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There are so many different SMS marketing software solutions that making a shortlist of the best can be tricky. You want something that enables you to reach customers directly on their mobile phones, ensuring high visibility and engagement rates—and now need the right tool for your business and team. I've got you covered! In this post, I share from my personal experience using many different SMS marketing tools, and share my picks of the best SMS marketing software overall.

What Is SMS Marketing Software?

SMS marketing software is a tool that enables businesses to send bulk text messages for marketing purposes to a targeted audience. The purpose is to allow for the creation, scheduling, and dispatching of personalized messages, often used for promotions, alerts, and customer engagement. This software also provides features for managing contact lists, segmenting audiences, and analyzing the effectiveness of campaigns through metrics like delivery rates and response rates.

Overviews Of The 10 Best SMS Marketing Software

These are the 10 best SMS marketing software on my longlist of picks. You can find the rest of my selection at the bottom of the article if you don’t find what you are looking for here.

1

Omnisend

Best SMS + email marketing packages

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
669 reviews

Free plan available

From $16/month

Omnisend is an SMS marketing tool for building targeted campaigns, automating customer segmentation, and tracking customer behavior. You can customize SMS messages to target specific groups or even individual customers.

Why I Picked Omnisend: Omnisend enables you to engage with customers at key points in their customer journey like when they sign up for a list, place an order, or abandon their cart. The software supports all country codes, making it easy to reach customers worldwide. Omnisend's SMS for one-off campaigns eliminates the need to set up a recurring campaign, making it ideal for businesses that want to send time-sensitive messages. It implements an SMS credits subscription system, allowing users to refill or cancel as needed.

Omnisend Standout Features and Integrations

Key features include robust omnichannel marketing automation, allowing businesses to seamlessly integrate and automate their marketing campaigns across multiple channels such as email, SMS, and push notifications, ensuring consistent and personalized messaging across various touchpoints. Omnisend provides advanced segmentation and targeting options, empowering businesses to create highly targeted and relevant campaigns based on customer behavior, preferences, and purchase history. 

Integrations include 29Next, Megento, AfterShip, Shopify, WooCommerce, Alloy Automation, Amazon Advertising, BigCommerce, Cartloop, Easyship, GemPages, Intercom, Involve.me, LiveChat, Shopify, and dozens of other tools for customer support, CRM, workflow automations, and website builders.

Pros

  • Multichannel marketing automation
  • Free 50 messages/month (250 contacts)
  • Great for ecommerce businesses

Cons

  • Non-ecomm brands may struggle
  • Steeper learning curve
2

EZ Texting

Best for AI-driven text marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
484 reviews

100 free credits (1 credit per text)

From $39/month

EZ Texting is a text marketing platform that leverages artificial intelligence to facilitate effective SMS communication between businesses and their customers. Its AI-driven features, such as AI Compose, Team Inbox, and AI Reply, support rapid and personalized interactions, positioning EZ Texting as a leading solution for businesses aiming to enhance customer engagement through text marketing.

Why I Picked EZ Texting: EZ Texting stands out as an SMS marketing software by enabling businesses to effectively engage with their audience through targeted text message campaigns. It simplifies creating, sending, and managing bulk SMS messages, offering features like automated responses, customizable templates, and keyword opt-ins to grow subscriber lists. The platform excels in delivering measurable results through detailed analytics, allowing businesses to assess the impact of their campaigns and refine strategies for better engagement.

EZ Texting Standout Features and Integrations

Features include sophisticated automation tools that allow businesses to schedule and send text messages based on specific triggers or events. This includes drip campaigns, appointment reminders, and follow-ups, which can be automated to ensure timely and relevant communication with customers. This feature saves time and improves efficiency by automating routine communications, allowing businesses to focus on strategic activities.

Integrations include HubSpot, Constant Contact, Squarespace, Shutterstock, Magento, Volusion, Shift4Shop, iContact, Shippo, BigCommerce, Big Cartel, Google Ads, Keap, and dozens of other options across ecommerce software, CRMs, and marketing apps.

Pros

  • Robust integration capabilities
  • Supports MMS to text images, videos, and audio
  • Keyword opt-in feature enables customers to sign up for messages

Cons

  • Texting to the US and Canada only
  • Learning curve for advanced features
3

Textedly

Best for collecting customer reviews

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8
288 reviews

14-day trial (50 msg free)

$26/month (500 msg)

Textedly is a cloud-based SMS marketing platform that helps businesses of all sizes send bulk text messages to their customers. It's designed to make it easy for you to create, manage, and track your text message marketing campaigns, all from a user-friendly dashboard. With Textedly, you can send out promotions, updates, and alerts to your customers.

Why I Picked Textedly: Textedly excels in SMS marketing, particularly when it comes to soliciting business reviews on platforms like Facebook or Google. By utilizing Textedly's SMS campaigns, businesses can send targeted messages to their customers, encouraging them to leave reviews on popular review platforms. The software allows for personalized messages that include specific links to the business's review pages, making it convenient for customers to navigate directly to the desired platform. With Textedly's robust analytics and tracking features, businesses can monitor the effectiveness of their review request campaigns and adjust their strategies accordingly.

Textedly Standout Features & Integrations

Key features include the ability to send to up to 18,000 messages per month on the highest plan, which means you can send dozens or hundreds of campaigns out a year without hitting a limit. You can store and manage unlimited contacts, no matter which plan you are on, and then segment them into targetted lists and send out campaigns accordingly. Another useful feature is the ability to schedule messages in advance, so you can plan your campaigns and ensure your messages go out at the perfect time.

Integrations include Slack, Salesforce, Hubspot, Intercom, Pipedrive, Shopify, Mailchimp, Facebook Lead Ads, Google Sheets, Google Docs, Google Calendar, WordPress, Zoho CRM, Helpscout, Twitter, and others. You can unlock further integrations using Zapier, but that requires a separate subscription and may incur additional costs.

Pros

  • Targeted & personalized messages
  • Robust analytics & tracking features
  • Opt-in compliance

Cons

  • Customers sometimes hesitant to give out phone numbers online
4

Mobile Text Alerts

Best for robust SMS marketing automation

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
68 reviews

14-day free trial

From $25/month

Mobile Text Alerts is a software that facilitates SMS marketing automation for businesses, offering a suite of features to connect with customers through text messaging. The service stands out due to its comprehensive automation capabilities, including automated drip campaigns and smart replies, as well as its ability to personalize messages.

Why I chose Mobile Text Alerts: I selected this tool because of its automation capabilities. You can schedule messages, create smart replies, and easily sync your contacts by integrating the platform with your other tools. It also provides in-depth data analytics and AI technology for campaign optimization. The software's mobile app is available for both Android and iOS devices.

Mobile Text Alerts Standout Features & Integrations

Key features include the range of SMS capabilities provided by the platform. These cover mass texting to send messages to large groups, and MMS messaging for sending multimedia content. The platform also allows for message scheduling and two-way texting for interactive communication. Other cool features are mobile surveys, automated messages, text-to-join options, and customizable keywords for automated responses or alert sign-ups.

Integrations can be configured using a paid Zapier account.

Pros

  • User-friendly and easy to learn
  • Incremental pricing tiers based on message quantities
  • Excellent customer service

Cons

  • Limited spam and security threat detection
  • 160 character SMS limit
5

SlickText

Best for managing SMS marketing campaigns

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.9
167 reviews

14-day free trial

From $29/month

SlickText is an SMS marketing platform designed to facilitate communication between businesses and their customers via text messages. It also provides a suite of tools that support the creation, delivery, and analysis of text message campaigns.

Why I Picked SlickText: This platform offers various SMS capabilities like text to win, text to join, and text message surveys. It can also help you set up automated texts and auto-responses to incoming texts. But what really sets it apart from other providers is its focus on campaign building and management. You can create automated workflows using the software, and then track the performance of your campaigns over time. Its robust analytics tool can track key metrics like click rates, response data, opt-in stats, and abandoned cart revenue.

SlickText Standout Features & Integrations

Key features include the platform's personalization tools. You can capture and store key customer information from leads and customers, like first name or product preference. Then, you can use that information to send more targeted SMS marketing communications. Personalization can be used for both one-on-one and mass-text initiatives, supporting your marketing and you customer support teams.

Integrations include Salesforce, Mailchimp, ActiveCampaign, Shopify, Slack, GetResponse, HubSpot, and Campaign Monitor, among others. A paid Zapier account can also unlock additional integrations.

Pros

  • Lots of plan tiers to cater to various needs
  • Rollover texts with all paid plans
  • Quick and easy set-up process

Cons

  • No automated workflows in lower-tier plans
  • Message limits with all plans
6

SimpleTexting

Best for messaging automation

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
625 reviews

14-day free trial

From $45/month

SimpleTexting is a versatile text messaging platform that allows businesses to efficiently engage with their customers through SMS marketing and communication.

Why I Picked SimpleTexting: SimpleTexting allows you to do 2-way messaging with your customer with a new toll-free or local number. You can facilitate customer support and filter responses by time-waiting and time-received. You can add notes to a conversation and organize each conversation along with its historical data in a streamlined fashion along with the recipient’s data collected from your CRM. You schedule texts and set up specific dates and times for your messages to go out. This helps you plan your messaging cycle months in advance.

SimpleTexting Standout Features and Integrations

Key features include advanced automation capabilities, enabling businesses to create automated workflows and drip campaigns, saving time and effort by sending targeted messages based on customer behavior or specific triggers.Plus, SimpleTexting provides a seamless two-way messaging system that allows businesses to have real-time conversations with their customers, fostering meaningful interactions and building stronger relationships. 

Integrations include Shopify, BigCommerce, Zoho, Mailchimp, and HubSpot. Additional possibilities are possible through Zapier, allowing it to work with 1000+ apps, but this requires a separate sign-up and may incur additional costs.

Pros

  • Intuitive and user-friendly interface
  • Two-way messaging system
  • Segmentation and personalization options

Cons

  • Limited integration options
  • Contact sync and advanced automations cost extra
7

Attentive

Best for designing loyalty programs

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8
267 reviews

60-day free trial

$300/month + 0.02/SMS

Attentive is a text messaging tool that analyzes customer behavior and has features like abandoned cart recovery, page visits, and personalized text messages. Attentive also lets you send transactional messages like order confirmation and shipment notifications.

Why I Picked Attentive: Attentive excels in the realm of SMS marketing and loyalty programs by providing businesses with a comprehensive solution to engage and retain customers effectively. With Attentive, businesses can leverage the power of SMS messaging to deliver personalized and timely messages, including promotional offers, exclusive discounts, and loyalty rewards. The platform's robust targeting and segmentation capabilities enable businesses to tailor their messages based on customer behavior, preferences, and purchase history, ensuring relevant and engaging content. Attentive also offers powerful automation features, allowing businesses to set up automated loyalty program workflows that nurture customer relationships and drive repeat purchases.

Attentive Standout Features and Integrations

Key features include its coupons tool. Attentive lets you upload a CSV file of unique coupons (individualized for each subscriber), create a static coupon (same coupon for all subscribers), or pull unique coupon codes from a third party database. The reporting feature gives real-time analytics so you can conduct A/B tests on what’s working best for your business. Attentive also has rich media support, where you can coordinate a comprehensive text messaging campaign across SMS, MMS, and video.

Integrations include Amperity, Prehook, Daasity, Okendo, LoyaltyLion, Punchh, Malomo, Olo, Gorgias, Ometria, and Recharge. They have over 100 pre-built integrations and offer access to their flexible APIs.

Pros

  • 100+ pre-built integrations
  • Design loyalty programs and coupons
  • A/B testing capabilities

Cons

  • Costly for smaller teams
  • Need more BI integrations options
8

Twilio

Best for customer support services

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
393 reviews

5000 free active hours

$1/user/hour or $150/user/month

Twilio is a fully programmable cloud communications solution with features like message personalization, customization, and an SMS workflow builder, and more. Twilio provides 2-way communication solutions for customer support via its conversations API.

Why I Picked Twilio: Twilio excels in providing SMS marketing and customer support solutions by offering a robust and scalable platform that enables businesses to seamlessly integrate SMS functionality into their marketing and support workflows. With Twilio, businesses can easily send and receive SMS messages programmatically, leveraging its APIs and developer-friendly tools. This allows for personalized and targeted SMS marketing campaigns, as well as efficient customer support interactions through two-way messaging. Twilio's platform also provides features like message templates, automated responses, and delivery tracking, ensuring reliable message delivery and enhancing the overall customer experience. 

Twilio Standout Features and Integrations

Key features include a global carrier network, allowing businesses to reach customers across the globe reliably and efficiently. With its extensive coverage, businesses can engage with their customers on a global scale. Twilio provides a suite of developer-friendly APIs and tools, enabling businesses to easily integrate SMS functionality into their existing applications and systems. Twilio's platform supports a wide range of messaging types beyond standard SMS, including MMS, WhatsApp, and Facebook Messenger

Integrations include Microsoft Teams, Emotive, Gladly, Telemarketr, Iterable, Leanplum, Sprinklr, Fastcall, CallTracker, Meya, PagerDuty, PingPilot, VoiceBase, Freshworks, and many other apps. You can access their API for other integration options. 

Pros

  • Holistic marketing solution
  • Volume discounts for SMS
  • Tons of integrations options

Cons

  • Steep learning curve
  • Convoluted trial and pricing structure
9

Kimoby

Best for service bookings and reminders

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8
69 reviews

Free demo

From $349/month

Kimoby is an SMS marketing solution that helps your frontline staff communicate and build relationships with your customers via texting and MMS. With Kimoby, businesses can create targeted SMS marketing campaigns, delivering relevant offers and promotions to drive customer engagement and conversions.

Why I Picked Kimoby: Kimoby is a great choice for service providers. With Kimby, you can automate important but repetitive customer interaction tasks, like service updates, order confirmations, follow-ups, and appointment reminders. Customers can easily confirm or reschedule appointments directly through text messages, improving efficiency and reducing no-show rates. They offer two-way texting, appointment reminders, recall and maintenance notifications, and upselling tools. You can also get paid directly from the app with Kemoby Pay.

Kimoby Standout Features and Integrations

Key features include two-way sync with your customer management system. You can pull contact information right from your CRM and use it for SMS marketing campaigns. Kimby also has a translation system, which lets you translate incoming messages from customers in the language of your choosing. It translates the message directly in the conversation interface (no hopping in and out to another window).

Integrations include CDK Global, Auto/Mate, Dealertrack, Protractor, Autosoft, PBS Systems, Lightspeed Retail POS, HopDrop, and STorm Kiosks, among others.

Pros

  • Great choice for service-based brands
  • Bookings and maintenance reminders
  • Review management capabilities

Cons

  • Heavy focus on automotive integrations
  • Lean reporting and analytics features
10

Ovation

Best for customer feedback

Free demo

From $149/user/month

Ovation SMS marketing platform is a powerful and intuitive solution that helps businesses engage with their audience through personalized text messaging campaigns. They have a heady focus on customer feedback, issue resolution, and review management.

Why I Picked Ovation: Ovation excels in SMS marketing by incorporating customer feedback features that enhance engagement and drive results. Through its platform, businesses can gather valuable feedback from customers via SMS surveys, polls, and reviews, enabling them to understand customer preferences, measure satisfaction, and make data-driven decisions. Ovation's intuitive interface allows for easy customization and automation of feedback campaigns, ensuring timely and targeted interactions with customers. The platform also provides robust analytics and reporting tools, empowering businesses to analyze customer feedback data, identify trends, and optimize their marketing strategies.

Ovationstandout Features and Integrations

Key features include personalized SMS campaigns based on customer behaviors, allowing businesses to create tailored messages that resonate with their audience. Ovation provides automated two-way messaging, enabling businesses to engage in real-time conversations with customers and address their queries or concerns promptly.

Integrations are available via Ovation's API and webhooks or by using features that import and export HL7 messages.

Pros

  • 2-question, SMS-based surveys
  • Company review management
  • Includes customer chat platform

Cons

  • Mostly for feedback solicitation
  • Few native integrations
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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Other Options

Here are the rest of my best SMS marketing software picks, including a brief description of what I think they would best be used for.

  1. CallTrackingMetrics (CTM)

    Best for digital agencies

  2. Klaviyo

    Best customer segmentation features

  3. Blueshift

    Best for data-driven companies

  4. Trumpia

    Best for tailor-made customer journeys

  5. Textmagic

    Best for two-way SMS chat with customers

  6. TXTImpact

    Best for international comms

  7. TapMango

    Best mobile ordering for restaurants and retail

  8. Avochato

    Best for growing enterprises

  9. Birdeye

    Best for small businesses

  10. Revetize

    Best for strategic coaching

  11. Mozeo

    Best for click tracking and reply management

  12. Community

    Best simple intelligence suite

  13. vCita

    Best for entrepreneurs

  14. SalesNexus

    Best for conversation routing

  15. Salesmsg

    Best for unlimited contacts

  16. Teledrip

    Best lead follow-up software

  17. Jasmin Gateway

    Best free open source SMS software

  18. TextBetter

    Best to send and receive texts from a landline

  19. Clickatell

    Best for secure chat 2 pay features

  20. TextP2P

    Best for flexible pricing & rollover credits

How I Selected The Best SMS Marketing Software

Selecting the best SMS marketing software involves a comprehensive and meticulous process to ensure that the chosen tools meet the needs of marketers and provide accurate and actionable insights. The first step is to define the criteria for evaluation. The criteria often include factors such as data collection and integration capabilities, data visualization and reporting features, predictive analytics capabilities, ease of use, scalability, customer support, pricing, and overall value for money.

Once the criteria are established, the next step is to conduct thorough research and analysis of the available SMS marketing software in the market. This process involves evaluating vendor websites, reading product reviews, comparing feature lists, and considering feedback from industry experts and users. The software's reputation, track record, and customer testimonials also play a crucial role in the selection process.

Core Funtionality

All SMS marketing software must have the following two core functionalities:

  • Ability to send SMS messages to a targeted audience, including both bulk and individual messaging
  • Provide tools to manage subscriber lists, allowing businesses to collect and organize customer contact information

Key Features

SMS marketing software typically offers a range of key features designed to enhance the effectiveness and efficiency of SMS marketing campaigns. Some key features include:

  1. Bulk Text Messaging: The ability to send SMS messages to a large number of recipients simultaneously, streamlining the process of reaching a wide audience with promotional messages, updates, or alerts.
  2. Automated Messaging: Automation features allow businesses to set up triggers and workflows that automatically send SMS messages based on specific customer actions or events, such as abandoned carts, birthdays, or order confirmations. This saves time and ensures timely communication with customers.
  3. Subscriber Management and Segmentation: Tools for managing and organizing subscriber lists, allowing businesses to collect and store customer contact information. Segmentation capabilities enable businesses to segment subscribers based on specific criteria, enabling targeted messaging to specific customer segments.
  4. Personalization: The ability to personalize SMS messages by dynamically inserting customer data, such as names or purchase history, to create more personalized and engaging content. Personalization helps businesses build stronger connections with customers and improve campaign performance.
  5. Analytics and Reporting: Comprehensive analytics and reporting features provide insights into the performance of SMS campaigns. Businesses can track metrics like delivery rates, open rates, click-through rates, and conversion rates to assess campaign effectiveness and make data-driven decisions.
  6. Two-Way Messaging: Interactive communication capabilities that allow businesses to engage in two-way conversations with customers via SMS. This feature enables customers to respond to messages, ask questions, or provide feedback, fostering engagement and strengthening customer relationships.
  7. Compliance and Opt-Out Management: SMS marketing software typically includes features to ensure compliance with regulations, such as obtaining proper consent from subscribers and managing opt-outs or unsubscribe requests.
  8. Contact Management: Practice of organizing and maintaining a database of contacts or business relationships. It involves capturing, updating, and organizing contact information such as names, mobile phone numbers, and email addresses.
  9. Autoresponders: Automated systems that send pre-set messages as responses to incoming text messages. They are commonly used for various purposes, such as acknowledging message receipt, providing information, or managing customer interactions.

These key features collectively enable businesses to execute effective SMS marketing campaigns, reach their target audience, and optimize customer engagement and conversions.

Usability

A user-friendly interface, easy onboarding for team members, and intuitive workflows ensure that businesses can quickly set up campaigns, manage subscriber lists, and analyze results. Drag-and-drop workflows, easy mass messaging, a mobile app, and reporting templates are a few examples of quality-of-life tools I look for.

Customizability

Customizability is essential when selecting an SMS marketing tool as it allows businesses to tailor their messaging to specific audiences, increasing relevance and engagement. With the ability to customize SMS campaigns based on factors such as demographics, behaviors, or preferences, businesses can create personalized experiences that resonate with their customers.

Software Integations

Integration with other marketing tools, customer relationship management (CRM) systems, ad management systems, BI tools, or ecommerce platforms enables businesses to leverage existing data and streamline workflows for seamless SMS marketing.

People Also Ask

Here are a few questions I wanted to cover to complement this list.

How does SMS marketing compare to email marketing?

SMS marketing and email marketing may cover some of the same features—sending coupons and promos, for example. But they have some notable differences you should consider before deciding which to use for a marketing campaign:

SMS Marketing

Pros:

  • Immediate: Average read rate within 5 minutes.
  • High Open Rates: Nearly 98% of SMS messages are opened.
  • Direct: Bypasses spam filters.
    Concise: Forces concise messaging due to character limits.

Cons:

  • Limited Space: Typically 160 characters.
  • Cost: Can be more expensive per message.
  • Intrusive: Can be perceived as more invasive.
  • Opt-in Necessary: Must obtain explicit permission.

Email Marketing

Pros:

  • Detailed: Allows for longer, more detailed content.
  • Visual: Can include images, videos, and links.
  • Segmentation: Easy targeting and personalization possible.
  • Cost-effective: Often cheaper with bulk campaigns.

Cons:

  • Lower Open Rates: Typically 15-25%.
  • Spam: Risk of landing in spam folders.
  • Delays: Delivery and open times can vary.
  • Over-saturation: Many users receive numerous emails daily.

In Sum: SMS offers immediacy and high engagement, but at a cost and with brevity. Email provides depth and visuals, but risks being overlooked. Both can be effective depending on the message and target audience. Choose wisely.

What are the benefits of SMS marketing software?

SMS marketing software offers several benefits for businesses looking to leverage the power of text messaging as a marketing channel. Some of the key benefits include:

  1. High Open and Engagement Rates: SMS messages have significantly higher open rates compared to other marketing channels. 89% of Americans report checking their phone within 10 minute of waking up each day.
  2. Personalized and Targeted Messaging: SMS marketing software provides the ability to personalize messages based on customer data and preferences. Personalization helps build stronger connections with customers and enhances the overall customer experience.
  3. Instant and Direct Communication: Text marketing offers instant and direct communication with customers on your SMS list, allowing businesses to deliver important information or promotions promptly.
  4. Cost-Effective and High ROI: SMS marketing software enables businesses to send bulk messages at a fraction of the cost of other marketing methods. The high engagement rates and targeted messaging of SMS campaigns often result in a high return on investment (ROI).
  5. Automation and Time Savings: SMS marketing software often includes automation features that allow businesses to set up triggers and workflows to send messages automatically based on customer actions or events.
  6. Trackable and Measurable Results: Metrics like delivery rates, open rates, click-through rates, and conversion rates provide valuable insights into the effectiveness of SMS marketing efforts, enabling businesses to optimize their strategies for better results.

How do you use SMS marketing?

Using SMS marketing services is a great way for companies to reach a large number of people at once via SMS texts. SMS marketing can be used in the following ways:

  1. Remind customers of upcoming events like meeting appointments
  2. Send coupons and gift cards based on their important life events or ongoing offers
  3. Send transactional communications like order confirmation or shipment information
  4. Send abandoned cart reminders to increase conversions
  5. Send automated responses to customers to acknowledge their queries
  6. Segment customers based on their behavioral journeys on your site
  7. Personalize marketing messages at scale and via automation

How much does SMS marketing software cost?

The cost of SMS software can vary depending on several factors, including the features and capabilities offered, the number of subscribers or messages included in the pricing plans, and the specific needs of the business.

Entry-level plans typically start at around $20 to $50 per month and are suitable for small businesses or those with a limited subscriber base. These plans often include a set number of messages per month and basic features such as bulk messaging and basic automation.

For larger businesses or those with complex requirements, enterprise or custom plans are available. The pricing for these plans is often tailored to the specific needs of the business, and the cost can exceed $1,000 per month. These plans typically offer high message volumes, advanced customization options, dedicated support, and additional features like API access or custom integrations.

The Takeaway

When it comes to choosing the best SMS marketing software for your business, there are several exceptional options available. These top SMS marketing software solutions offer unique features and functionalities that cater to different business needs. Whether you prioritize automation, personalization, analytics, or integration capabilities, these software options provide a solid foundation for executing effective SMS marketing campaigns. By leveraging the power of SMS, businesses can engage with their audience, drive conversions, and achieve marketing success in today's mobile-centric world.

For tips on SMS marketing and more, subscribe to the CMO Newsletter.

By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.