10 Marketing Technology Courses To Learn MarTech in 2026
As a CMO, you know results aren’t dependent on having the biggest martech stack. Lower CAC. Higher CLV. Predictable MRR growth. These are the outcomes you’re after.
Any tool in your martech stack should improve results, but the risk of getting bogged down by excess tools is all too real.
Do you know how each of the tools in your stack interact with each other? I’m willing to bet you have more than one tool doing the same thing.
We believe marketing leaders should be as fluent and familiar with tech, as you are in strategy and positioning for your brand.
This is where we’ve come up with a list of the top 10 marketing technology courses that are worth investing time in to help you build a leaner, and higher value tech stack, to further drive meaningful business impact.
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Best Marketing Technology Courses Shortlist
Here's my shortlist of the best marketing technology courses out there:
- Certificate: Martech - Marketing Technology Course (LXA Hub)
- Marketing Technology Certificate (ADMA)
- Marketing Technology (Reforge)
- Marketing Technology Diploma (Vancouver Community College)
- Marketing Technology Certificate (Kansas State University)
- Build Your Marketing Technology Stack (LinkedIn Learning)
- Digital Marketing & E-commerce Professional Certificate (Coursera / Google)
- Marketing Technology (Australian Marketing Institute)
- Marketing Technology (MarTech Foundations Certificate)
- Marketing Data and Technology (Udacity)
Find more details about each course below.
Overview of the Best Marketing Technology Courses
Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
1. Certificate: Martech - Marketing Technology Course (LXA Hub)
This course is a great primer for understanding marketing technology and how best to implement it across a marketing organization. Participants also learn how to audit their martech maturity and choosing the martech strategy that suits their business context.
- Who It’s For: Marketing specialists, generalists, and leaders
- Topics Covered:
- Marketing technology landscape
- MarTech planning and strategy
- MarTech people and teams
- MarTech platforms, apps, and ecosystems
- MarTech process and operations
- MarTech pioneer and pilot
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 12 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Single Certification: £995 per learner, per certificate
- Learning Library Membership: £1,495 per learner, per annum
- Teams Learning Library: £995 per learner, per annum
Take The Course: LXA Hub
2. Marketing Technology Certificate (ADMA)
This course focuses on how to audit a martech stack and factors that drive the successful operationalization of a tech platform. Participants also leave with an understanding of the martech landscape and tips on how to spot and understand martech trends.
- Who It’s For: Advanced learners with prior marketing experience
- Topics Covered:
- Martech landscape
- Data management
- Customer journeys
- Team building
- Auditing existing technology
- Digital governance
- Agile marketing methodologies
- Vendor selection
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- ADMA Member: $3,750 per person
- Non-Member: $4,695 per person
Take The Course: ADMA
3. Marketing Technology (Reforge)
Reforge's marketing technology is one of the best martech courses out there. Austin Hay, the course facilitator focuses on teaching participants how to make the right calls about their martech strategy and setup. By the end, you'll have a good grasp of how to design a martech system.
- Who It’s For: Business leaders and marketers
- Topics Covered:
- Understanding the Martech landscape
- Building and auditing tech stacks
- Data-driven marketing strategies
- Operationalizing martech systems
- Prioritizing martech initiatives
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
Take The Course: Reforge
4. Marketing Technology Diploma (Vancouver Community College)
This 9-month diploma course prepares students for careers in marketing technology. It combines basic business skills with specialized knowledge in marketing software, data analytics, and customer relationship management.
- Who It’s For: Individuals aiming for a career in marketing technology
- Topics Covered:
- Business communication
- Digital marketing
- Customer relationship management (CRM)
- Data analytics
- Marketing automation
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2 years
- How Many Hours Of Instruction: Full-time
- Eligibility Requirements:
- Grade 12 diploma or equivalent; proficiency in English and mathematics
- Price: $39,794
Take The Course: Vancouver Community College
5. Marketing Technology Certificate (Kansas State University)
This program helps students gain practical skills in marketing technology, focusing on using tech tools in marketing. By completing the program, students earn industry certifications and are ready for careers in marketing technology.
- Who It’s For: Students interested in enhancing their marketing technology skills
- Topics Covered:
- Digital Marketing
- Content Strategy
- Data Visualization
- Online, In-Person, or Both? In-Person
- Exam Required? No
- Duration: 15 hours
- Eligibility Requirements: None
Take The Course: Kansas State University
6. Build Your Marketing Technology Stack (LinkedIn Learning)
This course teaches beginners how to build an effective marketing technology stack. Led by Darrell Alfonso, it covers important topics like selecting the right tools, evaluating vendors, and making sure you get the most value from your investment. It’s a straightforward guide to help you create a smart martech strategy for your business.
- Who It’s For: Beginners in digital marketing
- Topics Covered: :
- Conducting a martech audit
- Core marketing tools
- Selecting the right tools
- Evaluating vendors
- Maximizing return on investment
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 38 minutes and 53 seconds
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for a month
Take The Course: LinkedIn Learning
7. Digital Marketing and E-Commerce Professional Certificate (Google/Coursera )
This course teaches marketers how to create, plan, and manage the right marketing technologies for their business. Participants will learn how to use these technologies to improve marketing efforts and achieve better results.
- Who It’s For: Individuals looking to kickstart their marketing careers in the martech landscape
- Topics Covered:
- Digital marketing
- Social media management tools
- Email marketing platforms
- Performance analysis
- Online, In-Person, or Both? Online
- Exam Required? No, but Certificate offered for completion
- Eligibility Requirements: None
Take The Course: Google Digital Marketing & E-Commerce Certificate
8. Marketing Technology (AMI)
This course helps marketers improve their skills using digital technology to drive better marketing results. It also teaches aligning marketing needs with IT and working with vendors to implement the right digital platforms.
- Who It’s For: Marketers looking to enhance their skills through digital technology
- Topics Covered:
- Marketing automation
- Strategy development
- Success measurement with KPIs and analytics
- Integration of marketing needs with IT and vendors
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
Take The Course: AMI
9. MarTech Foundations Certificate — ANA (Association of National Advertisers)
This self-paced online learning path teaches students essential business skills, and dynamic integration of data and technology to drive marketing success. Students will gain advanced knowledge in marketing tool assessment, data analytics, and CRM. Graduates will be equipped with the skills needed for careers in marketing technology.
- Who It’s For: Individuals seeking to advance their skills in marketing technology and business management
- Topics Covered:
- Business management
- Marketing software
- Data analytics
- Customer relationship management (CRM)
- Communication skills
- Financial evaluation
- Critical thinking
- Digital marketing strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced with 8 hours of instruction
- How Many Hours Of Instruction: 8 hours
- Eligibility Requirements:
- Grade 12 diploma or equivalent; proficiency in English
- Price: $$499
Take The Course: ANA MarTech Foundations Certificate
10. Marketing Data and Technology (Udacity)
This course teaches how to utilize Google Analytics to understand your audience and assess the effectiveness of your marketing strategies. It focuses on using data and technology to measure engagement outcomes.
- Who It’s For: Individuals seeking to enhance their marketing skills with data analytics
- Topics Covered:
- Google Analytics
- Audience evaluation
- Engagement measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 weeks
- Eligibility Requirements: None
- Price:
- All-access monthly: $249/month
- All-access bundle: $211.50/month
Take The Course: Udacity
What’s Next?
Ready to keep growing? We've got a couple of other resources you might find helpful, such as:
- How to build a martech stack that scales
- Examples of martech stacks
- And this list of 13 martech podcasts worth bookmarking
If you're looking to up your game in content marketing, marketing automation, or email marketing, here are some courses and certifications you could check out:
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