Your brand reports are full of impressive data. But do they really tell you, or your CEO, how your brand is growing in the market?

We often rely on internal brand metrics, survey data, or assumptions about our market position. But these don’t always reflect what’s actually happening around us.

What if there was a smarter way to track your brand’s growth? One that gives you actionable insights, helps you react faster to market changes, and ensures your leadership team sees the full picture?

Join us on April 3 at 11am PT / 2pm ET for a live interview featuring Liam Moroney, CEO of Storybook Marketing. This session will equip you with the knowledge and tools to track Share of Search and market trends—giving you a competitive edge.

Liam Moroney is a leading expert in B2B marketing analytics. As the CEO of Storybook Marketing, Liam helps brands make sense of their marketing data and drive growth with smarter, evidence-based strategies.

In This Session, You’ll Learn:

✅ Why relying solely on internal data creates blind spots in your brand tracking

✅ How Share of Search works and why it’s a must-have metric for modern marketers

✅ The five key elements of Share of Search and how they impact your strategy

✅ How to build a Share of Search model using My Telescope

✅ Real-world examples of how companies pivoted based on market insights

✅ The best tools for tracking Share of Search and competitive trends

We’ll set aside time for a live Q&A at the end. Bring your questions and get expert insights from Liam on how to sharpen your brand measurement strategy.