Os 10 melhores softwares de marketing nas redes sociais analisados para 2026

Avaliações do melhor software de marketing nas redes sociais

1. 

   1

   Enji

   Best for automated marketing planning

   • 14-day free trial
   • From $29/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Enji is a social media marketing platform built for small businesses and solopreneurs. It helps you plan, create, schedule, and track campaigns with tools that support the full social media workflow, from content planning and AI-assisted content creation to publishing and marketing strategy management.

   Why I Picked Enji: I picked Enji because of its marketing strategy generator, which organizes tasks around the time you have available. Instead of overwhelming you with an endless list of actions, it adapts your marketing plan to fit into your schedule. This makes it easier to stay consistent, even if you’re running a business solo. Combined with its AI copywriter for content creation support and social media scheduler, Enji helps streamline the process from planning content to publishing it across channels

   Enji Standout Features & Integrations

   Key features include a brand voice generator that helps keep messaging consistent across content, a performance dashboard that measures campaign impact, and a marketing calendar for planning ahead with plug-and-play templates. The platform also combines content planning, AI-assisted content creation, and scheduling tools in one workspace to help manage social media efforts more efficiently.

   Integrations include Facebook, Instagram, LinkedIn, Pinterest, YouTube Shorts, Threads, TikTok, Google Analytics 4, iCal, Canva, and Google Calendar.

   Pros and Cons

   Pros:

   • Useful campaign planning templates
   • Flexible marketing strategy generator
   • AI copywriter for branded content

   Cons:

   • Steeper learning curve initially
   • Limited customization options
   Learn more about Enji:

   • Check out Enji on their website
2. 

   2

   Social Status

   Best for automated social media reports

   • Free trial available
   • From $99/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Social Status is a powerful social media analytics and reporting tool that offers automated social media reports, making it the best choice for saving time and effort. It provides features such as competitor analytics, influencer analytics, and ad performance visualization, making it a comprehensive solution for social media management and analysis.

   Why I Picked Social Status:

   Social Status excels as a social media marketing software due to its comprehensive analytics and reporting capabilities across all major social media platforms. It allows marketers to track performance metrics such as engagement, reach, and follower growth, providing a clear picture of campaign effectiveness. The software's automated reporting saves time and ensures consistency, while customizable dashboards enable marketers to focus on the metrics that matter most to their strategies. With detailed insights and trend analysis, Social Status helps marketers optimize their content, understand their audience better, and make informed decisions to enhance their social media presence and drive successful campaigns.

   Social Status Standout Features & Integrations

   Features include in-depth metrics for Instagram Stories and Reels. This feature includes tracking impressions, reach, replies, taps back and forward, and eliminates the need for manual screenshotting, which is a common pain point for social media managers.

   Integrations include Facebook Pages, Instagram Professional Profiles, Instagram Stories & Reels, Meta Business Suite, Meta Ads Manager, TikTok Profiles, LinkedIn Company Pages, X (Twitter) Profiles, YouTube Channels, and YouTube Shorts.

   Pros and Cons

   Pros:

   • Easy setup and a consolidated dashboard for all metrics
   • Automates social media reports as Excel, PDF, PPTX, and Google Slides
   • Reporting for social profiles, ads, competitors, and influencers

   Cons:

   • Some limitations in tailoring reports to highly specific needs
   • Twitter integration linked only to higher tier paid plans
   Learn more about Social Status:

   • Check out Social Status on their website
3. 

   3

   TikTok

   Best for amplifying user-generated content natively

   • Free demo available
   • Available upon request

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   TikTok is a short-form video platform that enables brands to create viral content and drive engagement. It's used by creators, influencers, and marketing teams to connect with a large, diverse audience, and can help brands amplify user-generated content.

   Why I picked TikTok: TikTok lets your team tap into the power of user-generated content by offering native tools to promote and amplify what users create. Features like video stitching, duets, and challenges help your team engage directly with your audience. You can easily build campaigns that capitalize on viral trends and user interactions. These tools give your team the ability to create dynamic, interactive content that feels authentic. TikTok’s algorithm boosts the visibility of user-generated content, giving your campaigns greater reach and impact.

   Standout Features and Integrations

   Features include video stitching, duet capabilities, and trend-based challenges. You can create collaborative content using native tools that engage users in real-time. TikTok’s algorithm promotes engaging user content to relevant audiences.

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.

   Pros and Cons

   Pros:

   • Powerful content discovery algorithm
   • Easy to join viral challenges
   • Built-in tools for collaborations

   Cons:

   • Not ideal for all industries
   • Hard to predict viral success
   Learn more about TikTok:

   • Check out TikTok on their website
4. 

   4

   Snapchat

   Best for marketing to younger audiences

   • Free plan available
   • Free To Use

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Snapchat is a multimedia messaging app that lets you share photos, videos, and messages that disappear after being viewed. Beyond personal use, it offers businesses tools to connect with a younger audience through various advertising features. These tools make Snapchat a valuable asset in social media marketing strategies.

   Why I Picked Snapchat:

   Snapchat's advertising platform provides a range of ad formats designed to engage users effectively. You can create Snap Ads, which are full-screen vertical videos that appear between user stories, capturing attention in an immersive way. Additionally, Story Ads allow your brand to have a presence in the Discover feed, enabling users to explore your content alongside other popular media. It also offers advanced audience targeting options. With Snap Audience Match, you can upload your customer data to reach existing customers on Snapchat, reinforcing your brand message. The platform also offers Lookalike Audiences, enabling you to target users who share characteristics with your current customers.

   Snapchat Standout Features & Integrations

   Features include the Snap Pixel, a tool that tracks user interactions on your website, providing insights into how Snapchat ads influence actions like purchases or sign-ups. This data is invaluable for optimizing your campaigns and measuring return on investment. Additionally, Snapchat's Ads Manager offers real-time analytics, enabling you to monitor campaign performance and make data-driven decisions to improve effectiveness.

   Integrations include Apple Maps, Bookatable, DoorDash, FourSquare, Games in Snapchat, Google Maps, Goop, Grubhub, Google Sheets, HubSpot, Gmail, and WhatsApp Notifications.

   Pros and Cons

   Pros:

   • Effective in reaching a younger demographic
   • Offers innovative ad formats like AR lenses
   • Provides detailed analytics and reporting tools

   Cons:

   • Limited reach among older audiences
   • Ads can be intrusive and interrupt the user experience
   Learn more about Snapchat:

   • Check out Snapchat on their website
5. 

   5

   Zoho Social

   Best for real-time social media monitoring

   • 15-day free trial + free plan + free demo available
   • From $10/team member/month (billed annually)

   Visit Website

   

   Zoho Social is a social media management solution built for businesses and agencies that want more control over their online presence. It supports major platforms such as Facebook, X, Instagram, LinkedIn, and TikTok, helping teams manage multiple channels from a single workspace. With built-in privacy controls and seamless integration across the Zoho ecosystem, Zoho Social makes it easier to plan, publish, and monitor content efficiently and with confidence.

   Why I Picked Zoho Social

   I picked Zoho Social for its ability to cater to the diverse needs of social media marketers through its advanced scheduling tools and robust analytics. With features like real-time social media monitoring, your team can stay ahead of trends and engage with audiences promptly. Additionally, the collaboration capabilities allow multiple team members to manage client accounts from a single dashboard, ensuring consistent and cohesive social media strategies.

   Zoho Social Key Features

   In addition to its scheduling and analytics capabilities, Zoho Social offers a range of features to enhance your social media marketing efforts.

   • AI Assistant Zia: The AI assistant helps automate repetitive tasks, providing insights and recommendations to optimize your social media strategy.
   • Content Calendar: Plan and organize your content with a visual calendar that provides an overview of your scheduled posts across all platforms.
   • Direct Instagram Scheduling: Schedule posts directly to Instagram without the need for third-party apps, simplifying the process of maintaining a consistent presence.
   • Custom Reports: Generate detailed reports tailored to your specific needs, offering insights into your social media performance and helping you make data-driven decisions.

   Zoho Social Integrations

   Integrations include Zoho CRM, Zoho Desk, Facebook, Instagram, LinkedIn, Twitter, Google My Business, YouTube, Pinterest, and TikTok.

   Pros and Cons

   Pros:

   • Customizable performance reporting tools
   • Visual multi-platform content calendar
   • Real-time social media monitoring

   Cons:

   • Advanced features higher-tier plans
   • Limited post approval workflows
   Learn more about Zoho Social:

   • Check out Zoho Social on their website
6. 

   6

   Loomly

   Best for content suggestions

   • Free trial available
   • From $49/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Loomly is a cloud-based marketing solution that helps businesses manage content on their social media platforms. Core features include automated publishing, post scheduling, keyword filtering, and multi-account management. The software provides users with a master calendar that helps them manage multiple social media calendars, post overviews, and calendar views.

   Why I Picked Loomly: Loomly is a social media marketing software that stands out for its robust capabilities in content curation and recommendations. It excels at assisting businesses in finding, organizing, and publishing engaging content across various social media platforms. Loomly offers intuitive features for content curation, allowing users to discover and gather relevant content from different sources and arrange it into a cohesive content calendar. Loomly provides valuable content recommendations and insights based on user preferences, industry trends, and audience engagement data.

   Loomly Standout Features & Integrations

   Key features include advanced post optimization tool allows users to preview and refine their posts with visual mockups, ensuring consistent branding and visual appeal across different social media platforms. This feature helps marketers visualize the final appearance of their content before publishing, saving time and maintaining a cohesive brand identity. Loomly also offers a robust collaboration and approval workflow feature, enabling teams to collaborate seamlessly on content creation and obtain feedback and approvals from stakeholders.

   Integrations include Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube.

   Pros and Cons

   Pros:

   • User-friendly interface
   • Collaboration and approval workflows
   • Content recommendations and curation

   Cons:

   • More integrations welcomed
   • Lean analytics suite
   Learn more about Loomly:

   • Check out Loomly on their website
7. 

   7

   Agorapulse

   Best unified social media inbox

   • Free trial + free plan available
   • From $79/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   AgoraPulse is a cloud-based social media marketing tool that helps you manage social influencers, social profiles, and social analytics. Thanks to the social inbox feature, you can combine social media interactions across all platforms in a single, unified mailbox. The software also sifts through social interactions to identify key influencers and ambassadors.

   Why I Picked Agorapulse: Agorapulse stands out as a social media marketing software with its exceptional social media inbox feature. It excels at consolidating all social media interactions, such as comments, messages, and mentions, into a unified inbox, providing users with a centralized hub for managing and responding to engagements. Agorapulse's social media inbox streamlines the process of monitoring and engaging with audiences, ensuring that no message or comment goes unnoticed. Its intuitive interface allows users to efficiently track and respond to interactions across multiple social media platforms from a single dashboard.

   Agorapulse Standout Features & Integrations

   Key features include a comprehensive social inbox that combines all social media interactions, including comments, messages, and mentions, into a single unified stream. This feature simplifies the process of monitoring and responding to social media engagements. Additionally, Agorapulse provides robust team collaboration and workflow management tools, enabling efficient content collaboration, task assignment, and approval processes within organizations.

   Integrations include Instagram, YouTube, Facebook, and LinkedIn.

   Pros and Cons

   Pros:

   • Find influencers in your brand space
   • Social listening capabilities
   • Easy content scheduling in one "inbox"

   Cons:

   • May not be affordable for small biz
   • Lean reporting capabilities
   Learn more about Agorapulse:

   • Check out Agorapulse on their website
   • Read my in-depth review of Agorapulse
8. 

   8

   Buffer

   Best for social scheduling

   • Free plan available
   • From $5/month per channel (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Buffer is a popular social media management platform that helps businesses publish content, engage clients, and analyze social media performance. It can post content to a wide range of platforms, including

   Why I Picked Buffer: You can customize every social media post for each platform, then schedule content to be sent out at predetermined times. The software includes advanced analytics for tracking social media performance on a weekly or monthly basis. You can also export analytics data to do further calculations or create reports. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports.

   Buffer Standout Features & Integrations

   Key features include a browser extension that enables users to easily add content to their social media queues while browsing the web. Using the Buffer chrome extension, you can share and create social media posts from anywhere. Buffer provides comprehensive analytics and reporting features, allowing users to track engagement, reach, and performance metrics for their social media posts.

   Integrations include Canva, WordPress, Feedly, Pocket, Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

   Pros and Cons

   Pros:

   • Easy-to-use interface
   • Effective collaboration and team management
   • Comprehensive analytics and reporting capabilities

   Cons:

   • No social media listening and sentiment analysis
   • Limited features in the free version
   Learn more about Buffer:

   • Check out Buffer on their website
   • Read my in-depth review of Buffer
   • Explore best alternatives to Buffer
9. 

   9

   Metricool

   Best for competitor tracking insights

   • Free plan available
   • From $20/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For businesses and agencies looking to enhance their social media marketing strategies, Metricool offers an effective solution to streamline your social media efforts. It also provides competitor tracking insights, helping you review how other brands perform across platforms. With its ability to manage, measure, and plan your social media presence, Metricool caters to those who seek to optimize their content strategies across multiple platforms like Instagram, TikTok, and Facebook. By providing features such as analytics, content planning, and an AI assistant, it addresses the challenge of maintaining a cohesive and efficient social media strategy.

   Why I Picked Metricool

   I picked Metricool for its competitor tracking insights, which let you compare your social media performance with other brands across platforms. This helps you see how competitors’ posts perform and identify trends that may influence your strategy. The tool also includes analytics to track your own social media performance and a content planner that helps schedule and organize posts. Additionally, the AI assistant supports content creation, helping your team produce relevant posts without having to start from scratch.

   Metricool Key Features

   In addition to competitor tracking insights, Metricool offers:

   • Automated Reporting: Generate comprehensive reports that provide a clear overview of your social media efforts, saving you time and helping you communicate results more effectively.
   • Inbox Management: Consolidate your social media messages in one place, making it easier to manage communications and engage with your audience.
   • Customizable SmartLinks: Create trackable links to measure engagement and understand the effectiveness of your marketing campaigns.

   Metricool Integrations

   Integrations include Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Pinterest, Twitch, Google Ads, and Facebook Ads.

   Pros and Cons

   Pros:

   • Team collaboration includes roles and permissions for shared account access
   • Free plan available making the platform accessible for small businesses
   • Autolist scheduling allows bulk posting through RSS feeds or CSV imports

   Cons:

   • Lower tier plans restrict number of accounts and advanced features
   • Social media accounts may occasionally disconnect and require reconnection
   Learn more about Metricool:

   • Check out Metricool on their website
   • Read my in-depth review of Metricool
10. 

    10

    Sprout Social

    Best social collaboration tools

    • 30-day free trial
    • From $79/user/month (billed annually)

    Visit Website

    Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Sprout Social is a social media management tool that assists organizations in managing their audience interactions and social marketing routines. Core features include automated publishing, social content management, conversation tracking, and social media analytics.

    Why I Picked Sprout Social: Sprout Social stands out as a social media marketing software with its exceptional social collaboration tools, which enable seamless teamwork and communication among marketing teams. It excels at providing a centralized platform for collaboration, allowing users to coordinate social media strategies, assign tasks, and provide feedback within the software. Sprout Social's social collaboration tools streamline the content creation and approval process, enhance workflow efficiency, and promote effective teamwork. By facilitating collaboration, Sprout Social empowers businesses to create cohesive and impactful social media campaigns while ensuring consistent brand messaging and high-quality content.

    Sprout Social Standout Features & Integrations

    Key features include their Smart Inbox consolidates messages and notifications from different social media platforms into a single stream, making it easy for users to engage and respond to audience interactions in real-time. The Asset Library feature allows users to store and organize their digital assets, such as images, videos, and brand logos, within the software. This streamlines content management, facilitates collaboration, and ensures brand consistency in social media marketing efforts.

    Integrations include Slack, Dropbox, Shopify, and Google Analytics.

    Pros and Cons

    Pros:

    • Easy to learn and use
    • Comprehensive social listening and monitoring
    • Robust social media scheduling and publishing

    Cons:

    • Limited integrations
    • Reporting features could be more customizable
    Learn more about Sprout Social:

    • Check out Sprout Social on their website
    • Read my in-depth review of Sprout Social
    • Explore best alternatives to Sprout Social