal Or Product Brand by Chris J. Brodie influencer marketing books

Summary:
The Instagram Influencer Marketing Guide is your go-to resource for leveraging Instagram's potential to promote and monetize personal or product brands. The book offers an insider's perspective on influencer strategies and tactics to help you succeed on the platform.

What You'll Learn:
Discover the secrets of Instagram influencer marketing. Learn how to identify the right influencers, build effective partnerships, and create compelling content that resonates with your target audience. You'll also explore proven strategies for brand promotion and monetization on Instagram.

Why You Should Read It:
Instagram is a powerful platform for brand promotion and personal branding. Whether you're an aspiring influencer or a business owner seeking to boost your online presence, this guide provides valuable insights and practical advice to navigate the world of Instagram influencer marketing.

Quote From The Book:
"Instagram has revolutionized the way we connect, promote, and monetize. This guide equips you with the knowledge and strategies to crush it on the platform."

About The Author:
Chris J. Brodie is an author, investor and entrepreneur. Having a decade long experience in Investment Banking specifically in the Hospitality & Travel sector he helped financed entrepreneurs and many became very successful. 

13. Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising 1st ed. Edition by Aron Levin

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising 1st ed. Edition by Aron Levin influencer marketing books

Summary:
In Influencer Marketing for Brands, Aron Levin explores the dynamic world of influencer marketing with a focus on YouTube and Instagram. It provides valuable insights into the future of digital advertising and how brands can leverage influencers effectively.

What You'll Learn:
Discover the strategies and tactics needed to excel in influencer marketing as Aron Levin takes you on a journey through the world of YouTube and Instagram, showcasing what these platforms can teach you about the evolving landscape of digital advertising.

Why You Should Read It:
This book is a great resource for marketers and brands aiming to stay ahead in the digital advertising arena. Whether you're seeking to understand the intricacies of influencer marketing or looking to enhance your existing strategies, this book provides essential guidance.

Quote From The Book:
"Influencer marketing is not just a trend but a fundamental shift in the way brands connect with their audience. This book offers practical insights into leveraging YouTube and Instagram to navigate this evolving landscape."

About The Author:
Connect with Aron Levin on LinkedIn, follow him on Twitter, or learn more about him on his personal website.

14. The Age of Influence: The Power of Influencers to Elevate Your Brand Paperback by Neal Schaffer

. The Age of Influence: The Power of Influencers to Elevate Your Brand Paperback – March 17, 2020 by Neal Schaffer influencer marketing books

Summary:
The Age of Influence dives into the significant impact influencers have on brand elevation. The book provides a comprehensive look at the power of influencers in modern marketing and how they can boost your brand's success.

What You'll Learn:
Neal Schaffer uncovers the strategies, tactics, and secrets that make influencers a driving force in brand elevation. You'll explore real-world examples and practical advice to harness this power for your brand.

Why You Should Read It:
The Age of Influence is a must-read for marketers and brands aiming to thrive in today's competitive landscape. Neal Schaffer's expertise and engaging writing style make this book a valuable resource for both beginners and experienced professionals in the field.

Quote From The Book:
"Influencers are not just content creators; they are trusted advisors who can elevate your brand in ways you never thought possible. This book will show you how to leverage their power."

About The Author:
Connect with Neal Schaffer on LinkedIn, follow him on Twitter, or learn more about him on his personal website.

15. Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue Paperback by Cloris Kylie

Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue Paperback – April 24, 2018 by Cloris Kylie influencer marketing books

Summary:
Beyond Influencer Marketing by Cloris Kylie takes a unique approach to influencer marketing by guiding readers to create meaningful connections with influential individuals to establish authority, expand your email list, and increase revenue.

What You'll Learn:
Discover the strategies and tactics needed to move beyond traditional influencer marketing as Cloris Kylie reveals the art of building genuine relationships with influential people, unlocking opportunities for authority, list growth, and revenue generation.

Why You Should Read It:
If you are seeking a fresh perspective on influencer marketing, this book offers a compelling approach. Cloris Kylie's insights into creating meaningful connections with influencers can revolutionize your marketing efforts and yield long-term benefits.

Quote From The Book:
"Influencer marketing doesn't end with a single campaign; it begins with a lasting connection. This book will show you how to transform influencers into advocates for your brand."

About The Author:
Connect with Cloris Kylie on LinkedIn, and follow her on Twitter for updates and insights. You can also explore more on her personal website.

Which Books Do You Recommend?

If you believe there are essential books on influencer marketing that we might have missed or overlooked, we invite you to share your recommendations with us on LinkedIn. Your insights and suggestions are valuable in shaping the ongoing conversation and learning in the realm of influencer marketing.

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Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.