19 Best Local Marketing Software Reviewed in 2024
Best Local Marketing Software Shortlist
Here's my pick of the 10 best software from the 19 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Local marketing software is essential for businesses managing multiple locations and diverse customer bases. The right solution can help simplify tasks like managing business listings, gathering valuable insights, and optimizing marketing campaigns. However, choosing the best software for your needs can be challenging, as there are so many options available.
Using my experience testing and reviewing marketing tools, I analyzed several top local marketing solutions. I compiled my findings into detailed reviews to guide you in selecting the best software for your local marketing needs.
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Best Local Marketing Software Summary
This comparison chart summarizes pricing details for my top local marketing software selections to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| SE Ranking | From $52/month | Website |
| Marvia | Pricing upon request | Website |
| OutboundEngine | From $199/month | Website |
| Sekel Tech | Pricing upon request | Website |
| Localyzer | Pricing upon request | Website |
| Signpost | Pricing upon request | Website |
| MomentFeed | Pricing upon request | Website |
| Footprints AI | Pricing upon request | Website |
| Locable | From $109/month | Website |
| SingleInterface | Pricing upon request | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Local Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. Here's a checklist of factors to remember to help you stay focused as you work through your unique software selection process.
| Factor | What to Consider |
| Scalability | Ensure the software grows with your business. Look for solutions that accommodate expanding locations or increasing customer bases. |
| Integrations | To simplify workflows, check if it connects with your existing tools like CRMs or social media platforms. |
| Customizability | Can you tailor the software to fit your marketing strategies and branding? Customizable dashboards and reports are a good sign. |
| Ease of Use | Your team shouldn't struggle with complex interfaces. Opt for intuitive designs that minimize training time |
| Budget | Align the cost with your financial plan. Consider whether the pricing model fits your business size and needs, whether a subscription or a one-time fee. |
| Security Safeguards | Make sure customer data is protected. Look for features like encryption and compliance with data protection regulations. |
| Support | Reliable customer support can save you time and stress. Check if they offer 24/7 support and multiple contact options. |
| Analytics | Effective software should offer insights into campaign performance and customer behavior, helping you make informed decisions. |
Best Local Marketing Software Reviews
Below are my detailed summaries of my shortlist’s best local marketing software. My reviews thoroughly examine the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
SE Ranking is an SEO platform that helps businesses improve their local search presence. It’s designed for marketing teams and SEO professionals who want to boost visibility in local search results and manage their online reputation.
Why I picked SE Ranking: SE Ranking helps you automate local SEO with tools for tracking keyword rankings and analyzing competitors. Its site audit shows issues that might hurt your local search performance and enables you to fix them. The marketing plan feature lets you create and track your SEO strategies. The backlink monitoring tool keeps you updated on changes to your site’s link profile.
Standout features & integrations:
Features include a keyword suggestion tool that helps you discover relevant search terms. The competitor analysis feature lets you understand your market standing. The detailed analytics dashboard provides insights into SEO performance, helping you make informed decisions.
Integrations include Google Analytics, Google Search Console, Google Ads, Facebook, Twitter, LinkedIn, WordPress, HubSpot, Salesforce, and Shopify.
Pros and cons
Pros:
- Effective marketing plan tools
- Detailed site audit reports
- Automated local SEO tasks
Cons:
- Some features need refinement
- Complex for small businesses
Marvia is a brand management platform for businesses that want to keep their branding consistent across different channels. It’s perfect for marketing teams that need an easy way to manage and share brand assets.
Why I picked Marvia: Marvia helps you keep your branding consistent across all your marketing materials. Its templates make it easy for your team to create on-brand content quickly. With the digital asset management tool, you can organize and store all your assets in one place. The approval workflow helps you control content distribution and maintain quality.
Standout features & integrations:
Features include a template editor that helps you create and customize marketing materials quickly. The asset library stores your brand assets in one place, making them easy to find and use. Approval workflows ensure your content meets brand standards before distribution.
Integrations include Adobe Creative Cloud, Dropbox, Google Drive, Microsoft OneDrive, Canva, Salesforce, HubSpot, Mailchimp, Slack, and WordPress.
Pros and cons
Pros:
- Easy-to-use template editor
- Efficient asset management
- Strong brand consistency
Cons:
- Requires template expertise
- Limited customization options
OutboundEngine is a marketing automation platform for small businesses that want to simplify their marketing. It’s designed for professionals who want to automate customer engagement and manage their online reputation with minimal effort.
Why I picked OutboundEngine: OutboundEngine takes care of your marketing by creating and sharing content for you. Its email campaigns keep your audience engaged with little work on your part. Social media tools help you stay active online with little effort. Automated follow-ups make it easy to nurture leads and keep your customers.
Standout features & integrations:
Features include automated email marketing that ensures consistent communication with your customers. Social media content management allows you to schedule and publish posts with ease. Reputation management tools help you monitor and respond to customer reviews swiftly.
Integrations include Facebook, Twitter, LinkedIn, Instagram, Yelp, Google My Business, Zillow, Realtor.com, Constant Contact, and Mailchimp.
Pros and cons
Pros:
- Consistent content distribution
- Easy reputation management
- Comprehensive marketing automation
Cons:
- Basic analytics reports
- Limited customization options
Sekel Tech is a local marketing platform designed for businesses that want to improve their hyperlocal presence and generate leads. It’s for companies looking to reach local customers with targeted marketing strategies.
Why I picked Sekel Tech: Sekel Tech’s tools help you find and reach potential customers in specific areas. Its location-based marketing features increase your visibility in local markets. Real-time analytics show you how customers are behaving and how your campaigns are performing. The simple interface makes it easy for your team to manage campaigns.
Standout features & integrations:
Features include location-based marketing that targets customers in specific areas. Real-time analytics provide insights into customer interactions and campaign effectiveness. The campaign management tools streamline your marketing processes, allowing for quick adjustments and optimizations.
Integrations include Google Maps, Facebook, Instagram, Twitter, LinkedIn, WhatsApp, YouTube, Shopify, Salesforce, and HubSpot.
Pros and cons
Pros:
- Streamlined campaign management
- Real-time customer insights
- Effective hyperlocal targeting
Cons:
- Requires location data accuracy
- Limited customization options
Localyzer is a local marketing tool for businesses that want to automate video ad campaigns. It’s built for marketing teams and agencies looking to improve local outreach with engaging video content.
Why I picked Localyzer: Localyzer’s tools help you create and launch video ads quickly across different platforms. Templates make the ad creation faster, and the scheduling feature lets you plan your campaigns easily. Its analytics show how your ads are doing so you can adjust and improve your content.
Standout features & integrations:
Features include a video ad builder that simplifies creating engaging content. The scheduling tool helps you plan and distribute ads at optimal times. Analytics track performance, giving insights into views and engagement so you can make data-driven decisions.
Integrations include YouTube, Facebook, Instagram, LinkedIn, Twitter, Google Ads, Vimeo, TikTok, Snapchat, and Wistia.
Pros and cons
Pros:
- Comprehensive performance analytics
- Easy scheduling tools
- Fast video ad creation
Cons:
- Requires video content expertise
- Limited customization options
Signpost is a marketing automation platform for small businesses that want to simplify customer engagement. It helps you manage interactions, gather reviews, and automate customer communication.
Why I picked Signpost: Signpost gives you automation tools that make it easy to connect with your customers. Automated review requests help you gather feedback without extra effort. You can send personalized messages and follow-ups using its communication tools. The dashboard shows you insights into customer interactions and engagement.
Standout features & integrations:
Features include a centralized dashboard that captures customer interactions and engagement. The automated communication feature lets you send personalized messages and follow-ups without manual effort. Review management tools help you gather and respond to customer feedback efficiently.
Integrations include QuickBooks, Salesforce, Mailchimp, Constant Contact, Google My Business, Yelp, Facebook, Instagram, WordPress, and Shopify.
Pros and cons
Pros:
- Automated review requests
- Centralized customer insights
- Effective for small businesses
Cons:
- Requires setup time
- Limited advanced features
MomentFeed is a local marketing platform for businesses that want to improve their visibility in proximity searches. It’s designed for multi-location brands to boost local search rankings and engage customers in each location.
Why I picked MomentFeed: MomentFeed helps your business show up in local search results by focusing on proximity search marketing. It lets you manage location data to keep your business info accurate everywhere. Its local SEO tools improve your visibility in search engines. The customer sentiment analysis feature helps you understand and respond to feedback easily.
Standout features & integrations:
Features include local listing management to ensure your business information is consistent across multiple platforms. The social media management tool helps you engage with your audience through various channels. The analytics dashboard provides insights into local search performance, allowing refine your strategies.
Integrations include Google My Business, Facebook, Instagram, Yelp, Foursquare, TripAdvisor, Twitter, Apple Maps, Bing, and Uber.
Pros and cons
Pros:
- Effective sentiment analysis
- Comprehensive location management
- Strong proximity search focus
Cons:
- Limited customization options
- Some features need refinement
Footprints AI is a local marketing platform for businesses that want quick network setup and data-driven marketing strategies. It’s built for marketing teams to improve local advertising and connect better with customers.
Why I picked Footprints AI: Footprints AI lets you set up media networks fast, so you can launch your campaigns without waiting. Its data analytics give you valuable insights to improve your marketing strategies. Geo-targeting makes it easy to focus on specific local areas. The simple interface helps you handle marketing tasks without any hassle.
Standout features & integrations:
Features include geo-targeted advertising, which helps you reach specific local audiences effectively. Automated campaign management tools allow for quick adjustments based on performance data. The analytics dashboard provides real-time insights, helping you make informed campaign decisions.
Integrations include Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Shopify, Magento, WooCommerce, Salesforce, and HubSpot.
Pros and cons
Pros:
- Real-time analytics
- Effective geo-targeting
- Quick network setup
Cons:
- Some features lack depth
- May be complex for small teams
Locable is a local marketing platform for small to mid-sized businesses and community-focused marketers. It provides tools for automating community calendars, promoting events, and managing memberships to strengthen community engagement.
Why I picked Locable: Locable's Marketing 3-4-5 approach makes marketing simpler. It gives you guided blogging and helpful reminders to stay on track. The self-updating community calendar and event registration tools let you easily connect with your local community. Locable also offers an online marketplace for local businesses, making it easy for you to collaborate and promote each other. These tools are built to support your community-focused marketing efforts.
Standout features & integrations:
Features include a self-updating community calendar, event registration and promotion, and membership management. The platform also supports job promotion, content downloads, and call-to-action management. You'll find tools for email newsletters, and customer reviews to further engage your audience.
Integrations include Facebook, Twitter, Instagram, LinkedIn, Mailchimp, Google Calendar, WordPress, Eventbrite, Constant Contact, and Square.
Pros and cons
Pros:
- Time-saving marketing tools
- Supports local cross-promotion
- Easy event promotion
Cons:
- Requires community engagement strategy
- Basic customization features
SingleInterface is a local marketing platform that helps businesses improve their online presence and show up more in local searches. It’s designed for marketing teams to manage listings, track reviews, and boost local SEO.
Why I picked SingleInterface: SingleInterface gives you insights through easy-to-use analytics and reports so you can make better decisions. Its review management system helps you stay on top of customer feedback. The local SEO tools help your business show up higher in search results. The dashboard lays out all the data in a simple way to understand and use.
Standout features & integrations:
Features include location-based SEO optimization that helps boost your visibility in local searches. Review monitoring tools let you stay on top of customer feedback. The platform also offers a centralized dashboard for managing multiple locations with ease.
Integrations include Google My Business, Yelp, Facebook, TripAdvisor, Foursquare, Instagram, Twitter, LinkedIn, Bing, and Apple Maps.
Pros and cons
Pros:
- Centralized dashboard
- Effective review management
- Detailed analytics reports
Cons:
- Requires consistent data input
- Limited customization options
Other Local Marketing Software
Here are some additional local marketing software options that didn’t make it onto my shortlist but are still worth checking out.
- CampaignDrive by Pica9
For brand management
- Birdeye
For customer feedback management
- Yext
For location listings accuracy
- Surefire Local
For local business insights
- Uberall
For online presence control
- Synup
For real-time data updates
- SOCi
For multi-location businesses
- Thryv
For small business CRM
- LocaliQ.com
For marketing automation tools
Local Marketing Software Selection Criteria
When selecting the best local marketing software to include in this list, I considered everyday buyer needs and pain points like managing local listings and engaging with the community effectively. I also used the following framework to keep my evaluation structured and fair.
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage local listings
- Monitor customer reviews
- Engage with local communities
- Analyze local market data
- Optimize local search visibility
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Automated video ad creation
- Real-time location analytics
- Hyperlocal targeting capabilities
- Customizable branding templates
- In-depth competitor analysis
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Clear and concise instructions
- Logical feature placement
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Live webinars and demos
- Responsive chat support
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple support channels
- Quick response times
- Knowledgeable staff
- Comprehensive help resources
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Transparent pricing structure
- Range of features offered
- Satisfaction with cost vs. benefits
- Flexible payment options
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly praised features
- Reported issues and concerns
- Frequency of updates and improvements
- Recommendations from users
Trends in Local Marketing Software
In my research, I sourced countless product updates, press releases, and logs from local marketing software vendors. Here are some of the emerging trends I’m keeping an eye on.
- AI-driven personalizations: More tools use AI to tailor marketing messages to individual customers. This trend helps businesses connect with their audience personally, enhancing engagement. Some vendors have introduced AI features that recommend content based on customer behavior.
- Voice search optimization: With the rise of voice assistants, optimizing for voice search is becoming essential. Local marketing software is adapting by providing tools that help businesses ensure their information is voice search-friendly. Vendors are incorporating features to analyze and optimize for voice search queries.
- Visual search capabilities: Visual search is gaining traction, allowing users to search using images instead of keywords. This trend is significant for local businesses that rely on visual appeal, such as restaurants and retail. Some platforms are now offering ways to optimize content for visual search engines.
- Sustainability-focused features: As consumers become more environmentally conscious, businesses seek ways to highlight their sustainable practices. Local marketing software is starting to offer features that allow businesses to showcase eco-friendly initiatives, helping them appeal to this growing demographic.
- Hyperlocal social media marketing: Targeting specific neighborhoods or communities through social media is becoming more popular. Software solutions provide tools to create and manage hyperlocal campaigns, allowing businesses to engage with customers in specific areas more effectively. This trend is helping companies tailor their messaging to local audiences.
What Is Local Marketing Software?
Local marketing software helps businesses manage their marketing at a local level. It’s used by marketing professionals, small business owners, and agencies to strengthen their presence in specific communities or regions.
These tools let you manage local listings, monitor customer reviews, and engage with local audiences. They’re designed to increase visibility and improve customer engagement in regional markets.
Features of Local Marketing Software
When selecting local marketing software, look for the following key features.
- Local listing management: This helps ensure your business information is accurate and consistent across multiple platforms.
- Review monitoring: Allows you to track and respond to customer feedback efficiently, enhancing your reputation.
- Geo-targeted advertising: Enables you to reach specific local audiences, maximizing the relevance of your marketing efforts.
- Social media management: This lets you schedule and publish posts to engage with your local community on various platforms.
- Analytics dashboard: Provides insights into local search performance and customer behavior, informing your marketing strategies.
- Hyperlocal campaign tools: Supports creating and managing marketing campaigns tailored to specific neighborhoods or communities.
- Brand consistency tools: Ensures all your marketing materials align with your brand standards, maintaining a uniform image.
- Voice search optimization: Helps your business adapt to the growing trend of voice-activated searches, improving accessibility.
- Automated communication: Facilitates sending personalized messages and follow-ups to customers without manual effort.
- Visual search capabilities: Allows optimization of your content for visual search engines, enhancing discoverability for visually-driven businesses.
Benefits of Local Marketing Software
Implementing local marketing software provides several benefits for your team and your business. Here are a few you can look forward to.
- Improved local visibility: Ensures your business information is accurate and easy to find, boosting your presence in local searches.
- Enhanced customer engagement: Enables you to connect with your audience through personalized messages and social media interactions.
- Efficient reputation management: Allows you to monitor and respond to reviews quickly, maintaining a positive image.
- Targeted marketing efforts: Supports geo-targeted advertising and hyperlocal campaigns, reaching the right audience with relevant content.
- Data-driven decisions: Provides insights through analytics dashboards, helping you refine your strategies based on customer behavior.
- Consistent branding: Ensures all marketing materials align with brand standards, presenting a unified image across all platforms.
Costs & Pricing of Local Marketing Software
Selecting local marketing software requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes standard plans, average prices, and typical features of local marketing software solutions.
Plan Comparison Table for Local Marketing Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic listing management, limited analytics, and community engagement tools |
| Personal Plan | $5-$25/ user/month | Enhanced review monitoring, social media scheduling, and basic customer support |
| Business Plan | $30-$75/ user/month | Advanced analytics, geo-targeted advertising, and email marketing automation |
| Enterprise Plan | $100-$250/user/month | Custom branding tools, dedicated account manager, and comprehensive reporting |
Local Marketing Software FAQs
Here are some answers to common questions about local marketing software.
How can local marketing software improve my business's local search ranking?
Local marketing software helps optimize your business information across various platforms, ensuring consistency and accuracy. This improves your visibility in local search results. The tools also aid in managing customer reviews and engaging with local audiences, which can further boost your ranking.
Is local marketing software suitable for small businesses?
Yes, local marketing software is often designed with small businesses in mind. It provides features like local listing management and customer review monitoring, essential for small businesses to compete in their local markets. These tools can help you engage more effectively with local customers and build a strong community presence.
What should I consider when choosing local marketing software?
Look at the software’s ability to manage local listings, its analytics capabilities, and how it helps with customer engagement. Consider whether it offers features like geo-targeted advertising and social media management. Evaluate the user interface to ensure it’s intuitive and easy for your team.
How does local marketing software help with customer engagement?
Local marketing software offers tools to automate customer communication, such as sending personalized messages and follow-ups. It helps manage and respond to customer reviews, creating opportunities for interaction. You can build stronger relationships and enhance customer loyalty by engaging customers through various channels.
Can local marketing software integrate with other tools I use?
Most local marketing software solutions offer integrations with popular tools like Google My Business, social media platforms, and email marketing services. These integrations allow you to streamline your marketing efforts and ensure all your systems work together efficiently.
How do I measure the success of my efforts using local marketing software tools?
You can measure success by tracking local search rankings, customer reviews, and engagement rates. Use the analytics dashboards provided by the software to gain insights into your marketing performance. Regularly review these metrics to adjust your strategies and improve results.
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