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With years of experience in marketing automation under my belt, I'm here to share an in-depth look at Marketing Creatio software. My aim is to provide you with clear, concise information to help you determine if this marketing automation software aligns with your needs. I understand the importance of making the right choice, and I'm committed to giving you the insights you seek.

Marketing Creatio Marketing Automation Software dashboard review
Marketing Creatio is an all-encompassing marketing platform guiding the customer journey and speeding up the lead-to-revenue process.

Marketing Creatio Product Overview

Marketing Creatio is a robust marketing automation software that aids businesses in streamlining their marketing efforts. Primarily designed for mid-sized to large enterprises, this software offers enhanced lead management and personalized communication. Users benefit from its ability to segment and nurture leads more effectively, addressing the challenge of scattered data and inconsistent marketing efforts.

Standout features include its visual campaign designer, advanced analytics, and extensive customization options.


  • Visual Campaign Designer: This tool allows for intuitive creation of marketing campaigns, helping marketers visualize the flow and engagement points.
  • Advanced Analytics: It provides deep insights into campaigns, enabling businesses to gauge the effectiveness of their marketing strategies.
  • Customization: With Marketing Creatio, companies can tailor the platform to fit their specific marketing needs and workflows.
  • Lead Nurturing: Improve lead nurturing by capturing and tracking leads through a broad range of sources.


  • Learning Curve: Some users might find it challenging to navigate the platform initially due to its breadth of features.
  • Integration Limitations: Not all third-party tools integrate smoothly, which can be a hindrance for businesses reliant on multiple software solutions.
  • Resource Intensive: Smaller teams may find it overwhelming, given the expansive features and tools it offers.

Expert Opinion

Having analyzed various marketing automation platforms, I can confidently say that Marketing Creatio holds a distinct position in the market. Its visual campaign designer and advanced analytics are certainly superior to many of its competitors. While the pricing might be on the higher side, the functionality it provides offers significant value.

The support team is responsive, and the interface, although with a slight learning curve, becomes quite intuitive with use. Integrations could be improved, but with its current offerings, it's certainly a tool worth considering. For businesses with a sizable marketing team and the need for extensive customization, Marketing Creatio stands as a top choice.

Marketing Creatio: The Bottom Line

When juxtaposed with other marketing automation platforms, Marketing Creatio's unique offering lies in its extensive customization capabilities and an intuitive visual campaign designer. Unlike many tools that offer a one-size-fits-all solution, Marketing Creatio allows businesses to mold the software to their unique requirements. The advanced analytics component, in particular, gives businesses an edge by enabling them to dive deep into campaign metrics and adjust strategies with precision.

Marketing Creatio Deep Dive

Unpack the intricate details of Marketing Creatio, shedding light on its specifications, standout functionalities, marketing automation integrations, pricing, and more, to give you a comprehensive understanding of the platform.

360-degree view of contact and account data in Marketing Creatio platform
You can see a comprehensive insight into contacts and accounts, showcasing a full engagement history throughout the entire customer journey.

Product Specifications

  1. Lead Management - Yes
  2. Campaign Management - Yes
  3. Email Marketing - Yes
  4. Multi-Channel Marketing - Yes
  5. Landing Page Builder - Yes
  6. Behavior Tracking - Yes
  7. Reporting and Analytics - Yes
  8. Segmentation - Yes
  9. Social Media Integration - Yes
  10. Customer Retention - Yes
  11. Event/ Webinar Marketing - No
  12. A/B Testing - Yes
  13. Predictive Analytics - No
  14. Visual Campaign Builder - Yes
  15. Personalization - Yes
  16. Real-time Monitoring - Yes
  17. Mobile Marketing - No
  18. SMS Marketing - No
  19. Native CRM Integration - Yes
  20. Drip Campaigns - Yes
  21. Task Management - Yes
  22. Workflow and Process Automation - Yes
  23. Role-Based Access - Yes
  24. Integrations/API - Yes
  25. Contact Scoring - Yes

Feature Overview

  1. Lead Management: It allows businesses to capture, track, and create lead generation and opportunity management strategies effectively.
  2. Campaign Management: Users can plan, execute, and monitor multi-channel campaigns.
  3. Email Marketing: Facilitates personalized communication with potential and existing customers.
  4. Landing Page Builder: Create customized landing pages to capture leads.
  5. Behavior Tracking: Understand and analyze customer behavior across platforms to fully understand customer journeys.
  6. Reporting and Analytics: Dive deep into data, making informed marketing decisions for sales forecasting purposes.
  7. Segmentation: Target specific customer segments for personalized communication.
  8. Visual Campaign Builder: Craft and visualize marketing campaigns intuitively.
  9. Workflow Automation: Streamline and automate repetitive business process management and marketing tasks.
  10. Contact Scoring: Prioritize leads based on their engagement and likelihood to convert.

Standout Functionality

  • Visual Campaign Builder: Unlike many tools, Marketing Creatio provides an intuitive and visually appealing campaign design and dashboard experience.
  • Native CRM Integration: Many platforms offer CRM platform capabilities, but Marketing Creatio’s native integration with project management tools and sales management tools ensures data quality optimization.
  • Personalization: Beyond standard personalization and templates, Marketing Creatio delivers a more in-depth, context-aware customization for messages.


Marketing Creatio provides native integrations with leading platforms like Salesforce, Microsoft Dynamics, Zoho, and HubSpot. Their API allows businesses to develop custom integrations based on specific needs. Additionally, there are several add-ons available to enhance the no-code platform’s functionality.


Pricing upon request.

Ease of Use

Navigating Marketing Creatio initially presents a learning curve, primarily due to its comprehensive set of features. Yet, once familiar, the user interface is quite intuitive. Onboarding can be time-intensive but is an investment in maximizing the tool’s capabilities.

Customer Support

Marketing Creatio offers responsive support through channels like live chat and email. They also provide an extensive library of documentation and webinars. However, some users report longer wait times during peak hours.

Marketing Creatio Use Case

Who would be a good fit for Marketing Creatio?

For businesses, sales teams, and sales reps with extensive marketing needs, especially those looking for deep customization, Marketing Creatio proves invaluable. Mid-sized to large enterprises find it particularly helpful. The most loyal customers appreciate its robust features and seamless CRM software integration. It's best suited for industries with complex marketing workflows.

Who would be a bad fit for Marketing Creatio?

Small businesses or startups might find the multichannel platform overwhelming. Teams looking for simple, plug-and-play solutions might not fully utilize its capabilities. Industries with straightforward marketing needs might find the tool excessive.

Marketing Creatio FAQs

How user-friendly is Marketing Creatio for beginners?

There's an initial learning curve, but with time, users find the interface intuitive.

Can Marketing Creatio integrate with my existing CRM?

Yes, it offers native integrations with major CRM systems and an API for custom integrations. This can help with digital marketing automations that speak directly to your customer management systems, which can help greatly with personalizing campaigns.

Is there a mobile version available?

Currently, Marketing Creatio does not have a dedicated mobile marketing module or mobile app for Android and iOS devices.

How does Marketing Creatio handle data privacy?

The platform complies with major data privacy regulations and ensures user data protection.

Are there any training or onboarding resources available?

Yes, Marketing Creatio offers a range of resources, including webinars, documentation, and tutorials to help users get started.

How scalable is Marketing Creatio for growing businesses?

The platform is designed to cater to businesses of all sizes, making it a scalable solution as companies grow.

Does Marketing Creatio support multi-channel marketing campaigns?

Yes, users can plan, execute, and monitor campaigns across multiple channels seamlessly.

What's the feedback on their customer support?

Generally, the support is responsive and helpful, though there can be longer wait times during peak hours.

Alternatives to Marketing Creatio

  • HubSpot: Known for its user-friendly interface, it’s excellent for businesses just venturing into automation.
  • Salesforce: Owned by Salesforce, it offers deep CRM integration and is ideal for B2B marketing.
  • ActiveCampaign: A solution for those looking for extensive email marketing features coupled with automation.

Looking for more options? You can find the best options in this list of the best marketing automation software.

Marketing Creatio Company Overview & History

Marketing Creatio, a key product from Creatio, aims to streamline business marketing processes. Adopted by various multinational companies, it is a private company headquartered in Boston, MA. Their mission revolves around helping businesses accelerate. Founded in 2002, they've consistently added innovative features to cater to modern business needs.


After a comprehensive review, Marketing Creatio emerges as a powerful marketing automation tool, particularly suited for businesses with extensive and specific marketing needs. Its strengths lie in customization, comprehensive features, and CRM integration. However, smaller businesses might find it a bit much. I'd love to hear from current or past users, so please share your own Marketing Creatio review in the comments.

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By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.