10 migliori software di gestione delle risorse di marketing del 2026

Screendragon is a work management platform with the features, functionalities, and integrations to successfully manage your marketing resources.

Why I picked Screendragon: Screendragon made the cut for a couple of reasons. Firstly, because it has powerful marketing resource management features. You can view a real-time resource calendar, use the drag-and-drop feature to easily reshuffle tasks, and create resourcing analytics and reports to analyze what’s going well and what to improve.

Secondly, I chose it for the list because it’s a fully-integrated platform. It connects with Zapier, meaning users can access to 1000 third-party integrations. As a result, you can create a seamless marketing resource management system.

Standout Features and Integrations:

Features include digital asset management, which allows users to create brand asset libraries and store all brand guidelines in a central location. Users can also use AI-powered features (such as automation) to streamline their resource management processes and free up time to focus on other tasks.

Integrations include Zapier, Box, Trello, Google Drive, SAP, and more.

Wrike is a work management platform with resource management capabilities. It allows you to integrate with 400+ third-party marketing tools and has a wide variety of MRM features, making it a good platform for teams that already have experience with MRM software.

Why I picked Wrike: Wrike is typically used as a work management platform, but it has powerful resource management features. For example, you can integrate with over 400+ marketing tools, monitor your resourcing status in real-time, and easily update your resource allocation. You can also plan resources across teams with Wrike's workload chart.

Standout Features and Integrations:

Features include a 360° view of your marketing resources and project requirements. As a result, you can easily spot bottlenecks and make changes to ensure your projects run as smoothly as possible. You can also automate repetitive work, access helpful analytics, and use pre-made templates for your marketing projects.

Integrations include Salesforce, Miro, Tenovos, Hubspot, and more.

Productive is an agency management tool that offers real-time profitability statements, making it the best choice for agencies looking to efficiently manage their resources and financials.

Why I picked Productive: Productive offers a comprehensive all-in-one agency management system with features such as resource planning, project management, financials, and integrations. For me, its ability to provide real-time profitability and efficiency for agencies help it stand out and make it an ideal choice for marketing teams.

Alongside its resource management abilities, the platform's real-time profitability tracking, extensive set of features, and world-class support agencies help businesses of all sizes easily scale, transform, and run more successful operations.

Standout Features and Integrations:

Features include tools for resource planning, time tracking, project management, financials, reporting, automations, and invoicing.

Integrations include Xero, Google Calendar, Microsoft Outlook, Jira, QuickBooks, and Slack.

Kantata is a cloud-based platform that helps marketing teams manage the full lifecycle of projects, including the resourcing aspect. It gives you visibility into team capacity, skills, and availability so you can balance workloads and assign the right people to the right campaigns.

Why I picked Kantata: I like that Kantata takes a people-first approach to resource planning. You can see which resources are over capacity, identify unstaffed demand, and even filter by pipeline to anticipate future needs. Its Team Builder function can automatically assign people to projects based on availability, skill match, profit margin, and custom fields—making it a powerful tool for resource planning that puts your people first.

For marketing agencies and in-house teams alike, Kantata helps you keep pace with shifting client priorities. Whether you’re staffing creative resources or managing contractors, the platform gives you a complete view of how work is distributed, helping you avoid burnout, reduce underutilization, and deliver projects more efficiently.

Standout Features and Integrations:

Features include collaboration tools like activity feeds and task boards to keep teams aligned, time and utilization tracking to monitor performance, and dynamic dashboards with customizable KPIs for portfolio-wide visibility. Kantata also offers built-in business intelligence with 70+ out-of-the-box reports, including profitability trackers and executive scorecards.

Integrations include work management tools like Slack, Sage, QuickBooks, Expensify, BambooHR, NetSuite, Jira, Salesforce, Xero, and Google Workspace.

Resource Guru is a resource management platform that helps teams organize schedules, manage workloads, and keep track of project capacity. It’s designed to give you a clear visual overview of who’s available, what equipment is booked, and how your resources are being used—helping to prevent over-allocation and scheduling conflicts.

Why I picked Resource Guru: I like how its drag-and-drop scheduler and heatmap views make it easy to spot bottlenecks and redistribute workloads. You can quickly see when team members are at capacity or when resources like meeting rooms or equipment are free. The unified dashboard also shows upcoming leave, booked projects, and waiting list tasks so you can make informed adjustments on the fly. This is especially helpful for teams that need to keep project timelines realistic without burning out their staff.

Standout Features and Integrations:

Features include leave management, which keeps absences in view for more accurate planning, and a unified resource pool that combines people, equipment, and meeting spaces into a single system. Project forecasting reports help anticipate future needs, while daily updates ensure everyone stays aligned on schedule changes.

Integrations include Google Calendar, Microsoft Outlook, Apple Calendar, Calendly, Slack, Microsoft Teams, Google Sheets, Jira Software, Smartsheet, Asana, monday.com, and Basecamp.

Smartsheet is a project management solution designed to facilitate collaboration, workflow integration, and project tracking for marketing teams. 

Why I picked Smartsheet: As a resource management software, Smartsheet lets marketing teams view who's available and overall capacity limits. You can balance workloads with access to data on total capacity versus scheduled capacity. Smartsheet also offers an allocation heatmap for better visualization of who's being over- or under-utilized.

Furthermore, the platform's time-tracking features give you better visibility for resource planning. Its report options include time and fee reports, expense reports, budget reports, and utilization reports.

Standout Features and Integrations:

Features include project management features, like proofing capabilities, templates, digital asset management, and multiple project views. It also offers no-code automated workflows and content collaboration capabilities.

Integrations include Jira, Tableau, Salesforce, ServiceNow, Microsoft Office 365, Slack, Google Workspace, Dropbox, OneDrive, Evernote, Box, DocuSign, Adobe Creative Cloud, GitHub, and Zapier. 

Bonsai is a business management tool designed to consolidate the operations of agencies, consulting firms, and professional services. It offers a wide range of features including client, project, and financial management.

Why I picked Bonsai: I like its project management features, including task tracking and Kanban boards, which allow marketing teams to visualize their workflow, prioritize tasks, and ensure timely completion of campaigns. The software also supports collaboration through shared task lists, comments, and file attachments.

Another standout aspect of Bonsai is its robust financial and client management capabilities. Marketing teams can easily track project budgets, manage invoices, and handle client communications within the platform, reducing administrative overhead.

Standout Features and Integrations:

Features include s CRM for tracking client interactions, time tracking for project oversight, and expense tracking for financial operations. It also has a variety of templates for contracts, proposals, and invoices.

Integrations include Google Drive, Google Sheets, QuickBooks Online, Xero, Slack, Gmail, ClickUp, HubSpot, Trello, Notion, Mailchimp, and Asana.

IntelligenceBank is a marketing operations platform with DAM functionality, allowing heavily regulated industries to store and manage all their marketing resources in one location.

has a detailed search functionality, allowing you to filter through various attributes to find the resources you need.

Why I picked IntelligenceBank: IntelligenceBank is the ideal MRM platform for anyone working in heavily regulated industries, like healthcare, government, or financial services. The platform has a disclaimer engine, which automatically creates standardized, legal approved disclaimers based on the answers you provide about a specific asset or campaign.

It also has an impressive search functionality. The software allows you to search for assets based on a wide variety of filters, including keywords, format, size, activity, channels, and more. You can also create custom upload fields to categorize your resources based on the features that you think are most important.

Standout Features and Integrations:

Features include IntelligenceBank’s unique metadata mapping. This feature allows users to choose how the system categorizes metadata from your assets. For example, you can pick what information the system pulls from your assets, as well as how it organizes this information. This means you don’t have to manually update any information when you upload new resources to the platform.

Integrations include Adobe products, Sitecore, WordPress, Drupal, Templafy, Dropbox, Facebook, JIRA, Asana, Slack, Shopify, HubSpot, Salesforce, Trello, OneDrive and more.

Pimcore is an open-source platform for managing digital data and content. It provides a range of features, including product information management (PIM), digital asset management (DAM), content management system (CMS), and e-commerce capabilities.

Why I picked Pimcore: Pimcore made the list because of its customizations. As an open-source platform, it’s an incredibly flexible tool for creating DAM software with all the specifications you need. For example, I loved how easy it was to create unique structures for organizing digital assets based on the formats your marketing team uses most often.

Standout Features and Integrations:

Features include its ability to work with pretty much any file type (over 200+ to be exact), including PNG, JPG, GIF, EPS, PSD, TIFF, PSD, and SVG. The platform also allows you to upload assets directly to your website or CMS, making it easier and quicker for you to publish new content.

Integrations include Microsoft Office and Adobe Creative Cloud. It also integrates your product information from ‌ leading digital marketplaces, such as Amazon, Watmart, and eBay.

Canto is an MRM DAM software for businesses that want a simple but effective tool for managing their resources and digital assets.

Why I picked Canto: I chose Canto because it’s one of the easier MRM platforms to use but still has all the features of a robust DAM platform. It’s visually appealing, easy to navigate, and quick to get started.

Standout Features and Integrations:

Features include a portfolio that allows you to assign access to users based on their role in the platform. For example, you can create a portfolio of assets specifically for the sales team. This feature ensures that teams only have access to the resources they need. As a result, it’s quicker and easier for them to find the right assets as they’ll have less to sift through.

Canto’s visual preview feature is also really handy. You can click an asset and instantly see it in full-screen and quickly view any metadata for additional context.

Integrations include popular tools and platforms such as MailChimp, WordPress, Adobe InDesign, Dropbox, and Facebook.