20 Best Loyalty Marketing Courses For Upskilling In 2024
Customer loyalty can be fickle, so the best marketers are always learning, reading, and chatting with other marketers about what's working, what's stopped working, and any new trends that are peeking up around the corner.
Loyalty marketing courses are a great way to get a sense of everything I mentioned earlier and more — such as cultural catchets you can tap into, consumer behavioural insights, or an over-the-shoulder look at loyalty marketing workflows some of the best in the industry use when building loyalty programs.
Below, I've curated the best loyalty marketing courses out there. Let's goooo.
Best Loyalty Marketing Courses Shortlist
Here's a shortlist of the best loyalty marketing courses I think are worth your time in 2024:
- Building Customer Loyalty (LinkedIn Learning)
- Customer Experience: Build Customer Loyalty (Udemy)
- Customer Loyalty Training (Kaizen Institute)
- Customer Value & Loyalty (ANA)
- Customer Relationship Management (Starweaver)
- Customer Loyalty Course (AMI)
- Customer Loyalty Education Course (ALA)
- Manage Loyalty Processes (Salesforce Trailhead)
- Marketing Strategy: Build Customer Loyalty (LinkedIn Learning)
- Launch a Loyalty Management Program (Salesforce Trailhead)
- Improving Customer Retention (Coursera)
- Customer Experience: Brand Promise & Customer Loyalty (Expert Academy)
- Customer Loyalty: Strategy and Application (Kellogg)
- Generate Customer Loyalty (Cloud Assess)
- Develop Loyalty Programs to Enhance Engagement (Salesforce Trailhead)
- Customer Retention and Loyalty Training Program (Zoe Talent Solutions)
- Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)
- Customer Retention Training (CXL)
- How to build and manage a successful Loyalty Program (Udemy)
- Develop Customer Loyalty and Retention Strategies (Off-Grid)
Find more details about each course below.
Overview Of The Best Loyalty Marketing Courses
1. Building Customer Loyalty (LinkedIn Learning)
This course teaches strategies for cultivating long-term customer loyalty. It focuses on creating meaningful customer relationships, improving customer experience, reducing customer churn, and implementing loyalty programs that align with brand goals.
- Who It’s For: Marketing professionals, customer service managers, and business owners
- Topics Covered:
- Understanding customer needs and behavior
- Creating customer loyalty programs
- Enhancing customer experiences
- Building emotional connections with customers
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 31 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free (limited)
- $39.99/month
- Take The Course: LinkedIn Learning
2. Customer Experience: Build Customer Loyalty (Udemy)
This course focuses on enhancing customer satisfaction and loyalty by improving customer experiences. It provides actionable insights into creating delight for customers through practical strategies.
- Who It’s For: Customer service professionals, business owners, and marketing professionals
- Topics Covered:
- Six Ingredients of Customer Delight
- Stages of creating customer experience
- Monitoring customer disappointment
- Developing customer-focused plans
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 47 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $13.99 (discounted)
- Take The Course: Udemy
3. Customer Loyalty Training (Kaizen Institute)
This training program focuses on developing strategies to enhance customer retention and transform customers into loyal brand advocates. It offers tools and methodologies for mapping the customer experience, key account management processes, standardizing service processes, and implementing effective loyalty programs.
- Who It’s For: Customer service, marketing, sales, and product management professionals
- Topics Covered:
- Customer experience mapping
- Standardizing customer service processes
- Loyalty programs
- CRM and product management
- Case studies and simulations
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 1 day
- How Many Hours Of Instruction: 8 hours
- Eligibility Requirements: None
- Price: Contact for pricing
- Take The Course: Kaizen Institute
4. Customer Value & Loyalty (ANA)
This course provides a detailed learning experience on identifying customer value and leveraging loyalty strategies to drive business growth. It includes practical modules focusing on understanding customer data, calculating lifetime value, and applying loyalty insights for long-term success.
- Who It’s For: Marketing and CRM professionals
- Topics Covered:
- Lifetime customer value (LCV) calculation
- Key drivers of customer value
- Customer retention and loyalty programs
- Measuring customer satisfaction, both active and passive loyalty
- Real-world examples
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- $0 (Client-Side Tier & Platinum Tier)
- $49 (Gold Tier)
- $79 (Silver Tier)
- $99 (Nonmember)
- Take The Course: ANA
5. Customer Relationship Management (Starweaver)
This course provides a structured learning experience on customer relationship management, focusing on data-driven strategies and customer segmentation to improve business outcomes. It includes practical applications of CRM tools and techniques to help learners optimize customer interactions and enhance retention.
- Who It’s For: CRM managers and data analysts
- Topics Covered:
- CRM trends and future directions
- Customer-focused plans
- Data-driven insights for relationship management
- Customer segmentation and loyalty programs
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 9 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free
- $49 per month (subscription)
- Take The Course: Coursera
6. Customer Loyalty Course (AMI)
If you live in Australia, this in-person course provides in-depth training on designing and managing effective customer loyalty programs. It includes lectures, case studies, and group discussions to equip participants with the tools to enhance customer engagement and retention.
- Who It’s For: Loyalty marketing professionals and business executives
- Topics Covered:
- Loyalty history and principles
- Member segmentation and lifecycles
- Behavioral science and loyalty psychology
- Financial modeling and program monetization
- Loyalty technology and trends
- Online, In-Person, or Both? In-Person
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 12 hours
- Eligibility Requirements: None
- Price:
- AMI Member: $980.00
- Non Member: $1,089.00
- Take The Course: AMI
7. Customer Loyalty Education Course (ALA)
This is another great in-person course for folks based out of Australia. You get comprehensive training on all aspects of customer loyalty, including strategy, design, marketing, and technology. It features interactive lectures, case studies, and exercises to equip participants with practical tools to build and manage successful loyalty programs.
- Who It’s For: New loyalty industry entrants and experienced managers seeking to improve loyalty programs
- Topics Covered:
- Loyalty program design and strategy
- Increasing customer engagement and retention techniques
- Marketing and operational processes
- Loyalty technology trends
- Case studies and real-world applications
- Online, In-Person, or Both? In-Person
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 8 hours per day
- Eligibility Requirements: None
- Price: $990
- Take The Course: ALA
8. Manage Loyalty Processes (Salesforce Trailhead)
This course focuses on managing customer loyalty programs using Salesforce tools and processes. It covers practical applications for tracking and improving loyalty initiatives within a business.
- Who It’s For: End users, sales managers, and professionals involved in loyalty management
- Topics Covered:
- Setting up loyalty programs
- Managing customer loyalty data
- Tracking program performance
- Automating loyalty processes
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hrs 55 mins
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $25 per month
- Take The Course: Salesforce Trailhead
9. Marketing Strategy: Build Customer Loyalty (LinkedIn Learning)
This course explores how to design effective customer loyalty programs that align with a company’s strengths and brand meaning. It provides practical strategies for building and nurturing customer loyalty tailored to your organization’s capabilities.
- Who It’s For: Marketing professionals, business owners, and anyone involved in customer relationship management
- Topics Covered:
- Defining customer loyalty
- Types of customer loyalty
- Aligning loyalty programs with brand strengths
- Creating a loyalty profile
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 52 minutes
- How Many Hours Of Instruction: 52 minutes (self-paced)
- Eligibility Requirements: None
- Price: $39.99/month
- Take The Course: LinkedIn Learning
10. Launch a Loyalty Management Program (Salesforce Trailhead)
This course teaches how to set up and manage a customer loyalty program using Salesforce tools, focusing on key processes for launching and running loyalty initiatives. It covers the practical steps to create effective loyalty strategies that drive customer engagement.
- Who It’s For: End users, account managers, and professionals involved in loyalty management
- Topics Covered:
- Building loyalty programs with incentives and loyalty rewards
- Configuring and managing loyalty processes
- Using CRM analytics for loyalty insights
- Managing global promotions
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 hours and 10 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $25 per month
- Take The Course: Salesforce Trailhead
11. Improving Customer Retention (Coursera)
This course focuses on strategies to improve customer retention by analyzing consumer behavior and applying best practices in customer service. It offers practical tools for identifying key retention factors and enhancing customer loyalty.
- Who It’s For: Team leaders, supervisors, marketing professionals, CRM specialists, and business owners
- Topics Covered:
- Customer retention strategies
- Feedback analysis
- Consumer behavior evaluation
- Best practices in customer service
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free
- $49 per month (subscription)
- Take The Course: Coursera
12. Customer Experience: Brand Promise & Customer Loyalty (Expert Academy)
This course teaches how to design a branded customer experience that differentiates your organization and builds customer loyalty. It uses case studies and practical tools to help create meaningful experiences aligned with your brand purpose.
- Who It’s For: Marketing executives and leaders responsible for customer experience management
- Topics Covered:
- Defining brand purpose for customer loyalty
- Mapping the customer journey
- Creating brand touchpoints
- Building a brand culture
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour 6 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $15.99 (discounted)
- Take The Course: Udemy
13. Customer Loyalty: Strategy and Application (Kellogg)
This course focuses on building and enhancing customer loyalty programs using strategic frameworks and the latest tools. It helps participants improve retention, increase customer lifetime value, and develop loyalty programs that drive long-term business growth.
- Who It’s For: Loyalty managers, marketing consultants, general managers, and business development leaders.
- Topics Covered:
- Customer loyalty program design and enhancement
- Analyzing customer lifetime value
- Segmentation and targeting for retention
- Business case development for loyalty programs
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 weeks
- How Many Hours Of Instruction: 4-6 hours per week
- Eligibility Requirements: None
- Price:
- $2,447 (Early Registration Benefit)
- $2,750
- Take The Course: Kellogg
14. Generate Customer Loyalty (Cloud Assess)
This course provides practical strategies for building a loyal customer base through effective communication, personalized service, and loyalty programs. It focuses on turning satisfied customers into brand advocates and maximizing engagement to drive business growth.
- Who It’s For: Retail professionals, general managers, and marketing consultants
- Topics Covered:
- Converting new customers into brand advocates
- Communicating promotions and loyalty programs
- Identifying customer demand trends
- Personalizing customer service
- Handling customer complaints effectively
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 45 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free (limited)
- $99 per month
- Take The Course: Cloud Assess
15. Develop Loyalty Programs to Enhance Engagement (Salesforce Trailhead)
This course teaches how to build advanced loyalty processes and integrate them with Data Cloud for personalized customer experiences. It covers creating customer segments, setting up loyalty promotions, and managing accrual and redemption processes.
- Who It’s For: Administrators managing loyalty programs in retail, travel, and tech
- Topics Covered:
- Data Cloud integration for real-time promotions
- Setting up loyalty accrual and redemption processes
- Data Processing Engine for loyalty management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours 15 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $25 per month
- Take The Course: Salesforce Trailhead
16. Customer Retention and Loyalty Training Program (Zoe Talent Solutions)
This training program provides comprehensive strategies for customer retention and loyalty. It also focuses on building customer loyalty through advanced strategies and customer service excellence. It includes interactive sessions and practical exercises.
- Who It’s For: Sales and marketing teams, customer-facing executives, team leaders, and strategic planners
- Topics Covered:
- Analyzing customer behaviors with CRM and analytics
- Customer segmentation (B2B, B2C, demographics)
- Using empathy and listening for conflict resolution
- Designing and measuring loyalty programs
- Retention tactics and building customer delight schemes
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 5 days
- Eligibility Requirements: None
- Price: $4,250
- Take The Course: Zoe Talent Solutions
17. Satisfaction Guaranteed: Develop Customer Loyalty Online (Coursera)
This course focuses on building customer loyalty in e-commerce by leveraging effective strategies and tools to manage client relationships. It guides learners through real-world scenarios to develop skills for optimizing online stores and enhancing customer satisfaction.
- Who It’s For: Online business owners and digital marketers
- Topics Covered:
- E-commerce customer loyalty strategies
- Client relationship management
- Measuring customer satisfaction
- E-commerce store optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 31 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free (limited)
- $49 per month (subscription)
- Take The Course: Coursera
18. Customer Retention Training (CXL)
This course focuses on mastering customer retention by teaching actionable strategies to reduce churn and improve customer lifetime value. It provides a hands-on approach to identifying key retention metrics and creating personalized customer journeys.
- Who It’s For: Professionals responsible for customer retention, reducing churn, and enhancing customer loyalty strategies
- Topics Covered:
- Key retention metrics
- Reducing churn
- Personalized customer journeys
- Customer segmentation for retention
- Long-term retention strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Monthly All-access: $289.00 per month
- Quarterly All-access: $177.00 per month
- Annual All-access: $125.00 per month
- Take The Course: CXL
19. How to Build and Manage a Successful Loyalty Program (Udemy)
This course teaches practical steps to design, launch, and manage a successful loyalty program tailored to your brand or business. It provides a fundamental understanding of implementing and measuring a loyalty program using real metrics to drive customer engagement and business growth.
- Who It’s For: Marketing professionals, business owners, entrepreneurs, and CRM specialists looking to enhance customer loyalty strategies
- Topics Covered:
- Designing and launching loyalty programs
- Customer segmentation and profiling
- Value proposition creation
- Financial aspects of loyalty programs
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $13.99 (discounted)
- Take The Course: Udemy
20. Develop Customer Loyalty and Retention Strategies (Off-Grid)
This course provides actionable strategies for developing customer loyalty and retention programs tailored to retail businesses. It covers key metrics, feedback channels, and case studies to help improve customer lifetime value and service standards.
- Who It’s For: Business owners and marketing strategists
- Topics Covered:
- Designing and executing loyalty programs
- Evaluating service standards
- Tracking customer lifetime value
- Improving feedback channels
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 24 Hours
- Eligibility Requirements:
- Aged 16 years and above
- High School Diploma equivalent to GCE ‘O’ Levels
- IELTS score 5.5 or TOEFL score 46
- Price:
- SMEs: $62.74
- Singaporeans 40 & Above: $62.74
- All Singaporeans & PRs: $161.53
- International Student: $538.44
- Take The Course: Off-Grid
What’s Next
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