Mejores alternativas a Gong: Resumen rápido
Si eres responsable de marketing, conoces los retos de alinear a tu equipo y lograr resultados. Puede que estés buscando una alternativa a Gong porque no se ajusta del todo a tus necesidades o presupuesto. Por mi experiencia, encontrar la herramienta adecuada puede marcar la diferencia en la eficiencia y el éxito de tu equipo.
En este artículo, compartiré mis principales opciones de alternativas a Gong y otras herramientas de inteligencia conversacional. He probado y revisado cada una para ofrecerte una visión imparcial de sus fortalezas y debilidades.
Descubrirás cómo estas herramientas pueden apoyar tu marketing basado en cuentas y tus esfuerzos de salida al mercado, además de abordar los desafíos específicos de tu negocio. Encuentra la mejor opción para tu equipo.
¿Qué es Gong?
Gong es un software de marketing basado en cuentas que ayuda a los equipos a analizar conversaciones de ventas y mejorar su rendimiento. Es comúnmente utilizado por representantes de ventas, responsables de marketing y líderes de equipo que desean comprender mejor las interacciones con los clientes y lograr resultados.
La grabación de llamadas, los análisis y las funcionalidades impulsadas por IA ayudan a comprender las necesidades de los clientes y mejorar las estrategias de venta. En general, Gong proporciona inteligencia comercial para que tu equipo tome decisiones basadas en datos.
Mejores alternativas a Gong: Resumen comparativo
Esta tabla comparativa resume los detalles de precios de mis principales alternativas a Gong para ayudarte a encontrar la mejor para tu presupuesto y las necesidades de tu negocio.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for managing high-volume sales cadences | Free demo available | Pricing upon request | Website | |
| 2 | Best for managing and optimizing outbound sequences at scale | Free demo available | Pricing upon request | Website | |
| 3 | Best for deal-focused sales call insights | 14-day free trial + free demo available | Pricing upon request | Website | |
| 4 | Best for revenue forecast visibility | Free demo available | Pricing upon request | Website | |
| 5 | Best for privacy compliance, meeting agendas, and team rituals | Free plan available | From $7/user/month (billed annually) | Website | |
| 6 | Best for Salesforce-native conversation intelligence | Free trial available | Pricing upon request | Website | |
| 7 | Best for managing full meeting lifecycles | 14-day free trial + free demo available | From $19/user/month (billed annually) | Website | |
| 8 | Best for CRM-driven pipeline alerts | Free 14-day trial | Pricing upon request | Website | |
| 9 | Best for measurable sales coaching and performance insights | Free demo available | Pricing upon request | Website | |
| 10 | Best for multilingual video meeting recordings | Free plan + free trial + free demo available | From $18/user/month (billed annually) | Website |
Por qué confiar en nuestras reseñas de software
Hemos estado probando y revisando software de marketing desde 2022. Como expertos en marketing, sabemos lo crítico y difícil que es tomar la decisión correcta al elegir software. Invertimos en una investigación profunda para ayudar a nuestra audiencia a tomar mejores decisiones de compra. Hemos probado más de 2,000 herramientas para diferentes necesidades de marketing y escrito más de 1,000 reseñas exhaustivas de software. Conozca cómo mantenemos la transparencia y nuestra metodología de evaluación de software.
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Reseñas de las mejores alternativas a Gong
A continuación tienes mis resúmenes detallados de los principales competidores de Gong que han entrado en mi lista corta. Mis reseñas ofrecen un análisis detallado de las funciones clave, complementos, ventajas y desventajas, integraciones y casos de uso ideales de cada herramienta para ayudarte a encontrar la mejor para ti.
Salesloft is a sales engagement platform that can help sales teams manage and optimize their workflows. Its main users include sales representatives, managers, and teams that want to enhance customer interactions and drive sales growth.
Why Salesloft is a good Gong alternative: Salesloft focuses on workflow optimization, which differentiates it from Gong. The platform offers sales cadences to help your team structure its outreach efforts and real-time analytics so it can adjust its strategies quickly. Salesloft's call recording and coaching tools support ongoing team development and performance improvement.
Standout features and integrations:
Features include email tracking, which helps you monitor engagement with prospects. The platform's dialing capabilities allow your team to make calls directly from the app. With its analytics dashboard, your team can easily track performance metrics and make data-driven decisions.
Integrations include Salesforce, LinkedIn Sales Navigator, Slack, Zoom, Microsoft Dynamics 365, Gmail, Outlook, HubSpot, and more.
Pros and Cons
Pros:
- Consistently rated among the top sales engagement platforms
- Coaching dashboards highlight rep activity patterns
- Cadence builder is intuitive for multi-touch sequences
Cons:
- Can miss context nuances
- Interface can feel busy on smaller screens
Outreach is a sales engagement platform that helps sales teams automate and optimize their engagement processes. Its main users are sales professionals and managers who want to enhance their outreach efforts and improve sales performance.
Why Outreach is a good Gong alternative: Outreach excels in AI-driven workflows, which makes it a compelling alternative to Gong. The platform automates repetitive tasks, releasing your team for more strategic activities. It provides advanced analytics to help make informed decisions about sales strategies and AI-powered recommendations to help personalize communications for better engagement.
Standout features and integrations:
Features include customizable sales sequences that allow your team to tailor their outreach efforts. The platform offers a single pane of glass view, giving your team a comprehensive overview of its activities. With its performance insights and detailed call summaries, your team can quickly identify areas for improvement and optimize its strategies.
Integrations include Salesforce, LinkedIn Sales Navigator, Microsoft Dynamics 365, Gmail, Outlook, Zoom, Slack, HubSpot, and more.
Pros and Cons
Pros:
- App ecosystem and integrations suit large sales orgs
- Detailed reports expose conversion by sequence step
- Sequence logic handles complex multi-channel playbooks
Cons:
- Power features feel overkill for tiny teams
- Some customers report frustrating billing experiences
Chorus is a conversation intelligence platform that can help sales teams improve their performance by analyzing sales calls. It primarily serves sales leaders and managers looking for insights into customer interactions and coaching opportunities.
Why Chorus is a good Gong alternative: Chorus focuses on sales enablement and sales intelligence, which sets it apart from Gong. It provides detailed call analytics to help your team better understand customer needs. The platform offers coaching insights to improve sales techniques and align strategies. It also tracks sales trends and offers deal risk intelligence, so your team can make informed decisions.
Standout features and integrations:
Features include real-time call transcription for accurate conversation capture and sentiment analysis to understand customer emotions during calls. It also provides deal intelligence, helping your team track sales opportunities.
Integrations include Salesforce, Gainsight, HubSpot, Zapier, and more.
Pros and Cons
Pros:
- Deal boards highlight at-risk opportunities clearly
- Tight Salesforce and Zoom integrations aid workflows
- Great for coaching using real rep call clips
Cons:
- Navigation takes practice for new managers
- Transcripts skip detail; markers become essential
Clari is a revenue orchestration and revenue intelligence platform for sales, marketing, and finance teams to enhance productivity and optimize revenue processes. It uses AI-driven solutions to support functions such as deal inspection, forecasting, and sales engagement across various industries.
Why Clari is a good Gong alternative: Clari focuses on revenue orchestration, which makes it distinct from Gong. It automates data capture, ensuring your team has accurate and up-to-date information. The platform's AI-driven health scores help your team identify risks and prioritize actions, while its comprehensive forecasting tools let your team track performance and make informed decisions.
Standout features and integrations:
Features include data capture automation to save time and improve data quality. The platform also provides analytics and reporting capabilities, offering better visibility into business performance. With its sales engagement tools, your team can make workflows more efficient and boost productivity.
Integrations include Salesforce, Microsoft Dynamics 365, Oracle, SAP, Slack, Zoom, Google Workspace, LinkedIn, Outreach, and more.
Pros and Cons
Pros:
- Surfaces risk signals earlier than basic CRMs
- Rollups give leadership one consistent pipeline view
- Forecasting accuracy praised by enterprise revenue teams
Cons:
- Complex configuration slows the initial time to value
- Can feel heavyweight for leaner sales teams
Fellow is a meeting management platform built for managers and teams who want to run better meetings and keep notes organized. It helps you plan agendas, record decisions, and follow action items across your team’s work.
Why Fellow is a good Gong alternative: With Fellow, you get meeting tools that keep conversations documented concisely, without extraneous data. Its shared agendas, private notes, and clear permission controls help your team protect sensitive information. You can keep discussions organized in one place while keeping your records clean and compliant. The way it stores meeting content gives you more confidence about how your team handles internal conversations.
Standout features and integrations:
Features include task assignment tools that help you keep work moving after meetings, feedback forms you can use to collect input from your team, and meeting templates that keep your conversations focused.
Integrations include Google Calendar, Microsoft Outlook, Slack, Zoom, Microsoft Teams, Google Meet, Jira, Asana, Trello, and more.
Pros and Cons
Pros:
- Very low-friction onboarding and Google Meet integration
- AI search recalls decisions across many meetings
- Agenda templates keep recurring meetings consistent
Cons:
- Heavy note threads can feel overwhelming
- Less suited to deep sales analytics reporting
Revenue.io is a sales acceleration platform to enhance productivity and drive revenue growth for sales teams. Its main user base includes sales professionals, managers, and teams seeking to optimize their sales processes.
Why Revenue.io is a good Gong alternative: Revenue.io is known for its Salesforce CRM integration, making it a strong alternative to Gong. The platform provides call tracking and analytics, helping your team better understand customer interactions. It offers real-time performance insights so your team can adjust its strategies as needed and make AI-driven recommendations to support data-driven decisions.
Standout features and integrations:
Features include automated call logging to save your team time and ensure accurate records. The platform also provides a power dialer that increases outbound calling efficiency. With its performance dashboards, your team can monitor key metrics and optimize workflows.
Integrations include Salesforce, Zoom, Microsoft Teams, Gmail, and more.
Pros and Cons
Pros:
- Automated routing speeds up lead response
- Real-time prompts support managers during live calls
- Salesforce embedding minimizes tab-switching
Cons:
- Occasional glitches reported in dialer performance
- Complex admin setup demands dedicated RevOps attention
Avoma is a conversation intelligence platform and AI meeting assistant that helps professionals improve meeting productivity. Its main users include sales teams, customer success managers, and team leaders who need to capture, analyze, and optimize meeting interactions.
Why Avoma is a good Gong alternative: Avoma offers meeting efficiency through AI-driven insights, which is a key differentiator from Gong. The platform provides automatic meeting transcriptions, allowing your team to focus on the conversation rather than note-taking. It also features smart note suggestions to capture essential points quickly. Avoma's ability to analyze conversation patterns can help your team refine its communication strategies.
Standout features and integrations:
Features include automatic transcription of meetings, which saves you time. The platform's smart note suggestions help you capture important points easily, while conversation analytics offer insights into your team's communication patterns.
Integrations include Zoom, Microsoft Teams, Google Meet, Slack, Salesforce, HubSpot, Pipedrive, Zoho CRM, and more.
Pros and Cons
Pros:
- Tracks the entire meeting lifecycle in one place
- Email recaps arrive quickly after each meeting
- Lower cost than Gong for similar coverage
Cons:
- Rigid contract terms
- Recording reliability can be patchy
Revenue Grid is a sales engagement platform to enhance sales productivity and provide visibility into sales processes. It is primarily used by sales teams and leaders who want to optimize sales pipelines and improve forecasting accuracy.
Why Revenue Grid is a good Gong alternative: Revenue Grid offers pipeline clarity, making it a strong alternative to Gong. The platform provides visual pipeline management, allowing your team to easily track deals and identify bottlenecks. Its AI-driven insights and forecasting tools help your team make informed decisions, prioritize actions, and predict outcomes with greater accuracy.
Standout features and integrations:
Features include automated activity capture to save time and ensure data accuracy. The platform offers customized sales playbooks to guide your team through each step of the sales process and advanced analytics for insights into performance and strategy optimization.
Integrations include Salesforce, Zoom, GoTo Meeting, Siebel, Oracle Sales Cloud, Workbooks, Creatio, and more.
Pros and Cons
Pros:
- Customized sales playbooks
- Auto-captures emails and meetings into CRM
- Timeline views clarify stalled and moving deals
Cons:
- Interface can feel dense for new sellers
- Advanced analytics feature is still evolving for power users
ExecVision is a conversation intelligence platform that focuses on improving sales team performance through call analysis and coaching. Its main users are sales managers and team leaders who want to improve communication skills and drive results.
Why ExecVision is a good Gong alternative: ExecVision offers automated coaching tools, which make it distinct from Gong. The platform allows your team to identify key areas for improvement through call scoring and feedback. It provides personalized learning paths to help your team members develop specific skills. Additionally, ExecVision's focus on actionable insights ensures your team can continuously improve its performance.
Standout features and integrations:
Features include call tagging, which helps categorize conversations for better analysis, and trend analysis to identify patterns in team performance. It also includes a searchable call library and coaching playlists, making it easy for your team to find and review past interactions.
Integrations include Salesforce, Slack, HubSpot, Zoom, Microsoft Teams, Outreach, Salesloft, and more.
Pros and Cons
Pros:
- Hands-on vendor support during rollout and training
- Tagging and snippets simplify sharing coachable moments
- Scorecards link specific calls to coaching goals
Cons:
- Search and organization can feel clunky
- Occasional glitches or slow call upload times
Pros and Cons
Pros:
- Browser extensions make tagging moments very fast
- Quick clip sharing supports async collaboration
- Excellent for global teams needing multilingual transcripts
Cons:
- No offline fallback if the connection drops
- Recording length limits frustrate long workshops
Otras alternativas a Gong
Aquí tienes algunas alternativas a Gong adicionales que no entraron en mi lista corta, pero que igualmente merece la pena revisar:
- MeetGeek
For AI-generated meeting summaries and action items
- Fireflies
For searchable call transcripts at scale
- InsightSquared
For revenue analytics dashboards
- Jiminny
For collaborative call coaching
- Fathom
For live call highlights and instant recaps
- Observe.AI
For call center coaching and compliance
- Grain
For shareable video meeting highlights
- People.ai
For automatic activity capture for RevOps
- Enthu.AI
For QA scorecards in support teams
- Sybill
For emotion and sentiment insights on calls
Criterios para seleccionar alternativas a Gong
Al seleccionar las mejores alternativas a Gong para incluir en esta lista, tuve en cuenta las necesidades y puntos de dolor habituales de quienes buscan software de marketing basado en cuentas, como la necesidad de una segmentación precisa y la integración con herramientas existentes. También utilicé el siguiente marco para que mi evaluación fuera estructurada y objetiva:
Funcionalidad principal (25% de la puntuación total)
Para ser consideradas en esta lista, cada solución debía cumplir con estos casos de uso comunes:
- Grabación y transcripción de conversaciones
- Análisis de llamadas de ventas y reuniones
- Visibilidad de oportunidades y pipeline
- Seguimiento del compromiso del comprador en las conversaciones
- Integración de CRM y datos
Funciones destacadas adicionales (25% de la puntuación total)
Para seguir acotando la competencia, también busqué características únicas, tales como:
- Información de conversaciones impulsada por IA
- Predicción de riesgos en tratos y pronóstico de ingresos
- Análisis de interlocutores y sentimientos
- Análisis de desempeño y coaching
- Visualización avanzada de conversaciones y pipeline
Usabilidad (10% del puntaje total)
Para tener una idea de la usabilidad de cada sistema, consideré lo siguiente:
- Interfaz de usuario intuitiva
- Navegación sencilla entre llamadas, negocios e información
- Vistas e informes personalizables
- Accesibilidad móvil para revisión de llamadas
- Curva de aprendizaje rápida para equipos de ventas
Incorporación (10% del puntaje total)
Para evaluar la experiencia de incorporación de cada plataforma, consideré lo siguiente:
- Disponibilidad de videos de capacitación
- Tutoriales interactivos del producto
- Tableros preconfigurados y guías prácticas
- Sesiones de incorporación en vivo o seminarios web
- Asistencia y herramientas de soporte dentro de la aplicación
Soporte al Cliente (10% del puntaje total)
Para valorar los servicios de soporte al cliente de cada proveedor de software, consideré lo siguiente:
- Disponibilidad de soporte 24/7
- Múltiples canales de atención
- Especialistas capacitados en inteligencia de ingresos
- Tiempo de respuesta
- Disponibilidad de centro de ayuda y documentación
Relación calidad-precio (10% del puntaje total)
Para evaluar la relación calidad-precio de cada plataforma, consideré lo siguiente:
- Precios en relación a la información de conversaciones e ingresos ofrecidos
- Planes flexibles según el tamaño del equipo o el uso
- Disponibilidad de demostraciones o pruebas
- Profundidad de funcionalidades frente al costo
- Descuentos por facturación anual
Opiniones de clientes (10% del puntaje total)
Para obtener una idea de la satisfacción general del cliente, consideré lo siguiente al leer las opiniones de los clientes:
- Calificaciones generales de satisfacción
- Características de inteligencia conversacional más elogiadas
- Impacto reportado en tasas de cierre y precisión de pronóstico
- Comparación con Gong y plataformas similares
- Retorno de inversión (ROI) reportado por equipos de ventas e ingresos
¿Por Qué Buscar una Alternativa a Gong?
Si bien Gong es una buena opción de software de marketing basado en cuentas, existen varias razones por las que algunos usuarios buscan soluciones alternativas. Puede que estés buscando una alternativa a Gong o explorando competidores porque…
- Necesitas una mejor integración con tus herramientas actuales
- Tu equipo requiere más opciones de personalización
- Buscas planes de precios más asequibles y rentables
- Necesitas soporte disponible en tu zona horaria
- Tu empresa requiere funciones avanzadas de informes
- Quieres una herramienta con una curva de aprendizaje más corta
Si alguna de estas opciones te suena familiar, has llegado al lugar indicado. Mi lista contiene varias opciones de software de marketing basado en cuentas que se adaptan mejor a equipos grandes o pequeños que enfrentan estos desafíos con Gong y buscan soluciones alternativas.
Características Clave de Gong
A continuación, algunas de las principales funciones de inteligencia conversacional de Gong, para que puedas contrastar y comparar lo que ofrecen las soluciones alternativas:
- Captura y análisis de conversaciones: Graba y transcribe automáticamente llamadas, correos electrónicos y reuniones, ayudando a tu equipo a identificar patrones que afectan los resultados de los negocios.
- Compromiso de ventas: Automatiza y personaliza el contacto para que tu equipo pueda centrarse más en vender.
- Seguimiento de la salud de los negocios: Monitorea el estado de los negocios e identifica oportunidades en riesgo, proporcionando soluciones basadas en patrones exitosos.
- Pronóstico con IA: Analiza datos de conversaciones y métricas del CRM para generar pronósticos de ventas precisos e identificar oportunidades que requieren atención.
- Inteligencia para desarrollo de equipos: Apoya la capacitación constante al identificar conductas de alto desempeño y la efectividad de las formaciones.
- Capacitación en ventas: Utiliza IA para analizar tendencias en conversaciones, detectar brechas de habilidades y mejorar la formación, permitiendo a tu equipo escalar mensajes exitosos.
- Administración tecnológica: Permite a los administradores de tecnología configurar ajustes de la plataforma, gestionar actualizaciones e integraciones de CRM y asegurar la sincronización de datos para un desempeño óptimo.
¿Qué Sigue?
Si estás investigando software de marketing basado en cuentas, contacta gratuitamente con un asesor de SoftwareSelect para recibir recomendaciones.
Rellenas un formulario y tienes una charla breve donde profundizan en las necesidades de tu empresa. Luego, recibirás una lista corta de software para revisar. Incluso te acompañarán durante todo el proceso de compra, incluyendo la negociación de precios.
