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There are so many different MRM software solutions that making a shortlist of the best can be tricky. You want a tool that centralizes resources, manages workflows, and coordinates the planning and implementation of marketing projects—and now need the right platform for your brand and team. I've got you covered! In this post, I share from my personal experience using many different marketing resource management tools, and share my picks of the best MRM software overall.

What is MRM Software?

MRM software, or Marketing Resource Management software, is a tool that helps businesses manage and optimize their marketing processes and resources. The purpose is to streamline planning, execution, and analysis of marketing activities, encompassing aspects like budgeting, workflow management, asset organization, and team collaboration. This software provides a centralized platform for overseeing all marketing operations, ensuring efficient resource utilization and alignment with strategic goals.

Overview Of The 10 Best MRM Software Platforms

1

Resource Guru

Best for quick resource scheduling

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
173 reviews

30-day free trial available

From $3/user/month

Resource Guru is a cloud-based resource scheduling software that provides a platform for businesses to manage the allocation of their workforce, equipment, and meeting spaces.

Why I picked Resource Guru: Resource Guru provides a platform for scheduling and allocating marketing resources efficiently. It is designed to cater to the needs of project managers and teams who require a centralized system to manage their resources across various projects.

As such, it features a calendar-based interface where users can schedule and oversee the availability of resources, manage bookings, and resolve scheduling conflicts with a clash management system. The tool also includes leave management functions, reporting features for project forecasting, and capacity planning to help organizations keep track of their resources' utilization.

Standout Features and Integrations:

Features include advanced filtering, which allows users to filter the calendar view by resource type, skills, clients, or projects to find the right resource for the job quickly. Administrators can also set permissions to control who can add, edit, or view certain resources and bookings. Other features include custom fields and personal dashboards.

Integrations include Google Calendar, Microsoft Outlook Calendar, Apple Calendar, Calendly, Fantastical, Microsoft Teams, Slack, and Google Sheets.

Pros

  • Easy implementation and onboarding
  • Clean-looking software with a professional interface
  • Provides a repeatable booking function

Cons

  • Limited scalability for larger organizations
  • Lacks an 'undo' button for accidental clicks and drags
2

Kantata

Best for growing teams

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1
716 reviews

Free demo

Pricing upon request

Kantata is a cloud-based platform that helps teams manage their business resources, including their schedules and capacity.

Why I picked Kantata: Kantata’s resource center uses a simple calendar layout, which I really like. You can easily see which team members are working at capacity, and which team members have availability in their schedule. You can also see how team members are spending their time and what skills they have, which helps you make informed decisions about resource allocation.

The software is ideal for scaling teams, mostly because it’s flexible and easy to add new users, update permissions, change user access, and respond to the changing needs of a growing business.

Standout Features and Integrations:

Features that Kantata offers go beyond just management of marketing resources and include tools for creating sales forecasts, visualizing profit margins, and tracking project progress in real-time.

Integrations include work management tools like Salesforce, Sage, and Slack, which helps teams manage their workflow effectively.

Pros

  • See how resource allocation impacts your revenue
  • Flexible interface is ideal for growing teams
  • Easy to visualize and track capacity in real-time

Cons

  • No free trial
  • Training required to use the software
3

IntelligenceBank

Best for heavily regulated industries

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
260 reviews

Demo available

Pricing upon request

IntelligenceBank is a marketing operations platform with DAM functionality, allowing heavily regulated industries to store and manage all their marketing resources in one location.

has a detailed search functionality, allowing you to filter through various attributes to find the resources you need.

Why I picked IntelligenceBank: IntelligenceBank is the ideal MRM platform for anyone working in heavily regulated industries, like healthcare, government, or financial services. The platform has a disclaimer engine, which automatically creates standardized, legal approved disclaimers based on the answers you provide about a specific asset or campaign.

It also has an impressive search functionality. The software allows you to search for assets based on a wide variety of filters, including keywords, format, size, activity, channels, and more. You can also create custom upload fields to categorize your resources based on the features that you think are most important.

Standout Features and Integrations:

Features include IntelligenceBank’s unique metadata mapping. This feature allows users to choose how the system categorizes metadata from your assets. For example, you can pick what information the system pulls from your assets, as well as how it organizes this information. This means you don’t have to manually update any information when you upload new resources to the platform.

Integrations include Adobe products, Sitecore, WordPress, Drupal, Templafy, Dropbox, Facebook, JIRA, Asana, Slack, Shopify, HubSpot, Salesforce, Trello, OneDrive and more.

Pros

  • Create custom upload fields
  • Access to metadata mapping
  • Helpful search functionality

Cons

  • Uploading large assets can be time-consuming
  • No facial recognition software
4

Pimcore

Best open-source MRM software

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
44 reviews

3-months reduced cost trial

Pricing upon request

Pimcore is an open-source platform for managing digital data and content. It provides a range of features, including product information management (PIM), digital asset management (DAM), content management system (CMS), and e-commerce capabilities.

Why I picked Pimcore: Pimcore made the list because of its customizations. As an open-source platform, it’s an incredibly flexible tool for creating DAM software with all the specifications you need. For example, I loved how easy it was to create unique structures for organizing digital assets based on the formats your marketing team uses most often.

Standout Features and Integrations:

Features include its ability to work with pretty much any file type (over 200+ to be exact), including PNG, JPG, GIF, EPS, PSD, TIFF, PSD, and SVG. The platform also allows you to upload assets directly to your website or CMS, making it easier and quicker for you to publish new content.

Integrations include Microsoft Office and Adobe Creative Cloud. It also integrates your product information from ‌ leading digital marketplaces, such as Amazon, Watmart, and eBay.

Pros

  • Scalable with business growth
  • Powerful search functionality
  • Able to customize your DAM

Cons

  • Paid versions are expensive
  • Technical skills required to fully utilize Pimcore’s features
5

Canto

Best user-friendly MRM software

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
492 reviews

15-day free trial

Pricing upon request

Canto is an MRM DAM software for businesses that want a simple but effective tool for managing their resources and digital assets.

Why I picked Canto: I chose Canto because it’s one of the easier MRM platforms to use but still has all the features of a robust DAM platform. It’s visually appealing, easy to navigate, and quick to get started.

Standout Features and Integrations:

Features include a portfolio that allows you to assign access to users based on their role in the platform. For example, you can create a portfolio of assets specifically for the sales team. This feature ensures that teams only have access to the resources they need. As a result, it’s quicker and easier for them to find the right assets as they’ll have less to sift through.

Canto’s visual preview feature is also really handy. You can click an asset and instantly see it in full-screen and quickly view any metadata for additional context.

Integrations include popular tools and platforms such as MailChimp, WordPress, Adobe InDesign, Dropbox, and Facebook.

Pros

  • Assign permissions
  • Full-screen previews
  • Easy to use

Cons

  • Time-consuming bulk uploads
  • Functionalities can be a little glitchy
6

Workamajig

Best for teams working with freelancers

Free demo available

From $37 per user, per month for a team of 50+

Workamajig is a project management platform with resource management capabilities.

Why I picked Workamajig: I chose Workamajig because of its ability to incorporate freelance contractors into the resource management platform. It allows marketing teams to match freelancers to projects based on their capacity and what the project involves. This means you can easily match vendors to the right job, streamlining the process and allocating resources effectively.

The platform is also easy to use, allowing everyone to drag and drop items, visualize their priorities, and reassign tasks if things don’t go to plan.

Standout Features and Integrations:

Features for resource management include a simple overview of all tasks in an upcoming project. You can easily view, filter, sort, and group all your tasks to identify how projects are progressing and whether your resources need to be reallocated. All of this information is available in real-time.

Integrations include Plaid, Google Calendar, SSO, and Google Financials.

Pros

  • Incorporate freelancers into your projects
  • Helpful reporting and financial features
  • Simple time tracking

Cons

  • Lack of desktop notifications
  • The interface could be modernized
7

MRMcentral

Best for collaboration

Free demo available

Pricing upon request

MRMcentral is a resource management platform designed specifically for marketers. It allows marketing teams to plan and manage their resources, plan their budgets, and manage digital assets in a central location.

Why I picked MRMcentral: MRMcentral made my list because of how easy it is for users to work together. The platform is designed specifically with marketers in mind, which means it’s big on collaboration.

For example, you can create different work areas for threaded discussions, task schedules, budget planning, and so on. Plus, you can create approval pathways for the creation of new digital assets, which speeds up the process and keeps everything in one location. It’s also easy to add, transfer or remove people from projects.

Standout Features and Integrations:

Features cover a lot of capacity and resource planning. You can set limits on the number of hours each person can work and be assigned work each week, view everyone’s workload on a single screen, and review how your marketing resources are being used. I really like how when you need to make tweaks, you can do so in a matter of clicks.

Integrations are not available.

Pros

  • Helpful customer service
  • Easy to collaborate
  • Designed specifically for marketing teams

Cons

  • User interface is outdated
  • No integrations
8

MARMIND

Best for analytics and reporting

Free demo available

Available upon request

Marmind is an MRM platform that offers all the features you need to track and manage your marketing performance.

Why I picked Marmind: Marmind is the only MRM platform that combines marketing activities, budgets, and results in a single platform. As a result, it makes it easier for marketing teams to track performance and make informed decisions about where to allocate resources to see the best results.

Standout Features and Integrations:

Features include its helpful and insightful analytics. You can track and monitor performance across different marketing channels to compare results and identify areas of improvement.

Plus, you can create a custom dashboard to display all your key information in one screen.

Integrations include ActiveCampaign, Asana, Google Analytics, Jira, and Pimcore.

Pros

  • The team are constantly updating the software based on user feedback
  • Easy to collaborate
  • Simple to use

Cons

  • Limited functions in the ‘to do’ list
  • Glitches can happen when loading reports
9

ResourceSpace

Best free MRM software

From $332/month

ResourceSpace is a free, web-based tool for managing and sharing marketing resources.

Why I picked ResourceSpace: ResourceSpace made the cut because it’s an ideal choice for anyone on a budget. But even though it’s free to use (up to 10GB of storage space), it has helpful features for managing marketing resources. You can use keyword tagging to find assets,

It’s also a browser-based platform, which means it can be accessed from anywhere and shared with anyone in a matter of seconds.

Standout Features and Integrations:

Features include ‌quick and easy asset sharing. In a matter of clicks, you can share resources internally with the software, or externally via email. You can even share resource collections, which means you don’t have to send individual assets to other users. Instead, you can share an entire collection in one go.

Integrations include creative tools (like Adobe’s Photoshop and InDesign) as well as platforms like WordPress, Google Cloud, and OpenID.

Pros

  • Easy to share resources
  • Simple interface
  • Free to use

Cons

  • Setting permissions isn’t straightforward
  • UX could be smoother
10

Filecamp

Best value for money

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8
33 reviews

30-day free trial

From $29/ month

Why I picked Filecamp: Filecamp has all the functionalities you need for marketing resource management, and for a good price. Its basic plan (which is $29 per month) includes 20GB of storage, unlimited users, and custom branding so that your DAM system matches your brand guidelines.

Standout Features and Integrations:

Features include being able to track revisions. You can see previous comments, notes, and changes to resources all within the platform. This means you can track the progress of all your assets and be sure that they’re ready for use.

Pros

  • Add your own branding
  • Simple interface
  • Good value for money

Cons

  • No drag and drop
  • No integrations
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Other MRM Software Options

Here are a few more worthwhile options that didn’t make the best MRM software list:

  1. Wedia

    Best for enterprise companies

  2. Screendragon

    Best for integrations

  3. Wrike

    Best for integrations

  4. Miro

    Best for collaborative teams

  5. monday.com

    Best for remote and virtual teams

  6. MarcomCentral

    Best for brand management

  7. Brandfolder

    Best for creative teams

  8. ClickUp

    Best for large teams

  9. Lucidea

    Best for integrated library systems

  10. OpenAsset

    Best for AEC and real estate firms

Selection Criteria For The Best MRM Software

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best MRM software for this article.

Core functionality

I started by reviewing the core functionalities of each platform to make sure they covered the key areas of resource management. Here’s what I looked for:

  • Ability to organize assets: It’s important for all marketing resource management software to make it easy for you to organize your resources. If it doesn’t, it defeats the purpose of using it in the first place. I kept an eye out for how the platforms organized assets, as well as how they tracked capacity. If it was too complex, it didn’t make the list.
  • Resource management features: Being able to manage marketing team resources is a key component of effective MRM software. It helps you track your assets, monitor your resource allocation, and identify areas of improvement. I was on the lookout for any platforms that would help marketing teams manage their resources effectively, including digital asset management, resource scheduling, capacity planning, as well as reporting and analytics.

Key features

On top of the core features, I also reviewed additional key features of each platform. This allowed me to make sure that each software had features that would support and improve your resource management.

The two key features I reviewed included following:

  • Software integrations with popular business tools: To get the most out of a marketing resource management platform, you often need to integrate it with your existing tools. I reviewed the integrations for each platform to make sure they all connect with at least some of the most popular business tools (such as Salesforce, Hubspot, and Shopify).
  • Asset management automation: When reviewing these platforms, I was especially keen to find software that could automate asset management (for example, automatically resizing images). This automation allows you to streamline your resource management and frees up time for you to focus on other areas of work.

Usability

If a resource management platform isn’t easy to use, it’ll be hard for you to track and manage your resources. I kept this in mind when reviewing all these platforms, and only chose software that was simple but intuitive. Some of them require a little bit of training to understand how they work, but after doing the training you’ll be well on your way to managing your market resources effectively.

Value for money

When testing out these platforms, I asked myself the following question: “Is this worth the money?” I made sure to review the pricing options in line with the features and usability of each platform. If a platform has incredible features at a higher price point, it’s probably worth it.

Having said that, I understand that not every company has a large budget for resource management. So, I made sure to include a range of pricing options to suit different budgets. For a smaller business that needs basic features, you can keep costs low, paying only ~$20 per month or even paying nothing at all. For enterprise-sized businesses, software with more robust features can cost around as much as $1k per month.

People Also Ask

Here, I’ll answer some of the most commonly-asked questions about MRM software, including the benefits of using it and how it differs from a CRM.

Other Marketing Management & Planning Software Reviews

Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:

Did you find the right one for you?

We’ve outlined 12 MRM platforms, but the truth is, there are hundreds out there to choose from. Hopefully, this roundup of MRM platforms has given you a better idea of the types of software available and what platforms are best suited to your needs.

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By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.