30 Best SMS Marketing Software Reviewed For 2024

Omnisend is an SMS marketing tool for building targeted campaigns, automating customer segmentation, and tracking customer behavior. You can customize SMS messages to target specific groups or even individual customers.

Why I Picked Omnisend: Omnisend enables you to engage with customers at key points in their customer journey like when they sign up for a list, place an order, or abandon their cart. The software supports all country codes, making it easy to reach customers worldwide. Omnisend's SMS for one-off campaigns eliminates the need to set up a recurring campaign, making it ideal for businesses that want to send time-sensitive messages. It implements an SMS credits subscription system, allowing users to refill or cancel as needed.

Omnisend Standout Features and Integrations

Key features include robust omnichannel marketing automation, allowing businesses to seamlessly integrate and automate their marketing campaigns across multiple channels such as email, SMS, and push notifications, ensuring consistent and personalized messaging across various touchpoints. Omnisend provides advanced segmentation and targeting options, empowering businesses to create highly targeted and relevant campaigns based on customer behavior, preferences, and purchase history. 

Integrations include 29Next, Megento, AfterShip, Shopify, WooCommerce, Alloy Automation, Amazon Advertising, BigCommerce, Cartloop, Easyship, GemPages, Intercom, Involve.me, LiveChat, Shopify, and dozens of other tools for customer support, CRM, workflow automations, and website builders.

Klaviyo is a marketing automation platform that helps businesses build smarter digital relationships with their customers. It offers a range of tools, including email, SMS, mobile push, and web forms, as well as features for segmentation, flows, campaigns, and reporting.

Why I Picked Klaviyo: I like the platform's advanced segmentation capabilities that enable businesses to create highly personalized messages based on detailed customer data, such as purchase history and predicted lifetime value. Furthermore, Klaviyo supports multiple sending options, including toll-free numbers and shortcodes, and ensures compliance with regulations through features like automatic consent management and quiet hours. 

Klaviyo Standout Features and Integrations

Key features include SMS and email marketing capabilities, a customer data platform that consolidates data from various sources, providing a unified view of each customer, and over 60 pre-built flow templates, which can be customized using a drag-and-drop flow builder. Other notable features include AI-driven insights and web forms.

Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.

EZ Texting is a text marketing platform that leverages artificial intelligence to facilitate effective SMS communication between businesses and their customers. Its AI-driven features, such as AI Compose, Team Inbox, and AI Reply, support rapid and personalized interactions, positioning EZ Texting as a leading solution for businesses aiming to enhance customer engagement through text marketing.

Why I Picked EZ Texting: EZ Texting stands out as an SMS marketing software by enabling businesses to effectively engage with their audience through targeted text message campaigns. It simplifies creating, sending, and managing bulk SMS messages, offering features like automated responses, customizable templates, and keyword opt-ins to grow subscriber lists. The platform excels in delivering measurable results through detailed analytics, allowing businesses to assess the impact of their campaigns and refine strategies for better engagement.

EZ Texting Standout Features and Integrations

Features include sophisticated automation tools that allow businesses to schedule and send text messages based on specific triggers or events. This includes drip campaigns, appointment reminders, and follow-ups, which can be automated to ensure timely and relevant communication with customers. This feature saves time and improves efficiency by automating routine communications, allowing businesses to focus on strategic activities.

Integrations include HubSpot, Constant Contact, Squarespace, Shutterstock, Magento, Volusion, Shift4Shop, iContact, Shippo, BigCommerce, Big Cartel, Google Ads, Keap, and dozens of other options across ecommerce software, CRMs, and marketing apps.

Keap is a small business CRM and automation platform that offers solutions for organizing, marketing, selling, and growing a business. It provides tools for marketing automation, lead capture, sales automation, and lifecycle automation,

Why I Picked Keap: Keap offers a comprehensive SMS marketing solution that integrates with its CRM and marketing automation platform. The software allows businesses to send personalized text messages, automate follow-ups, and track customer interactions, enhancing engagement. Keap's platform includes features such as contact management, segmentation, and analytics, which help businesses target their audience more effectively. 

Keap Standout Features and Integrations

Features include appointment scheduling, invoicing, payment processing, multi-channel communication, dynamic form creation, lead capture, pipeline management, marketing and sales automation, contact management, and sales reporting.

Integrations include AppointmentCare, Bonjoro, Gmail, Jotform, PlusThis, AdEspresso, BigCommerce, Outlook, ScheduleOnce, WordPress, Wistia, and thousands more through Zapier. Keap also has an open API for custom integrations.

HubSpot Marketing is a comprehensive CRM integration tool that seamlessly integrates marketing, sales, and customer service functions into one powerful platform. Its unique selling point lies in its ability to provide comprehensive CRM integration, offering features such as marketing automation, sales, support, chat, email marketing, and social media management.

Why I Picked HubSpot Marketing: I chose HubSpot Marketing for SMS marketing software because it offers a comprehensive CRM integration, including features such as lead scoring, interaction tracking, and sales forecasting. What makes HubSpot stand out is its wide range of marketing automation tools, including email tracking, social media management, and a drag-and-drop email editor. It is best for comprehensive CRM integration because it also offers features such as contact management, task management, and mobile app availability, making it a one-stop solution for all marketing and CRM needs.

HubSpot Marketing Standout Features and Integrations

Features include marketing automation software that leverages CRM data to create automated campaigns, email marketing tools for bulk email optimization and drip campaigns, and a free online form builder for capturing leads. Additionally, HubSpot provides a landing page builder, ads software, and various forms like exit intent and pop-up forms to engage visitors and convert leads.

Integrations include Gmail, Google Calendar, HubSpot for WordPress, Outlook, Zapier, Google Ads, Facebook Ads, Zoom, Slack, LinkedIn Sales Navigator, Mailchimp, Instagram, Twitter, Canva, Salesforce, Eventbrite, and Stripe.

Textedly is a cloud-based SMS marketing platform that helps businesses of all sizes send bulk text messages to their customers. It's designed to make it easy for you to create, manage, and track your text message marketing campaigns, all from a user-friendly dashboard. With Textedly, you can send out promotions, updates, and alerts to your customers.

Why I Picked Textedly: Textedly excels in SMS marketing, particularly when it comes to soliciting business reviews on platforms like Facebook or Google. By utilizing Textedly's SMS campaigns, businesses can send targeted messages to their customers, encouraging them to leave reviews on popular review platforms. The software allows for personalized messages that include specific links to the business's review pages, making it convenient for customers to navigate directly to the desired platform. With Textedly's robust analytics and tracking features, businesses can monitor the effectiveness of their review request campaigns and adjust their strategies accordingly.

Textedly Standout Features & Integrations

Key features include the ability to send to up to 18,000 messages per month on the highest plan, which means you can send dozens or hundreds of campaigns out a year without hitting a limit. You can store and manage unlimited contacts, no matter which plan you are on, and then segment them into targetted lists and send out campaigns accordingly. Another useful feature is the ability to schedule messages in advance, so you can plan your campaigns and ensure your messages go out at the perfect time.

Integrations include Slack, Salesforce, Hubspot, Intercom, Pipedrive, Shopify, Mailchimp, Facebook Lead Ads, Google Sheets, Google Docs, Google Calendar, WordPress, Zoho CRM, Helpscout, Twitter, and others. You can unlock further integrations using Zapier, but that requires a separate subscription and may incur additional costs.

Mobile Text Alerts is a software that facilitates SMS marketing automation for businesses, offering a suite of features to connect with customers through text messaging. The service stands out due to its comprehensive automation capabilities, including automated drip campaigns and smart replies, as well as its ability to personalize messages.

Why I chose Mobile Text Alerts: I selected this tool because of its automation capabilities. You can schedule messages, create smart replies, and easily sync your contacts by integrating the platform with your other tools. It also provides in-depth data analytics and AI technology for campaign optimization. The software's mobile app is available for both Android and iOS devices.

Mobile Text Alerts Standout Features & Integrations

Key features include the range of SMS capabilities provided by the platform. These cover mass texting to send messages to large groups, and MMS messaging for sending multimedia content. The platform also allows for message scheduling and two-way texting for interactive communication. Other cool features are mobile surveys, automated messages, text-to-join options, and customizable keywords for automated responses or alert sign-ups.

Integrations can be configured using a paid Zapier account.

SlickText is an SMS marketing platform designed to facilitate communication between businesses and their customers via text messages. It also provides a suite of tools that support the creation, delivery, and analysis of text message campaigns.

Why I Picked SlickText: This platform offers various SMS capabilities like text to win, text to join, and text message surveys. It can also help you set up automated texts and auto-responses to incoming texts. But what really sets it apart from other providers is its focus on campaign building and management. You can create automated workflows using the software, and then track the performance of your campaigns over time. Its robust analytics tool can track key metrics like click rates, response data, opt-in stats, and abandoned cart revenue.

SlickText Standout Features & Integrations

Key features include the platform's personalization tools. You can capture and store key customer information from leads and customers, like first name or product preference. Then, you can use that information to send more targeted SMS marketing communications. Personalization can be used for both one-on-one and mass-text initiatives, supporting your marketing and you customer support teams.

Integrations include Salesforce, Mailchimp, ActiveCampaign, Shopify, Slack, GetResponse, HubSpot, and Campaign Monitor, among others. A paid Zapier account can also unlock additional integrations.

SimpleTexting is a versatile text messaging platform that allows businesses to efficiently engage with their customers through SMS marketing and communication.

Why I Picked SimpleTexting: SimpleTexting allows you to do 2-way messaging with your customer with a new toll-free or local number. You can facilitate customer support and filter responses by time-waiting and time-received. You can add notes to a conversation and organize each conversation along with its historical data in a streamlined fashion along with the recipient’s data collected from your CRM. You schedule texts and set up specific dates and times for your messages to go out. This helps you plan your messaging cycle months in advance.

SimpleTexting Standout Features and Integrations

Key features include advanced automation capabilities, enabling businesses to create automated workflows and drip campaigns, saving time and effort by sending targeted messages based on customer behavior or specific triggers.Plus, SimpleTexting provides a seamless two-way messaging system that allows businesses to have real-time conversations with their customers, fostering meaningful interactions and building stronger relationships. 

Integrations include Shopify, BigCommerce, Zoho, Mailchimp, and HubSpot. Additional possibilities are possible through Zapier, allowing it to work with 1000+ apps, but this requires a separate sign-up and may incur additional costs.

Attentive is a text messaging tool that analyzes customer behavior and has features like abandoned cart recovery, page visits, and personalized text messages. Attentive also lets you send transactional messages like order confirmation and shipment notifications.

Why I Picked Attentive: Attentive excels in the realm of SMS marketing and loyalty programs by providing businesses with a comprehensive solution to engage and retain customers effectively. With Attentive, businesses can leverage the power of SMS messaging to deliver personalized and timely messages, including promotional offers, exclusive discounts, and loyalty rewards. The platform's robust targeting and segmentation capabilities enable businesses to tailor their messages based on customer behavior, preferences, and purchase history, ensuring relevant and engaging content. Attentive also offers powerful automation features, allowing businesses to set up automated loyalty program workflows that nurture customer relationships and drive repeat purchases.

Attentive Standout Features and Integrations

Key features include its coupons tool. Attentive lets you upload a CSV file of unique coupons (individualized for each subscriber), create a static coupon (same coupon for all subscribers), or pull unique coupon codes from a third party database. The reporting feature gives real-time analytics so you can conduct A/B tests on what’s working best for your business. Attentive also has rich media support, where you can coordinate a comprehensive text messaging campaign across SMS, MMS, and video.

Integrations include Amperity, Prehook, Daasity, Okendo, LoyaltyLion, Punchh, Malomo, Olo, Gorgias, Ometria, and Recharge. They have over 100 pre-built integrations and offer access to their flexible APIs.