En tant que responsable marketing, vous êtes confronté chaque jour à des difficultés liées à la gestion des relations clients, au suivi des prospects et à la coordination de votre équipe. Un logiciel de gestion de la relation client (CRM) peut vous sauver la mise, mais HubSpot ne répond pas toujours à vos besoins spécifiques.
Il est peut-être trop coûteux, il lui manque certaines fonctionnalités ou il s’intègre mal à vos outils existants. Quelle qu’en soit la raison, vous recherchez probablement une alternative fiable.
D’après mon expérience, il est essentiel de comprendre vos défis particuliers. J’ai testé et évalué différentes solutions CRM pour vous aider à trouver celle qui vous convient le mieux. Cette sélection vous guidera parmi les meilleures alternatives, en mettant en évidence leurs fonctionnalités uniques afin que vous puissiez prendre une décision éclairée.
Qu’est-ce que HubSpot ?
HubSpot est un logiciel CRM conçu pour aider les entreprises à gérer leurs relations clients et leurs activités marketing. Les professionnels du marketing, les équipes commerciales et les représentants du service client l’utilisent pour coordonner leurs efforts et améliorer leur productivité. Les fonctionnalités de gestion des contacts, d’e-mail marketing et de suivi des prospects permettent à votre équipe d’entretenir des relations solides avec les clients et de favoriser la croissance. Globalement, HubSpot fournit une plateforme centralisée pour rationaliser vos processus marketing et commerciaux.
Tableau comparatif des alternatives à HubSpot
Ce tableau comparatif récapitule les détails des modèles tarifaires de ma sélection des meilleures alternatives à HubSpot :
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for ecommerce engagement | 14-day free trial + free plan available | From $10/month for email only | Website | |
| 2 | Best for multichannel automation | Free plan + free demo available | From $8.08/month (billed annually) | Website | |
| 3 | Best for small teams | 21-day free trial | From $9/user/month (billed annually) | Website | |
| 4 | Best for budget-friendly CRM | Free plan + free demo available | From $13.79/user/month (billed annually) | Website | |
| 5 | Best for AI-driven marketing | 14-day free trial | From $15/month (billed annually) | Website | |
| 6 | Best for ecommerce marketing | 14-day free trial | From $39/month | Website | |
| 7 | Best for small business CRM | 15-day free trial | From $19.99/month per 1,000 contacts | Website | |
| 8 | Best for email deliverability | 14-day free trial | From $19/month | Website | |
| 9 | Best for enterprise-level CRM | 30-day free trial | From $25/user/month | Website | |
| 10 | Best for diverse marketing tools | 14-day free trial + free demo available | From $20/month | Website |
Pourquoi faire confiance à nos recommandations de logiciels
6,700+
Reviews
20
Industry experts
16+
Evaluation factors
14
Years
Notre équipe teste et évalue des logiciels depuis 2012. En tant que leaders marketing nous-mêmes, nous savons à quel point il est difficile — et important — de choisir le bon logiciel.
Pour ce guide, nous avons évalué les outils grâce à des tests pratiques et une recherche indépendante, en notant les outils selon nos critères de sélection.
Nos avis reflètent notre jugement éditorial humain, et non un argumentaire de vente.
Réviseurs experts:
Gui DrusinaDirecteur de la création- Shriya GhateSenior Marketing Lead
Amanda JacquesResponsable Marketing Ops
Avis sur les meilleures alternatives à HubSpot
Vous trouverez ci-dessous mes analyses détaillées des meilleures alternatives à HubSpot qui ont intégré ma sélection. Mes avis examinent en détail les fonctionnalités clés, les avantages et les inconvénients, les intégrations ainsi que les cas d’utilisation idéaux de chaque outil pour vous aider à trouver celui qui vous convient le mieux.
Best for ecommerce engagement- 14-day free trial + free plan available
- From $10/month for email only
Visit WebsiteCustomer Rating:4.9/5
TargetBay focuses on post-visit engagement tools for online stores. TargetBay is a marketing automation platform specializing in ecommerce engagement. It's designed for online retailers looking to enhance customer interactions and boost sales through targeted marketing campaigns.
Why TargetBay is a good HubSpot alternative: TargetBay focuses on ecommerce engagement, offering tools to drive sales, including personalized recommendations and email campaigns. Its review collection feature helps your team gather customer feedback and build trust. The platform's retargeting capabilities allow you to reach out to potential customers who have shown interest in your products. With a focus on converting visitors into buyers, TargetBay provides a tailored solution for ecommerce businesses.
Standout features and integrations:
Features include dynamic product recommendations to increase sales, email automation for targeted marketing, and review collection to build customer trust. The platform also offers abandoned cart recovery to capture lost sales opportunities.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Meta, Instagram, and more.
Pros and Cons
Pros:
- Store focused analytics
- Review capture tools
- Automated cart recovery
Cons:
- Limited outbound workflow
- No general CRM
Learn more about TargetBay:
Best for multichannel automation- Free plan + free demo available
- From $8.08/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Brevo blends messaging channels into one communication-first CRM system. Brevo is a CRM platform designed for businesses looking to enhance their marketing and sales through multichannel automation. It's aimed at marketers and SMBs, offering tools to manage customer relationships and automate marketing campaigns.
Why Brevo is a good HubSpot alternative: Brevo excels in multichannel automation, providing tools for email, SMS, and WhatsApp marketing. Its customizable pipelines help your team manage sales processes efficiently. The platform also includes automation features that allow you to set up workflows for various marketing channels. With its focus on multichannel engagement, Brevo offers a complete solution for businesses seeking to expand beyond email marketing.
Standout features and integrations:
Features include customizable forms for lead capture, push notifications to engage customers, and a universal inbox for managing all customer interactions. The platform supports live chat and chatbots to enhance customer service and engagement. Additionally, Brevo's Data Platform integrates data from various sources for advanced analytics.
Integrations include Shopify, WooCommerce, Adobe Commerce, WordPress, PayPal, Stripe, Google Analytics, Facebook Lead Ads, Zapier, Slack, and more.
Pros and Cons
Pros:
- Unified contact inbox
- Strong SMS workflows
- Multichannel messaging
Cons:
- Basic reporting features
- Limited deal tracking
Learn more about Brevo:
Best for small teams- 21-day free trial
- From $9/user/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Freshsales centers on simple sales tracking and built-ins for lean teams. Freshsales is an AI-powered sales CRM designed for small to medium-sized SMBs. It supports sales teams with lead management, email tracking, and sales automation to enhance productivity.
Why Freshsales is a good HubSpot alternative: Freshsales is tailored for small teams with its easy-to-use interface and efficient sales automation tools. Its automation capabilities help you prioritize leads and optimize repetitive tasks, making your team more productive. The built-in phone system allows for direct calls within the platform, and customizable visual sales pipelines give you a clear view of the sales process.
Standout features and integrations:
Features include AI-driven lead scoring to prioritize potential customers, customizable sales pipelines for better visualization, and built-in phone systems to make calls directly from the CRM.
Integrations include Mailchimp, Zapier, QuickBooks, Slack, HubSpot, Microsoft Outlook Contacts, Shopify, Xero, and more.
Pros and Cons
Pros:
- Quick team adoption
- Fast pipeline setup
- Built-in phone tools
Cons:
- Forecasting lacks detail
- Limited workflow branching
Learn more about Freshsales:
Best for budget-friendly CRM- Free plan + free demo available
- From $13.79/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
EngageBay offers sales analytics with forecast, funnel, and pipeline metrics. EngageBay is an all-in-one CRM marketing, sales, and service automation platform designed for small businesses. As a HubSpot CRM alternative, it helps teams manage customer interactions, automate marketing tasks, and support sales processes.
Why EngageBay is a good HubSpot alternative: EngageBay offers a budget-friendly CRM solution with comprehensive marketing and sales tools. Its email marketing features allow you to create and send targeted campaigns efficiently. The CRM includes lead scoring and project management, helping your team prioritize and organize work. Additionally, EngageBay provides a unified platform that combines marketing, sales, and support functions, making it a cost-effective choice for small businesses.
Standout features and integrations:
Features include a drag-and-drop landing page builder for easy design, CRM telephony integration for direct calls, and social suite tools to manage social media interactions.
Integrations include Zapier, Mailchimp, SendGrid, Xero, QuickBooks, Shopify, Stripe, Google Meet, Office 365 Contacts, Twilio, and more.
Pros and Cons
Pros:
- Built-in ticketing
- Simple campaign building
- All-in-one tools
Cons:
- Weak data visualization
- Limited advanced automation capabilities
Learn more about EngageBay:
Best for AI-driven marketing- 14-day free trial
- From $15/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
ActiveCampaign focuses on automated marketing for growing sales teams. ActiveCampaign is a marketing automation platform designed for businesses looking to enhance their customer engagement and email marketing strategies. It's popular among small to mid-sized businesses (SMB) and marketing teams focused on improving customer interactions and sales processes.
Why ActiveCampaign is a good HubSpot alternative: ActiveCampaign is a HubSpot competitor that offers AI-driven marketing automation tools that set it apart from HubSpot. Its machine learning capabilities help you predict customer behavior and automate personalized messaging. The platform's advanced segmentation and targeting features ensure your campaigns reach the right audience. With its focus on data-driven marketing, ActiveCampaign provides a more tailored approach to customer data and engagement.
Standout features and integrations:
Features include predictive sending to optimize email delivery times, conditional content for personalized messaging, and event tracking to monitor user interactions on your website.
Integrations include Shopify, WordPress, Facebook, Zapier, Salesforce, Slack, Google Analytics, Stripe, and more.
Pros and Cons
Pros:
- Reliable contact scoring
- Flexible segmentation rules
- Predictive campaign timing
Cons:
- Heavy rule configuration
- Complex workflow setup
Learn more about ActiveCampaign:
Drip automates customer journeys around online purchase behavior. Drip is an email marketing automation platform tailored for ecommerce businesses. It helps retailers and online stores engage customers through personalized email campaigns and automated workflows.
Why Drip is a good HubSpot alternative: Drip is specifically designed for ecommerce marketing, offering tools that cater to online retailers. Its segmentation features allow you to target specific customer groups effectively. The platform's automation workflows help you engage customers at various stages of their buying journey. With detailed tracking and custom reports, Drip provides insights that help optimize your marketing efforts.
Standout features and integrations:
Features include customizable email templates for brand consistency, advanced segmentation to target specific audiences, and detailed analytics for performance tracking.
Integrations include BigCommerce, Facebook Lead Ads, Instagram, Stripe, PayPal, and more.
Pros and Cons
Pros:
- Ecommerce focused reporting tools
- Higher-tier segmentation
- Purchase behavior triggers
Cons:
- Sales forecasting absent
- No true CRM core
Learn more about Drip:
Best for small business CRM- 15-day free trial
- From $19.99/month per 1,000 contacts
Visit WebsiteCustomer Rating:4.4/5
BIGContacts supports lightweight contact and task management for small teams. BIGContacts is a CRM platform designed for small businesses to manage customer relationships and improve sales productivity. It supports small teams with contact management, email marketing, and task tracking.
Why BIGContacts is a good HubSpot alternative: BIGContacts offers a cost-effective CRM solution tailored for small businesses. Its contact management features help you organize and track customer interactions efficiently. The platform's email marketing capabilities allow you to create targeted campaigns easily. With task management tools, BIGContacts ensures your team stays organized and focused on key activities.
Standout features and integrations:
Features include customizable dashboards to visualize important metrics, automated reminders to keep tasks on track, and email tracking to monitor engagement. The platform also offers sales forecasting tools to predict future sales outcomes.
Integrations include QuickBooks, Outlook, Mailchimp, Constant Contact, and more.
Pros and Cons
Pros:
- Easy daily use
- Affordable scaling
- Simple contact control
Cons:
- Not enterprise-ready
- Limited customization layers
Learn more about BIGContacts:
GetResponse offers widgets for newsletters, API use, affiliates, and tutorials. GetResponse is an email marketing platform designed for businesses looking to enhance their digital marketing efforts. It serves marketers and businesses of all sizes, providing tools for email campaigns, marketing automation, and landing pages.
Why GetResponse is a good HubSpot alternative: GetResponse excels in email deliverability, ensuring your messages reach the intended audience. Its email marketing tools include advanced segmentation and A/B testing, allowing you to optimize campaigns effectively. The platform also offers marketing automation features to streamline workflows and improve engagement. With its focus on enhancing email performance, GetResponse is a reliable HubSpot CRM alternative for those emphasizing email marketing.
Standout features and integrations:
Features include a drag-and-drop email editor for easy design, webinar hosting capabilities for interactive marketing, and conversion sales funnels to guide prospects through the sales process.
Integrations include Shopify, PayPal, WordPress, Salesforce Sync, Facebook, Stripe, Google Analytics, Slack, Adobe Commerce, and more.
Pros and Cons
Pros:
- Automated workflows
- Built-in webinar tools
- Excellent inbox deliverability
Cons:
- Sales tools minimal
- Crowded user interface
Learn more about GetResponse:
Salesforce provides workflow tools for CRM management. Salesforce is an enterprise-level CRM platform designed for large businesses and corporations. It provides tools for sales, customer service, and marketing to help organizations manage customer relationships and business operations.
Why Salesforce is a good HubSpot alternative: Salesforce is tailored for enterprises needing comprehensive CRM capabilities. Its advanced analytics and reporting features give your team deep insights into customer behavior. The platform's customization options allow you to tailor it to fit your specific business processes. With its scalability, Salesforce is well-suited for growing companies that require a robust CRM solution.
Standout features and integrations:
Features include advanced analytics for in-depth customer insights, customizable dashboards to monitor key metrics, and automation tools to streamline repetitive tasks.
Integrations include Mailchimp, Docusign, LinkedIn Sales Navigator, SurveyMonkey, and more.
Pros and Cons
Pros:
- Comprehensive admin features
- Powerful data layering
- Broad object modeling
Cons:
- Steep learning curve
- Overbuilt for SMBs
Learn more about Salesforce :
Best for diverse marketing tools- 14-day free trial + free demo available
- From $20/month
Visit WebsiteCustomer Rating:4.3/5
Mailchimp centers on campaign design and list-based email broadcasting. Mailchimp is a marketing automation platform primarily used by SMBs. It helps users create email marketing campaigns, manage mailing lists, and analyze marketing performance.
Why Mailchimp is a good HubSpot alternative: Mailchimp offers a wide range of marketing tools that go beyond email marketing. Its audience segmentation features allow you to target specific groups effectively. The platform also provides various templates and design tools for creating engaging campaigns. With Mailchimp, you can diversify your marketing efforts with ease.
Standout features and integrations:
Features include a drag-and-drop email builder for easy customization, audience insights to understand customer behavior, and automation tools to send timely emails. The platform also offers social media posting and ad management.
Integrations include Shopify, WooCommerce, WordPress, Stripe, PayPal, Squarespace, Salesforce, Zapier, Google Analytics, and more.
Pros and Cons
Pros:
- Solid brand controls
- Fast campaign launching
- Strong campaign templates
Cons:
- Sales tracking weak
- Limited CRM tools
Learn more about Mailchimp:
Autres alternatives à HubSpot
Voici quelques alternatives supplémentaires à HubSpot qui n’ont pas intégré ma sélection, mais qui méritent tout de même votre attention :
- 11PipedriveBest for sales pipeline management
- 12Help ScoutBest for customer support teams
- 13OntraportBest for automated business processes
- 14Agile CRMBest for small business solutions
- 15Zoho CRMBest for customizable CRM solutions
- 16DevRevBest for product-led growth teams
- 17WishpondBest for lead generation campaigns
- 18FreshdeskBest for multichannel support
- 19ZendeskBest for ticketing system integration
- 20Zeta Marketing PlatformBest for data-driven marketing
- 21NetHunt CRMBest for Gmail integration
- 22Creatio CRMBest for low-code process automation
How I Evaluate HubSpot Alternatives
I evaluate HubSpot alternatives in two layers: the baseline capabilities a platform must have—like workflow automation and CRM—and the differentiators that make one tool the right fit for your team.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Marketing Automation Workflows: I check whether a platform supports multi-branch workflows with behavior triggers—like re-engagement sequences after a webinar no-show.
- Email Marketing & Campaigns: Each tool's segmentation, A/B testing, and personalization depth matters. Dynamic content blocks and send-time optimization are key signals.
- Landing Pages & Forms: I look for native page builders that let your team launch campaign-specific pages without looping in a developer or a separate CMS.
- CRM & Contact Management: Whether it's a built-in CRM like ActiveCampaign's or a deep native integration like Marketo with Salesforce, I evaluate the marketing-to-sales handoff.
- Analytics & Campaign Reporting: Beyond open and click rates, I evaluate funnel reporting and attribution. The goal is to know which touchpoints drive the pipeline.
- Multi-Channel Engagement: I look at what channels the platform supports beyond email—social scheduling, SMS, ad retargeting, or web personalization all factor in.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Revenue attribution is a major differentiator. I look for platforms that trace a closed deal back through specific campaigns and touchpoints—this is what helps marketing directors justify budget. AI-driven personalization also matters, especially tools that optimize send times or generate subject lines from engagement data. For inbound-heavy teams, a built-in CMS with SEO tools can eliminate the need for a separate WordPress setup, saving real cost and complexity.
Beyond Features
Pricing structure is one of the biggest reasons teams look beyond HubSpot, so I evaluate how each platform scales costs as your contact list grows. Migration support also matters—I check whether a vendor offers import tools or services for moving workflows and templates from an existing platform. Integration depth rounds out my evaluation. A tool that connects natively with your CRM, ad platforms, and ecommerce stack (like Salesforce or Shopify) keeps your marketing ops running without duct-taping tools together through workarounds.
Pourquoi rechercher une alternative à HubSpot ?
Bien que HubSpot soit un bon choix de logiciel CRM, plusieurs raisons peuvent pousser certains utilisateurs à rechercher des solutions alternatives. Vous recherchez peut-être une alternative à HubSpot parce que :
- Vous avez besoin d’options tarifaires plus abordables.
- Votre entreprise a besoin de possibilités de personnalisation avancées.
- Vous souhaitez une meilleure intégration avec les outils existants.
- Votre équipe a besoin d’une intégration des utilisateurs plus simple.
- Vous recherchez des solutions plus évolutives.
- Vous avez besoin d’un accompagnement et de services localisés.
Si vous vous reconnaissez dans l’une de ces situations, vous êtes au bon endroit. Ma sélection comprend plusieurs logiciels CRM mieux adaptés aux équipes confrontées à ces difficultés avec HubSpot et à la recherche de solutions alternatives.
Fonctionnalités clés de HubSpot
Voici quelques-unes des principales fonctionnalités de HubSpot pour vous aider à comparer les offres des solutions alternatives :
- Accès gratuit : Offre une utilisation et un espace de stockage illimités pour les équipes, jusqu’à un million de contacts, ce qui la rend accessible aux entreprises de toutes tailles.
- Interface conviviale : Simplifie la gestion des contacts, des affaires et des tâches, permettant à votre équipe de naviguer facilement sur la plateforme.
- Intégration : Centralise les informations relatives aux ventes, au marketing et au service client, améliorant ainsi la collaboration et l’efficacité de l’équipe.
- Connexion entre les ventes et le marketing : Relie différents processus sur plusieurs plateformes, offrant à votre équipe un flux de travail cohérent.
- Outils d’automatisation : Fluidifient les tâches afin d’accroître la productivité, de gagner du temps et de réduire les efforts manuels.
- Chatbots : Facilitent l’assistance et les interactions avec les clients en temps réel, améliorant ainsi l’expérience client.
- Rapports et analyses : Génère rapidement des rapports et prévoit les ventes, vous aidant à prendre des décisions fondées sur les données.
- Application mobile : Permet d’accéder aux fonctionnalités du CRM où que vous soyez, afin que votre équipe reste informée à tout moment et en tout lieu.
- Portail d’assistance client : Gère efficacement les demandes des clients et les problèmes de service, contribuant à leur satisfaction.
- Conseiller SEO : Fournit des suggestions pour améliorer le classement dans les moteurs de recherche, aidant votre entreprise à gagner en visibilité en ligne.
Quelle est la prochaine étape :
Si vous êtes en train de rechercher un logiciel CRM, contactez gratuitement un conseiller SoftwareSelect pour obtenir des recommandations.
Vous remplissez un formulaire et échangez brièvement avec un conseiller, qui s’intéresse précisément à vos besoins. Vous recevez ensuite une présélection de logiciels à examiner. Les conseillers vous accompagnent même tout au long du processus d’achat, y compris lors des négociations tarifaires.