Os 10 melhores softwares de defesa dos colaboradores em 2026

Análises do melhor software de advocacia dos colaboradores

1. 

   1

   Interact Software

   Best for intranet-native employee advocacy

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Interact Software is an AI-native intranet platform that includes employee advocacy tools for curating approved content, enabling one-click sharing to LinkedIn, X, Facebook, and Teams, and tracking engagement across campaigns and networks.

   Who Is Interact Software Best For?

   Interact Software is a strong fit for internal communications teams at large enterprises that already run—or plan to run—an intranet and want employee advocacy built into that same environment.

   Why I Picked Interact Software

   I picked Interact Software because it's the only tool on this list that embeds employee advocacy directly inside an intranet, so employees share approved content without ever leaving the platform they're already in. I like how the curated content hub centralizes pre-approved posts, images, and messaging, and one-click sharing pushes that content to LinkedIn, X, Facebook, and Teams in seconds. Advocacy analytics then track impressions, clicks, and engagement by campaign, network, and employee, giving internal comms teams a clear view of what's landing.

   Interact Software Key Features

   • Multi-network social sharing: Employees can push approved content to LinkedIn, X, Facebook, and Teams directly from within the intranet.
   • Pulse surveys: Teams can send custom surveys and quick polls to measure employee sentiment across the organization.
   • Audience targeting with personas: Admins can segment and target communications to dynamic employee groups defined by role, location, or department.
   • Native iOS and Android apps: Employees access intranet content and updates through dedicated mobile apps on both major platforms.

   Interact Software Integrations

   Interact offers over 100 integrations, including documented native integrations with LinkedIn, X, Facebook, and Microsoft Teams for advocacy sharing, plus Microsoft 365, SharePoint Online, and OneDrive. It also provides an Open API framework, custom APIs, an ADK, and MCP.

   Pros and Cons

   Pros:

   • Tracks engagement by campaign, network, and employee
   • Central hub organizes approved posts and messaging
   • Advocacy sits inside the employee intranet

   Cons:

   • No documented rewards or business-impact attribution
   • Analytics can take extra work to navigate
   Learn more about Interact Software:

   • Check out Interact Software on their website
2. 

   2

   Sociabble

   Best all-in-one employee advocacy tool

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Sociabble is an all-in-one employee advocacy software that helps marketing teams respond to most advocacy needs. It allows users to access all types of essential features, everything from aggregating relevant content through URLs and social media channels to analyzing program performance.

   Why I picked Sociabble: This platform made the list because it's an all-in-one tool that helps your business with internal communications, employee advocacy, and employee engagement. Sociabble is a one-stop hub for curating content for teams to share, including photos, videos, and audio files. When using Sociabble, you can aggregate your content from official company channels and content suggested by other team members and administrators.

   Sociabble can also help you introduce social selling into your employee advocacy program. Your teams can implement proper social selling strategies by making recommendations and demonstrating their knowledge. You can also use Sociabble’s analytics to track lead generation that comes from social selling.

   Sociabble Standout Features and Integrations

   Standout features include gamification tools that encourage team members to become more excited about promoting your company’s content through tools such as leaderboards, campaigns, quizzes, and badges. Sociabble also provides analytics dashboards, including personal dashboards that offer unique metrics for social sellers; you can do deep dives from more specific data for content performance, including lead generation tracking.

   Integrations include a small number of native integrations, including Microsoft Teams, Okta, Optimizely, and SignNow. However, you can use a paid Zapier account or Sociabble’s API to create custom integrations with your toolset.

   Pros and Cons

   Pros:

   • User interface is easy to navigate
   • Responsive support team
   • All-in-one tool for employee advocacy and communications

   Cons:

   • Inability to customize gamification feature
   • Steep learning curve
   Learn more about Sociabble:

   • Check out Sociabble on their website
3. 

   3

   Haiilo

   Best social intranet platform

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Haiilo helps businesses create a social intranet within their organization to help improve employee engagement. The platform offers a space where employees can select posts to share and schedule them to go live.

   Why I picked Haiilo: I thought Haiilo would be a relevant addition to this article because it allows users to create a social intranet, or in other words, an internal social network, to help employees quickly find content to share externally. You can put together internal and external content you wish for your employee advocates to share on other social media networks. Haiilo allows you to control your company’s content streams and schedule links to be available to employees at the best times for them to share.

   Haiilo Standout Features and Integrations

   Standout features include captivating captions for your advocates, ensuring the content they share resonates with your target audience, drives engagement, and aligns with your brand’s voice and messaging. Haiilo also offers comprehensive social media integrations, allowing you to connect all social media channels, ensuring a consistent brand message across networks.

   Integrations include connections with tools to help extend features and enhance productivity, such as Box, Drupal, Google Workspace, HubSpot CRM, Microsoft 365, Okta, OneLogin, Salesforce, Slack, Yammer, and other software options. You can also create custom integrations with a paid Zapier account or Haiilo’s API.

   Pros and Cons

   Pros:

   • Effective company communication features
   • Easy to share content among teams
   • Social intranet increases employee participation

   Cons:

   • Inviting team members is a manual task
   • Attaching large number of images is challenging
   Learn more about Haiilo:

   • Check out Haiilo on their website
4. 

   4

   Oktopost

   Best for B2B businesses

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Oktopost focuses on helping B2B businesses with employee advocacy programs and amplifying their brand on social media.

   Why I picked Oktopost: If you’re working in a B2B business, I wanted to add a platform worth considering. Oktopost helps B2B organizations simplify social media and employee advocacy programs on a single platform. The software will pull content from your corporate channels for your teams to share on advocacy channels.

   Oktopost helps your B2B business track critical metrics like clicks, conversions, and engagement. It helps your b2B business enhance brand awareness and generate results, allowing you to measure your advocacy program’s impact on your bottom line.

   Oktopost Standout Features and Integrations

   Standout features include an advocacy board that allows your employee advocates a tool to quickly find, filter, recommend, and share company content to personal social media profiles. The platform also provides topics to help you tailor your board to every advocate, where you can segment posts and make it easier for employees to find the most relevant content.

   Integrations include simple connections to enhance the flow of social media data with your existing systems, such as Google Analytics, HubSpot, JumpCloud, Looker Studio, Marketo, Microsoft Dynamics 365, Microsoft Teams, Okta, Salesforce, SugarCRM, and other software options. You can also use a paid Zapier account to create custom integrations with your business applications.

   Pros and Cons

   Pros:

   • Effective data presentations
   • Simple advocacy organization
   • Easily grows B2B social presence

   Cons:

   • Slight learning curve
   • Some tagging limitations
   Learn more about Oktopost:

   • Check out Oktopost on their website
5. 

   5

   Curata

   Best solution for content curation and discovery

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Curata is a content curation and marketing platform that uses machine learning to help marketing teams discover, organize, annotate, and distribute third-party content across blogs, newsletters, and social channels.

   Who Is Curata Best For?

   Curata is a strong fit for B2B content marketing teams at mid-to-large enterprises that publish high content volumes and need a steady pipeline of curated third-party content alongside original pieces.

   Why I Picked Curata

   I've included Curata in my top picks because its self-learning discovery engine is genuinely one of the best I've used for keeping an employee advocacy content feed stocked with relevant third-party articles. It uses NLP to scan and score content across the web, then gets sharper the more you use it. I also like that it pulls royalty-free image recommendations alongside each piece, so employees sharing curated content aren't stuck with blank previews or off-brand visuals.

   Curata Key Features

   • Editorial calendar: Plan, schedule, and manage both curated and original content in a single shared calendar view across the team.
   • Content scoring: Ranks discovered articles by relevance to your chosen topics, so the highest-quality pieces surface first in the queue.
   • Multi-channel publishing: Push curated content directly to your blog, social channels, or email newsletter from one central interface.
   • Content performance analytics: Tracks engagement metrics across channels and maps content attribution to leads and pipeline influence.

   Curata Integrations

   Curata integrates with CMS platforms like WordPress, Joomla, and Drupal, and with marketing automation tools like Eloqua, Marketo, HubSpot, MailChimp, and Act-On for direct content publishing. It also connects to Google Analytics and Salesforce for content attribution and performance tracking. 

   Pros and Cons

   Pros:

   • Content attribution tracks leads by source
   • One-click sharing to blogs and newsletters
   • Self-learning engine improves content discovery over time

   Cons:

   • Unreviewed results pile up quickly
   • Social sharing tools lack modern flexibility
   Learn more about Curata:

   • Check out Curata on their website
6. 

   6

   Workvivo

   Best platform for integrating internal communications

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Workvivo is an employee experience platform that combines internal communications, engagement tools, a modern intranet, and employee listening features into a single app.

   Who Is Workvivo Best For?

   Workvivo is a strong fit for mid-to-large enterprises with distributed or frontline workforces that need a centralized hub for internal communications.

   Why I Picked Workvivo

   Workvivo earns its spot on my shortlist because it pulls internal communications into a single platform rather than scattering them across tools. I particularly like its multi-channel Campaigns feature, which lets you publish posts, articles, and surveys across the app, desktop, and digital signage all at once. Pair that with Spaces, which segments content by team or topic, and you've got a setup where the right message actually reaches the right people, not just whoever checks their email.

   Workvivo Key Features

   • Employee recognition: Send peer-to-peer shout-outs and kudos tied directly to company values.
   • Live-streaming: Broadcast real-time company updates, town halls, or announcements to your entire workforce.
   • Auto-translate: Automatically translate content into an employee's native language so no one misses a message.
   • Content analytics: Track how employees are engaging with specific posts and articles to inform your communications strategy.

   Workvivo Integrations

   Workvivo offers 40+ native integrations, including deep connections across the Microsoft ecosystem (Microsoft 365, Teams, OneDrive, SharePoint, Entra ID), Google Workspace, Zoom, Slack, Salesforce, Workday, BambooHR, UKG, SAP SuccessFactors, and ServiceNow. It also supports social sharing to LinkedIn, X, and Facebook for employee advocacy, and provides an API for custom integrations.

   Pros and Cons

   Pros:

   • Auto-translate supports global advocacy programs
   • Multi-channel campaigns reach frontline workers
   • Built-in social feed drives organic sharing

   Cons:

   • Limited content scheduling for external posts
   • No dedicated social sharing analytics dashboard
   Learn more about Workvivo:

   • Check out Workvivo on their website
7. 

   7

   GaggleAMP

   Best for social selling and social media amplification

   • Free trial available
   • From $417/50 users/month, billed annually

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   GaggleAMP uses social selling and social media amplification capabilities to increase employee empowerment, influence branding prospects, and marketing campaign execution.

   Why I picked GaggleAMP: This platform makes an excellent addition to this article because it helps get teams to be more active on social media and present them as credible, insightful resources for your target audience. GaggleAMP enables your teams to use social media as a fully-functioning marketing channel to help send more leads to your pipeline. The software also points everyone to the exact conversations on social media and allows your advocates to contribute.

   GaggleAMP also empowers your employee advocates to amplify social media marketing campaigns without you having to pay to boost posts. Your employees can reach relevant people your brand isn’t connected to. GaggleAMP will help you leverage employee advocates to open your brand to new people your business might miss.

   GaggleAMP Standout Features and Integrations

   Standout features include gamification and reward tools to create friendly employee competition and increase participation in employee advocacy programs. GaggleAMP also offers artificial intelligence to diversify employee advocacy efforts by enabling you to generate a single brand message to all employees and allow team members to automatically create alternative messaging while staying true to your original message.

   Integrations include connections with top marketing, CRM, communications, and email tools, such as Google Analytics, Google Workspace, HubSpot, Mailchimp, Marketo, Microsoft Teams, Okta, OneLogin, Salesforce, Slack, and other software options. You can use GaggleAMP’s API or a paid Zapier account to create custom integrations with your business applications.

   PROS

   Highly experienced support reps

   Motivational gamification features

   Easy to use

   CONS

   Number of features is overwhelming

   Some glitching can occur

   Learn more about GaggleAMP:

   • Check out GaggleAMP on their website
8. 

   8

   LinkedIn Sales Navigator

   Best for finding and engaging B2B prospects

   • Free trial available
   • From $119.99/user/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   LinkedIn Sales Navigator is a B2B sales intelligence tool built on LinkedIn's network that gives you advanced lead and account search filters, real-time buyer intent signals, and InMail messaging to identify and reach prospects.

   Who Is LinkedIn Sales Navigator Best For?

   LinkedIn Sales Navigator is a natural fit for B2B sales teams and account executives who need to identify, research, and connect with decision-makers at scale.

   Why I Picked LinkedIn Sales Navigator

   I picked LinkedIn Sales Navigator as one of the best because no other tool gives my team this depth of B2B prospect data directly inside LinkedIn. The Advanced Lead Search filters let me build precise lists of decision-makers by title, seniority, and company size, so employees know exactly who to engage when sharing content. Saved Lead alerts then notify my team the moment a prospect is active, turning employee posts into timely, targeted outreach.

   LinkedIn Sales Navigator Key Features

   • TeamLink: See mutual connections across your entire team's LinkedIn network to identify warm intro paths to prospects.
   • Smart Links: Package sales content into a single trackable link and see which prospects engage with it.
   • Account IQ: Get AI-generated summaries of target accounts, pulling in news, headcount changes, and leadership shifts.
   • CRM sync: Push lead and account data directly into your CRM so prospect activity stays connected to your sales pipeline.

   LinkedIn Sales Navigator Integrations

   LinkedIn Sales Navigator integrates through its SNAP (Sales Navigator Application Platform) partner program, which connects to business intelligence, CRM, and sales engagement platforms. SNAP partners include Salesforce, HubSpot Smart CRM, Microsoft Dynamics 365, Oracle Sales, Gong, Outreach, Salesloft, Microsoft Power BI, Tableau, and Freshworks, along with others like Demandbase, G2, Groove by Clari, SAP Sales Cloud, SugarCRM, Zoho CRM, Mixmax, and Yesware by Vendasta.

   Pros and Cons

   Pros:

   • Real-time alerts on prospect activity changes
   • Advanced filters target specific buyer personas
   • Direct access to LinkedIn's professional network

   Cons:

   • No built-in content library for employees
   • Limited to LinkedIn as single channel
   Learn more about LinkedIn Sales Navigator:

   • Check out LinkedIn Sales Navigator on their website
9. 

   9

   Hootsuite Amplify

   Best employee advocacy management tool

   • 30-day free trial + free demo available
   • Pricing upon request

   Visit Website

   

   Hootsuite Amplify is designed to help businesses effectively manage employee advocacy programs. It enables team leaders to provide curated post libraries accessible to employees.

   Why I picked Hootsuite Amplify: Hootsuite is a popular social media management platform many organizations use. The vendor now offers an employee advocacy tool called Hootsuite Amplify, enabling administrators to specify and remind employees about content they want them to share. You can use Amplify to issue invites to your advocates and assign them to specific groups to ensure content remains relevant to particular people and their audiences.

   Hootsuite Amplify allows you to send email notifications to advocates about your latest content and updates. When employees see the notification, they can scroll through the feed, select a post to engage with and share it on social media. You can also share pre-approved content with employees and allow them to post it through a mobile app.

   Hootsuite Amplify Standout Features and Integrations

   Standout features include tools to help you extend your company’s reach and engagement and meet your marketing goals. Hootsuite Amplify can also help your business strengthen your employer brand and enhance recruitment processes.

   Integrations include a range of connections with tools that fit the way your teams work, such as Airtable, Asana, Basecamp, Dropbox, HubSpot, Mailchimp, Microsoft Dynamics, Notion, Salesforce, Slack, and other software options. You can also use a paid Zapier account to create custom integrations with your systems.

   Pros and Cons

   Pros:

   • Automatically shortens links
   • Allows competitor comparisons
   • Easy to use

   Cons:

   • No individual engagement reports
   • Trouble posting on multiple platforms simultaneously
   Learn more about Hootsuite Amplify:

   • Check out Hootsuite Amplify on their website
10. 

    10

    EveryoneSocial

    Best for employee engagement

    • Free plan available
    • Pricing upon request

    Visit Website

    

    EveryoneSocial is an ideal choice for marketing teams looking for a solution to engage every employee regardless of their department. It offers employee engagement capabilities that allow team leaders to modify their members’ interface so everyone stays engaged with numerous incentives.

    Why I picked EveryoneSocial: You can use EveryoneSocial to enable employees to share content on social media and increase their engagement by allowing them to like or tag other colleagues. This helps ensure that everyone sees crucial social media information. You can also use EveryoneSocial to empower sales teams, increase external and internal communications, and utilize employees’ efforts to source new talent.

    EveryoneSocial Standout Features and Integrations

    Standout features include tools to help your employees speed up word-of-mouth marketing by offering a single space for your content. EveryoneSocial also provides features to ensure everyone shares the right message when acting as an ambassador for your brand.

    Integrations include support for many tools marketing teams use in their daily tasks, such as Adobe Analytics, Google Analytics, Highspot, Khoros, Microsoft Teams, Outreach, Salesforce, Salesloft, Slack, Workvivo, and other software options. You can also use EveryoneSocial’s API to create custom integrations with your current systems.

    Pros and Cons

    Pros:

    • Provides ready-made content captions
    • Allows simple content sharing
    • Multiple employee engagement tools

    Cons:

    • Only supports small-size images
    • Tagging people on LinkedIn is complex
    Learn more about EveryoneSocial:

    • Check out EveryoneSocial on their website