10 migliori alternative a HubSpot recensite nel 2026
Migliori alternative a HubSpot - Shortlist
Come responsabile marketing, affronti quotidianamente sfide nella gestione delle relazioni con i clienti, nel monitoraggio dei lead e nel coordinamento del team. Un software di gestione delle relazioni con i clienti (CRM) può essere una vera salvezza, ma a volte HubSpot non risponde alle tue esigenze specifiche.
Forse è troppo costoso, manca di alcune funzionalità o non si integra bene con gli strumenti che già utilizzi. Qualunque sia il motivo, probabilmente stai cercando un'alternativa affidabile.
Dalla mia esperienza, comprendere le tue sfide uniche è fondamentale. Ho testato e recensito diverse soluzioni CRM per aiutarti a trovare quella più adatta. Questo elenco ti guiderà tra le migliori alternative, mettendo in evidenza le caratteristiche distintive in modo che tu possa prendere una decisione informata.
Cos'è HubSpot?
HubSpot è un software CRM progettato per aiutare le aziende a gestire le relazioni con i clienti e le attività di marketing. Professionisti del marketing, team vendita e operatori del servizio clienti lo utilizzano per coordinare gli sforzi del gruppo e aumentare la produttività. Gestione dei contatti, email marketing e monitoraggio dei lead sono funzionalità che supportano il team nel mantenere solide relazioni con i clienti e stimolare la crescita. In sintesi, HubSpot offre una piattaforma centralizzata per ottimizzare i processi di marketing e vendita.
Riepilogo migliori alternative a HubSpot
Questa tabella comparativa riepiloga i dettagli sui modelli di prezzo delle mie principali alternative a HubSpot, per aiutarti a trovare quella giusta per budget ed esigenze aziendali.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for ecommerce engagement | 14-day free trial + free plan available | From $10/month for email only | Website | |
| 2 | Best for multichannel automation | Free plan + free demo available | From $9/month | Website | |
| 3 | Best for small teams | Free plan available | From $9/user/month (billed annually) | Website | |
| 4 | Best for budget-friendly CRM | Free plan + free demo available | From $11.04/user/month (billed biennially) | Website | |
| 5 | Best for AI-driven marketing | 14-day free trial + free demo available | From $15/month (billed annually) | Website | |
| 6 | Best for ecommerce marketing | 14-day free trial + free demo available | From $39/month | Website | |
| 7 | Best for small business CRM | 15-day free trial | From $9.99/month (billed annually) | Website | |
| 8 | Best for email deliverability | 14-day free trial available | From $15.58/month (billed annually) | Website | |
| 9 | Best for diverse marketing tools | 14-day free trial + free demo available | From $20/month | Website | |
| 10 | Best for enterprise-level CRM | 30-day free trial + free plan available | From $25/user/month (billed annually) | Website |
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Recensioni delle migliori alternative a HubSpot
Qui sotto puoi trovare i miei riepiloghi dettagliati delle migliori alternative a HubSpot incluse nella mia selezione. Le recensioni offrono una panoramica delle funzionalità chiave, pro e contro, integrazioni e casi d’uso ideali di ciascuno strumento, per aiutarti a trovare quello più adatto a te.
TargetBay is a marketing automation platform specializing in ecommerce engagement. It's designed for online retailers looking to enhance customer interactions and boost sales through targeted marketing campaigns.
Why TargetBay is a good HubSpot alternative: TargetBay focuses on ecommerce engagement, offering tools to drive sales, including personalized recommendations and email campaigns. Its review collection feature helps your team gather customer feedback and build trust. The platform's retargeting capabilities allow you to reach out to potential customers who have shown interest in your products. With a focus on converting visitors into buyers, TargetBay provides a tailored solution for ecommerce businesses.
Standout features and integrations:
Features include dynamic product recommendations to increase sales, email automation for targeted marketing, and review collection to build customer trust. The platform also offers abandoned cart recovery to capture lost sales opportunities.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Meta, Instagram, and more.
Pros and Cons
Pros:
- Store focused analytics
- Review capture tools
- Automated cart recovery
Cons:
- Limited outbound workflow
- No general CRM
Brevo is a CRM platform designed for businesses looking to enhance their marketing and sales through multichannel automation. It's aimed at marketers and SMBs, offering tools to manage customer relationships and automate marketing campaigns.
Why Brevo is a good HubSpot alternative: Brevo excels in multichannel automation, providing tools for email, SMS, and WhatsApp marketing. Its customizable pipelines help your team manage sales processes efficiently. The platform also includes automation features that allow you to set up workflows for various marketing channels. With its focus on multichannel engagement, Brevo offers a complete solution for businesses seeking to expand beyond email marketing.
Standout features and integrations:
Features include customizable forms for lead capture, push notifications to engage customers, and a universal inbox for managing all customer interactions. The platform supports live chat and chatbots to enhance customer service and engagement. Additionally, Brevo's Data Platform integrates data from various sources for advanced analytics.
Integrations include Shopify, WooCommerce, Adobe Commerce, WordPress, PayPal, Stripe, Google Analytics, Facebook Lead Ads, Zapier, Slack, and more.
Pros and Cons
Pros:
- Unified contact inbox
- Strong SMS workflows
- Multichannel messaging
Cons:
- Basic reporting features
- Limited deal tracking
Freshsales is an AI-powered sales CRM designed for small to medium-sized SMBs. It supports sales teams with lead management, email tracking, and sales automation to enhance productivity.
Why Freshsales is a good HubSpot alternative: Freshsales is tailored for small teams with its easy-to-use interface and efficient sales automation tools. Its automation capabilities help you prioritize leads and optimize repetitive tasks, making your team more productive. The built-in phone system allows for direct calls within the platform, and customizable visual sales pipelines give you a clear view of the sales process.
Standout features and integrations:
Features include AI-driven lead scoring to prioritize potential customers, customizable sales pipelines for better visualization, and built-in phone systems to make calls directly from the CRM.
Integrations include Mailchimp, Zapier, QuickBooks, Slack, HubSpot, Microsoft Outlook Contacts, Shopify, Xero, and more.
Pros and Cons
Pros:
- Quick team adoption
- Fast pipeline setup
- Built-in phone tools
Cons:
- Forecasting lacks detail
- Limited workflow branching
EngageBay is an all-in-one CRM marketing, sales, and service automation platform designed for small businesses. As a HubSpot CRM alternative, it helps teams manage customer interactions, automate marketing tasks, and support sales processes.
Why EngageBay is a good HubSpot alternative: EngageBay offers a budget-friendly CRM solution with comprehensive marketing and sales tools. Its email marketing features allow you to create and send targeted campaigns efficiently. The CRM includes lead scoring and project management, helping your team prioritize and organize work. Additionally, EngageBay provides a unified platform that combines marketing, sales, and support functions, making it a cost-effective choice for small businesses.
Standout features and integrations:
Features include a drag-and-drop landing page builder for easy design, CRM telephony integration for direct calls, and social suite tools to manage social media interactions.
Integrations include Zapier, Mailchimp, SendGrid, Xero, QuickBooks, Shopify, Stripe, Google Meet, Office 365 Contacts, Twilio, and more.
Pros and Cons
Pros:
- Built-in ticketing
- Simple campaign building
- All-in-one tools
Cons:
- Weak data visualization
- Limited advanced automation capabilities
ActiveCampaign is a marketing automation platform designed for businesses looking to enhance their customer engagement and email marketing strategies. It's popular among small to mid-sized businesses (SMB) and marketing teams focused on improving customer interactions and sales processes.
Why ActiveCampaign is a good HubSpot alternative: ActiveCampaign is a HubSpot competitor that offers AI-driven marketing automation tools that set it apart from HubSpot. Its machine learning capabilities help you predict customer behavior and automate personalized messaging. The platform's advanced segmentation and targeting features ensure your campaigns reach the right audience. With its focus on data-driven marketing, ActiveCampaign provides a more tailored approach to customer data and engagement.
Standout features and integrations:
Features include predictive sending to optimize email delivery times, conditional content for personalized messaging, and event tracking to monitor user interactions on your website.
Integrations include Shopify, WordPress, Facebook, Zapier, Salesforce, Slack, Google Analytics, Stripe, and more.
Pros and Cons
Pros:
- Reliable contact scoring
- Flexible segmentation rules
- Predictive campaign timing
Cons:
- Heavy rule configuration
- Complex workflow setup
Drip is an email marketing automation platform tailored for ecommerce businesses. It helps retailers and online stores engage customers through personalized email campaigns and automated workflows.
Why Drip is a good HubSpot alternative: Drip is specifically designed for ecommerce marketing, offering tools that cater to online retailers. Its segmentation features allow you to target specific customer groups effectively. The platform's automation workflows help you engage customers at various stages of their buying journey. With detailed tracking and custom reports, Drip provides insights that help optimize your marketing efforts.
Standout features and integrations:
Features include customizable email templates for brand consistency, advanced segmentation to target specific audiences, and detailed analytics for performance tracking.
Integrations include BigCommerce, Facebook Lead Ads, Instagram, Stripe, PayPal, and more.
Pros and Cons
Pros:
- Ecommerce focused reporting tools
- Higher-tier segmentation
- Purchase behavior triggers
Cons:
- Sales forecasting absent
- No true CRM core
BIGContacts is a CRM platform designed for small businesses to manage customer relationships and improve sales productivity. It supports small teams with contact management, email marketing, and task tracking.
Why BIGContacts is a good HubSpot alternative: BIGContacts offers a cost-effective CRM solution tailored for small businesses. Its contact management features help you organize and track customer interactions efficiently. The platform's email marketing capabilities allow you to create targeted campaigns easily. With task management tools, BIGContacts ensures your team stays organized and focused on key activities.
Standout features and integrations:
Features include customizable dashboards to visualize important metrics, automated reminders to keep tasks on track, and email tracking to monitor engagement. The platform also offers sales forecasting tools to predict future sales outcomes.
Integrations include QuickBooks, Outlook, Mailchimp, Constant Contact, and more.
Pros and Cons
Pros:
- Easy daily use
- Affordable scaling
- Simple contact control
Cons:
- Not enterprise-ready
- Limited customization layers
GetResponse is an email marketing platform designed for businesses looking to enhance their digital marketing efforts. It serves marketers and businesses of all sizes, providing tools for email campaigns, marketing automation, and landing pages.
Why GetResponse is a good HubSpot alternative: GetResponse excels in email deliverability, ensuring your messages reach the intended audience. Its email marketing tools include advanced segmentation and A/B testing, allowing you to optimize campaigns effectively. The platform also offers marketing automation features to streamline workflows and improve engagement. With its focus on enhancing email performance, GetResponse is a reliable HubSpot CRM alternative for those emphasizing email marketing.
Standout features and integrations:
Features include a drag-and-drop email editor for easy design, webinar hosting capabilities for interactive marketing, and conversion sales funnels to guide prospects through the sales process.
Integrations include Shopify, PayPal, WordPress, Salesforce Sync, Facebook, Stripe, Google Analytics, Slack, Adobe Commerce, and more.
Pros and Cons
Pros:
- Automated workflows
- Built-in webinar tools
- Excellent inbox deliverability
Cons:
- Sales tools minimal
- Crowded user interface
Mailchimp is a marketing automation platform primarily used by SMBs. It helps users create email marketing campaigns, manage mailing lists, and analyze marketing performance.
Why Mailchimp is a good HubSpot alternative: Mailchimp offers a wide range of marketing tools that go beyond email marketing. Its audience segmentation features allow you to target specific groups effectively. The platform also provides various templates and design tools for creating engaging campaigns. With Mailchimp, you can diversify your marketing efforts with ease.
Standout features and integrations:
Features include a drag-and-drop email builder for easy customization, audience insights to understand customer behavior, and automation tools to send timely emails. The platform also offers social media posting and ad management.
Integrations include Shopify, WooCommerce, WordPress, Stripe, PayPal, Squarespace, Salesforce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- Solid brand controls
- Fast campaign launching
- Strong campaign templates
Cons:
- Sales tracking weak
- Limited CRM tools
Salesforce is an enterprise-level CRM platform designed for large businesses and corporations. It provides tools for sales, customer service, and marketing to help organizations manage customer relationships and business operations.
Why Salesforce is a good HubSpot alternative: Salesforce is tailored for enterprises needing comprehensive CRM capabilities. Its advanced analytics and reporting features give your team deep insights into customer behavior. The platform's customization options allow you to tailor it to fit your specific business processes. With its scalability, Salesforce is well-suited for growing companies that require a robust CRM solution.
Standout features and integrations:
Features include advanced analytics for in-depth customer insights, customizable dashboards to monitor key metrics, and automation tools to streamline repetitive tasks.
Integrations include Mailchimp, Docusign, LinkedIn Sales Navigator, SurveyMonkey, and more.
Pros and Cons
Pros:
- Comprehensive admin features
- Powerful data layering
- Broad object modeling
Cons:
- Steep learning curve
- Overbuilt for SMBs
Altre alternative a HubSpot
Ecco alcune alternative a HubSpot aggiuntive che non sono finite nella mia selezione principale, ma che vale comunque la pena valutare:
- Pipedrive
For sales pipeline management
- Help Scout
For customer support teams
- Ontraport
For automated business processes
- Agile CRM
For small business solutions
- Zoho CRM
For customizable CRM solutions
- DevRev
For product-led growth teams
- Wishpond
For lead generation campaigns
- Freshdesk
For multichannel support
- Zendesk
For ticketing system integration
- Zeta Marketing Platform
For data-driven marketing
- NetHunt CRM
For Gmail integration
- Creatio CRM
For low-code process automation
Criteri di selezione delle alternative a HubSpot
Nella scelta delle migliori alternative a HubSpot per questa lista, ho considerato le esigenze ricorrenti degli acquirenti e le criticità legate ai software CRM, come l'integrazione con strumenti già in uso e la facilità d'uso. Ho inoltre seguito la seguente metodologia valutativa per garantire un'analisi strutturata e imparziale:
Funzionalità principali (25% del punteggio totale)
Per essere inclusi in questa lista, ogni soluzione doveva soddisfare questi casi d'uso comuni:
- Gestione delle informazioni sui contatti
- Monitoraggio dei lead di vendita
- Automazione delle campagne marketing
- Fornitura di strumenti di assistenza clienti o helpdesk
- Generazione di report sulle vendite
Caratteristiche distintive aggiuntive (25% del punteggio totale)
Per scremare ulteriormente la concorrenza, ho anche valutato la presenza di caratteristiche singolari, come:
- Analisi basate su intelligenza artificiale
- Dashboard personalizzabili
- Comunicazione multicanale
- Analisi avanzate
- Automazione dei processi di lavoro
Usabilità (10% del punteggio totale)
Per valutare la facilità d'uso di ogni sistema, ho preso in considerazione i seguenti aspetti:
- Interfaccia intuitiva
- Navigazione semplice
- Design responsivo
- Opzioni di personalizzazione
- Feedback degli utenti
Onboarding (10% del punteggio totale)
Per valutare l'esperienza di onboarding di ciascuna piattaforma, ho considerato i seguenti aspetti:
- Disponibilità di video formativi
- Tour del prodotto interattivi
- Accesso a modelli preimpostati
- Webinar per nuovi utenti
- Assistenza tramite chatbot
Assistenza clienti (10% del punteggio totale)
Per valutare i servizi di assistenza clienti di ciascun fornitore di software, ho preso in considerazione i seguenti elementi:
- Disponibilità della chat dal vivo
- Tempi di risposta
- Documentazione di supporto
- Accesso a un help center
- Supporto multilingue
Rapporto qualità-prezzo (10% del punteggio totale)
Per valutare il rapporto qualità-prezzo di ciascuna piattaforma, ho considerato i seguenti punti:
- Trasparenza dei prezzi
- Funzionalità incluse nei piani base
- Costo degli add-on
- Flessibilità nei livelli di prezzo
- Disponibilità di versione di prova gratuita
Recensioni dei clienti (10% del punteggio totale)
Per avere un'idea della soddisfazione complessiva dei clienti, durante la lettura delle recensioni ho valutato i seguenti aspetti:
- Frequenza degli aggiornamenti
- Esperienze con l'assistenza clienti
- Facilità di implementazione
- Valutazione complessiva della soddisfazione
- Problematiche specifiche segnalate dagli utenti
Perché Cercare un'Alternativa a HubSpot?
Sebbene HubSpot sia un’ottima scelta come software CRM, esistono diversi motivi per cui alcuni utenti cercano soluzioni alternative. Potresti essere alla ricerca di un’alternativa a HubSpot perché:
- Hai bisogno di opzioni di prezzo più accessibili.
- La tua azienda richiede una personalizzazione avanzata.
- Desideri una migliore integrazione con gli strumenti già in uso.
- Il tuo team ha bisogno di un onboarding utenti più semplice.
- Stai cercando soluzioni più scalabili.
- Hai bisogno di supporto e servizi localizzati.
Se ti riconosci in uno di questi casi, sei nel posto giusto. Il mio elenco include diverse opzioni di software CRM più adatte a team che affrontano queste sfide con HubSpot e sono alla ricerca di soluzioni alternative.
Funzionalità principali di HubSpot
Ecco alcune delle funzionalità chiave di HubSpot, così puoi confrontarle con ciò che offrono le soluzioni alternative:
- Accesso gratuito: Offre utilizzo illimitato per il team e archiviazione per un massimo di un milione di contatti, rendendolo accessibile a imprese di ogni dimensione.
- Interfaccia intuitiva: Semplifica la gestione di contatti, trattative e attività, consentendo al tuo team di navigare la piattaforma con facilità.
- Integrazione: Centralizza informazioni di vendita, marketing e assistenza clienti, migliorando la collaborazione e l’efficienza del team.
- Collegamento tra vendite e marketing: Connette vari processi attraverso le piattaforme, offrendo al tuo team un flusso di lavoro coeso.
- Strumenti di automazione: Semplificano le attività incrementando la produttività, facendo risparmiare tempo e riducendo il lavoro manuale.
- Chatbot: Facilitano il supporto e l’interazione con i clienti in tempo reale, migliorando l’esperienza utente.
- Reportistica e analisi: Genera rapidamente report e previsioni di vendita, aiutandoti a prendere decisioni basate sui dati.
- App mobile: Consente l’accesso alle funzionalità CRM anche in mobilità, garantendo al tuo team aggiornamenti ovunque e in qualsiasi momento.
- Portale di supporto clienti: Gestisce le richieste e i problemi di assistenza in modo efficiente, mantenendo i clienti soddisfatti.
- Consulente SEO: Fornisce suggerimenti per migliorare il posizionamento sui motori di ricerca, aiutando la tua azienda a ottenere visibilità online.
Cosa fare ora:
Se stai cercando un software CRM, contatta un consulente SoftwareSelect per ottenere raccomandazioni gratuite.
Compila un modulo e fai una breve chiacchierata in cui specificherai le tue esigenze. Riceverai poi una lista selezionata di software da valutare. Sarai seguito durante l’intero processo di acquisto, incluse eventuali trattative sul prezzo.