Best MRM Software Shortlist
Here’s the shortlist of the MRM tools that I highly recommend:
- MRMcentral - Best for collaboration
- Kantata - Best for growing teams
- Screendragon- Best for integrations
- Workamajig - Best for teams working with freelancers
- Pimcore - Best open-source MRM software
- Canto - Best user-friendly MRM software
- Marmind - Best for analytics and reporting
- IntelligenceBank - Best for heavily regulated industries
- Wrike - Best for integrations
- ResourceSpace - Best free MRM software
- Filecamp - Best value for money
- Wedia - Best for enterprise companies
Managing your marketing resources helps you organize your assets, track approvals, and keep track of the most up-to-date brand guidelines. The good news is that using marketing resource management (MRM) software centralizes all these activities, making it easier for you and your team to manage all your marketing resources.
I’ve provided a detailed summary of each tool below, outlining why I’ve chosen them, what they’re useful for, and the pros and cons of using them. I’ll also briefly describe what MRM software is, the selection criteria I used to find these platforms, and answer some commonly-asked questions.
What is MRM Software?
MRM software is a platform that stores, tracks, and organizes all your marketing resources. It provides everyone with a central location to access valuable brand assets, as well as to review the status and availability of other marketing resources.
Every software is different, but most platforms have the following features:
- Data asset management (DAM)
- Brand management
- Project management
- Integrations
- Workflow automation
- Analytics and reporting
Overview of the 12 Best MRM Software Platforms
In this section, I outline 12 of the best MRM platforms in no particular order. I’ve added a simple description alongside each header which tells you why each platform is helpful and when to use it.
I also cover the pros and cons of each platform, the pricing, an outline of any integrations, and any other useful features.
1. MRMcentral - Best for collaboration
MRMcentral is a resource management platform designed specifically for marketers. It allows marketing teams to plan and manage their resources, plan their budgets, and manage digital assets in a central location.
Why I picked MRMcentral:
MRMcentral made my list because of how easy it is for users to work together. The platform is designed specifically with marketers in mind, which means it’s big on collaboration.
For example, you can create different work areas for threaded discussions, task schedules, budget planning, and so on. Plus, you can create approval pathways for the creation of new digital assets, which speeds up the process and keeps everything in one location. It’s also easy to add, transfer or remove people from projects.
Standout Features and Integrations:
Features cover a lot of capacity and resource planning. You can set limits on the number of hours each person can work and be assigned work each week, view everyone’s workload on a single screen, and review how your marketing resources are being used. I really like how when you need to make tweaks, you can do so in a matter of clicks.
Integrations are not available.
Price: Pricing upon request.
Free Trial: Free demo.
Pros:
- Designed specifically for marketing teams
- Easy to collaborate
- Helpful customer service
Cons:
- No integrations
- User interface is outdated
2. Kantata - Best for growing teams
Kantata is a cloud-based platform that helps teams manage their business resources, including their schedules and capacity.
Why I picked Kantata:
Kantata’s resource center uses a simple calendar layout, which I really like. You can easily see which team members are working at capacity, and which team members have availability in their schedule. You can also see how team members are spending their time and what skills they have, which helps you make informed decisions about resource allocation.
The software is ideal for scaling teams, mostly because it’s flexible and easy to add new users, update permissions, change user access, and respond to the changing needs of a growing business.
Standout Features and Integrations:
Features that Kantata offers go beyond just management of marketing resources and include tools for creating sales forecasts, visualizing profit margins, and tracking project progress in real-time.
Integrations include work management tools like Salesforce, Sage, and Slack, which helps teams manage their workflow effectively.
Price: $59.00 per month.
Free Trial: Free demo
Pros:
- Easy to visualize and track capacity in real-time
- Flexible interface is ideal for growing teams
- See how resource allocation impacts your revenue
Cons:
- Training required to use the software
- No free trial
3. Screendragon - Best for integrations
Screendragon is a work management platform with the features, functionalities, and integrations to successfully manage your marketing resources.
Why I picked Screendragon:
Screendragon made the cut for a couple of reasons. Firstly, because it has powerful marketing resource management features. You can view a real-time resource calendar, use the drag-and-drop feature to easily reshuffle tasks, and create resourcing analytics and reports to analyze what’s going well and what to improve.
Secondly, I chose it for the list because it’s a fully-integrated platform. It connects with Zapier, meaning users can access to 1000 third-party integrations. As a result, you can create a seamless marketing resource management system.
Standout Features and Integrations:
Features include digital asset management, which allows users to create brand asset libraries and store all brand guidelines in a central location. Users can also use AI-powered features (such as automation) to streamline their resource management processes and free up time to focus on other tasks.
Integrations include Zapier, Box, Trello, Google Drive, SAP, and more.
Price: Pricing upon request.
Free Trial: Free demo.
Pros:
- Over 1000+ integrations
- Easy digital asset management
- Customizable interface
Cons:
- The interface can be overwhelming
- It can be difficult to move backwards in a workflow
4. Workamajig - Best for teams working with freelancers
Workamajig is a project management platform with resource management capabilities.
Why I picked Workamajig:
I chose Workamajig because of its ability to incorporate freelance contractors into the resource management platform. It allows marketing teams to match freelancers to projects based on their capacity and what the project involves. This means you can easily match vendors to the right job, streamlining the process and allocating resources effectively.
The platform is also easy to use, allowing everyone to drag and drop items, visualize their priorities, and reassign tasks if things don’t go to plan.
Standout Features and Integrations:
Features for resource management include a simple overview of all tasks in an upcoming project. You can easily view, filter, sort, and group all your tasks to identify how projects are progressing and whether your resources need to be reallocated. All of this information is available in real-time.
Integrations include Plaid, Google Calendar, SSO, and Google Financials.
Price: Start at $37 per user, per month for a team of 50+.
Free Trial: Free demo.
Pros:
- Simple time tracking
- Helpful reporting and financial features
- Incorporate freelancers into your projects
Cons:
- The interface could be modernized
- Lack of desktop notifications
5. Pimcore - Best open-source MRM software
Pimcore is an open-source platform for managing digital data and content. It provides a range of features, including product information management (PIM), digital asset management (DAM), content management system (CMS), and e-commerce capabilities.
Why I picked Pimcore:
Pimcore made the list because of its customizations. As an open-source platform, it’s an incredibly flexible tool for creating DAM software with all the specifications you need. For example, I loved how easy it was to create unique structures for organizing digital assets based on the formats your marketing team uses most often.
Standout Features and Integrations:
Features include its ability to work with pretty much any file type (over 200+ to be exact), including PNG, JPG, GIF, EPS, PSD, TIFF, PSD, and SVG. The platform also allows you to upload assets directly to your website or CMS, making it easier and quicker for you to publish new content.
Integrations include Microsoft Office and Adobe Creative Cloud. It also integrates your product information from leading digital marketplaces, such as Amazon, Watmart, and eBay.
Price: Free to use (paid upgrades available)
Free Trial: Free demo
Pros:
- Able to customize your DAM
- Powerful search functionality
- Scalable with business growth
Cons:
- Technical skills required to fully utilize Pimcore’s features
- Paid versions are expensive
6. Canto - Best user-friendly MRM software
Canto is an MRM DAM software for businesses that want a simple but effective tool for managing their resources and digital assets.
Why I picked Canto:
I chose Canto because it’s one of the easier MRM platforms to use but still has all the features of a robust DAM platform. It’s visually appealing, easy to navigate, and quick to get started.
Standout Features and Integrations:
Features include a portfolio that allows you to assign access to users based on their role in the platform. For example, you can create a portfolio of assets specifically for the sales team. This feature ensures that teams only have access to the resources they need. As a result, it’s quicker and easier for them to find the right assets as they’ll have less to sift through.
Canto’s visual preview feature is also really handy. You can click an asset and instantly see it in full-screen and quickly view any metadata for additional context.
Integrations include popular tools and platforms such as MailChimp, WordPress, Adobe InDesign, Dropbox, and Facebook.
Price: Pricing upon request.
Free Trial: 14-day free trial
Pros:
- Easy to use
- Full-screen previews
- Assign permissions
Cons:
- Functionalities can be a little glitchy
- Time-consuming bulk uploads
7. Marmind - Best for analytics and reporting
Marmind is an MRM platform that offers all the features you need to track and manage your marketing performance.
Why I picked Marmind:
Marmind is the only MRM platform that combines marketing activities, budgets, and results in a single platform. As a result, it makes it easier for marketing teams to track performance and make informed decisions about where to allocate resources to see the best results.
Standout Features and Integrations:
Features include its helpful and insightful analytics. You can track and monitor performance across different marketing channels to compare results and identify areas of improvement.
Plus, you can create a custom dashboard to display all your key information in one screen.
Integrations include ActiveCampaign, Asana, Google Analytics, Jira, and Pimcore.
Price: Pricing upon request.
Free Trial: Free demo.
Pros:
- Simple to use
- Easy to collaborate
- The team are constantly updating the software based on user feedback
Cons:
- Glitches can happen when loading reports
- Limited functions in the ‘to do’ list
8. IntelligenceBank - Best for heavily regulated industries
IntelligenceBank is a marketing operations platform with DAM functionality, allowing heavily regulated industries to store and manage all their marketing resources in one location.
has a detailed search functionality, allowing you to filter through various attributes to find the resources you need.
Why I picked IntelligenceBank:
IntelligenceBank is the ideal MRM platform for anyone working in heavily regulated industries, like healthcare, government, or financial services. The platform has a disclaimer engine, which automatically creates standardized, legal approved disclaimers based on the answers you provide about a specific asset or campaign.
It also has an impressive search functionality. The software allows you to search for assets based on a wide variety of filters, including keywords, format, size, activity, channels, and more. You can also create custom upload fields to categorize your resources based on the features that you think are most important.
Standout Features and Integrations:
Features include IntelligenceBank’s unique metadata mapping. This feature allows users to choose how the system categorizes metadata from your assets. For example, you can pick what information the system pulls from your assets, as well as how it organizes this information. This means you don’t have to manually update any information when you upload new resources to the platform.
Integrations include Adobe products, Sitecore, WordPress, Drupal, Templafy, Dropbox, Facebook, JIRA, Asana, Slack, Shopify, HubSpot, Salesforce, Trello, OneDrive and more.
Price: Pricing starts at $5,250 per year
Free Trial: Free trial available
Pros:
- Helpful search functionality
- Access to metadata mapping
- Create custom upload fields
Cons:
- No facial recognition software
- Uploading large assets can be time-consuming
9. Wrike - Best for experienced MRM users
Wrike is a work management platform with resource management capabilities. It allows you to integrate with 400+ third-party marketing tools and has a wide variety of MRM features, making it a good platform for teams that already have experience with MRM software.
Why I picked Wrike:
Wrike is typically used as a work management platform, but it has powerful resource management features. For example, you can integrate with over 400+ marketing tools, monitor your resourcing status in real-time, and easily update your resource allocation.
Standout Features and Integrations:
Features include a 360° view of your marketing resources and project requirements. As a result, you can easily spot bottlenecks and make changes to ensure your projects run as smoothly as possible. You can also automate repetitive work, access helpful analytics, and use pre-made templates for your marketing projects.
Integrations include Salesforce, Miro, Tenovos, Hubspot, and more.
Price: The basic plan is free
Free Trial: Free plan
Pros:
- Free plan available with core features
- Use various integrations
- Customizable
Cons:
- User experience can be clunky
- Training required to fully utilize all features
10. ResourceSpace - Best free MRM software
ResourceSpace is a free, web-based tool for managing and sharing marketing resources.
Why I picked ResourceSpace:
ResourceSpace made the cut because it’s an ideal choice for anyone on a budget. But even though it’s free to use (up to 10GB of storage space), it has helpful features for managing marketing resources. You can use keyword tagging to find assets,
It’s also a browser-based platform, which means it can be accessed from anywhere and shared with anyone in a matter of seconds.
Standout Features and Integrations:
Features include quick and easy asset sharing. In a matter of clicks, you can share resources internally with the software, or externally via email. You can even share resource collections, which means you don’t have to send individual assets to other users. Instead, you can share an entire collection in one go.
Integrations include creative tools (like Adobe’s Photoshop and InDesign) as well as platforms like WordPress, Google Cloud, and OpenID.
Price: Free to use (up to 10GB).
Free Trial: Free to use
Pros:
- Free to use
- Simple interface
- Easy to share resources
Cons:
- UX could be smoother
- Setting permissions isn’t straightforward
11. Filecamp - Best value for money
Why I picked Filecamp:
Filecamp has all the functionalities you need for marketing resource management, and for a good price. Its basic plan (which is $29 per month) includes 20GB of storage, unlimited users, and custom branding so that your DAM system matches your brand guidelines.
Standout Features and Integrations:
Features include being able to track revisions. You can see previous comments, notes, and changes to resources all within the platform. This means you can track the progress of all your assets and be sure that they’re ready for use.
Pricing: Prices start at $29 per month.
Free Trial: 30-day free trial.
Pros:
- Good value for money
- Simple interface
- Add your own branding
Cons:
- No integrations
- No drag and drop
12. Wedia - Best for enterprise companies
Why I picked Wedia:
Wedia’s platform has a simple interface that’s easy to navigate and helpful for organizing marketing resources. Beyond its simple interface, the solution has a lot of helpful features for larger companies. For example, strong segmentation abilities to manage multiple brands across different areas of the business. It also has advanced roles and rights capabilities, allowing teams to assign permissions to users based on a number of factors (including their role in the company).
Standout Features and Integrations:
Features include an advanced AI indexing capability, which provides teams with a lot of filters and categories for organizing assets. Facial and emotional recognition are a couple of the most impressive AI tags.
Price: Prices start at $1200 per month
Free Trial: Free demo
Pros:
- Manage assets for multiple brands
- Advanced AI tags
- Customizable
Cons:
- Overwhelming amount of features
- Complex at first glance
Other MRM Software Options
Here are a few more worthwhile options that didn’t make the best MRM software list:
- OpenAsset - Best for AEC and real estate firms
- Miro - Best for collaborative teams
- Lucidea - Best for integrated library systems
- Papirfly - Best customer support
- Monday.com - Best for remote and virtual teams
- ClickUp - Best for large teams
- MarcomCentral - Best for brand management
- Brandfolder - Best for creative teams
Selection Criteria For The Best MRM Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best MRM software for this article.
Core functionality
I started by reviewing the core functionalities of each platform to make sure they covered the key areas of resource management. Here’s what I looked for:
- Ability to organize assets: It’s important for all marketing resource management software to make it easy for you to organize your resources. If it doesn’t, it defeats the purpose of using it in the first place. I kept an eye out for how the platforms organized assets, as well as how they tracked capacity. If it was too complex, it didn’t make the list.
- Resource management features: Being able to manage marketing team resources is a key component of effective MRM software. It helps you track your assets, monitor your resource allocation, and identify areas of improvement. I was on the lookout for any platforms that would help marketing teams manage their resources effectively, including digital asset management, resource scheduling, capacity planning, as well as reporting and analytics.
Key features
On top of the core features, I also reviewed additional key features of each platform. This allowed me to make sure that each software had features that would support and improve your resource management.
The two key features I reviewed included following:
- Software integrations with popular business tools: To get the most out of a marketing resource management platform, you often need to integrate it with your existing tools. I reviewed the integrations for each platform to make sure they all connect with at least some of the most popular business tools (such as Salesforce, Hubspot, and Shopify).
- Asset management automation: When reviewing these platforms, I was especially keen to find software that could automate asset management (for example, automatically resizing images). This automation allows you to streamline your resource management and frees up time for you to focus on other areas of work.
Usability
If a resource management platform isn’t easy to use, it’ll be hard for you to track and manage your resources. I kept this in mind when reviewing all these platforms, and only chose software that was simple but intuitive. Some of them require a little bit of training to understand how they work, but after doing the training you’ll be well on your way to managing your market resources effectively.
Value for money
When testing out these platforms, I asked myself the following question: “Is this worth the money?” I made sure to review the pricing options in line with the features and usability of each platform. If a platform has incredible features at a higher price point, it’s probably worth it.
Having said that, I understand that not every company has a large budget for resource management. So, I made sure to include a range of pricing options to suit different budgets. For a smaller business that needs basic features, you can keep costs low, paying only ~$20 per month or even paying nothing at all. For enterprise-sized businesses, software with more robust features can cost around as much as $1k per month.
People Also Ask
Here, I’ll answer some of the most commonly-asked questions about MRM software, including the benefits of using it and how it differs from a CRM.
What Does an MRM Do?
What Are The Benefits Of MRM?
What’s The Difference Between MRM And CRM?
Other Marketing Management & Planning Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
- Social Media Management Software
- Marketing Management Software
- Brand Management Software
- Marketing Calendar Software
- Marketing Collaboration Software
- Marketing Planning Tools
- Marketing Workflow Software
- Marketing Asset Management Software
Did you find the right one for you?
We’ve outlined 12 MRM platforms, but the truth is, there are hundreds out there to choose from. Hopefully, this roundup of MRM platforms has given you a better idea of the types of software available and what platforms are best suited to your needs.
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