22 meilleures alternatives à HubSpot passées en revue en 2026
Meilleures alternatives à HubSpot — Résumé rapide
En tant que responsable marketing, vous êtes confronté chaque jour à des défis pour gérer les relations clients, suivre les prospects et synchroniser votre équipe. Un logiciel de gestion de la relation client (CRM) peut être une véritable bouée de sauvetage, mais parfois HubSpot ne correspond pas à vos besoins spécifiques.
Peut-être est-il trop coûteux, manque-t-il de certaines fonctionnalités ou ne s’intègre-t-il pas bien à vos outils existants. Quelle que soit la raison, vous cherchez probablement une alternative fiable.
D’après mon expérience, il est essentiel de comprendre vos problématiques uniques. J’ai testé et analysé différents CRM pour vous aider à trouver la solution la plus adaptée. Cet article vous guidera à travers les meilleures alternatives en mettant en avant leurs fonctionnalités clés pour vous permettre de faire un choix éclairé.
Qu’est-ce que HubSpot ?
HubSpot est un logiciel CRM conçu pour aider les entreprises à gérer leurs relations clients et leurs efforts marketing. Les professionnels du marketing, les équipes commerciales et le service client l’utilisent pour aligner le travail des équipes et améliorer leur productivité. La gestion des contacts, le marketing par e-mail et le suivi des prospects permettent à vos équipes de maintenir de solides relations clients et de favoriser la croissance. Globalement, HubSpot offre une plateforme centralisée pour optimiser vos processus marketing et commerciaux.
Résumé des meilleures alternatives à HubSpot
Ce tableau comparatif présente les modèles de tarification de mes principales alternatives à HubSpot afin de vous aider à trouver celle qui correspond à votre budget et à vos besoins métier.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for ecommerce engagement | 14-day free trial + free plan available | From $10/month for email only | Website | |
| 2 | Best for multichannel automation | Free plan + free demo available | From $8.08/month (billed annually) | Website | |
| 3 | Best for small teams | 21-day free trial | From $9/user/month (billed annually) | Website | |
| 4 | Best for budget-friendly CRM | Free plan + free demo available | From $11.04/user/month (billed biennially) | Website | |
| 5 | Best for AI-driven marketing | 14-day free trial + free demo available | Pricing upon request | Website | |
| 6 | Best for ecommerce marketing | 14-day free trial + free demo available | From $39/month | Website | |
| 7 | Best for small business CRM | 15-day free trial | From $9.99/month (billed annually) | Website | |
| 8 | Best for email deliverability | 14-day free trial available | From $15.58/month (billed annually) | Website | |
| 9 | Best for diverse marketing tools | Free plan available | From $10/month (billed annually) | Website | |
| 10 | Best for enterprise-level CRM | 30-day free trial + free plan + free demo available | From $25/user/month | Website |
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Avis sur les meilleures alternatives à HubSpot
Voici mes résumés détaillés des meilleures alternatives à HubSpot sélectionnées dans ma liste. Mes analyses vous offrent un aperçu approfondi des principales fonctionnalités, avantages et inconvénients, intégrations et cas d’usage idéaux de chaque outil afin de trouver la solution qui vous convient le mieux.
TargetBay is a marketing automation platform specializing in ecommerce engagement. It's designed for online retailers looking to enhance customer interactions and boost sales through targeted marketing campaigns.
Why TargetBay is a good HubSpot alternative: TargetBay focuses on ecommerce engagement, offering tools to drive sales, including personalized recommendations and email campaigns. Its review collection feature helps your team gather customer feedback and build trust. The platform's retargeting capabilities allow you to reach out to potential customers who have shown interest in your products. With a focus on converting visitors into buyers, TargetBay provides a tailored solution for ecommerce businesses.
Standout features and integrations:
Features include dynamic product recommendations to increase sales, email automation for targeted marketing, and review collection to build customer trust. The platform also offers abandoned cart recovery to capture lost sales opportunities.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Meta, Instagram, and more.
Pros and Cons
Pros:
- Store focused analytics
- Review capture tools
- Automated cart recovery
Cons:
- Limited outbound workflow
- No general CRM
Brevo is a CRM platform designed for businesses looking to enhance their marketing and sales through multichannel automation. It's aimed at marketers and SMBs, offering tools to manage customer relationships and automate marketing campaigns.
Why Brevo is a good HubSpot alternative: Brevo excels in multichannel automation, providing tools for email, SMS, and WhatsApp marketing. Its customizable pipelines help your team manage sales processes efficiently. The platform also includes automation features that allow you to set up workflows for various marketing channels. With its focus on multichannel engagement, Brevo offers a complete solution for businesses seeking to expand beyond email marketing.
Standout features and integrations:
Features include customizable forms for lead capture, push notifications to engage customers, and a universal inbox for managing all customer interactions. The platform supports live chat and chatbots to enhance customer service and engagement. Additionally, Brevo's Data Platform integrates data from various sources for advanced analytics.
Integrations include Shopify, WooCommerce, Adobe Commerce, WordPress, PayPal, Stripe, Google Analytics, Facebook Lead Ads, Zapier, Slack, and more.
Pros and Cons
Pros:
- Unified contact inbox
- Strong SMS workflows
- Multichannel messaging
Cons:
- Basic reporting features
- Limited deal tracking
Freshsales is an AI-powered sales CRM designed for small to medium-sized SMBs. It supports sales teams with lead management, email tracking, and sales automation to enhance productivity.
Why Freshsales is a good HubSpot alternative: Freshsales is tailored for small teams with its easy-to-use interface and efficient sales automation tools. Its automation capabilities help you prioritize leads and optimize repetitive tasks, making your team more productive. The built-in phone system allows for direct calls within the platform, and customizable visual sales pipelines give you a clear view of the sales process.
Standout features and integrations:
Features include AI-driven lead scoring to prioritize potential customers, customizable sales pipelines for better visualization, and built-in phone systems to make calls directly from the CRM.
Integrations include Mailchimp, Zapier, QuickBooks, Slack, HubSpot, Microsoft Outlook Contacts, Shopify, Xero, and more.
Pros and Cons
Pros:
- Quick team adoption
- Fast pipeline setup
- Built-in phone tools
Cons:
- Forecasting lacks detail
- Limited workflow branching
EngageBay is an all-in-one CRM marketing, sales, and service automation platform designed for small businesses. As a HubSpot CRM alternative, it helps teams manage customer interactions, automate marketing tasks, and support sales processes.
Why EngageBay is a good HubSpot alternative: EngageBay offers a budget-friendly CRM solution with comprehensive marketing and sales tools. Its email marketing features allow you to create and send targeted campaigns efficiently. The CRM includes lead scoring and project management, helping your team prioritize and organize work. Additionally, EngageBay provides a unified platform that combines marketing, sales, and support functions, making it a cost-effective choice for small businesses.
Standout features and integrations:
Features include a drag-and-drop landing page builder for easy design, CRM telephony integration for direct calls, and social suite tools to manage social media interactions.
Integrations include Zapier, Mailchimp, SendGrid, Xero, QuickBooks, Shopify, Stripe, Google Meet, Office 365 Contacts, Twilio, and more.
Pros and Cons
Pros:
- Built-in ticketing
- Simple campaign building
- All-in-one tools
Cons:
- Weak data visualization
- Limited advanced automation capabilities
ActiveCampaign is a marketing automation platform designed for businesses looking to enhance their customer engagement and email marketing strategies. It's popular among small to mid-sized businesses (SMB) and marketing teams focused on improving customer interactions and sales processes.
Why ActiveCampaign is a good HubSpot alternative: ActiveCampaign is a HubSpot competitor that offers AI-driven marketing automation tools that set it apart from HubSpot. Its machine learning capabilities help you predict customer behavior and automate personalized messaging. The platform's advanced segmentation and targeting features ensure your campaigns reach the right audience. With its focus on data-driven marketing, ActiveCampaign provides a more tailored approach to customer data and engagement.
Standout features and integrations:
Features include predictive sending to optimize email delivery times, conditional content for personalized messaging, and event tracking to monitor user interactions on your website.
Integrations include Shopify, WordPress, Facebook, Zapier, Salesforce, Slack, Google Analytics, Stripe, and more.
Pros and Cons
Pros:
- Reliable contact scoring
- Flexible segmentation rules
- Predictive campaign timing
Cons:
- Heavy rule configuration
- Complex workflow setup
Drip is an email marketing automation platform tailored for ecommerce businesses. It helps retailers and online stores engage customers through personalized email campaigns and automated workflows.
Why Drip is a good HubSpot alternative: Drip is specifically designed for ecommerce marketing, offering tools that cater to online retailers. Its segmentation features allow you to target specific customer groups effectively. The platform's automation workflows help you engage customers at various stages of their buying journey. With detailed tracking and custom reports, Drip provides insights that help optimize your marketing efforts.
Standout features and integrations:
Features include customizable email templates for brand consistency, advanced segmentation to target specific audiences, and detailed analytics for performance tracking.
Integrations include BigCommerce, Facebook Lead Ads, Instagram, Stripe, PayPal, and more.
Pros and Cons
Pros:
- Ecommerce focused reporting tools
- Higher-tier segmentation
- Purchase behavior triggers
Cons:
- Sales forecasting absent
- No true CRM core
BIGContacts is a CRM platform designed for small businesses to manage customer relationships and improve sales productivity. It supports small teams with contact management, email marketing, and task tracking.
Why BIGContacts is a good HubSpot alternative: BIGContacts offers a cost-effective CRM solution tailored for small businesses. Its contact management features help you organize and track customer interactions efficiently. The platform's email marketing capabilities allow you to create targeted campaigns easily. With task management tools, BIGContacts ensures your team stays organized and focused on key activities.
Standout features and integrations:
Features include customizable dashboards to visualize important metrics, automated reminders to keep tasks on track, and email tracking to monitor engagement. The platform also offers sales forecasting tools to predict future sales outcomes.
Integrations include QuickBooks, Outlook, Mailchimp, Constant Contact, and more.
Pros and Cons
Pros:
- Easy daily use
- Affordable scaling
- Simple contact control
Cons:
- Not enterprise-ready
- Limited customization layers
GetResponse is an email marketing platform designed for businesses looking to enhance their digital marketing efforts. It serves marketers and businesses of all sizes, providing tools for email campaigns, marketing automation, and landing pages.
Why GetResponse is a good HubSpot alternative: GetResponse excels in email deliverability, ensuring your messages reach the intended audience. Its email marketing tools include advanced segmentation and A/B testing, allowing you to optimize campaigns effectively. The platform also offers marketing automation features to streamline workflows and improve engagement. With its focus on enhancing email performance, GetResponse is a reliable HubSpot CRM alternative for those emphasizing email marketing.
Standout features and integrations:
Features include a drag-and-drop email editor for easy design, webinar hosting capabilities for interactive marketing, and conversion sales funnels to guide prospects through the sales process.
Integrations include Shopify, PayPal, WordPress, Salesforce Sync, Facebook, Stripe, Google Analytics, Slack, Adobe Commerce, and more.
Pros and Cons
Pros:
- Automated workflows
- Built-in webinar tools
- Excellent inbox deliverability
Cons:
- Sales tools minimal
- Crowded user interface
Mailchimp is a marketing automation platform primarily used by SMBs. It helps users create email marketing campaigns, manage mailing lists, and analyze marketing performance.
Why Mailchimp is a good HubSpot alternative: Mailchimp offers a wide range of marketing tools that go beyond email marketing. Its audience segmentation features allow you to target specific groups effectively. The platform also provides various templates and design tools for creating engaging campaigns. With Mailchimp, you can diversify your marketing efforts with ease.
Standout features and integrations:
Features include a drag-and-drop email builder for easy customization, audience insights to understand customer behavior, and automation tools to send timely emails. The platform also offers social media posting and ad management.
Integrations include Shopify, WooCommerce, WordPress, Stripe, PayPal, Squarespace, Salesforce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- Solid brand controls
- Fast campaign launching
- Strong campaign templates
Cons:
- Sales tracking weak
- Limited CRM tools
Salesforce is an enterprise-level CRM platform designed for large businesses and corporations. It provides tools for sales, customer service, and marketing to help organizations manage customer relationships and business operations.
Why Salesforce is a good HubSpot alternative: Salesforce is tailored for enterprises needing comprehensive CRM capabilities. Its advanced analytics and reporting features give your team deep insights into customer behavior. The platform's customization options allow you to tailor it to fit your specific business processes. With its scalability, Salesforce is well-suited for growing companies that require a robust CRM solution.
Standout features and integrations:
Features include advanced analytics for in-depth customer insights, customizable dashboards to monitor key metrics, and automation tools to streamline repetitive tasks.
Integrations include Mailchimp, Docusign, LinkedIn Sales Navigator, SurveyMonkey, and more.
Pros and Cons
Pros:
- Comprehensive admin features
- Powerful data layering
- Broad object modeling
Cons:
- Steep learning curve
- Overbuilt for SMBs
Autres alternatives à HubSpot
Voici quelques alternatives supplémentaires à HubSpot qui n’ont pas été retenues dans ma liste principale, mais qui méritent tout de même votre attention :
- Pipedrive
For sales pipeline management
- Help Scout
For customer support teams
- Ontraport
For automated business processes
- Agile CRM
For small business solutions
- Zoho CRM
For customizable CRM solutions
- DevRev
For product-led growth teams
- Wishpond
For lead generation campaigns
- Freshdesk
For multichannel support
- Zendesk
For ticketing system integration
- Zeta Marketing Platform
For data-driven marketing
- NetHunt CRM
For Gmail integration
- Creatio CRM
For low-code process automation
Critères de sélection des alternatives à HubSpot
Pour choisir les meilleures alternatives à HubSpot à inclure dans cette liste, j’ai pris en compte les besoins et difficultés courants rencontrés par les acheteurs de CRM, comme l’intégration aux outils existants et la simplicité d’utilisation. J’ai aussi utilisé le cadre suivant pour garantir une évaluation structurée et équitable :
Fonctionnalité de base (25 % du score total)
Pour être retenue, chaque solution devait répondre à ces besoins courants :
- Gérer les informations de contact
- Suivre les pistes commerciales
- Automatiser les campagnes marketing
- Fournir des outils de support client ou de helpdesk
- Générer des rapports de ventes
Fonctionnalités distinctives supplémentaires (25 % du score total)
Pour départager les solutions en lice, j’ai également recherché des fonctionnalités uniques telles que :
- Analyses intelligentes ou assistées par IA
- Tableaux de bord personnalisables
- Communication multicanal
- Analyses avancées
- Automatisation des flux de travail
Facilité d’utilisation (10 % du score total)
Pour évaluer la prise en main de chaque outil, j’ai considéré les points suivants :
- Interface intuitive
- Navigation aisée
- Design réactif
- Options de personnalisation
- Avis des utilisateurs
Intégration des nouveaux utilisateurs (10 % du score total)
Pour évaluer l’expérience d’intégration de chaque plateforme, j’ai pris en compte les éléments suivants :
- Disponibilité de vidéos de formation
- Visites interactives du produit
- Accès à des modèles
- Webinaires pour les nouveaux utilisateurs
- Assistance via chatbot
Service client (10 % du score total)
Pour évaluer les services d’assistance à la clientèle de chaque éditeur de logiciel, j’ai pris en compte les éléments suivants :
- Disponibilité du chat en direct
- Délai de réponse
- Documentation de support
- Accès à un centre d’aide
- Assistance multilingue
Rapport qualité/prix (10 % du score total)
Pour évaluer le rapport qualité/prix de chaque plateforme, j’ai pris en compte les éléments suivants :
- Transparence des tarifs
- Fonctionnalités incluses dans les forfaits de base
- Coût des modules complémentaires
- Flexibilité des paliers tarifaires
- Disponibilité d’une période d’essai gratuite
Avis clients (10 % du score total)
Pour avoir une idée de la satisfaction globale des clients, j’ai pris en compte les éléments suivants en lisant les avis :
- Fréquence des mises à jour
- Expériences de service client
- Facilité de mise en place
- Note globale de satisfaction
- Points de douleur spécifiques des utilisateurs
Pourquoi chercher une alternative à HubSpot ?
Bien que HubSpot soit un bon choix de logiciel CRM, il existe plusieurs raisons pour lesquelles certains utilisateurs recherchent des solutions alternatives. Vous pouvez envisager une alternative à HubSpot si :
- Vous avez besoin d’options tarifaires plus accessibles.
- Votre entreprise nécessite une personnalisation avancée.
- Vous souhaitez une meilleure intégration avec vos outils existants.
- Votre équipe veut une intégration des nouveaux utilisateurs plus simple.
- Vous recherchez des solutions plus évolutives.
- Vous avez besoin d’une assistance et de services localisés.
Si vous vous reconnaissez dans l’une de ces situations, vous êtes au bon endroit. Ma liste propose plusieurs logiciels CRM mieux adaptés aux équipes rencontrant ces problématiques avec HubSpot et à la recherche de solutions alternatives.
Principales fonctionnalités de HubSpot
Voici quelques-unes des fonctionnalités clés de HubSpot, afin de vous aider à comparer avec les alternatives sur le marché :
- Accès gratuit : Offre une utilisation et un stockage illimités pour des équipes jusqu’à un million de contacts, ce qui le rend accessible aux entreprises de toutes tailles.
- Interface conviviale : Simplifie la gestion des contacts, des opportunités et des tâches pour permettre à votre équipe de naviguer facilement sur la plateforme.
- Intégration : Centralise les informations de vente, marketing et service client pour améliorer la collaboration et l’efficacité de votre équipe.
- Liaison ventes et marketing : Relie différents processus sur plusieurs plateformes, offrant un workflow cohérent à votre équipe.
- Outils d’automatisation : Rationalise les tâches pour accroître la productivité, gagner du temps et réduire les efforts manuels.
- Chatbots : Facilitent l’assistance client en temps réel et l’interaction, améliorant l’expérience utilisateur.
- Rapports et analyses : Génère rapidement des rapports et prévoit les ventes, vous aidant à prendre des décisions basées sur les données.
- Application mobile : Permet d’accéder aux fonctionnalités du CRM en déplacement, garantissant que votre équipe reste informée partout, à tout moment.
- Portail d’assistance client : Gère efficacement les demandes et les incidents clients, assurant leur satisfaction.
- Conseiller SEO : Fournit des conseils pour améliorer votre positionnement dans les moteurs de recherche et accroître la visibilité de votre activité en ligne.
Et maintenant :
Si vous êtes en train de rechercher un logiciel CRM, contactez gratuitement un conseiller SoftwareSelect pour des recommandations personnalisées.
Vous remplissez un formulaire et discutez rapidement de vos besoins spécifiques. Ensuite, vous recevrez une liste restreinte de logiciels à examiner. Ils vous accompagneront même tout au long du processus d’achat, y compris la négociation des prix.