10 melhores ferramentas de relatórios de anúncios do Facebook em 2026

Avaliações das ferramentas de relatórios de anúncios do Facebook

1. 

   1

   Klipfolio

   Best for analyst-grade cross-channel dashboards

   • 14-day free trial
   • From $120/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klipfolio is a marketing dashboard and reporting platform that connects Facebook Ads data via the native Marketing API alongside 130+ other integrations, letting you build pixel-level custom dashboards, blend cross-channel data, and schedule reports across paid social, search, CRM, and analytics sources.

   Who Is Klipfolio Best For?

   Klipfolio is a strong fit for performance marketing analysts and agency teams who need to blend Facebook Ads data with multiple other channels in a single, fully customizable dashboard.

   Why I Picked Klipfolio

   Klipfolio earns its spot on my shortlist because of how far you can push its custom Facebook Marketing API queries, writing your own metric extractions beyond what pre-built connectors expose. I love that Data Modelling + Join is available on every plan, so you can blend Facebook Ads spend data with GA4, Salesforce, or Shopify revenue in the same dashboard without upgrading. The pixel-level dashboard builder, with 30+ chart types and Excel-like calculated fields, gives analysts the kind of granular layout control that most reporting tools reserve for enterprise tiers.

   Klipfolio Key Features

   • Scheduled report delivery: Automatically send dashboard snapshots as PDF or image files to stakeholders via email on a set cadence (available on Grow plan and above).
   • White-label bundle: Apply a custom domain, logo, brand colors, and custom CSS/JS so clients see your agency's branding instead of Klipfolio's.
   • Published dashboard links: Share live dashboards via public, unique non-indexable, or password-protected URLs without requiring recipients to log in.
   • TV mode: Display dashboards on large-screen monitors or office TVs with a dedicated full-screen viewing layout built for at-a-glance monitoring.

   Klipfolio Integrations

   Klipfolio offers 130+ native integrations, including Facebook Ads, Google Ads, Google Analytics 4, LinkedIn Ads, Instagram, HubSpot, Salesforce, and Shopify. It also supports REST/URL, SQL, Google Sheets, Excel, and Zapier connectivity for custom data sources.

   Pros and Cons

   Pros:

   • Agency branding with white-label dashboard bundle
   • Custom Facebook API queries for advanced metrics
   • Fully customizable Facebook Ads dashboards

   Cons:

   • Scheduled report automation requires higher plan
   • No creative-level ad performance insights
   Learn more about Klipfolio:

   • Check out Klipfolio on their website
2. 

   2

   Adverity

   Best for enterprise cross-channel Meta data pipelines

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Adverity is a marketing data integration platform that pulls Meta Ads data via the native Marketing API and routes it—alongside 600+ other data sources—into data warehouses, BI tools, and dashboards for cross-channel reporting and analysis.

   Who Is Adverity Best For?

   Adverity is a strong fit for enterprise marketing and data engineering teams that need to consolidate Meta Ads data alongside 600+ other sources into a central warehouse for cross-channel analysis.

   Why I Picked Adverity

   I picked Adverity as one of the best because its Meta Marketing API connector goes deeper than most—pulling account, campaign, ad set, and ad-level data with full breakdowns by age, gender, country, and device, across all attribution windows. What sets it apart is the 37-month historical backfill, which means you can connect a new client account and immediately model 3+ years of Meta performance data. Paired with Data Mapping, it also unifies Meta metrics with data from 600+ other sources into a single, analysis-ready dataset.

   Adverity Key Features

   • Cross-channel data mapping: Unifies inconsistent metric definitions across 600+ platforms—like reconciling 23 different field names for "cost"—into a single, consistent dataset for cross-channel analysis.
   • 40+ data destinations: Routes Meta Ads data simultaneously to warehouses and BI tools including Snowflake, BigQuery, Redshift, Tableau, Power BI, and Looker Studio.
   • Creative asset re-hosting: Downloads and stores creative images from expiring Meta CDN URLs as stable, Adverity-hosted links, so creative performance data stays accessible long-term.
   • AI Transformation Copilot: Converts natural language instructions into transformation scripts, letting analysts build custom metrics without writing code from scratch.

   Adverity Integrations

   Adverity offers 600+ native data connectors, including Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, GA4, Salesforce, HubSpot, and Shopify. It connects to destinations such as Snowflake, BigQuery, Power BI, Tableau, and Looker Studio, with Universal Connect for custom APIs.

   Pros and Cons

   Pros:

   • Unifies Facebook metrics with other channels
   • Supports granular campaign, ad set, creative breakdowns
   • Retrieves 37 months of Facebook Ads history

   Cons:

   • Dashboards are an optional add-on purchase
   • No pre-built Facebook Ads report templates
   Learn more about Adverity:

   • Check out Adverity on their website
   • Explore best alternatives to Adverity
3. 

   3

   Improvado

   Best for automated marketing data mapping

   • Free plan + free demo available
   • From $100/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Improvado is a marketing analytics and ETL platform that pulls data from 1,390+ sources—including Meta Ads at the campaign, ad set, ad, and creative level—and centralizes it for cross-channel reporting through connected BI tools or its own dashboards.

   Who Is Improvado Best For?

   Improvado is a strong fit for enterprise marketing teams and large agencies managing complex, multi-source data across dozens—or hundreds—of ad accounts.

   Why I Picked Improvado

   I've included Improvado in my top picks because its automated data mapping is genuinely in a class of its own. The Marketing Common Data Model (MCDM) normalizes metrics across 1,390+ sources automatically, so when you're blending Meta Ads data with Google Ads or Salesforce, there's no manual schema reconciliation. I also rely on its Meta Ads connection pulling 200+ fields at the creative level, with a 10-year historical backfill, which makes it easy to run meaningful trend analysis without rebuilding data pipelines from scratch.

   Improvado Key Features

   • AI Agent with write-back actions: The AI Agent can pause campaigns, adjust budgets, and modify targeting directly within the platform using natural language commands.
   • Marketing Data Governance module: Runs 250+ pre-built data quality rules and pre-flight campaign validation checks, including naming convention enforcement and budget alignment verification.
   • Multi-Touch Attribution (MTA) add-on: Stitches online and offline touchpoints across channels to connect ad spend to revenue, with support for account-based attribution for B2B journeys.
   • Warehouse destination support: Sends processed data directly to Snowflake, BigQuery, Redshift, Databricks, and other major warehouses for teams that prefer querying data in their own environment.

   Improvado Integrations

   Improvado connects to 1,390+ data sources, including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, GA4, Salesforce, HubSpot, Snowflake, BigQuery, and Tableau. It also supports Power BI, Looker Studio, Google Sheets, and other BI destinations.

   Pros and Cons

   Pros:

   • AI Agent offers natural language report actions
   • Cross-channel metrics normalized for fast analysis
   • Captures 200+ Facebook Ads data fields

   Cons:

   • No dedicated white-label client portal
   • Requires external BI tool for advanced visuals
   Learn more about Improvado:

   • Check out Improvado on their website
4. 

   4

   Databox

   Best for agencies scaling multi-client ad reporting

   • Free plan + 14-day free trial + free demo available
   • From $71/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Databox is a marketing analytics and reporting platform that connects Facebook Ads data alongside 130+ other sources, offering pre-built dashboards, a drag-and-drop report builder, automated scheduling, and AI-powered analysis tools.

   Who Is Databox Best For?

   Databox is a strong fit for digital marketing agencies managing multiple client accounts across paid social, search, and ecommerce channels.

   Why I Picked Databox

   Databox earns its spot on my shortlist because of how well it's built for agencies running Facebook Ads reporting across dozens of client accounts at once. I love that Agency Pro and above gives you unlimited client sub-accounts, a unified management console, and unlimited users, so scaling from 10 clients to 50 doesn't mean rebuilding your whole reporting setup. The one-click Facebook Ads dashboard templates (like the Campaign Report and Purchase & Leads Breakdown) get a new client live in minutes, and the AI-generated performance summaries mean your team isn't writing recap copy from scratch every month.

   Databox Key Features

   • Genie AI Analyst: Ask natural-language questions about your Facebook Ads data and get automated anomaly detection, trend analysis, and editable performance summaries.
   • Metric Builder with dimension breakdowns: Build custom Facebook Ads metrics filtered by age, device, or placement at the campaign, ad set, or ad level.
   • Dataset Builder: Merge and transform raw data from multiple sources into unified tables with custom formula columns for bespoke reporting logic.
   • Metric alerts: Set threshold-based triggers on up to 15 metrics and receive notifications via email or Slack when performance shifts.

   Databox Integrations

   Databox offers 130+ native integrations, including Google Ads, Google Analytics 4, Shopify, HubSpot, Salesforce, Google BigQuery, Snowflake, Google Sheets, and Microsoft Excel. It also supports 350+ additional sources through Dataddo, plus Push API and Ingestion API connections.

   Pros and Cons

   Pros:

   • AI generates editable monthly performance summaries
   • Deep metric breakdown by campaign, ad set, ad
   • Fast deployment with one-click Facebook Ads templates

   Cons:

   • No native creative-level or attribution analytics
   • Requires reauthenticating Facebook Ads every 60 days
   Learn more about Databox:

   • Check out Databox on their website
   • Explore best alternatives to Databox
5. 

   5

   Swydo

   Best for scheduled client reports

   • 14-day free trial
   • From €69/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Swydo is a marketing reporting platform built for agencies, offering cross-channel dashboard creation, white-labeled client reports, automated scheduling, and 241+ native Facebook Ads metrics across campaign, ad set, and ad levels.

   Who Is Swydo Best For?

   Swydo is a strong fit for digital marketing agencies that manage recurring client reports across multiple ad accounts and need white-labeled delivery on a predictable budget.

   Why I Picked Swydo

   Swydo earns its spot on my shortlist because of how well it handles scheduled, recurring client reports at scale. I particularly like the dynamic template system: update one template and every linked client report reflects the change instantly, which is a real time-saver when managing a large roster. Combine that with branded PDF delivery, custom domains, and automated retry logic for failed sends, and Swydo handles the full reporting workflow without manual intervention.

   Swydo Key Features

   • 241+ Meta Ads metrics: Pull campaign, ad set, and ad-level data including ROAS, CPA, CPM, and video engagement metrics directly from the Meta Marketing API.
   • Cross-channel data blending: Combine up to 5 ad platforms into a single widget for unified performance comparisons across Facebook Ads, Google Ads, TikTok Ads, and more.
   • AI-powered report summaries: Generate natural-language performance narratives automatically, with 4,000 AI credits included per month.
   • Multi-language report generation: Produce client-facing reports in 14 languages, giving international agencies flexibility in how they deliver results.

   Swydo Integrations

   Swydo offers 38+ native integrations, including Facebook Ads, Google Ads, Google Analytics 4, TikTok Ads, LinkedIn Ads, Microsoft Ads, Pinterest Ads, Snapchat Ads, and Google Sheets. Zapier and Make are also supported.

   Pros and Cons

   Pros:

   • AI-generated summaries for Facebook Ads data
   • White-label reports with custom domains
   • Updates all linked reports from one template

   Cons:

   • Creative-level analytics not available
   • Limited drill-down for client dashboard views
   Learn more about Swydo:

   • Check out Swydo on their website
6. 

   6

   AgencyAnalytics

   Best for agency white-label client reporting

   • Free demo + 14-day free trial
   • From $20/client/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   AgencyAnalytics is a marketing reporting platform built specifically for agencies, offering Facebook Ads reporting, white-label client dashboards, cross-channel data integration across 85+ sources, and automated report scheduling.

   Who Is AgencyAnalytics Best For?

   AgencyAnalytics is a natural fit for digital marketing agencies that manage Facebook Ads reporting across multiple clients and need white-labeled, client-ready dashboards without rebuilding reports from scratch each month.

   Why I Picked AgencyAnalytics

   AgencyAnalytics earns its spot on my shortlist because it's purpose-built for agencies that need white-labeled, client-ready Facebook Ads reporting without rebuilding everything from scratch each month. I love how Smart Reports auto-generate branded reports by pulling your top Meta Ads metrics instantly, and roll-up dashboards let you monitor performance across every client account in one view. The white-label client portal gives each client a branded login experience with your logo, domain, and colors front and center.

   AgencyAnalytics Key Features

   • 300+ Meta Ads metrics: Pull granular data across impressions, ROAS, CPA, video views, conversions, and demographic breakdowns at the campaign, ad set, and ad level.
   • Cross-channel "Views": Combine Facebook Ads data with PPC, SEO, email, and web analytics in blended tables without exporting to a spreadsheet.
   • Ask AI natural-language querying: Query live client performance data in plain language to surface trends, anomalies, and opportunities across all connected accounts.
   • PPC markup: Add a custom margin percentage to Facebook Ads spend figures displayed on client-facing reports.

   AgencyAnalytics Integrations

   AgencyAnalytics offers 85+ native integrations, including Meta Ads, Google Ads, Google Analytics 4, LinkedIn Ads, TikTok Ads, Google Search Console, Shopify, Klaviyo, and Google Sheets. It also supports custom connectivity through its open API and optional BigQuery, Redshift, and MySQL connectors.

   Pros and Cons

   Pros:

   • Drag-and-drop report builder with templates
   • 300-plus Meta Ads metrics with hierarchy support
   • Automated white-label report scheduling for clients

   Cons:

   • Manual reconnection needed for integration drops
   • No creative-level ad fatigue analytics
   Learn more about AgencyAnalytics:

   • Check out AgencyAnalytics on their website
7. 

   7

   Whatagraph

   Best for visual cross-channel reports

   • Free demo available
   • From $812/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Whatagraph is a cross-channel marketing reporting platform that pulls data directly from the Meta Marketing API alongside 67 other integrations, letting you build visual dashboards, schedule automated reports, and blend data across paid, social, SEO, email, and ecommerce channels.

   Who Is Whatagraph Best For?

   Whatagraph is a strong fit for digital marketing agencies managing multiple client accounts who need white-label reporting across paid, social, and SEO channels.

   Why I Picked Whatagraph

   I've included Whatagraph in my top picks because it handles cross-channel visual reporting better than almost anything else I've tested. I love how the Linked Report Templates let you push global design or metric updates across every client report at once, which is a real advantage when you're managing Meta campaigns alongside Google, TikTok, and SEO. The Ad Creative Performance Report template goes further than most, displaying thumbnail previews of your top Meta ads alongside CPC, CPM, and engagement data in a single carousel view.

   Whatagraph Key Features

   • Linked Report Templates: Push global design and metric updates across every client report at once from a single template.
   • No-code data blending: Combine Meta Ads data with other sources using four join types and a formula builder for custom metrics like blended ROAS.
   • Scheduled PDF email delivery: Set daily, weekly, or monthly report cadences with automated PDF attachments sent directly to clients or stakeholders.
   • Role-based access control: Assign Admin, Manager, Editor, or Viewer permissions to separate internal team access from client-facing views.

   Whatagraph Integrations

   Whatagraph offers 68 native integrations, including Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, Google Analytics 4, BigQuery, Shopify, HubSpot, Google Sheets, and Salesforce. Its Public API supports custom and offline data sources.

   Pros and Cons

   Pros:

   • Native Meta API integration with 300+ metrics
   • Linked Report Templates for multi-client bulk updates
   • Creative-level Facebook Ads analytics with thumbnails

   Cons:

   • No real-time anomaly alerts on base plan
   • Connector reliability issues disrupt report scheduling
   Learn more about Whatagraph:

   • Check out Whatagraph on their website
   • Read my in-depth review of Whatagraph
   • Explore best alternatives to Whatagraph
8. 

   8

   TapClicks

   Best for multi-channel campaign reporting

   • Free demo + 14-day free trial
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   TapClicks is a marketing analytics and reporting platform that connects 250+ data sources—including Meta Ads at the creative level—into unified dashboards, automated report delivery, and white-labeled client portals.

   Who Is TapClicks Best For?

   TapClicks is best suited for digital marketing agencies managing large client rosters who need white-labeled reporting across multiple channels from a single platform.

   Why I Picked TapClicks

   TapClicks earns its spot on my shortlist because it's purpose-built for running reports across dozens of channels and client accounts from one place. I particularly like SmartCampaigns, which rolls up Facebook Ads data across multiple accounts into a single view, and SmartSlides, which auto-generates branded presentation decks directly from dashboard data. The 250+ native connectors mean I can blend Meta performance alongside Google Ads, GA4, and LinkedIn in a single report without manual data wrangling.

   TapClicks Key Features

   • AI anomaly detection: TapClicks monitors campaign performance and flags unusual shifts in spend, conversions, or ROAS directly within your dashboard.
   • Custom KPI builder: Define bespoke metrics using a rules-based formula builder, or describe the metric you need in plain English using the Data Transformation Agent.
   • SmartEmail™ automated recaps: TapClicks generates and delivers AI-written performance summaries to stakeholder inboxes on a scheduled cadence, no dashboard access required.
   • White-labeled client portals: Give clients self-serve access to their own branded dashboards via a custom domain with your logo, colors, and theme applied throughout.

   TapClicks Integrations

   TapClicks offers 250+ native integrations, including Meta Ads, Google Ads, Google Analytics 4, LinkedIn Ads, TikTok Ads, HubSpot, Salesforce, Shopify, and WooCommerce. TapAPI and SmartConnector™ support custom data connections and exports to data warehouses or BI tools.

   Pros and Cons

   Pros:

   • Auto-generates branded client presentation decks
   • Offers creative-level breakdown and segmentation
   • Aggregates Facebook Ads data across accounts

   Cons:

   • Dashboard filtering less flexible than BI tools
   • Automation features gated on higher-tier plans
   Learn more about TapClicks:

   • Check out TapClicks on their website
   • Read my in-depth review of TapClicks
9. 

   9

   NinjaCat

   Best for agencies reporting across 100s of ad accounts

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   NinjaCat is a marketing reporting and data platform built for agencies, offering a drag-and-drop report builder, 150+ native data connectors, white-label client dashboards, automated report scheduling, and an AI agent layer for campaign monitoring across Meta Ads and other channels.

   Who Is NinjaCat Best For?

   NinjaCat is built for mid-to-large agencies that manage reporting across dozens or hundreds of client ad accounts simultaneously.

   Why I Picked NinjaCat

   NinjaCat earns its spot on my shortlist because it's purpose-built for the exact problem agencies face: maintaining visibility across hundreds of Meta Ads accounts without drowning in manual reporting. I particularly like the AgentOS layer, where AI agents like Expansion Eric and Negative Nancy automatically flag budget-limited top performers and wasteful spend across all your accounts. Paired with the dedicated Facebook Ads Report Template and automated white-label delivery, my team can monitor 200 clients daily in the time it used to take to check 50.

   NinjaCat Key Features

   • Cross-channel data connectors: Pull data from 150+ sources—including Google Ads, LinkedIn, TikTok, and Snowflake—into a single unified view alongside your Meta Ads data.
   • White-label client dashboards: Deliver fully branded, interactive dashboards to clients with custom logos, colors, and a custom domain.
   • Data Cloud storage: Store and govern trillions of rows of marketing data permanently, with the ability to export to Snowflake or external BI tools.
   • NinjaCademy training platform: Access 40+ on-demand courses and 10 structured learning paths to get your team up to speed on the platform.

   NinjaCat Integrations

   NinjaCat offers 150+ native integrations, including Meta Ads, Facebook Insights, Google Ads, Google Analytics 4, LinkedIn Ads, TikTok, and Snowflake. It also supports AI Connectors, MCP Servers, and Custom Connectors for non-native sources.

   Pros and Cons

   Pros:

   • AI agents flag spend and campaign issues
   • Automates white-label report scheduling and delivery
   • Manages hundreds of Facebook ad accounts

   Cons:

   • Implementation takes weeks to complete setup
   • No self-serve trial for testing features
   Learn more about NinjaCat:

   • Check out NinjaCat on their website
10. 

    10

    Triple Whale

    Best for DTC brands tracking Meta creative fatigue

    • Free plan available
    • From $219/month

    Visit Website

    

    Triple Whale is an ecommerce analytics and Facebook Ads reporting platform that combines cross-channel attribution, creative-level performance analysis, and AI-powered insights through its Moby AI layer.

    Who Is Triple Whale Best For?

    Triple Whale is a natural fit for Shopify-based DTC brands that run significant Meta ad spend and need creative-level performance data beyond what Ads Manager provides.

    Why I Picked Triple Whale

    Triple Whale earns its spot on my shortlist because of how precisely it's built around Meta creative performance. The Creative Cockpit ranks your ad creatives by ROAS and CAC, flags creative fatigue before your numbers drop, and surfaces thumbnail and video-level engagement data, all in one view. On top of that, the AI-powered Creative Strategy Agent identifies early fatigue signals by analyzing copy and imagery patterns across your active Meta campaigns.

    Triple Whale Key Features

    • Moby AI Chat: A natural language interface that lets you ask performance questions and receive auto-generated dashboards or reports on demand.
    • Cross-channel attribution dashboard: Blends Meta, Google, TikTok, and other ad channel data into a single unified performance view.
    • Marketing Mix Modeling (MMM): A statistical model that measures incremental channel impact using historical data, seasonality, and offline factors, with budget simulation built in.
    • Sonar Optimize: Feeds first-party conversion data back into Meta's Conversions API to improve Event Match Quality scores and ad algorithm performance.

    Triple Whale Integrations

    Triple Whale offers 60+ native integrations, including Meta Ads, Google Ads, TikTok Ads, Shopify, Klaviyo, Google Sheets, Snapchat Ads, Pinterest Ads, Microsoft Ads, and LinkedIn Ads. Its Data-In API supports custom data sources.

    Pros and Cons

    Pros:

    • First-party pixel improves attribution accuracy
    • AI agents deliver actionable reporting insights
    • Diagnoses Meta creative fatigue automatically

    Cons:

    • Attribution models differ from Meta reporting
    • No native white-label client portals
    Learn more about Triple Whale:

    • Check out Triple Whale on their website